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README.md

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----
-license: cc-by-4.0
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+---
+pretty_name: AI Visibility Retrieval Dynamics (White Paper)
+license: cc-by-4.0
+tags:
+- ai-visibility
+- aivo-standard
+- psos
+- ai-visibility-governance
+- llms-optimization
+- information-retrieval
+- citation-metrics
+- ai-search
+- ai-search-roi
+- enterprise-level-ai-visibility
+language:
+- en
+---
+
+# AI Visibility Retrieval Dynamics: Tiered Citation Platforms, Decay, and the Governance Gap in LLM Discoverability
+
+**Authors:** Paul Sheals; Tim de Rosen  
+**Affiliation:** The AIVO Standard™  
+**Version:** v1.0  
+**DOI:** https://doi.org/10.5281/zenodo.17117353  
+**License:** CC BY 4.0
+
+---
+
+## Abstract
+
+This white paper presents findings from The AIVO Standard™ R&D program based on **100,000+ reverse-engineered prompts** across industries and LLMs (ChatGPT, Gemini, Claude, Perplexity, Grok).  
+We formalize a **tiered citation framework**—**Tier 1** (foundational/canonical), **Tier 2** (industry validation), **Tier 3** (topical/recency)—and show that brands relying primarily on Tier 2/3 experience **40–60% month-on-month visibility volatility** in AI assistants.
+
+We identify a **governance gap** in current AI visibility tools (which report where brands appear now but do not measure **durability, decay, risk, or causality**) and introduce **PSOS™ (Prompt-Space Occupancy Score)** as the first **governance-grade KPI** that weights visibility across tiers, adjusts for decay, and enables **board-level reporting, benchmarking, and certification**.
+
+---
+
+## Files in this repository
+
+- `AI_Visibility_Retrieval_Dynamics_White_Paper_v1.0.pdf` — main publication (paginated)  
+- `references.bib` — BibTeX references  
+- `CITATION.cff` — citation metadata (CFF)  
+- `CHANGELOG.md` — version history  
+- `LICENSE.txt` — CC BY 4.0 license text  
+- `figures/AI_Visibility_Decay_Graph.png` — illustrative figure (volatility vs Tier-1 stability)  
+- `figures/AI_Visibility_Decay_Graph.svg` — same figure (vector, optional)  
+- `data/visibility_decay_example.csv` — tiny dataset behind the figure
+
+> File paths may differ slightly depending on how you organize uploads; the DOI above remains the canonical reference.
+
+---
+
+## Preview
+
+![Visibility Decay](figures/AI_Visibility_Decay_Graph.png)
+
+*Illustrative comparison of monthly visibility retention for Tier-3-only brands vs Tier-1-anchored brands.*
+
+---
+
+## Cite this work
+
+**Sheals, P., & de Rosen, T. (2025).** *AI Visibility Retrieval Dynamics: Tiered Citation Platforms, Decay, and the Governance Gap in LLM Discoverability* (v1.0). The AIVO Standard. https://doi.org/10.5281/zenodo.17117353
+
+### BibTeX
+```bibtex
+@report{AIVO_Retrieval_Dynamics_2025,
+  title        = {AI Visibility Retrieval Dynamics: Tiered Citation Platforms, Decay, and the Governance Gap in LLM Discoverability},
+  author       = {Sheals, Paul and de Rosen, Tim},
+  year         = {2025},
+  version      = {v1.0},
+  institution  = {The AIVO Standard},
+  doi          = {10.5281/zenodo.17117353},
+  url          = {https://doi.org/10.5281/zenodo.17117353}
+}
+
+---
+
+Related resources
+Zenodo (canonical DOI): https://doi.org/10.5281/zenodo.17117353
+
+GitHub (repository mirror & assets): https://github.com/pjsheals/aivo-retrieval-dynamics
+
+AIVO Standard (methodology): https://github.com/pjsheals/aivo-standard
+
+PSOS™ Methodology: https://github.com/PJSheals/PSOS-Methodology
+
+AIVO Journal: https://aivojournal.org
+
+Changelog
+v1.0 — 2025-09-14: Initial public release (PDF, citation files, figure, CSV).
+
+License
+Content is released under Creative Commons Attribution 4.0 International (CC BY 4.0).
+You may share and adapt with attribution. See LICENSE.txt or https://creativecommons.org/licenses/by/4.0/
+
+Contact
+Paul Sheals — ORCID: 0009-0006-2407-4612 — paul@aivostandard.org
+
+Tim de Rosen — tim@aivostandard.org
+