Mm-hmm So, ready?.

'Kay

No not really Just.

Crap.

Sorry, I I um.

Okay.

It's perfect..

Your judgement it's is biased..

I'm afraid Uh thi this remote control will stay a prototype..

'Kay, so whe where is the remote control?

So, we are.

Where?.

It's here..

So let's go for our detailed design meeting.

Okay.

Yep.

So I will still play the role of the secretary, and we'll have um first the project presentation by our User Interface Designer, David Jordan,

Okay.

Yeah..

Yeah..

and our Industrial Designer, Baba.

Yeah..

So we'll have to evaluate the uh your proposed remote control,

'Kay.

and um have an idea of the price that uh this thing will cost..

And in case if we're we all agree on the fabrica of um building of this remote control, we'll evaluate the um production.

So maybe I will let the our two designers talk about so their.

I have slides.

You have s oh, sorry.

Okay.

Oops.

Ah,

Effectively one slide and maybe we can discuss everything.

Product prod

What slides?

Yep. Okay. Okay. So, this is our product or prototype. This is made by clay.

Looks strange..

Yeah. Uh the basic colour is uh yellow and red. Yellow is uh our company colour,

Okay.

uh red it's uh is more attractive. So we used two basic colour, yellow and red. And the shape, there's two basic shape. The first is a circle and the second is a triangle s piece.

Okay.

It's we call it a mushroom design.

It's looks like some mushroom, so we call it mushroom design.

Yeah. Uh.

So this is a introduction of our product.

Genetically modified mushroom I will say, but

Next a mo

Yeah.

Okay,

keep on speaking.

yeah, so next slide. So there are several key features of our pr prototype. The first is that it is fuzzy. I'm sure this would be the unique design the market.

Oh.

Yeah, yeah I'm sure..

Maybe, I hope so..

Yeah, so it's a fuzzy design, and a unique design.

Yeah, that's true.

Um, and uh the second key feature is that uh s circle channel um selection. In the traditional key uh traditional controller use button to to select the channel but now we have a s circle, so we can turn this ball to t to select channel.

Chan

So it's quite convenient for user to use it.

Yeah, okay, but don't touch don't destroy your prototype..

Yeah, s.

okay. Uh the third feature is a stable triangle base. Uh this sta uh this triangle base is very stable, so uh so it's it's um it's unlikely you cannot found it. So it's v Um, you can put it in the table so you can turn the the ball to cha to select the channel and there's some cute button. You c can can you can see the the shape of the buttons n is a mushroom, so.

Everything's mushroom. So we can call our remote control the mushroom.

Yeah.

Yeah, everything's mushroom. Mush Mushroom design, yeah.

Yeah but it's not like really mushroom because you have uh you know uh like lemon shape, you know, centre is yellow and t d

Yeah

Okay.

Yeah, th that's why if you put it in the table, be careful, somebody will eat it..

To integrate, you know yeah.

I don't think I hope nobody will eat it You know, to integrate the fruit aspect, you know the the in

Oh.

Yeah

Yeah, because mushroom was not in the trends. I mean there was fruits yeah. Yeah.

Fruits and vegetables.

Really? But Fruit and vegetable,

Vegetables. Mushroom is a vegetable.

so mushroom was a kind of you know uh.

Yeah.

I don't think it is.

It's vegetable.

Mushroom?

Yeah.

Mm-hmm.

Oh, uh I'm not sure..

So th it's something eatable.

We can it's a veg a kind of vegetable,

Yeah.

but you know we we integrated them with different colour.

Yeah.

But anyway this is not a mushroom anyway, so it's fine.

Yeah..

I think we take into account what you said about fruit and vegetable you know. This, you know, very enlighted colours, you know.

No, I mean, yeah yeah. Inspira inspiration is.

And inspired colour

and and very sophisticated material, so.

True.

And so.

Yeah.

Next slide.

Uh, no this our only two slides..

So what we w what I can add is that, you know he talk about what is outside, so what is inside is what we dis what we talked before about, you know, the chip,

Yeah.

it is a low level chip, and.

So we cut it to see..

You know, we don't need to k.

Mm-hmm.

You know wi the low level chips inside and you know the L_C_D_ button and the i

Okay. So where's the battery battery?

The battery it is under.

In the base.

It is in th in in the base, yeah..

In the basement. In the basement.

Base. Here?

And where is the solar solar cell?

But we say uh we sa we said solar.

Where is the solar cell?

In fact this this this this is a kind of you know revolutionary solar receptor that we can put outside and.

Oh. Do you think it won't be It won't cris increase the price?

Okay

I don't think so,

Okay, we'll see after.

but it it's might be okay, so.

We will have first to.

I it might be okay. So.

so, mister money, what's your opinion according to this remote control?

Yeah.

I mean, we gonna try to measure how good it is instead of just talking about uh

we had three keys key points to uh for this remote control design,

and first one was uh

Mm-hmm.

fancy look and feel.

Yeah.

Yeah.

So w we'll try to judge this feature uh with a one to seven scale, one being uh no, I think.

Uh just let me check.

So, four point three point five, it means it's acceptable.

One one being true, and seven being false. Okay.

Oops.

Ouch. So

Okay.

Do we have a fancy look and feel, according to you?

Yeah, I think so.

I think you have nice colours. I don't.

But is it.

The sha the bowl shape people like.

Yeah, the shape is unique, and the colour.

Uh I'll agree it's unique, but is it really.

Is it really fancy?

So it depend on how d do you define fancy.

Yeah I mean, fancy was was defined by s fruit and vegetable look.

But it's you have the lemon aspect of this th this this thing..

Yeah.

Maybe if you change if you take the buttons out, and maybe do things like that.

Do Don't do that, please.

I dunno where the lemon is, but

I it's it's i this shape is a lemon like, so.

I mean it's not obvious.

It would be bet more like a lemon?

Yeah.

If.

Because i

I dunno, maybe improving the texture of like having it less smooth or.

Yeah.

Less button.

Uh so, my mush.

Looks like more fruit. Maybe a pineapple?

Yeah, but you don't have any button now.

Mm.

Yeah. I dunno.

And you know, you have the finger here, with the buttons?

Yeah.

That's uh yeah, is that.

Hmm.

that's a good idea.

Yeah, it's getting.

It looks more like a pineapple.

So that's great..

Sorry.

That's great..

What's the use for that?

I have no idea, so..

Uh, for turn turn the ball. If you want to turn the ball, it's very it's very convenient for you to to to turn the ball to change the channel.

I have no idea what.

And where is the voice recognition?

Okay.

Uh. Ah, it's embedded, your microphone.

Okay.

Th this th th there's two two functions.

Yeah, that's Wait th that's the second point.

This is microphone array.

First one is we have to judge the fancy look and feel.

If it is fancy or not.

Okay. Is it better like that?

I mean.

Looks okay,

So we can we can say t

let's say it's a pineapple now..

The colour, is the colour acceptable?

No, the colour is okay, that's fine.

So the shape now.

I mean it's.

It looks like a.

but I would say there is more too much red.

now you took it.

It's too much red?

Um if

In the basement?

It looks like a pineapple with cherry on top.

Okay.

Right. So, from one to seven?

I will give I will.

Mm uh Seven is the ma the maximum?

I'll gi

No, seven is false and one is true.

I'll give two or three.

Three, I will say three.

Three, it's okay. Three, three. Three is fine for me.

Three?

'Kay

Okay.

Isn't it bitter like that?

Three.

Yeah yeah yeah..

Then uh let me.

What other.

The other criterion is is it technologically uh technologically in innovative.

Is it easy to use?.

Feasible? You said previously that you there's um microphone inside an

Ye uh Embedded.

Yeah, this is microphone array, in fact.

It's a micro array, okay.

There four microphone.

Oh. Okay,

So they they they they there's a microphone array.

and you have the there's the technology inside that recognise simple vocal comments?

Yeah, yeah.

And you can turn it so maybe it's techno technologically innov innovative?

So you can capture voice yeah, you c

Oh yeah, yeah.

Yeah, so you can capture s voice from different directions. Yeah.

And I think you you've never seen a rou a round remote control, so it is I

Yeah bu but when you say technologically it's more uh I dunno, in the core, or single.

W Yeah, but.

We have tactile buttons.

Mm-hmm.

I see, you have microphone array embedded. You have.

No, that's good. Yeah.

That's good.

Oh, yeah.

Yeah, th that's another really good point. Maybe okay.

I think technically it's acceptable, so.

Maybe two?

Yeah.

So using the same scale, two?

Two? I would say two

Two, yeah, two. It's it's fine, so.

. You agree?

Yeah, I agree.

Okay.

It's better like that, isn't it?

Now maybe the most critical one.

Okay.

Most.

L last one w I would like to judge is is it easy to use?

Eh, for th the vocal command yes, it's might be easy. But it's just speaking.

Yeah, it's very easy.

You just need the command.

You can use this in this way.

Yeah but this this turning can you can you just re explain me the.

As a principle..

Yeah.

Please.

Th this is the base.

So you can turn to change the channel.

Yeah. Yeah but how how intuitive is it to turn things to change channels?

You just tu turn d d

I think maybe if you he

Oh, ok I understand.

Like if you want to go from.

You take take the remote, so.

If you hear some click.

and you can turn like that to change the channel?.

Yeah. Yeah.

Yeah but imagine you y

I think it's quite easy to so s zapping, but maybe it will be too fast..

Yeah I'm I'm no I'm not definitely convinced it's it's the best way to if you wanna jump from, I dunno, one to twenty?

Oh yeah, that's difficult. That's dif that's difficult.

Yeah.

How can you go directly to twenty, for example?.

No, no, no. I if y uh if.

Yeah.

it depend on the the angle you turn the.

Yeah. I agree. I agree.

Yeah but y how you need to know I.

But I mean if you're fro from two?

I if if this is a channel one. So it c it could be channel two, channel three, channel four, channel five.

I think something that Yeah.

Yeah, you have a, like that, and so on.

So change. Yeah.

And you you can.

Yeah ju just imagine you have fifty fifty channels uh.

Oh yeah.

Y uh fifth channel divided by the num by the by three hundred thirteen degree.

We're not talking Yeah.

So you got how many degree you you it.

Yeah but y but you have to go through all the channels if you want to go.

I think you can if you have a scale, so.

No no, you don't have to y no it's uh when you when you stop t uh when you stop, the the turn,

Mm-hmm.

then the angle you stop is the angle you is the channel you.

Yeah. How d how do you know this angle is th is the correct one?

It's it's very easy, because you kn you know how many channel are there in the.

So you you count one degree, two degrees, no.

Yeah, yeah, yeah. You can do it.

I don't think so..

Yeah, it's a bit difficult.

I think so I think so you can do it. I think so, you can just change.

I think b but the the vocal command is easy too. You can say fifty and fifty it's okay, so.

Yeah voc vocal command is okay. But w we've said previously that maybe it's not going to be th l the main.

There's uh also a number, you know.

Yeah, but when you're zapping you're changing from one channel to the other, so you're passing through all the channels. So, when you say I want to go to the channel number twenty that's you've decided to go to channel twenty, so you can say channel twenty, or channel four, because you really want to go on this channel.

Uh, yeah, and y that's yeah.

But if you really want to to do zapping you you don't really know what you want to do, you can turn it.

And this would be more for browsing, ah.

Yeah.

Just go through all the channels and maybe stop if there is something interesting?

Yeah. To see uh.

Mm-hmm.

yeah uh.

Yeah. Yeah.

Yeah.

Mm-hmm.

Seems to be good.

Yeah.

Good choice, mister David Jordan..

Yeah..

Yeah, I mean you're famous. You.

And but I'd.

And also you can, if you i

yeah, what's what's this cherry?

You ca you can turn this. Or you ca you can you can also turn this.

It is a turn off t turn off button, maybe.

For this you can tune it's for tune. You you if you want to skip from channel one to channel two, you you skip this. If you want to from uh skip from channel one to channel ten you tune this.

It's like fine, from coarse to fine.

Mm.

This is coarse, this is fine.

Yeah, yeah yeah. That's

Okay.

So it's coarse to fine design.

that's very technologic, so. Yeah.

Yeah..

Okay the uh th this looks better. Yeah.

Yeah is is this is, from one channel to maybe to ten channel.

S But I di I didn't see where the t f the turn off t turn on turn off button so much activates

This is from one channel to.

maybe one of the.

Yeah. Yeah.

Yeah, th you have the vocal commands.

Uh it's k.

Yeah.

On off.

on off, yeah.

Yeah, but it has to be on to recognise fas

Most of the time you have the yeah it's a sleeping remote control.

Yeah, sleeping.

Ah, that's not the ecological part, yeah.

That's true. W that why we have the solar ti yeah.

To compensate.

Solar.

Yeah.

Okay.

So

So, which number?

three.

Easy to use, it's very relative but three it's fine, I think, it's reasonable three..

Do you agree?

Mm-hmm.

Three?

Yeah, agree, agree.

So reasonably, is four, is one?

Three f three for me, it's o it's okay.

So, three.

Four or three. Maybe you can vote to see how many everybody gives and no and just take the mean.

And what's your opinion?

Will you give four?

Uh we wouldn't say, I mean, those are sort of agreed but this one would be more five to me.

Five? Yeah, so maybe if.

Uh w w what do y what uh you compare with traditional uh um tr traditional controller?

Yeah.

I think it's easier than traditional controller. If you use traditional controller you have to put a button, but now you don't have to put button, you have you just turn the turn the ball.

Yeah but y you know.

There's two kind of balls,

So you have.

the smaller the the the so you can c you can c you can control the scale.

yeah.

But in the traditional controller, how do how can you control the scale?

Uh by pushing zero after after the first one.

You just push two button, zero and and one.

Yeah,

And that's.

yeah, yeah, y you you can do it, but you can also do it in the b if you you do not wa if you do not want to browsing all the channel you can just p there's also a button here.

Yeah.

Are there some buttons? Okay.

Yeah, this function is just for your browsing, from one channel to th the next one, the next s sn s, the th the third one.

It's not what you said previously.

Mm-hmm.

Previously you said that turning this was the fine.

Yeah, if you're changing your mind.

Fine to coarse.

Fine to coarse.

Yeah, yeah.

And from ten to ten channels here.

Y one to ten, ten to twelve, uh ten to t uh twenty. Ten to twenty and this one, t one two three four five six, like this.

Okay.

Uh there's different scale, so you can you can choose how much do you want to sc

Okay. But this this has to stay on the table, right?

Mm-hmm.

This has to stay on the table.

In fact on a flat place.

I i this is just a base. You can just.

You can.

Yeah.

Yeah but then uh when you turn turn it.

Oh.

Yeah, no no, no. You can't put it out.

Oh ye yes, that's right.

Just It's.

It's just your turning from the base. You need to have everything in hand. If you want to turn, you can't use it and turn.

It's impossible..

Oh

You need to put it on and turn..

Yeah. You know tha that's the weak point,

You use your y

because with a traditional one you just have one hand.

Yeah, but nobody would be able to take it in the pocket and bring it in the kitchen and say I've lost the remote control.

my God.

So th this is a d next generation controller. Yeah..

Nobody would take it..

Sure. Yeah, you would never you would never lose this one, yeah.

So nobody w will lost lose it.

yeah maybe, maybe may

Yeah.

it's the next prototype, maybe we cou

Okay okay, okay.

S maybe we can change from th

Four. Maybe four, it's okay.

Four. Okay.

Four? Easy to use, four.

I'll put four.

Gonna say four.

Four.

Yeah, four it's more reasonable.

Uh it's even easier to maybe.

You can you can erase with this er yeah.

Ok

Okay.

Mm.

Yeah, four it's more reasonable, so. So it's nine,

So, average?

nine over three.

Three?

Three?

Trois. Three..

Oh yeah, it's.

Trois..

Okay, so.

It need maybe some wo further work, but it's.

Yeah, especially on the easy to use

Yeah, uh s yeah.

Yeah.

target.

Might it might be fine.

So, th the project is accepted?

Okay.

Yeah.

Yeah, b I think.

But I d m I think that it will be good to do some more work to transform this into a pineapple.

Yeah, yeah.

Yeah.

If you re we really want to have a fruitful remote control..

Yeah.

Okay.

So uh mm mm. Mm.

That's the finance.

Okay and we we had a project prototype presentation with the evaluation. So as we all agree to accept, under certain conditions, the prototype, we'll have look to the final sh financial view.

Yeah.

Mm. Okay.

So we need to calculate the production cost. As I said in the first meeting we need to have so a remote control that would cost not more than twelve and point fifty Euros.

Mm-hmm.

Mm-hmm.

And if not if it's not the case y you would have to redesign it.

Mm-hmm.

Oh yeah.

Yeah.

So, just have a look at the okay here is the Excel sheet, so

so it has the energy source. We have hand dynamo. No, we don't use that.

No.

We have battery, right?

Yeah, we have battery.

Kinetic, we don't have it, I suppose,

No,

but we have solar cells.

um solar cells, yeah.

Um, how many do y do you need, solar cells? Do you think one would be enough, or such as as number of branches?

Uh I think in each ball you have three.

Three?

three uh yeah, three, yeah. Three three solar cells.

So, electronic. Single simple chip on print? Just one would be necessary?

S s simple, simple, yeah.

One?

Yeah.

Zero for the others. And sample sensor, sample speaker. One?

Mm. One maybe, yeah.

As we have voice recognition, I think.

Yeah yeah yeah.

So the case.

Is it.

Is sh it.

So we are all already nineteen.

Wooden..

Okay,

just keep on going, just to have an idea.

The solar cell is too expensive..

Yeah..

Is Yes a wooden pl I and that's.

Well uh.

There's no wood, so plastic just only, I think.

yeah, but what what about case? Uncurved, flat, single curved, double curved. I think it's more like double curved.

That's gonna be double curved, yeah.

Double curve, yeah, double curve.

One?

One, you have.

Uh wood?.

But it's yeah, a a rubber uh.

Rather four buttons.

Uh do we need special colour?

Oh no, interface.

Y maybe, two? We have two special colours.

Yeah, yeah. Y y yeah, yeah.

Yeah, yeah that's special colours, sure.

Push button.

Mm. Yeah, we have four.

Five?

Five..

Okay. Scroll wheel. We don no.

No.

It it's more like integrated scor.

I think that this will be like a scroll wheel, actually.

No no.

Yeah tha that's wheel.

Y you tu you turn you turn it, so.

No no no, it Okay.

Yeah, maybe two scroll wheel, as we have the coarse coarse to fine scroll wheel.

Yeah.

Yeah, true. Yeah, yeah. Yeah. Okay, yeah, yeah. Scr

So, no button supplements?

I think the price is okay.

No.

Okay.

Um, no.

Okay we I think we have problem..

L_C_ display, maybe. Interface.

I think we s if we keep on adding things.

It's okay. fine.

so we have to.

Yeah w one of the m key point is solar cells.

Maybe if w t if suppose if we change and we g put just one?

Yeah.

Has it changed.

Yeah, it was stage one, so.

No y i it did change, but

Okay.

We have change the electronics to from from the the the sample sensor to regular chip. Oh.

just imagine we have.

So.

We have to delete the the sample sensor, I think.

Yeah, but we have you the the voice recognition,

Yeah.

no?

Yeah but this one one of the feature we were not really.

Yeah it's the one it's.

Okay.

m maybe we ha we have two versions, the first version, the basic version.

I think you can transform the wood into plastic, maybe.

Advanced version we have speak.

Yeah.

Because uh it seems that this can be.

Yeah, if.

Or it would be better.

yeah, wood into plastic and it it should be fine.

Plastic is free..

Yeah.

So, do we need special colour?

Yeah, that's one of the requirement.

Because we have red.

Yeah, red and yellow.

Red and yellow.

Wait.

Fancy.

We we can we can we c.

We could turn we could turn everything in either yellow or black.

yellow.

Black then is a regular colour, so.

I think so we need if we try to have a kind of

Yeah, one.

pineapple bee..

Yeah. So push button then it's it's the next expensive one.

Yeah. An but we have integrated scroll wheel with push dut button. And I think this is one. Integrated scroll wheel push button

Yeah, thi this might be.

. So we'll we have only one? And push button.

Close to.

So if we have all integrated i in the scroll wheel and push button, it's uh.

One. I can remove maybe f you have five with push buttons, so we can just, I dunno, try to modify some of them to have yeah.

Okay, so what's the bottleneck?

How about we change the sale?

Double curved.

Double curve. We can transform the double curve into single c yeah.

Something flat.

F some.

Yeah, but flat.

S uncurved. Yeah, maybe not.

Single curve.

Case, what's the ca

Yeah.

Single curve should be fine, so. Oh, what.

Mm. Nearly.

Ah we have one.

And then one Euro left.

Um.

Maybe don't bat no battery, only solar cells.

It's it's a bad idea, so..

Um.

I think there's a problem with the push push button. We only need maybe just one.

Two?

Just one.

One..

Yeah.

That's fine. That's fine..

Okay. Okay. Agree.

So yeah, you will have.

So we have one button,

One s one scroll wheel, so

one wheel.

So one button, and s scroll wheel with push button on it.

And the vocal chord, it's fine. It I th it's fine.

So.

It's good they're not charging anything for that..

So, yeah. It think we we've done good job, as the cost is

Cou could we have look.

twelve fifty e

Could we have look at the p the the prod the p the cost?

Yeah y actually it's wrong. We're not under twelve Euros and a half.

Yeah, but it's under or equal. It's not written. Sometimes it's under or equal.

It's fine. It's under or equal. It's fine, so.

Okay. Okay.

Okay. So let's say.

Twelve fifty.

Wha what.

It's fine, twelve fifty uh.

yeah. Which part is the most expensive part?.

Solar cells.

Yeah, I think.

The solar cells, r is i is it?

Yeah, I think it's not t t

I think, yeah. But it would i be interesting for our marketing team, to make a lot of advertisement concerning these solar cells to be.

Yeah, to be able to si to sell it.

Yeah.

Cheaper.

That's nice argument,

Yeah, with mi

but if it's it's still four our of twelve.

It's it is really really uh really very very expensive, though.

Yeah.

Maybe if uh okay.

Yeah but it will be technologically innova innovative, so..

Okay.

Yeah, yeah.

Yeah but we just have one button..

So it's easy to use and powerful, as the remote control a has only one button.

Easy. I don't know about powerful. Yeah.

Easy, powerful.

It's easy to use. It's very easy to use..

Mm.

So I don't think we need to redesign the p the product.

No.

Uh that's what we've just done.

We've done it with it is under the if it was low, high or so.

Yeah.

Yeah.

So.

Um okay.

Now.

So So what are we going to do with this project evaluation?

So.

Well I think we have just have to discuss if.

Okay, okay, it's fine.

I dunno.

So did you enjoy your clay modelling?

Yes. Of course. This is my job..

Yeah? Was it a nice way to create your remote control?

Yeah, it's uh it's good, to to create a control instead of a computer..

Yeah, I think I find it really funny and amazing and interesting to go through all the process to from the beginning to the end. And designing, looking at the chips, the solar cells and uh and it was very informative for.

Yeah.

And for the marketing guy?

Uh tha that was good but we should have more brainstorming like meetings, maybe.

Yep.

'Cause we just presenting one is presenting his stuff

Okay.

next one his stuff and then we try to combine afterwards, so it um.

Okay, okay.

And new ideas about new products, maybe, wi which would be fashion and uh and yellow..

Yellow. I think you can think about a yellow T_V_ now after a fruit T_V_ or I dunno.

It can be an interesting I don't know.

Yes, just lemon.

Yeah, just a lemon T_V_ it'd be yellow lemon.

Yeah, but y you know the traditional T_V_ it's um.

It's flat, uh.

Yeah yeah it's flat,

Squared?

yeah the shape is very boring.

Yeah, that's right. It's really boring, yeah.

Could we come up with new T_V_ with such as this kind of T_V_?

Yeah..

So you can you have base, triangle base so you the T_V_ you can.

Ah, the lemon T_V_ with the pineapple remote control.

Yeah, that's that would be really interesting, actually.

Yeah. Yeah. Because the T_V_ you also.

Oh, that's interesting. You could f we could do a kind of fruit collection of electronics things. Electronic device.

Device devi

Yeah.

Yeah, but just don't trust too much the trends.

Yeah.

The fruit? Yeah.

Maybe.

'Cause fruit and vegetables it won't last for ten years uh.

Yeah, maybe la next year it will be insects.

Yeah, it's.

Maybe two years it's dead.

Yeah.

But I think it's good to follow the f flow and you know make it now and after, you know, if the people change their mind you change also the product.

Yeah.

Mm.

Yeah, but this is good because it's not a long long life product.

Yeah.

T_V_ is more like fifteen years, maybe, so.

Yeah, yeah. That's a yeah, yeah.

If you have a lemon lemon T_V_ for

We can think about T_V_ with you know where you can change you know the aspects o like for the cell phones, you know.

fifteen years.

Customable T_V_.

Yeah, you customise it every ti so every ti if people change, you just change the appearance, and y y you can keep.

Yeah, yeah.

Ah such yeah. You've already said mobile phones.

Okay.

Tha that would that would make it. Yeah.

Yeah, you can keep the global appearan

Yeah, and following.

The mood of persons, the fashions uh.

Mm.

Yeah.

It's interesting, maybe we can create a a line of uh T_V_ with uh a a tr

We int Yeah, T_V_, yeah. A T_V_ for autumn and a T_V_ for winter, you know, so it's.

Yeah. Yeah.

So what i and do w is it Okay.

So I think the costs are within the budget. We're just at twelve fifty Euros.

Yeah, the pr at.

Yep.

Yeah.

So

do you think you can celebrate your creation?

And you can celebrate your leadership..

Oh, thanks a lot. Thank you, mister David Jordan..

Yeah but I think f it's really a celebrating object. So it's yellow and very a very ha it's very happy, so.

Yeah.

Hmm.

Uh it's it's a pr it's like yeah.

Yeah. It's party party remote control.

The thing now is to to sell it.

Yeah, it's your job..

Yeah,

Sell it..

right, go and sell it. Goo and good luck, so.

Yeah..

Yeah. Okay and the twelve fifty twelve uh twelve.

Uh-huh. Twenty five Euros.

Twenty five Euros, yeah.

It should be fine.

Yeah, I think it's.

It's maybe a little bit expensive..

Twenty five Euros.

It's cheap, yeah. No, I.

No, it's not so expensive.

I'm not so happy about the fruit shape, you know.

Wh really?

It should be it should be fine, you know, actually. S

Okay.

Maybe what you can do a test. Put it outside, and if bees come, it's really fruit..

Yeah.

I I think I like the the colour a the colour are very good, so actually so.

But don't put sugar in it, it's not working.

Okay..

No, the colours are uh it's perfect, yeah.

It's perfect, and.

True. Uh yeah, another thing is the logo is missing still.

I p is th y.

Yeah, but the colour, I think the colour is more is most important,

the the yellow ball thing that.

Uh.

because I I don't think you have ever seen something like that before for a remote control.

Still that was one of the requirements we had. It's yeah but it I don't think it's such a problem just putting the logo somewhere.

Uh f like y we can we can put some uh double R_.

Yeah, but we decided to have something yellow and red, for the costs.

Yeah.

So maybe we can just integrate it on th on one side, the double R_.

Mm.

Okay yeah, yeah. That's actually good idea, so.

Yeah.

Mm.

So we have the logo, we have the colour, and we have the fashion in electronics,

So we have to give a.

so we have the slogan too.

So we have give him give it a cute name.

Yeah

th no, it's the it's the pineapple control remote control.

Mush mushroom controller.

Cute na You cannot say mushroom because it's not the trend.

It's a pineapple now, it has changed. It's a pineapple.

It's not a mushroom. It's a pineapple remote controls.

It's not the trend.

Pineapple.

Pa Pine apple.

Yeah, pineapple remote remote control.

Yeah, but just flying saucer, or.

With cherry on top.

Oh, that.

Okay.

I would say flying saucer.

Oh unid uh unidentified remote control, so.

It's more appropriate, somehow.

Okay.

That's that's pineapple remote control. I think it's fine.

Okay.

Will you buy one?

Yeah. Yeah I will try I'll try.

Okay.

Mm.

Try to. Okay uh.

Twenty five Euro.

. I can hel I will try versions so to see how easy easy to manage.

Okay. Yeah you told me you h you d you d you lost your control your T_V_

Yeah I always lose my Yeah, so so i if it is a universal one I can use it with my T_V_, so it would be.

so you need to buy one.

One thing I like is the shape, because you know it's not like the uh the remote controls you can put in your pocket, on uh in your jacket.

Okay..

Mm.

Traditional one? Yeah. So this one and this one. What do you choose?

I prefer the laser remote control. No.

I think I would choose this one because of the colour. It's

What do you choose? Okay.

it's will enlight your house, your home and your T_V_, so.

Okay.

Oh. Maybe next if we decide to do something we'd can put light inside.

Yeah. Yeah, yeah that would be uh an idea.

Yeah but that's going to be expensive, you know.

Yeah.

We had some problems going to twelve Euros and uh I dunno.

I think it it would be interesting to just to see if we can if people will buy this one, and maybe add some features to it after yeah.

Yeah, afterwards, if

Yeah. Yeah.

if it's a new trend. Okay.

So.

Yeah that's that fine. So we can celebrate now. That's our new product.

Champagne, mister Baba..

Yes.

We should celebrate.

It's it's fine. It's I like it. Next time..

So buy one..

Well, I'll buy one here.

Yeah..

So.

Mm.

Okay, I will close this. Mm.

Yeah. No?

So I think we have finished the designing and the evaluation of our remote control

Okay. Okay.

Yeah.

and we have a nearly final product.

Our final prototype which yeah.

Final prototype, yeah, ye yeah.

Final prototype, right.

Prototype, yeah.

So, thank you very much.

Okay.

Okay. Okay.

Okay.

Very productive.

Okay. Thanks.

S so who is going to take the remote control?

Question: What were the final decisions made in the meeting?

Response: After evaluating the remote control prototype, the participants agreed that the project should be accepted. However, certain conditions had to be met. They also agreed that the prototype needed further work to be transformed into a pineapple shape. The participants set a budget of twelve Euros and fifty cents, and after calculating the cost of production, they realized that some changes had to be made to the design of the remote control prototype.

Question: What did the participants decide to do about the solar cell feature on the remote control?

Response: The participants decided to replace all three solar cells in each ball of the prototype with one solar cell, in order to reduce the overall cost of the remote control.

Question: What other specific features did the participants decide to change in order to reduce the cost of production?

Response:
* The participants decided to change the following features to reduce production costs:
    * Single chip on print instead of multiple ones.
    * One sample sensor instead of multiple ones.
    * A single curved case instead of a double curved case.
    * One push button and one scroll wheel instead of five push buttons and a separate scroll wheel.

Question: What was Marketing's opinion on the vocal command feature of the remote control?

Response: Marketing did not have much of an opinion on the vocal command feature of the remote control. Even though it was initially agreed upon that vocal commands would not be the main method of interacting with the remote, they were satisfied with it being included as an option.

Question: What was Baba's opinion on the color and material of the remote control?

Response: Baba said that the yellow and red colors were good. They also liked the combination of plastic and rubber that was being used in the remote's construction and thought that it looked good.

Question: In summary, what did the participants of the meeting agree to do next?

Response:
The participants agreed to the following:

* Change the remote control's shape from double curved to single curved.
* Change the case material from wood to plastic.
* Change from five push buttons to one push button.
* Integrate the scroll wheel and push button into one feature.
* Change from three solar cells per ball to one solar cell per ball.

Question: Were there any questions or concerns brought up during the meeting that did not get resolved before the meeting ended?

Response: There were no concerns or questions brought up during the meeting that did not get resolved before the meeting ended. All concerns and issues brought up in the meeting were discussed and resolved by the participants.

Question: Did any of the participants disagree with Marketing's suggestion of changing all five push buttons to just one push button?

Response: The idea of replacing all five push buttons with a single push button was not suggested by the marketing team.

Question: What was the advantage of the triangular base?

Response: This triangle base is very stable, so it's unlikely you cannot found it. So it's v Um, you can put it in the table so you can turn the the ball to select the channel and there is some cute button. You  can see the the shape of the buttons is a mushroom.

Question: What specific benefit did the participants expect from putting a solar receptor outside the device?

Response: The meeting transcript does not include any information about the advantage of putting a solar receptor outside the device. Therefore, I cannot answer the question.


Help. It's up there? That screen's black.

Alright, okay. Okay, that's fine.

Oh God.

Are we done? Right, okay um, this is our second meeting and I might be a bit all over the place.

Um, right our agenda for today, do you want us to give you a second?

Uh, no that's okay,

Okay, um.

sorry.

I'll go over what we decided last meeting,

Mm-hmm.

um, we decided upon a universal control, one handset for all, T_V_, video equipment.

Sorry.

Um, that it was important that the product was accessible to a wide range of consumers, wide age range, not limiting anyone. We decided it was important to reflect the company's image in our product, we put fashion in electronics, you know that kind of s thing. Um, our budget would have to affect um try not to reflect our budget, um that we might have a bit of oh oh you can see it, okay. Um dissonance between what our budget was and what we want it to look like.

Um want it to look uncluttered, undaunting to the customer. We discussed a flip-open design, um reducing the size of the control and an electronic panel um for further features like programming, things like that. Okay. Um, three presentations, I've got written here so shall we hear from Marketing first?

Um is it okay if I postpone that til later, I just want to get access to a little bit more information,

No that's fine, that's fine..

is that okay?

Okay, yeah I'll go first. Can I grab the.

Unplug me.

Thanks. What do I have to press? Oh, F_ eight?

Um, F_N_ function F_ eight.

Oh right, yeah. Okay. Maybe.

Yep.

Yep there we go. Okay this is uh the working design, presented by me, the uh Industrial Designer extraordinaire.

'Kay, this is where I went a bit mad with PowerPoint so. What the first thing question I asked was what are we trying to design? Well, a device which basically just sends the signal to the T_V_ to change its state, whether that be the power, or the channel um or the volume, everything is just um some sort of signal to change the state of the T_V_ or other appliance that it's sending the signal to. Um, so I decided I'd have a look at what th other people have designed and try and take some inspiration from that. But uh although we will want to be taking ideas from other people, we wanna make sure that our design stands out and I thought that was something that well it wasn't really my area because I'm dealing with the inside really. So um, yeah I ran out of time so I couldn't do this one as fun as the last one.

Um and uh I found out that most uh controls use some form of infrared to send signals to the T_V_ presumably because of the cost issue of uh something like uh the same thing that computers use, wireless and, you don't need to send very much information. Um, most of them are powered by some form of battery. Now our one, I'm I'm not sure whether we want to look at the size issue because most of them are powered by triple A_ batteries but those can be quite bulky so I d I didn't know if you wanted to look at something else um so we could shrink down the size of the control.

Mm-hmm. Could I can I interject to ask a question there,

Mm-hmm.

Yeah sure.

is that appropriate? You're saying the triple A_ batteries are small or the surrounding it?

Um no no, if you if you look at if you look at most remote controls they're quite they're quite chunky and that's because of the size of the batteries,

Mm-hmm.

they have to be obviously this certain size to fit those batteries in.

Right, the triple A_s are the smallest you can get are they not, right?

Yeah the the.

Okay.

They are.

well you can you can get the sort of circular round ones but I'm just wondering about power consumption

Oh I see.

and how much you need to send the data across.

Okay.

Um, and d which leads sort of onto the next point about'em being small and easy to carry round. Um, now the ones at the moment are small but I was just wondering if we could look at something a bit smaller. Now the main components I came up with um were obviously the power source for the batteries'cause otherwise it's not gonna work, uh as I said about the w which batteries we were gonna choose, we can uh discuss that later and then you obviously need something to decode the information that you're putting in from from the controller Now these have a wireless range of up to about five metres which is sort of suitable for anyone who's watching the T_V_ unless they're in a cinema, which not most people do so as we're applying to the most audience that should be fine. And then I was uh just had a quick look at the external design but I d I left that mostly to the uh interface designer. And so this is what I had as the basic idea of what we wanna do.

It's not a proper circuit, I'm not sure if it'd work or not, I'm not even confident that those are the real um the real way you'd wire it up but anyway, we've just got the the power going to the infrared bulb with the chip and the uh U_I_ interface um which would basically, when you when you pressed anything it would the chip would convert it into some form of I_R_ data which could be decoded by the T_V_ receiver, which obviously means that we're gonna have to conform to whatever um whatever form of communication that the T_V_s are already using and since that that's another use and reason to use that infrared because that's what all T_V_s use at the moment. And then finally, um we want uh the it to be available to a wide audience at a low cost so all the components that I've put forward are uh low in cost so that that should be good. Um it should should be different enough um from the alternative products to get a good consumer base, we were talking about it before and also just something that I was thinking about, uh because they're small they're also easy to lose so if we could look into some way of d dunno some anti-going down the side of the sofa thing that you could have,

Mm. Mm.

I th that was just sort of a general point there.

Mm.

And that's uh yeah.

That's a very important part, it came up in our market research findings too so I can refer to that, whenever you like me to present.

Alright okay, and yeah, that's that's what I came up with there,

Okay, thank you very much.

so if you wanna.

Um, would you like to continue on from that?

Yep.

Ooh.

'Kay. It can be.

Or, maybe move the laptop over.

okay, that's okay with me. further..

Oops. Why's it not working? F_ eight, right?

F_ function.

Function F_ eight yeah.

Okay. Mm why's it in the right?

No. The plug hasn't come out at the bottom, has it? No.

Yeah, it's connecting.

No, no yeah it's just.

Meter adjusting.

okay.

Oh, there.

Yeah. Actually mm some of my points might overlap with what William's just mention,

Yeah.

but basically my method was like uh whatever brainstorming we did in the last meeting, just a couple of valuable points and started developing on that and there might be some missing loops in this thing which I think we'll uh take a feedback from the marketing because um, I haven't had some marketing data and basically every product is marketable. So purpose, as William already said, I would put it to simplify the interaction with T_V_ to make make it as simple as possible. And to summarise I I would say it's it should be user-friendly by being easy to use, rather than having a lot of complex button because you can have an engineering maybe having hundred buttons and maybe having uh a remote control which has the main features like volume control or channel ch changing the channel or whatever. But we are to to make it unique so that people want to buy it, will this two features together. So what the concept is to have a flip-top model. The main functions such as which are like often used will be on the top and the complex functions which say you you can say like the y young generation or trendy generation want to pr say programme their favourite channels or whatever, can be put in the middle part of the f flip-top. So it's like it could be accessed by a wide ra range of uh audience and we can punch in new f features such as uh added features such as shock proof body and maybe a design to appeal to a lot of people. Findings most people prefer us user-friendly rather than complex remote controls because there are times like uh people have used a remote control for say a year or something and they they are not used maybe thirty to forty percent of the buttons so it's not of no use of punching in the uh trying to put in those things in on the top of the remote control and try to confuse the user. As we saw we we have to make a profit also so we we can maybe go for an economies of a higher production mm by fifty million we said? Yeah,

Yeah.

with that I think we'll be able to achieve economies of scale also, so we can give in add in more features and make it less costly. Um, that's so this is if you ask me personally, I would make uh flip-top with a trendy uh uh design and s maybe we we should look at also like the buttons whe whether they are like soft or little hard because they are times when the buttons tend to be a bit hard after uh continuous use usage and all that.

Yeah.

So in overall a simple and uh user-friendly design.

Mm.

Uh any comments like, if you want?

'Kay. Um, I think we'll chat about it at the end,

Okay.

okay so if anyone wants to write something down that they want to bring up at the end, um.

Yeah sure.

'Kay.

Ooh, it's vibrating, that's strange. Oh, God. Right, okay.

I think you'll have to.

Have I got to keep this here?

You can't.

Does it matter?

It'll have to this can't be pulled.

I'll have t I'll have to move it won't I?

We just do the best we can.

Uh, whoops.

You'll have to push it a bit more.

Will it manage? Bit more,

Yep.

oh dear..

Yeah this is more than enough. Okay.

There we go, I've got a bit more of the cable.

Oh..

There we go.

Is that okay?

Yeah I think you can pull it out now.

Thank you,

just pull it closer a little bit.

Uh you should be able to and.

Yeah, you might.

yeah, there you go.

Get it right over, okay, thank you.

Ah. Look at that.

Okay, um, I'm going to look at the functional requirements from the marketing point of view and uh obviously our starting point with marketing is always market research. Um, so that's where we started, we used our our usability lab, the company's usability lab, we did our usual selection methods to get a cross-section of the general public, male and female, all age groups from fifteen upwards and um we observed them in the lab, just their general use of the remote control, you can see we had a hundred subjects there. Our findings, lots of findings, I've just summarised some of them here. The overall thing which I've I've got at the top there in italics is that users dislike the look and feel of current remote controls, so it has obvious design implications there. Um, we found that seventy five percent of users find most remote controls ugly. Eighty percent would spend more money when a remote control would look fancy, we were quite surprised by that finding, but um that's quite a high proportion of our our, you know, international target group are prepared to spend more money for something that's a bit nicer looking. Um, current remote controls do not match well with the operating behaviour of the user overall. For example, you can see below there, seventy five percent of users zap a lot,

Yeah.

so you've got your person sunk back in the sofa channel-hopping. So again there's power implications there. Um, fifty percent of users only use ten percent of the buttons, so again a big design issue there. Um and possibly we can also cut back on cost if we don't have so many functions actually on the remote control. Um the biggest frustrations that people found with regard to personal preferences were um something that you you mentioned earlier, uh remote controls are often lost in the room, it's a slipping down the back of the sofa type of thing, uh fifty percent were were particularly frustrated by that. Uh thirty four percent of people take said they take too much time to learn to use and I think that ties in with the um the previous finding of people only using ten percent of the buttons, they just can't be bothered to learn about the other functions. Um, um slightly more than a quarter of people said it was bad for uh repetitive strain injury. You know those small movements of the remote control can lead to kind of shoulder and elbow problems. Um the vast majority of the thirty five and under age group would like um a liquid crystal display and speech recognition, again that was to aid I think in uh when they've lost the actual remote control, some kind of speech recognition. Something we didn't put to them, but which I'm thinking of now is um even if perhaps the lost control can give off a bleep every now and again til you find it or a flashing light, possibly. Um, that trend reverses in the older age groups. So thirty fives and unders who would like those two features, that kind of evens out thirty five to forty five and in the older age group it kind of reverses, they're not so bothered with this. I had marvellous tables and things that I could show you,

'Kay.

but I think I'll just keep it simple,

if there's any more information I can email you extra details,

That's fine.

Okay. Yeah.

Okay.

is that okay?

Right, um

Huh.

we have new project requirements, um we're not going to be using teletext,

Okay.

um apparently the consumers consider it outdated with the internet now. Um our control is only going to be for T_V_, it's not going to be a combined control, which limits you know all of the different things that it limits the cost for us,

Mm-hmm.

but it also makes it easier to understand for the consumer.

Mm-hmm, so can we not programme a video with this remote control?

It says for T_V_ only, so looks like it's just.

Just channel-hopping.

yeah, I think maybe Sky things like that might be incorporated into it, but I don't know, what do you think? It just said, for T_V_ only. But I mean, general T_V_ controls do do video as well.

Would that imply video use?

T yeah yeah. I d well I dunno'cause uh the w if you've g

I mean you bu well som you get com you get combined T_V_ and videos don't you?

Yeah. If yeah.

Mm-hmm, yes.

and if you got if you got a Sky box, they have one of those plus boxes, you can record straight off the T_V_ anyway so on to on to like the T_V_ hard drive or so.

Mm. I think we assume that it's still got play and stop functions and programming.

Anything about that on the market research or something like regarding whether people want a combined something like that?

Yes.

Yeah.

Um we didn't really look into that but remember we found that finding that most people only use about uh ten percent of the buttons,

Ten perc

Mm.

Mm-hmm.

I think th th those do tend to be the basic channel-hopping things and on and off for the video, fast-forwarding, so on

Yeah.

and I think it's sort of general knowledge that people do find programming their videos a nightmare.

Okay.

Hmm.

Ju um just as an idea on the uh speech recognition thing that pr it'd probably be quite expensive to incorporate an entire speech recognition thing

Mm-hmm.

Pens

and they're not that great anyway.

In fact I've just called up that table there,

Alright, okay.

we asked those two questions, the table relates to both questions, so we didn't differentiate. Would you prefer an L_C_D_ screen, that's multi-function remote and would you pay more for speech recognition in a remote control?

Alright, okay.

So you can see how the the yes no sort of varies across the age group there,

Mm-hmm.

Yeah.

and a substantial number of don't knows in the older age group, I think that's just general fear of new technology.

Yeah,

Yeah but um on on that again I just thought'cause you can get those key chains now and you whistle and then it'll let off a loud noise to let you know where it is

Mm-hmm.

bu

Oh yeah.

so I thought that could be quite a.

Right.

We do have a budget limitation that we can't control ourselves, so I think when we can take a cheaper option which still does the same kinda thing

Mm.

um because it is something I it needs to be the thing that you use to find it needs to be something that you don't lose, you were saying whistling,

Yeah. Yeah.

maybe on the T_V_ you could put like a pack on the T_V_ or something so you can't see the remote, you go and press the button on top of the T_V_ and it beeps

Okay.

and you're like oh okay it's over there, something like that,

Yeah.

Yes. That's a super idea.

but that's that sounds a lot cheaper to me.

Hmm. Yeah.

Yeah.

Um the third thing was that we have to make sure the corporate image is very much incorporated into the handset. Um so we want logo, we want um fashionable, trendy, I mean what you were talking about with the marketing. Um, people paying more for it to look good. Um, we need to focus on that as well.

Yes, further market research will be needed to kind of focus on what that is, it's gonna be different for a fifteen year old th for somebody who's sixty

Yeah.

and also across the world if we're aiming at the international market. What is um attractive to a trendy New Yorker and what is attractive to a retired South African, I dunno,

Mm.

you get the idea. It's it's gonna vary around the world. At the end of the day, th the engineering design is one thing, it's the user interface design that may and th the sort of you know fashionable aspect of it we might have to change for different markets round the world.

Yeah.

So are we talking of a single model or maybe five, six designs?

Yeah.

Sure.

Well y yeah you could you could have a number of different designs

Alright.

I mean inside they'd be essentially exactly the same.

Right.

Mm-hmm.

The features could be same and the body could look slightly different.

Just.

Yeah.

yeah, yeah.

Mm.

So.

What about you were talking about the buttons,

Yeah.

um the controls that are coming out now have kind of big, rubber buttons, not tiny little one, big, rubber buttons, but what about, I mean,'cause we got to make it original, what about um you know with the touch screen computers

'Kay. Yeah, yeah that's what I was just yeah.

yeah? Um so you it's like a little panel that you touch rather than a button which shouldn't wear out as much either, not sure about the.

No, well no'cause you wouldn't have to you don't actually have to press them you just.

You don't have to press it, you just have to put your thumb onto it.

Yeah.

Um, think that might appeal I'm thinking kind of Japan, I'm thinking uh young, um office people,

Mm. Mm-hmm.

trendy kind of a thing.

Yeah.

Yes it will appeal to sections of the market def

Um, but quite, um, easily labelled so that anyone can oh yeah that's obvious what that's for

Mm-hmm.

and it's not daunting to maybe the older generations, um.

Mm-hmm, mm.

Mm. But also er ergonomics as we're saying with the different designs, ergonomics uh there's sort of physically different things'cause um if you've ever seen the X_ Box they had to make two different sized controllers because people in Japan wouldn't buy it because the controller was physically to big

Were too big.

because um they're c uh just generally Japanese people have smaller hands

Mm.

so they couldn't get round the controller which is uh so if you I don't know what'cause you obviously you can have bigger buttons for some countries or something and smaller ones for others.

Yeah, uh maybe to as uh it it was indicated that uh uh risk uh of uh repeated use, the injuries, maybe a touch screen could be a better option for that.

Yeah. Yeah.

So, a bigger b okay so y you're dividing designs based on not only segment age groups, you're desi uh dividing it according to the countries also, the market.

Mm-hmm.

Maybe for U_S_ and all you can have a slightly bigger remote control

Yeah.

and maybe in Japan and all you need to have a small, yeah.

I think we have to design one product

Hmm. Huh.

and then the company can take it wherever they want to uh

Yeah.

in the sense that they can make it smaller, or they can make it bigger or they can change the features slightly, um.

Yeah.

Mm-hmm.

Mm-hmm.

Th the internal d engineering design has got to remain the same, yes, absolutely.

It's gonna be the same, so we need to focus on just one thing, not get bogged down in lots of different um possibilities, um.

Yeah.

Mm-hmm. Mm-hmm. I'm concerned, when you read the the R_S_I_ issue again, repetitive strain injury, I don't think just moving your finger around on a small screen is going to deal with that enough, I think that is still a kind of a question mark issue how we deal with that. Um, R_S_I_ tends to be caused by repetitive small movements.

Yeah.

I'm j I really can't get my head round this one,

Yeah.

this may have to be postponed to a future meeting but it's something we should think about.

I yeah I was just thinking about how you could combat that'cause without without doing something where you have to move your arm around to change the channel

Mm. I know, and it becomes ridiculous, yes I know.

and it becomes.

Or a speech recognition,

yeah. Yeah, speech recognition,

Yeah.

which is extremely expensive,

but.

I think that's the only way that you kind of avoid that kind of issue.

yeah.

Yes. Mm-hmm. Do we have to initially um, you know looking at the findings here, focus on a younger age group initially and then broaden out the market later. Do we really have to go for everyone right away? Um.

We could focus on the biggest market.

Mm.

Mm.

If say people between age group of twenty to thirty five are the biggest market?

Ge uh.

And when we've been throwing up our ideas we're automatically talking about business people, young people, trendy people.

We are we're talking about um the type of company that we're working for as well. That they want um it to be fashionable,

they want it to be trendy and you wouldn't automatically assume associate that with the older generations.

Mm.

Now with the baby boomers, the older generations are actually larger, they have a greater population than us young people,

Yeah.

Mm-hmm.

Mm-hmm.

but I don't think we're focusing on that, I think we are focusing on a sort of mid-range um, business kind of class type people.

Mm. Mm. I'm just thinking of budgetary issues too, for when it does get to the sort of broad scale marketing stage, we want to, you know, not waste money, not be profligate

Mm-hmm.

and uh you know focus on where the idea will be taken up, first it's most likely to be taken up first of all where the main purchasing power is coming from for a product like this.

Okay, so the remote control functions. Um we've got the T_V_,

Mm-hmm.

we've got the video, now there's um I can't remember what it's called, the little code at the end of programme details,

Video plus.

yes. We could use that as an alternative to programming in times, things like that, is that.

Yeah yeah.

I always found that really easy when I discovered it, um

Mm.

Mm-hmm.

because you've got your general record anyway so if you there's a programme on you want to put record on, that's fine, but if you do want to tape something in two days time and you're not sure if you're going to, you put the number in

Just whack in the number.

and it's just a number, it's not a date, it's not a time, it's not a channel, it's not when it finishes, it's not anything like that,

And you w.

it's just a number.

yeah. And you wouldn't you wouldn't need uh a whole host of extra buttons for that,

No.

you just need one'cause you've already got all the numbers there anyway,

You've already got the numbers for typing in anyway.

yeah.

Right, I've not come across that function but it sounds wonderful.

It is

after um if you look in the newspaper, T_V_ guide or any T_V_ guide there's a five, six digit number afterwards

It's not Yeah.

and that's the number you put in and it's recorded that it's going to be on on Tuesdays at ten o'clock on the seventeenth

Ah, hmm.

so you don't have to worry about dates and you don't have to worry about times,

Right.

um and it has been around for quite a long time.

It's been been around for a long time it's just it's not very well advertised as to how to use it and things.

No it's not um but I think if awareness was kind of brought to the forefront about that.

Superb. Mm.

Mm.

Yes.

Though if y if you've got something like Sky anyway you can just click on it you can just press the button on the programme once and it'll record that programme when it's on

Mm.

Right.

and you press it on it twice and it'll record the whole series.

Excellent, mm-hmm.

So that yeah.

Mm.

But just to have that function would be would be really good.

Right.

Okay so.

Can I just run this past you while it occurs to me, I don't mean to quickly jump from one subject to another, but just discussing the different age groups and targeting the different age groups it occurs to me, to produce our own mobile phones, that that's kind of what led us on to comparing T_V_ remote controls with with their design features, um, chain companies like Carphone Warehouse, you can pop in anytime with a phone that you bought for them w if you've got any problems with it and they'll fix it,

Yeah.

they'll phone the company, you can use their telephones.

Mm-hmm.

Is it worthwhile with with our retail outlets having a a similar um kind of service so that if older users were deterred from buying this, if they know they can just pop into one of our high street outlets, th you know, which button is it I press for this? Th as free as a free aspect of our service, would that not make it more attractive to them?

Mm.

But the only problem is that with a mobile phone you signed for a contract so they um the companies who uh who you deal with have actually they've they've got an obligation to to help you out

Mm. Mm-hmm.

and also I mean it's it's fair enough to have some sort of help service but I I'm not sure how much the cost would be of having.

Right.

The functionality of it in the sense that you're sitting there, you're pressing this button and your T_V_'s not doing it. Taking your T_V_ and your control and saying look this is what I'm doing, it's not working, what should I do?

Alright. Yes

If it was something as simple as you couldn't change the channel,

but I mean for if there were any more or are we absolutely definite it's only gonna be for T_V_ and video,

I think so.

Yeah, I mean.

we're not gonna put any okay, just a thought.

Um.

I mean instru instruction books I feel c I reckon can cover that.

Instruction manuals. But I mean they're there's customer service,

Okay.

there will be a customer service number thing that you can phone up and speak to

Yeah. Department, yeah.

Mm-hmm. Sure.

and that way there's no call out charge, there's no extra, t the person has to walk to a shop on the high street, um.

Mm.

Right.

Yeah.

I think it will be too much of an effort for a person to for a phone maybe he might walk down the street,

Yeah.

but for a remote he will just refer to the manual and all that.

And they're.

Not for such simple functions

yeah, they should be f yeah.

because we're focusing on that,

Mm. But we should focus on making the manual as user-friendly as possible

yes okay.

Simple.

because a lot of them are just tiny little writing and lots and lots of pages.

Yeah.

Mm.

Yeah.

Puts people off reading them so they just do the obvious, yes.

It does,

It's the uh.

you just put it in the drawer until something goes wrong

yeah.

and then you try and search through it, so that should be something we think about.

Sure, okay.

Mm-hmm.

Um, what other functions? We need I'm not sure if we need a design um decision now, but we should think about c'cause you've got the dilemma between oh batteries, that's what I was thinking about. Mobile phone batteries, what kinda battery is that?

Um they're they're specially made for the for the mobile phones, but they come with a charger, I mean you could you could bundle a charger in with it but.

Well they la they they last quite a long time,

Mm-hmm.

and if you had uh when you th the thing that you get with mobile house phones, you sit it in its charger when you're not using it or t at night or something,

Yeah.

Mm-hmm.

Yeah.

but it doesn't really matter'cause it never really runs out'cause it lasts a long time once it is charged.

Yeah.

Um, something like that should reduce the size of it.

Yeah and if yeah if you if you had if you had one of those uh just coming back to your other point about pressing the button and setting off the bleeper in the room that could uh.

Yeah it could be on that yeah, okay.

Yeah on that as well so.

So are we talking of a concept of a rechargeable something on the remote?

S

Yeah

Yes.

some sort of docking station or.

Mm-hmm.

Rechargeable with a docking station.

yeah.

So the rechargeable which would be your field.

Yeah yeah th yeah that that'd be fine,

Okay.

and also that would mean they wouldn't have to go out buying batteries all the time.

Right.

Yes,

Mm-hmm.

which it is cheaper in the long run as well.

Yeah.

Um, th the shape you got trendy. I don't wanna big box with lots of things, you don't want a tiny sort of little thing either,

Mm-hmm.

Mm-hmm.

because then you have got the repetitive strain injury no matter how many how much you try and make it simple,

Mm.

um.

And we don't w I mean so many remote controls look absolutely identical,

They do.

Yeah.

these long, brown things with the same coloured buttons all crammed in on the s the surface. We definitely an ob an obvious thing, a very simple thing is to get away from these brown rectangles, we don't want that.

Okay so we've got a flip-screen.

Okay.

Um.

What I was thinking of a design which Nokia h uh came up with almost six or seven years back. Basically we have a flat one it it looks like a box, like a chocolate.

Yeah.

That's very strenuous because your thumb is slightly up, so they came up with something like this, curled up, so here,

Mm-hmm.

and you don't have to you don't bend your thumb too much, so it's like uh you can say a banana shape kind of thing, curled up like a boat.

Slightly curved, curved.

Yeah.

Okay.

G uh so what happens is you don't have to press your thumb too down like. So it's already curled up so your thumb doesn't

Mm.

'Cause it's kind of moulded to your hand anyway.

y yeah so we can have a s like you know moulded according to your.

Mm.

the way you h hold of it's kind of semi-circular in the bottom, something like that.

Yeah.

Okay.

I wouldn't say exactly semi-circular but yeah smooth.

Can you look into the company logo? Um, things that are associated with the company in view to trying to incorporate that into the design of the product.

Current.

I mean for example, if it was a C_ or something like that, you could have it in a vague C_ shape that opens up kind of like a shell, or something,

Mm-hmm. Mm-hmm.

um something along those lines to be able to incorporate it quite um obviously into the design,

while also making it quite different from anything else that's there.

We could look in at that but Mm. What we were talking is to make it more rather than like sea-shells,

I mean look at the mobile.

logo could become as you could put a logo in the corner of uh the model, rather than you know, trying to make it like a sea shell or whatever you were ta telling like.

Well we need to think about how it's gonna look different.

I think that's that sounds a really attractive idea,

A sea shell?

I've not come across anything like that before, if it kind of yeah and that opens out into your flip-top.

Yeah.

Then it's nice t to h you can make it lightweight plastic, nice to hold in the palm of the hand and just because you're having to actually insert in between the two covers, that's gonna take care of some of the repetitive strain injury trying p prevent a lot of that I would think. I think it's a really nice idea

Yeah we could look in at that.

and plus you can get you know even though we're using plastic, you can still I mean think of the designs you can get in plastic, we can do a nice conch shell or scallop shell exterior.

Or you could do um different, like you get with mobile phones, different fascias. You could have different kind of casings.

Mm.

Mm-hmm.

So you could have like psychedelic ones for younger people and sleek ones and.

Yeah. Mm-hmm. Less chance of it being lost too, it's not like a chocolate brown lozenge that's gonna go down the sofa

Yeah.

and people might want to put it on their mantelpiece or whatever as a ki if it looks attractive enough as a kind of ornament they don't not gonna lose it so much either. It's easier to bit nice to handle.

Mm.

Yeah maybe we could come at some say five, six des designs and then choose which are whichever appeals the most like,

Okay.

Yeah.

Mm-hmm.

that could be the most common design.

Okay.

Okay.

But we can like think of five, six designs.

Okay. Right, I think we have to round it up, um.

Can I just quickly um go over the new project requirements so that I haven't missed anything.

Sure.

So it's no teletext, it's only for T_V_ and by implication video,

Mm-hmm.

our corporate image should be incorporated in the remote control, um something about Videoplus.

That was um in cutting down the number that was kinda separate that was cutting down the number of functions, making it simpler so instead of having lots of things you put in for date.

Right. Right. Right, so when they press for programming you it comes up on the L_C_D_, a reminder about using Videoplus? So that they have a look at the guide and Or was is this nothing to do with the project requirements, is this just that was an add-on feature?

It's kinda takes the place of having a button to press for the date and having the button to press for the channel, things like that.

Uh-huh. Right. Right, so it's kind of doing away with the programming feature?

Um it could be it c It yes,

Yeah.

it could be uh adv advertisement feature, um rather than design feature,

Right.

you know, drawing attention to that. And it also paid um lip service in the instruction manual,'cause it's very simple so putting it down in words should be helpful.

Mm, and the rechargeable batteries.

Yeah.

Was there anything else there that we in the new new project requirements?

Um.

Yeah..

We've got the buttons but I think we'll work through that with the design of it, um.

Yeah.

Mm-hmm. That's not at the moment a requirement, it's something we're looking at,

Yes. Yes.

what preference so it may come round to market research at some point to see what people would like.

And we've talked about um there being an alarm or something, a beeping for being lost, um.

For detection, right.

Yeah.

Learning how to use it should be as simple as possible. But there aren't gonna be that func that many functions incorporated into it so it should be fine and the I the instruction manual, I don't know if we deal with that, um. I think.

Yep,

Yep,

I think.

and different from what's out there. Yep, I think that's us.

Okay.

True.

What would you specifically like marketing to look at before the next meeting?

Okay.

Or shall I just sort of generally look at all the issues involved?

I think you might get guidance, but um I th Instruction manuals,'cause there tends to be a demonised thing,

Okay.

u um, they're everyone's got like a big pile of them, but no one really uses them.

Okay.

Um.

Oops.

Whoops, questionnaire four.

We should f

Yes, right. Okay.

I think it's time for us to get back to.

'Cause we're at lunchtime now I think.

Right, okay. I think you can email me, if there's any more questions. Um and I'll be able to not answer them.

Question: What did the project team decide on for the next steps at the end of the meeting?

Response:
The team decided on the following steps:
* The marketing team will look into the functional requirements from their point of view.
* They will also look at instruction manuals for ways to improve them.
* The Industrial Designer will look into rechargeable batteries and buttons.
* The User Interface team will look into alternative designs for the control and a way to prevent it from being lost.
* The company logo will also be incorporated into the design.

Question: What will they do about the Videoplus feature?

Response:
* They will consider using the Videoplus feature as an alternative to programming in times and other details.
* An LCD screen will display a reminder about using Videoplus when the user presses the programming button.
* The reminder will encourage the user to check the TV guide for details.

Question: What did the user interface team say about the size of the remote control?

Response: The user interface said that maybe for America and all, they could have a slightly larger remote control, and maybe in Japan, they just need a smaller remote.

Question: What did the User Interface team say about the rechargeable battery life of the remote control?

Response: This information was not discussed in the meeting's transcript.

Question: Were there any issues that the project team discovered during the meeting that are still in need of resolution?

Response:
* The project team discovered the following issues during the meeting that are still in need of resolution:
* How to deal with the risk of repetitive strain injury (RSI) from repeatedly using the remote control.
* How to address the concerns of the older generations who may not be as receptive to new technology.
* Where the line needs to be drawn with the number of functions incorporated into the design of the remote control so as to not overwhelm the users.

Question: What did the Industrial Designer say in regards to the feasibility of having a built in alarm on the remote control to help locate it if it is lost?

Response: Industrial Designer did not say anything in regards to the feasibility of having a built in alarm on the remote control to help locate it if it is lost.

Question: Besides the Videoplus feature, were there any other additional features that the project team discussed incorporating into the remote control?

Response: I apologize, but I am unable to answer your question, as additional features to be incorporated into the remote control, besides the Videoplus feature, were not discussed in the meeting.

Question: What did the user interface team say regarding the feasibility of having a touch screen to eliminate the risk of repetitive strain injury?

Response: The feasibility of having a touch screen was discussed, but the marketing team raised concerns that it may not be enough to address the risk of repetitive strain injury.

Question: Was there any discussion about the remote control being compatible with other devices, besides TVs?

Response: I apologize, but there was no mention of making the remote control compatible with other devices in the meeting.

Question: Was there a discussion about having a sensor so the remote is automatically turned off when it is not in use?

Response: I apologize, but this information was not discussed in the meeting.