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0	7920	Yes, the most common vesting period is 4 years, but you aren't supposed to accept
7920	9920	anything at face value.
9920	12000	So think about it.
12000	16920	Based on what you have thought about as your company's long-term objective, what blocks
16920	22600	of period sound right and just fit much better?
22600	26680	Try to arrive at a very natural sense of that period.
26680	33440	You see, you can adopt 4 years because that is the norm, but it really won't be yours.
33440	37840	If after having thought about your long-term goals, you have come to the conclusion that
37840	43160	yes, 4 years works for us, then it is yours.
43160	47040	You could feel that 5 years sounds much better to you.
47040	49640	Could there be some resistance from the employees?
49640	50640	Possibly.
50640	56000	Why are you doing 5 when most others do 4, they might ask?
56000	59880	Your conviction about your vision helps you answer that.
59880	66320	And most people don't mind when they see that there is some substance behind that thought.
66320	72120	Also, do not think for a moment that the longer you keep the vesting period, the longer
72120	74040	you people will stay.
74040	77040	So let me vest the options over 10 years.
77040	82080	In that case, you may not find any good people to begin with.
82080	87760	People tend to stay longer when they are excited about the goal they are pursuing.
87760	93360	If people are staying only for the options to vest, you have a not-so-interested team
93360	96760	working for you, which is not good.
96760	101920	Keep it at a reasonable level that can be justified by your long-term vision.
101920	107200	Even the long-term vision can usually be divided up into blocks of time.
107200	110840	But whatever that number is, make it yours.
110840	112400	Own your vesting period.