effect_id stringclasses 5
values | channel stringclasses 5
values | target_profile stringclasses 5
values | effect_metric stringclasses 5
values | direction stringclasses 1
value | base_weight float64 0.55 0.85 |
|---|---|---|---|---|---|
publicidad_digital_urban | publicidad_digital | hogares_con_internet_altos | persuasion | positive | 0.7 |
publicidad_masiva_general | publicidad_masiva | general | name_recognition | positive | 0.55 |
territorio_rural | territorio | ruralidad_alta | mobilization | positive | 0.8 |
movilizacion_turnout | movilizacion | base_partidaria | turnout | positive | 0.85 |
visita_candidato_swing | visita_candidato | territorio_competitivo | momentum | positive | 0.6 |
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