brand_structured_data_reference_v1.tsv

section	field	plain_language_question	schema_org_type	schema_org_property	priority	recommended_status	why_it_matters	example_value	notes
Basic identity	brand_name	What is the public name of the brand?	Organization	name	High	Core	The brand name is the primary label used for recognition and disambiguation.	Farosio	Use the same spelling and capitalization across official profiles.
Basic identity	official_website	What is the official website of the brand?	Organization	url	High	Core	The website is the main canonical destination for the brand.	https://farosio.com	Use the canonical HTTPS URL.
Basic identity	short_description	How should the brand be described in one or two sentences?	Organization	description	High	Core	A concise description helps humans and machines understand what the brand does.	Structured public profiles for AI-visible brands.	Avoid vague marketing language when a concrete description is possible.
Basic identity	logo	What is the official brand logo?	Organization	logo	High	Core	A logo helps connect the visual brand identity across public surfaces.	https://farosio.com/farosio-logo.png	Use a stable image URL with appropriate dimensions.
Basic identity	tagline_or_slogan	What short phrase summarizes the brand?	Organization	slogan	Medium	Recommended	A slogan can reinforce positioning when it is stable and public.	Build your brand signal.	Keep it consistent with the website and public profiles.
Basic identity	founding_date	When was the brand founded or launched?	Organization	foundingDate	Medium	Recommended	Founding date gives basic chronology and helps distinguish similarly named entities.	2026	Use the most accurate public year or date available.
Founder and ownership	founder_name	Who founded or publicly represents the brand?	Organization	founder	Medium	Recommended	Founder information can support identity and accountability for small brands.	Nitin Kumar Gupta	Include only public information the brand is comfortable sharing.
Location and reach	location_country	Where is the brand primarily based?	Organization	addressCountry	Medium	Recommended	Country context helps disambiguate brands and public records.	Mexico	Use the operating or registered country when appropriate.
Location and reach	location_city	What city is the brand associated with?	Organization	addressLocality	Low	Contextual	City context can help local recognition and disambiguation.	Mexico City	Use only if the brand wants to publish city-level information.
Location and reach	area_served	Where does the brand serve customers or users?	Organization	areaServed	Medium	Recommended	Area served explains whether the brand is local, national, regional, or global.	Global	Do not imply availability in markets the brand does not serve.
Official links	social_profiles	What official social profiles belong to the brand?	Organization	sameAs	High	Core	Official links help connect the same brand entity across the web.	https://x.com/farosioapp	Only include official and controlled profiles.
Official links	external_company_profiles	What external company or product profiles identify the brand?	Organization	sameAs	Medium	Recommended	Stable external profiles can strengthen entity consistency.	https://www.crunchbase.com/organization/farosio	Use only public and stable URLs that clearly represent the brand.
Official links	wikidata_item	Does the brand have a public knowledge graph item?	Organization	sameAs	Medium	Conditional	A stable knowledge graph item can help entity recognition when it is accurate and supportable.	https://www.wikidata.org/wiki/Q139913244	Do not create unsupported or promotional knowledge graph entries.
Offerings	offering_name	What product or service does the brand offer?	Product or Service	name	High	Core	Offerings explain what the brand actually provides.	Brand Trust Profile	Use clear names that customers would recognize.
Offerings	offering_description	What does the product or service do?	Product or Service	description	High	Core	Offering descriptions help machines and people connect the brand to relevant needs.	A structured public profile for independent brands.	Avoid exaggerated claims and unverifiable promises.
Offerings	offering_category	What category best describes the offering?	Product or Service	category	Medium	Recommended	Category helps place the offering in a useful context.	Brand identity software	Use the closest truthful category rather than forcing a trendy label.
Offerings	pricing_signal	Is the offering free or paid?	Offer	price	Medium	Conditional	Pricing information can reduce uncertainty for evaluators.	0	Only publish price data that is current and accurate.
Offerings	availability_channels	Where can customers access or buy the offering?	Offer or Organization	availableChannel	Medium	Recommended	Availability channels help users find the official way to engage.	Website	Use official channels rather than uncontrolled marketplaces.
Narrative	brand_story	What story should people understand about the brand?	Organization	description	Medium	Recommended	A short narrative helps explain why the brand exists and what it is trying to solve.	Farosio helps brands become easier to understand online.	Schema fields cannot capture every narrative nuance; pair structured data with readable page content.
Narrative	differentiation	What makes the brand meaningfully different?	Organization	knowsAbout	Medium	Recommended	Differentiation helps avoid reducing the brand to a generic category.	Brand-facing identity profiles	Use truthful differentiators that can be supported by the product and public content.
Narrative	values_or_focus	What values or operating focus should the brand be known for?	Organization	knowsAbout	Low	Contextual	Values can help human evaluators understand the brand beyond features.	Free access for independent brands	Keep values specific and avoid broad claims that sound generic.
Credibility	domain_verification	Can the brand show control of its official domain?	Organization	url	High	Core	Domain control supports the connection between the profile and the official website.	DNS TXT verification	Domain verification proves domain control; it does not prove every brand claim.
Credibility	public_contact	How can media, partners, or customers contact the brand?	Organization	contactPoint	Medium	Recommended	A public contact point makes the brand easier to evaluate and reach.	hello@farosio.com	Use a public brand email, not a private login email.
Credibility	press_or_articles	Are there public articles or posts about the brand?	CreativeWork	about	Low	Conditional	External references can support discovery and credibility over time.	Medium founding article	Only use references that are public and relevant.
Credibility	reviews_or_testimonials	Does the brand have real customer reviews or testimonials?	Organization	review	Low	Conditional	Genuine reviews can help human evaluators when available.	Customer review	Do not fabricate reviews or publish unverified ratings.
Credibility	certifications_or_awards	Does the brand have relevant certifications, awards, or credentials?	Organization	award	Low	Conditional	Formal recognitions can support trust in specific contexts.	Industry award	Only publish awards or certifications that can be substantiated.
Freshness	date_modified	When was the public brand profile last updated?	CreativeWork	dateModified	Medium	Recommended	Freshness helps readers and crawlers understand whether the information is current.	2026-05-26	Update this when meaningful profile information changes.
Language	in_language	What language is the public profile written in?	CreativeWork	inLanguage	Medium	Recommended	Language metadata helps crawlers and users interpret the page correctly.	en	Use language codes that match the page content.
Machine readability	json_ld_output	Is the brand information available in machine-readable format?	WebPage	mainEntity	High	Core	Machine-readable data reduces ambiguity for crawlers and AI systems.	Organization JSON-LD	Structured data should match visible public content.