正如彼得德鲁克所言，如果你不能测量它，你就不能管理它。

大数据与机器学习在交通预测中的应用 男雷 交通预测的未来 智能交通管理 事件影响预测 借助大数据与机器学习识别复 通过分析车辆流量事故报告等 利用历史数据机器学习可预测

As Peter Drucker once said, if you cannot measure it, you cannot manage it.


例如通过实时监控和分析，交通管理中心可以快速响应交通事故，减少事故处理时间，从而降低交通拥堵。

高清视频监控与车牌识别技术 交通流量智能分析 高清摄像头实时捕捉图像图像处理算法提升交通流量识别准 确率至以上精确分析交通状况 车牌识别技术应用 高效捕捉交通违规行为为智能交通系统提供关键数据支持 更智能精细化的交通管理 实时监控与快速响应

For example, through real-time monitoring and analysis, traffic control centers can quickly respond to traffic accidents, reduce accident handling time, and thus lower traffic congestion.


正如比尔盖茨所言，我们总是高估一年能做的事情，却低估十年能做的事情。

交通拥堵预测与缓解策略 通过实时数据分析预测交 智能公交调度优化路线和 自动车位识别导航系统减 自适应信号灯系统动态调 通流量机器学习算法优 频率减少私家车使用 少找车位时间降低额外

As Bill Gates said, we always overestimate what we can do in a year and underestimate what we can do in ten years.


最后，自动驾驶技术的普及有望减少因为人的错误导致的交通事故。

自动驾驶技术对交通管理的便利 自动驾驶技术实时监测道路情况减少交通事故发生 保持警觉 自动驾驶车辆小时警觉避免疲劳分心或反应迟缓引发事故 自动驾驶车辆精确遵守交通规则避免超速闯红灯等违规行为 车辆间通信减少碰撞风险紧急制动时自动通知后方车辆 处理复杂交通情况 自动驾驶车辆准确预测其他车辆和行人行为采取更安全驾驶策略

Finally, the widespread adoption of autonomous driving technology is expected to reduce traffic accidents caused by human errors.


具体来说，这些系统能够执行以下关键功能。

人工智能在交通管理 辅助驾驶系统概述 自适应巡航控制 车道保持辅助 自动调整车速保持与前车安全距离减 监测车道标记警告或自动纠正偏离避 时监测车辆环境提高行车安全 少追尾事故

Specifically, these systems can perform the following key functions.


智能停车预约系统通过实时监控停车场的空位情况，并允许驾驶者通过移，移动应用或网络平台提前预约停车位。

智能停车预约与支付技术 环保影响 数据驱动的交通管理 平均帮助驾驶者节省分钟寻找时间减 收集的停车数据用于分析交通流量为城 少约车辆排放有效缓解环境压力 市交通决策提供数据支持促进交通管理 实现绿色交通

The intelligent parking reservation system monitors the availability of parking spaces in real time and allows drivers to reserve parking spots in advance via mobile apps or online platforms.


随着技术的不断进步，我们可以预见，这些系统将变得更加智能和高效，它们将能够处理更加复杂的数据，提供更加个性化的驾驶建议。

智能交通标志与路面信息提示 路面信息提示系统 智能交通标志功能 未来交通革命展望 优势 动态显示实时交通信息 预测交通流量调整信号 可减少的交通延误

With continuous technological advancements, we can foresee that these systems will become even smarter and more efficient, capable of handling more complex data and providing more personalized driving recommendations.


例如，谷歌的DeepMind团队开发的AI系统在伦敦的交通信号，信号，信号控制中。

For example, the AI system developed by Google's DeepMind team is used in traffic signal control in London.


此外，行为分析技术还能通过模拟识别来检测异常事件，如行人突然闯入行车道，车辆非法停靠等。

行为分析与异常事件检测 交通监控智能化 行为分析技术 结合高清视频与车牌识别运用 识别疲劳分心驾驶等危险行为 深度学习算法分析驾驶行为预 及时预警减少由疲劳驾驶等引 防交通事故提升道路安全

In addition, behavior analysis technology can detect abnormal events through simulation, such as pedestrians suddenly entering the driving lane or vehicles illegally parking.


无人驾驶公交车能够根据实时乘客流量数据，自动调整发车频率和路线，从而优化公共交通资源的分配。

无人驾驶车辆与交通管理的融合 无人驾驶技术应用 集成先进传感器实时处理交通数据提高流量控制精确度降低交通事故率 智能交通监控升级 结合高清监控与无人驾驶车辆数据提升监控智能化快速响应异常事件增强交通安全 公共交通优化 无人驾驶公交车自动调整发车频率和路线优化资源分配减少拥堵提高公共交通效率 道路安全提升

Driverless buses can automatically adjust their departure frequency and routes based on real-time passenger flow data, thereby optimizing the allocation of public transportation resources.


首先，自适应巡航控制系统能够自动调整车辆的速度，确保与前方车辆保持一个安全的距离。

First, the adaptive cruise control system can automatically adjust the vehicle's speed to maintain a safe distance from the vehicle ahead.


交通标志识别功能则通过道路，识别道路上的交通标志，如限速标志、禁止超车标志等，及时提醒驾驶员并遵守交通规则。

The traffic sign recognition function identifies traffic signs on the road, such as speed limit signs and no-overtaking signs, and promptly reminds the driver to comply with traffic rules.


无人驾驶车辆通过集成先进的传感器、摄像头和雷达系统，能够实时收集和处理大量交通数据。

Autonomous vehicles integrate advanced sensors, cameras, and radar systems to collect and process large amounts of traffic data in real time.


这种技术的应用不仅提高了停车的便捷性，还优化了城市交通的流量分布，减少了因寻找停位，停车位而产生的额外交通压力。

自动车位识别与导航系统 智能停车解决方案 系统功能展示 整合高精度摄像头和传感器实时监测 提供实时停车导航优化路线通过手 车位云计算平台分析处理减少 机应用接收空闲车位信息提升停车便 找车位时间

The application of this technology not only improves the convenience of parking but also optimizes urban traffic flow distribution, reducing the additional traffic pressure caused by searching for parking spaces.


例如，在繁忙的十字路口，自适应信号灯系统可以减少车辆等待时间，提高交通效率。

自适应信号灯系统 未来交通的关键 实时分析交通数据动态调整信号灯优化交通流 技术 量减少延误和排放 智能交通效率提 通过复杂算法预测交通模式减少车辆等待时间 升器

For example, at busy intersections, adaptive traffic light systems can reduce vehicle waiting times and improve traffic efficiency.


在公共交通优化方面，无人驾驶车辆的融合为智能交，公共交，交通调，调度系统带来了革命性的变化。

In terms of public transportation optimization, the integration of autonomous vehicles brings revolutionary changes to intelligent transportation, public transportation, and traffic scheduling systems.


根据一项研究，自适应信号灯系统可以将交通延误减少高达百分之二十，同时降低车辆排放，改善空气质量。

According to a study, adaptive traffic light systems can reduce traffic delays by up to twenty percent, while also lowering vehicle emissions and improving air quality.


这些系统通过实时分析交通数据，能够动态地向驾驶员提供优化的行驶路线和速度建议，从而有效交，缓解交通拥堵。

These systems can dynamically provide drivers with optimized driving routes and speed recommendations by analyzing real-time traffic data, thus effectively alleviating traffic congestion.


最后，在智能停车解决方案方面，无人驾驶车辆的融合为停车管理带来了创新。

Finally, in the area of smart parking solutions, the integration of autonomous vehicles brings innovation to parking management.


例如谷歌的DeepMind的团队，开发了机器学习模型，能够预测伦敦市的交通流量，准确率高达百分之九十以上。

大数据与机器学习在交通预测中的应用 交通预测的未来 智能交通管理 事件影响预测 借助大数据与机器学习识别复 通过分析车辆流量事故报告等 利用历史数据机器学习可预测 杂交通模式预测拥堵提升交

For example, Google's DeepMind team developed a machine learning model capable of predicting traffic flow in London with an accuracy rate of over ninety percent.


其次这些车辆能够精确的遵守交通规则，避免超速闯红等等违规行为。

Second, these vehicles can precisely follow traffic rules and avoid violations such as speeding or running red lights.


正如彼得德鲁克所言，如果你不能测量它，你就不能管理它。

实时乘客流量监控与预测 技术应用 交通管理系统升级 精准测量与管理 整合传感器摄像头利用大数 纽约市案例展示智能系统预测 实时监控技术提供交通流量数据 据与机器学习预测交通需求优

As Peter Drucker once said, if you cannot measure it, you cannot manage it.


它不仅改善了人们的停车体验，也为构建更加智能、高效和环保的城市交通环境做出了重要贡献。

It not only improves people's parking experience but also makes a significant contribution to building a smarter, more efficient, and environmentally friendly urban transportation environment.


在实践中，一些城市已经开始部署基于人工智能的自适应信号灯系统，这些系统能够根据实时交通状况动态调整信号灯的时长，有效缓解交通用路。

In practice, some cities have already deployed AI-based adaptive traffic light systems, which can dynamically adjust signal durations based on real-time traffic conditions, effectively alleviating road congestion.


机器学习算法能够识别出复杂的交通模式和潜在的拥堵点。

大数据与机器学习在交通预测中的应用 男量 交通预测的未来 智能交通管理 事件影响预测 借助大数据与机器学习识别复 通过分析车辆流量事故报告等 利用历史数据机器学习可预测

Machine learning algorithms can identify complex traffic patterns and potential congestion points.


它能够实时数据分析和预测模型，显著提升了公交系统的效率和乘客的出行体验。

旧金山公交准时率提升乘客等待时间减 验确保资源合理分配 少有效满足高峰和非高峰时段需求 智能公交调度系统概述 应用案例 系统功能演示 系统效益分析 通过大数据预测乘客流量动态调整发车频率

It can analyze real-time data and use predictive models to significantly enhance the efficiency of the bus system and the travel experience for passengers.


例如根据美国国家交通安全管理局的数据，提到驾驶每年在美国导，导致超过十万起交通事故。

驾驶行为分析与预警系统 集成先进传感器与摄像头实时监控驾驶行为识别疲 劳分心等危险动作提升道路安全 预警系统功能 及时向驾驶员发出警告减少事故可能性 结合大数据预测 分析历史数据预测特定路段高风险时段提前提醒驾 驶员采取预防措施增强安全驾驶能力

For example, according to data from the U.S. National Highway Traffic Safety Administration, distracted driving causes over 100,000 traffic accidents in the United States each year.


正如比尔盖茨所言，人工智能是未来交通管理的关，关键。

As Bill Gates once said, artificial intelligence is the key to future traffic management.


根据技术的不断进步，驾驶行为分析与预警系统将更加智能化，为未来的交通安全提供坚实的保障。

With continuous technological advancements, driving behavior analysis and early warning systems will become more intelligent, providing solid security for future road safety.


此外，碰撞预警系统利用雷达或摄像头技术实时监测前方的障碍物。

In addition, collision warning systems use radar or camera technology to monitor obstacles ahead in real time.


随着技术的不断进步和政策的支持，我们有理由相信，未来交通管理将更加智能化、高效化，无人驾驶车辆将成为这一变革的核心力量。

With continuous technological advancements and policy support, we have every reason to believe that future traffic management will become more intelligent and efficient, with autonomous vehicles serving as the core force of this transformation.


同时系统还可以与智能交通信号灯系统相结合，根据实时交通状况调整信号灯的时序，进一步提高道路通行效率。

The system can also integrate with intelligent traffic signal systems to adjust signal timing based on real-time traffic conditions, further improving road passage efficiency.


帮助他们更好地利用停车场资源，提高运营效率。智能停车预约系统在优化城市交通、提升用户体验和提高停车场运营效率方面发挥了重要作用。

智能停车预约与 智能停车预约系统 整合停车场资源实时显示空位驾驶者可通过移动应 用预约定位节省找车位时间减少交通拥堵 智能停车支付技术 采用车牌识别自动计费支持多种支付方式提高支付 效率提升用户满意度简化停车流程

It helps them better utilize parking lot resources and improve operational efficiency. The intelligent parking reservation system plays a significant role in optimizing urban traffic, enhancing user experience, and improving parking lot operational efficiency.


在人工智能重塑未来交通管理的宏伟蓝图中，交通拥堵预测与缓解策略占据了至关重要的位置。

In the grand vision of artificial intelligence reshaping future traffic management, traffic congestion prediction and mitigation strategies hold a crucial position.


通过实时监控公交车的运行状态和乘客流量，智能公交调度系统能够更加科学地安排车辆运行频次和路线，优化公共交通资源的分配。

By real-time monitoring of bus operation status and passenger flow, the intelligent bus scheduling system can more scientifically arrange vehicle frequency and routes, optimizing the allocation of public transportation resources.


第四，人工智能与道路安全。

智能交通监控系统的进步 目录 人工智能辅助公共交通优化 人工智能与道路安全

Fourth, artificial intelligence and road safety.


自适应信号灯系统正是通过不断学习和适应，为创造更高效更安全的交通未来铺平道路。

The adaptive traffic signal system paves the way for a more efficient and safer traffic future by continuously learning and adapting.


随着城市化进程的加速，交通拥堵已成为全球各大都市面临的共同难题。

With the acceleration of urbanization, traffic congestion has become a common challenge faced by major cities around the world.


在交通管理领域，人工智能的想象力体现在其能，其能够不断学习和适应新的交通模式。

In the field of traffic management, the imagination of artificial intelligence is reflected in its ability to continuously learn and adapt to new traffic patterns.


此外，自动驾驶车辆在处理复杂交通路况时。

In addition, autonomous vehicles when handling complex traffic situations.


在繁忙的城市交通中，寻找停车位往往耗费大量的时间和燃油。

In busy urban traffic, finding a parking spot often consumes a significant amount of time and fuel.


这不仅将极大提高道路使用效率，减少交通事故，还将为驾驶者带来更加舒适和便捷的驾驶体验。

This will not only greatly improve road usage efficiency and reduce traffic accidents, but also provide drivers with a more comfortable and convenient driving experience.


这些数据不仅包括车辆的实时位置和速度，还包括道路使用情况，事故报告以及天气条件等。

实时交通数 交通数据收集与分 深度学习预测与优 数据驱动交通新时 利用传感器和摄像头收集 通过深度学习算法预测交 交通流数据包括车辆位 通流量调整信号灯时序

This data includes not only the real-time location and speed of vehicles, but also road usage conditions, accident reports, and weather conditions.


在智能交通监控系统方面，无人驾驶车辆的集成进一步提升了监控的智能化水平。

In terms of intelligent traffic monitoring systems, the integration of autonomous vehicles further enhances the level of intelligent monitoring.


此外，结合大数据分析，预警系统能够预测并提醒驾驶员注意特定路段的高风险时段，从而提前采取预防措施。

In addition, by combining big data analysis, the early warning system can predict and alert drivers to high-risk periods on specific road segments, enabling them to take preventive measures in advance.


这些异常事件的检测，不仅提高了交通管理的效率，还增强了道路安全。

The detection of these abnormal events not only improves the efficiency of traffic management but also enhances road safety.


城市管理者可以利用这些系统收集的数据，来优化停车场的布局和建设，甚至可以预测未来城市交通的发展趋势，从而做出更加科学合理的规划决策。

Urban managers can utilize the data collected by these systems to optimize the layout and construction of parking lots, and even predict future urban traffic development trends, enabling more scientific and rational planning decisions.


随着人工智能技术的飞速发展，无人驾驶车辆与交通管理的融合正逐步成为重塑未来交通管理的新篇章。

With the rapid advancement of artificial intelligence technology, the integration of autonomous vehicles and traffic management is gradually becoming a new chapter in reshaping future traffic management.


随着人工智能技术的不断进步，智能停车预约与支付技术，已然成为重塑未来交通管理的重要组成部分。

As AI technology continues to advance, intelligent parking reservation and payment technology has already become an essential component in reshaping future traffic management.


大数据与机器学习的结合，正是为交通管理提供了精确的测量工具，使得交通预测和管理变得更加科学和高效。

The combination of big data and machine learning provides precise measurement tools for traffic management, making traffic prediction and management more scientific and efficient.


Thank you for your attention and support.


通过先进的传感器和摄像头收集数据，结合深度算学习算法，系统能够实时监控驾驶员的行为，识别潜在的危险动作。

By collecting data through advanced sensors and cameras and combining it with deep learning algorithms, the system can monitor driver behavior in real time and identify potential dangerous actions.


这一系统的核心目的是为了显著提升行车过程中的安全性。

The core purpose of this system is to significantly enhance safety during the driving process.


据统计，城市驾驶者，平均每天花费十七个小时寻找停车位，这不仅增加了交通拥堵，也加剧了环境污染。

According to statistics, urban drivers spend an average of seventeen hours per day searching for parking spaces, which not only increases traffic congestion but also exacerbates environmental pollution.


例如，根据某项研究，高清视频监控系统能够将交通流量的识别准确提，准确率提升至百分之九十五以上，显著高于传统监控系统。

高清视频监控与车牌识别技术 交通流量智能分析 高清摄像头实时捕捉图像图像处理算法提升交通流量识别准 确率至以上精确分析交通状况 车牌识别技术应用 高效捕捉交通违规行为为智能交通系统提供关键数据支持 更智能精细化的交通管理 实时监控与快速响应

For example, according to a study, high-definition video surveillance systems can improve the accuracy of traffic flow identification, achieving an accuracy rate of over 95%, significantly higher than traditional monitoring systems.


最后，我要对在座每一位朋友表示衷心的感谢。

Finally, I would like to express my sincere gratitude to each of you present here.


通过高清视频监控与车牌识别技术，结合无人驾驶车辆的精确位置数据。

By integrating high-definition video surveillance and license plate recognition technology with the precise location data of autonomous vehicles.


而智能停车预约与支付技术则进一步简化了停车流程，提高了停车效率。

Intelligent parking reservation and payment technology further simplifies the parking process and improves parking efficiency.


智能公交调度系统正是通过精，精确的量化分析，实现了公共交通资源的高效管理。

The intelligent bus scheduling system achieves efficient management of public transportation resources through precise quantitative analysis.


从而减少私家车的使用。同时，实时乘客流量监控与预测技术能够帮助交通管理部门更好地理解乘客需求。

交通拥堵预测与缓解策略 通过实时数据分析预测交 智能公交调度优化路线和 自动车位识别导航系统减 自适应信号灯系统动态调 通流量机器学习算法优 频率减少私家车使用 少找车位时间降低额外

This reduces the use of private cars. At the same time, real-time passenger flow monitoring and prediction technology can help traffic management authorities better understand passenger demand.


在这个科技日新月异的时代，人工智能如同一位智慧的引路人，正引领我们步入一个更加高效、安全、绿色的交通新时代。

人工智能对交通管 理带来的便利

In this era of rapid technological advancement, artificial intelligence is like a wise guide, leading us into a new era of more efficient, safe, and green transportation.


接下来，我们将深入探讨第二部分的内容，即智能交通监控系统的进步。

智能交通监控系统 的进步

Next, we will delve into the second part, which is the advancement of intelligent traffic monitoring systems.


综上所述，人工智能在交通拥，拥堵预测与缓解策略中的应用，不仅能够提高交通管理的效率，还能显著提升城市居民的生活质量。

In summary, the application of artificial intelligence in traffic congestion prediction and mitigation strategies not only improves the efficiency of traffic management but also significantly enhances the quality of life for urban residents.


这一技术的应用正是对这一观点的有力证明。

The application of this technology serves as strong evidence for this viewpoint.


车牌识别技术的应用，不仅提高了交通违规行为的捕捉效率，还为智能交通监控系统提供了关键数据支持，使得交通管理更加智能化和精细化。

The application of license plate recognition technology not only improves the efficiency of capturing traffic violations but also provides critical data support for intelligent traffic monitoring systems, making traffic management more intelligent and refined.


通过部署先进的传感器和摄像头，交通管理中心能够收集到海量的交通流数据。

By deploying advanced sensors and cameras, traffic control centers can collect massive amounts of traffic flow data.


能够预测出在大型活动或恶劣天气条件下，哪些公交线路和地铁站将面临超负荷的乘客压力。

It can predict which bus routes and subway stations will face excessive passenger pressure during large events or under adverse weather conditions.


这一功能极大地减少了因驾驶员反应不及时而导致的追尾事故，特别是在交通繁忙或者能见度较低的情况下。

This feature greatly reduces rear-end collisions caused by delayed driver reactions, especially in busy traffic or low visibility conditions.


通过优化交通灯的切换，减少了交通拥堵，提高了道路通行效率。此外，人工智能还能够通过交通拥堵预测，提前制定缓解策略。

By optimizing traffic light switching, traffic congestion is reduced and road passage efficiency is improved. In addition, artificial intelligence can also develop mitigation strategies in advance through traffic congestion prediction.


总之自动车位识别与导航系统，正在成为交通管理不可或缺的一部分。

In conclusion, automatic parking space recognition and navigation systems are becoming an indispensable part of traffic management.


再者自动驾驶技术能够通过车辆间的通信减少碰撞风险，例如在紧急制动时自动通知后方车辆。

自动驾驶技术对交通管理的便利 自动驾驶技术实时监测道路情况减少交通事故发生 保持警觉 自动驾驶车辆小时警觉避免疲劳分心或反应迟缓引发事故 自动驾驶车辆精确遵守交通规则避免超速闯红灯等违规行为 车辆间通信减少碰撞风险紧急制动时自动通知后方车辆 处理复杂交通情况 自动驾驶车辆准确预测其他车辆和行人行为采取更安全驾驶策略

Moreover, autonomous driving technology can reduce collision risks through vehicle-to-vehicle communication, for example, automatically notifying the following vehicles in case of emergency braking.


及时向驾驶员或管理中心发出警告。

It can promptly issue warnings to drivers or traffic control centers.


每一处都诉说着南京独有的故事，南京，简称宁，这个名字既体现了这座城市在现代社会中的安定与繁荣，也寓意着它在历史上所扮演的和平与稳定的象征。

城市简介 南京简称宁古城金陵建康 地处中国东部长江下游滨江近海

Every corner tells a unique story of Nanjing. Nanjing, abbreviated as "Ning," a name that reflects the city's stability and prosperity in modern society, also symbolizes its historical role as a beacon of peace and stability.


装饰用途，除了作为装饰品佩戴，绒花呢也被用于室内装饰和礼品赠送，是一种传递情感的美好载体。

地方特产 南京绒花谐音荣华富有吉祥 祝福之意是南京具有代表性的极 具地方特色的传统手工艺品

In addition to being worn as decorations, velvet flowers are also used for interior decoration and gift-giving, serving as a beautiful medium for conveying emotions.


而金陵这一称呼，则源自于古代的传说，相传此地金光闪闪如金色的山岭，故得名金陵。

城市简介 南京简称宁古城金陵建康 地处中国东部长江下游滨江近海

The name "Jinling" originates from an ancient legend, which says that the area was said to shine with golden light, like a golden mountain range, hence the name Jinling.


东晋，公元三百一十七年，司马睿在南京建立东晋，继续作为都城，南朝，公元四百二十年至五百八十九年间。

历史文化 民国时期 中华民国 明朝时期 朱元璋定都 三国时期 南京 太平天国时期

The Eastern Jin Dynasty, in 317 AD, Sima Rui established the Eastern Jin in Nanjing, continuing to serve as the capital until the Southern Dynasties, from 420 to 589 AD.


我希望每个人都有机会亲自体验南京的魅力，感受这座城市的温暖与美好，再次感谢大家的聆听，祝大家一切顺利。

I hope everyone has the opportunity to personally experience the charm of Nanjing, to feel the warmth and beauty of this city. Thank you all for listening, and I wish you all the best.


首先，让我们来谈谈南京最为著名的美食之一盐水鸭，盐水鸭作为南京的传统名菜，以其独特的口味和悠久的历史而闻名。

地方特产 南京盐水鸭是南京的传统名 菜之一以薄脆皮鲜嫩多汁 肉质鲜美等特点而闻名于世

First, let's talk about one of Nanjing's most famous delicacies, salted duck. As a traditional specialty of Nanjing, salted duck is renowned for its unique flavor and long history.


它地处长江三角洲地带，地理位置优越，交通便捷，是连接南北、沟通东西的重要枢纽，南京的地形以平原为主，地势低平，水网密布。

It is located in the Yangtze River Delta area, with a superior geographical location and convenient transportation. It serves as an important hub connecting the north and south and facilitating communication between the east and west. Nanjing's terrain is mainly flat, with low-lying land and a dense network of waterways.


抗日战争一九三七年，日军占领南京并制造了震惊世界的南京大屠杀。

In 1937 during the Anti-Japanese War, the Japanese occupied Nanjing and committed the Nanjing Massacre, which shocked the world.


玄武湖位于江苏省南京市玄武区，是一座历史悠久的湖泊，不仅是中国最大的皇家园林湖泊，也是南京城市水系的心脏。

著名景点 玄武湖 是一座历史悠久的湖泊不仅是中 国最大的皇家园林湖泊也是南京城 市水系的心脏

Xuanwu Lake is located in Xuanwu District, Nanjing City, Jiangsu Province. It is a historically significant lake, not only the largest imperial garden lake in China but also the heart of Nanjing's urban water system.


当代发展，复兴潮流，随着传统文化的复兴，南京绒花再次受到人们的关注和喜爱，成为一种时尚的装饰元素。

In contemporary development and the revival trend, with the resurgence of traditional culture, Nanjing silk flowers have once again attracted attention and affection, becoming a fashionable decorative element.


是中国最早的大型国立综合博物馆之一，也是中国现存规模最大、馆藏最丰富的博物馆之一。

著名景点 南京博物馆位于江苏省南京市玄 南京博招院 武区中山东路号是中国三 大博物馆之一其前身是民国二 十二年年蔡元培等倡建 的国立中央博物馆是中国创建 最早的博物馆现为首批国家一

It is one of the earliest large-scale national comprehensive museums in China and also one of the largest and most extensive museums in terms of collection.


名称由来，因皇后马氏谥号孝慈高皇后，又因朱元璋奉行孝治天下的理念，故命名为孝陵。

著名景点 明孝陵是位于中国江苏省南京市的 一座著名的帝王陵寝 是明朝开国皇帝朱元璋和他的皇后 马氏的合葬陵寝

The name originates from the posthumous title of Empress Ma, "Xiao Ci Gao Huang Hou," and since Zhu Yuanzhang promoted the concept of governing the world with filial piety, it was named Xiaoling.


同时，南京还是长江三角洲地区重要的产业城市和经济中心，高新技术产业蓬勃发展，科研教育力量雄厚，接下来来到我们的第一章节，城市介简介。

At the same time, Nanjing is also an important industrial city and economic center in the Yangtze River Delta region, where high-tech industries are thriving and scientific research and educational resources are strong. Next, we will move to the first chapter, an introduction to the city.


南京博物馆位于江苏省南京市玄武区中山东路三百二十一号，是中国三大博物馆之一，其前身是民国二十二年一九三三年蔡元培等倡建国立中央博物馆。

著名景点 南京博物馆位于江苏省南京市玄 雨京博拍院 武区中山东路号是中国三 大博物馆之一其前身是民国二 十二年年蔡元培等倡建 的国立中央博物馆是中国创建 最早的博物馆现为首批国家一

The Nanjing Museum is located at No. 321 Zhongshan East Road, Xuanwu District, Nanjing City, Jiangsu Province. It is one of the three major museums in China. Its predecessor was the National Central Museum, established in 1933 during the 22nd year of the Republic of China, advocated by Cai Yuanpei and others.


鸭血粉丝汤由鸭血、鸭肠、鸭肝等加入鸭汤和粉丝制成，以其口味平和，鲜香爽滑的特点与南北皆宜的口味特色，风靡于全国各地。

地方特产 鸭血粉丝汤是南京的传统名菜 属金陵菜是久负盛名以鸭为特色 的美食之一

Duck blood and vermicelli soup is made with duck blood, duck intestines, duck liver, duck broth, and vermicelli. It is popular throughout the country for its mild, fresh, and smooth flavor and its taste that suits both northern and southern palates.


建立时间，南京夫子庙的前身可以追溯到东晋咸康年间三三七年，当时建立了学宫，北宋景祐元年一零三四年，在此基础上建立孔庙。

著名景点 南京夫子庙位于秦淮河畔是一组规模宏大的古建筑群包括孔庙学宫 贡院三大建筑群夫子庙被誉为秦淮名胜而成为古都南京的特色景观区

The establishment time: The predecessor of the Confucius Temple in Nanjing can be traced back to the Xiankang period of the Eastern Jin Dynasty in 337, when a school was built. In 1034, during the Jingyou Year 1 of the Northern Song Dynasty, a Confucius Temple was established on this foundation.


最后，我想用一句话来结束今天的分享，南京，是一座让你来了就不想走的城市。

Finally, I would like to conclude today's sharing with one sentence: Nanjing is a city that once you come, you won't want to leave.


希望通过我的分享，能让大家对南京有更深的了解和认识，也希望大家有机会亲自来到这座城市，亲身体验它的美丽与韵味。

城市简介 历史文化 目录 著名景点 地方特产

I hope that through my sharing, you can gain a deeper understanding and appreciation of Nanjing, and I also hope that you will have the opportunity to visit this city in person and experience its beauty and charm firsthand.


南京夫子庙不仅是供奉和祭祀孔子的圣地，也是中国古代文化的重要遗产之一，代表着中国古代教育制度的辉煌成就，如今，夫子庙已经成为南京著名的旅游景点。

The Confucius Temple in Nanjing is not only a sacred place for honoring and worshipping Confucius but also one of the important cultural heritages of ancient China, representing the glorious achievements of the ancient Chinese education system. Today, the Confucius Temple has become a famous tourist attraction in Nanjing.


二零一五年十二月一日，纪念馆的一个分馆南京利济巷慰安所旧址陈列馆正式开馆，这是亚洲最大、保存最完整的慰安所旧址。

著名景点 南京大屠杀纪念馆位于江苏省南京市建 假华日军市京大居教遇难旧范饥念馆 邺区水西门街号的侵华日军南京大 屠杀遇难同胞纪念馆该纪念馆建立在 当年南京大屠杀的一个重要遗址一江 东门集体屠杀地点及其附近的遇难者墓 地是中国南京市人民政府为铭记

On December 1, 2015, a branch of the memorial, the IJei Alley Comfort Women's House Site Exhibition Hall in Nanjing, officially opened. It is the largest and best-preserved former comfort women's house site in Asia.


我们还将通过图片、视频等多种形式，为大家呈现一个真实、立体的南京，希望通过今天的分享，大家能够对南京有一个全新的认识，感受到这座城市独有的韵味。

We will also present a real and multidimensional Nanjing to you through various forms such as pictures and videos. I hope that through today's sharing, you can gain a brand-new understanding of Nanjing and feel the unique charm of this city.


建成区通常指的是城市中已经进行建设和发展，包括住宅、商业、工业和基础设施等区域的部分。

城市简介 位于江苏省中部是江苏省会城市也是 中国历史文化名城曾为明清两代的首都

The built-up area usually refers to the part of the city that has already been developed and constructed, including residential, commercial, industrial, and infrastructure zones.


它不仅拥有悠久的历史，还是一座现代化的城市，融合了传统与现代元素，从宏伟庄严的明孝陵到静谧秀丽的玄武湖。

It not only has a long history but is also a modern city that blends traditional and contemporary elements, from the grand and solemn Ming Xiaoling Mausoleum to the tranquil and picturesque Xuanwu Lake.


文化地位，鸡鸣寺因其悠久的历史和深厚的文化底蕴而享有盛誉，是研究中国佛教历史和文化的重要场所。

著名景点 鸡鸣寺在玄武区鸡笼山东 麓山阜上又称古鸡鸣寺 始建于西晋永康元年

The cultural significance of Jiming Temple is renowned due to its long history and profound cultural heritage, making it an important site for the study of Chinese Buddhist history and culture.


今天，我将会从不同的角度来探索南京的魅力，包括它的历史沿革、文化遗产、自然景观以及现代发展等方面。

城市简介 历史文化 目录 著名景点 地方特产

Today, I will explore the charm of Nanjing from different perspectives, including its historical evolution, cultural heritage, natural scenery, and modern development.


南京，这座古老而又充满活力的城市，不仅承载着中华文明的辉煌历史，也是现代化进程中的璀璨明珠，今天，我将带领大家一起走进南京，去感受它的独特魅力。

南京 探寻六朝古都的魅力

Nanjing, this ancient yet vibrant city, not only carries the glorious history of Chinese civilization but is also a shining pearl in the process of modernization. Today, I will take you on a journey into Nanjing to experience its unique charm.


接下来，请允许我带领大家一起走进这座城市的独特魅力之中，南京，自古以来就是中国的文化重镇之一，拥有超过两千五百年的建城史。

Next, please allow me to lead you into the unique charm of this city. Nanjing has long been one of China's cultural centers, with a city-building history of over 2,500 years.


建康则是南京在东晋至南朝时期的主要名称，那时的南京是政治、经济、文化的中心，被誉为六朝古都。

城市简介 南京简称宁古城金陵建康 地处中国东部长江下游滨江近海

Jiankang was the main name of Nanjing during the Eastern Jin Dynasty to the Southern Dynasties. At that time, Nanjing was the political, economic, and cultural center, and was known as the ancient capital of the Six Dynasties.


它拥有发达的交通网络，包括南京长江大桥、南京港、禄口国际机场以及多条高速公路和铁路线路，构成了四通八达的交通体系。

It has a well-developed transportation network, including the Nanjing Yangtze River Bridge, Nanjing Port, Lukou International Airport, as well as multiple highways and railway lines, forming a comprehensive and accessible transportation system.


二自然景观，如夫子庙，玄武湖等，展现了南京的传统风情和南京自然风光的美丽。

Natural attractions, such as the Confucius Temple and Xuanwu Lake, showcase Nanjing's traditional charm and the beauty of its natural scenery.


香火旺盛，作为南京最古老的寺庙之一，鸡鸣寺香火一直旺盛不衰，社会影响，鸡鸣寺不仅是佛教信徒朝拜的地方，也是市民和游客喜爱的旅游景点。

著名景点 鸡鸣寺在玄武区鸡笼山东 麓山阜上又称古鸡鸣寺 始建于西晋永康元年

The temple is always filled with incense and worshippers. As one of Nanjing's oldest temples, the worship at Jiming Temple has remained vibrant and influential. It is not only a place of pilgrimage for Buddhist followers but also a popular tourist destination for citizens and visitors alike.


制作方法，汤底吊制，使用老鸭和猪棒骨等原料长时间炖煮，以获得浓郁的底汤。

地方特产 鸭血粉丝汤是南京的传统名菜 属金陵菜是久负盛名以鸭为特色 的美食之一

Preparation method, broth preparation: using old duck and pig bones as ingredients, simmered for a long time to obtain a rich and flavorful broth.


玄武湖的历史可以追溯到先秦时期，它曾经是六朝时期的皇家园林湖泊和操练水军的演兵场，也是明代时期保存黄册的国家档案馆所在地。

The history of Xuanwu Lake can be traced back to the pre-Qin period. It was once a royal garden lake and a training ground for naval troops during the Six Dynasties, and also the site of the national archive for preserving yellow registers during the Ming Dynasty.


由于运输条件差，为防腐烂变质，鸭子在运输过程中被晒制成鸭肉，然后在南京制成各种鸭食，这就是南京腌盐水鸭的雏形。

Due to poor transportation conditions, to prevent spoilage, ducks were sun-dried into duck meat during transportation and then processed into various duck dishes in Nanjing, forming the prototype of Nanjing salted duck.


南京国际文文学节，旨在推广文学创作和文化交流。

城市简介 教育与节庆活动 南京大学创建于年是中国最 著名的高等学府之一 秦淮灯会每年春节期间举办的传 统灯会

The Nanjing International Literature Festival aims to promote literary creation and cultural exchange.


是南京特产中的代表，起源，南京盐水鸭的历史可以追溯到明朝，当时，扬州、镇江一带盛产鸭子，这些鸭子被运往南京供人食用。

It is representative of Nanjing's local specialties. Origin: The history of Nanjing salted duck can be traced back to the Ming Dynasty. At that time, ducks were abundantly produced in Yangzhou and Zhenjiang, and were transported to Nanjing for consumption.


技艺要求，绒花的制作需要高超的手工技艺，匠人们必须具备细致入微的观察力和熟练的做法。

Skill requirements: The making of velvet flowers requires superb manual skills. Artisans must have a keen eye for detail and proficient techniques.


因为中国的十二生肖文化对于庆祝新年非常重要，非遗市集韵味年，在这个板块中，可以见到非物质文化遗产项目的展示，如剪纸、泥塑、皮影戏等。

历史文化 节庆活动 龙年大展红火年 会有舞龙舞狮等传统表演 非遗市集韵味年 可以见到非物质文化遗产项自的 展示如剪纸泥塑皮影戏等

Because the Chinese zodiac culture is of great importance in celebrating the New Year, the Intangible Cultural Heritage Market, "Flavor of the Year," in this section, you can see displays of intangible cultural heritage projects, such as paper cutting, clay sculpture, and shadow puppetry.


世界遗产，二零零三年七月，明孝陵及明功臣墓被列为世界文化遗产。

In July 2003, the Ming Xiaoling Mausoleum and the Tombs of Ming Dynasty Meritorious Ministers were listed as a World Cultural Heritage Site.


以迎接农历新年的到来，如果您有兴趣亲身体验这些活动，建议关注南京市文化和旅游局的官方公告，以便获取最新消信息和具体活动安排。

To welcome the arrival of the Lunar New Year, if you are interested in personally experiencing these activities, it is recommended to follow the official announcements from the Nanjing Municipal Bureau of Culture and Tourism to obtain the latest information and specific event arrangements.


也是唯一一处被在世慰安妇指认过的慰安所建筑，荣誉，二零一六年九月，侵华日军南京大屠杀遇难同胞纪念馆入选为首批中国二十世纪建筑遗产名录。

著名景点 南京大屠杀纪念馆位于江苏省南京市建 假华日军南京大居教遇难旧能记念馆 邺区水西门街号的侵华日军南京大 屠杀遇难同胞纪念馆该纪念馆建立在 当年南京大屠杀的一个重要遗址江 东门集体屠杀地点及其附近的遇难者墓 地是中国南京市人民政府为铭记

It is also the only comfort house building identified by surviving comfort women. In September 2016, the Memorial Hall of the Victims of the Nanjing Massacre by the Japanese Army in the Invasion of China was selected as one of the first batch of 20th-century architectural heritage sites in China.


南京绒花，谐音荣华，富有吉祥、祝福之意，是南京具有代表性、极具地方特色的传统手工艺品。

Nanjing Ronghua, which sounds like "glory and prosperity," carries meanings of good fortune and blessings. It is a traditional handicraft with great local characteristics and is representative of Nanjing.


鸭血粉丝汤是南京的传统名菜，属金陵菜，是金陵菜和金陵小吃中重要的代表，也是久负盛名以鸭为特色的美食之一。

地方特产 鸭血粉丝汤是南京的传统名菜 属金陵菜是久负盛名以鸭为特色 的美食之一

Duck blood and vermicelli soup is a traditional delicacy in Nanjing, belonging to the Jinling cuisine. It is one of the most famous duck-based dishes and an important representative of both Jinling cuisine and Jinling snacks.


南朝宋、齐、梁、陈四朝相继在南京建都，明初都城明朝，公元一千三百六十八年，朱元璋建立明朝，并将南京定为首都。

The four successive dynasties of the Southern Dynasties—Song, Qi, Liang, and Chen—established their capitals in Nanjing. In the early Ming Dynasty, in 1368, Zhu Yuanzhang founded the Ming Dynasty and set Nanjing as the capital.


另一种说法是，明朝皇帝朱元璋喜欢吃鸭子，尤其喜欢南京郊区湖熟镇的鸭子，因为这里的鸭子皮白肉嫩、肥而不腻、香鲜味美。

Another story says that the Ming emperor Zhu Yuanzhang loved to eat ducks, especially those from the Hushu Town in the suburbs of Nanjing, because the ducks there had white skin, tender meat, were rich but not greasy, and had a delicious and fresh taste.


从东吴的建立到明朝的辉煌，再到近代史上一系列重大转折点，可以说，南京的历史就是一部浓缩的中国史。

南京 探寻六朝古都的魅力

From the establishment of the Eastern Wu to the glory of the Ming Dynasty, and then to a series of major turning points in modern history, it can be said that Nanjing's history is a condensed version of Chinese history.


最后，感谢大家今天的陪伴与聆听，通过这次分享，我们一同探索了南京这座古老而又充满活力的城市，从它深厚的历史文化底蕴到丰富多彩的地方特产。

Finally, thank you all for joining and listening today. Through this sharing, we have explored together Nanjing, an ancient yet vibrant city, from its profound historical and cultural heritage to its rich and diverse local specialties.


发展，南京盐水鸭起源于明朝，发展于清朝，历经沉淀而至今日，已经有五百多年的历史。

In terms of development, Nanjing salted duck originated in the Ming Dynasty and developed in the Qing Dynasty. After years of refinement, it has a history of more than 500 years.


楹联送福吉祥年，楹联是中国传统的文学形式之一，这一板块会展示精美的对联，并邀请书法爱好者现场书写，赠送给游客。

历史文化 节庆活动 好戏连台喜乐年 包括各类传统戏剧和曲艺表演 楹联送福吉祥年 楹联是中国传统的文学形式之

Couplets for blessings and a joyful New Year. Couplets are one of China's traditional literary forms. This section will display beautiful couplets and invite calligraphy enthusiasts to write them on-site and give them to visitors.


已有超过一千七百年的历史，是南京最古老的梵梵刹和皇家寺庙之一。

著名景点 鸡鸣寺在玄武区鸡笼山东 麓山阜上又称古鸡鸣寺 始建于西晋永康元年

It has a history of more than 1,700 years and is one of Nanjing's oldest Buddhist temples and royal temples.


历史地位，被誉为南朝第一寺、南朝四百八十寺之首，南朝时期与栖霞寺、定山寺齐名，是南朝时期的佛教中心。

著名景点 鸡鸣寺在玄武区鸡笼山东 麓山阜上又称古鸡鸣寺 始建于西晋永康元年

In terms of historical status, it is known as the first temple of the Southern Dynasties and the leader among the "Four Hundred and Eighty Temples of the Southern Dynasties." During the Southern Dynasties, it was renowned alongside Xiqi Temple and Dingshan Temple and was a Buddhist center of the period.


从热闹繁华的新街口商业区到古色古香的老门东，每一处都诉说着南京独有的故事，今天，我们将一起探索南京的历史文化。

From the bustling Xinjiekou commercial area to the ancient and charming Laomen Dong, every place tells a unique story of Nanjing. Today, we will explore together the history and culture of Nanjing.


建成区八百六十八点二八平方千米，这意味着南京的建成区占其总面积的大约百分之十三点一八，通过将建成区面积除以总面积计算得出的。

城市简介 位于江苏省中部是江苏省会城市也是 中国历史文化名城曾为明清两代的首都

The built-up area is 868.28 square kilometers, meaning that the built-up area accounts for approximately 13.18 percent of Nanjing's total area, calculated by dividing the built-up area by the total area.


影视作品中的出现，例如在二零一八年热播的电视剧延禧攻略中，剧组就专门在南京定制了许多绒花饰品，使得这一传统手工艺再次走进公众视野。

Its appearance in film and television works, for example, in the popular 2018 TV series "The Story of Yanxi Palace," the production team specially ordered many Ronghua decorations in Nanjing, bringing this traditional handicraft back into the public eye.


文化节是一个旨在展示和传承南京乃至整个中华民族传统文化的重要活动，它通过多种多样的形式向市民和游客展示南京独特的民俗风情。

The Cultural Festival is an important event aimed at showcasing and preserving the traditional culture of Nanjing and the entire Chinese nation, presenting the city's unique folk customs to citizens and tourists through a variety of forms.


作为中国四大古都之一，南京在中国历史上扮演了极其重要的角色，它曾是多个朝代的都城，包括东吴、东晋、南朝、明初等。

城市简介 南京简称宁古城金陵建康 地处中国东部长江下游滨江近海

As one of China's four ancient capitals, Nanjing has played an extremely important role in Chinese history, having served as the capital of multiple dynasties, including the Eastern Wu, Eastern Jin, Southern Dynasties, and early Ming.


南京被国务院批复确定为中国东部地区重要的中心城市，这反映了南京在国家发展战略中的重要位置，作为江苏省的省会。

城市简介 我国历史上的六朝古都 国务院批复确定的中国东部地区 重要的中心城市 全国重要的科研教育基地和综 合交通枢纽 长三角及华东的特大城市

Nanjing has been officially designated by the State Council as an important central city in eastern China, reflecting its significant position in the national development strategy as the capital of Jiangsu Province.


学校在自然科学、社会科学等多个领域均有卓越的研究成果，节庆与活动，秦淮灯会，每年春节期间举办的传统灯会。

城市简介 教育与节庆活动 南京大学创建于年是中国最 著名的高等学府之一 国线聚片 秦淮灯会每年春节期间举办的传 统灯会

The university has achieved outstanding research results in various fields, including natural sciences and social sciences. Festivals and events, such as the Qinhuai Lantern Festival, a traditional lantern festival held during the Spring Festival.


南京民俗文化节，分为不同的板块，如好戏连台喜乐年、楹联送福吉祥年等，让市民游客感受到传统文化的魅力。

城市简介 教育与节庆活动 南京大学创建于年是中国最 著名的高等学府之一 国线学片 秦淮灯会每年春节期间举办的传 统灯会

The Nanjing Folk Culture Festival is divided into different sections, such as "Continuous Performances for a Joyful Year" and "Couplets Bringing Blessings for a Auspicious Year," allowing citizens and tourists to experience the charm of traditional culture.


历史地位，明孝陵在中国帝陵发展史上占有特殊的地位，对后世明清帝陵的营建产生了深远影响。

Historical significance, the Ming Xiaoling Mausoleum holds a special place in the development history of imperial tombs in China and has had a profound influence on the construction of later Ming and Qing imperial tombs.


位于江苏省中部，是江苏省会城市，也是中国历史文化名城总面积六千五百八十七点零二平方千米。

城市简介 位于江苏省中部是江苏省会城市也是 中国历史文化名城曾为明清两代的首都

Located in central Jiangsu Province, it is the provincial capital city and also a famous historical and cultural city in China, with a total area of 6,587.02 square kilometers.


是中国南京市人民政府为铭记一九三七年十二月十三日日军攻占南京后制造的南京大屠杀事件而筹建。

著名景点 南京大屠杀纪念馆位于江苏省南京市建 假华日军市京大居毅遇难闪能化念馆 邺区水西门街号的侵华日军南京大 屠杀遇难同胞纪念馆该纪念馆建立在 当年南京大屠杀的一个重要遗址江 东门集体屠杀地点及其附近的遇难者墓 地是中国南京市人民政府为铭记

It was established by the Nanjing Municipal Government to commemorate the Nanjing Massacre, which was carried out by the Japanese army after they captured Nanjing on December 13, 1937.


建造时间，明孝陵始建于明洪武十四年一三八一年，至明永乐三年一四零五年建成，历时二十五年。

Construction period, the Ming Xiaoling Mausoleum was initially built in the fourteenth year of the Hongwu era of the Ming Dynasty (1381) and completed in the third year of the Yongle era (1405), taking a total of 25 years to complete.


明孝陵是位于中国江苏省南京市的一座著名的帝王陵寝，是明朝开国皇帝朱元璋和他的皇后马氏的合葬陵寝。

The Ming Xiaoling Mausoleum is a famous imperial tomb located in Nanjing City, Jiangsu Province, China, serving as the joint burial site of Zhu Yuanzhang, the founding emperor of the Ming Dynasty, and his empress, Ma Shi.


从自然美景到人文风情，南京给每一位来访者留下了深刻的印象，当我们谈论南京时，不能不提的就是它的地方特产盐水鸭。

From natural beauty to cultural charm, Nanjing leaves a deep impression on every visitor. When we talk about Nanjing, we cannot fail to mention its local specialty, salted duck.


龙年大展红火年，这个部分可能会有舞龙舞狮等传统表演，以及各种手工艺品展览，也会举办一些与生肖相关的活动。

历史文化 节庆活动 龙年大展红火年 会有舞龙舞狮等传统表演 艺表演 非遗市集韵味年 可以见到非物质文化遗产项自的 展示如剪纸泥塑皮影戏等

"Dragon Year for Great Achievements and a Prosperous Year," this section may include traditional performances such as dragon and lion dances, as well as various handicraft exhibitions, and will also host activities related to the zodiac.


以下呢是几个主要板块的简要介绍，好戏连台喜乐年，这个板块通常包括。

The following is a brief introduction to several main sections, "Continuous Performances for a Joyful Year," this section usually includes.


南京大学，创建于一九零二年，是中国最著名的高等学府之一，南京大学在国内外享有很高的声誉，QS世界大学大学排名中名列前茅。

历史文化 民国时期 中华民国 明朝时期 朱元璋定都 三国时期 南京 太平天国时期

Nanjing University, founded in 1902, is one of China's most renowned institutions of higher education. Nanjing University enjoys a high reputation both domestically and internationally, ranking among the top in the QS World University Rankings.


从它的悠久历史到现代化的发展，从自然美景到人文风情，希望能让大家对这座充满魅力的城市有一个全面而深入的了解，来到下一个章节。

From its long history to its modern development, from natural beauty to cultural charm, we hope to provide you with a comprehensive and in-depth understanding of this charming city, moving on to the next chapter.


则以其肉质鲜美、香味浓郁而受到人们的喜爱，还有雨花茶，以其形似松针、色泽翠绿、香气高雅、滋味鲜爽而著称。

It is loved by people for its delicious and fragrant meat. There is also Yuhua Tea, which is famous for its pine needle-like shape, emerald green color, elegant aroma, and fresh taste.


展望未来，南京将继续以开放的姿态迎接世界的目光，成为连接过去与未来的桥梁，在这里，历史与现代交融，传统与创新并存，让人感受到一种独特的和谐之美。

Looking ahead, Nanjing will continue to embrace the world with an open attitude, becoming a bridge connecting the past and the future, where history and modernity blend, and tradition and innovation coexist, offering a unique sense of harmonious beauty.


据说，盐水鸭的历史可以追溯到一千多年前，每当中秋前后呢，桂花飘香之时，正是品尝盐水鸭的最佳时节。

地方特产 南京盐水鸭是南京的传统名 菜之一以薄脆皮鲜嫩多汁 肉质鲜美等特点而闻名于世

It is said that the history of salted duck can be traced back more than a thousand years. Every year around the Mid-Autumn Festival, when osmanthus fragrance fills the air, is the best time to savor salted duck.


该纪念馆建立在当年南京大屠杀的一个重要遗址江东门集体屠杀地点及其附近的遇难者墓地。

著名景点 南京大屠杀纪念馆位于江苏省南京市建 假华日军市京大居毅遇难旧院记念馆 邺区水西门街号的侵华日军南京大 屠杀遇难同胞纪念馆该纪念馆建立在 当年南京大屠杀的一个重要遗址江 东门集体屠杀地点及其附近的遇难者墓 地是中国南京市人民政府为铭记

The memorial was built on an important site of the Nanjing Massacre—the location of the collective massacre at Jiangdong Gate and the nearby burial ground of the victims.


位置呢，明孝陵位于江苏省南京市玄武区紫金山南麓独龙阜玩珠峰下，东毗中山陵，南临梅花山，位于钟山风景名胜区内。

Located in Xuanwu District, Nanjing, Ming Xiaoling Mausoleum lies at the southern foot of Zijin Mountain, under the Wanzhu Peak of Dulongfu. To the east, it borders the Sun Yat-sen Mausoleum, and to the south, it faces Meihua Mountain, situated within the Zhongshan Scenic Area.


南京鸡鸣寺不仅是一座历史悠久的佛教寺庙，也是南京乃至中国东南地区的重要文化地标。

著名景点 鸡鸣寺在玄武区鸡笼山东 麓山阜上又称古鸡鸣寺 始建于西晋永康元年

Nanjing Jiming Temple is not only a historically significant Buddhist temple but also an important cultural landmark in Nanjing and even in the southeastern region of China.


这个名称不仅反映了南京自然环境的优美，也暗示了其在中国历史上的重要地位。

城市简介 南京简称宁古城金陵建康 地处中国东部长江下游滨江近海

This name not only reflects the beauty of Nanjing's natural environment but also hints at its significant historical status in China.


这道菜肴色香味俱佳，皮脆肉嫩，味道醇厚，深受广大食客的喜爱。

This dish is excellent in color, aroma, and taste, with crispy skin, tender meat, and a rich flavor, deeply loved by diners.


南京夫子庙位于秦淮河畔，是一组规模宏大的古建筑群，包括孔庙、学宫、贡院三大建筑群，夫子庙被誉为秦淮名胜而成为古都南京的特色景观区。

Nanjing Confucius Temple is located by the Qinhuai River and is a large group of ancient buildings, including the Confucius Temple, the Academy, and the Imperial Examination Hall. The Confucius Temple is hailed as a famous scenic spot of the Qinhuai River and has become a distinctive scenic area of the ancient capital Nanjing.


直到明成祖朱棣迁都北京之前，南京一直是明朝的首都，太平天国造反定都于此。

Until Emperor Yongle of the Ming Dynasty moved the capital to Beijing, Nanjing remained the capital of the Ming Dynasty, and the Taiping Heavenly Kingdom also established its capital here.


每一段历史都在这座城市留下了深刻的印记，从宏伟庄严的中山陵到静谧秀丽的玄武湖，从热闹繁华的新街口到古色古香的老门东。

城市简介 南京简称宁古城金陵建康 地处中国东部长江下游滨江近海

Each period of history has left a deep mark on this city, from the grand and solemn Sun Yat-sen Mausoleum to the quiet and beautiful Xuanwu Lake, from the bustling Xinjiekou to the ancient-style Laomen Dong.


除了上述六个朝代外，南京还曾是其他多个朝代和政权的都城，如明朝初期一千三百六十八年到一千四百二十一年。

In addition to the above six dynasties, Nanjing was also the capital of many other dynasties and regimes, such as the early Ming Dynasty from 1368 to 1421.


南京大屠杀纪念馆位于江苏省南京市建邺区水西门街四百一十八号的侵华日军南京大屠杀遇难同胞纪念馆。

著名景点 南京大屠杀纪念馆位于江苏省南京市建 假华日军市京大居毅遇难旧院饥念馆 邺区水西门街号的侵华日军南京大 屠杀遇难同胞纪念馆该纪念馆建立在 当年南京大屠杀的一个重要遗址江 东门集体屠杀地点及其附近的遇难者墓 地是中国南京市人民政府为铭记

The Nanjing Massacre Memorial is located at No. 418 Shuiximen Street, Jianye District, Nanjing, Jiangsu Province, at the Memorial to the Victims of the Nanjing Massacre by the Japanese Invaders.


如今，玄武湖不仅是国家级水利风景区，也是国家四A级旅游景区和国家重点公园。

著名景点 玄武湖 是一座历史悠久的湖泊不仅是中 国最大的皇家园林湖泊也是南京城 市水系的心脏

Today, Xuanwu Lake is not only a national water scenic area but also a 4A-level national tourist attraction and a key national park.


从三国时期的东吴，到南朝宋、齐、梁、陈，再到明朝初期，南京经历了多次辉煌的时期，每一次都为这座城市增添了新的历史篇章。

城市简介 位于江苏省中部是江苏省会城市也是 中国历史文化名城曾为明清两代的首都

From the Eastern Wu of the Three Kingdoms period to the Southern Dynasties of Song, Qi, Liang, and Chen, and then to the early Ming Dynasty, Nanjing has experienced many glorious periods, each adding a new chapter to the city's history.


从繁华热闹的新街口到古色古香的老门东，每一处景点都讲述着这里城市的文故事，今天，我们将一起探索南京最具代表性的景点，感受这座城市的文化魅力。

From the bustling Xinjiekou to the ancient-style Laomen Dong, each attraction tells the story of this city. Today, we will explore Nanjing's most representative attractions together and experience the cultural charm of this city.


这座城市见证了无数历史的变迁，也孕育出了丰富多彩的地方文化，当我们提到南京的特产，不得不提到那就是令人回回味无穷的美食以及那些精美绝伦的手工艺品。

This city has witnessed countless historical changes and has also nurtured a rich and diverse local culture. When we mention Nanjing's specialties, we must talk about its delicious food that leaves a lasting impression and the exquisite handicrafts.


它以其深厚的历史底蕴、精美的建筑艺术和浓韵的文化氛围，吸引着众多游客和信徒前来参观和朝拜。

著名景点 鸡鸣寺在玄武区鸡笼山东 麓山阜上又称古鸡鸣寺 始建于西晋永康元年

It attracts numerous tourists and pilgrims with its profound historical heritage, exquisite architectural art, and rich cultural atmosphere.


这座历史悠久的城市，不仅以其深厚的文化底蕴和美丽的自然风光闻名遐迩，更是拥有众多令人垂涎的特色美食和工艺品。

This historically significant city is not only renowned for its deep cultural heritage and beautiful natural scenery but also for its many tempting local specialties and handicrafts.


历史上，玄武湖曾被称为后湖或北湖，其名称来源于中国古代神话传说中的四象之一北玄武。

Historically, Xuanwu Lake was known as the Rear Lake or North Lake, and its name originates from the Four Symbols of ancient Chinese mythology, one of which is the Northern Xuanwu.


文化意义，地域特色，鸭血粉丝汤体现了南京乃至淮扬地区的饮食文化特色，食疗作用，由于其营养丰富的汤底，鸭血粉丝汤被认为有一定的食疗价值。

地方特产 鸭血粉丝汤是南京的传统名菜 属金陵菜是久负盛名以鸭为特色 的美食之一

Cultural significance and regional characteristics, Duck Blood Noodle Soup reflects the culinary culture of Nanjing and even the Huaiyang region. Due to its nutrient-rich broth, it is considered to have certain therapeutic dietary value.


玄武湖东枕紫金山、西靠明城墙、北邻南京站、南倚覆舟山，占地面积广阔，南北长二点四千米，东西宽二点零千米。

Xuanwu Lake is situated with the Zijin Mountain to the east, the Ming City Wall to the west, the Nanjing Railway Station to the north, and the Fuzhou Hill to the south. It covers a vast area, stretching 2,400 meters from north to south and 2,000 meters from east to west.


并在不同朝代有所扩建和改造，最后一次重建，最后一次大规模重建是在同治八年一八六九年，此后夫子庙经历了多次修缮。

It has undergone expansions and renovations in different dynasties. The last major reconstruction took place in the eighth year of Tongzhi in 1869, after which the Confucius Temple has experienced multiple restorations.


南京博物院位于中国江苏省南京市玄武区中山东路三百二十一号，占地面积约为一十三万平方米。

著名景点 南京博物馆位于江苏省南京市玄 雨京博招院 武区中山东路号是中国三 大博物馆之一其前身是民国二 十二年年蔡元培等倡建 的国立中央博物馆是中国创建 最早的博物馆现为首批国家一

The Nanjing Museum is located at No. 321, Zhongshan East Road, Xuanwu District, Nanjing City, Jiangsu Province, China, covering an area of approximately 130,000 square meters.


文化寓意，吉祥祝福，南京绒花的名称绒花谐音荣华，寓意着吉祥、祝福，象征着富贵和美好。

地方特产 南京绒花谐音荣华富有吉祥 祝福之意是南京具有代表性的极 具地方特色的传统手工艺品

Cultural symbolism, good fortune and blessings, the name of Nanjing velvet flowers, "Ronghua," is a homophone for "glory and prosperity," symbolizing auspiciousness, blessings, and wealth.


主料处理，鸭血、鸭肠、鸭肝等清洗干净后，加入锅中与水、姜片、料酒一同煮熟，粉丝准备，粉丝需提前用温水泡软。

地方特产 鸭血粉丝汤是南京的传统名菜 属金陵菜是久负盛名以鸭为特色 的美食之一

Preparation of main ingredients: After cleaning duck blood, duck intestines, and duck liver, they are cooked together with water, ginger slices, and cooking wine. Noodles should be soaked in warm water in advance to soften.


保持了陵墓原有建筑的真实性和空间布局的完整性，文物保护，一九六一年三月四日，明孝陵被中华人民共和国国务院公布为第一批全国重点文物保护单位。

著名景点 明孝陵是位于中国江苏省南京市的 一座著名的帝王陵寝 是明朝开国皇帝朱元璋和他的皇后 马氏的合葬陵寝

It has preserved the authenticity of the original mausoleum architecture and the integrity of the spatial layout. Cultural relic protection: On March 4, 1961, the Ming Xiaoling Mausoleum was announced by the State Council of the People's Republic of China as one of the first batch of major national cultural relic protection units.


这些特产不仅是南京的骄傲，也是中国文化宝库中的瑰宝，南京不仅是一座历史之城，更是一座创新之城，随着现代化进程的加快。

These specialties are not only a pride of Nanjing but also treasures in China's cultural repository. Nanjing is not only a city of history but also a city of innovation, as the pace of modernization accelerates.


以及中华民国临时政府一九一二年的所在地，南京的历史悠久且文化底蕴深厚，至今仍保留有许多与这段辉煌历史相关的文化遗产和景点。

As well as the location of the Provisional Government of the Republic of China in 1912, Nanjing has a long history and profound cultural heritage, and many cultural relics and attractions related to this glorious history are still preserved today.


美誉，南京被誉为鸭都，鸡血粉丝汤与盐水鸭、烤鸭一样，享有很高的声誉。

地方特产 鸭血粉丝汤是南京的传统名菜 属金陵菜是久负盛名以鸭为特色 的美食之一

It is also known as the "City of Ducks," and Duck Blood Noodle Soup, like salted duck and roast duck, enjoys a high reputation.


因此南京被称为六朝古都，这一时期，南京不仅是中国南方的政治中心，也是文化、经济和宗教活动的重要中心之一。

Therefore, Nanjing is called the "Ancient Capital of the Six Dynasties." During this period, Nanjing was not only the political center of southern China but also one of the important centers for culture, economy, and religious activities.


这个名称不仅仅代表了一个时代的记忆，更是南京作为中国古代文明重要发源地的象征。

城市简介 南京简称宁古城金陵建康 地处中国东部长江下游滨江近海

This name not only represents the memory of an era but also symbolizes Nanjing as an important birthplace of ancient Chinese civilization.


建筑布局，主要建筑和石刻包括方城、明楼、宝城、宝顶等，还包括下马坊、大金门、神功圣德碑、神道、石像路石刻等。

Architectural layout: The main structures and stone carvings include the Fangcheng, Minglou, Baocheng, Baoding, as well as Xiamafang, Dajinmen, the Merit and Virtue Stele, the Sacred Way, and the stone figure path with carvings.


工序，制作绒花的过程复杂精细，包括劈丝、打尖、传花等多个步骤。

The process of making velvet flowers is complex and meticulous, including steps such as splitting threads, shaping tips, and assembling the flowers.


这些活动不仅丰富了市民文化的生活，也促进了非物质文化遗产的保护与传承，南京民俗文化节通常会在春节期间举办。

These activities not only enrich the cultural life of citizens but also promote the protection and inheritance of intangible cultural heritage. The Nanjing Folk Culture Festival is usually held during the Spring Festival.


吸引了大量的国外游客前来参观，它不仅是南京历史文化的重要见证，也是现代人了解古代教育制度和儒家文化的一个窗口。

著名景点 南京夫子庙位于秦淮河畔是一组规模宏大的古建筑群包括孔庙学宫 贡院三大建筑群夫子庙被誉为秦淮名胜而成为古都南京的特色景观区

It has attracted a large number of foreign tourists to visit. It is not only an important witness to Nanjing's history and culture but also a window for modern people to understand the ancient education system and Confucian culture.


曲艺表演，比如京剧、评弹、扬剧等，让观众能够近距离感受到中国戏曲的魅力，可能还包括现代舞台艺术和儿童剧目，适合家庭。

Traditional performance arts, such as Peking Opera, Suzhou storytelling, and Yangzhou opera, allow the audience to experience the charm of Chinese opera up close. It may also include modern stage arts and children's plays, suitable for families.


这些地方都是南京文化特色的重要组成部分，不仅如此，南京还有着独特的美食文化，鸭血粉丝汤、盐水鸭等美味佳肴让人回味无穷。

城市简介 历史文化 目录 著名景点 地方特产

These places are important components of Nanjing's cultural characteristics. Moreover, Nanjing has a unique culinary culture, with delicious dishes like duck blood and vermicelli soup and salted duck that leave a lasting impression.


除了丰富的历史底蕴，南京还是一座文化名城，无论是夫子庙的秦淮风光，还是中山陵的庄严肃穆，无论是玄武湖的宁静之美，还是鸡鸣寺的禅意之境。

南京 探寻六朝古都的魅力

In addition to its rich historical heritage, Nanjing is also a city of culture. Whether it is the Qinhuai scenery of the Confucius Temple, the solemn atmosphere of the Dr. Sun Yat-sen Mausoleum, the tranquil beauty of Xuanwu Lake, or the Zen ambiance of Jiming Temple.


藏品数量庞大，其中不乏珍稀的文物，学术研究，南京博物院不仅是展示文物的场所，也是重要的学学术研究中心。

The museum houses a vast collection, including many rare cultural relics. In terms of academic research, the Nanjing Museum is not only a place for displaying cultural relics but also an important academic research center.


南京在保持传统文化特色的同时，也在不断推进科技创新与发展，无论是高新技术产业的蓬勃发展，还是城市基础设施的完善，都在展示着南京与时俱进的精神面貌。

While preserving its traditional cultural characteristics, Nanjing is also continuously advancing technological innovation and development. Whether it is the vigorous development of high-tech industries or the improvement of urban infrastructure, it demonstrates Nanjing's progressive spirit.


地理位置，鸡鸣寺位于江苏省南京市玄武区鸡笼山东麓山阜上，历史沿革，鸡鸣寺始建于西晋永康元年三百年。

著名景点 鸡鸣寺在玄武区鸡笼山东 麓山阜上又称古鸡鸣寺 始建于西晋永康元年

Location: Jiming Temple is located on the eastern foot of Jilong Mountain in Xuanwu District, Jiangsu Province, Nanjing. Historical background: Jiming Temple was originally built in the first year of Yongkang during the Western Jin Dynasty, around 300 AD.


南京盐水鸭是南京的传统名菜之一，以薄脆皮、鲜嫩多汁、肉质鲜美等特点而闻名于世，凤凰街上的金陵士菜馆就是具有代表性的盐水鸭制作工艺。

Nanjing salted duck is one of Nanjing's traditional delicacies, renowned for its crispy skin, tender and juicy meat, and delicious flavor. The Jinling Restaurant on Fenghuang Street is a representative example of the traditional craftsmanship of making salted duck.


几经起伏，濒临绝迹，随着传统手工艺复兴潮的到来，绒花又一次出现在大众审美视野下，并受到很多人青睐。

After several ups and downs and nearly disappearing, with the revival of traditional handicrafts, velvet flowers have once again appeared in the public's aesthetic view and have been favored by many people.


走在南京的大街小巷，仿佛能听到历史的回声，在每一砖一瓦间讲述着过往的故事。

南京 探寻六朝古都的魅力

Walking through the streets and alleys of Nanjing, one seems to hear echoes of history, with every brick and tile telling stories of the past.


南京的一些主要历史文化特色，六朝古都，三国时期的吴国二百二十二年到二百八十年，孙权在此建立了吴国，并定都建业今南京，这是南京作为都城的开始。

Some of Nanjing's main historical and cultural features include its status as the capital of the Six Dynasties. During the Three Kingdoms period (222–280), Sun Quan established the state of Wu and set his capital at Jianye, now Nanjing. This marked the beginning of Nanjing as a capital city.


南京，作为中国历史文化名城之一，不仅承载着深厚的文化底蕴，还拥有众多令人向往的旅游景点。

As one of China's historical and cultural cities, Nanjing not only carries a profound cultural heritage but also boasts numerous tourist attractions that are highly anticipated.


闭馆时间，二零二二年十一月十四日至二零二二年十二月十三日，纪念馆曾闭馆一段时间。

著名景点 南京大屠杀纪念馆位于江苏省南京市建 假华日军市京大居毅遇难回能记念馆 邺区水西门街号的侵华日军南京大 屠杀遇难同胞纪念馆该纪念馆建立在 当年南京大屠杀的一个重要遗址江 东门集体屠杀地点及其附近的遇难者墓 地是中国南京市人民政府为铭记

Closure period: from November 14, 2022, to December 13, 2022. The memorial was closed for a period of time.


鸡鸣寺是一座历史悠久的佛教寺庙，位于南京市玄武区鸡笼山东麓，以下是关于南京鸡鸣寺的详细介绍。

著名景点 鸡鸣寺在玄武区鸡笼山东 麓山阜上又称古鸡鸣寺 始建于西晋永康元年

Jiming Temple is an ancient Buddhist temple with a long history, located on the eastern foot of Jilong Mountain in Xuanwu District, Nanjing. The following is a detailed introduction to Nanjing Jiming Temple.


南京位于长江下游北岸，地理位置优越，自古以来就是兵家必争之地，也是多个朝代选择建都的地方。

城市简介 位于江苏省中部是江苏省会城市也是 中国历史文化名城曾为明清两代的首都

Nanjing is located on the northern bank of the lower reaches of the Yangtze River, with a superior geographical location. It has always been a strategic place for military contention and a place chosen as the capital by many dynasties since ancient times.


通常还会有对联创作比赛或者展示，增加互动性和参与感。

There are usually couplet creation contests or exhibitions, which enhance interactivity and a sense of participation.


无论是历史爱好者还是自然风光追求者，都能在这里找到心灵的归宿，南京的每一个角落都散发着独特魅力，从雄伟壮观的明城墙到静谧雅致的中山陵。

Whether you are a history enthusiast or someone who pursues natural scenery, you can find a spiritual home here. Every corner of Nanjing exudes unique charm, from the magnificent Ming City Wall to the serene and elegant Dr. Sun Yat-sen Mausoleum.


南京作为中国四大古都之一，拥有超过两千五百年的建城史，是中国历史上十个朝代的都城所在地，它见证了无数历史事件的发生。

南京 探寻六朝古都的魅力

As one of China's four ancient capitals, Nanjing has a city-building history of over 2,500 years. It was the capital of ten dynasties in Chinese history and has witnessed the occurrence of countless historical events.


三文化体验，如南京博物馆、大屠杀纪念馆等，让游客能够近距离感受中华历史。

Cultural experiences, such as the Nanjing Museum and the Memorial Hall of the Nanjing Massacre, allow visitors to feel Chinese history up close.


我即将从四个方面带你们了解南京，第一部分，城市简介，第二部分，历史文化，第三部分，著名景点，第四部分，地方特产。

城市简介 历史文化 目录 著名景点 地方特产

I will introduce Nanjing from four aspects: the first part is an introduction to the city, the second part is history and culture, the third part is famous attractions, and the fourth part is local specialties.


近现代历史，中华民国，一九一二年，中华民国临时政府成立时，南京被选为临时首都，一九二七年，国民政府正式迁都南京，直至一九四九年中华人民共和国成立。

Modern and contemporary history, the Republic of China, in 1912, when the Provisional Government of the Republic of China was established, Nanjing was chosen as the provisional capital. In 1927, the Nationalist Government officially moved its capital to Nanjing, until the founding of the People's Republic of China in 1949.


历史与地位，起源地，鸭血粉丝汤起源于南京，是该地区久负盛名的特色美食之一，地位，它不仅是金陵菜和金陵小吃中的重要代表，也是以鸭为特色的美食之一。

地方特产 鸭血粉丝汤是南京的传统名菜 属金陵菜是久负盛名以鸭为特色 的美食之一

History and status, origin, duck blood and vermicelli soup originated in Nanjing and is one of the region's renowned local delicacies. Status, it is not only an important representative of Jinling cuisine and Jinling snacks, but also one of the duck-based delicacies.


南京位于江苏省西南部，长江下游北岸，是中国东部地区的重要征心中心城市之一。

Nanjing is located in the southwest of Jiangsu Province, on the northern bank of the lower reaches of the Yangtze River, and is one of the important central cities in eastern China.


南京不仅是该省的政治、经济、文化和科教中心，也是长江三角洲地区的核心城市之一，在区域发展和国家整体战略布局中扮演着关键角色。

Nanjing is not only the political, economic, cultural, science, and education center of the province, but also one of the core cities in the Yangtze River Delta region, playing a key role in regional development and the country's overall strategic layout.


非物质文化遗产的传承，为了保护和传承这一技艺，政府和社会各界都在努力培养新的手艺人，让更多的人了解并学习这项古老的艺术。

Inheritance of intangible cultural heritage, to protect and pass on this craft, the government and all sectors of society are making efforts to cultivate new artisans, allowing more people to understand and learn this ancient art.


全国重要的科研教育基地和综合交通枢纽，长江三角以及华东的特大城市。

An important national research and education base and a comprehensive transportation hub, a major city in the Yangtze River Delta and East China.


在接下来的时间里呢，我们将重点介绍以下几个方面，一历史遗迹，如明孝陵、鸡鸣寺等，它们见证了南京作为六朝古都的历史变迁。

In the following time, we will focus on the following aspects: historical sites, such as Ming Xiaoling Mausoleum and Jiming Temple, which have witnessed the historical changes of Nanjing as the ancient capital of the Six Dynasties.


大家好，非常荣幸能够在这里与大家分享我对这座历史悠久的城市南京的印象。

南京 探寻六朝古都的魅力

Hello everyone, it is a great honor to be here to share my impressions of this historically rich city, Nanjing.


变迁历程，夫子庙经历了多次毁坏与重建，特别是在南宋建炎年间一一二七年到一一三零年遭受兵火的焚毁，之后在绍兴九年一一三九年重建。

Historical changes, the Confucius Temple has experienced multiple destructions and reconstructions, especially suffering from fire during the Jianyan period of the Southern Song Dynasty, from 1127 to 1130, and was rebuilt in 1139 during the Xiangfu era.


调味与组装，将煮熟的鸭副产品切成片状，与粉丝一起装碗，倒入热汤，并根据个人口味添加调料。

地方特产 鸭血粉丝汤是南京的传统名菜 属金陵菜是久负盛名以鸭为特色 的美食之一

Seasoning and assembly, cut the cooked duck by-products into slices, put them in a bowl with vermicelli, pour in hot broth, and add seasonings according to personal taste.


东吴，公元二百二十二年，孙权在此建立吴国，定都建业今南京，开启了南京作为都城的历史。

In 222 AD, Sun Quan established the state of Wu here, setting its capital in Jianye, today's Nanjing, marking the beginning of Nanjing's history as a capital city.


为历史学、考古学、艺术史等领域的研究提供了宝贵的资源，教育普及，通过展览、讲座、工作坊等形式，向公众普及历史文化知识，增强民族自豪感。

It provides valuable resources for research in fields such as history, archaeology, and art history. Through exhibitions, lectures, and workshops, it promotes public education on historical and cultural knowledge, enhancing national pride.


非遗传承人会现场演示技艺，有时还会有互动教学环节，让参与者亲身体验传统工艺的魅力。

历史文化 节庆活动 龙年大展红火年 会有舞龙舞狮等传统表演 非遗市集韵味年 可以见到非物质文化遗产项自的 展示如剪纸泥塑皮影戏等

Intangible cultural heritage inheritors will demonstrate their skills on-site, and there are sometimes interactive teaching sessions allowing participants to personally experience the charm of traditional crafts.


该纪念馆作为中国唯一一座有关侵华日军南京大屠杀的专史陈列馆以及国家公祭日的主办地，承担着纪念和教育的重要使命，提醒人们勿忘历史，珍惜和平。

著名景点 南京大屠杀纪念馆位于江苏省南京市建 假华日军市京大居教遇难贝脱记念馆 邺区水西门街号的侵华日军南京大 屠杀遇难同胞纪念馆该纪念馆建立在 当年南京大屠杀的一个重要遗址江 东门集体屠杀地点及其附近的遇难者墓 地是中国南京市人民政府为铭记

As the only specialized museum in China dedicated to the Nanjing Massacre by the Japanese invading forces and the main venue for the National Memorial Day, it carries the important mission of remembrance and education, reminding people not to forget history and to cherish peace.


是中国规模最大的帝王陵寝之一，明孝陵继承了唐宋帝陵依山为陵的传统，又开创了方文为丘的新制，达到了人文与自然和谐统一的高度。

It is one of the largest imperial mausoleums in China. Ming Xiaoling inherits the tradition of building tombs on mountains from the Tang and Song dynasties, while also pioneering a new system of "fangwen as qiu," achieving a high level of harmony between humanity and nature.


二零零六年南京绒花传统制作工艺被列为省级非物质文化遗产，制作工艺，材料，主要材料包括彩色丝线、黄铜丝等。

In 2006, the traditional craft of Nanjing silk flowers was listed as a provincial intangible cultural heritage. The main materials used in the craft include colored silk threads and brass wire.


通过金川河、珍珠河、秦淮河与长江相连，担负着城市防洪排涝、生态景观、市民休闲、观光旅游等多重功能。

Connected to the Yangtze River via Jinchuan River, Zhuque River, and Qinhuai River, it serves multiple functions such as urban flood control, ecological landscape, citizen recreation, and sightseeing tourism.


它的历史可以追溯到公元前五世纪左右。南京曾多次成为中国古代的重要都城，特别是在六朝时期，即东吴、东晋、南朝宋、南朝齐、南朝梁、南朝陈。

Its history can be traced back to around the 5th century BC. Nanjing has been an important ancient capital of China on multiple occasions, especially during the Six Dynasties period, which includes the Eastern Wu, Eastern Jin, and the Southern dynasties of Song, Qi, Liang, and Chen.


周围有紫金山、玄武湖等山水环抱，自然环境优美，南京不仅是历史的见证者，也是现代化发展的典范。

Surrounded by mountains and lakes such as Zijin Mountain and Xuanwu Lake, it boasts a beautiful natural environment. Nanjing is not only a witness to history but also a model of modern development.


是中国创建最早的博物馆，现为首批国家一级博物馆、全国重点文物保护单位等，馆藏丰富多样，包括但不限于瓷器、书画、玉器、青铜器、金银器、雕塑等。

It is the earliest established museum in China and is now among the first batch of national first-class museums and key national cultural relic protection units. Its collection is rich and diverse, including but not limited to ceramics, calligraphy and paintings, jade, bronze, gold and silver wares, and sculptures.


湖面积达三点七八平方千米，玄武湖的水源主要依靠紫金山北麓的雨水供给。

The lake covers an area of 3.78 square kilometers, and its water supply mainly relies on rainfall from the northern slope of Zijin Mountain.


外环境打造舒适宜人的庭院设计。

成功案例解析 新建类民宿 策略 选材 与自然融合度高的材料 合理的室内与室外灰空间处理 核心 要素

The external environment features a comfortable and pleasant courtyard design.


第四个是与周边产业深度融合，未来的民宿将更加注重与周边产业的深度融合。通过与农业、文化、旅游等产业的联动发展，形成资源共享。

特色民宿旅游发展趋势 个性化与主题化趋势显著 智能化与科技化水平不断提升 地域文化自然风光历史人文 智能门锁智能语音助手智能家居系统 与周边产业深度融合 绿色环保理念深入人心 农场合作农事体验

The fourth trend is deep integration with surrounding industries. Future homestays will place greater emphasis on deep integration with surrounding industries. Through synergistic development with agriculture, culture, and tourism, resource sharing will be achieved.


占全国财富的百分之三十二。中国中产阶级人数已经增至了全球首位，达到了一点二五亿。

我国民宿态势 主流市场特征 现状特征 建筑体量小 体验慢生活的人群 行业力度弱 青年家庭人群 营业份额小

It accounts for 32% of the national wealth. The number of China's middle class has increased to the top globally, reaching 125 million.


我们先来看一下如今的民宿需求啊。

特色民宿旅游现状 民宿行业发展报告 企查查 近十年民宿相关企业注册量增速 单位万家 民宿需求火爆 民宿行业规模 预订市场处于爆发式增长时期

Let's first take a look at the current demand for homestays.


未来的民宿将更加注重智能化服务的提供，比方说智能门锁呀、智能语音助手、智能家居系统等等。

Future homestays will place greater emphasis on providing intelligent services, such as smart locks, smart voice assistants, and smart home systems.


超过酒店行业整体增长率的三个百分点。

特色民宿旅游现状 从需求端看 从投资端看 逆城市化现象 民宿行业局势大好 乡野生活方式 全国空心村面积大自然村锐减 一种对乡村文化的深度体验

Three percentage points higher than the overall growth rate of the hotel industry.


第三个核心的要素呢，是建筑设计，建筑设计需要情怀，更需要逻辑思维。

成功案例解析 策略 集群式民宿设计核心要素 选址 起名 建筑设计 初见客栈

The third core element is architectural design, which requires passion as well as logical thinking.


我国民宿行业仍然具有巨大的市场潜力和发展空间。

China's homestay industry still has significant market potential and room for development.


在这里呢，从概念上，我们提出了广义民宿的概念，泛民宿。

特色民宿旅游发展趋势 广义民宿的概念一泛民宿 经营规模小服务个性化人群 精彩的建筑设计极致的服务理念 理性的投资回报关注持久性 以住宿体验为核心发展为多功能复合

Here, we propose the concept of broad homestays, or pan-homestays, in terms of concept.


二零一五年中国的中产阶级财富值已经达到了七点三亿，七点三万亿美元。

In 2015, the wealth of China's middle class reached 730 million, 73 billion U.S. dollars.


嗯外部资源要善加利用，像微信那，QQ啊，微博自媒体专业的网络平台、旅游协会、政府政策等等，善用资源进行传播和营销。

成功案例解析 区域选择很关键 民宿特色是根本 旅游景区或旅游目的 个性化的民宿设计 有强大客源基础 可体验的独特文化 可进入性高

External resources should be utilized effectively, such as WeChat, QQ, Weibo, professional online platforms, tourism associations, government policies, and so on, to make good use of resources for promotion and marketing.


下面我们来看一下，看一，再看一个这个案例哈。

改造类民宿婺源民宿 挖掘 保护与开发 传统文化特质 并重 推动 持续规范发展 中国最美的乡村

Let's take a look at the following case.


走进这个芦茨土屋，你会马上就感受到是在进行一场与艺术的对话，设计感十足的客房设计成为芦茨土屋核心的特色。

新建类民宿芦茨土屋 尊重环境 静心设计 星级配套 原木房子 自主设计 星级酒店标准配置 古老的杨树

Entering Lu Ci Tu Wu, you will immediately feel as if you are engaging in a dialogue with art; the design-conscious guest room design has become the core feature of Lu Ci Tu Wu.


预计未来五到十年，乡村旅游接待人次可达二十亿人次，农民直接接待可达十亿人次。

It is estimated that in the next five to ten years, the number of tourists received in rural tourism can reach 2 billion, with direct reception by farmers reaching 1 billion.


第一个就是个性化与主题化趋势显著。未来的民宿将更加注重个性化和主题化打造。千篇一律的民宿已经没有办法满足市场的多样化需求。

The first is a significant trend toward personalization and theming. Future homestays will place greater emphasis on personalized and themed development. Uniform homestays can no longer meet the market's diverse needs.


尊敬的来宾、各位旅游爱好者、民宿业的朋友们，大家好。

特色民宿旅游文化的 建设开发分析 时间

Respected guests, fellow tourism enthusiasts, and friends in the homestay industry, hello.


才能够在激烈的市场当中脱颖而出。

Only then can one stand out in a competitive market.


第四个呢，二零一六年莫干山民宿呢，入选为全国第一批特色小镇，全国美丽宜居小镇。

集群式民宿莫干山民宿群 地理坐标 获得荣誉 全国第一批特色小镇 浙江德清县 全国美丽宜居小镇 距离杭州市公里 开发主体

The fourth is that in 2016, Moganshan homestays were selected as the first batch of national characteristic towns and beautiful, livable towns.


必须依赖于旅游景区或者是旅游目的地发展，选择具有强大的客流量的区域，嗯更具有存活率和盈利性。

It must rely on the development of tourist attractions or tourist destinations, choosing areas with strong visitor traffic, which is more likely to ensure survival and profitability.


这不仅是对历史的尊重，也是对地方特色的一种展现。

成功案例解析 改造类民宿策略 保留建筑原有记忆 石块和绿植做景观围墙 就地取材修 木材和茅草建造

This is not only a respect for history but also a showcase of local characteristics.


年龄都是在十八到三十五岁之间的青年、家庭人群用户占中国订购民宿的近百分之九十，家庭客群是居多的。

The age group of users who book homestays in China is mostly between 18 and 35, with young and family groups accounting for nearly 90 percent, and families being the majority.


随着旅游业的蓬勃发展，民宿作为旅游住宿的一种新兴形态，正以其独特的魅力迅速占领市场份额。

With the vigorous development of tourism, homestays, as an emerging form of tourist accommodation, are rapidly capturing market share with their unique charm.


独特载体，走出婺源高铁站，就可以乘坐民宿派来的免费专车直达厚塘庄园。

A unique carrier: upon exiting the Wuyuan high-speed railway station, one can take a free shuttle bus provided by the homestay directly to the Houtuang Estate.


对镇区街道进行民国风格改造，建造了小型博物馆、VR体验馆、复古钟楼等建筑，举办音乐节、国际自行车赛事。

The town's streets were renovated in a Republic of China style, with small museums, VR experience centers, and a retro clock tower built, along with music festivals and international cycling events held.


民宿的这个规模呢，目前我们是，我国是依托于乡村景观、自然风景以及特殊的文化资源，以景区为核心向周边辐射，形成了独特的休闲旅游度假形态。

Currently, the scale of homestays in our country relies on rural landscapes, natural scenery, and special cultural resources, radiating outward from scenic areas to form a unique leisure and vacation tourism model.


我们来分析一个自成风景的新建类民宿，呃芦茨土屋。

Let's analyze a newly built homestay that creates its own scenery, Er Lu Ci Tu Wu.


民宿与传统酒店相比，在选址、规模、建筑风格、客房等方面均存在较大的差别，最终都是为了更好的提炼出历史、人文中的建筑语言。

成功案例解析 策略 集群式民宿设计核心要素 选址 起名 建筑设计 初见客栈

Compared to traditional hotels, homestays differ significantly in location, scale, architectural style, and guest rooms, all aimed at better extracting the architectural language from history and culture.


修建莫干山国家登山健步，健身步道，打造环莫干山游，串联莫干山周边旅游资源。

集群式民宿莫千山民宿群 地理坐标 获得荣誉 全国第一批特色小镇 浙江德清县 全国美丽宜居小镇 距离杭州市公里 开发主体

Construct the Moganshan National Mountain Hiking Trail and fitness path, creating a circular Moganshan tour to connect the surrounding tourism resources of Moganshan.


这些地区旅游业比较发达，吸引大量的民宿集中分布。

These regions have a well-developed tourism industry, attracting a large concentration of homestays.


新建类民宿策略要注重体现当地的文化，多选用当地的建筑材料来丰富建筑造型，此外，还要注意以下几个关注点。

The strategy for newly built homestays should emphasize the local culture, using local building materials to enrich architectural forms, and also pay attention to the following key points.


嗯第三个是修缮与更新，对破旧的窗户和门，进行必要的修缮，保持其原有的风格和功能，同时确保其结构的稳固和安全。

The third point is renovation and renewal; necessary repairs should be made to old windows and doors to maintain their original style and function while ensuring structural stability and safety.


从产品功能上，以住宿体验为核心，功能复合才是更好的发展思路。

In terms of product function, developing multifunctional integration with accommodation experience as the core is a better development approach.


在土地政策上，对民宿项目通过点状供地。

In terms of land policy, homestay projects are provided land through point-based land allocation.


我国民宿行业，看似是黄金时代，其实更需要大家理性的思考。

China's homestay industry may appear to be in a golden age, but in fact, it requires more rational thinking from everyone.


当前呢，特色旅，民宿旅游文化建设在一些地区已经取得了显著的成效，同时也面临着诸多的挑战。

特色民宿旅游现状 目录 特色民宿旅游态势 特色民宿旅游建设策略 成功案例解析 特色民宿旅游发展趋势与展望

Currently, the cultural construction of characteristic homestay tourism has achieved remarkable results in some areas, while also facing many challenges.


比方说和朋友家人度假，看电影、自驾游等。

For example, taking vacations with friends or family, watching movies, and going on road trips.


成本控制上呢，应该充分的遵循并利用天然的生态资源，比方说地形啊、水系啊、植被啊，可以有效的节约成本。

成功案例解析 新建类民宿 策略 系统要素 规模合理 成本控制 合理布局 景观氛围

In terms of cost control, natural ecological resources such as terrain, water systems, and vegetation should be fully utilized to effectively reduce costs.


贵州的民宿呢，主要集中在黄果树瀑布、梵净山、万峰林、百里杜鹃等省内著名，著名的景点和传统的少数民化民族旅游村寨附近。

Rural homestays in Guizhou are mainly concentrated near famous provincial attractions such as Huangguoshu Waterfall, Fanjing Mountain, Wanfenglin, and Bai Li Dujuan, as well as traditional ethnic minority tourism villages and settlements.


第三个是民宿文化表达与细节设计相耦合，民宿设计、客房的设计呀、景观打造、配套服务等细节，是客人感受人文主义情怀和地域文化的重点。

特色民宿旅游建设策略 民宿文化表达与细节设计 民宿选址与客源地能级 民宿投资量与运营收益 民宿建筑风格与场地资源

The third point is the integration of cultural expression and detailed design in homestays. The design of the homestays, guest rooms, landscape creation, and supporting services are key to guests' experience of humanistic sentiments and local culture.


发展民宿产业具有资源的优势，近年来，婺源县对闲置老旧房屋进行改造。

Developing the homestay industry has resource advantages. In recent years, Wuyuan County has renovated idle and old buildings.


我们接下来看一下这个成功的案例解析啊，我们会从三个维度挑选特色、成功的民宿案例进行分析。

Let's now look at the analysis of successful cases. We will select and analyze distinctive and successful homestay cases from three dimensions.


Improve efficiency and ensure healthy operations.


首先呢，区域的选择是很关键的民宿当前没，没嗯无力形成完全独立的旅游吸引。。

First, the selection of the region is crucial. Currently, homestays have not yet formed an independent tourism attraction.


九十年代呢，台湾农业加入世贸组织和休闲观念的这个流行，农民给游客吃住游玩的新消费品民宿开始流行起来了。

特色民宿旅游发展历程 目前 社的形式兴起 美国民宿以家居式青年旅 湾英国等地开始成立各 方向发展 宿业也向着专业化丶高端 游全球化的发展态势下

In the 1990s, with Taiwan's agriculture joining the WTO and the popularity of leisure concepts, homestays offering food, accommodation, and recreational experiences as new consumer products began to gain popularity among farmers.


在农业产业方面呢，利用良好的生态环境推动生态农业的发展，构建有机循环农业生产系统，挑选高品质有机农产品售卖和二次加工，实现在地营销。

In terms of the agricultural industry, utilize the good ecological environment to promote the development of ecological agriculture, build an organic circular agricultural production system, select high-quality organic agricultural products for sale and secondary processing, and achieve on-site marketing.


莫干山依托于长三角大城市群优势，以民宿产业为先导带动乡村旅游和乡村产业新发展的运作模式。

Moganshan relies on the advantage of the Yangtze River Delta metropolitan area, using the homestay industry as a pioneer to drive the new development of rural tourism and rural industries.


然后将详细的破解这些成功案例的成功要素和特征。

We will then thoroughly analyze the successful elements and characteristics of these successful cases.


接下来，我们会详细的来分析一下三类民宿成功的策略。

Next, we will in detail analyze the strategies for the success of these three types of homestays.


利用大数据来挖掘技术，呃来加强线上的这个互动，关注用户的需求，激发消费。

Use big data and mining technologies to enhance online interaction, pay attention to user needs, and stimulate consumption.


第四个是民宿投资量与运营收益相耦合，投资初期的有效配置资金，依据客源分析合理控制建筑体量、客房量，做好回报周期的预判。

The fourth point is the integration of homestay investment and operational returns. Effectively allocate funds in the initial investment phase, reasonably control the scale of construction and the number of guest rooms based on source market analysis, and make accurate predictions about the return period.


民宿呢，然后不仅限于旅游景区的周边，还依托于旅游景点，以景区为核心向周边辐射。

Homestays are not limited to the periphery of tourist attractions but also rely on tourist sites, radiating outward from the core of the scenic area.


文化融合，在保留原有的文化记忆的同时，也可以适当的融入现代元素。

Cultural integration: while preserving the original cultural memories, modern elements can also be appropriately incorporated.


那我们来总结一下这三个成功案例的特点。

Let's summarize the characteristics of these three successful cases.


文创和跨界为特征的新造乡运动，革新了乡村旅游的开发逻辑，地域文化得以传承，乡村活力得以延续。

The new rural revitalization movement, characterized by cultural creativity and cross-industry integration, has revolutionized the development logic of rural tourism, enabling the inheritance of local culture and the continuation of rural vitality.


如今呢，中产阶级的这个消费升级，构建了整个消费行业增长的核心驱动力。

Now, the middle class's consumption upgrade has become the core driving force for the growth of the entire consumer industry.


像传达资源和环境的，过云山居、岛居白沙、五号山谷。传达气场和场景的，大乐之野、隐居、乡宿、花间堂。

成功案例解析 策略 集群式民宿设计核心要素 选址 起名 建筑设计 初见客栈

For example, places like Guoyun Mountain Stay, Island Stay Baisha, and No.5 Valley convey resources and environment; while Dale Zhiye, Yinju, Xiangsu, and Huajiantang convey atmosphere and scenes.


我国的这个民宿态势近年来发展迅速，受益于旅游消费升级和政策的支持，尽管面临激烈的市场竞争和经营挑战。

持色民宿旅游发展历程 目前 社的形式兴起 美国民宿以家居式青年旅 大协会及相关部门引导民房 湾丶英国等地开始成立各 方向发展 宿业也向着专业化高端

In recent years, the homestay industry in China has developed rapidly, benefiting from the upgrading of tourism consumption and policy support, despite facing fierce market competition and operational challenges.


民宿的这个名字也是营销的一部分，嗯比方说，一个好听的名字，然后能够传达出一些信息来哈。

成功案例解析 策略 集群式民宿设计核心要素 选址 起名 建筑设计 初见客栈

The name of a homestay is also part of marketing; for example, a good-sounding name can convey certain information.


民宿经济已经成为当地重要的经济支柱，莫干山导入多元化主题民宿产业，形成了全国民宿产业的高地。

The homestay economy has become an important pillar of the local economy. Moganshan has introduced a diversified themed homestay industry, forming a national hub for the homestay sector.


第四个呢，是保护与传承，在发展民宿的同时，注重对当地文化的保护和传承，避免过度商业化。

特色民宿旅游建设策略 加强政策支持 提升服务质量 保护与传承 文化挖掘与创新 社区参与 五个策略

The fourth point is protection and inheritance; while developing homestays, it is important to focus on the protection and inheritance of local culture, avoiding excessive commercialization.


制定和出台了各种配套的政策。

Various supporting policies have been formulated and issued.


通过提升服务、管理、配套设施，增强品牌的影响力。加强从业人员培训，学习先进管理理念和推广技巧。

By improving service, management, and supporting facilities, the brand's influence is enhanced. Strengthen training for staff and learn advanced management concepts and promotion techniques.


The first global Discovery Adventures Moganshan Park has been introduced and put into operation, promoting the vigorous development of sports activities.


这里分享一些关于嗯民宿旅游建设的策略，希望能够引起在座的各位的思考和共鸣。

Here, I would like to share some strategies regarding homestay tourism development, hoping to provoke your thoughts and resonate with you.


据不完全统计，中国嗯每年旅游的人次达到了三十六亿人次，其中超过了十八亿人次是在乡村、古街。

According to incomplete statistics, China's annual number of tourists has reached 3.6 billion, of which more than 1.8 billion visits take place in rural areas and ancient streets.


传统的民宿定义已经没有办法涵盖出兴盛的各人民宿，泛民宿的特征表现为根植于乡村文化形态，为旅游者驻留而设计的文化主题鲜明、功能复合。

The traditional definition of homestays can no longer cover the thriving variety of homestays today. The characteristics of broad homestays are rooted in rural cultural forms, designed for tourists' stays, with distinct cultural themes and multifunctional features.


第三个是推动持续化规范发展，婺源民宿发展迅速的这个背后离不开当地的政府全方位的精准服务。

The third point is to promote continuous and standardized development. Behind the rapid development of homestays in Wuyuan is the comprehensive and precise service provided by the local government.


要深入的挖掘当地的历史文化资源，结合现代的旅游需求，创新文化表现形式。

It is necessary to deeply explore the local historical and cultural resources and combine them with modern tourism demands to innovate cultural expressions.


保留历史的元素，在改造过程当中，应该尽可能的保留原有的建筑结构和装饰元素。

Historical elements should be preserved; during the renovation process, the original architectural structure and decorative elements should be retained as much as possible.


那从需求端来看，出现了逆城市化现象。城市人群回归，追寻一种乡野的生活方式。

From the demand side, we are seeing a de-urbanization phenomenon, where urban dwellers are returning to rural areas in pursuit of a countryside lifestyle.


目前，德清莫干山民宿已经达到了好几百家，全年营业收入达到了几个亿。

Currently, there are already hundreds of homestays in Deqing's Moganshan, with annual revenue reaching hundreds of millions of yuan.


将徽墨、茶艺、民俗等文化融入到民宿，让婺源传统建筑文化在开发利用当中得到保护和传承。

By integrating cultural elements such as Huimo ink, tea art, and local customs into homestays, the traditional architectural culture of Wuyuan is being preserved and passed down through development and utilization.


接下来我们看一下民宿旅游发展的这个历程啊。

Next, let's take a look at the development process of homestay tourism.


首旅酒店旗下的首旅寒舍，计划在全国各地筹建近六到十个项目，众安集团旗下的香港，香港主板块上市企业在中国新城市转战民宿市场。

Shouli Hanshe, a brand under Shouli Hotel, plans to develop nearly six to ten projects nationwide, while the Hong Kong-listed Zhong'an Group is shifting its focus to the homestay market.


近年来呢，乡村旅游越来越火热，依托乡村闲置居民进行改造，呃成民宿的这个产业发展是很快的。

In recent years, rural tourism has become increasingly popular. The industry of transforming idle rural housing into homestays has developed rapidly.


截止去年，我国民宿超过了二十六万家，民宿行业从业人员达到了百万人，市场规模达到了一百一十二亿，亿元。

As of last year, the number of homestays in China exceeded 260,000, with the industry employing over one million people and the market size reaching 11.2 billion yuan.


其实呢，非标住宿也应该有自己的标准化，同时呢，也应该有几个，几个方面的要素相耦合。

In fact, non-standardized accommodations should also have their own standards, and several key elements should be integrated.


这座繁盛于明清时期的后塘书院，经过十年修缮改造，延续了传统徽文化的古朴隽秀，二零二一年成为全国首批甲级旅游民宿。

This Houtang Academy, which was prosperous during the Ming and Qing dynasties, has been renovated and restored over the past ten years, preserving the traditional Hui cultural charm. In 2021, it became one of the first-class homestays in the country.


嗯中产阶级呢，在一线城市开始向内陆的三四线城市蔓延。

The middle class in first-tier cities is beginning to spread to second- and third-tier cities inland.


针对这些问题，我们提出了特色民宿旅游建设的五个策略，第一个是文化挖掘与创新。

To address these issues, we have proposed five strategies for the development of distinctive homestay tourism. The first is cultural exploration and innovation.


古城古镇因为它所拥有的文化底蕴和文艺气息，成为了民宿选址的热门地区。

Ancient towns and cities, due to their cultural heritage and artistic atmosphere, have become popular locations for homestay development.


民宿主要分布在一些旅游发达的地区和具有丰富文化底蕴的古城古镇。比方说，北京、浙江、福建。

Homestays are mainly distributed in tourism-developed areas and ancient towns and cities with rich cultural heritage, such as Beijing, Zhejiang, and Fujian.


然而，就不少地区还存在着盲目跟风、发展失序的一些问题啊。

However, in many regions, there are still problems such as blind imitation and disordered development.


嗯下一个呢是景观的设计，利用天然石块和绿色植物构建景观围墙，既保护了民宿的隐私，又增添了自，自然美感。

The next point is landscape design. Using natural stones and green plants to build landscape walls not only protects the privacy of the homestay but also adds a natural aesthetic.


旅游产业呢，挖掘莫干山和周边的旅游资源，按照康体健身和民国体验发展主题构建全域旅游产业，打造户外生态运动基地。

The tourism industry is tapping into the resources of Moganshan and its surrounding areas, developing a comprehensive tourism industry centered on health and fitness and the Republic of China experience, and building an outdoor ecological sports base.


The uniqueness of homestays is fundamental.


从省份上来看，浙江省拥有最多的民宿相关企业，比方说，呃其次是广东省和湖北省。

In terms of provinces, Zhejiang Province has the most homestay-related enterprises. For example, secondly, Guangdong Province and Hubei Province.


地方政府注重培养优秀的旅游民宿业主和管家，打造民宿区域公共品牌。

Local governments focus on cultivating excellent tourism homestay owners and managers to build regional public brands for homestays.


第二个是行业力度弱，行业协会数量少，行业监管力度弱，行业体系不健全。

The second issue is the weak industry strength, with few industry associations, weak industry regulation, and an incomplete industry system.


芦茨土屋的每一个构造，房屋的每一处设计都是主人自己设计的，里面摆设的饰品都是主人从世界各地淘来的，日本的烛台、泰国的化妆镜、印尼的灯罩等。

Every structure of Luzi Tuhu and every design of the house is self-designed by the owner. The decorations inside are collected by the owner from all over the world, such as candlesticks from Japan, mirrors from Thailand, and lampshades from Indonesia.


在未来的旅游市场当中，民宿会呈现一个什么样的发展趋势呢，我们来探讨一下。

特色民宿旅游发展趋势 个性化与主题化趋势显著 智能化与科技化水平不断提升 地域文化自然风光历史人文 智能门锁智能语音助手智能家居系统 与周边产业深度融合 绿色环保理念深入人心 农场合作农事体验

In the future tourism market, what kind of development trend will homestays present? Let's discuss.


各路资本的注入，社会的财富和一部分资源正在从都市向乡村转移。

The injection of various capitals means that social wealth and part of the resources are shifting from cities to rural areas.


为游客创造体验传统文化的独特。

Create a unique experience of traditional culture for tourists.


另外呢，我们还要关注新的消费群体中产阶级。

我国民宿态势 主流市场特征 现状特征 建筑体量小 体验慢生活的人群 行业力度弱 青年家庭人群 营业份额小

In addition, we should also pay attention to the new consumer group, the middle class.


第三个是营业份额小，二零一四年第二季度，在线酒店预订市场规模达十六点七亿元。

The third is the small business share. In the second quarter of 2014, the online hotel booking market size reached 1.67 billion yuan.


我们先来看一下莫干山民宿群，第一个是地理坐标。

Let's first look at the Moganshan homestay cluster. The first is the geographical coordinates.


所有客房呢都是按照星级标准嗯来建设的昂，柔软的被褥、二十四小时的热水和独立的卫生间，让习惯享受的都市人完全都没有必要担心。

All guest rooms are built according to star standards, with soft bedding, 24-hour hot water, and private bathrooms, so urban dwellers who are used to comfort need not worry at all.


第五个呢是灰空间的设计，比方说木材和茅草建筑的凉亭，为客人提供一个休闲放松的场所，同时也是民宿乡居主题的一种体现。

The fifth is the gray space design, for example, pavilions made of wood and thatch, providing a place for guests to relax and also reflecting the rural theme of the homestay.


宏村拾间房，主楼高三层，客房总数是八间，西山岛飞鱼民宿只有五间客房。

Hongcun Shijianfang has a main building three stories high with a total of eight guest rooms, while Feiyu Homestay on Xishan Island has only five guest rooms.


在创，模式创新、发展模式上，特色民宿成为民宿经营的新潮流。

In terms of innovation in business models and development models, distinctive homestays have become a new trend in homestay operations.


产业规模也呈现多样化，德清县出台民宿等级划分标准，在民宿管理上，实施政府与民间机构共同管理。

The industry scale is also diverse. Deqing County has introduced a homestay grading standard, and in homestay management, it implements joint management by the government and civilian organizations.


我国民宿正在以百分之十到百分之二十的速度增长，风头正劲。但是住过民宿的人，又常常有这样的感觉有点贵，舒适度不够。

我国民宿态势 民宿的发展瓶颈 民宿经营同质化 投资成本与回报率低 从业人员素质参差不齐 区域规划体系不完善 基础设施配套不齐全

Our homestays are growing at a rate of 10 to 20 percent, gaining strong momentum. However, people who have stayed in homestays often feel that they are a bit expensive and lack sufficient comfort.


目前呢，我国民宿主流市场的特征是，体验慢生活的人群关注放松释压、慢节奏、休闲娱乐、有品质的居住环境，关注性价比。

Currently, the mainstream market of homestays in our country is characterized by people seeking a slow lifestyle, who focus on relaxation, stress relief, a slow pace, leisure and entertainment, and a high-quality living environment, with attention to cost-effectiveness.


第四个是小众市场，也就是说一千个民宿有一千个民宿的特色，一千个人有一千个人的选择。

The fourth is a niche market, meaning that a thousand homestays have a thousand unique features, and a thousand people have a thousand different choices.


提高服务意识和专业技能，才能够确保游客能够享受到高标准的服务体验。

Improving service awareness and professional skills is essential to ensure that tourists can enjoy a high-standard service experience.


民宿呢，作为旅游文化的重要组成部分，不仅为游客提供了一种别具一格的体，住宿体验，更是地方文化传承与创新的重要载体。

特色民宿旅游文化的 建设开发分析 时间

As an important part of tourism culture, homestays not only provide tourists with a distinctive accommodation experience, but also serve as an important carrier for the inheritance and innovation of local culture.


嗯选材就是，嗯选用与自然融合度高的材料，凸显生态性和文化性。

成功案例解析 新建类民宿 策略 选材 与自然融合度高的材料 合理的室内与室外灰空间处理 核心 要素

Material selection means choosing materials that integrate well with nature, highlighting ecological and cultural characteristics.


呃就是，被誉为中国最美乡村，中国民宿之乡的江西婺源。

For example, Wuyuan in Jiangxi, which is known as the most beautiful village in China and the hometown of homestays in China.


从业人员素质参差不齐，区域规划体系不完善，基础设施配套不齐全等等。

The quality of staff varies, the regional planning system is not yet complete, and the supporting infrastructure is not fully equipped, among other issues.


空置率达到了百分之六十到百分之七十，入住率维持在百分之五十到百分之七十才能够保证盈利。

The vacancy rate has reached 60 to 70 percent, and the occupancy rate needs to be maintained at 50 to 70 percent to ensure profitability.


品牌、连锁运营模式助推民宿品质高端化发展，十年间，非标准化住宿市场投资年增长百分之十三点一。

特色民宿旅游现状 从需求端看 从投资端看 逆城市化现象 民宿行业局势大好 乡野生活方式 全国空心村面积大自然村锐减 一种对乡村文化的深度体验

Branding and chain operation models are promoting the upscale development of homestays. Over the past ten years, the annual growth rate of investment in the non-standardized accommodation market has been 13.1 percent.


它位于莫干山，它位于浙江省湖州市德清县境内，距离杭州市七十公里，自驾一个小时车程。

It is located in Moganshan, within Deqing County, Huzhou City, Zhejiang Province, 70 kilometers from Hangzhou, with a one-hour drive by car.


下面呢，将从民宿的旅游现状、特色民宿态势、特色民宿旅游建设策略、成功案例解析、特色民宿旅游发展趋势与展望五个方面来与大家探讨特色民宿旅游建设。

Next, I will discuss the development of distinctive homestay tourism from five aspects: the current status of homestay tourism, the trend of distinctive homestays, strategies for building distinctive homestay tourism, analysis of successful cases, and the development trends and outlook for distinctive homestay tourism.


这里的民宿体现了尊重环境的这一理念。

The homestays here reflect the concept of respecting the environment.


今天，我非常荣幸能够在这里和大家分享关于特色民宿旅游文化建设开发的一些思考和见解。

特色民宿旅游文化的 建设开发分析 时间

Today, I am very honored to be here to share some thoughts and insights on the cultural construction and development of distinctive homestay tourism.


乡村空心现象为民宿发展提供的建筑载体和活动空间。

The phenomenon of rural depopulation provides the architectural carriers and activity spaces for the development of homestays.


嗯第一个是民宿选址与客源地能级相耦合，在民宿选址的时候，应该充分考虑到客源基础，客源市场的消费力是持续经营的基础。

The first is the coupling of homestay location with the level of the source market. When choosing a location for a homestay, the guest source base should be fully considered, as the purchasing power of the source market is the foundation for sustainable operations.


文创产业呢，挖掘莫干山人文历史底蕴，引导文化创意产业发展，引入艺文展览馆、设计工作室、主题餐饮酒店等文创业态。

The cultural and creative industry taps into the cultural and historical heritage of Moganshan, guiding the development of cultural and creative industries, and introducing cultural and artistic exhibition halls, design studios, themed restaurants and hotels, and other cultural and creative formats.


第一个成功的案例是集群式民宿，莫干山民宿群。

The first successful case is the cluster-style homestays, the Moganshan homestay cluster.


去过婺源的游客哈都有这样的一个感觉，说啊婺源的老房子呢很有历史感，古建筑保存得很好，原汁原味，服务也很贴心。

Tourists who have visited Wuyuan often have this feeling: the old houses in Wuyuan have a strong sense of history, the ancient architecture is well-preserved, the original charm remains intact, and the service is also very thoughtful.


呃集群式民宿的策略，主要注重以下三个方面的设计核心要素哈，第一个核心要素是选址。

成功案例解析 策略 集群式民宿设计核心要素 选址 起名 建筑设计 初见客栈

The strategy for cluster-style homestays mainly focuses on the following three core design elements: the first core element is site selection.


对我们作民宿投资会有一个理性的思考。

成功案例解析 区域选择很关键 民宿特色是根本 旅游景区或旅游目的 个性化的民宿设计 有强大客源基础 可体验的独特文化 可进入性高

It encourages a rational approach to homestay investment.


此外呢，多一些设，创新设计也是民宿的加分项。比方说，多种特色住宿体验。为了营造不同的体验，房间在设计上颇具心思，多种拓展活动作为补充。

In addition, more innovative design is also an added value for homestays. For example, offering a variety of distinctive accommodation experiences. To create different experiences, the room designs are carefully thought out, with a range of extended activities as supplements.


空间呢，合理的室内和室外灰空间处理。

The space involves reasonable treatment of indoor and outdoor gray spaces.


第三个开发理念，是以民宿为基础产业，构建多层次的产业体系。通过政，政策扶持、外资引进、人才利用，打造莫干山特色小镇。

The third development concept is to take homestays as the foundational industry and build a multi-level industrial system. Through policy support, foreign investment, and talent utilization, the Moganshan Special Town is being developed.


比方说，四川的民宿主要分布在成都、乐山、绵阳等地，其中成都的民宿数量超过了一半。

特色民宿旅游现状 民宿行业发展报告 企查查 近十年民宿相关企业注册量增速 单位万家 民宿需求火爆 民宿行业规模 预订市场处于爆发式增长时期

For example, homestays in Sichuan are mainly distributed in Chengdu, Leshan, and Mianyang, with Chengdu accounting for more than half of the homestays.


两千年，法国、台湾修订法规，对民宿的设立标准进行规范。

持色民宿旅游发展历程 目前 社的形式兴起 美国民宿以家居式青年旅 化方向发展 湾丶英国等地开始成立各 宿业也向着专业化丶高端 游全球化的发展态势下

In the year 2000, France and Taiwan revised their regulations to standardize the establishment criteria for homestays.


第二个是民宿建筑风格与场地资源相耦合，民宿建筑是嗯住宿体验的核心，从选材到设计应该是与自然景观、当地的文化相融合。

The second is the coupling of homestay architectural style with site resources. The homestay building is the core of the accommodation experience, and from material selection to design, it should integrate with the natural landscape and local culture.


最后呢，我相信，通过我们共同的努力，特色民宿旅游文化建设一定能够迎来更加繁荣的明天，谢谢大家。

Finally, I believe that through our joint efforts, the cultural construction of distinctive homestay tourism will surely welcome an even more prosperous future. Thank you all.


台湾地区旅游景区的住宿设施不足，当地居民就把闲置的房屋拿出来给游客居住。

持色民宿旅游发展历程 目前 社的形式兴起 美国民宿以家居式青年旅 化方向发展 央协会及相关部门引导民宿 湾丶英国等地开始成立各 宿业也向着专业化丶高端

In the scenic areas of Taiwan, the lack of accommodation facilities led local residents to offer their vacant houses for tourists to stay in.


第四个呢是入口设计，就是加建木质的入口雨棚，不仅为客人提供遮风挡雨的便利，也是民宿风格的一种展示。

成功案例解析 改造类民宿策略 保留建筑原有记忆 石块和绿植做景观围墙 就地取材修 木材和茅草建造

The fourth is the entrance design, which involves adding a wooden entrance canopy. It not only provides convenience for guests to shelter from wind and rain but also serves as a display of the homestay's style.


提升莫干山品牌知名度，打造国际休闲旅游品牌。

集群式民宿莫干山民宿群 地理坐标 获得荣誉 全国第一批特色小镇 浙江德清县 全国美丽宜居小镇 距离杭州市公里 开发主体

Enhance the brand awareness of Moganshan and build an international leisure tourism brand.


第二个是保护与开发并重，婺源境内的古村、古建、古树遍布乡野，是全国最大的古村落群体之一。

改造类民宿婺源民宿 挖掘 保护与开发 传统文化特质 并重 推动 持续规范发展 中国最美的乡村

The second is to emphasize both protection and development. Ancient villages, buildings, and trees are scattered throughout the countryside in Wuyuan, making it one of the largest clusters of ancient villages in the country.


极致的服务理念，理性的投资回报，持久性关注。

特色民宿旅游发展趋势 广义民宿的概念一泛民宿 经营规模小服务个性化人群 精彩的建筑设计极致的服务理念 理性的投资回报关注持久性 以住宿体验为核心发展为多功能复合

Outstanding service concept, rational investment return, and sustained attention.


就是我们要考虑在什么样的一个地方，第二个核心的要素是起名字。

成功案例解析 策略 集群式民宿设计核心要素 选址 起名 建筑设计 初见客栈

That is, we need to consider where to locate, and the second core element is naming.


营造景观氛围，注意灵活运用景观小品，植物与软装饰的搭配运用，灯光具与情景相互动等。

成功案例解析 新建类民宿 策略 系统要素 规模合理 成本控制 合理布局 景观氛围

Create a landscape atmosphere, pay attention to the flexible use of landscape elements, the combination of plants and soft decorations, and the interactive use of lighting and scenarios.


第二个是智能化和科技化水平不断的提升随着科技的不断发展，智能化已经成为旅游业发展的重要趋势。

The second is the continuous improvement of intelligence and technological levels as technology continues to develop; intelligence has become an important trend in the development of tourism.


让民宿成为社区文化展示的一个窗口，增强社区的凝聚力和活力。

Let homestays become a window for showcasing community culture, enhancing the cohesion and vitality of the community.


从投资端来看呢，地方政府响应、顺应旅游产业变革的时代潮流，民宿行业标准纷纷落地，业态创新、有序竞争，局势大好。

From the investment perspective, local governments are responding to and adapting to the trend of transformation in the tourism industry, various homestay industry standards are being implemented, business model innovations are emerging, and the competition is orderly, indicating a promising situation.


外婆家跨界投资六千万元发展高端民宿。

Wai Po's family invested 60 million yuan in cross-industry development of high-end homestays.


比方说，文化同质化现象严重，缺乏创新和特色，民宿管理的水平参差不齐，服务质量有待提高，以及对当地文化保护和传承的忽视。

For example, there is a serious problem of cultural homogenization, lacking innovation and uniqueness, the management level of homestays varies greatly, service quality needs improvement, and there is a neglect of the protection and inheritance of local culture.


嗯就地体取材，就使用当地的材料进行修缮和加建，这样不仅能够减少成本，还能够增强民宿与当地环境的和谐。

Use local materials for renovation and expansion, which not only reduces costs but also enhances the harmony between the homestay and the local environment.


第五个是社区的参与，鼓励当地呃居民参与形成一个呃社，让社区成为。

The fifth is community participation, encouraging local residents to participate and form a community, making the community become.


民宿的兴起根本上就是自助游与休闲度假旅游发展的必然结果，本质上是一种个性化和深度游的体验方式。

The rise of homestays is fundamentally the inevitable result of the development of self-guided tours and leisure and vacation tourism; essentially, it is a form of personalized and in-depth travel experience.


第二个是开发的主体，是德清县莫干山镇，外来的诸多投资商和本地的居民。

The second is the developer, which is the Moganshan Town in Deqing County, involving many outside investors and local residents.


从城市分布来看，恩施、杭州、西安的民宿企业数量排名前三，均超过了五千家。

In terms of city distribution, Enshi, Hangzhou, and Xi'an rank top three in the number of homestay businesses, all exceeding 5,000.


第三个呢，就是加强政策的支持，各地政府应该出台相应的政策，鼓励和支持民宿旅游文化的发展，提供必要的资金和政策扶持。

The third is to strengthen policy support; governments at all levels should introduce corresponding policies to encourage and support the development of homestay tourism culture, providing necessary financial and policy support.


属于家庭式的招待，成为最早的民宿类型，一九七零年呢，美国民宿以家居式、青年旅社的形式兴起。

特色民宿旅游发展历程 目前 社的形式兴起 美国民宿以家居式青年旅 化方向发展 湾丶英国等地开始成立各 民宿业也向着专业化丶高端 游全球化的发展态势下

It belongs to family-style hospitality, becoming the earliest type of homestay; in 1970, American homestays emerged in the form of home-style and youth hostels.


泛文化，是一种生活体验，也是一场主客的交流，共有情怀的互动，特点是经营规模小，服务个性化人群，充分的展示地域文化，精彩的建筑设计。

Broad culture is a life experience, as well as an exchange between hosts and guests, a shared emotional interaction, characterized by small-scale operations, personalized service for individuals, fully showcasing local culture, and excellent architectural design.


在线客栈民宿预订的规模是一点三亿元。民宿平日价格在五百到八百元不等，价格上浮幅度在百分之二十到百分之五十之间。

The scale of online homestay and guesthouse bookings is 130 million yuan. The regular prices of homestays range from 500 to 800 yuan, with price increases between 20% and 50%.


嗯可能不会再去了，所以这些问题我们还是要思考一下啊，有没有更好的发展。

Well, maybe we won't go there again, so we still need to think about these issues—whether there is a better way for development.


总之呢，未来民宿市场将呈现更多，多元化、个性化的发展趋势。

In short, the future homestay market will show more diversified and personalized development trends.


个性化的民宿设计、可体验独特文化、优质的服务应是核心关注点。

Personalized homestay design, the ability to experience unique culture, and high-quality service should be the core focus.


通过这些策略，改造民宿不仅能够保留和传承当地的文化记忆，还能够为游客提供一个舒适、有特色的住宿体验，同时也促进了当地经济的发展。

Through these strategies, renovating homestays can not only preserve and pass on local cultural memories but also provide guests with a comfortable and distinctive accommodation experience, while also promoting local economic development.


嗯我们再来谈一下，特色民宿旅游发展趋势，了解发展大趋势，才能做好自已的小事业。

成功案例解析 创新设计 多种特色住宿体验 设计元素提炼 建筑设计整合

Let's talk again about the development trends of characteristic homestay tourism. Understanding the overall development trend is essential to doing well in your own small business.


新建类民宿的成功案例也是挺多的哈，大多数都根据选址进行建筑设计，主题丰富，建筑造型多样。

新建类民宿芦茨土屋 尊重环境 静心设计 星级配套 原木房子 自主设计 星级酒店标准配置 古老的杨树

There are also quite a few successful examples of newly built homestays. Most of them are designed based on their location, with rich themes and diverse architectural styles.


城市周边周末休闲已经成为增速最快细分板块之一。

Weekend leisure activities near cities have become one of the fastest-growing sub-sectors.


民宿最早起源于英国，上个世纪六十年代，英国西南部与中部人口比较稀缺的农家，为了增加收入开始为客人提供住宿和早，早餐。

特色民宿旅游发展历程 目前 社的形式兴起 美国民宿以家居式青年旅 口湾英国等地开始成立各 方向发展 宿业也向着专业化高端 游全球化的发展态势下

Homestays originated in the UK. In the 1960s, in sparsely populated rural areas in the southwest and central parts of the UK, farmers began offering accommodation and breakfast to guests in order to increase their income.


比方说，设计主题提炼，嗯有江南居民特点，等等哈。

成功案例解析 创新设计 多种特色住宿体验 设计元素提炼 建筑设计整合

For example, theme design extraction, such as characteristics of Jiangnan residential architecture, and so on.


核心呢就是要把握细节和环境设计，整合利用周边优势资源，与民宿产品定位相适应。

The core is to focus on details and environmental design, integrate and utilize surrounding advantageous resources, and align with the positioning of the homestay product.


通过民宿，游客可以更深入地了解和体验当地的文化，增强旅游的互动性和体验性。

特色民宿旅游文化的 建设开发分析 时间

Through homestays, tourists can gain a deeper understanding and experience of local culture, enhancing the interactivity and experiential nature of tourism.


嗯扎堆于景区周边，民宿经营同质化，初期的投资成本过高，回报率周期长，市场竞争加剧，投资回报率低。

Homestays tend to cluster around scenic areas, leading to homogenized operations. The initial investment cost is too high, the return period is long, market competition is intensifying, and the return on investment is low.


标准，非标准化的酒店预订市场正处于爆发式的增长时期。

The standardized and non-standardized hotel booking market is currently in a period of explosive growth.


特色民宿旅游发展趋势 个性化与主题化趋势显著 智能化与科技化水平不断提升 地域文化自然风光历史人文 智能门锁智能语音助手智能家居系统 与周边产业深度融合 绿色环保理念深入人心 农场合作农事体验

A mutually complementary industrial pattern.


出让投资者房屋落地的土地，减轻企业负担，降低土地浪费。

集群式民宿莫千山民宿群 地理坐标 获得荣誉 全国第一批特色小镇 浙江德清县 全国美丽宜居小镇 距离杭州市公里 开发主体

Land is provided for investors to build houses, reducing the burden on enterprises and lowering land waste.


第二个呢，是提升服务质量，必须加强民宿从业人员的培训。

特色民宿旅游建设策略 加强政策支持 提升服务质量 保护与传承 文化挖掘与创新 社区参与 五个策略

The second is to improve service quality, which requires strengthening training for staff in homestays.


打造青年电影人的创客基地，举办电影节，打造国际性电影大赛颁奖基地。

Create a creative base for young filmmakers, host film festivals, and establish an international film award ceremony venue.


人行道和路边景观小品的铺设，应该与周围的自然环境相协调。环保的理念呢，在改造的过程当中，应该考虑环保因素。

The paving of sidewalks and roadside landscape features should be in harmony with the surrounding natural environment. Environmental protection should also be considered during the renovation process.


江西婺源呢，这个产业呢成功做到了以下三个方面，第一个是挖掘传统文化特质，婺源在发展民宿旅游的过程当中，注重将村落风貌与历史文化有机结合。

Jiangxi Wuyuan has successfully achieved the following three aspects: first, excavating traditional cultural characteristics. In the process of developing homestay tourism, Wuyuan emphasizes the organic integration of village landscapes and historical culture.


兼具人文情怀与经营理念的特色住宿体验。

A distinctive accommodation experience that combines a humanistic touch with business management.


山地越野竞赛等节庆活动。

Mountain off-road racing and other festival events.


看一下我国的民宿现状啊，有几个方面，一个是建筑体量小。比方说，唐乡主题院落只有九间。

我国民宿态势 主流市场特征 现状特征 建筑体量小 体验慢生活的人群 行业力度弱 青年家庭人群 营业份额小

Let's look at the current state of homestays in China. There are several aspects, one of which is small building scale. For example, Tangxiang Themed Courtyards has only nine rooms.


打造兼具文化内涵和复古气质的设计创业项目。

Develop design innovation projects that combine cultural depth with a retro style.


极限拓展等业态，成为全国知名的户外运动目的地。

Activities such as extreme sports and expansion training have made it a nationally renowned outdoor sports destination.


日本民宿的这个发展呢，是由租借民，民居歇脚或者是暂时暂住而发展兴起。

持色民宿旅游发展历程 目前 社的形式兴起 美国民宿以家居式青年旅 湾丶英国等地开始成立各 方向发展 宿业也向着专业化丶高端 游全球化的发展态势下

The development of homestays in Japan originated from the renting of civilian homes for rest stops or temporary stays.


群落式民宿的布局，需要利用周边的优势资源，整体布局顺应地势，围而不合。

The layout of cluster-style homestays should make use of surrounding advantageous resources, with an overall layout that follows the terrain and is enclosed but not closed.


目前我国民宿发展遇到的瓶颈有以下几个情况。

我国民宿态势 民宿的发展瓶颈 民宿经营同质化 投资成本与回报率低 从业人员素质参差不齐 区域规划体系不完善 基础设施配套不齐全

Currently, there are several bottlenecks in the development of homestays in China.


这对我们进一步提升民宿的开发品质，会有很大的一个帮助。

This will greatly help us further improve the quality of homestay development.


新建类民宿策略中的系统要素要把握以下几个关，关键点啊，规模合理。

In the system elements of the strategy for newly built homestays, the following key points should be grasped: reasonable scale.


除此之外呢，还积极的开拓新的营销方式。比方说直播呀、团购啊等等。

In addition, new marketing methods are actively being explored, such as live streaming and group buying.


莫干山民宿群呢，是一个典型的民宿集群发展，由民宿带动区域的成功案例。

The Moganshan homestay cluster is a typical case of cluster-style homestay development, successfully driving regional growth through homestays.


民宿经营者需要嗯紧跟着市场需求的变化，不断的创新服务内容和形式，提升服务质量和竞争力。

Homestay operators need to closely follow changes in market demand, continuously innovate service content and formats, and improve service quality and competitiveness.


我国空心村综合整治增地潜力可达到一点一四亿亩。我国自然村十年锐减了九十二万。

特色民宿旅游现状 从需求端看 从投资端看 逆城市化现象 民宿行业局势大好 乡野生活方式 全国空心村面积大自然村锐减 一种对乡村文化的深度体验

The potential for land increase through the comprehensive management of hollow villages in our country can reach 76 million mu. Over the past ten years, the number of natural villages in our country has sharply decreased by 920,000.


第三个呢是绿色环保理念深入人心。

The third is that the concept of green and environmental protection has taken root in people's hearts.


未来预估将增长三点五六亿，占总人口的人数百分之七十，中产阶级的特征之一就是追求品质服务。

It is estimated that the future growth will reach 356 million people, accounting for 70 percent of the total population. One of the characteristics of the middle class is the pursuit of quality services.


然后应该充分的考虑区域游客量以及拟选址周边的民宿数量，合理控制自身规模和体量。

They should also fully consider the number of visitors in the region and the number of homestays around the proposed location, and reasonably control their own scale and size.


民宿广泛发展于上个世纪八十年代的台湾地区和日本。

持色民宿旅游发展历程 目前 社的形式兴起 美国民宿以家居式青年旅 化方向发展 大协会及相关部门引导民房 湾英国等地开始成立各 宿业也向着专业化丶高端

Homestays widely developed in Taiwan and Japan in the 1980s.


在生活和消费方式，在意品牌和嗯品质，尤其是对某些特定产品类别有非常高的消费意愿，他们也更注重休闲生活。

In terms of lifestyle and consumption, they care about brands and quality, especially showing a very high willingness to consume on certain specific product categories, and they also place more emphasis on leisure life.