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- name: mailchimp__lists
description: Each record represents a list in Mailchimp, enriched with campaign metrics, (optionally) automation metrics and information about members.
columns:
- name: list_id
description: The unique ID of a list.
- name: date_created
description: The date and time that a list was created.
format: YYYY-MM-DD HH:MM:SS
- name: name
description: The name of a list.
- name: list_rating
description: An auto-generated activity score for the list (0-5).
- name: beamer_address
description: The list's email beamer address.
- name: contact_address_1
description: The street address for the list contact.
- name: contact_city
description: The city for the list contact.
- name: contact_company
description: The company name for the list.
- name: contact_country
description: A two-character ISO3166 country code. Defaults to US if invalid.
- name: contact_state
description: The state for the list contact.
- name: contact_zip
description: The postal or zip code for the list contact.
- name: default_from_email
description: The default from email for campaigns sent to a list.
- name: default_from_name
description: The default from name for campaigns sent to a list.
- name: default_language
description: The default language for a lists's forms.
- name: email_type_option
description: Whether the list supports multiple formats for emails. When set to true, subscribers can choose whether they want to receive HTML or plain-text emails. When set to false, subscribers will receive HTML emails, with a plain-text alternative backup.
- name: permission_reminder
description: The permission reminder for a list.
- name: subscribe_url_long
description: The full version of a list's subscribe form (host will vary).
- name: subscribe_url_short
description: Mailchimp's EepURL shortened version of a list's subscribe form.
- name: use_archive_bar
description: Whether campaigns for this list use the Archive Bar in archives by default.
- name: visibility
description: Whether this list is public or private.
- name: count_members
description: The number of members in a list.
- name: most_recent_signup_timestamp
description: The date of the most recent signup to a list.
format: YYYY-MM-DD HH:MM:SS
- name: campaign_sends
description: The number of sent emails from campaigns. Set to 0 if NULL.
- name: campaign_opens
description: The number of open events from campaign emails. The same email being opened multiple times is included in this metric. Set to 0 if NULL.
- name: campaign_clicks
description: The number of click events from campaign emails. The same email being clicked multiple times is included in this metric. Set to 0 if NULL.
- name: campaign_unique_opens
description: The unique number of emails opened from campaign emails. If a given email to a user was opened multiple times, it will only count once in this metric. This is the metric for opens that is reported by Mailchimp. Set to 0 if NULL.
- name: campaign_unique_clicks
description: The unique number of emails clicked from campaign emails. If a given email to a user was clicked multiple times, it will only count once in this metric. This is the metric for clicks that is reported by Mailchimp. Set to 0 if NULL.
- name: campaign_unsubscribes
description: The number of users who have unsubscribed from campaign emails. Set to 0 if NULL.
- name: automation_sends
description: The number of sent emails from automations. Set to 0 if NULL.
- name: automation_opens
description: The number of open events from automation emails. The same email being opened multiple times is included in this metric. Set to 0 if NULL.
- name: automation_clicks
description: The number of click events from automation emails. The same email being clicked multiple times is included in this metric. Set to 0 if NULL.
- name: automation_unique_opens
description: The unique number of emails opened from automation emails. If a given email to a user was opened multiple times, it will only count once in this metric. This is the metric for opens that is reported by Mailchimp. Set to 0 if NULL.
- name: automation_unique_clicks
description: The unique number of emails clicked from automation emails. If a given email to a user was clicked multiple times, it will only count once in this metric. This is the metric for clicks that is reported by Mailchimp. Set to 0 if NULL.
- name: automation_unsubscribes
description: The number of users who have unsubscribed from automation emails. Set to 0 if NULL.
- name: mailchimp__members
description: Each record represents a member in Mailchimp, enriched with campaign metrics and (optionally) automation metrics.
columns:
- name: member_id
description: The ID of the member.
- name: email_address
description: Email address for a subscriber.
- name: email_client
description: The list member's email client.
- name: email_type
description: Type of email this member asked to get ('html' or 'text').
- name: status
description: Subscriber's current status. Possible Values:subscribed, unsubscribed, cleaned, pending, transactional, archived
- name: list_id
description: The ID of the list the member belongs to.
- name: signup_timestamp
description: The date and time the subscriber signed up for the list.
format: YYYY-MM-DD HH:MM:SS
- name: opt_in_timestamp
description: The date and time the subscribe confirmed their opt-in status.
format: YYYY-MM-DD HH:MM:SS
- name: last_changed_timestamp
description: The date and time the member's info was last changed.
format: YYYY-MM-DD HH:MM:SS
- name: country_code
description: The member's unique code for the location country.
- name: dstoff
description: The member's offset for timezones where daylight saving time is observed.
- name: gmtoff
description: The member's time difference in hours from GMT.
- name: opt_in_ip_address
description: The IP address the subscriber used to confirm their opt-in status.
- name: signup_ip_address
description: IP address the subscriber signed up from.
- name: language
description: If set/detected, the subscriber's language.
- name: latitude
description: The member's location latitude.
- name: longitude
description: The member's location longitude.
- name: member_rating
description: Star rating for this member, between 1 and 5.
- name: timezone
description: The timezone for the member's location.
- name: unique_email_id
description: An identifier for the address across all of Mailchimp.
- name: vip
description: VIP status for subscriber.
- name: campaign_sends
description: The number of sent emails from campaigns. Set to 0 if NULL.
- name: campaign_opens
description: The number of open events from campaign emails. The same email being opened multiple times is included in this metric. Set to 0 if NULL.
- name: campaign_clicks
description: The number of click events from campaign emails. The same email being clicked multiple times is included in this metric. Set to 0 if NULL.
- name: campaign_unique_opens
description: The unique number of emails opened from campaign emails. If a given email to a user was opened multiple times, it will only count once in this metric. This is the metric for opens that is reported by Mailchimp. Set to 0 if NULL.
- name: campaign_unique_clicks
description: The unique number of emails clicked from campaign emails. If a given email to a user was clicked multiple times, it will only count once in this metric. This is the metric for clicks that is reported by Mailchimp. Set to 0 if NULL.
- name: campaign_unsubscribes
description: The number of users who have unsubscribed from campaign emails. Set to 0 if NULL.
- name: automation_sends
description: The number of sent emails from automations. Set to 0 if NULL.
- name: automation_opens
description: The number of open events from automation emails. The same email being opened multiple times is included in this metric. Set to 0 if NULL.
- name: automation_clicks
description: The number of click events from automation emails. The same email being clicked multiple times is included in this metric. Set to 0 if NULL.
- name: automation_unique_opens
description: The unique number of emails opened from automation emails. If a given email to a user was opened multiple times, it will only count once in this metric. This is the metric for opens that is reported by Mailchimp. Set to 0 if NULL.
- name: automation_unique_clicks
description: The unique number of emails clicked from automation emails. If a given email to a user was clicked multiple times, it will only count once in this metric. This is the metric for clicks that is reported by Mailchimp. Set to 0 if NULL.
- name: automation_unsubscribes
description: The number of users who have unsubscribed from automation emails. Set to 0 if NULL.
- name: mailchimp__campaigns
description: Each record represents a campaign in Mailchimp, enriched with click, open and unsubscribe metrics.
columns:
- name: campaign_id
description: The ID of the campaign in Mailchimp.
- name: segment_id
description: The ID of the Segment a campaign was sent to.
- name: create_timestamp
description: The date and time the campaign was created.
format: YYYY-MM-DD HH:MM:SS
- name: send_timestamp
description: The date and time a campaign was sent.
format: YYYY-MM-DD HH:MM:SS
- name: list_id
description: The ID of the List a campaign was sent to.
- name: reply_to_email
description: The reply-to email address for the campaign.
- name: campaign_type
description: The type of campaign sent. Possible values:regular, plaintext, absplit, variate, rss.
- name: title
description: The title of the campaign.
- name: archive_url
description: The link to the campaign's archive version in ISO 8601 format.
- name: authenticate
description: Whether Mailchimp authenticated the campaign. Defaults to true.
- name: auto_footer
description: Automatically append Mailchimp's default footer to the campaign.
- name: auto_tweet
description: Automatically tweet a link to the campaign archive page when the campaign is sent.
- name: clicktale
description: The custom slug for ClickTale tracking (max of 50 bytes).
- name: content_type
description: How the campaign's content is put together ('template', 'drag_and_drop', 'html', 'url').
- name: drag_and_drop
description: Whether the campaign uses the drag-and-drop editor.
- name: fb_comments
description: Allows Facebook comments on the campaign (also force-enables the Campaign Archive toolbar). Defaults to true.
- name: from_name
description: The 'from' name on the campaign (not an email address).
- name: google_analytics
description: The custom slug for Google Analytics tracking (max of 50 bytes).
- name: inline_css
description: Automatically inline the CSS included with the campaign content.
- name: long_archive_url
description: The original link to the campaign's archive version.
- name: status
description: The current status of the campaign.
- name: subject_line
description: The subject line for the campaign.
- name: template_id
description: The ID for the template used in this campaign.
- name: timewarp
description: Send this campaign using Timewarpe_this
- name: to_name
description: The campaign's custom 'To' name. Typically the first name merge field.
- name: track_ecomm_360
description: Whether to enable eCommerce360 tracking.
- name: track_goals
description: Whether to enable Goal tracking.
- name: track_html_clicks
description: Whether to track clicks in the HTML version of the campaign. Defaults to true. Cannot be set to false for variate campaigns.
- name: track_opens
description: Whether to track opens. Defaults to true. Cannot be set to false for variate campaigns.
- name: track_text_clicks
description: Whether to track clicks in the plain-text version of the campaign. Defaults to true. Cannot be set to false for variate campaigns.
- name: use_conversation
description: Use Mailchimp Conversation feature to manage out-of-office replies.
- name: sends
description: The number of sent emails from campaigns. Set to 0 if NULL.
- name: opens
description: The number of open events from campaign emails. The same email being opened multiple times is included in this metric. Set to 0 if NULL.
- name: clicks
description: The number of click events from campaign emails. The same email being clicked multiple times is included in this metric. Set to 0 if NULL.
- name: unique_opens
description: The unique number of emails opened from campaign emails. If a given email to a user was opened multiple times, it will only count once in this metric. This is the metric for opens that is reported by Mailchimp. Set to 0 if NULL.
- name: unique_clicks
description: The unique number of emails clicked from campaign emails. If a given email to a user was clicked multiple times, it will only count once in this metric. This is the metric for clicks that is reported by Mailchimp. Set to 0 if NULL.
- name: unsubscribes
description: The number of users who have unsubscribed from campaign emails. Set to 0 if NULL.
- name: mailchimp__campaign_recipients
description: Each record represents the send of a campaign email, enriched with click, open and unsubscribe metrics.
columns:
- name: email_id
description: The ID of the email sent. Surrogate key generated from 'campaign_id' and 'member_id'. Use the dbt utils package to generate the surrogate key.
- name: campaign_id
description: The ID of the campaign a sent email is from.
- name: member_id
description: The ID of the member an email was sent to.
- name: list_id
description: The ID of the list the campaign was sent to.
- name: segment_id
description: The ID of the segment the campaign was sent to.
- name: opens
description: The number of open events from campaign emails. The same email being opened multiple times is included in this metric. Set to 0 if NULL.
- name: unique_opens
description: The unique number of emails opened from campaign emails. If a given email to a user was opened multiple times, it will only count once in this metric. This is the metric for opens that is reported by Mailchimp. Set to 0 if NULL.
- name: clicks
description: The number of click events from campaign emails. The same email being clicked multiple times is included in this metric. Set to 0 if NULL.
- name: unique_clicks
description: The unique number of emails clicked from campaign emails. If a given email to a user was clicked multiple times, it will only count once in this metric. This is the metric for clicks that is reported by Mailchimp. Set to 0 if NULL.
- name: was_opened
description: Whether the email sent was opened. Set to False if NULL.
- name: was_clicked
description: Whether the email sent was clicked. Set to False if NULL.
- name: send_timestamp
description: The date and time a campaign was sent.
format: YYYY-MM-DD HH:MM:SS
- name: first_open_timestamp
description: The timestamp of the first open for an email.
format: YYYY-MM-DD HH:MM:SS
- name: time_to_open_minutes
description: The time from send to open in minutes.
- name: time_to_open_hours
description: The time from send to open in hours.
- name: time_to_open_days
description: The time from send to open in days.
- name: was_unsubscribed
description: Whether the user unsubscribed via the sent email. Set to False if NULL, otherwise True.
- name: mailchimp__campaign_activities
description: Each record represents an activity taken in relation to a campaign email, enriched with data about when the campaign was sent and the lag between send and the activity.
columns:
- name: action_type
description: One of the following actions:'open', 'click', or 'bounce'
- name: campaign_id
description: The unique ID for the sent campaign.
- name: member_id
description: The ID of the member the activity relates to.
- name: list_id
description: The ID of the list the email was sent to.
- name: activity_timestamp
description: The timestamp when the activity occurred.
format: YYYY-MM-DD HH:MM:SS
- name: ip_address
description: The IP address recorded for the action.
- name: url
description: If the action is a 'click', the URL on which the member clicked.
- name: activity_id
description: The ID of the activity/event. Surrogate key generated in dbt from 'action_type', 'campaign_id', 'member_id', and 'activity_timestamp'. Use the dbt utils package to generate the surrogate key.
- name: email_id
description: The ID of the email sent. Surrogate key generated in dbt from 'campaign_id' and 'member_id'. Use the dbt utils package to generate the surrogate key.
- name: send_timestamp
description: The time the campaign was sent.
format: YYYY-MM-DD HH:MM:SS
- name: time_since_send_minutes
description: The time from send to activity in minutes.
- name: time_since_send_hours
description: The time from send to activity in hours.
- name: time_since_send_days
description: The time from send to activity in days.
- name: mailchimp__automations
description: Each record represents an automation in Mailchimp, enriched with click, open and unsubscribe metrics. (Enabled if you are using automations.)
columns:
- name: automation_id
description: The ID of the automation in Mailchimp.
- name: list_id
description: The ID of the List an automation was sent to.
- name: segment_id
description: The ID of the Segment an automation was sent to.
- name: segment_text
description: Description of the segment. Formatted as a string marked up with HTML.
- name: started_timestamp
description: The date and time the Automation was started.
format: YYYY-MM-DD HH:MM:SS
- name: created_timestamp
description: The date and time the Automation was created.
format: YYYY-MM-DD HH:MM:SS
- name: status
description: The current status of the Automation. Possible Values:save, paused, sending
- name: title
description: The title of the Automation.
- name: trigger_settings
description: Available triggers for Automation workflows.
- name: sends
description: The number of sent emails from campaigns. Set to 0 if NULL.
- name: opens
description: The number of open events from campaign emails. The same email being opened multiple times is included in this metric. Set to 0 if NULL.
- name: clicks
description: The number of click events from campaign emails. The same email being clicked multiple times is included in this metric. Set to 0 if NULL.
- name: unique_opens
description: The unique number of emails opened from campaign emails. If a given email to a user was opened multiple times, it will only count once in this metric. This is the metric for opens that is reported by Mailchimp. Set to 0 if NULL.
- name: unique_clicks
description: The unique number of emails clicked from campaign emails. If a given email to a user was clicked multiple times, it will only count once in this metric. This is the metric for clicks that is reported by Mailchimp. Set to 0 if NULL.
- name: unsubscribes
description: The number of users who have unsubscribed from campaign emails. Set to 0 if NULL.
- name: mailchimp__automation_emails
description: Each record represents an automation email (that make up automations), enriched with click, open and unsubscribe metrics. (Enabled if you are using automations.)
columns:
- name: automation_email_id
description: The ID for the automation email that relates to the activity.
- name: automation_id
description: The ID of the automation an email relates to.
- name: created_timestamp
description: The date and time the automation email was created.
format: YYYY-MM-DD HH:MM:SS
- name: started_timestamp
description: The date and time the automation email was started.
format: YYYY-MM-DD HH:MM:SS
- name: send_timestamp
description: The date and time the automation email was sent.
format: YYYY-MM-DD HH:MM:SS
- name: from_name
description: The 'from' name on the automation email (not an email address).
- name: reply_to
description: The reply-to email address for the automation.
- name: status
description: The current status of the automation email.
- name: subject_line
description: The subject line for the automation email.
- name: title
description: The title of the automation email.
- name: archive_url
description: The link to the automation email's archive version in ISO 8601 format.
- name: authenticate
description: Whether Mailchimp authenticated the automation email. Defaults to true.
- name: auto_footer
description: Automatically append Mailchimp's default footer to the automation email.
- name: auto_tweet
description: Automatically tweet a link to the automation email archive page when the automation email is sent.
- name: content_type
description: How the automation email's content is put together ('template', 'drag_and_drop', 'html', 'url').
- name: delay_action
description: The action that triggers the delay of an Automation email.
- name: delay_action_description
description: The user-friendly description of the action that triggers an Automation email.
- name: delay_amount
description: The delay amount for an Automation email.
- name: delay_full_description
description: The user-friendly description of the delay and trigger action settings for an Automation email.
- name: delay_type
description: The type of delay for an Automation email.
- name: drag_and_drop
description: Whether the automation email uses the drag-and-drop editor.
- name: fb_comments
description: Allows Facebook comments on the automation email (also force-enables the Campaign Archive toolbar). Defaults to true.
- name: google_analytics
description: The custom slug for Google Analytics tracking (max of 50 bytes).
- name: inline_css
description: Automatically inline the CSS included with the automation email content.
- name: position
description: The position of an Automation email in a workflow.
- name: template_id
description: The ID for the template used in this automation email.
- name: track_ecomm_360
description: Whether to enable eCommerce360 tracking.
- name: track_goals
description: Whether to enable Goal tracking.
- name: track_html_clicks
description: Whether to track clicks in the HTML version of the automation email. Defaults to true. Cannot be set to false for variate campaigns.
- name: track_opens
description: Whether to track opens. Defaults to true. Cannot be set to false for variate automation emails.
- name: track_text_clicks
description: Whether to track clicks in the plain-text version of the automation email. Defaults to true. Cannot be set to false for variate campaigns.
- name: list_id
description: The ID of the List this automation email is being sent to.
- name: segment_id
description: The ID of the Segment this automation email is being sent to.
- name: sends
description: The number of sent emails from automation. Set to 0 if NULL.
- name: opens
description: The number of open events from automation emails. The same email being opened multiple times is included in this metric. Set to 0 if NULL.
- name: clicks
description: The number of click events from automation emails. The same email being clicked multiple times is included in this metric. Set to 0 if NULL.
- name: unique_opens
description: The unique number of emails opened from automation emails. If a given email to a user was opened multiple times, it will only count once in this metric. This is the metric for opens that is reported by Mailchimp. Set to 0 if NULL.
- name: unique_clicks
description: The unique number of emails clicked from automation emails. If a given email to a user was clicked multiple times, it will only count once in this metric. This is the metric for clicks that is reported by Mailchimp. Set to 0 if NULL.
- name: unsubscribes
description: The number of users who have unsubscribed from automation emails. Set to 0 if NULL.
- name: mailchimp__automation_activities
description: Each record represents an activity taken in relation to a automation email.
columns:
- name: action_type
description: One of the following actions:'open', 'click', or 'bounce'
- name: automation_email_id
description: The ID for the automation email that relates to the activity.
- name: member_id
description: The ID of the member the activity relates to.
- name: list_id
description: The ID of the list the email was sent to.
- name: activity_timestamp
description: The timestamp when the activity occurred.
format: YYYY-MM-DD HH:MM:SS
- name: ip_address
description: The IP address recorded for the action.
- name: url
description: If the action is a 'click', the URL on which the member clicked.
- name: activity_id
description: The ID of the activity/event. Surrogate key generated in dbt from 'action_type', 'automation_email_id', 'member_id', and 'activity_timestamp'. Use the dbt utils package to generate the surrogate key.
- name: automation_id
description: The ID for the automation that relates to the activity.
- name: segment_id
description: The ID for the Segment that relates to the activity.
- name: mailchimp__segments
description: Each record represents a segment in Mailchimp, enriched with campaign metrics and (optionally) automation metrics. (Enabled if you are using segments.)
columns:
- name: segment_id
description: The ID for the Segment from Mailchimp
- name: list_id
description: The ID of the List the segment is part of.
- name: list_name
description: The name of the List the segment is part of.
- name: member_count
description: The number of members in the segment.
- name: segment_name
description: The name of the segment.
- name: segment_type
description: The type of segment
- name: updated_timestamp
description: The date and time the segment was last updated.
format: YYYY-MM-DD HH:MM:SS
- name: created_timestamp
description: The date and time the segment was created.
format: YYYY-MM-DD HH:MM:SS
- name: campaign_sends
description: The number of sent emails from campaigns. Set the value to 0 if it is NULL.
- name: campaign_opens
description: The number of open events from campaign emails. The same email being opened multiple times is included in this metric. Set the value to 0 if it is NULL.
- name: campaign_clicks
description: The number of click events from campaign emails. The same email being clicked multiple times is included in this metric. Set the value to 0 if it is NULL.
- name: campaign_unique_opens
description: The unique number of emails opened from campaign emails. If a given email to a user was opened multiple times, it will only count once in this metric. This is the metric for opens that is reported by Mailchimp. Set the value to 0 if it is NULL.
- name: campaign_unique_clicks
description: The unique number of emails clicked from campaign emails. If a given email to a user was clicked multiple times, it will only count once in this metric. This is the metric for clicks that is reported by Mailchimp. Set the value to 0 if it is NULL.
- name: campaign_unsubscribes
description: The number of users who have unsubscribed from campaign emails. Set the value to 0 if it is NULL.
- name: automation_sends
description: The number of sent emails from automations. Set the value to 0 if it is NULL.
- name: automation_opens
description: The number of open events from automation emails. The same email being opened multiple times is included in this metric. Set the value to 0 if it is NULL.
- name: automation_clicks
description: The number of click events from automation emails. The same email being clicked multiple times is included in this metric. Set the value to 0 if it is NULL.
- name: automation_unique_opens
description: The unique number of emails opened from automation emails. If a given email to a user was opened multiple times, it will only count once in this metric. This is the metric for opens that is reported by Mailchimp. Set the value to 0 if it is NULL.
- name: automation_unique_clicks
description: The unique number of emails clicked from automation emails. If a given email to a user was clicked multiple times, it will only count once in this metric. This is the metric for clicks that is reported by Mailchimp. Set the value to 0 if it is NULL.
- name: automation_unsubscribes
description: The number of users who have unsubscribed from automation emails. Set the value to 0 if it is NULL. |