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README.md
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- Analysis: Paradoxically, median prices are higher at night, as consumers tend to make more expensive impulse purchases.
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- Conclusion: This represents the core of the Regret Gap. Consumers commit to expensive items when their cognitive barriers are low, leading to "buyer's remorse" the following morning.
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**Part B: Median Price Analysis**
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## Strategic Business Conclusions
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- Advertising Optimization: Reallocate marketing budgets away from nocturnal hours for categories requiring complex fit.
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- Analysis: Paradoxically, median prices are higher at night, as consumers tend to make more expensive impulse purchases.
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- Conclusion: This represents the core of the Regret Gap. Consumers commit to expensive items when their cognitive barriers are low, leading to "buyer's remorse" the following morning.
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**Distribution Density**
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## Strategic Business Conclusions
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- Advertising Optimization: Reallocate marketing budgets away from nocturnal hours for categories requiring complex fit.
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