| Question,query | |
| What is our overall Cost Per Conversion (CPA) for the last month?,SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true | |
| What is our total Conversion Value for the last month?,SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true | |
| What is the account-wide Return On Ad Spend (ROAS)?,"SELECT metrics.cost_micros, metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true" | |
| How many active campaigns are currently running?,"SELECT campaign.name,campaign.status FROM campaign WHERE campaign.status='ENABLED' ORDER BY campaign.name ASC PARAMETERS omit_unselected_resource_names=true" | |
| How many campaigns are paused or removed?,"SELECT campaign.name,campaign.status FROM campaign WHERE campaign.status IN ('PAUSED', 'REMOVED') ORDER BY campaign.name ASC PARAMETERS omit_unselected_resource_names=true" | |
| What's the total budget for all active campaigns combined?,"SELECT campaign_budget.amount_micros, campaign.name,campaign.status FROM campaign WHERE campaign.status = 'ENABLED' ORDER BY campaign.name ASC PARAMETERS omit_unselected_resource_names=true" | |
| "List all active campaigns and their clicks for last month, sorted by clicks descending.","SELECT metrics.clicks, campaign.name,campaign.status FROM campaign WHERE campaign.status = 'ENABLED' AND segments.date DURING LAST_MONTH ORDER BY metrics.clicks DESC PARAMETERS omit_unselected_resource_names=true" | |
| Which campaign spent the most money last week?,"SELECT metrics.cost_micros, campaign.name,campaign.status FROM campaign WHERE segments.date DURING LAST_WEEK_MON_SUN AND campaign.status!='REMOVED' ORDER BY metrics.cost_micros DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true" | |
| Which are the top 3 campaigns by conversion volume in the last month?,"SELECT metrics.conversions, campaign.name,campaign.status FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status!='REMOVED' ORDER BY metrics.conversions DESC LIMIT 3 PARAMETERS omit_unselected_resource_names=true" | |
| Which campaign has the highest CTR?,"SELECT metrics.ctr, campaign.name,campaign.status FROM campaign WHERE campaign.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.ctr DESC LIMIT 1 PARAMETERS omit_unselected_resource_names=true" | |
| Which campaign has the lowest CTR?,"SELECT metrics.ctr, campaign.name,campaign.status FROM campaign WHERE campaign.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.ctr ASC LIMIT 1 PARAMETERS omit_unselected_resource_names=true" | |
| "Show me the impressions, clicks, spends, conversions for each campaign for the last 7 days.","SELECT metrics.impressions, metrics.clicks, metrics.cost_micros, metrics.conversions, campaign.name,campaign.status FROM campaign WHERE segments.date LAST_7_DAYS AND campaign.status!='REMOVED' ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true" | |
| Which campaign is driving the most conversion value?,"SELECT metrics.conversions_value, campaign.name,campaign.status FROM campaign WHERE campaign.status !='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC LIMIT 1 PARAMETERS omit_unselected_resource_names=true" | |
| What is the average CPC for all active campaigns?,"SELECT metrics.average_cpc, campaign.name,campaign.status FROM campaign WHERE campaign.status='ENABLED' AND segments.date DURING LAST_MONTH ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true" | |
| Which campaign has the lowest CPA (Cost Per Conversion)?,"SELECT metrics.cost_per_conversion, campaign.name,campaign.status FROM campaign WHERE campaign.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion ASC LIMIT 5 PARAMETERS omit_unselected_resource_names=true" | |
| Which campaign has the highest CPA?,"SELECT metrics.cost_per_conversion, campaign.name,campaign.status FROM campaign WHERE campaign.status !='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true" | |
| Show me the ROAS for each campaign.,"SELECT metrics.cost_micros, metrics.conversions_value, campaign.name,campaign.status FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH PARAMETERS omit_unselected_resource_names=true" | |
| List all campaigns with an average CPC over INR 20,"SELECT metrics.average_cpc, campaign.name,campaign.status FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH AND metrics.average_cpc > 20000000 ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true" | |
| Which campaigns have the lowest average CPC?,"SELECT metrics.average_cpc, campaign.status, campaign.name FROM campaign WHERE campaign.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.average_cpc ASC LIMIT 1 PARAMETERS omit_unselected_resource_names=true" | |
| What is the Search Impression Share for all my search campaigns last month?,"SELECT metrics.search_impression_share, campaign.name,campaign.status FROM campaign WHERE campaign.advertising_channel_type = 'SEARCH' AND campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.search_impression_share DESC PARAMETERS omit_unselected_resource_names=true" | |
| Which campaign is losing the most impression share due to budget last month?,"SELECT campaign.name,campaign.status,metrics.search_budget_lost_impression_share FROM campaign WHERE campaign.advertising_channel_type = 'SEARCH' AND segments.date DURING LAST_MONTH AND campaign.status!='REMOVED' ORDER BY metrics.search_budget_lost_impression_share DESC LIMIT 1 PARAMETERS omit_unselected_resource_names=true" | |
| Which campaign is losing the most impression share due to ad rank last month?,"SELECT campaign.name, campaign.status,metrics.search_rank_lost_impression_share FROM campaign WHERE campaign.advertising_channel_type = 'SEARCH' AND segments.date DURING LAST_MONTH AND campaign.status!='REMOVED' ORDER BY metrics.search_rank_lost_impression_share DESC LIMIT 1 PARAMETERS omit_unselected_resource_names=true" | |
| "What is the ""Search Abs. Top Impression Share"" for my search campaigns last month?","SELECT campaign.name,campaign.status, metrics.search_absolute_top_impression_share FROM campaign WHERE campaign.advertising_channel_type = 'SEARCH' AND segments.date DURING LAST_MONTH AND campaign.status!='REMOVED' ORDER BY metrics.search_absolute_top_impression_share DESC PARAMETERS omit_unselected_resource_names=true" | |
| "What is the ""Search Top Impression Share"" for my search campaigns last month?","SELECT campaign.name, campaign.status,metrics.search_top_impression_share FROM campaign WHERE campaign.advertising_channel_type = 'SEARCH' AND segments.date DURING LAST_MONTH AND campaign.status!='REMOVED' ORDER BY metrics.search_top_impression_share DESC PARAMETERS omit_unselected_resource_names=true" | |
| What is our overall Click Share for active campaigns last month?,"SELECT metrics.search_click_share,campaign.name,campaign.status FROM campaign WHERE campaign.status = 'ENABLED' AND segments.date DURING LAST_MONTH ORDER BY metrics.search_click_share DESC PARAMETERS omit_unselected_resource_names=true" | |
| What is the daily budget for each campaign?,"SELECT campaign.name, campaign_budget.amount_micros,campaign.status FROM campaign WHERE campaign.status!='REMOVED'' AND segments.date DURING LAST_MONTH AND campaign_budget.period = 'DAILY' ORDER BY campaign_budget.amount_micros DESC PARAMETERS omit_unselected_resource_names=true" | |
| "What is the status of all my campaigns (Enabled, Paused, Removed)?","SELECT campaign.name, campaign.status FROM campaign ORDER BY campaign.name ASC PARAMETERS omit_unselected_resource_names=true" | |
| What bidding strategy is each campaign using?,"SELECT campaign.name,campaign.bidding_strategy_type,campaign.status FROM campaign WHERE campaign.status!='REMOVED' ORDER BY campaign.bidding_strategy_type PARAMETERS omit_unselected_resource_names=true" | |
| Are any of my campaigns limited by budget?,"SELECT campaign.name,campaign.status, metrics.search_budget_lost_top_impression_share FROM campaign WHERE metrics.search_budget_lost_top_impression_share > 0.2 AND campaign.status!='REMOVED' ORDER BY metrics.search_budget_lost_top_impression_share DESC PARAMETERS omit_unselected_resource_names=true" | |
| List the start and end dates for all campaigns,"SELECT campaign.start_date, campaign.end_date, campaign.name,campaign.status FROM campaign WHERE campaign.status!='REMOVED' ORDER BY campaign.start_date ASC PARAMETERS omit_unselected_resource_names=true" | |
| List the top 10 ad groups by clicks across the entire account for last month.,"SELECT campaign.name, campaign.status,ad_group.name,ad_group.status, metrics.clicks FROM ad_group WHERE campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true" | |
| "In ""Campaign X"", which ad group has the most conversions?","SELECT campaign.name, campaign.status,ad_group.name,ad_group.status, metrics.conversions FROM ad_group WHERE campaign.name='Campaign X' AND segments.date DURING LAST_MONTH AND ad_group.status!='REMOVED' ORDER BY metrics.conversions DESC LIMIT 1 PARAMETERS omit_unselected_resource_names=true" | |
| "In ""Campaign Y"", which ad group has the highest CTR?","SELECT campaign.name, campaign.status,ad_group.name,ad_group.status, metrics.ctr FROM ad_group WHERE campaign.name='Campaign Y' AND segments.date DURING LAST_MONTH AND ad_group.status!='REMOVED' ORDER BY metrics.ctr DESC LIMIT 1 PARAMETERS omit_unselected_resource_names=true" | |
| Show me all ad groups that have spent over INR 2000 but have zero conversions.,"SELECT ad_group.name,ad_group.status, metrics.cost_micros, metrics.conversions, campaign.name.campaign.status FROM ad_group WHERE metrics.conversions = 0 AND metrics.cost_micros >= 2000000000 AND segments.date DURING LAST_MONTH AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true" | |
| "What is the performance (clicks, cost, conversions) of all ad groups within ""Campaign Z""?","SELECT ad_group.name,ad_group.status, campaign.name, campaign.status, metrics.clicks, metrics.conversions, metrics.cost_micros FROM ad_group WHERE campaign.name = 'Campaign Z' AND segments.date DURING LAST_MONTH AND ad_group.status!='REMOVED' PARAMETERS omit_unselected_resource_names=true" | |
| Which ad groups have the lowest performing CTRs?,"SELECT ad_group.name, ad_group.status, campaign.name,campaign.status, metrics.ctr FROM ad_group WHERE campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.ctr ASC PARAMETERS omit_unselected_resource_names=true" | |
| "What is the average CPC for each ad group in ""Campaign X""?","SELECT ad_group.name, campaign.name, metrics.average_cpc FROM ad_group WHERE campaign.name='Campaign X' AND segments.date DURING LAST_MONTH AND ad_group.status!='REMOVED' ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true" | |
| "Compare the CPA of all ad groups in my ""Lead Gen"" campaign.","SELECT ad_group.name, campaign.name, metrics.cost_per_conversion FROM ad_group WHERE campaign.name='Lead Gen' AND segments.date DURING LAST_MONTH AND ad_group.status!='REMOVED' ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true" | |
| Which ad groups have a ROAS below 2?,"SELECT metrics.cost_micros, metrics.conversions_value, ad_group.name,ad_group.status,campaign.status,campaign.name FROM ad_group WHERE campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.cost_micros>0 AND segments.date DURING LAST_MONTH PARAMETERS omit_unselected_resource_names=true" | |
| "Are there any disapproved or ""under review"" ad groups?","SELECT ad_group.name, campaign.name,ad_group.primary_status_reasons,campaign.status,ad_group.status FROM ad_group WHERE ad_group.primary_status_reasons CONTAINS ANY ('HAS_ADS_DISAPPROVED', 'MOST_ADS_UNDER_REVIEW') AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED PARAMETERS omit_unselected_resource_names=true" | |
| List all enabled ad groups in my main search campaign.,"SELECT ad_group.name, campaign.name,campaign.status,ad_group.status FROM ad_group WHERE ad_group.status = 'ENABLED' AND cmapign.status!='REMOVED' AND campaign.advertising_channel_type = 'SEARCH' PARAMETERS omit_unselected_resource_names=true" | |
| Show me the default max CPC bid for ad groups using manual bidding.,"SELECT bidding_strategy.name, bidding_strategy.status, bidding_strategy.type, ad_group.status, ad_group.name, campaign.name, campaign.status, ad_group.effective_cpc_bid_micros FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND campaign.bidding_strategy_type = 'MANUAL_CPC' ORDER BY ad_group.cpc_bid_micros DESC PARAMETERS omit_unselected_resource_names=true" | |
| What are my top 10 keywords by click volume in the last 30 days?,"SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true" | |
| What are my top 10 keywords by conversion volume in the last 30 days?,"SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true" | |
| Which keywords cost the most? List the top 10 by cost.,"SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.cost_micros, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND segments.date DURING LAST_MONTH AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' ORDER BY metrics.cost_micros DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true omit_unselected_resource_names=true" | |
| Show me keywords with a high number of impressions but a low CTR.,"SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.impressions, metrics.ctr, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND segments.date DURING LAST_MONTH AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' ORDER BY metrics.impressions DESC, metrics.ctr ASC LIMIT 50 PARAMETERS omit_unselected_resource_names=true" | |
| List all keywords that have generated more than 5 conversions.,"SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text,ad_group_criterion.status, ad_group_criterion.type, metrics.conversions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND segments.date DURING LAST_MONTH AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.conversions > 5 ORDER BY metrics.conversions DESC PARAMETERS omit_unselected_resource_names=true" | |
| Which keywords have the highest CTR?,"SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text,ad_group_criterion.status, ad_group_criterion.type, metrics.ctr, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND segments.date DURING LAST_MONTH AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' ORDER BY metrics.ctr DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true" | |
| List my top 10 most expensive keywords that have not generated any conversions.,"SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text,ad_group_criterion.status, ad_group_criterion.type, metrics.cost_micros,metrics.conversions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND segments.date DURING LAST_MONTH AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.conversions=0 ORDER BY metrics.cost_micros DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true" | |
| What is the average CPC for my top 20 keywords by cost?,"SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.cost_micros,metrics.average_cpc, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND segments.date DURING LAST_MONTH AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' ORDER BY metrics.cost_micros DESC LIMIT 20 PARAMETERS omit_unselected_resource_names=true" | |
| Show me all keywords with an average CPC over INR 20,"SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.average_cpc, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND segments.date DURING LAST_MONTH AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.average_cpc>20000000 ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true" | |
| What is the total cost of non-converting keywords last month?,"SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text,ad_group_criterion.status, ad_group_criterion.type, metrics.cost_micros, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND segments.date DURING LAST_MONTH AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.conversions=0 AND metrics.cost_micros>0 ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true" | |
| What is the Quality Score for my top 10 keywords by impressions?,"SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text,ad_group_criterion.status, ad_group_criterion.type, metrics.impressions, ad_group.name, ad_group.status, campaign.name, campaign.status,ad_group_criterion.quality_info.quality_score FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND segments.date DURING LAST_MONTH AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true" | |
| List all keywords with a Quality Score below 5.,"SELECT ad_group_criterion.keyword.match_type,ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status,ad_group_criterion.quality_info.quality_score FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND segments.date DURING LAST_MONTH AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND ad_group_criterion.quality_info.quality_score<5 ORDER BY ad_group_criterion.quality_info.quality_score DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true" | |
| "For my top 5 keywords, show me their Quality Score components (Expected CTR, Ad Relevance, Landing Page Experience).","SELECT ad_group_criterion.keyword.match_type,ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status,ad_group_criterion.quality_info.quality_score,ad_group_criterion.quality_info.creative_quality_score, ad_group_criterion.quality_info.post_click_quality_score, ad_group_criterion.quality_info.search_predicted_ctr,metrics.conversions FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND segments.date DURING LAST_MONTH AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' ORDER BY metrics.conversions DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true" | |
| Are any of my keywords disapproved or limited?,"SELECT ad_group_criterion.keyword.match_type,ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status,ad_group_criterion.approval_status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND ad_group_criterion.approval_status IN ('DISAPPROVED', 'UNDER_REVIEW') ORDER BY ad_group_criterion.keyword.text DESC PARAMETERS omit_unselected_resource_names=true" | |
| "Show the performance (clicks, cost, conversions) broken down by keyword match type (Broad, Phrase, Exact).","SELECT ad_group_criterion.keyword.match_type,ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status,metrics.clicks, metrics.conversions, metrics.cost_micros FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.cost_micros>0 ORDER BY ad_group_criterion.keyword.text ASC PARAMETERS omit_unselected_resource_names=true" | |
| How many clicks did I get from broad match keywords versus exact match keywords last month?,"SELECT ad_group_criterion.keyword.match_type,ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status,metrics.clicks FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.cost_micros>0 AND segments.date DURING LAST_MONTH ORDER BY ad_group_criterion.keyword.text ASC PARAMETERS omit_unselected_resource_names=true" | |
| What is the CPA for Phrase match keywords?,"SELECT ad_group_criterion.keyword.match_type,ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status,metrics.cost_per_conversion FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.cost_micros>0 AND ad_group_criterion.keyword.match_type='PHRASE' ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true" | |
| "In ""Ad Group X"", which ad has the highest CTR?","SELECT ad_group_ad.ad.name,ad_group_ad.ad.id, metrics.ctr,campaign.name, campaign.status,ad_group.name,ad_group.status FROM ad_group_ad WHERE ad_group.name = 'Ad Group X' ORDER BY metrics.ctr DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true" | |
| "In ""Ad Group Y"", which ad has the most conversions?","SELECT ad_group_ad.ad.name,ad_group_ad.ad.id, metrics.conversions,campaign.name, campaign.status,ad_group.name,ad_group.status FROM ad_group_ad WHERE ad_group.name = 'Ad group Y' ORDER BY metrics.conversions DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true" | |
| List all disapproved ads in the account.,"SELECT ad_group_ad.ad.name, ad_group_ad.ad.id,campaign.name, campaign.status,ad_group.name,ad_group.status,ad_group_ad.policy_summary.approval_status FROM ad_group_ad WHERE ad_group_ad.policy_summary.approval_status = 'DISAPPROVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' PARAMETERS omit_unselected_resource_names=true" | |
| Show me the performance of all Responsive Search Ads (RSAs) in a specific campaign.,"SELECT ad_group_ad.ad.name,ad_group_ad.ad.id, campaign.name, campaign.status,ad_group.name,ad_group.status,metrics.conversions, metrics.conversions_value, metrics.cost_micros, metrics.conversions_from_interactions_rate, metrics.ctr,ad_group_ad.ad.type FROM ad_group_ad WHERE campaign.name = 'TXT | Seeaash' AND ad_group_ad.ad.type = 'RESPONSIVE_SEARCH_AD' ORDER BY metrics.conversions DESC, metrics.conversions_value DESC, metrics.cost_micros DESC, metrics.conversions_from_interactions_rate DESC, metrics.ctr DESC PARAMETERS omit_unselected_resource_names=true" | |
| "For my RSAs, what is their ""Ad Strength"" (e.g., Poor, Average, Good, Excellent)?","SELECT ad_group_ad.ad.name,ad_group_ad.ad.id, ad_group_ad.ad.type, ad_group_ad.ad_strength, campaign.name, campaign.status,ad_group.name,ad_group.status FROM ad_group_ad WHERE ad_group_ad.ad.type = 'RESPONSIVE_SEARCH_AD' AND ad_group_ad.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' ORDER BY ad_group_ad.ad_strength ASC PARAMETERS omit_unselected_resource_names=true" | |
| Which ad headlines are getting the most impressions in my RSAs? (Asset-based),"SELECT ad_group_ad_asset_view.field_type, ad_group_ad_asset_view.enabled, metrics.impressions, campaign.name, campaign.status,ad_group.name,ad_group.status, ad_group_ad.ad.type, ad_group_ad.ad.name, asset.text_asset.text, ad_group_ad.status FROM ad_group_ad_asset_view WHERE ad_group_ad.ad.type = 'RESPONSIVE_SEARCH_AD' AND ad_group_ad.status != 'REMOVED' AND ad_group_ad_asset_view.field_type = 'HEADLINE' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true" | |
| Which ad descriptions are performing the best? (Asset-based),"SELECT ad_group_ad_asset_view.field_type, metrics.conversions, metrics.conversions_value, metrics.cost_micros, metrics.ctr, metrics.impressions, metrics.clicks, ad_group.name, ad_group_ad.ad.name, asset.text_asset.text, campaign.name, campaign.status,ad_group.name,ad_group.status, ad_group_ad.status, ad_group_ad_asset_view.enabled FROM ad_group_ad_asset_view WHERE ad_group_ad.status != 'REMOVED' AND ad_group_ad_asset_view.field_type = 'DESCRIPTION' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' PARAMETERS omit_unselected_resource_names=true" | |
| How are my pinned headlines performing compared to unpinned ones?,"SELECT ad_group_ad_asset_view.pinned_field, ad_group_ad_asset_view.field_type, ad_group_ad_asset_view.enabled, metrics.clicks, ad_group.name, ad_group_ad.ad.name, ad_group_ad.status, campaign.name, campaign.status,ad_group.name,ad_group.status, asset.text_asset.text FROM ad_group_ad_asset_view WHERE ad_group_ad_asset_view.field_type = 'HEADLINE' AND ad_group_ad.status != 'REMOVED' ORDER BY metrics.clicks DESC PARAMETERS omit_unselected_resource_names=true" | |
| What day of the week do we get the most conversions?,"SELECT metrics.conversions, segments.day_of_week FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC LIMIT 1 PARAMETERS omit_unselected_resource_names=true" | |
| What hour of the day is our CTR highest?,"SELECT segments.hour, metrics.ctr FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.ctr DESC LIMIT 1 PARAMETERS omit_unselected_resource_names=true" | |