models: - name: mailchimp__lists description: Each record represents a list in Mailchimp, enriched with campaign metrics, (optionally) automation metrics and information about members. columns: - name: list_id description: The unique ID of a list. - name: date_created description: The date and time that a list was created. format: YYYY-MM-DD HH:MM:SS - name: name description: The name of a list. - name: list_rating description: An auto-generated activity score for the list (0-5). - name: beamer_address description: The list's email beamer address. - name: contact_address_1 description: The street address for the list contact. - name: contact_city description: The city for the list contact. - name: contact_company description: The company name for the list. - name: contact_country description: A two-character ISO3166 country code. Defaults to US if invalid. - name: contact_state description: The state for the list contact. - name: contact_zip description: The postal or zip code for the list contact. - name: default_from_email description: The default from email for campaigns sent to a list. - name: default_from_name description: The default from name for campaigns sent to a list. - name: default_language description: The default language for a lists's forms. - name: email_type_option description: Whether the list supports multiple formats for emails. When set to true, subscribers can choose whether they want to receive HTML or plain-text emails. When set to false, subscribers will receive HTML emails, with a plain-text alternative backup. - name: permission_reminder description: The permission reminder for a list. - name: subscribe_url_long description: The full version of a list's subscribe form (host will vary). - name: subscribe_url_short description: Mailchimp's EepURL shortened version of a list's subscribe form. - name: use_archive_bar description: Whether campaigns for this list use the Archive Bar in archives by default. - name: visibility description: Whether this list is public or private. - name: count_members description: The number of members in a list. - name: most_recent_signup_timestamp description: The date of the most recent signup to a list. format: YYYY-MM-DD HH:MM:SS - name: campaign_sends description: The number of sent emails from campaigns. Set to 0 if NULL. - name: campaign_opens description: The number of open events from campaign emails. The same email being opened multiple times is included in this metric. Set to 0 if NULL. - name: campaign_clicks description: The number of click events from campaign emails. The same email being clicked multiple times is included in this metric. Set to 0 if NULL. - name: campaign_unique_opens description: The unique number of emails opened from campaign emails. If a given email to a user was opened multiple times, it will only count once in this metric. This is the metric for opens that is reported by Mailchimp. Set to 0 if NULL. - name: campaign_unique_clicks description: The unique number of emails clicked from campaign emails. If a given email to a user was clicked multiple times, it will only count once in this metric. This is the metric for clicks that is reported by Mailchimp. Set to 0 if NULL. - name: campaign_unsubscribes description: The number of users who have unsubscribed from campaign emails. Set to 0 if NULL. - name: automation_sends description: The number of sent emails from automations. Set to 0 if NULL. - name: automation_opens description: The number of open events from automation emails. The same email being opened multiple times is included in this metric. Set to 0 if NULL. - name: automation_clicks description: The number of click events from automation emails. The same email being clicked multiple times is included in this metric. Set to 0 if NULL. - name: automation_unique_opens description: The unique number of emails opened from automation emails. If a given email to a user was opened multiple times, it will only count once in this metric. This is the metric for opens that is reported by Mailchimp. Set to 0 if NULL. - name: automation_unique_clicks description: The unique number of emails clicked from automation emails. If a given email to a user was clicked multiple times, it will only count once in this metric. This is the metric for clicks that is reported by Mailchimp. Set to 0 if NULL. - name: automation_unsubscribes description: The number of users who have unsubscribed from automation emails. Set to 0 if NULL. - name: mailchimp__members description: Each record represents a member in Mailchimp, enriched with campaign metrics and (optionally) automation metrics. columns: - name: member_id description: The ID of the member. - name: email_address description: Email address for a subscriber. - name: email_client description: The list member's email client. - name: email_type description: Type of email this member asked to get ('html' or 'text'). - name: status description: Subscriber's current status. Possible Values:subscribed, unsubscribed, cleaned, pending, transactional, archived - name: list_id description: The ID of the list the member belongs to. - name: signup_timestamp description: The date and time the subscriber signed up for the list. format: YYYY-MM-DD HH:MM:SS - name: opt_in_timestamp description: The date and time the subscribe confirmed their opt-in status. format: YYYY-MM-DD HH:MM:SS - name: last_changed_timestamp description: The date and time the member's info was last changed. format: YYYY-MM-DD HH:MM:SS - name: country_code description: The member's unique code for the location country. - name: dstoff description: The member's offset for timezones where daylight saving time is observed. - name: gmtoff description: The member's time difference in hours from GMT. - name: opt_in_ip_address description: The IP address the subscriber used to confirm their opt-in status. - name: signup_ip_address description: IP address the subscriber signed up from. - name: language description: If set/detected, the subscriber's language. - name: latitude description: The member's location latitude. - name: longitude description: The member's location longitude. - name: member_rating description: Star rating for this member, between 1 and 5. - name: timezone description: The timezone for the member's location. - name: unique_email_id description: An identifier for the address across all of Mailchimp. - name: vip description: VIP status for subscriber. - name: campaign_sends description: The number of sent emails from campaigns. Set to 0 if NULL. - name: campaign_opens description: The number of open events from campaign emails. The same email being opened multiple times is included in this metric. Set to 0 if NULL. - name: campaign_clicks description: The number of click events from campaign emails. The same email being clicked multiple times is included in this metric. Set to 0 if NULL. - name: campaign_unique_opens description: The unique number of emails opened from campaign emails. If a given email to a user was opened multiple times, it will only count once in this metric. This is the metric for opens that is reported by Mailchimp. Set to 0 if NULL. - name: campaign_unique_clicks description: The unique number of emails clicked from campaign emails. If a given email to a user was clicked multiple times, it will only count once in this metric. This is the metric for clicks that is reported by Mailchimp. Set to 0 if NULL. - name: campaign_unsubscribes description: The number of users who have unsubscribed from campaign emails. Set to 0 if NULL. - name: automation_sends description: The number of sent emails from automations. Set to 0 if NULL. - name: automation_opens description: The number of open events from automation emails. The same email being opened multiple times is included in this metric. Set to 0 if NULL. - name: automation_clicks description: The number of click events from automation emails. The same email being clicked multiple times is included in this metric. Set to 0 if NULL. - name: automation_unique_opens description: The unique number of emails opened from automation emails. If a given email to a user was opened multiple times, it will only count once in this metric. This is the metric for opens that is reported by Mailchimp. Set to 0 if NULL. - name: automation_unique_clicks description: The unique number of emails clicked from automation emails. If a given email to a user was clicked multiple times, it will only count once in this metric. This is the metric for clicks that is reported by Mailchimp. Set to 0 if NULL. - name: automation_unsubscribes description: The number of users who have unsubscribed from automation emails. Set to 0 if NULL. - name: mailchimp__campaigns description: Each record represents a campaign in Mailchimp, enriched with click, open and unsubscribe metrics. columns: - name: campaign_id description: The ID of the campaign in Mailchimp. - name: segment_id description: The ID of the Segment a campaign was sent to. - name: create_timestamp description: The date and time the campaign was created. format: YYYY-MM-DD HH:MM:SS - name: send_timestamp description: The date and time a campaign was sent. format: YYYY-MM-DD HH:MM:SS - name: list_id description: The ID of the List a campaign was sent to. - name: reply_to_email description: The reply-to email address for the campaign. - name: campaign_type description: The type of campaign sent. Possible values:regular, plaintext, absplit, variate, rss. - name: title description: The title of the campaign. - name: archive_url description: The link to the campaign's archive version in ISO 8601 format. - name: authenticate description: Whether Mailchimp authenticated the campaign. Defaults to true. - name: auto_footer description: Automatically append Mailchimp's default footer to the campaign. - name: auto_tweet description: Automatically tweet a link to the campaign archive page when the campaign is sent. - name: clicktale description: The custom slug for ClickTale tracking (max of 50 bytes). - name: content_type description: How the campaign's content is put together ('template', 'drag_and_drop', 'html', 'url'). - name: drag_and_drop description: Whether the campaign uses the drag-and-drop editor. - name: fb_comments description: Allows Facebook comments on the campaign (also force-enables the Campaign Archive toolbar). Defaults to true. - name: from_name description: The 'from' name on the campaign (not an email address). - name: google_analytics description: The custom slug for Google Analytics tracking (max of 50 bytes). - name: inline_css description: Automatically inline the CSS included with the campaign content. - name: long_archive_url description: The original link to the campaign's archive version. - name: status description: The current status of the campaign. - name: subject_line description: The subject line for the campaign. - name: template_id description: The ID for the template used in this campaign. - name: timewarp description: Send this campaign using Timewarpe_this - name: to_name description: The campaign's custom 'To' name. Typically the first name merge field. - name: track_ecomm_360 description: Whether to enable eCommerce360 tracking. - name: track_goals description: Whether to enable Goal tracking. - name: track_html_clicks description: Whether to track clicks in the HTML version of the campaign. Defaults to true. Cannot be set to false for variate campaigns. - name: track_opens description: Whether to track opens. Defaults to true. Cannot be set to false for variate campaigns. - name: track_text_clicks description: Whether to track clicks in the plain-text version of the campaign. Defaults to true. Cannot be set to false for variate campaigns. - name: use_conversation description: Use Mailchimp Conversation feature to manage out-of-office replies. - name: sends description: The number of sent emails from campaigns. Set to 0 if NULL. - name: opens description: The number of open events from campaign emails. The same email being opened multiple times is included in this metric. Set to 0 if NULL. - name: clicks description: The number of click events from campaign emails. The same email being clicked multiple times is included in this metric. Set to 0 if NULL. - name: unique_opens description: The unique number of emails opened from campaign emails. If a given email to a user was opened multiple times, it will only count once in this metric. This is the metric for opens that is reported by Mailchimp. Set to 0 if NULL. - name: unique_clicks description: The unique number of emails clicked from campaign emails. If a given email to a user was clicked multiple times, it will only count once in this metric. This is the metric for clicks that is reported by Mailchimp. Set to 0 if NULL. - name: unsubscribes description: The number of users who have unsubscribed from campaign emails. Set to 0 if NULL. - name: mailchimp__campaign_recipients description: Each record represents the send of a campaign email, enriched with click, open and unsubscribe metrics. columns: - name: email_id description: The ID of the email sent. Surrogate key generated from 'campaign_id' and 'member_id'. Use the dbt utils package to generate the surrogate key. - name: campaign_id description: The ID of the campaign a sent email is from. - name: member_id description: The ID of the member an email was sent to. - name: list_id description: The ID of the list the campaign was sent to. - name: segment_id description: The ID of the segment the campaign was sent to. - name: opens description: The number of open events from campaign emails. The same email being opened multiple times is included in this metric. Set to 0 if NULL. - name: unique_opens description: The unique number of emails opened from campaign emails. If a given email to a user was opened multiple times, it will only count once in this metric. This is the metric for opens that is reported by Mailchimp. Set to 0 if NULL. - name: clicks description: The number of click events from campaign emails. The same email being clicked multiple times is included in this metric. Set to 0 if NULL. - name: unique_clicks description: The unique number of emails clicked from campaign emails. If a given email to a user was clicked multiple times, it will only count once in this metric. This is the metric for clicks that is reported by Mailchimp. Set to 0 if NULL. - name: was_opened description: Whether the email sent was opened. Set to False if NULL. - name: was_clicked description: Whether the email sent was clicked. Set to False if NULL. - name: send_timestamp description: The date and time a campaign was sent. format: YYYY-MM-DD HH:MM:SS - name: first_open_timestamp description: The timestamp of the first open for an email. format: YYYY-MM-DD HH:MM:SS - name: time_to_open_minutes description: The time from send to open in minutes. - name: time_to_open_hours description: The time from send to open in hours. - name: time_to_open_days description: The time from send to open in days. - name: was_unsubscribed description: Whether the user unsubscribed via the sent email. Set to False if NULL, otherwise True. - name: mailchimp__campaign_activities description: Each record represents an activity taken in relation to a campaign email, enriched with data about when the campaign was sent and the lag between send and the activity. columns: - name: action_type description: One of the following actions:'open', 'click', or 'bounce' - name: campaign_id description: The unique ID for the sent campaign. - name: member_id description: The ID of the member the activity relates to. - name: list_id description: The ID of the list the email was sent to. - name: activity_timestamp description: The timestamp when the activity occurred. format: YYYY-MM-DD HH:MM:SS - name: ip_address description: The IP address recorded for the action. - name: url description: If the action is a 'click', the URL on which the member clicked. - name: activity_id description: The ID of the activity/event. Surrogate key generated in dbt from 'action_type', 'campaign_id', 'member_id', and 'activity_timestamp'. Use the dbt utils package to generate the surrogate key. - name: email_id description: The ID of the email sent. Surrogate key generated in dbt from 'campaign_id' and 'member_id'. Use the dbt utils package to generate the surrogate key. - name: send_timestamp description: The time the campaign was sent. format: YYYY-MM-DD HH:MM:SS - name: time_since_send_minutes description: The time from send to activity in minutes. - name: time_since_send_hours description: The time from send to activity in hours. - name: time_since_send_days description: The time from send to activity in days. - name: mailchimp__automations description: Each record represents an automation in Mailchimp, enriched with click, open and unsubscribe metrics. (Enabled if you are using automations.) columns: - name: automation_id description: The ID of the automation in Mailchimp. - name: list_id description: The ID of the List an automation was sent to. - name: segment_id description: The ID of the Segment an automation was sent to. - name: segment_text description: Description of the segment. Formatted as a string marked up with HTML. - name: started_timestamp description: The date and time the Automation was started. format: YYYY-MM-DD HH:MM:SS - name: created_timestamp description: The date and time the Automation was created. format: YYYY-MM-DD HH:MM:SS - name: status description: The current status of the Automation. Possible Values:save, paused, sending - name: title description: The title of the Automation. - name: trigger_settings description: Available triggers for Automation workflows. - name: sends description: The number of sent emails from campaigns. Set to 0 if NULL. - name: opens description: The number of open events from campaign emails. The same email being opened multiple times is included in this metric. Set to 0 if NULL. - name: clicks description: The number of click events from campaign emails. The same email being clicked multiple times is included in this metric. Set to 0 if NULL. - name: unique_opens description: The unique number of emails opened from campaign emails. If a given email to a user was opened multiple times, it will only count once in this metric. This is the metric for opens that is reported by Mailchimp. Set to 0 if NULL. - name: unique_clicks description: The unique number of emails clicked from campaign emails. If a given email to a user was clicked multiple times, it will only count once in this metric. This is the metric for clicks that is reported by Mailchimp. Set to 0 if NULL. - name: unsubscribes description: The number of users who have unsubscribed from campaign emails. Set to 0 if NULL. - name: mailchimp__automation_emails description: Each record represents an automation email (that make up automations), enriched with click, open and unsubscribe metrics. (Enabled if you are using automations.) columns: - name: automation_email_id description: The ID for the automation email that relates to the activity. - name: automation_id description: The ID of the automation an email relates to. - name: created_timestamp description: The date and time the automation email was created. format: YYYY-MM-DD HH:MM:SS - name: started_timestamp description: The date and time the automation email was started. format: YYYY-MM-DD HH:MM:SS - name: send_timestamp description: The date and time the automation email was sent. format: YYYY-MM-DD HH:MM:SS - name: from_name description: The 'from' name on the automation email (not an email address). - name: reply_to description: The reply-to email address for the automation. - name: status description: The current status of the automation email. - name: subject_line description: The subject line for the automation email. - name: title description: The title of the automation email. - name: archive_url description: The link to the automation email's archive version in ISO 8601 format. - name: authenticate description: Whether Mailchimp authenticated the automation email. Defaults to true. - name: auto_footer description: Automatically append Mailchimp's default footer to the automation email. - name: auto_tweet description: Automatically tweet a link to the automation email archive page when the automation email is sent. - name: content_type description: How the automation email's content is put together ('template', 'drag_and_drop', 'html', 'url'). - name: delay_action description: The action that triggers the delay of an Automation email. - name: delay_action_description description: The user-friendly description of the action that triggers an Automation email. - name: delay_amount description: The delay amount for an Automation email. - name: delay_full_description description: The user-friendly description of the delay and trigger action settings for an Automation email. - name: delay_type description: The type of delay for an Automation email. - name: drag_and_drop description: Whether the automation email uses the drag-and-drop editor. - name: fb_comments description: Allows Facebook comments on the automation email (also force-enables the Campaign Archive toolbar). Defaults to true. - name: google_analytics description: The custom slug for Google Analytics tracking (max of 50 bytes). - name: inline_css description: Automatically inline the CSS included with the automation email content. - name: position description: The position of an Automation email in a workflow. - name: template_id description: The ID for the template used in this automation email. - name: track_ecomm_360 description: Whether to enable eCommerce360 tracking. - name: track_goals description: Whether to enable Goal tracking. - name: track_html_clicks description: Whether to track clicks in the HTML version of the automation email. Defaults to true. Cannot be set to false for variate campaigns. - name: track_opens description: Whether to track opens. Defaults to true. Cannot be set to false for variate automation emails. - name: track_text_clicks description: Whether to track clicks in the plain-text version of the automation email. Defaults to true. Cannot be set to false for variate campaigns. - name: list_id description: The ID of the List this automation email is being sent to. - name: segment_id description: The ID of the Segment this automation email is being sent to. - name: sends description: The number of sent emails from automation. Set to 0 if NULL. - name: opens description: The number of open events from automation emails. The same email being opened multiple times is included in this metric. Set to 0 if NULL. - name: clicks description: The number of click events from automation emails. The same email being clicked multiple times is included in this metric. Set to 0 if NULL. - name: unique_opens description: The unique number of emails opened from automation emails. If a given email to a user was opened multiple times, it will only count once in this metric. This is the metric for opens that is reported by Mailchimp. Set to 0 if NULL. - name: unique_clicks description: The unique number of emails clicked from automation emails. If a given email to a user was clicked multiple times, it will only count once in this metric. This is the metric for clicks that is reported by Mailchimp. Set to 0 if NULL. - name: unsubscribes description: The number of users who have unsubscribed from automation emails. Set to 0 if NULL. - name: mailchimp__automation_activities description: Each record represents an activity taken in relation to a automation email. columns: - name: action_type description: One of the following actions:'open', 'click', or 'bounce' - name: automation_email_id description: The ID for the automation email that relates to the activity. - name: member_id description: The ID of the member the activity relates to. - name: list_id description: The ID of the list the email was sent to. - name: activity_timestamp description: The timestamp when the activity occurred. format: YYYY-MM-DD HH:MM:SS - name: ip_address description: The IP address recorded for the action. - name: url description: If the action is a 'click', the URL on which the member clicked. - name: activity_id description: The ID of the activity/event. Surrogate key generated in dbt from 'action_type', 'automation_email_id', 'member_id', and 'activity_timestamp'. Use the dbt utils package to generate the surrogate key. - name: automation_id description: The ID for the automation that relates to the activity. - name: segment_id description: The ID for the Segment that relates to the activity. - name: mailchimp__segments description: Each record represents a segment in Mailchimp, enriched with campaign metrics and (optionally) automation metrics. (Enabled if you are using segments.) columns: - name: segment_id description: The ID for the Segment from Mailchimp - name: list_id description: The ID of the List the segment is part of. - name: list_name description: The name of the List the segment is part of. - name: member_count description: The number of members in the segment. - name: segment_name description: The name of the segment. - name: segment_type description: The type of segment - name: updated_timestamp description: The date and time the segment was last updated. format: YYYY-MM-DD HH:MM:SS - name: created_timestamp description: The date and time the segment was created. format: YYYY-MM-DD HH:MM:SS - name: campaign_sends description: The number of sent emails from campaigns. Set the value to 0 if it is NULL. - name: campaign_opens description: The number of open events from campaign emails. The same email being opened multiple times is included in this metric. Set the value to 0 if it is NULL. - name: campaign_clicks description: The number of click events from campaign emails. The same email being clicked multiple times is included in this metric. Set the value to 0 if it is NULL. - name: campaign_unique_opens description: The unique number of emails opened from campaign emails. If a given email to a user was opened multiple times, it will only count once in this metric. This is the metric for opens that is reported by Mailchimp. Set the value to 0 if it is NULL. - name: campaign_unique_clicks description: The unique number of emails clicked from campaign emails. If a given email to a user was clicked multiple times, it will only count once in this metric. This is the metric for clicks that is reported by Mailchimp. Set the value to 0 if it is NULL. - name: campaign_unsubscribes description: The number of users who have unsubscribed from campaign emails. Set the value to 0 if it is NULL. - name: automation_sends description: The number of sent emails from automations. Set the value to 0 if it is NULL. - name: automation_opens description: The number of open events from automation emails. The same email being opened multiple times is included in this metric. Set the value to 0 if it is NULL. - name: automation_clicks description: The number of click events from automation emails. The same email being clicked multiple times is included in this metric. Set the value to 0 if it is NULL. - name: automation_unique_opens description: The unique number of emails opened from automation emails. If a given email to a user was opened multiple times, it will only count once in this metric. This is the metric for opens that is reported by Mailchimp. Set the value to 0 if it is NULL. - name: automation_unique_clicks description: The unique number of emails clicked from automation emails. If a given email to a user was clicked multiple times, it will only count once in this metric. This is the metric for clicks that is reported by Mailchimp. Set the value to 0 if it is NULL. - name: automation_unsubscribes description: The number of users who have unsubscribed from automation emails. Set the value to 0 if it is NULL.