1 00:00:00,000 --> 00:00:08,000 The next dimension to consider is the coverage of your stock options strategy. 2 00:00:08,000 --> 00:00:10,000 Who should be granted stock options? 3 00:00:10,000 --> 00:00:15,040 Should it be granted to everyone or only to a select number of people? 4 00:00:15,040 --> 00:00:18,000 There are multiple perspectives to consider here. 5 00:00:18,000 --> 00:00:24,240 First, based on your values and vision, what is the kind of culture you think would be 6 00:00:24,240 --> 00:00:27,160 right for your company? 7 00:00:27,160 --> 00:00:32,160 Does that culture envision everyone receiving stock options or only a few people? 8 00:00:32,160 --> 00:00:38,160 Second, what is your expectation from the team members who are granted stock options? 9 00:00:38,160 --> 00:00:43,160 Do you expect them to behave differently once they become option holders? 10 00:00:43,160 --> 00:00:48,160 In that case, you would need to consider if the recipients have the maturity to appreciate 11 00:00:48,160 --> 00:00:54,160 stock options and the responsibility that they might convey. 12 00:00:54,160 --> 00:00:56,160 Everyone understands what they mean. 13 00:00:56,160 --> 00:01:03,160 If you do well, I will become rich, but understanding is not the same as appreciation. 14 00:01:03,160 --> 00:01:11,160 For instance, you might want to consider if the recipients have the ability to take a big picture view of the organization 15 00:01:11,160 --> 00:01:17,160 or are they too junior or inexperienced to do that at the moment. 16 00:01:17,160 --> 00:01:23,160 Third, where do they sit in your compensation framework for the recipients? 17 00:01:23,160 --> 00:01:25,160 Consider this. 18 00:01:25,160 --> 00:01:27,160 You pay a salary to someone. 19 00:01:27,160 --> 00:01:33,160 By virtue of receiving that salary, they are expected to contribute to a certain extent 20 00:01:33,160 --> 00:01:36,160 or bring about a certain growth rate. 21 00:01:36,160 --> 00:01:42,160 Salary is usually paid with certain expectations of performance or delivery. 22 00:01:42,160 --> 00:01:50,160 If stock options sit over and above the cash compensation, what do you expect the recipients to deliver 23 00:01:50,160 --> 00:01:54,160 beyond what they are to deliver for their salary? 24 00:01:54,160 --> 00:02:01,160 Or do stock options fill in for the reduction they agreed to take on their salary? 25 00:02:01,160 --> 00:02:08,160 Fourth, while you might be granting stock options with an expectation to motivate the recipient, 26 00:02:08,160 --> 00:02:12,160 does the recipient view these options as motivating? 27 00:02:12,160 --> 00:02:19,160 Sometimes certain people are better motivated through immediate cash rather than a distant long-term reward. 28 00:02:20,160 --> 00:02:29,160 Fifth, do you have a sufficient stock option spool to grant an adequate number of options to all the recipients? 29 00:02:29,160 --> 00:02:36,160 This is something we will cover in the next dimension, but as I mentioned, a few dimensions overlap 30 00:02:36,160 --> 00:02:39,160 and certain forces may act against each other. 31 00:02:39,160 --> 00:02:45,160 You need to consider these perspectives, balance them according to your values and vision, 32 00:02:45,160 --> 00:02:48,160 and take your decision accordingly. 33 00:02:48,160 --> 00:02:53,160 So please consider them one at a time when you design your policy.