[flow_default] Transcription: 0002_Why_use_motion_design.json

transcriptions/0002_Why_use_motion_design.json

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+{
+  "audio_file": "0002_Why_use_motion_design.wav",
+  "text": "This chapter is for designers that are wondering why they should be learning and using motion design. Is it really necessary? Well, I believe that being able to use motion will definitely make you a better web designer. Because you get to think of the website as a whole experience, not just the design. How the elements are going to move, how they're going to interact with each other. It will give you an an hour instead of who knows how many hours or even days it would take to develop it. It's also much easier to show the exact motion you envision to your developers, instead of trying to explain what you have in mind to them. You can use as many whoosh or swish sounds as you want during your explanation, it will never be exactly what you have in mind. If one image is worth a thousand words, imagine how many words it would take for a 15 second animation at 24 frames per second. I'll let you do the math. Another great use for your motion design skills is to impress your client. When the client sees a slick and smooth animation of their new homepage done in After Effects, you can actually see their eyes brighten up and their smiles get bigger. It gives them a clear picture of how their website will actually function and what it will feel like. It's a very powerful tool to help you sell your concept and your art direction. I always do a small motion when I present a new design to our client. It's a little bit more work at the beginning of the project, but in the end you'll be saving a ton of time and a lot of back and forth. Don't get me wrong, you don't need to animate the entire website, just a few seconds to create the motion guidelines on which the developers will build the entire project. Here's an example of a motion design I did in AfterEffect for the locomotive website. And here's the actual coded website. then next to my developer for hours until he got the exact timing I wanted. So by creating a motion, you save a lot of time and your developers don't end up hating you. It's a win-win.",
+  "language": "en",
+  "confidence": null,
+  "duration": 187.41
+}