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license: cc-by-4.0
language:
- en
pretty_name: Brand Structured Data Reference v1.0
tags:
- structured-data
- schema-org
- brand-identity
- ai-visibility
- seo
- small-business
size_categories:
- n<1K
---
# Brand Structured Data Reference v1.0
This reference maps common public brand facts to structured data concepts that can help people, search engines, and AI systems understand a brand more clearly.
It is intended for independent brands, small businesses, founder-led companies, service providers, local businesses, and early-stage products that need a clearer public identity online.
This is not a ranking guide and it does not guarantee search visibility, rich results, AI recommendations, indexing, or commercial outcomes. It is a practical field map for publishing clearer and more consistent brand information.
## Files
- `brand_structured_data_reference_v1.tsv` — the main field reference.
## DOI
Zenodo record: https://zenodo.org/records/20402778
Version DOI: https://doi.org/10.5281/zenodo.20402778
All-versions DOI: https://doi.org/10.5281/zenodo.20402777
## Columns
- `section` — the broad area of brand identity.
- `field` — the brand fact or signal.
- `plain_language_question` — a founder-friendly way to ask for the information.
- `schema_org_type` — the closest Schema.org type or concept.
- `schema_org_property` — the closest Schema.org property where applicable.
- `priority` — suggested priority for early brand visibility work.
- `recommended_status` — whether the field is core, recommended, contextual, or conditional.
- `why_it_matters` — why the field can help public understanding.
- `example_value` — a simple illustrative value.
- `notes` — caution or implementation notes.
## Suggested Use
Use this reference to plan a public brand profile, website schema markup, entity SEO work, crawler-readable brand pages, or internal brand data collection.
For a small brand, the first priority is usually to publish the core identity fields clearly and consistently:
- Brand name
- Official website
- Short description
- Logo
- Founder or owner where appropriate
- Location or area served
- Official social links
- Main products or services
- Public credibility references
## Version
Version: 1.0.0
Date: 2026-05-26
Author: Nitin Kumar Gupta, Farosio
## Citation
Gupta, N. K. (2026). Brand Structured Data Reference v1.0 (1.0.0) [Data set]. Zenodo. https://doi.org/10.5281/zenodo.20402778
## License
This reference is released under the Creative Commons Attribution 4.0 International License. |