| -- Paid media click-through rate | |
| -- Clicks over impressions of paid media in the month. | |
| SELECT strftime(date, '%Y-%m') AS month, sum(clicks) AS num, sum(impressions) AS den, sum(clicks) / NULLIF(sum(impressions), 0) AS value FROM marketing.ad_spend_daily WHERE date >= TIMESTAMP '2023-10-01' AND date < TIMESTAMP '2026-10-01' GROUP BY 1 ORDER BY 1 | |