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Not a week goes by there isn't some story about endangered newspapers or layoffs in the broadcasting and entertainment industry. Now there's bad news from the world of publishing, where major houses have laid off staff, restructured management, limited the number of manuscripts they buy. Charlotte Abbott is a contribut...	not a week goes by there isn't some story about endangered newspapers or, layoffs; in the broadcasting and entertainment industry now, there's bad news from the world of publishing where major houses have laid off staff restructured management limited. the number of manuscripts, they buy charlotte abbott is a contribut...	Not a week goes by there isn't some, story about; endangered newspapers or, layoffs in the broadcasting and entertainment industry Now, there's bad news from the world, of publishing where major houses have laid off staff restructured management. limited the number of manuscripts they, buy Charlotte Abbott is a contrib...	not a week goes by there isn't some story about endangered newspapers or layoffs in the broadcasting and entertainment industry. now there's bad news from the world of publishing, where major houses have laid off staff, restructured management, limited the number of manuscripts they buy. charlotte abbott is a contribut...
Thanks for having me, Scott.	thanks for having me	Thanks. for having. me	thanks for having me, scott.
So, what's business like this year?	so what's business like. this	So what's business like this	so, what's business like this year?
Book sales have definitely slipped.	book sales have definitely	Book sales have definitely	book sales have definitely slipped.
What's your analysis of what's driven sales down then?	what's your analysis of what's driven sales down	What's your analysis of what's driven. sales, down	what's your analysis of what's driven sales down then?
Well, the general retail falloff, I think, has had a big, big effect. Interestingly, children's fiction is stronger than the rest of the book publishing categories. I think people do not feel that books are a luxury for children, perhaps the way they might for adults. And I also hear that libraries are seeing a lot of ...	well the general retail falloff i think, has, had a big. big effect interestingly children's fiction is stronger than the rest; of, the book publishing categories i think people do not feel that books are a luxury for children perhaps the way they might for adults and i also hear that libraries are seeing a lot, of act...	Well the general retail falloff I think has had a big big effect Interestingly children's fiction is stronger than the rest; of the. book publishing categories I think. people do not feel that books are a luxury for children perhaps the, way. they might for adults, And I also hear that libraries are seeing a lot of act...	well, the general retail falloff, i think, has had a big, big effect. interestingly, children's fiction is stronger than the rest of the book publishing categories. i think people do not feel that books are a luxury for children, perhaps the way they might for adults. and i also hear that libraries are seeing a lot of ...
Well, that raises this question. We've seen the introduction of electronic readers - eBooks, the Kindle from Amazon, and the Sony Reader. How are they selling? Does this represent a whole new movement in the book industry?	well that raises this question we've seen the introduction of electronic readers - ebooks the kindle from amazon and the sony reader how are they selling? does this represent a. whole new movement in the book	Well that raises this, question We've seen the introduction of electronic readers - eBooks the Kindle from Amazon and the. Sony Reader How are they selling? Does this. represent a whole new movement in the book	well, that raises this question. we've seen the introduction of electronic readers - ebooks, the kindle from amazon, and the sony reader. how are they selling? does this represent a whole new movement in the book industry?
It does in some ways. I think it's very notable, certainly. And as far as price point goes, eBooks are certainly the cheaper option, coming in about six or seven dollars per book. EBook sales are up as much as 300 percent for many of the major houses. But that's in a context where eBooks are still representing still un...	it does in some ways i think it's very notable certainly and as far as price point goes ebooks are certainly the cheaper. option coming in about six or; seven dollars, per book ebook sales are up as much as 300 percent for many of the major houses but that's in a. context where ebooks are still representing still under...	It does in some ways I think it's very notable certainly And as far as price point goes eBooks are certainly, the cheaper option coming in about six or seven dollars per book EBook sales are up as. much; as 300 percent for many, of the major. houses But that's in a context where eBooks are still representing still unde...	it does in some ways. i think it's very notable, certainly. and as far as price point goes, ebooks are certainly the cheaper option, coming in about six or seven dollars per book. ebook sales are up as much as 300 percent for many of the major houses. but that's in a context where ebooks are still representing still un...
May I press you a bit about some of these new technologies?	may i press you a bit, about some of these new	May I press you a bit about some, of these new	may i press you a bit about some of these new technologies?
Sure.			sure.
Because I can remember a time when people thought that, you know, nothing would replace the newspaper. And obviously, a lot of people have found some kind of replacement for newspapers - online and through other media. And then, you know, I've talked to recording industry executives who've said, we'd love to get out of...	because i can remember a. time when people thought that you know nothing would replace the newspaper and obviously a lot of people have found some kind of replacement for newspapers - online, and, through other media and then you know i've. talked, to recording industry executives who've said we'd love to get out of th...	Because I; can remember a time. when people thought that you know nothing would replace the newspaper And obviously a lot of people have found some kind of replacement for newspapers - online and through other media And then you know I've talked to recording industry executives, who've said we'd love to get out of the ...	because i can remember a time when people thought that, you know, nothing would replace the newspaper. and obviously, a lot of people have found some kind of replacement for newspapers - online and through other media. and then, you know, i've talked to recording industry executives who've said, we'd love to get out of...
The software analysis all of those human factors and processes them with algorithms. That information generally won't help right there, during that call, but Schaffer says it can be used to answer important questions companies may have.	the software analysis all of those human factors and processes them with algorithms that information generally. won't help right there during that call but schaffer says. it, can be used to answer, important questions companies may	The software analysis all of. those human, factors and processes them, with algorithms That information generally won't help right there during that call but Schaffer says it can be used, to answer important questions companies may	the software analysis all of those human factors and processes them with algorithms. that information generally won't help right there, during that call, but schaffer says it can be used to answer important questions companies may have.
What kinds of situations - what kind of topics are bringing up this kind of level of emotion. And it could go down to the soft skills or particular agents that seem to have patterns of customers becoming more emotional. Or it could come to broad business issues, that - where you can notice a pattern between heighten ...	what kinds of situations - what kind of topics are bringing up this kind of level of emotion and; it could go down to the soft skills or particular agents that seem to have patterns of customers becoming more emotional or it could come to broad business issues that - where you can notice a pattern between heighten em...	What kinds of situations - what. kind of. topics are bringing up this kind of level of emotion And; it could go down to the soft skills or particular agents that seem to. have. patterns of customers becoming more emotional Or it, could come to. broad business issues that - where you can notice a pattern between heigh...	what kinds of situations - what kind of topics are bringing up this kind of level of emotion. and it could go down to the soft skills or particular agents that seem to have patterns of customers becoming more emotional. or it could come to broad business issues, that - where you can notice a pattern between heighten ...
Phil Tschudy is from CUNA Mutual a financial services group in Madison, Wisconsin that processes thousands of calls a day.	phil tschudy is from cuna mutual a financial, services group in madison wisconsin that processes thousands of, calls a	Phil Tschudy is from CUNA Mutual a financial services group in Madison Wisconsin that processes thousands. of calls a	phil tschudy is from cuna mutual a financial services group in madison, wisconsin that processes thousands of calls a day.
He says his company has been trying out the software for about a year as a feedback tool.	he says his company. has been trying out the software. for. about a year as; a feedback	He says his company has been trying out the software for. about a year as, a feedback	he says his company has been trying out the software for about a year as a feedback tool.
This is an opportunity for us to go back and make sure that we're looking for trends that can be addressed, that we can help our call center representatives improve the services they deliver.	this is an opportunity for us to go back and. make sure that we're, looking for trends that can be; addressed that we can help our call center representatives. improve the services they	This is an opportunity for us to go; back and make sure that we're looking for trends that can be addressed that we can help our call, center representatives improve the services they	this is an opportunity for us to go back and make sure that we're looking for trends that can be addressed, that we can help our call center representatives improve the services they deliver.
And I think ultimately consumers want that, and demands are higher than they have every been. And so this is great tool for us to really understand what are customers want and then deliver on that - on those expectations.	and i think ultimately; consumers want that and, demands are higher than they have every been and so this is great tool for us; to really understand what are customers want and then deliver on that - on those	And. I think ultimately, consumers want that and demands are higher than they; have every been And so this is great tool for us to really understand what are customers want and then deliver on that. - on those	and i think ultimately consumers want that, and demands are higher than they have every been. and so this is great tool for us to really understand what are customers want and then deliver on that - on those expectations.
This idea sounds great, but there is some problems. Big companies want to cut costs, so more phone support has been outsourced to call centers overseas. But the issue is that English may not be a first language for most of the reps answering phones. And if a communication gap grows wider another automated solution pr...	this idea sounds great. but there is some problems big companies want to cut costs so more phone support has been outsourced to call centers overseas but the issue is that english may, not be a first language for most of the reps answering phones and if a, communication gap grows wider another automated solution prob...	This idea sounds, great but there is. some problems Big companies want to cut costs so more phone support has been outsourced to call centers overseas But the issue is that English may not be a first, language for most of the reps. answering, phones And if, a communication. gap grows wider another automated solution ...	this idea sounds great, but there is some problems. big companies want to cut costs, so more phone support has been outsourced to call centers overseas. but the issue is that english may not be a first language for most of the reps answering phones. and if a communication gap grows wider another automated solution pr...
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This is Talk of The Nation: Science Friday. I'm Ira Flatow. We're here in Tucson, Arizona, and if you've ever visited this part of the country, you know it can get really hot. And I'm not talking about the weather, I'm talking about the food from Jalapenos to Anaheim's, to Poblano's, folks in this part of that world...	this is talk of the nation: science friday i'm ira flatow we're here in tucson arizona and if you've ever visited this part, of the country you know it can get really hot and i'm not talking about the weather i'm talking about the food from jalapenos to anaheim's to poblano's folks in this part of that world have be...	This is Talk of The Nation: Science Friday I'm Ira Flatow We're. here in Tucson Arizona. and if you've ever, visited, this part of the. country you know it. can get really hot And I'm not talking about the weather I'm talking about the food from Jalapenos to Anaheim's to Poblano's folks in. this part of that world. ...	this is talk of the nation: science friday. i'm ira flatow. we're here in tucson, arizona, and if you've ever visited this part of the country, you know it can get really hot. and i'm not talking about the weather, i'm talking about the food from jalapenos to anaheim's, to poblano's, folks in this part of that world...
But something I learned on this trip out West is that chilies don't just make food hot, there are lots of mild ones too that are used in cooking, and chilies have non-food uses too. We'll talk about all the uses for chilies, you know, for example their signature chemical compound, capsaicin.	but. something i learned on. this trip out west is that chilies don't just. make food. hot there are lots of mild ones too that, are used, in cooking and, chilies. have, non-food uses too we'll talk about all the uses for chilies you know for example their signature chemical compound	But something I learned on this trip out West, is that, chilies don't just make food hot there are lots of mild, ones too that, are used. in cooking and chilies have non-food uses too We'll talk about all the uses for, chilies you know for example their; signature chemical compound	but something i learned on this trip out west is that chilies don't just make food hot, there are lots of mild ones too that are used in cooking, and chilies have non-food uses too. we'll talk about all the uses for chilies, you know, for example their signature chemical compound, capsaicin.
That stuff that makes them hot is also used for a pain reliever. I see your shaking your head, you knew that. Yes. And their color is used in cosmetics with lipsticks, did you know that too? Well, well, what's about - that's why we're here for, to talk about chilies and everything that you ever wanted to know about...	that stuff that makes them hot is also used for a pain reliever i see your shaking your head you knew that yes. and their color, is used in cosmetics with. lipsticks did you know that too? well well what's about - that's why we're here for to talk about chilies and everything that you ever. wanted to know about chi...	That stuff that makes them hot is also used for a pain reliever I see your shaking your head; you knew. that Yes And their color is used in cosmetics with lipsticks did you know that too? Well, well what's about - that's why, we're here for to talk about chilies and. everything that you ever wanted to know about; c...	that stuff that makes them hot is also used for a pain reliever. i see your shaking your head, you knew that. yes. and their color is used in cosmetics with lipsticks, did you know that too? well, well, what's about - that's why we're here for, to talk about chilies and everything that you ever wanted to know about...
Why do we like something that's that hot for us, and burns or maybe doesn't burn our tongues? And how are farmers and scientists working together to take the plants from seed to fruit and back to seed, then here we are. In the audience in Tucson, Arizona, talking to folks, and if you'd like to join us please step up ...	why do we like something that's. that hot for us and burns or maybe doesn't burn our tongues? and how are farmers and scientists working together to take the plants from. seed to fruit and back to seed then here we; are in the audience in tucson arizona talking to folks, and if you'd like to join us please step, up t...	Why do we like something that's that hot for us. and, burns or maybe. doesn't burn our tongues? And how are farmers and scientists working together to take the plants, from seed to fruit, and back to seed then here we are In the audience in Tucson Arizona talking to folks and if you'd like, to join us please step up ...	why do we like something that's that hot for us, and burns or maybe doesn't burn our tongues? and how are farmers and scientists working together to take the plants from seed to fruit and back to seed, then here we are. in the audience in tucson, arizona, talking to folks, and if you'd like to join us please step up ...
The appeal to ask a question? Also, our number, 1-800-989-8255, 1-800-989-TALK, and in Second Life you can find us in Science Friday Island, and look for our seating area there and ask a question to Second Life. Let me introduce my guest. Jeff Silvertooth is a professor and the head of the Plant Scientist Department...	the appeal. to ask a question? also our number 1-800-989-8255, 1-800-989-talk and in second life you can find us in science friday island and look for our seating area there and ask a question to second life let me introduce my guest jeff silvertooth is a professor. and, the head of the plant scientist. department a...	The appeal to ask a question? Also our number. 1-800-989-8255, 1-800-989-TALK and in Second Life you can find us in Science Friday Island, and look for our seating area there and ask a question to Second Life Let me introduce, my guest Jeff Silvertooth is, a. professor, and the head of the Plant Scientist Department...	the appeal to ask a question? also, our number, 1-800-989-8255, 1-800-989-talk, and in second life you can find us in science friday island, and look for our seating area there and ask a question to second life. let me introduce my guest. jeff silvertooth is a professor and the head of the plant scientist department...
Thank you.	thank	Thank	thank you.
Good to have you here. Ed Curry is a farmer and owner of the Curry Seed and Chile Company in Pearce, Arizona. Thank you, Ed.	good to have you here ed curry is a farmer and owner of the curry seed, and chile company in pearce arizona thank you	Good to. have you here Ed Curry is, a, farmer and owner of the Curry Seed and Chile Company in Pearce Arizona Thank you	good to have you here. ed curry is a farmer and owner of the curry seed and chile company in pearce, arizona. thank you, ed.
Thank you.	thank	Thank	thank you.
And in fact, we have a little bit of a tour of Ed's Chili farm just outside of Tucson. It's sciencefriday.com. Flora Lichtman, our digital producer put it together, and if you'd like to see a little preview of the full-blown version, you can go over to our website at sciencefriday.com, to see a bit of Ed's farm.	and in fact we have a, little bit of a. tour of ed's chili farm, just. outside of tucson it's sciencefriday.com flora lichtman our digital producer put it together and if you'd like to see a little preview of the full-blown version you can go over to our website at sciencefriday.com to see a bit. of ed's	And in fact we have a little bit of a tour of Ed's Chili farm just outside of Tucson It's sciencefriday.com Flora Lichtman our digital producer, put it together and if you'd like to see a little preview of. the full-blown version you can go over to our website, at sciencefriday.com to see a bit of Ed's,	and in fact, we have a little bit of a tour of ed's chili farm just outside of tucson. it's sciencefriday.com. flora lichtman, our digital producer put it together, and if you'd like to see a little preview of the full-blown version, you can go over to our website at sciencefriday.com, to see a bit of ed's farm.
Gary Nabhan is a research social scientist at the University of Arizona, he's also the author of "Why Some Like it Hot: Food, Genes, and Cultural Diversity." And he joins us from WMEA in Portland, Maine. Thanks for talking with us today, Dr. Nabhan.	gary, nabhan is a research. social scientist at. the university of arizona he's also the author of "why some like it. hot: food genes and cultural diversity" and he joins us. from. wmea in portland maine thanks for talking with us today, dr	Gary. Nabhan is a research social scientist. at the University of; Arizona he's also the author of "Why Some Like, it Hot: Food Genes and Cultural Diversity" And. he joins us; from WMEA in Portland Maine Thanks; for talking with. us today Dr	gary nabhan is a research social scientist at the university of arizona, he's also the author of "why some like it hot: food, genes, and cultural diversity." and he joins us from wmea in portland, maine. thanks for talking with us today, dr. nabhan.
Happy to be here with you.	happy to. be here with	Happy to be. here with	happy to be here with you.
Thank you. Ed, when we say chili? What are we talking about? It was a - it encompasses a lot of stuff, doesn't it?	thank you ed when we say chili? what are we talking about? it was a - it encompasses a lot of stuff doesn't	Thank you Ed when we say chili? What are we talking about? It was a - it encompasses. a lot of stuff doesn't	thank you. ed, when we say chili? what are we talking about? it was a - it encompasses a lot of stuff, doesn't it?
It does. Probably the simplest explanation for chili is obviously as a lot of countries have their own specific chilies, but here in The Southwest, long, green, once termed Anaheim, because they were so popular there around Anaheim, California. They responded to the cool weather and next to the ocean there...	it does probably the simplest explanation for chili is obviously, as a lot of countries have their own specific chilies but here in the southwest long green once termed anaheim, because they were so popular there around anaheim california, they responded to the cool weather and next to the ocean	It does Probably the simplest. explanation for chili. is, obviously as a lot of countries have their own, specific chilies but here in The Southwest long green once termed Anaheim because, they were so popular. there around Anaheim, California They responded to the cool. weather and, next to the ocean	it does. probably the simplest explanation for chili is obviously as a lot of countries have their own specific chilies, but here in the southwest, long, green, once termed anaheim, because they were so popular there around anaheim, california. they responded to the cool weather and next to the ocean there...
Mm-hm.			mm-hm.
But long green chili, Dr. Paul Smith from U.C. Davis gave it that name, suggested that name some years ago. So long, green chili indicates a relatively mild, flavorful chili.	but long, green chili dr paul smith from u.c davis gave it that name suggested, that, name some years ago so long. green chili indicates a relatively, mild flavorful	But long green chili Dr Paul, Smith, from U.C Davis. gave it that. name suggested that name some years ago So long green. chili indicates a relatively mild flavorful	but long green chili, dr. paul smith from u.c. davis gave it that name, suggested that name some years ago. so long, green chili indicates a relatively mild, flavorful chili.
Mm-hm. There are lots of different varieties and brands of things like that, that you can get?	mm-hm there are lots of different varieties and brands of things like that that you can	Mm-hm There are lots of different varieties and brands of things like that that you can	mm-hm. there are lots of different varieties and brands of things like that, that you can get?
Of the long green?	of the long	Of, the long	of the long green?
Yeah.			yeah.
Of the long green alone, there's several. We - my partner Phil V. and I have bred the several different strands of just the long green alone. But, when you get outside of the long green, the - in the Capsaicum annum species...	of the long green alone there's several we - my partner, phil, v and i have bred the several different strands of just the long green alone but when you get outside of the long green the - in the capsaicum annum	Of the long green alone there's; several We - my partner Phil V and I have bred the several different strands of just the long green. alone But when, you. get outside, of the long. green the - in the Capsaicum annum	of the long green alone, there's several. we - my partner phil v. and i have bred the several different strands of just the long green alone. but, when you get outside of the long green, the - in the capsaicum annum species...
Right.			right.
It's huge, there's just all kinds.	it's huge there's. just all	It's huge there's just all	it's huge, there's just all kinds.