The video showcases a series of custom logo designs for a beverage brand, starting with a close-up of a bottle with a black label featuring a white logo. The logo is then displayed in various colors and styles, including a white and orange design, a white and red design, and a white and black design, each presented against a teal background. The video then transitions to a pink background, where a red bottle with a white label featuring the logo is shown, followed by a close-up of the bottle's label. The logo is then displayed in a white and black color scheme against a pink background, and a red bottle with a white label featuring the logo is shown. The video concludes with a close-up of the bottle's label, which is white with a red logo, and a black background with the text "BLACK AND WHITE" and "SMOKES IN STYLE."