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North America Equity Research
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29 May 2023
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J PMORGAN
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www.jpmorganmarkets.com
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Kenvue
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No More Tears as Separation from Parent to
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Accelerate Growth, FCF, Dividends; Initiate with OW Initiation
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Overweight
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KVUE, KVUE US
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Price (26 May 23):$26.30
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Price Target (Dec-23):$29.00
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Beverage, Household & Personal
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Care Products
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Andrea Teixeira, CFA AC
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(1-212) 622-6735
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andrea.f.teixeira@jpmorgan.com
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Bloomberg JPMA TEIXEIRA <GO>
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Drew Levine, CFA
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(1-212) 622-0374
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drew.levine@jpmorgan.com
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Shovana Chowdhury
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(1-212) 270-2184
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shovana.chowdhury@jpmorgan.com
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J.P. Morgan Securities LLC
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Quarterly Forecasts (FYE Dec)
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Adj. EBITDA ($ mn)
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2022A 2023E 2024E
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Q1 800 867A 968
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Q2 1,022 940 1,000
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Q3 971 1,007 1,014
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Q4 812 983 1,001
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FY 3,606 3,797 3,983
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Style Exposure
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We are initiating coverage of Kenvue (NYSE ticker: KVUE) with an OW rating
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and a Dec 2023 price target of $29 (70/30 mix of peer multiples and DCF). As the largest pure-play consumer health company in the world following its separation
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from parent Johnson & Johnson (N-rated by Chris Schott), we view KVUE as
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uniquely positioned to benefit from consumer mega trends (self-care, aging). We expect KVUE to deliver resilient growth ahead in large addressable markets (TAM
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~ $369bn) with iconic brands that form strong consumer connections from birth in
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a portfolio spanning cold, flu, pain, allergy, and smoke cessation OTC medicines,
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skincare, mouthwash, baby care, and wound care, among others. As a stand-alone company, we believe Kenvue board and management will be more focused and
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accountable for the growth and profitability of the business following the separation that began in 2019, with significant opportunities to scale in many
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adjacencies and markets around the world organically and through tuck-in M&A (would be incremental to our estimates and not needed to meet algorithm).
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• Large Categories That Benefit from Wellness Tailwinds and Sustainable Growth Momentum, Even after Lapping COVID Tailwinds. With 10
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iconic brands with sales greater than $400M (Neutrogena, Listerine, Tylenol,
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Johnsons Baby, Aveeno, Nicorette, Zyrtec, Band-Aid, Stayfree/Carefree,
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OGX) as well as over 37 regional brands, KVUE is poised to offer investors at least ~4-5% three-year CAGR in organic sales (OSG) , in line with top peers.
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We note that due to supply chain constraints and SKU rationalization, KVUE lost share with OSG 3Y CAGR of+3.4% while the broader categories grew
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+4.8%. KVUE still holds solid market shares in key categories and markets,
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and like OW-rated PG, KVUE is still US-centric, which provides room to
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regain share and lift and shift some of the most iconic brands abroad.
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• Further Margin Expansion Opportunity. KVUE already delivered
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impressive +200/250 bps GM/EBITDA expansions vs. 2019, outperforming
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peers and despite cost and supply chain challenges. But we still see see KVUE generating profit growth ahead of sales growth from 2023-2025 with a three-
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year CAGR of +6.1% vs. top-line CAGR of +4.3%, implying EBITDA margin
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expansion to 25.4% in 2025 from 24.1% in 2022 (roughly +130 bps expansion)
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and 25.3% in 2021.
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• Attractive Valuation & Dividend Yield for Best-in-Class Growth
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Compounder. We believe KVUE offers upside to investors at current levels
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even after rallying from IPO price of $22 on May 3. At our $29 Dec 2023 price target, KVUE will be valued at ~16x EV/EBITDA 24E, which is
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approximately where OW-rated CL trades currently for 2023E (still ~2x
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cheaper than PG). As KVUE builds its track record as a public company (if our
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estimates for solid quarters ahead materialize) and post-potential distribution
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of shares that JNJ owns to current JNJ shareholders, we believe KVUE should
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trade with the major-league high-quality multinationals that have defensive sales, compounding growth, and solid free cash flow conversion.
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See page 92 for analyst certification and important disclosures.
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J.P. Morgan does and seeks to do business with companies covered in its research reports. As a result, investors should be aware that
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the firm may have a conflict of interest that could affect the objectivity of this report. Investors should consider this report as only a single
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factor in making their investment decision.
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Sources for: Style Exposure – J.P. Morgan Quantitative and Derivatives Strategy; all other tables are company data and J.P. Morgan estimates.
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This document is being provided for the exclusive use of DAVID WANG at MARLOWE PARTNERS LP.
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2
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Andrea Teixeira, CFA AC
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(1-212) 622-6735
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andrea.f.teixeira@jpmorgan.com
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North America Equity Research
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29 May 2023 J PMORGAN
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Price Performance
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YTD 1m 3m 12m
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Abs - - - -
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Rel - - - -
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Company Data
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Shares O/S (mn) 1,935
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52-week range ($) 27.80-25.25
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Market cap ($ mn) 50,893.83
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Exchange rate 1.00
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Free float(%) 10.4%
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3M - Avg daily vol (mn) -
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3M - Avg daily val ($ mn) -
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Volatility (90 Day) -
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Index S&P 500
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BBG BUY|HOLD|SELL -
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Key Metrics (FYE Dec)
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$ in millions FY22A FY23E FY24E FY25E
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Financial Estimates
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Revenue 14,950 15,662 16,289 16,973
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Adj. EBITDA 3,606 3,797 3,983 4,308
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Adj. EBIT 3,310 3,487 3,648 3,957
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Adj. net income 2,589 2,404 2,451 2,693
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Adj. EPS 1.34 1.24 1.27 1.39
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BBG EPS - - - -
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