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Show me the daily trend of clicks for the last 14 days.
|
SELECT metrics.clicks, segments.date FROM customer WHERE segments.date DURING LAST_14_DAYS ORDER BY segments.date ASC PARAMETERS omit_unselected_resource_names=true
|
NLQ: Which keywords generated conversions with a conversion rate above 5% in the last 30 days?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions, metrics.conversion_rate, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.conversion_rate > 0.05 AND segments.date DURING LAST_30_DAYS ORDER BY metrics.conversion_rate DESC LIMIT 25 PARAMETERS omit_unselected_resource_names=true
NLQ: List my top 5 ad groups with the lowest cost per click last month.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.average_cpc FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.average_cpc ASC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns had zero impressions in the last 7 days?
GAQL: SELECT campaign.name, campaign.status, metrics.impressions FROM campaign WHERE campaign.status != 'REMOVED' AND metrics.impressions = 0 AND segments.date DURING LAST_7_DAYS ORDER BY campaign.name PARAMETERS omit_unselected_resource_names=true
NLQ: Show me the top 10 search terms that triggered my ads last month.
GAQL: SELECT search_term_view.search_term, metrics.impressions, metrics.clicks, campaign.name, campaign.status, ad_group.name, ad_group.status FROM search_term_view WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad headlines received the most clicks this week?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group.name, campaign.name, campaign.status, ad_group.status, ad_group_ad.status, metrics.clicks FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status != 'REMOVED' AND segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Find all paused ad groups in enabled campaigns.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE campaign.status = 'ENABLED' AND ad_group.status = 'PAUSED' ORDER BY ad_group.name PARAMETERS omit_unselected_resource_names=true
NLQ: Which device type brought in the highest conversion value last month?
GAQL: SELECT segments.device, metrics.conversions_value FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.conversions_value DESC LIMIT 1 PARAMETERS omit_unselected_resource_names=true
NLQ: Show me the average cost per conversion for each campaign in the last 30 days.
GAQL: SELECT campaign.name, campaign.status, metrics.cost_per_conversion FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups have not received any clicks in the last 14 days?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.clicks FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND metrics.clicks = 0 AND segments.date DURING LAST_14_DAYS ORDER BY ad_group.name PARAMETERS omit_unselected_resource_names=true
NLQ: What is the total cost for my account this month?
GAQL: SELECT metrics.cost_micros FROM customer WHERE segments.date DURING THIS_MONTH ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true
|
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{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
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"content": "Examples:\nShow me the daily trend of clicks for the last 14 days.\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
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"raw_output_text_generation_0": "NLQ: Which keywords generated conversions with a conversion rate above 5% in the last 30 days? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions, metrics.conversion_rate, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.conversion_rate > 0.05 AND segments.date DURING LAST_30_DAYS ORDER BY metrics.conversion_rate DESC LIMIT 25 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List my top 5 ad groups with the lowest cost per click last month. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.average_cpc FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.average_cpc ASC LIMIT 5 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns had zero impressions in the last 7 days? \nGAQL: SELECT campaign.name, campaign.status, metrics.impressions FROM campaign WHERE campaign.status != 'REMOVED' AND metrics.impressions = 0 AND segments.date DURING LAST_7_DAYS ORDER BY campaign.name PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me the top 10 search terms that triggered my ads last month. \nGAQL: SELECT search_term_view.search_term, metrics.impressions, metrics.clicks, campaign.name, campaign.status, ad_group.name, ad_group.status FROM search_term_view WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad headlines received the most clicks this week? \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group.name, campaign.name, campaign.status, ad_group.status, ad_group_ad.status, metrics.clicks FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status != 'REMOVED' AND segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Find all paused ad groups in enabled campaigns. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE campaign.status = 'ENABLED' AND ad_group.status = 'PAUSED' ORDER BY ad_group.name PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which device type brought in the highest conversion value last month? \nGAQL: SELECT segments.device, metrics.conversions_value FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.conversions_value DESC LIMIT 1 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me the average cost per conversion for each campaign in the last 30 days. \nGAQL: SELECT campaign.name, campaign.status, metrics.cost_per_conversion FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups have not received any clicks in the last 14 days? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.clicks FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND metrics.clicks = 0 AND segments.date DURING LAST_14_DAYS ORDER BY ad_group.name PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What is the total cost for my account this month? \nGAQL: SELECT metrics.cost_micros FROM customer WHERE segments.date DURING THIS_MONTH ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true",
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gpt-4.1
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[] |
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How does our performance compare across Desktop, Mobile, and Tablet devices?
|
SELECT metrics.conversions, metrics.ctr, metrics.conversions_value, metrics.cost_micros, metrics.conversions_from_interactions_rate, segments.device FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC, metrics.conversions_value DESC, metrics.cost_micros DESC, metrics.conversions_from_interactions_rate DESC, metrics.ctr DESC PARAMETERS omit_unselected_resource_names=true
|
NLQ: Which keywords generated the most conversions for my business last month?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: What are the top 5 campaigns by click-through rate (CTR) in the last 7 days?
GAQL: SELECT campaign.name, campaign.status, metrics.ctr FROM campaign WHERE segments.date DURING LAST_7_DAYS AND campaign.status != 'REMOVED' ORDER BY metrics.ctr DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups have spent more than ₹5,000 in the last month?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.cost_micros FROM ad_group WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND metrics.cost_micros > 5000000000 ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Show me the ads with the lowest conversion rate this month.
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.conversion_rate, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE segments.date DURING THIS_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.conversion_rate ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which keywords had zero impressions in the last 30 days?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.impressions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.impressions = 0 AND segments.date DURING LAST_30_DAYS ORDER BY ad_group_criterion.keyword.text ASC PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns brought in the most new customers last month?
GAQL: SELECT campaign.name, campaign.status, metrics.new_customers FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.new_customers DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: List ad groups that are currently paused.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE ad_group.status = 'PAUSED' AND campaign.status != 'REMOVED' ORDER BY ad_group.name ASC PARAMETERS omit_unselected_resource_names=true
NLQ: Which ads received the highest number of clicks from mobile devices last week?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.clicks, segments.device, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE segments.device = 'MOBILE' AND segments.date DURING LAST_WEEK_MON_SUN AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: What is the average cost per click (CPC) across all campaigns for this month?
GAQL: SELECT metrics.average_cpc FROM customer WHERE segments.date DURING THIS_MONTH ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which keywords have a quality score below 5?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.quality_score, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.quality_score < 5 ORDER BY metrics.quality_score ASC LIMIT 20 PARAMETERS omit_unselected_resource_names=true
|
{
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{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nHow does our performance compare across Desktop, Mobile, and Tablet devices?\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: Which keywords generated the most conversions for my business last month? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What are the top 5 campaigns by click-through rate (CTR) in the last 7 days? \nGAQL: SELECT campaign.name, campaign.status, metrics.ctr FROM campaign WHERE segments.date DURING LAST_7_DAYS AND campaign.status != 'REMOVED' ORDER BY metrics.ctr DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups have spent more than ₹5,000 in the last month? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.cost_micros FROM ad_group WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND metrics.cost_micros > 5000000000 ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me the ads with the lowest conversion rate this month. \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.conversion_rate, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE segments.date DURING THIS_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.conversion_rate ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which keywords had zero impressions in the last 30 days? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.impressions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.impressions = 0 AND segments.date DURING LAST_30_DAYS ORDER BY ad_group_criterion.keyword.text ASC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns brought in the most new customers last month? \nGAQL: SELECT campaign.name, campaign.status, metrics.new_customers FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.new_customers DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List ad groups that are currently paused. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE ad_group.status = 'PAUSED' AND campaign.status != 'REMOVED' ORDER BY ad_group.name ASC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ads received the highest number of clicks from mobile devices last week? \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.clicks, segments.device, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE segments.device = 'MOBILE' AND segments.date DURING LAST_WEEK_MON_SUN AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What is the average cost per click (CPC) across all campaigns for this month? \nGAQL: SELECT metrics.average_cpc FROM customer WHERE segments.date DURING THIS_MONTH ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which keywords have a quality score below 5? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.quality_score, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.quality_score < 5 ORDER BY metrics.quality_score ASC LIMIT 20 PARAMETERS omit_unselected_resource_names=true",
"statistics_text_generation_0": {
"input_tokens": 1365,
"output_tokens": 979
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
What is the CPA on mobile devices versus desktop?
|
SELECT metrics.cost_per_conversion, segments.device FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true
|
NLQ: Which keywords had the highest conversion rate for search campaigns in the last 14 days?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversion_rate, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND campaign.advertising_channel_type = 'SEARCH' AND segments.date DURING LAST_14_DAYS ORDER BY metrics.conversion_rate DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: What was my average CPC for video ads last month?
GAQL: SELECT metrics.average_cpc FROM ad_group_ad WHERE ad_group_ad.type = 'VIDEO_AD' AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups have paused status but still spent money in the last week?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.cost_micros FROM ad_group WHERE ad_group.status = 'PAUSED' AND campaign.status != 'REMOVED' AND segments.date DURING LAST_WEEK_SUN_SAT AND metrics.cost_micros > 0 ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true
NLQ: List the top 5 campaigns by impressions for the last business week.
GAQL: SELECT campaign.name, campaign.status, metrics.impressions FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_BUSINESS_WEEK ORDER BY metrics.impressions DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
NLQ: Which responsive search ads received zero clicks this month?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group.name, campaign.name, campaign.status, ad_group.status, ad_group_ad.status, metrics.clicks FROM ad_group_ad WHERE ad_group_ad.type = 'RESPONSIVE_SEARCH_AD' AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING THIS_MONTH AND metrics.clicks = 0 ORDER BY ad_group_ad.id PARAMETERS omit_unselected_resource_names=true
NLQ: What is the total number of conversions for enabled campaigns targeting Bangalore last month?
GAQL: SELECT campaign.name, campaign.status, metrics.conversions FROM campaign WHERE campaign.status = 'ENABLED' AND campaign.geo_target_constants CONTAINS ANY ('geoTargetConstantIdForBangalore') AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which keywords have the lowest CTR in paused ad groups this month?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.ctr, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status='PAUSED' AND segments.date DURING THIS_MONTH ORDER BY metrics.ctr ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Show me all ad groups with more than 1000 impressions but fewer than 10 clicks in the last 30 days.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.impressions, metrics.clicks FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_30_DAYS AND metrics.impressions > 1000 AND metrics.clicks < 10 ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns have spent more than ₹10,000 in the last month?
GAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH AND metrics.cost_micros > 1000000000 ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true
NLQ: What was the click-through rate for my ads targeting mobile devices last week?
GAQL: SELECT metrics.ctr FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.device = 'MOBILE' AND segments.date DURING LAST_WEEK_SUN_SAT ORDER BY metrics.ctr DESC PARAMETERS omit_unselected_resource_names=true
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nWhat is the CPA on mobile devices versus desktop?\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: Which keywords had the highest conversion rate for search campaigns in the last 14 days?\nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversion_rate, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND campaign.advertising_channel_type = 'SEARCH' AND segments.date DURING LAST_14_DAYS ORDER BY metrics.conversion_rate DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my average CPC for video ads last month?\nGAQL: SELECT metrics.average_cpc FROM ad_group_ad WHERE ad_group_ad.type = 'VIDEO_AD' AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups have paused status but still spent money in the last week?\nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.cost_micros FROM ad_group WHERE ad_group.status = 'PAUSED' AND campaign.status != 'REMOVED' AND segments.date DURING LAST_WEEK_SUN_SAT AND metrics.cost_micros > 0 ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List the top 5 campaigns by impressions for the last business week.\nGAQL: SELECT campaign.name, campaign.status, metrics.impressions FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_BUSINESS_WEEK ORDER BY metrics.impressions DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which responsive search ads received zero clicks this month?\nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group.name, campaign.name, campaign.status, ad_group.status, ad_group_ad.status, metrics.clicks FROM ad_group_ad WHERE ad_group_ad.type = 'RESPONSIVE_SEARCH_AD' AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING THIS_MONTH AND metrics.clicks = 0 ORDER BY ad_group_ad.id PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What is the total number of conversions for enabled campaigns targeting Bangalore last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.conversions FROM campaign WHERE campaign.status = 'ENABLED' AND campaign.geo_target_constants CONTAINS ANY ('geoTargetConstantIdForBangalore') AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which keywords have the lowest CTR in paused ad groups this month?\nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.ctr, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status='PAUSED' AND segments.date DURING THIS_MONTH ORDER BY metrics.ctr ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me all ad groups with more than 1000 impressions but fewer than 10 clicks in the last 30 days.\nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.impressions, metrics.clicks FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_30_DAYS AND metrics.impressions > 1000 AND metrics.clicks < 10 ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns have spent more than ₹10,000 in the last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH AND metrics.cost_micros > 1000000000 ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was the click-through rate for my ads targeting mobile devices last week?\nGAQL: SELECT metrics.ctr FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.device = 'MOBILE' AND segments.date DURING LAST_WEEK_SUN_SAT ORDER BY metrics.ctr DESC PARAMETERS omit_unselected_resource_names=true",
"statistics_text_generation_0": {
"input_tokens": 1361,
"output_tokens": 1001
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
Which device drives the most conversion value?
|
SELECT metrics.conversions_value, segments.device FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC LIMIT 1 PARAMETERS omit_unselected_resource_names=true
|
NLQ: Which location generated the highest number of clicks for my ads last month?
GAQL: SELECT segments.geo_target_city, metrics.clicks FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.clicks DESC LIMIT 1 PARAMETERS omit_unselected_resource_names=true
NLQ: What was my average cost per click on mobile devices in the last 30 days?
GAQL: SELECT metrics.average_cpc, segments.device FROM campaign WHERE segments.device = 'MOBILE' AND segments.date DURING LAST_30_DAYS AND campaign.status != 'REMOVED' ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad group had the lowest conversion rate last month?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversion_rate FROM ad_group WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.conversion_rate ASC LIMIT 1 PARAMETERS omit_unselected_resource_names=true
NLQ: List all keywords that triggered ads for ‘Diwali sale’ during this month.
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND ad_group_criterion.keyword.text LIKE '%Diwali sale%' ORDER BY ad_group_criterion.keyword.text ASC PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaign received the most impressions from desktop devices last week?
GAQL: SELECT campaign.name, campaign.status, metrics.impressions, segments.device FROM campaign WHERE segments.device = 'DESKTOP' AND segments.date DURING LAST_WEEK_SUN_SAT AND campaign.status != 'REMOVED' ORDER BY metrics.impressions DESC LIMIT 1 PARAMETERS omit_unselected_resource_names=true
NLQ: What is the total number of conversions for my paused campaigns in the last month?
GAQL: SELECT campaign.name, campaign.status, metrics.conversions FROM campaign WHERE campaign.status = 'PAUSED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad had the highest click-through rate this month?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group.name, campaign.name, campaign.status, ad_group.status, ad_group_ad.status, metrics.ctr FROM ad_group_ad WHERE segments.date DURING THIS_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status != 'REMOVED' ORDER BY metrics.ctr DESC LIMIT 1 PARAMETERS omit_unselected_resource_names=true
NLQ: What was my total ad spend for campaigns targeting Bangalore last month?
GAQL: SELECT campaign.name, campaign.status, metrics.cost_micros, segments.geo_target_city FROM campaign WHERE segments.geo_target_city = 'Bangalore' AND segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which keyword had the highest conversion value in the last 7 days?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions_value, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_7_DAYS ORDER BY metrics.conversions_value DESC LIMIT 1 PARAMETERS omit_unselected_resource_names=true
NLQ: Show me all active ad groups for my ‘Festive Offers’ campaign.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE campaign.name = 'Festive Offers' AND campaign.status = 'ENABLED' AND ad_group.status = 'ENABLED' ORDER BY ad_group.name ASC PARAMETERS omit_unselected_resource_names=true
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nWhich device drives the most conversion value?\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: Which location generated the highest number of clicks for my ads last month? \nGAQL: SELECT segments.geo_target_city, metrics.clicks FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.clicks DESC LIMIT 1 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my average cost per click on mobile devices in the last 30 days? \nGAQL: SELECT metrics.average_cpc, segments.device FROM campaign WHERE segments.device = 'MOBILE' AND segments.date DURING LAST_30_DAYS AND campaign.status != 'REMOVED' ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad group had the lowest conversion rate last month? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversion_rate FROM ad_group WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.conversion_rate ASC LIMIT 1 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List all keywords that triggered ads for ‘Diwali sale’ during this month. \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND ad_group_criterion.keyword.text LIKE '%Diwali sale%' ORDER BY ad_group_criterion.keyword.text ASC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaign received the most impressions from desktop devices last week? \nGAQL: SELECT campaign.name, campaign.status, metrics.impressions, segments.device FROM campaign WHERE segments.device = 'DESKTOP' AND segments.date DURING LAST_WEEK_SUN_SAT AND campaign.status != 'REMOVED' ORDER BY metrics.impressions DESC LIMIT 1 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What is the total number of conversions for my paused campaigns in the last month? \nGAQL: SELECT campaign.name, campaign.status, metrics.conversions FROM campaign WHERE campaign.status = 'PAUSED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad had the highest click-through rate this month? \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group.name, campaign.name, campaign.status, ad_group.status, ad_group_ad.status, metrics.ctr FROM ad_group_ad WHERE segments.date DURING THIS_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status != 'REMOVED' ORDER BY metrics.ctr DESC LIMIT 1 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total ad spend for campaigns targeting Bangalore last month? \nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros, segments.geo_target_city FROM campaign WHERE segments.geo_target_city = 'Bangalore' AND segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which keyword had the highest conversion value in the last 7 days? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions_value, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_7_DAYS ORDER BY metrics.conversions_value DESC LIMIT 1 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me all active ad groups for my ‘Festive Offers’ campaign. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE campaign.name = 'Festive Offers' AND campaign.status = 'ENABLED' AND ad_group.status = 'ENABLED' ORDER BY ad_group.name ASC PARAMETERS omit_unselected_resource_names=true",
"statistics_text_generation_0": {
"input_tokens": 1359,
"output_tokens": 897
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
What is the CTR on mobile for our main campaign?
|
SELECT metrics.ctr, segments.device,campaign.name FROM campaign WHERE segments.device = 'MOBILE' AND campaign.name='main campaign' AND segments.date DURING LAST_MONTH ORDER BY metrics.ctr DESC PARAMETERS omit_unselected_resource_names=true
|
NLQ: Which ad groups in our "Festive Sale" campaign had the lowest conversion rate last month from desktop devices?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversion_rate FROM ad_group WHERE campaign.name = 'Festive Sale' AND segments.device = 'DESKTOP' AND segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.conversion_rate ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Show me the top 5 keywords with the highest impressions for "Winter Collection" campaign in the last 14 days.
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.impressions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE campaign.name = 'Winter Collection' AND ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_14_DAYS ORDER BY metrics.impressions DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ads have the most clicks from Mumbai in the last 30 days?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.clicks, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE segments.geo_target_city = 'Mumbai' AND segments.date DURING LAST_30_DAYS AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: List campaigns that spent more than ₹10,000 last month and have a status of PAUSED.
GAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE metrics.cost_micros > 10000000000 AND segments.date DURING LAST_MONTH AND campaign.status = 'PAUSED' ORDER BY metrics.cost_micros DESC LIMIT 20 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups in the "Online Classes" campaign had zero conversions last week?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversions FROM ad_group WHERE campaign.name = 'Online Classes' AND metrics.conversions = 0 AND segments.date DURING LAST_WEEK_MON_SUN AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY ad_group.name ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Show me all keywords in "Summer Promo" campaign that are currently paused.
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE campaign.name = 'Summer Promo' AND ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status = 'PAUSED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' ORDER BY ad_group_criterion.keyword.text ASC LIMIT 50 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad received the highest number of conversions from new users in the last month?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.conversions, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE segments.new_vs_returning_user = 'NEW' AND segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.conversions DESC LIMIT 1 PARAMETERS omit_unselected_resource_names=true
NLQ: What is the average CPC for my "Diwali Offers" campaign this month?
GAQL: SELECT metrics.average_cpc FROM campaign WHERE campaign.name = 'Diwali Offers' AND segments.date DURING THIS_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true
NLQ: List ad groups with more than 100,000 impressions but less than 50 clicks last month.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.impressions, metrics.clicks FROM ad_group WHERE metrics.impressions > 100000 AND metrics.clicks < 50 AND segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.impressions DESC LIMIT 25 PARAMETERS omit_unselected_resource_names=true
NLQ: Which keywords in my account have never received a click?
GAQL: SELECT ad_group_criterion
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nWhat is the CTR on mobile for our main campaign?\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: Which ad groups in our \"Festive Sale\" campaign had the lowest conversion rate last month from desktop devices? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversion_rate FROM ad_group WHERE campaign.name = 'Festive Sale' AND segments.device = 'DESKTOP' AND segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.conversion_rate ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me the top 5 keywords with the highest impressions for \"Winter Collection\" campaign in the last 14 days. \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.impressions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE campaign.name = 'Winter Collection' AND ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_14_DAYS ORDER BY metrics.impressions DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ads have the most clicks from Mumbai in the last 30 days? \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.clicks, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE segments.geo_target_city = 'Mumbai' AND segments.date DURING LAST_30_DAYS AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List campaigns that spent more than ₹10,000 last month and have a status of PAUSED. \nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE metrics.cost_micros > 10000000000 AND segments.date DURING LAST_MONTH AND campaign.status = 'PAUSED' ORDER BY metrics.cost_micros DESC LIMIT 20 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups in the \"Online Classes\" campaign had zero conversions last week? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversions FROM ad_group WHERE campaign.name = 'Online Classes' AND metrics.conversions = 0 AND segments.date DURING LAST_WEEK_MON_SUN AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY ad_group.name ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me all keywords in \"Summer Promo\" campaign that are currently paused. \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE campaign.name = 'Summer Promo' AND ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status = 'PAUSED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' ORDER BY ad_group_criterion.keyword.text ASC LIMIT 50 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad received the highest number of conversions from new users in the last month? \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.conversions, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE segments.new_vs_returning_user = 'NEW' AND segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.conversions DESC LIMIT 1 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What is the average CPC for my \"Diwali Offers\" campaign this month? \nGAQL: SELECT metrics.average_cpc FROM campaign WHERE campaign.name = 'Diwali Offers' AND segments.date DURING THIS_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List ad groups with more than 100,000 impressions but less than 50 clicks last month. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.impressions, metrics.clicks FROM ad_group WHERE metrics.impressions > 100000 AND metrics.clicks < 50 AND segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.impressions DESC LIMIT 25 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which keywords in my account have never received a click? \nGAQL: SELECT ad_group_criterion",
"statistics_text_generation_0": {
"input_tokens": 1362,
"output_tokens": 1024
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
What is the CPA in India for "Seeaash | PMax | TOF | Sales| 06-06"
|
SELECT campaign.name, metrics.cost_per_conversion, campaign.status FROM campaign WHERE campaign.name = 'Seeaash | PMax | TOF | Sales| 06-06' AND segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true
|
NLQ: Which keywords with phrase match type generated the most conversions in the last 30 days?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND ad_group_criterion.keyword.match_type = 'PHRASE' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Show me the top 5 ad groups by impressions for enabled campaigns this month.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.impressions FROM ad_group WHERE campaign.status = 'ENABLED' AND ad_group.status != 'REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
NLQ: List all paused campaigns and their total cost last month.
GAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE campaign.status = 'PAUSED' AND segments.date DURING LAST_MONTH ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which responsive search ad had the lowest click-through rate this week?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group.name, campaign.name, campaign.status, ad_group.status, ad_group_ad.status, metrics.ctr FROM ad_group_ad WHERE ad_group_ad.type = 'RESPONSIVE_SEARCH_AD' AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.ctr ASC LIMIT 1 PARAMETERS omit_unselected_resource_names=true
NLQ: What is the average CPC for campaigns targeting Mumbai in the last 14 days?
GAQL: SELECT campaign.name, campaign.status, metrics.average_cpc FROM campaign WHERE campaign.status != 'REMOVED' AND segments.geo_target_city = 'Mumbai' AND segments.date DURING LAST_14_DAYS ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups in "Seeaash | PMax | TOF | Sales| 06-06" had the highest conversion rate last month?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversion_rate FROM ad_group WHERE campaign.name = 'Seeaash | PMax | TOF | Sales| 06-06' AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversion_rate DESC PARAMETERS omit_unselected_resource_names=true
NLQ: List all keywords with less than 10 clicks in the last week.
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.clicks < 10 AND segments.date DURING LAST_WEEK_SUN_SAT ORDER BY metrics.clicks ASC PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaign had the highest impression share last month?
GAQL: SELECT campaign.name, campaign.status, metrics.search_impression_share FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.search_impression_share DESC LIMIT 1 PARAMETERS omit_unselected_resource_names=true
NLQ: Show me expanded text ads that are currently enabled.
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group.name, campaign.name, campaign.status, ad_group.status, ad_group_ad.status FROM ad_group_ad WHERE ad_group_ad.type = 'EXPANDED_TEXT_AD' AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status='ENABLED' ORDER BY ad_group_ad.id ASC PARAMETERS omit_unselected_resource_names=true
NLQ: Which keywords in "Shoes Sale" campaign are broad match and paused?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status = 'PAUSED' AND campaign.status!='REMOVED' AND
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nWhat is the CPA in India for \"Seeaash | PMax | TOF | Sales| 06-06\"\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: Which keywords with phrase match type generated the most conversions in the last 30 days? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND ad_group_criterion.keyword.match_type = 'PHRASE' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me the top 5 ad groups by impressions for enabled campaigns this month. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.impressions FROM ad_group WHERE campaign.status = 'ENABLED' AND ad_group.status != 'REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List all paused campaigns and their total cost last month. \nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE campaign.status = 'PAUSED' AND segments.date DURING LAST_MONTH ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which responsive search ad had the lowest click-through rate this week? \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group.name, campaign.name, campaign.status, ad_group.status, ad_group_ad.status, metrics.ctr FROM ad_group_ad WHERE ad_group_ad.type = 'RESPONSIVE_SEARCH_AD' AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.ctr ASC LIMIT 1 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What is the average CPC for campaigns targeting Mumbai in the last 14 days? \nGAQL: SELECT campaign.name, campaign.status, metrics.average_cpc FROM campaign WHERE campaign.status != 'REMOVED' AND segments.geo_target_city = 'Mumbai' AND segments.date DURING LAST_14_DAYS ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups in \"Seeaash | PMax | TOF | Sales| 06-06\" had the highest conversion rate last month? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversion_rate FROM ad_group WHERE campaign.name = 'Seeaash | PMax | TOF | Sales| 06-06' AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversion_rate DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List all keywords with less than 10 clicks in the last week. \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.clicks < 10 AND segments.date DURING LAST_WEEK_SUN_SAT ORDER BY metrics.clicks ASC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaign had the highest impression share last month? \nGAQL: SELECT campaign.name, campaign.status, metrics.search_impression_share FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.search_impression_share DESC LIMIT 1 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me expanded text ads that are currently enabled. \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group.name, campaign.name, campaign.status, ad_group.status, ad_group_ad.status FROM ad_group_ad WHERE ad_group_ad.type = 'EXPANDED_TEXT_AD' AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status='ENABLED' ORDER BY ad_group_ad.id ASC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which keywords in \"Shoes Sale\" campaign are broad match and paused? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status = 'PAUSED' AND campaign.status!='REMOVED' AND",
"statistics_text_generation_0": {
"input_tokens": 1376,
"output_tokens": 1024
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
Show me all geographic locations we are targeting in "Campaign X".
|
SELECT campaign.name, campaign.status, campaign_criterion.status, campaign_criterion.location.geo_target_constant FROM location_view WHERE campaign.name = 'Campaign X' AND campaign_criterion.status != 'REMOVED' PARAMETERS omit_unselected_resource_names=true
|
NLQ: List all devices targeted by the campaign named "Diwali Sale 2024".
GAQL: SELECT campaign.name, campaign.status, campaign.device FROM campaign WHERE campaign.name = 'Diwali Sale 2024' AND campaign.status != 'REMOVED' ORDER BY campaign.device ASC PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups in "Summer Offers" campaign are currently paused?
GAQL: SELECT ad_group.name, ad_group.status, campaign.name, campaign.status FROM ad_group WHERE campaign.name = 'Summer Offers' AND ad_group.status = 'PAUSED' AND campaign.status != 'REMOVED' ORDER BY ad_group.name ASC PARAMETERS omit_unselected_resource_names=true
NLQ: Show me the top 5 keywords with the highest conversion rate in "Festive Deals" ad group last month.
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversion_rate, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group.name = 'Festive Deals' AND ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversion_rate DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ads in "Winter Collection" campaign received the lowest number of clicks last month?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM ad_group_ad WHERE campaign.name = 'Winter Collection' AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.clicks ASC PARAMETERS omit_unselected_resource_names=true
NLQ: List all locations excluded from targeting in "Monsoon Bonanza" campaign.
GAQL: SELECT campaign_criterion.location.geo_target_constant, campaign.name, campaign.status FROM campaign_criterion WHERE campaign.name = 'Monsoon Bonanza' AND campaign_criterion.status = 'REMOVED' ORDER BY campaign_criterion.location.geo_target_constant ASC PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns are targeting mobile devices only?
GAQL: SELECT campaign.name, campaign.status, campaign.device FROM campaign WHERE campaign.device = 'MOBILE' AND campaign.status != 'REMOVED' ORDER BY campaign.name ASC PARAMETERS omit_unselected_resource_names=true
NLQ: What is the average CPC for each ad group in the "Online Classes" campaign last month?
GAQL: SELECT ad_group.name, ad_group.status, campaign.name, campaign.status, metrics.average_cpc FROM ad_group WHERE campaign.name = 'Online Classes' AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Show me all negative keywords in the "Home Decor" campaign.
GAQL: SELECT ad_group_criterion.keyword.text, ad_group_criterion.keyword.match_type, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE campaign.name = 'Home Decor' AND ad_group_criterion.type = 'NEGATIVE' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' ORDER BY ad_group_criterion.keyword.text ASC PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups in the "Startup Leads" campaign have the highest impressions last month?
GAQL: SELECT ad_group.name, ad_group.status, campaign.name, campaign.status, metrics.impressions FROM ad_group WHERE campaign.name = 'Startup Leads' AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Show me all ad extensions used in "Bakery Specials" campaign.
GAQL: SELECT campaign.name, campaign.status, campaign_extension_setting.extension_type FROM campaign_extension_setting WHERE campaign.name = 'Bakery Specials' AND campaign.status != 'REMOVED' ORDER BY campaign_extension_setting.extension_type ASC PARAMETERS omit_unselected_resource_names=true
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nShow me all geographic locations we are targeting in \"Campaign X\".\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: List all devices targeted by the campaign named \"Diwali Sale 2024\". \nGAQL: SELECT campaign.name, campaign.status, campaign.device FROM campaign WHERE campaign.name = 'Diwali Sale 2024' AND campaign.status != 'REMOVED' ORDER BY campaign.device ASC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups in \"Summer Offers\" campaign are currently paused? \nGAQL: SELECT ad_group.name, ad_group.status, campaign.name, campaign.status FROM ad_group WHERE campaign.name = 'Summer Offers' AND ad_group.status = 'PAUSED' AND campaign.status != 'REMOVED' ORDER BY ad_group.name ASC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me the top 5 keywords with the highest conversion rate in \"Festive Deals\" ad group last month. \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversion_rate, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group.name = 'Festive Deals' AND ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversion_rate DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ads in \"Winter Collection\" campaign received the lowest number of clicks last month? \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM ad_group_ad WHERE campaign.name = 'Winter Collection' AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.clicks ASC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List all locations excluded from targeting in \"Monsoon Bonanza\" campaign. \nGAQL: SELECT campaign_criterion.location.geo_target_constant, campaign.name, campaign.status FROM campaign_criterion WHERE campaign.name = 'Monsoon Bonanza' AND campaign_criterion.status = 'REMOVED' ORDER BY campaign_criterion.location.geo_target_constant ASC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns are targeting mobile devices only? \nGAQL: SELECT campaign.name, campaign.status, campaign.device FROM campaign WHERE campaign.device = 'MOBILE' AND campaign.status != 'REMOVED' ORDER BY campaign.name ASC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What is the average CPC for each ad group in the \"Online Classes\" campaign last month? \nGAQL: SELECT ad_group.name, ad_group.status, campaign.name, campaign.status, metrics.average_cpc FROM ad_group WHERE campaign.name = 'Online Classes' AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me all negative keywords in the \"Home Decor\" campaign. \nGAQL: SELECT ad_group_criterion.keyword.text, ad_group_criterion.keyword.match_type, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE campaign.name = 'Home Decor' AND ad_group_criterion.type = 'NEGATIVE' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' ORDER BY ad_group_criterion.keyword.text ASC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups in the \"Startup Leads\" campaign have the highest impressions last month? \nGAQL: SELECT ad_group.name, ad_group.status, campaign.name, campaign.status, metrics.impressions FROM ad_group WHERE campaign.name = 'Startup Leads' AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me all ad extensions used in \"Bakery Specials\" campaign. \nGAQL: SELECT campaign.name, campaign.status, campaign_extension_setting.extension_type FROM campaign_extension_setting WHERE campaign.name = 'Bakery Specials' AND campaign.status != 'REMOVED' ORDER BY campaign_extension_setting.extension_type ASC PARAMETERS omit_unselected_resource_names=true",
"statistics_text_generation_0": {
"input_tokens": 1364,
"output_tokens": 925
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
What is the performance (clicks, conversions) by gender?
|
SELECT ad_group_criterion.gender.type, metrics.impressions, metrics.clicks, metrics.ctr, metrics.average_cpc, metrics.cost_micros, metrics.conversions, metrics.conversions_value,campaign.name, campaign.status,ad_group.name,ad_group.status FROM gender_view WHERE segments.date DURING LAST_MONTH PARAMETERS omit_unselected_resource_names=true
|
NLQ: How many conversions and clicks did my ads get for each age group last month?
GAQL: SELECT segments.age_range, metrics.clicks, metrics.conversions FROM ad_group_ad WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC LIMIT 50 PARAMETERS omit_unselected_resource_names=true
NLQ: What is the average cost per click for each device type in the last 30 days?
GAQL: SELECT segments.device, metrics.average_cpc FROM campaign WHERE segments.date DURING LAST_30_DAYS AND campaign.status != 'REMOVED' ORDER BY metrics.average_cpc DESC LIMIT 20 PARAMETERS omit_unselected_resource_names=true
NLQ: Show me the top 10 keywords with the highest conversion rate in the past month.
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversion_rate, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversion_rate DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns had the lowest cost per conversion last month?
GAQL: SELECT campaign.name, campaign.status, metrics.cost_per_conversion FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_per_conversion ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: How did my ad groups perform in terms of impressions and clicks this week?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.impressions, metrics.clicks FROM ad_group WHERE segments.date DURING THIS_WEEK_SUN_TODAY AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.impressions DESC LIMIT 50 PARAMETERS omit_unselected_resource_names=true
NLQ: Which keywords triggered the most impressions on mobile devices last month?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.impressions, ad_group.name, ad_group.status, campaign.name, campaign.status, segments.device FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.device='MOBILE' AND segments.date DURING LAST_MONTH ORDER BY metrics.impressions DESC LIMIT 15 PARAMETERS omit_unselected_resource_names=true
NLQ: What was the total spend for each campaign in the last business week?
GAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_BUSINESS_WEEK AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC LIMIT 20 PARAMETERS omit_unselected_resource_names=true
NLQ: List all paused ad groups in my account.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE ad_group.status = 'PAUSED' ORDER BY ad_group.name ASC LIMIT 100 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ads had the highest click-through rate (CTR) in the last 7 days?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.ctr, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_7_DAYS ORDER BY metrics.ctr DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Show me keywords with zero impressions in the last month.
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.impressions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.impressions=0 AND segments.date DURING LAST_MONTH ORDER BY ad_group_criterion.keyword.text ASC LIMIT 50 PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns are currently enabled?
GAQL: SELECT campaign.name, campaign.status FROM campaign WHERE campaign.status = 'ENABLED' ORDER BY campaign.name ASC LIMIT 100 PARAMETERS omit_unselected_resource_names=true
NLQ: For my active campaigns, what is the total number of conversions this month?
GAQL: SELECT campaign.name, campaign.status, metrics.conversions FROM campaign
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nWhat is the performance (clicks, conversions) by gender?\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: How many conversions and clicks did my ads get for each age group last month? \nGAQL: SELECT segments.age_range, metrics.clicks, metrics.conversions FROM ad_group_ad WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC LIMIT 50 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What is the average cost per click for each device type in the last 30 days? \nGAQL: SELECT segments.device, metrics.average_cpc FROM campaign WHERE segments.date DURING LAST_30_DAYS AND campaign.status != 'REMOVED' ORDER BY metrics.average_cpc DESC LIMIT 20 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me the top 10 keywords with the highest conversion rate in the past month. \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversion_rate, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversion_rate DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns had the lowest cost per conversion last month? \nGAQL: SELECT campaign.name, campaign.status, metrics.cost_per_conversion FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_per_conversion ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: How did my ad groups perform in terms of impressions and clicks this week? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.impressions, metrics.clicks FROM ad_group WHERE segments.date DURING THIS_WEEK_SUN_TODAY AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.impressions DESC LIMIT 50 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which keywords triggered the most impressions on mobile devices last month? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.impressions, ad_group.name, ad_group.status, campaign.name, campaign.status, segments.device FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.device='MOBILE' AND segments.date DURING LAST_MONTH ORDER BY metrics.impressions DESC LIMIT 15 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was the total spend for each campaign in the last business week? \nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_BUSINESS_WEEK AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC LIMIT 20 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List all paused ad groups in my account. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE ad_group.status = 'PAUSED' ORDER BY ad_group.name ASC LIMIT 100 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ads had the highest click-through rate (CTR) in the last 7 days? \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.ctr, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_7_DAYS ORDER BY metrics.ctr DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me keywords with zero impressions in the last month. \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.impressions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.impressions=0 AND segments.date DURING LAST_MONTH ORDER BY ad_group_criterion.keyword.text ASC LIMIT 50 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns are currently enabled? \nGAQL: SELECT campaign.name, campaign.status FROM campaign WHERE campaign.status = 'ENABLED' ORDER BY campaign.name ASC LIMIT 100 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: For my active campaigns, what is the total number of conversions this month? \nGAQL: SELECT campaign.name, campaign.status, metrics.conversions FROM campaign",
"statistics_text_generation_0": {
"input_tokens": 1364,
"output_tokens": 1024
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
Which age range has the best conversion rate?
|
SELECT ad_group_criterion.age_range.type,metrics.conversions_from_interactions_rate,campaign.name, campaign.status,ad_group.name,ad_group.status FROM age_range_view WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_from_interactions_rate DESC PARAMETERS omit_unselected_resource_names=true
|
NLQ: Which device type brought in the most clicks last month?
GAQL: SELECT segments.device, metrics.clicks FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.clicks DESC LIMIT 1 PARAMETERS omit_unselected_resource_names=true
NLQ: What was my average cost per click for shopping ads in the last 30 days?
GAQL: SELECT metrics.average_cpc FROM campaign WHERE segments.date DURING LAST_30_DAYS AND campaign.advertising_channel_type = 'SHOPPING' AND campaign.status != 'REMOVED' ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which keywords generated leads with lowest cost per conversion last month?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, metrics.cost_per_conversion, metrics.conversions, ad_group.name, ad_group.status, campaign.name, campaign.status, ad_group_criterion.status, ad_group_criterion.type FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH AND metrics.conversions > 0 ORDER BY metrics.cost_per_conversion ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups have the highest click-through rate this month?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.ctr FROM ad_group WHERE segments.date DURING THIS_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.ctr DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: What is the total spend on video campaigns in the last week?
GAQL: SELECT metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_WEEK_MON_SUN AND campaign.advertising_channel_type = 'VIDEO' AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which locations gave me the highest conversion value last month?
GAQL: SELECT segments.geo_target_region, metrics.conversions_value FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.conversions_value DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad headlines performed best in terms of impressions in the last 14 days?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING LAST_14_DAYS AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which audience segments drove the most conversions last month?
GAQL: SELECT segments.audience, metrics.conversions FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.conversions DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
NLQ: What is my average position for branded keywords this month?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, metrics.average_position, ad_group.name, ad_group.status, campaign.name, campaign.status, ad_group_criterion.status, ad_group_criterion.type FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND ad_group_criterion.keyword.text LIKE '%brand%' AND segments.date DURING THIS_MONTH ORDER BY metrics.average_position ASC PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns had the lowest conversion rate last month?
GAQL: SELECT campaign.name, campaign.status, metrics.conversion_rate FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.conversion_rate ASC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nWhich age range has the best conversion rate?\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: Which device type brought in the most clicks last month? \nGAQL: SELECT segments.device, metrics.clicks FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.clicks DESC LIMIT 1 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my average cost per click for shopping ads in the last 30 days? \nGAQL: SELECT metrics.average_cpc FROM campaign WHERE segments.date DURING LAST_30_DAYS AND campaign.advertising_channel_type = 'SHOPPING' AND campaign.status != 'REMOVED' ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which keywords generated leads with lowest cost per conversion last month? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, metrics.cost_per_conversion, metrics.conversions, ad_group.name, ad_group.status, campaign.name, campaign.status, ad_group_criterion.status, ad_group_criterion.type FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH AND metrics.conversions > 0 ORDER BY metrics.cost_per_conversion ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups have the highest click-through rate this month? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.ctr FROM ad_group WHERE segments.date DURING THIS_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.ctr DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What is the total spend on video campaigns in the last week? \nGAQL: SELECT metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_WEEK_MON_SUN AND campaign.advertising_channel_type = 'VIDEO' AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which locations gave me the highest conversion value last month? \nGAQL: SELECT segments.geo_target_region, metrics.conversions_value FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.conversions_value DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad headlines performed best in terms of impressions in the last 14 days? \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING LAST_14_DAYS AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which audience segments drove the most conversions last month? \nGAQL: SELECT segments.audience, metrics.conversions FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.conversions DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What is my average position for branded keywords this month? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, metrics.average_position, ad_group.name, ad_group.status, campaign.name, campaign.status, ad_group_criterion.status, ad_group_criterion.type FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND ad_group_criterion.keyword.text LIKE '%brand%' AND segments.date DURING THIS_MONTH ORDER BY metrics.average_position ASC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns had the lowest conversion rate last month? \nGAQL: SELECT campaign.name, campaign.status, metrics.conversion_rate FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.conversion_rate ASC LIMIT 5 PARAMETERS omit_unselected_resource_names=true",
"statistics_text_generation_0": {
"input_tokens": 1360,
"output_tokens": 863
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
What is the CPA for the "25-34" age bracket versus the "45-54" bracket?
|
SELECT metrics.cost_per_conversion, ad_group_criterion.age_range.type,campaign.name, campaign.status,ad_group.name,ad_group.status FROM age_range_view WHERE ad_group_criterion.age_range.type IN ('AGE_RANGE_25_34', 'AGE_RANGE_45_54') AND segments.date DURING LAST_MONTH ORDER BY ad_group_criterion.age_range.type ASC PARAMETERS omit_unselected_resource_names=true
|
NLQ: Which device type brought in the most conversions last month?
GAQL: SELECT segments.device, metrics.conversions FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.conversions DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
NLQ: What is the average cost per click for my ads shown in Mumbai this month?
GAQL: SELECT metrics.average_cpc, segments.geo_target_city FROM ad_group_ad WHERE segments.geo_target_city = 'Mumbai' AND segments.date DURING THIS_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.average_cpc DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which keyword in my "Diwali Sale" campaign had the lowest CTR in the last 14 days?
GAQL: SELECT ad_group_criterion.keyword.text, ad_group_criterion.keyword.match_type, metrics.ctr, ad_group.name, ad_group.status, campaign.name, campaign.status, ad_group_criterion.status, ad_group_criterion.type FROM keyword_view WHERE campaign.name = 'Diwali Sale' AND ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_14_DAYS ORDER BY metrics.ctr ASC LIMIT 1 PARAMETERS omit_unselected_resource_names=true
NLQ: How many impressions did my enabled ad groups in "Summer Offers" campaign receive last week?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.impressions FROM ad_group WHERE campaign.name = 'Summer Offers' AND campaign.status = 'ENABLED' AND ad_group.status = 'ENABLED' AND segments.date DURING LAST_WEEK_MON_SUN ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad received the highest number of clicks from users aged 18-24 last month?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group.name, campaign.name, campaign.status, ad_group.status, ad_group_ad.status, segments.age_range, metrics.clicks FROM ad_group_ad WHERE segments.age_range = 'AGE_18_24' AND segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.clicks DESC LIMIT 1 PARAMETERS omit_unselected_resource_names=true
NLQ: What is the conversion rate for ads targeting mobile devices in the last 30 days?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group.name, campaign.name, campaign.status, ad_group.status, ad_group_ad.status, segments.device, metrics.conversion_rate FROM ad_group_ad WHERE segments.device = 'MOBILE' AND segments.date DURING LAST_30_DAYS AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.conversion_rate DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which keywords in my account have never received any impressions?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.impressions = 0 ORDER BY ad_group_criterion.keyword.text ASC LIMIT 20 PARAMETERS omit_unselected_resource_names=true
NLQ: List all paused ad groups in "Festive Campaign" along with their campaign status.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE campaign.name = 'Festive Campaign' AND ad_group.status = 'PAUSED' ORDER BY ad_group.name ASC PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaign had the highest cost per conversion for the last month?
GAQL: SELECT campaign.name, campaign.status, metrics.cost_per_conversion FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_per_conversion DESC LIMIT 1 PARAMETERS omit_unselected_resource_names=true
NLQ: How many conversions did my ads get from users in Delhi during this week?
GAQL: SELECT metrics.conversions, segments.geo_target_city FROM ad_group_ad WHERE segments.geo_target_city = 'Delhi' AND segments.date DURING THIS_WEEK_SUN_TODAY AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.conversions DESC PARAMETERS omit_unselected_resource_names=true
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nWhat is the CPA for the \"25-34\" age bracket versus the \"45-54\" bracket?\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: Which device type brought in the most conversions last month? \nGAQL: SELECT segments.device, metrics.conversions FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.conversions DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What is the average cost per click for my ads shown in Mumbai this month? \nGAQL: SELECT metrics.average_cpc, segments.geo_target_city FROM ad_group_ad WHERE segments.geo_target_city = 'Mumbai' AND segments.date DURING THIS_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.average_cpc DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which keyword in my \"Diwali Sale\" campaign had the lowest CTR in the last 14 days? \nGAQL: SELECT ad_group_criterion.keyword.text, ad_group_criterion.keyword.match_type, metrics.ctr, ad_group.name, ad_group.status, campaign.name, campaign.status, ad_group_criterion.status, ad_group_criterion.type FROM keyword_view WHERE campaign.name = 'Diwali Sale' AND ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_14_DAYS ORDER BY metrics.ctr ASC LIMIT 1 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: How many impressions did my enabled ad groups in \"Summer Offers\" campaign receive last week? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.impressions FROM ad_group WHERE campaign.name = 'Summer Offers' AND campaign.status = 'ENABLED' AND ad_group.status = 'ENABLED' AND segments.date DURING LAST_WEEK_MON_SUN ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad received the highest number of clicks from users aged 18-24 last month? \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group.name, campaign.name, campaign.status, ad_group.status, ad_group_ad.status, segments.age_range, metrics.clicks FROM ad_group_ad WHERE segments.age_range = 'AGE_18_24' AND segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.clicks DESC LIMIT 1 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What is the conversion rate for ads targeting mobile devices in the last 30 days? \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group.name, campaign.name, campaign.status, ad_group.status, ad_group_ad.status, segments.device, metrics.conversion_rate FROM ad_group_ad WHERE segments.device = 'MOBILE' AND segments.date DURING LAST_30_DAYS AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.conversion_rate DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which keywords in my account have never received any impressions? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.impressions = 0 ORDER BY ad_group_criterion.keyword.text ASC LIMIT 20 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List all paused ad groups in \"Festive Campaign\" along with their campaign status. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE campaign.name = 'Festive Campaign' AND ad_group.status = 'PAUSED' ORDER BY ad_group.name ASC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaign had the highest cost per conversion for the last month? \nGAQL: SELECT campaign.name, campaign.status, metrics.cost_per_conversion FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_per_conversion DESC LIMIT 1 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: How many conversions did my ads get from users in Delhi during this week? \nGAQL: SELECT metrics.conversions, segments.geo_target_city FROM ad_group_ad WHERE segments.geo_target_city = 'Delhi' AND segments.date DURING THIS_WEEK_SUN_TODAY AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.conversions DESC PARAMETERS omit_unselected_resource_names=true",
"statistics_text_generation_0": {
"input_tokens": 1373,
"output_tokens": 1013
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
How does performance on the Search Network compare to the Search Partners Network?
|
SELECT segments.ad_network_type, metrics.conversions, metrics.ctr, metrics.conversions_value, metrics.cost_micros, metrics.conversions_from_interactions_rate FROM customer WHERE segments.ad_network_type IN ('SEARCH', 'SEARCH_PARTNERS') AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC, metrics.conversions_value DESC, metrics.cost_micros DESC, metrics.conversions_from_interactions_rate DESC, metrics.ctr DESC PARAMETERS omit_unselected_resource_names=true
|
NLQ: Which keywords generated the most conversions from mobile devices in the last 30 days?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.device = 'MOBILE' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups have the highest click-through rate for branded keywords this month?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.ctr, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND ad_group_criterion.keyword.text LIKE '%brand%' AND segments.date DURING THIS_MONTH ORDER BY metrics.ctr DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns have the lowest cost per conversion for website leads in the last month?
GAQL: SELECT campaign.name, campaign.status, metrics.cost_per_conversion FROM campaign WHERE segments.conversion_action = 'Website Lead' AND segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_per_conversion ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ads received the most impressions on YouTube last month?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.impressions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM ad_group_ad WHERE segments.ad_network_type = 'YOUTUBE_SEARCH' AND segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which keywords had zero impressions but are enabled in my active campaigns?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status = 'ENABLED' AND campaign.status='ENABLED' AND ad_group.status='ENABLED' AND metrics.impressions = 0 ORDER BY ad_group_criterion.keyword.text ASC LIMIT 20 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups in paused campaigns spent the most last month?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.cost_micros FROM ad_group WHERE campaign.status = 'PAUSED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.cost_micros DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: What are my top-performing ad headlines by click-through rate this month?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, ad_group_ad.ad.text_assets.headline, metrics.ctr, ad_group.name, ad_group.status, campaign.name, campaign.status FROM ad_group_ad WHERE segments.date DURING THIS_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.ctr DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which keywords triggered ads on competitor brand searches last month?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.impressions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND ad_group_criterion.keyword.text LIKE '%competitor%' AND segments.date DURING LAST_MONTH ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns had the highest conversion rate from new users in the last 30 days?
GAQL: SELECT campaign.name, campaign.status, metrics.conversion_rate FROM campaign WHERE segments.new_vs_returning_user = 'NEW' AND segments.date DURING LAST_30_DAYS AND campaign.status != 'REMOVED' ORDER BY metrics.conversion_rate DESC LIMIT
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nHow does performance on the Search Network compare to the Search Partners Network?\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: Which keywords generated the most conversions from mobile devices in the last 30 days? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.device = 'MOBILE' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups have the highest click-through rate for branded keywords this month? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.ctr, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND ad_group_criterion.keyword.text LIKE '%brand%' AND segments.date DURING THIS_MONTH ORDER BY metrics.ctr DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns have the lowest cost per conversion for website leads in the last month? \nGAQL: SELECT campaign.name, campaign.status, metrics.cost_per_conversion FROM campaign WHERE segments.conversion_action = 'Website Lead' AND segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_per_conversion ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ads received the most impressions on YouTube last month? \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.impressions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM ad_group_ad WHERE segments.ad_network_type = 'YOUTUBE_SEARCH' AND segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which keywords had zero impressions but are enabled in my active campaigns? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status = 'ENABLED' AND campaign.status='ENABLED' AND ad_group.status='ENABLED' AND metrics.impressions = 0 ORDER BY ad_group_criterion.keyword.text ASC LIMIT 20 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups in paused campaigns spent the most last month? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.cost_micros FROM ad_group WHERE campaign.status = 'PAUSED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.cost_micros DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What are my top-performing ad headlines by click-through rate this month? \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, ad_group_ad.ad.text_assets.headline, metrics.ctr, ad_group.name, ad_group.status, campaign.name, campaign.status FROM ad_group_ad WHERE segments.date DURING THIS_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.ctr DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which keywords triggered ads on competitor brand searches last month? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.impressions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND ad_group_criterion.keyword.text LIKE '%competitor%' AND segments.date DURING LAST_MONTH ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns had the highest conversion rate from new users in the last 30 days? \nGAQL: SELECT campaign.name, campaign.status, metrics.conversion_rate FROM campaign WHERE segments.new_vs_returning_user = 'NEW' AND segments.date DURING LAST_30_DAYS AND campaign.status != 'REMOVED' ORDER BY metrics.conversion_rate DESC LIMIT",
"statistics_text_generation_0": {
"input_tokens": 1365,
"output_tokens": 1024
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
What was our total spend on the Display Network last month?
|
SELECT metrics.cost_micros, segments.ad_network_type FROM customer WHERE segments.ad_network_type = 'CONTENT' AND segments.date DURING LAST_MONTH ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true
|
NLQ: Which keywords had the lowest conversion rate in the last 30 days?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversion_rate, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.conversion_rate ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups in my account had no impressions last month?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE metrics.impressions = 0 AND segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY ad_group.name ASC PARAMETERS omit_unselected_resource_names=true
NLQ: What was the average CPC for mobile devices last month?
GAQL: SELECT metrics.average_cpc FROM campaign WHERE segments.device = 'MOBILE' AND segments.date DURING LAST_MONTH ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns had the highest cost but zero conversions last month?
GAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE metrics.conversions = 0 AND segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: List my top 5 responsive search ads by click-through rate this month.
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.ctr, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE ad_group_ad.type = 'RESPONSIVE_SEARCH_AD' AND segments.date DURING THIS_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.ctr DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
NLQ: Which keywords have spent more than ₹1000 but received no clicks in the last 30 days?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.cost_micros, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.clicks = 0 AND metrics.cost_micros > 100000000 AND segments.date DURING LAST_30_DAYS ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups are currently paused?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE ad_group.status = 'PAUSED' AND campaign.status != 'REMOVED' ORDER BY ad_group.name ASC PARAMETERS omit_unselected_resource_names=true
NLQ: Show me all campaigns that target only Delhi.
GAQL: SELECT campaign.name, campaign.status, campaign.targeting_setting FROM campaign WHERE campaign.targeting_setting LIKE '%Delhi%' AND campaign.status != 'REMOVED' ORDER BY campaign.name ASC PARAMETERS omit_unselected_resource_names=true
NLQ: Which search ads had the highest conversion value last week?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.conversions_value, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE ad_group_ad.type = 'EXPANDED_TEXT_AD' AND segments.date DURING LAST_WEEK_MON_SUN AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.conversions_value DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: What was the total number of clicks from desktop devices this month?
GAQL: SELECT metrics.clicks FROM customer WHERE segments.device = 'DESKTOP' AND segments.date DURING THIS_MONTH ORDER BY metrics.clicks DESC PARAMETERS omit_unselected_resource_names=true
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nWhat was our total spend on the Display Network last month?\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: Which keywords had the lowest conversion rate in the last 30 days?\nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversion_rate, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.conversion_rate ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups in my account had no impressions last month?\nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE metrics.impressions = 0 AND segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY ad_group.name ASC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was the average CPC for mobile devices last month?\nGAQL: SELECT metrics.average_cpc FROM campaign WHERE segments.device = 'MOBILE' AND segments.date DURING LAST_MONTH ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns had the highest cost but zero conversions last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE metrics.conversions = 0 AND segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List my top 5 responsive search ads by click-through rate this month.\nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.ctr, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE ad_group_ad.type = 'RESPONSIVE_SEARCH_AD' AND segments.date DURING THIS_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.ctr DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which keywords have spent more than ₹1000 but received no clicks in the last 30 days?\nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.cost_micros, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.clicks = 0 AND metrics.cost_micros > 100000000 AND segments.date DURING LAST_30_DAYS ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups are currently paused?\nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE ad_group.status = 'PAUSED' AND campaign.status != 'REMOVED' ORDER BY ad_group.name ASC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me all campaigns that target only Delhi.\nGAQL: SELECT campaign.name, campaign.status, campaign.targeting_setting FROM campaign WHERE campaign.targeting_setting LIKE '%Delhi%' AND campaign.status != 'REMOVED' ORDER BY campaign.name ASC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which search ads had the highest conversion value last week?\nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.conversions_value, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE ad_group_ad.type = 'EXPANDED_TEXT_AD' AND segments.date DURING LAST_WEEK_MON_SUN AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.conversions_value DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was the total number of clicks from desktop devices this month?\nGAQL: SELECT metrics.clicks FROM customer WHERE segments.device = 'DESKTOP' AND segments.date DURING THIS_MONTH ORDER BY metrics.clicks DESC PARAMETERS omit_unselected_resource_names=true",
"statistics_text_generation_0": {
"input_tokens": 1363,
"output_tokens": 918
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
For video campaigns, what was the total number of views?
|
SELECT metrics.video_views, campaign.name, campaign.status, campaign.advertising_channel_type FROM campaign WHERE campaign.status != 'REMOVED' AND campaign.advertising_channel_type = 'VIDEO' AND segments.date DURING LAST_MONTH ORDER BY metrics.video_views DESC PARAMETERS omit_unselected_resource_names=true
|
NLQ: Which ad groups in my search campaigns had the highest conversion rate last month?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversion_rate FROM ad_group WHERE campaign.advertising_channel_type = 'SEARCH' AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversion_rate DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: List 5 keywords with the lowest cost per click this month.
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.average_cpc, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.average_cpc ASC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
NLQ: Show me all paused campaigns.
GAQL: SELECT campaign.name, campaign.status FROM campaign WHERE campaign.status = 'PAUSED' ORDER BY campaign.name PARAMETERS omit_unselected_resource_names=true
NLQ: Which responsive search ads received the most impressions last month?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group.name, campaign.name, campaign.status, ad_group.status, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE ad_group_ad.type = 'RESPONSIVE_SEARCH_AD' AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns had zero conversions in the last 30 days?
GAQL: SELECT campaign.name, campaign.status, metrics.conversions FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_30_DAYS AND metrics.conversions = 0 ORDER BY campaign.name PARAMETERS omit_unselected_resource_names=true
NLQ: For video campaigns, what was the average cost per view last week?
GAQL: SELECT campaign.name, campaign.status, metrics.cost_per_video_view FROM campaign WHERE campaign.advertising_channel_type = 'VIDEO' AND campaign.status != 'REMOVED' AND segments.date DURING LAST_WEEK_SUN_SAT ORDER BY metrics.cost_per_video_view DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups had the highest CTR in the last 14 days?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.ctr FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_14_DAYS ORDER BY metrics.ctr DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: List all keywords containing “discount” currently enabled.
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status = 'ENABLED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND ad_group_criterion.keyword.text LIKE '%discount%' ORDER BY ad_group_criterion.keyword.text PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns spent more than ₹10,000 last month?
GAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH AND metrics.cost_micros > 1000000000 ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Show me the top 5 ad headlines with the highest click-through rate this month.
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group.name, campaign.name, campaign.status, ad_group.status, ad_group_ad.status, metrics.ctr FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.ctr DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nFor video campaigns, what was the total number of views?\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: Which ad groups in my search campaigns had the highest conversion rate last month?\nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversion_rate FROM ad_group WHERE campaign.advertising_channel_type = 'SEARCH' AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversion_rate DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List 5 keywords with the lowest cost per click this month.\nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.average_cpc, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.average_cpc ASC LIMIT 5 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me all paused campaigns.\nGAQL: SELECT campaign.name, campaign.status FROM campaign WHERE campaign.status = 'PAUSED' ORDER BY campaign.name PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which responsive search ads received the most impressions last month?\nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group.name, campaign.name, campaign.status, ad_group.status, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE ad_group_ad.type = 'RESPONSIVE_SEARCH_AD' AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns had zero conversions in the last 30 days?\nGAQL: SELECT campaign.name, campaign.status, metrics.conversions FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_30_DAYS AND metrics.conversions = 0 ORDER BY campaign.name PARAMETERS omit_unselected_resource_names=true\n\nNLQ: For video campaigns, what was the average cost per view last week?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_per_video_view FROM campaign WHERE campaign.advertising_channel_type = 'VIDEO' AND campaign.status != 'REMOVED' AND segments.date DURING LAST_WEEK_SUN_SAT ORDER BY metrics.cost_per_video_view DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups had the highest CTR in the last 14 days?\nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.ctr FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_14_DAYS ORDER BY metrics.ctr DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List all keywords containing “discount” currently enabled.\nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status = 'ENABLED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND ad_group_criterion.keyword.text LIKE '%discount%' ORDER BY ad_group_criterion.keyword.text PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns spent more than ₹10,000 last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH AND metrics.cost_micros > 1000000000 ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me the top 5 ad headlines with the highest click-through rate this month.\nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group.name, campaign.name, campaign.status, ad_group.status, ad_group_ad.status, metrics.ctr FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.ctr DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true",
"statistics_text_generation_0": {
"input_tokens": 1363,
"output_tokens": 924
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
What is the View Rate (Views/Impressions) for my YouTube campaigns?
|
SELECT detail_placement_view.placement_type, detail_placement_view.display_name, metrics.video_view_rate, campaign.name, campaign.status FROM detail_placement_view WHERE detail_placement_view.placement_type = 'YOUTUBE_VIDEO' AND campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.video_view_rate DESC PARAMETERS omit_unselected_resource_names=true
|
NLQ: Which ad groups in my account have the lowest average CPC in the last 30 days?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.average_cpc FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.average_cpc ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: How many conversions did my Shopping campaigns generate last month?
GAQL: SELECT campaign.name, campaign.status, metrics.conversions FROM campaign WHERE campaign.advertising_channel_type = 'SHOPPING' AND campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC PARAMETERS omit_unselected_resource_names=true
NLQ: List the top 5 keywords with the highest conversion rate in the last 14 days.
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversion_rate, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_14_DAYS ORDER BY metrics.conversion_rate DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
NLQ: Which active campaigns have the highest cost per conversion this month?
GAQL: SELECT campaign.name, campaign.status, metrics.cost_per_conversion FROM campaign WHERE campaign.status = 'ENABLED' AND segments.date DURING THIS_MONTH ORDER BY metrics.cost_per_conversion DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Show me the number of clicks for each device type last week.
GAQL: SELECT segments.device, metrics.clicks FROM campaign WHERE segments.date DURING LAST_WEEK_MON_SUN ORDER BY metrics.clicks DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which responsive search ads have the lowest CTR in the last 30 days?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group.name, campaign.name, campaign.status, ad_group.status, ad_group_ad.status, metrics.ctr FROM ad_group_ad WHERE ad_group_ad.type = 'RESPONSIVE_SEARCH_AD' AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.ctr ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: What is the total cost of my enabled campaigns for the last business week?
GAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE campaign.status = 'ENABLED' AND segments.date DURING LAST_BUSINESS_WEEK ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which keywords in my account have never received an impression?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.impressions = 0 ORDER BY ad_group_criterion.keyword.text ASC PARAMETERS omit_unselected_resource_names=true
NLQ: Identify ad groups with paused status in my account.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE ad_group.status = 'PAUSED' AND campaign.status != 'REMOVED' ORDER BY ad_group.name ASC PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns spent more than ₹10,000 last month?
GAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH AND metrics.cost_micros > 1000000000 ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nWhat is the View Rate (Views/Impressions) for my YouTube campaigns?\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: Which ad groups in my account have the lowest average CPC in the last 30 days? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.average_cpc FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.average_cpc ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: How many conversions did my Shopping campaigns generate last month? \nGAQL: SELECT campaign.name, campaign.status, metrics.conversions FROM campaign WHERE campaign.advertising_channel_type = 'SHOPPING' AND campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List the top 5 keywords with the highest conversion rate in the last 14 days. \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversion_rate, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_14_DAYS ORDER BY metrics.conversion_rate DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which active campaigns have the highest cost per conversion this month? \nGAQL: SELECT campaign.name, campaign.status, metrics.cost_per_conversion FROM campaign WHERE campaign.status = 'ENABLED' AND segments.date DURING THIS_MONTH ORDER BY metrics.cost_per_conversion DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me the number of clicks for each device type last week. \nGAQL: SELECT segments.device, metrics.clicks FROM campaign WHERE segments.date DURING LAST_WEEK_MON_SUN ORDER BY metrics.clicks DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which responsive search ads have the lowest CTR in the last 30 days? \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group.name, campaign.name, campaign.status, ad_group.status, ad_group_ad.status, metrics.ctr FROM ad_group_ad WHERE ad_group_ad.type = 'RESPONSIVE_SEARCH_AD' AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.ctr ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What is the total cost of my enabled campaigns for the last business week? \nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE campaign.status = 'ENABLED' AND segments.date DURING LAST_BUSINESS_WEEK ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which keywords in my account have never received an impression? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.impressions = 0 ORDER BY ad_group_criterion.keyword.text ASC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Identify ad groups with paused status in my account. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE ad_group.status = 'PAUSED' AND campaign.status != 'REMOVED' ORDER BY ad_group.name ASC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns spent more than ₹10,000 last month? \nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH AND metrics.cost_micros > 1000000000 ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true",
"statistics_text_generation_0": {
"input_tokens": 1368,
"output_tokens": 878
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
What were the top 10 search terms that triggered our ads last week? (Search Query Report)
|
SELECT search_term_view.search_term, search_term_view.status, metrics.impressions, metrics.clicks, ad_group_ad.ad.name, ad_group_ad.status, ad_group.name, campaign.name,ad_group.status,campaign.status FROM search_term_view WHERE segments.date DURING LAST_WEEK_MON_SUN AND ad_group_ad.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.impressions DESC, metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
|
NLQ: Which search queries generated the most conversions in the last 30 days?
GAQL: SELECT search_term_view.search_term, metrics.conversions FROM search_term_view WHERE segments.date DURING LAST_30_DAYS ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: What are the top 5 search terms with highest click-through rate (CTR) this month?
GAQL: SELECT search_term_view.search_term, metrics.ctr FROM search_term_view WHERE segments.date DURING THIS_MONTH ORDER BY metrics.ctr DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
NLQ: Which search terms resulted in the lowest cost per conversion last month?
GAQL: SELECT search_term_view.search_term, metrics.cost_per_conversion FROM search_term_view WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: List search terms that triggered ads but had zero conversions in the last 7 days.
GAQL: SELECT search_term_view.search_term, metrics.impressions, metrics.conversions FROM search_term_view WHERE segments.date DURING LAST_7_DAYS AND metrics.conversions = 0 ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which search queries from mobile devices had the highest spend last week?
GAQL: SELECT search_term_view.search_term, metrics.cost_micros, segments.device FROM search_term_view WHERE segments.date DURING LAST_WEEK_SUN_SAT AND segments.device = 'MOBILE' ORDER BY metrics.cost_micros DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: What were the most common search terms that led to ad impressions but no clicks this month?
GAQL: SELECT search_term_view.search_term, metrics.impressions, metrics.clicks FROM search_term_view WHERE segments.date DURING THIS_MONTH AND metrics.clicks = 0 ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which search terms triggered ads in our top-performing campaign last month?
GAQL: SELECT search_term_view.search_term, campaign.name, metrics.impressions FROM search_term_view WHERE segments.date DURING LAST_MONTH AND campaign.name = 'Top Campaign' ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: What are the top 10 search terms that resulted in phone call conversions last month?
GAQL: SELECT search_term_view.search_term, metrics.phone_calls FROM search_term_view WHERE segments.date DURING LAST_MONTH ORDER BY metrics.phone_calls DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which search queries led to the most conversions for our “Summer Sale” ad group last week?
GAQL: SELECT search_term_view.search_term, ad_group.name, metrics.conversions FROM search_term_view WHERE segments.date DURING LAST_WEEK_SUN_SAT AND ad_group.name = 'Summer Sale' ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: List search terms with highest impressions but below-average CTR in the last 30 days.
GAQL: SELECT search_term_view.search_term, metrics.impressions, metrics.ctr FROM search_term_view WHERE segments.date DURING LAST_30_DAYS AND metrics.ctr < 0.02 ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nWhat were the top 10 search terms that triggered our ads last week? (Search Query Report)\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: Which search queries generated the most conversions in the last 30 days? \nGAQL: SELECT search_term_view.search_term, metrics.conversions FROM search_term_view WHERE segments.date DURING LAST_30_DAYS ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What are the top 5 search terms with highest click-through rate (CTR) this month? \nGAQL: SELECT search_term_view.search_term, metrics.ctr FROM search_term_view WHERE segments.date DURING THIS_MONTH ORDER BY metrics.ctr DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which search terms resulted in the lowest cost per conversion last month? \nGAQL: SELECT search_term_view.search_term, metrics.cost_per_conversion FROM search_term_view WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List search terms that triggered ads but had zero conversions in the last 7 days. \nGAQL: SELECT search_term_view.search_term, metrics.impressions, metrics.conversions FROM search_term_view WHERE segments.date DURING LAST_7_DAYS AND metrics.conversions = 0 ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which search queries from mobile devices had the highest spend last week? \nGAQL: SELECT search_term_view.search_term, metrics.cost_micros, segments.device FROM search_term_view WHERE segments.date DURING LAST_WEEK_SUN_SAT AND segments.device = 'MOBILE' ORDER BY metrics.cost_micros DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What were the most common search terms that led to ad impressions but no clicks this month? \nGAQL: SELECT search_term_view.search_term, metrics.impressions, metrics.clicks FROM search_term_view WHERE segments.date DURING THIS_MONTH AND metrics.clicks = 0 ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which search terms triggered ads in our top-performing campaign last month? \nGAQL: SELECT search_term_view.search_term, campaign.name, metrics.impressions FROM search_term_view WHERE segments.date DURING LAST_MONTH AND campaign.name = 'Top Campaign' ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What are the top 10 search terms that resulted in phone call conversions last month? \nGAQL: SELECT search_term_view.search_term, metrics.phone_calls FROM search_term_view WHERE segments.date DURING LAST_MONTH ORDER BY metrics.phone_calls DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which search queries led to the most conversions for our “Summer Sale” ad group last week? \nGAQL: SELECT search_term_view.search_term, ad_group.name, metrics.conversions FROM search_term_view WHERE segments.date DURING LAST_WEEK_SUN_SAT AND ad_group.name = 'Summer Sale' ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List search terms with highest impressions but below-average CTR in the last 30 days. \nGAQL: SELECT search_term_view.search_term, metrics.impressions, metrics.ctr FROM search_term_view WHERE segments.date DURING LAST_30_DAYS AND metrics.ctr < 0.02 ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true",
"statistics_text_generation_0": {
"input_tokens": 1371,
"output_tokens": 700
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
Show me search terms that we spent money on but are irrelevant. (For negative keywords)
|
SELECT search_term_view.search_term, search_term_view.status, ad_group_ad.ad.name, ad_group_ad.status, metrics.cost_micros, metrics.conversions,segments.ad_network_type FROM search_term_view WHERE ad_group_ad.status != 'REMOVED' AND metrics.conversions = 0 AND segments.ad_network_type = 'SEARCH' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true
|
NLQ: Which keywords in my campaigns received zero conversions in the last 30 days?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.conversions = 0 AND segments.date DURING LAST_30_DAYS ORDER BY metrics.conversions DESC LIMIT 50 PARAMETERS omit_unselected_resource_names=true
NLQ: List my top 5 ad groups with the highest click-through rate this month.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.click_through_rate FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.click_through_rate DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
NLQ: Which enabled campaigns have the lowest cost per conversion in the last month?
GAQL: SELECT campaign.name, campaign.status, metrics.cost_per_conversion FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_per_conversion ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Show me all paused ad groups in my account.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status = 'PAUSED' ORDER BY ad_group.name ASC LIMIT 50 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ads had the highest number of conversions last week?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.conversions, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status != 'REMOVED' AND segments.date DURING LAST_WEEK_SUN_SAT ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Identify keywords with high impressions but low clicks in the last 14 days.
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.impressions, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.impressions > 1000 AND metrics.clicks < 10 AND segments.date DURING LAST_14_DAYS ORDER BY metrics.impressions DESC LIMIT 20 PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns generated the most revenue from conversions this month?
GAQL: SELECT campaign.name, campaign.status, metrics.conversions_value FROM campaign WHERE segments.date DURING THIS_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.conversions_value DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: List negative keywords added in the last 30 days.
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'NEGATIVE' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY ad_group_criterion.keyword.text ASC LIMIT 50 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups had the highest cost but zero conversions last month?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.cost_micros, metrics.conversions FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND metrics.conversions = 0 AND segments.date DURING LAST_MONTH ORDER BY metrics.cost_micros DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Show me all active campaigns targeting mobile devices only.
GAQL: SELECT campaign.name, campaign.status FROM campaign WHERE campaign.status = 'ENABLED' AND campaign.advertising_channel_type = 'SEARCH' AND campaign.device = 'MOBILE' ORDER BY campaign.name ASC LIMIT 20 PARAMETERS omit_unselected_resource_names=true
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nShow me search terms that we spent money on but are irrelevant. (For negative keywords)\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: Which keywords in my campaigns received zero conversions in the last 30 days? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.conversions = 0 AND segments.date DURING LAST_30_DAYS ORDER BY metrics.conversions DESC LIMIT 50 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List my top 5 ad groups with the highest click-through rate this month. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.click_through_rate FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.click_through_rate DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which enabled campaigns have the lowest cost per conversion in the last month? \nGAQL: SELECT campaign.name, campaign.status, metrics.cost_per_conversion FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_per_conversion ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me all paused ad groups in my account. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status = 'PAUSED' ORDER BY ad_group.name ASC LIMIT 50 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ads had the highest number of conversions last week? \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.conversions, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status != 'REMOVED' AND segments.date DURING LAST_WEEK_SUN_SAT ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Identify keywords with high impressions but low clicks in the last 14 days. \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.impressions, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.impressions > 1000 AND metrics.clicks < 10 AND segments.date DURING LAST_14_DAYS ORDER BY metrics.impressions DESC LIMIT 20 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns generated the most revenue from conversions this month? \nGAQL: SELECT campaign.name, campaign.status, metrics.conversions_value FROM campaign WHERE segments.date DURING THIS_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.conversions_value DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List negative keywords added in the last 30 days. \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'NEGATIVE' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY ad_group_criterion.keyword.text ASC LIMIT 50 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups had the highest cost but zero conversions last month? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.cost_micros, metrics.conversions FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND metrics.conversions = 0 AND segments.date DURING LAST_MONTH ORDER BY metrics.cost_micros DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me all active campaigns targeting mobile devices only. \nGAQL: SELECT campaign.name, campaign.status FROM campaign WHERE campaign.status = 'ENABLED' AND campaign.advertising_channel_type = 'SEARCH' AND campaign.device = 'MOBILE' ORDER BY campaign.name ASC LIMIT 20 PARAMETERS omit_unselected_resource_names=true",
"statistics_text_generation_0": {
"input_tokens": 1369,
"output_tokens": 986
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
List all negative keywords at the campaign level.
|
SELECT campaign_criterion.keyword.text, campaign.name,campaign_criterion.negative FROM campaign_criterion WHERE campaign_criterion.type = 'KEYWORD' AND campaign_criterion.negative = TRUE AND campaign_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' ORDER BY campaign_criterion.keyword.text ASC PARAMETERS omit_unselected_resource_names=true
|
NLQ: Which keywords have the lowest conversion rate in the last 30 days?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversion_rate, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.conversion_rate ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Show me all paused ad groups in my active campaigns.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE campaign.status = 'ENABLED' AND ad_group.status = 'PAUSED' ORDER BY ad_group.name PARAMETERS omit_unselected_resource_names=true
NLQ: List my top 5 ads with highest CTR for the last week.
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.ctr, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_WEEK_SUN_SAT ORDER BY metrics.ctr DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns received zero clicks in the last month?
GAQL: SELECT campaign.name, campaign.status, metrics.clicks FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND metrics.clicks = 0 ORDER BY campaign.name PARAMETERS omit_unselected_resource_names=true
NLQ: Show me all keywords with phrase match type in enabled ad groups.
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status='ENABLED' AND ad_group_criterion.keyword.match_type = 'PHRASE' ORDER BY ad_group_criterion.keyword.text PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups have the highest cost per conversion this month?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.cost_per_conversion FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.cost_per_conversion DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: List all responsive search ads that are currently enabled.
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE ad_group_ad.status = 'ENABLED' AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.type = 'RESPONSIVE_SEARCH_AD' ORDER BY ad_group_ad.name PARAMETERS omit_unselected_resource_names=true
NLQ: Which keywords triggered my ads most frequently last month?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.impressions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Show me all campaigns with budget less than ₹5000.
GAQL: SELECT campaign.name, campaign.status, campaign_budget.amount_micros FROM campaign WHERE campaign.status != 'REMOVED' AND campaign_budget.amount_micros < 5000000000 ORDER BY campaign_budget.amount_micros ASC PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups have no active ads?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group.id NOT IN (SELECT ad_group.id FROM ad_group_ad WHERE ad_group_ad.status = 'ENABLED') ORDER BY ad_group.name PARAMETERS omit_unselected_resource_names=true
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nList all negative keywords at the campaign level.\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: Which keywords have the lowest conversion rate in the last 30 days? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversion_rate, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.conversion_rate ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me all paused ad groups in my active campaigns. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE campaign.status = 'ENABLED' AND ad_group.status = 'PAUSED' ORDER BY ad_group.name PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List my top 5 ads with highest CTR for the last week. \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.ctr, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_WEEK_SUN_SAT ORDER BY metrics.ctr DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns received zero clicks in the last month? \nGAQL: SELECT campaign.name, campaign.status, metrics.clicks FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND metrics.clicks = 0 ORDER BY campaign.name PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me all keywords with phrase match type in enabled ad groups. \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status='ENABLED' AND ad_group_criterion.keyword.match_type = 'PHRASE' ORDER BY ad_group_criterion.keyword.text PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups have the highest cost per conversion this month? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.cost_per_conversion FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.cost_per_conversion DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List all responsive search ads that are currently enabled. \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE ad_group_ad.status = 'ENABLED' AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.type = 'RESPONSIVE_SEARCH_AD' ORDER BY ad_group_ad.name PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which keywords triggered my ads most frequently last month? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.impressions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me all campaigns with budget less than ₹5000. \nGAQL: SELECT campaign.name, campaign.status, campaign_budget.amount_micros FROM campaign WHERE campaign.status != 'REMOVED' AND campaign_budget.amount_micros < 5000000000 ORDER BY campaign_budget.amount_micros ASC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups have no active ads? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group.id NOT IN (SELECT ad_group.id FROM ad_group_ad WHERE ad_group_ad.status = 'ENABLED') ORDER BY ad_group.name PARAMETERS omit_unselected_resource_names=true",
"statistics_text_generation_0": {
"input_tokens": 1360,
"output_tokens": 978
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
List all negative keywords at the ad group level.
|
SELECT ad_group_criterion.negative, ad_group_criterion.keyword.text, campaign.name, campaign.status,ad_group.name,ad_group.status FROM ad_group_criterion WHERE ad_group_criterion.negative = TRUE AND ad_group_criterion.status != 'REMOVED' AND ad_group_criterion.type = 'KEYWORD' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY ad_group_criterion.keyword.text ASC PARAMETERS omit_unselected_resource_names=true
|
NLQ: Show me all paused ad groups in my account.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE ad_group.status = 'PAUSED' AND campaign.status != 'REMOVED' ORDER BY ad_group.name PARAMETERS omit_unselected_resource_names=true
NLQ: Which keywords had zero conversions in the last 30 days?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.conversions = 0 AND segments.date DURING LAST_30_DAYS ORDER BY ad_group_criterion.keyword.text PARAMETERS omit_unselected_resource_names=true
NLQ: List campaigns with the lowest click-through rate (CTR) last month.
GAQL: SELECT campaign.name, campaign.status, metrics.ctr FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.ctr ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups are using phrase match keywords?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.keyword.match_type = 'PHRASE' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' ORDER BY ad_group.name PARAMETERS omit_unselected_resource_names=true
NLQ: Show all enabled responsive search ads in my account.
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, ad_group_ad.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM ad_group_ad WHERE ad_group_ad.type = 'RESPONSIVE_SEARCH_AD' AND ad_group_ad.status = 'ENABLED' AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY ad_group_ad.name PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns received impressions but no clicks in the last 7 days?
GAQL: SELECT campaign.name, campaign.status, metrics.impressions, metrics.clicks FROM campaign WHERE segments.date DURING LAST_7_DAYS AND metrics.impressions > 0 AND metrics.clicks = 0 AND campaign.status != 'REMOVED' ORDER BY campaign.name PARAMETERS omit_unselected_resource_names=true
NLQ: List all active ad groups with more than 1000 impressions last month.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.impressions FROM ad_group WHERE ad_group.status = 'ENABLED' AND campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH AND metrics.impressions > 1000 ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which keywords triggered ads but never resulted in conversions last month?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.impressions, metrics.conversions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.impressions > 0 AND metrics.conversions = 0 AND segments.date DURING LAST_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Show me all campaigns running on manual CPC bidding.
GAQL: SELECT campaign.name, campaign.status, campaign.bidding_strategy_type FROM campaign WHERE campaign.bidding_strategy_type = 'MANUAL_CPC' AND campaign.status != 'REMOVED' ORDER BY campaign.name PARAMETERS omit_unselected_resource_names=true
NLQ: List ad groups with the highest cost per conversion last month.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.cost_per_conversion FROM ad_group WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.cost_per_conversion DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nList all negative keywords at the ad group level.\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: Show me all paused ad groups in my account. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE ad_group.status = 'PAUSED' AND campaign.status != 'REMOVED' ORDER BY ad_group.name PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which keywords had zero conversions in the last 30 days? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.conversions = 0 AND segments.date DURING LAST_30_DAYS ORDER BY ad_group_criterion.keyword.text PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List campaigns with the lowest click-through rate (CTR) last month. \nGAQL: SELECT campaign.name, campaign.status, metrics.ctr FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.ctr ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups are using phrase match keywords? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.keyword.match_type = 'PHRASE' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' ORDER BY ad_group.name PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show all enabled responsive search ads in my account. \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, ad_group_ad.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM ad_group_ad WHERE ad_group_ad.type = 'RESPONSIVE_SEARCH_AD' AND ad_group_ad.status = 'ENABLED' AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY ad_group_ad.name PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns received impressions but no clicks in the last 7 days? \nGAQL: SELECT campaign.name, campaign.status, metrics.impressions, metrics.clicks FROM campaign WHERE segments.date DURING LAST_7_DAYS AND metrics.impressions > 0 AND metrics.clicks = 0 AND campaign.status != 'REMOVED' ORDER BY campaign.name PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List all active ad groups with more than 1000 impressions last month. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.impressions FROM ad_group WHERE ad_group.status = 'ENABLED' AND campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH AND metrics.impressions > 1000 ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which keywords triggered ads but never resulted in conversions last month? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.impressions, metrics.conversions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.impressions > 0 AND metrics.conversions = 0 AND segments.date DURING LAST_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me all campaigns running on manual CPC bidding. \nGAQL: SELECT campaign.name, campaign.status, campaign.bidding_strategy_type FROM campaign WHERE campaign.bidding_strategy_type = 'MANUAL_CPC' AND campaign.status != 'REMOVED' ORDER BY campaign.name PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List ad groups with the highest cost per conversion last month. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.cost_per_conversion FROM ad_group WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.cost_per_conversion DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true",
"statistics_text_generation_0": {
"input_tokens": 1361,
"output_tokens": 959
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
What is the All-Conversion rate (including view-throughs, etc.)?
|
SELECT metrics.all_conversions_from_interactions_rate FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.all_conversions_from_interactions_rate DESC PARAMETERS omit_unselected_resource_names=true
|
NLQ: Which ad groups had the lowest average cost per click (CPC) last month?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.average_cpc FROM ad_group WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.average_cpc ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: List the top 5 keywords driving the most conversions in the last 14 days.
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_14_DAYS ORDER BY metrics.conversions DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns have the highest impression share this month?
GAQL: SELECT campaign.name, campaign.status, metrics.search_impression_share FROM campaign WHERE segments.date DURING THIS_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.search_impression_share DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Show me all paused ad groups in enabled campaigns.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE campaign.status = 'ENABLED' AND ad_group.status = 'PAUSED' ORDER BY ad_group.name ASC PARAMETERS omit_unselected_resource_names=true
NLQ: Which ads received zero clicks but more than 1000 impressions last month?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.clicks, metrics.impressions, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_MONTH AND metrics.clicks = 0 AND metrics.impressions > 1000 ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true
NLQ: What is the average conversion value per cost for my account in the last business week?
GAQL: SELECT metrics.conversions_value_per_cost FROM customer WHERE segments.date DURING LAST_BUSINESS_WEEK ORDER BY metrics.conversions_value_per_cost DESC PARAMETERS omit_unselected_resource_names=true
NLQ: List keywords with broad match type that have not generated any conversions in the last 30 days.
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND ad_group_criterion.keyword.match_type = 'BROAD' AND segments.date DURING LAST_30_DAYS AND metrics.conversions = 0 ORDER BY ad_group_criterion.keyword.text ASC PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups have the highest click-through rate (CTR) this week?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.ctr FROM ad_group WHERE segments.date DURING THIS_WEEK_SUN_TODAY AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.ctr DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Identify campaigns with cost above ₹50,000 last month.
GAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND metrics.cost_micros > 50000000000 ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Show ads with headlines containing "discount" that are currently enabled.
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status='ENABLED' AND ad_group_ad.name LIKE '%discount%' ORDER BY ad_group_ad.name ASC PARAMETERS omit_unselected_resource_names=true
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nWhat is the All-Conversion rate (including view-throughs, etc.)?\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: Which ad groups had the lowest average cost per click (CPC) last month? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.average_cpc FROM ad_group WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.average_cpc ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List the top 5 keywords driving the most conversions in the last 14 days. \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_14_DAYS ORDER BY metrics.conversions DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns have the highest impression share this month? \nGAQL: SELECT campaign.name, campaign.status, metrics.search_impression_share FROM campaign WHERE segments.date DURING THIS_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.search_impression_share DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me all paused ad groups in enabled campaigns. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE campaign.status = 'ENABLED' AND ad_group.status = 'PAUSED' ORDER BY ad_group.name ASC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ads received zero clicks but more than 1000 impressions last month? \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.clicks, metrics.impressions, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_MONTH AND metrics.clicks = 0 AND metrics.impressions > 1000 ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What is the average conversion value per cost for my account in the last business week? \nGAQL: SELECT metrics.conversions_value_per_cost FROM customer WHERE segments.date DURING LAST_BUSINESS_WEEK ORDER BY metrics.conversions_value_per_cost DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List keywords with broad match type that have not generated any conversions in the last 30 days. \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND ad_group_criterion.keyword.match_type = 'BROAD' AND segments.date DURING LAST_30_DAYS AND metrics.conversions = 0 ORDER BY ad_group_criterion.keyword.text ASC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups have the highest click-through rate (CTR) this week? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.ctr FROM ad_group WHERE segments.date DURING THIS_WEEK_SUN_TODAY AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.ctr DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Identify campaigns with cost above ₹50,000 last month. \nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND metrics.cost_micros > 50000000000 ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show ads with headlines containing \"discount\" that are currently enabled. \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status='ENABLED' AND ad_group_ad.name LIKE '%discount%' ORDER BY ad_group_ad.name ASC PARAMETERS omit_unselected_resource_names=true",
"statistics_text_generation_0": {
"input_tokens": 1367,
"output_tokens": 964
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
How many cross-device conversions did we track last month?
|
SELECT metrics.cross_device_conversions FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cross_device_conversions DESC PARAMETERS omit_unselected_resource_names=true
|
NLQ: Which keywords brought in the most conversions in the last 30 days?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups have the highest click-through rate this month?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.ctr FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.ctr DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: List all paused campaigns in my account.
GAQL: SELECT campaign.name, campaign.status FROM campaign WHERE campaign.status = 'PAUSED' ORDER BY campaign.name PARAMETERS omit_unselected_resource_names=true
NLQ: What was the total cost of clicks for my ads during the last business week?
GAQL: SELECT metrics.cost_micros FROM customer WHERE segments.date DURING LAST_BUSINESS_WEEK ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad headlines received the most impressions in the last 14 days?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group.name, campaign.name, campaign.status, ad_group.status, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_14_DAYS ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Show me all keywords with broad match type in enabled ad groups.
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.keyword.match_type = 'BROAD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status='ENABLED' ORDER BY ad_group_criterion.keyword.text PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns had zero conversions last month?
GAQL: SELECT campaign.name, campaign.status, metrics.conversions FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND metrics.conversions = 0 ORDER BY campaign.name PARAMETERS omit_unselected_resource_names=true
NLQ: What was my average cost per click for search ads this month?
GAQL: SELECT metrics.average_cpc FROM campaign WHERE campaign.advertising_channel_type = 'SEARCH' AND campaign.status != 'REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups spent more than ₹10,000 in the last 30 days?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.cost_micros FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_30_DAYS AND metrics.cost_micros > 10000000000 ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true
NLQ: List keywords in my account that have never received an impression.
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.impressions = 0 ORDER BY ad_group_criterion.keyword.text PARAMETERS omit_unselected_resource_names=true
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nHow many cross-device conversions did we track last month?\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: Which keywords brought in the most conversions in the last 30 days? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups have the highest click-through rate this month? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.ctr FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.ctr DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List all paused campaigns in my account. \nGAQL: SELECT campaign.name, campaign.status FROM campaign WHERE campaign.status = 'PAUSED' ORDER BY campaign.name PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was the total cost of clicks for my ads during the last business week? \nGAQL: SELECT metrics.cost_micros FROM customer WHERE segments.date DURING LAST_BUSINESS_WEEK ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad headlines received the most impressions in the last 14 days? \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group.name, campaign.name, campaign.status, ad_group.status, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_14_DAYS ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me all keywords with broad match type in enabled ad groups. \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.keyword.match_type = 'BROAD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status='ENABLED' ORDER BY ad_group_criterion.keyword.text PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns had zero conversions last month? \nGAQL: SELECT campaign.name, campaign.status, metrics.conversions FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND metrics.conversions = 0 ORDER BY campaign.name PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my average cost per click for search ads this month? \nGAQL: SELECT metrics.average_cpc FROM campaign WHERE campaign.advertising_channel_type = 'SEARCH' AND campaign.status != 'REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups spent more than ₹10,000 in the last 30 days? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.cost_micros FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_30_DAYS AND metrics.cost_micros > 10000000000 ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List keywords in my account that have never received an impression. \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.impressions = 0 ORDER BY ad_group_criterion.keyword.text PARAMETERS omit_unselected_resource_names=true",
"statistics_text_generation_0": {
"input_tokens": 1362,
"output_tokens": 908
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
How many conversions or clicks did we get this month?
|
SELECT metrics.clicks, metrics.conversions FROM customer WHERE segments.date DURING THIS_MONTH PARAMETERS omit_unselected_resource_names=true
|
NLQ: Which ad groups had the highest conversion rate in the last 30 days?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversion_rate FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.conversion_rate DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: List all paused campaigns with their total spend last month.
GAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE campaign.status = 'PAUSED' AND segments.date DURING LAST_MONTH ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Show me the top 5 keywords that brought the most conversions this month.
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.conversions DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ads received zero clicks in the last 14 days?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.clicks, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_14_DAYS AND metrics.clicks = 0 ORDER BY ad_group_ad.id PARAMETERS omit_unselected_resource_names=true
NLQ: What is the average cost per click for my enabled campaigns this week?
GAQL: SELECT campaign.name, campaign.status, metrics.average_cpc FROM campaign WHERE campaign.status = 'ENABLED' AND segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups are currently enabled but have no impressions this month?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status = 'ENABLED' AND segments.date DURING THIS_MONTH AND metrics.impressions = 0 ORDER BY ad_group.name PARAMETERS omit_unselected_resource_names=true
NLQ: Show me all keywords with phrase match type and their clicks for the last business week.
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.keyword.match_type = 'PHRASE' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_BUSINESS_WEEK ORDER BY metrics.clicks DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns had the lowest CTR last month?
GAQL: SELECT campaign.name, campaign.status, metrics.ctr FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.ctr ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: List all ad groups with more than 1000 impressions and their status.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.impressions FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND metrics.impressions > 1000 ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true
NLQ: What was the total cost for each campaign yesterday?
GAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING YESTERDAY ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nHow many conversions or clicks did we get this month?\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: Which ad groups had the highest conversion rate in the last 30 days? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversion_rate FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.conversion_rate DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List all paused campaigns with their total spend last month. \nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE campaign.status = 'PAUSED' AND segments.date DURING LAST_MONTH ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me the top 5 keywords that brought the most conversions this month. \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.conversions DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ads received zero clicks in the last 14 days? \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.clicks, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_14_DAYS AND metrics.clicks = 0 ORDER BY ad_group_ad.id PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What is the average cost per click for my enabled campaigns this week? \nGAQL: SELECT campaign.name, campaign.status, metrics.average_cpc FROM campaign WHERE campaign.status = 'ENABLED' AND segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups are currently enabled but have no impressions this month? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status = 'ENABLED' AND segments.date DURING THIS_MONTH AND metrics.impressions = 0 ORDER BY ad_group.name PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me all keywords with phrase match type and their clicks for the last business week. \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.keyword.match_type = 'PHRASE' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_BUSINESS_WEEK ORDER BY metrics.clicks DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns had the lowest CTR last month? \nGAQL: SELECT campaign.name, campaign.status, metrics.ctr FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.ctr ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List all ad groups with more than 1000 impressions and their status. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.impressions FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND metrics.impressions > 1000 ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was the total cost for each campaign yesterday? \nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING YESTERDAY ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true",
"statistics_text_generation_0": {
"input_tokens": 1362,
"output_tokens": 898
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
What was my sales or revenue for this month?
|
SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true
|
NLQ: Which ad groups received the highest number of conversions in the last 14 days?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversions FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_14_DAYS ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Show me the keywords that triggered the most clicks for my campaigns last month.
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns had the lowest cost per conversion during the previous business week?
GAQL: SELECT campaign.name, campaign.status, metrics.cost_per_conversion FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_BUSINESS_WEEK ORDER BY metrics.cost_per_conversion ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: List all enabled ad groups in my account.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status = 'ENABLED' ORDER BY ad_group.name ASC LIMIT 50 PARAMETERS omit_unselected_resource_names=true
NLQ: What is the average CTR for my search ads this month?
GAQL: SELECT metrics.ctr FROM ad_group_ad WHERE ad_group_ad.ad.type = 'SEARCH_AD' AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.ctr DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which keywords in my account are currently paused?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status = 'PAUSED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' ORDER BY ad_group_criterion.keyword.text ASC LIMIT 20 PARAMETERS omit_unselected_resource_names=true
NLQ: Show me the top 5 ads with the highest impressions this week.
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.impressions, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.impressions DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns had zero conversions last month?
GAQL: SELECT campaign.name, campaign.status, metrics.conversions FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH AND metrics.conversions = 0 ORDER BY campaign.name ASC LIMIT 20 PARAMETERS omit_unselected_resource_names=true
NLQ: What is the total ad spend for my account this week?
GAQL: SELECT metrics.cost_micros FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true
NLQ: List all ad groups in the campaign named "Summer Sale".
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE campaign.name = 'Summer Sale' AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY ad_group.name ASC LIMIT 50 PARAMETERS omit_unselected_resource_names=true
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nWhat was my sales or revenue for this month?\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: Which ad groups received the highest number of conversions in the last 14 days? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversions FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_14_DAYS ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me the keywords that triggered the most clicks for my campaigns last month. \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns had the lowest cost per conversion during the previous business week? \nGAQL: SELECT campaign.name, campaign.status, metrics.cost_per_conversion FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_BUSINESS_WEEK ORDER BY metrics.cost_per_conversion ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List all enabled ad groups in my account. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status = 'ENABLED' ORDER BY ad_group.name ASC LIMIT 50 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What is the average CTR for my search ads this month? \nGAQL: SELECT metrics.ctr FROM ad_group_ad WHERE ad_group_ad.ad.type = 'SEARCH_AD' AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.ctr DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which keywords in my account are currently paused? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status = 'PAUSED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' ORDER BY ad_group_criterion.keyword.text ASC LIMIT 20 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me the top 5 ads with the highest impressions this week. \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.impressions, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.impressions DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns had zero conversions last month? \nGAQL: SELECT campaign.name, campaign.status, metrics.conversions FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH AND metrics.conversions = 0 ORDER BY campaign.name ASC LIMIT 20 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What is the total ad spend for my account this week? \nGAQL: SELECT metrics.cost_micros FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List all ad groups in the campaign named \"Summer Sale\". \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE campaign.name = 'Summer Sale' AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY ad_group.name ASC LIMIT 50 PARAMETERS omit_unselected_resource_names=true",
"statistics_text_generation_0": {
"input_tokens": 1361,
"output_tokens": 868
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
Which are the best performing adgroups in terms of CTR and conversion rates?
|
SELECT metrics.ctr, metrics.conversions_from_interactions_rate, ad_group.name, ad_group.status, campaign.name,campaign.status FROM ad_group WHERE ad_group.status != 'REMOVED' AND campaign.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.ctr DESC, metrics.conversions_from_interactions_rate DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
|
NLQ: Show me my top 5 ad groups by cost per conversion in the last 30 days.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.cost_per_conversion FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.cost_per_conversion DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
NLQ: List ad groups with the lowest conversion rate last month.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversion_rate FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversion_rate ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups had the highest number of impressions this week?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.impressions FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Find ad groups with more than 100 clicks but less than 2 conversions in the last 14 days.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.clicks, metrics.conversions FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND metrics.clicks > 100 AND metrics.conversions < 2 AND segments.date DURING LAST_14_DAYS ORDER BY metrics.clicks DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups have zero impressions in the last month?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.impressions FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND metrics.impressions = 0 AND segments.date DURING LAST_MONTH ORDER BY ad_group.name PARAMETERS omit_unselected_resource_names=true
NLQ: Show ad groups with CTR above 5% last month.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.ctr FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND metrics.ctr > 0.05 AND segments.date DURING LAST_MONTH ORDER BY metrics.ctr DESC PARAMETERS omit_unselected_resource_names=true
NLQ: List paused ad groups with conversions in the last 30 days.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversions FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status = 'PAUSED' AND metrics.conversions > 0 AND segments.date DURING LAST_30_DAYS ORDER BY metrics.conversions DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups had the highest cost but zero conversions last month?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.cost_micros, metrics.conversions FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND metrics.conversions = 0 AND segments.date DURING LAST_MONTH ORDER BY metrics.cost_micros DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Find all enabled ad groups with a conversion rate above 10% in the last 7 days.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversion_rate FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status = 'ENABLED' AND metrics.conversion_rate > 0.1 AND segments.date DURING LAST_7_DAYS ORDER BY metrics.conversion_rate DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups spent less than ₹500 but got more than 5 conversions last month?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.cost_micros, metrics.conversions FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND metrics.cost_micros < 500000000 AND metrics.conversions > 5 AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC PARAMETERS omit_unselected_resource_names=true
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nWhich are the best performing adgroups in terms of CTR and conversion rates?\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: Show me my top 5 ad groups by cost per conversion in the last 30 days. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.cost_per_conversion FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.cost_per_conversion DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List ad groups with the lowest conversion rate last month. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversion_rate FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversion_rate ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups had the highest number of impressions this week? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.impressions FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Find ad groups with more than 100 clicks but less than 2 conversions in the last 14 days. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.clicks, metrics.conversions FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND metrics.clicks > 100 AND metrics.conversions < 2 AND segments.date DURING LAST_14_DAYS ORDER BY metrics.clicks DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups have zero impressions in the last month? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.impressions FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND metrics.impressions = 0 AND segments.date DURING LAST_MONTH ORDER BY ad_group.name PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show ad groups with CTR above 5% last month. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.ctr FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND metrics.ctr > 0.05 AND segments.date DURING LAST_MONTH ORDER BY metrics.ctr DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List paused ad groups with conversions in the last 30 days. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversions FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status = 'PAUSED' AND metrics.conversions > 0 AND segments.date DURING LAST_30_DAYS ORDER BY metrics.conversions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups had the highest cost but zero conversions last month? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.cost_micros, metrics.conversions FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND metrics.conversions = 0 AND segments.date DURING LAST_MONTH ORDER BY metrics.cost_micros DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Find all enabled ad groups with a conversion rate above 10% in the last 7 days. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversion_rate FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status = 'ENABLED' AND metrics.conversion_rate > 0.1 AND segments.date DURING LAST_7_DAYS ORDER BY metrics.conversion_rate DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups spent less than ₹500 but got more than 5 conversions last month? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.cost_micros, metrics.conversions FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND metrics.cost_micros < 500000000 AND metrics.conversions > 5 AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC PARAMETERS omit_unselected_resource_names=true",
"statistics_text_generation_0": {
"input_tokens": 1366,
"output_tokens": 935
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
Which are the best performing adgroups?
|
SELECT metrics.conversions, metrics.ctr, metrics.conversions_value, metrics.cost_micros, metrics.conversions_from_interactions_rate, ad_group.name, ad_group.status, campaign.name,campaign.status FROM ad_group WHERE ad_group.status != 'REMOVED' AND campaign.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC, metrics.conversions_value DESC, metrics.cost_micros DESC, metrics.conversions_from_interactions_rate DESC, metrics.ctr DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
|
NLQ: Which ad groups generated the most conversions in the last 30 days?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversions FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups had the lowest cost per click last month?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.average_cpc FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.average_cpc ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: List ad groups with the highest click-through rate this month.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.ctr FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.ctr DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups have not received any impressions in the last 7 days?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.impressions FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND metrics.impressions = 0 AND segments.date DURING LAST_7_DAYS ORDER BY ad_group.name ASC LIMIT 50 PARAMETERS omit_unselected_resource_names=true
NLQ: Show me ad groups with the highest cost but no conversions last month.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.cost_micros, metrics.conversions FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND metrics.conversions = 0 AND segments.date DURING LAST_MONTH ORDER BY metrics.cost_micros DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups had the most impressions during Diwali week?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.impressions FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date BETWEEN '2023-11-06' AND '2023-11-12' ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Find ad groups with the highest average position last month.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.average_position FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.average_position DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups in enabled campaigns received the highest number of clicks last week?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.clicks FROM ad_group WHERE campaign.status = 'ENABLED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_WEEK_MON_SUN ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: List paused ad groups with impressions in the last 30 days.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.impressions FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status = 'PAUSED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups had the highest conversion rate in the last business week?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversion_rate FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_BUSINESS_WEEK ORDER BY metrics.conversion_rate DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nWhich are the best performing adgroups?\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: Which ad groups generated the most conversions in the last 30 days? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversions FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups had the lowest cost per click last month? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.average_cpc FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.average_cpc ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List ad groups with the highest click-through rate this month. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.ctr FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.ctr DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups have not received any impressions in the last 7 days? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.impressions FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND metrics.impressions = 0 AND segments.date DURING LAST_7_DAYS ORDER BY ad_group.name ASC LIMIT 50 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me ad groups with the highest cost but no conversions last month. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.cost_micros, metrics.conversions FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND metrics.conversions = 0 AND segments.date DURING LAST_MONTH ORDER BY metrics.cost_micros DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups had the most impressions during Diwali week? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.impressions FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date BETWEEN '2023-11-06' AND '2023-11-12' ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Find ad groups with the highest average position last month. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.average_position FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.average_position DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups in enabled campaigns received the highest number of clicks last week? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.clicks FROM ad_group WHERE campaign.status = 'ENABLED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_WEEK_MON_SUN ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List paused ad groups with impressions in the last 30 days. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.impressions FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status = 'PAUSED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups had the highest conversion rate in the last business week? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversion_rate FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_BUSINESS_WEEK ORDER BY metrics.conversion_rate DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true",
"statistics_text_generation_0": {
"input_tokens": 1359,
"output_tokens": 876
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
Which campaigns/ad groups generate the most conversions?
|
SELECT metrics.conversions, ad_group.name, ad_group.status, campaign.name,campaign.status FROM ad_group WHERE ad_group.status != 'REMOVED' AND campaign.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
|
NLQ: Which keywords in my account drove the most clicks last month?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups had the lowest cost per conversion in the last 30 days?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.cost_per_conversion FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.cost_per_conversion ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ads received the highest number of impressions this week?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.impressions, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns have the most conversions but are currently paused?
GAQL: SELECT campaign.name, campaign.status, metrics.conversions FROM campaign WHERE campaign.status = 'PAUSED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which search keywords had zero impressions in the last month?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.impressions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH AND metrics.impressions = 0 ORDER BY ad_group_criterion.keyword.text ASC LIMIT 20 PARAMETERS omit_unselected_resource_names=true
NLQ: Which active campaigns had the highest conversion rate last month?
GAQL: SELECT campaign.name, campaign.status, metrics.conversion_rate FROM campaign WHERE campaign.status = 'ENABLED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversion_rate DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups spent more than ₹10,000 last month?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.cost_micros FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_MONTH AND metrics.cost_micros > 10000000000 ORDER BY metrics.cost_micros DESC LIMIT 20 PARAMETERS omit_unselected_resource_names=true
NLQ: Which keywords had the highest CTR this month?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.ctr, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.ctr DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns had zero conversions last month?
GAQL: SELECT campaign.name, campaign.status, metrics.conversions FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH AND metrics.conversions = 0 ORDER BY campaign.name ASC LIMIT 20 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ads received the lowest number of clicks in the last 7 days?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.clicks, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_7_DAYS ORDER BY metrics.clicks ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nWhich campaigns/ad groups generate the most conversions?\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: Which keywords in my account drove the most clicks last month? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups had the lowest cost per conversion in the last 30 days? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.cost_per_conversion FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.cost_per_conversion ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ads received the highest number of impressions this week? \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.impressions, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns have the most conversions but are currently paused? \nGAQL: SELECT campaign.name, campaign.status, metrics.conversions FROM campaign WHERE campaign.status = 'PAUSED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which search keywords had zero impressions in the last month? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.impressions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH AND metrics.impressions = 0 ORDER BY ad_group_criterion.keyword.text ASC LIMIT 20 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which active campaigns had the highest conversion rate last month? \nGAQL: SELECT campaign.name, campaign.status, metrics.conversion_rate FROM campaign WHERE campaign.status = 'ENABLED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversion_rate DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups spent more than ₹10,000 last month? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.cost_micros FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_MONTH AND metrics.cost_micros > 10000000000 ORDER BY metrics.cost_micros DESC LIMIT 20 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which keywords had the highest CTR this month? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.ctr, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.ctr DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns had zero conversions last month? \nGAQL: SELECT campaign.name, campaign.status, metrics.conversions FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH AND metrics.conversions = 0 ORDER BY campaign.name ASC LIMIT 20 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ads received the lowest number of clicks in the last 7 days? \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.clicks, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_7_DAYS ORDER BY metrics.clicks ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true",
"statistics_text_generation_0": {
"input_tokens": 1360,
"output_tokens": 991
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
Which keywords drive the most revenue, and are they profitable at current CPC?
|
SELECT metrics.cost_micros, metrics.conversions_value, metrics.average_cpc, metrics.clicks, ad_group_criterion.keyword.text, ad_group_criterion.type, ad_group_criterion.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true
|
NLQ: Which ad groups in my campaigns generated the highest number of conversions last month, and what were their average CPCs?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversions, metrics.average_cpc FROM ad_group WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Show me the top 5 keywords with the best conversion rate in the last 30 days for my active campaigns.
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversion_rate, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status='ENABLED' AND ad_group.status='ENABLED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.conversion_rate DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ads in my account had the lowest CTR during the previous month?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.ctr, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.ctr ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: List all paused ad groups in my account.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE ad_group.status = 'PAUSED' AND campaign.status != 'REMOVED' ORDER BY ad_group.name ASC PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns had the highest cost per conversion last week?
GAQL: SELECT campaign.name, campaign.status, metrics.cost_per_conversion FROM campaign WHERE segments.date DURING LAST_WEEK_SUN_SAT AND campaign.status != 'REMOVED' ORDER BY metrics.cost_per_conversion DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: What are the top 3 search terms triggering my ads with the most impressions in the last 14 days?
GAQL: SELECT search_term_view.search_term, metrics.impressions, campaign.name, campaign.status, ad_group.name, ad_group.status FROM search_term_view WHERE segments.date DURING LAST_14_DAYS AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.impressions DESC LIMIT 3 PARAMETERS omit_unselected_resource_names=true
NLQ: Which keywords had zero conversions but spent more than ₹5000 last month?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.cost_micros, metrics.conversions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.conversions = 0 AND metrics.cost_micros > 5000000000 AND segments.date DURING LAST_MONTH ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups have only phrase match keywords?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.keyword.match_type = 'PHRASE' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' ORDER BY ad_group.name ASC PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns received no clicks this month?
GAQL: SELECT campaign.name, campaign.status, metrics.clicks FROM campaign WHERE segments.date DURING THIS_MONTH AND campaign.status != 'REMOVED' AND metrics.clicks = 0 ORDER BY campaign.name ASC PARAMETERS omit_unselected_resource_names=true
NLQ: What is the average cost per click for each device type in the last 7 days?
GAQL: SELECT segments.device, metrics.average_cpc FROM campaign WHERE segments.date DURING LAST_7_DAYS AND campaign.status != 'REMOVED' ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nWhich keywords drive the most revenue, and are they profitable at current CPC?\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: Which ad groups in my campaigns generated the highest number of conversions last month, and what were their average CPCs? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversions, metrics.average_cpc FROM ad_group WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me the top 5 keywords with the best conversion rate in the last 30 days for my active campaigns. \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversion_rate, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status='ENABLED' AND ad_group.status='ENABLED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.conversion_rate DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ads in my account had the lowest CTR during the previous month? \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.ctr, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.ctr ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List all paused ad groups in my account. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE ad_group.status = 'PAUSED' AND campaign.status != 'REMOVED' ORDER BY ad_group.name ASC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns had the highest cost per conversion last week? \nGAQL: SELECT campaign.name, campaign.status, metrics.cost_per_conversion FROM campaign WHERE segments.date DURING LAST_WEEK_SUN_SAT AND campaign.status != 'REMOVED' ORDER BY metrics.cost_per_conversion DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What are the top 3 search terms triggering my ads with the most impressions in the last 14 days? \nGAQL: SELECT search_term_view.search_term, metrics.impressions, campaign.name, campaign.status, ad_group.name, ad_group.status FROM search_term_view WHERE segments.date DURING LAST_14_DAYS AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.impressions DESC LIMIT 3 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which keywords had zero conversions but spent more than ₹5000 last month? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.cost_micros, metrics.conversions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.conversions = 0 AND metrics.cost_micros > 5000000000 AND segments.date DURING LAST_MONTH ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups have only phrase match keywords? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.keyword.match_type = 'PHRASE' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' ORDER BY ad_group.name ASC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns received no clicks this month? \nGAQL: SELECT campaign.name, campaign.status, metrics.clicks FROM campaign WHERE segments.date DURING THIS_MONTH AND campaign.status != 'REMOVED' AND metrics.clicks = 0 ORDER BY campaign.name ASC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What is the average cost per click for each device type in the last 7 days? \nGAQL: SELECT segments.device, metrics.average_cpc FROM campaign WHERE segments.date DURING LAST_7_DAYS AND campaign.status != 'REMOVED' ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true",
"statistics_text_generation_0": {
"input_tokens": 1366,
"output_tokens": 992
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
What is the overall click-through rate (CTR) of our campaigns?
|
SELECT campaign.name, campaign.status, metrics.ctr FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.ctr DESC PARAMETERS omit_unselected_resource_names=true
|
NLQ: Which keywords had the lowest conversion rate in the last 30 days?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversion_rate, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.conversion_rate ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: What is the total cost spent on paused campaigns last month?
GAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'PAUSED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true
NLQ: List all ad groups with enabled status in active campaigns.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE campaign.status = 'ENABLED' AND ad_group.status = 'ENABLED' ORDER BY ad_group.name PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad received the most impressions this week?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group.name, campaign.name, campaign.status, ad_group.status, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_WEEK_SUN_TODAY AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.impressions DESC LIMIT 1 PARAMETERS omit_unselected_resource_names=true
NLQ: Show me the average CPC for each campaign in the last 14 days.
GAQL: SELECT campaign.name, campaign.status, metrics.average_cpc FROM campaign WHERE segments.date DURING LAST_14_DAYS AND campaign.status != 'REMOVED' ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which keywords in my 'Diwali Sale' campaign are currently paused?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status = 'PAUSED' AND campaign.name = 'Diwali Sale' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' ORDER BY ad_group_criterion.keyword.text PARAMETERS omit_unselected_resource_names=true
NLQ: How many conversions did my enabled ad groups generate last week?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversions FROM ad_group WHERE segments.date DURING LAST_WEEK_SUN_SAT AND campaign.status = 'ENABLED' AND ad_group.status = 'ENABLED' ORDER BY metrics.conversions DESC PARAMETERS omit_unselected_resource_names=true
NLQ: What is the cost per conversion for each ad in my 'Summer Promo' ad group this month?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group.name, campaign.name, campaign.status, ad_group.status, ad_group_ad.status, metrics.cost_per_conversion FROM ad_group_ad WHERE segments.date DURING THIS_MONTH AND ad_group.name = 'Summer Promo' AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true
NLQ: List all campaigns that have not received any clicks in the last 7 days.
GAQL: SELECT campaign.name, campaign.status, metrics.clicks FROM campaign WHERE segments.date DURING LAST_7_DAYS AND campaign.status != 'REMOVED' AND metrics.clicks = 0 ORDER BY campaign.name PARAMETERS omit_unselected_resource_names=true
NLQ: Which enabled keywords have the highest impressions this month?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.impressions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status = 'ENABLED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nWhat is the overall click-through rate (CTR) of our campaigns?\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: Which keywords had the lowest conversion rate in the last 30 days? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversion_rate, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.conversion_rate ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What is the total cost spent on paused campaigns last month? \nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'PAUSED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List all ad groups with enabled status in active campaigns. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE campaign.status = 'ENABLED' AND ad_group.status = 'ENABLED' ORDER BY ad_group.name PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad received the most impressions this week? \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group.name, campaign.name, campaign.status, ad_group.status, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_WEEK_SUN_TODAY AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.impressions DESC LIMIT 1 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me the average CPC for each campaign in the last 14 days. \nGAQL: SELECT campaign.name, campaign.status, metrics.average_cpc FROM campaign WHERE segments.date DURING LAST_14_DAYS AND campaign.status != 'REMOVED' ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which keywords in my 'Diwali Sale' campaign are currently paused? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status = 'PAUSED' AND campaign.name = 'Diwali Sale' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' ORDER BY ad_group_criterion.keyword.text PARAMETERS omit_unselected_resource_names=true\n\nNLQ: How many conversions did my enabled ad groups generate last week? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversions FROM ad_group WHERE segments.date DURING LAST_WEEK_SUN_SAT AND campaign.status = 'ENABLED' AND ad_group.status = 'ENABLED' ORDER BY metrics.conversions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What is the cost per conversion for each ad in my 'Summer Promo' ad group this month? \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group.name, campaign.name, campaign.status, ad_group.status, ad_group_ad.status, metrics.cost_per_conversion FROM ad_group_ad WHERE segments.date DURING THIS_MONTH AND ad_group.name = 'Summer Promo' AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List all campaigns that have not received any clicks in the last 7 days. \nGAQL: SELECT campaign.name, campaign.status, metrics.clicks FROM campaign WHERE segments.date DURING LAST_7_DAYS AND campaign.status != 'REMOVED' AND metrics.clicks = 0 ORDER BY campaign.name PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which enabled keywords have the highest impressions this month? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.impressions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status = 'ENABLED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true",
"statistics_text_generation_0": {
"input_tokens": 1365,
"output_tokens": 969
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
What is the cost per click (CPC) across different campaigns?
|
SELECT campaign.name, metrics.average_cpc,campaign.status FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true
|
NLQ: Which ad groups received the most conversions in the last 14 days?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversions FROM ad_group WHERE segments.date DURING LAST_14_DAYS AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: What is the average click-through rate (CTR) for my enabled campaigns this month?
GAQL: SELECT campaign.name, campaign.status, metrics.ctr FROM campaign WHERE segments.date DURING THIS_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.ctr DESC PARAMETERS omit_unselected_resource_names=true
NLQ: List keywords with the lowest cost per conversion in the last 30 days.
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.cost_per_conversion, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.cost_per_conversion ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ads had the highest number of impressions last week?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.impressions, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE segments.date DURING LAST_WEEK_MON_SUN AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Show paused ad groups and their parent campaign names.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE ad_group.status = 'PAUSED' AND campaign.status != 'REMOVED' ORDER BY ad_group.name ASC PARAMETERS omit_unselected_resource_names=true
NLQ: What is my total ad spend this month?
GAQL: SELECT metrics.cost_micros FROM customer WHERE segments.date DURING THIS_MONTH ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which keywords generated zero clicks in the last month?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.clicks = 0 AND segments.date DURING LAST_MONTH ORDER BY ad_group_criterion.keyword.text ASC LIMIT 20 PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns have the most enabled ad groups?
GAQL: SELECT campaign.name, campaign.status, ad_group.status, COUNT(ad_group.name) FROM ad_group WHERE ad_group.status = 'ENABLED' AND campaign.status != 'REMOVED' GROUP BY campaign.name, campaign.status, ad_group.status ORDER BY COUNT(ad_group.name) DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: List the top 5 ads with the highest conversion value last month.
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.conversions_value, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.conversions_value DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
NLQ: Which keywords in my campaigns have the broad match type?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND ad_group_criterion.keyword.match_type = 'BROAD' ORDER BY ad_group_criterion.keyword.text ASC LIMIT 20 PARAMETERS omit_unselected_resource_names=true
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nWhat is the cost per click (CPC) across different campaigns?\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: Which ad groups received the most conversions in the last 14 days? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversions FROM ad_group WHERE segments.date DURING LAST_14_DAYS AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What is the average click-through rate (CTR) for my enabled campaigns this month? \nGAQL: SELECT campaign.name, campaign.status, metrics.ctr FROM campaign WHERE segments.date DURING THIS_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.ctr DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List keywords with the lowest cost per conversion in the last 30 days. \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.cost_per_conversion, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.cost_per_conversion ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ads had the highest number of impressions last week? \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.impressions, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE segments.date DURING LAST_WEEK_MON_SUN AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show paused ad groups and their parent campaign names. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE ad_group.status = 'PAUSED' AND campaign.status != 'REMOVED' ORDER BY ad_group.name ASC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What is my total ad spend this month? \nGAQL: SELECT metrics.cost_micros FROM customer WHERE segments.date DURING THIS_MONTH ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which keywords generated zero clicks in the last month? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.clicks = 0 AND segments.date DURING LAST_MONTH ORDER BY ad_group_criterion.keyword.text ASC LIMIT 20 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns have the most enabled ad groups? \nGAQL: SELECT campaign.name, campaign.status, ad_group.status, COUNT(ad_group.name) FROM ad_group WHERE ad_group.status = 'ENABLED' AND campaign.status != 'REMOVED' GROUP BY campaign.name, campaign.status, ad_group.status ORDER BY COUNT(ad_group.name) DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List the top 5 ads with the highest conversion value last month. \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.conversions_value, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.conversions_value DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which keywords in my campaigns have the broad match type? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND ad_group_criterion.keyword.match_type = 'BROAD' ORDER BY ad_group_criterion.keyword.text ASC LIMIT 20 PARAMETERS omit_unselected_resource_names=true",
"statistics_text_generation_0": {
"input_tokens": 1365,
"output_tokens": 967
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
What is the cost per click (CPC) across different ad groups?
|
SELECT campaign.name, campaign.status,ad_group.name,ad_group.status, metrics.average_cpc FROM ad_group WHERE campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true
|
NLQ: Which ad groups generated the most conversions in the last 14 days?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversions FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_14_DAYS ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: List the top 5 keywords with the highest click-through rate (CTR) this month.
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.ctr, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.ctr DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
NLQ: What was the total ad spend for each campaign last week?
GAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_WEEK_MON_SUN ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups have paused status?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status = 'PAUSED' ORDER BY ad_group.name PARAMETERS omit_unselected_resource_names=true
NLQ: Show me ads with the lowest conversion rate in the last 30 days.
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.conversion_rate, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.conversion_rate ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which keywords triggered the most impressions for my active campaigns last month?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.impressions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status='ENABLED' AND ad_group.status='ENABLED' AND segments.date DURING LAST_MONTH ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: What is the average cost per conversion for each campaign this month?
GAQL: SELECT campaign.name, campaign.status, metrics.cost_per_conversion FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Identify ad groups with zero clicks in the last 7 days.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.clicks FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_7_DAYS AND metrics.clicks = 0 ORDER BY ad_group.name PARAMETERS omit_unselected_resource_names=true
NLQ: Which ads received the highest number of impressions yesterday?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.impressions, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING YESTERDAY ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Show me keywords with broad match type and their conversion values last month.
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions_value, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND ad_group_criterion.keyword.match_type = 'BROAD' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nWhat is the cost per click (CPC) across different ad groups?\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: Which ad groups generated the most conversions in the last 14 days? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversions FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_14_DAYS ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List the top 5 keywords with the highest click-through rate (CTR) this month. \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.ctr, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.ctr DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was the total ad spend for each campaign last week? \nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_WEEK_MON_SUN ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups have paused status? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status = 'PAUSED' ORDER BY ad_group.name PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me ads with the lowest conversion rate in the last 30 days. \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.conversion_rate, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.conversion_rate ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which keywords triggered the most impressions for my active campaigns last month? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.impressions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status='ENABLED' AND ad_group.status='ENABLED' AND segments.date DURING LAST_MONTH ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What is the average cost per conversion for each campaign this month? \nGAQL: SELECT campaign.name, campaign.status, metrics.cost_per_conversion FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Identify ad groups with zero clicks in the last 7 days. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.clicks FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_7_DAYS AND metrics.clicks = 0 ORDER BY ad_group.name PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ads received the highest number of impressions yesterday? \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.impressions, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING YESTERDAY ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me keywords with broad match type and their conversion values last month. \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions_value, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND ad_group_criterion.keyword.match_type = 'BROAD' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true",
"statistics_text_generation_0": {
"input_tokens": 1366,
"output_tokens": 990
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
What is the average conversion rate of our ads?
|
SELECT ad_group_ad.ad.name, ad_group_ad.ad.id,campaign.name, campaign.status,ad_group.name,ad_group.status, metrics.conversions_from_interactions_rate FROM ad_group_ad WHERE campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions_from_interactions_rate DESC PARAMETERS omit_unselected_resource_names=true
|
NLQ: Which ad groups had the lowest cost per click in the last 14 days?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.cost_per_click FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_14_DAYS ORDER BY metrics.cost_per_click ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Show me the top 5 keywords with the highest conversion value this month.
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions_value, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.conversions_value DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns received zero impressions last month?
GAQL: SELECT campaign.name, campaign.status, metrics.impressions FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND metrics.impressions = 0 ORDER BY campaign.name ASC PARAMETERS omit_unselected_resource_names=true
NLQ: List all paused ad groups in my account.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status = 'PAUSED' ORDER BY ad_group.name ASC PARAMETERS omit_unselected_resource_names=true
NLQ: What was the total spend on video ads last week?
GAQL: SELECT metrics.cost_micros FROM campaign WHERE campaign.advertising_channel_type = 'VIDEO' AND segments.date DURING LAST_WEEK_MON_SUN AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad had the highest click-through rate in the last 30 days?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group.name, campaign.name, campaign.status, ad_group.status, ad_group_ad.status, metrics.ctr FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.ctr DESC LIMIT 1 PARAMETERS omit_unselected_resource_names=true
NLQ: Which keywords triggered ads for the most searches yesterday?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.search_impression_share, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING YESTERDAY ORDER BY metrics.search_impression_share DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Find all enabled campaigns that have no conversions this month.
GAQL: SELECT campaign.name, campaign.status, metrics.conversions FROM campaign WHERE segments.date DURING THIS_MONTH AND campaign.status = 'ENABLED' AND metrics.conversions = 0 ORDER BY campaign.name ASC PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups had the highest conversion rate for mobile devices last month?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversion_rate FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.device = 'MOBILE' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversion_rate DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: What is the total number of clicks received from Bangalore in the last 7 days?
GAQL: SELECT metrics.clicks FROM customer WHERE segments.geo_target_city = 'Bangalore' AND segments.date DURING LAST_7_DAYS ORDER BY metrics.clicks DESC PARAMETERS omit_unselected_resource_names=true
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nWhat is the average conversion rate of our ads?\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: Which ad groups had the lowest cost per click in the last 14 days? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.cost_per_click FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_14_DAYS ORDER BY metrics.cost_per_click ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me the top 5 keywords with the highest conversion value this month. \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions_value, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.conversions_value DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns received zero impressions last month? \nGAQL: SELECT campaign.name, campaign.status, metrics.impressions FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND metrics.impressions = 0 ORDER BY campaign.name ASC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List all paused ad groups in my account. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status = 'PAUSED' ORDER BY ad_group.name ASC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was the total spend on video ads last week? \nGAQL: SELECT metrics.cost_micros FROM campaign WHERE campaign.advertising_channel_type = 'VIDEO' AND segments.date DURING LAST_WEEK_MON_SUN AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad had the highest click-through rate in the last 30 days? \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group.name, campaign.name, campaign.status, ad_group.status, ad_group_ad.status, metrics.ctr FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.ctr DESC LIMIT 1 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which keywords triggered ads for the most searches yesterday? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.search_impression_share, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING YESTERDAY ORDER BY metrics.search_impression_share DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Find all enabled campaigns that have no conversions this month. \nGAQL: SELECT campaign.name, campaign.status, metrics.conversions FROM campaign WHERE segments.date DURING THIS_MONTH AND campaign.status = 'ENABLED' AND metrics.conversions = 0 ORDER BY campaign.name ASC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups had the highest conversion rate for mobile devices last month? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversion_rate FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.device = 'MOBILE' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversion_rate DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What is the total number of clicks received from Bangalore in the last 7 days? \nGAQL: SELECT metrics.clicks FROM customer WHERE segments.geo_target_city = 'Bangalore' AND segments.date DURING LAST_7_DAYS ORDER BY metrics.clicks DESC PARAMETERS omit_unselected_resource_names=true",
"statistics_text_generation_0": {
"input_tokens": 1361,
"output_tokens": 886
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
What is the total spend in the last 30 days/months?
|
SELECT metrics.cost_micros FROM customer WHERE segments.date DURING LAST_30_DAYS ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true
|
NLQ: Which ad groups generated the most conversions in the last 30 days?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversions FROM ad_group WHERE segments.date DURING LAST_30_DAYS AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: List the top 5 keywords with the highest click-through rate last month.
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.ctr, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.ctr DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns received zero conversions in the last month?
GAQL: SELECT campaign.name, campaign.status, metrics.conversions FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND metrics.conversions = 0 ORDER BY campaign.name PARAMETERS omit_unselected_resource_names=true
NLQ: What was the average cost per click for enabled campaigns this week?
GAQL: SELECT campaign.name, campaign.status, metrics.average_cpc FROM campaign WHERE segments.date DURING THIS_WEEK_SUN_TODAY AND campaign.status = 'ENABLED' ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Show me all paused ad groups in my account.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE ad_group.status = 'PAUSED' AND campaign.status != 'REMOVED' ORDER BY ad_group.name PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad headlines had the lowest conversion rate last month?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group.name, campaign.name, campaign.status, ad_group.status, ad_group_ad.status, metrics.conversion_rate FROM ad_group_ad WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.conversion_rate ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: What is the total number of impressions for active campaigns in the last 7 days?
GAQL: SELECT campaign.name, campaign.status, metrics.impressions FROM campaign WHERE segments.date DURING LAST_7_DAYS AND campaign.status = 'ENABLED' ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which keywords triggered the most conversions from mobile devices last month?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.device = 'MOBILE' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Identify ad groups with more than 100 clicks but less than 2 conversions in the last month.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.clicks, metrics.conversions FROM ad_group WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND metrics.clicks > 100 AND metrics.conversions < 2 ORDER BY metrics.clicks DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns spent more than ₹10,000 last month?
GAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND metrics.cost_micros > 10000000000 ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nWhat is the total spend in the last 30 days/months?\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: Which ad groups generated the most conversions in the last 30 days?\nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversions FROM ad_group WHERE segments.date DURING LAST_30_DAYS AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List the top 5 keywords with the highest click-through rate last month.\nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.ctr, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.ctr DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns received zero conversions in the last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.conversions FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND metrics.conversions = 0 ORDER BY campaign.name PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was the average cost per click for enabled campaigns this week?\nGAQL: SELECT campaign.name, campaign.status, metrics.average_cpc FROM campaign WHERE segments.date DURING THIS_WEEK_SUN_TODAY AND campaign.status = 'ENABLED' ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me all paused ad groups in my account.\nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE ad_group.status = 'PAUSED' AND campaign.status != 'REMOVED' ORDER BY ad_group.name PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad headlines had the lowest conversion rate last month?\nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group.name, campaign.name, campaign.status, ad_group.status, ad_group_ad.status, metrics.conversion_rate FROM ad_group_ad WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.conversion_rate ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What is the total number of impressions for active campaigns in the last 7 days?\nGAQL: SELECT campaign.name, campaign.status, metrics.impressions FROM campaign WHERE segments.date DURING LAST_7_DAYS AND campaign.status = 'ENABLED' ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which keywords triggered the most conversions from mobile devices last month?\nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.device = 'MOBILE' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Identify ad groups with more than 100 clicks but less than 2 conversions in the last month.\nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.clicks, metrics.conversions FROM ad_group WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND metrics.clicks > 100 AND metrics.conversions < 2 ORDER BY metrics.clicks DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns spent more than ₹10,000 last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND metrics.cost_micros > 10000000000 ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true",
"statistics_text_generation_0": {
"input_tokens": 1365,
"output_tokens": 893
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
How many impressions, clicks, and conversions did we get?
|
SELECT metrics.clicks, metrics.conversions, metrics.impressions FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions PARAMETERS omit_unselected_resource_names=true
|
NLQ: Which ad groups had the highest conversion rates last month?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversion_rate FROM ad_group WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.conversion_rate DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Show me the top 5 keywords that drove the most revenue in the last 30 days.
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions_value, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.conversions_value DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns spent more than ₹10,000 last month?
GAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND metrics.cost_micros > 1000000000 ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true
NLQ: What is the average CPC for my ads this week?
GAQL: SELECT metrics.average_cpc FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true
NLQ: List paused ad groups in my account.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE ad_group.status = 'PAUSED' ORDER BY ad_group.name PARAMETERS omit_unselected_resource_names=true
NLQ: Which ads received zero clicks last month?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group.name, campaign.name, campaign.status, ad_group.status, ad_group_ad.status, metrics.clicks FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_MONTH AND metrics.clicks = 0 ORDER BY ad_group_ad.name PARAMETERS omit_unselected_resource_names=true
NLQ: Show me the cost and conversions for each campaign last month.
GAQL: SELECT campaign.name, campaign.status, metrics.cost_micros, metrics.conversions FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.conversions DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which keywords are not approved?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status = 'DISAPPROVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' ORDER BY ad_group_criterion.keyword.text PARAMETERS omit_unselected_resource_names=true
NLQ: What was my highest performing ad last month in terms of conversions?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group.name, campaign.name, campaign.status, ad_group.status, ad_group_ad.status, metrics.conversions FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC LIMIT 1 PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns have the lowest CTR this month?
GAQL: SELECT campaign.name, campaign.status, metrics.ctr FROM campaign WHERE segments.date DURING THIS_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.ctr ASC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nHow many impressions, clicks, and conversions did we get?\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: Which ad groups had the highest conversion rates last month? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversion_rate FROM ad_group WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.conversion_rate DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me the top 5 keywords that drove the most revenue in the last 30 days. \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions_value, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.conversions_value DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns spent more than ₹10,000 last month? \nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND metrics.cost_micros > 1000000000 ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What is the average CPC for my ads this week? \nGAQL: SELECT metrics.average_cpc FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List paused ad groups in my account. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE ad_group.status = 'PAUSED' ORDER BY ad_group.name PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ads received zero clicks last month? \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group.name, campaign.name, campaign.status, ad_group.status, ad_group_ad.status, metrics.clicks FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_MONTH AND metrics.clicks = 0 ORDER BY ad_group_ad.name PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me the cost and conversions for each campaign last month. \nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros, metrics.conversions FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.conversions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which keywords are not approved? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status = 'DISAPPROVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' ORDER BY ad_group_criterion.keyword.text PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my highest performing ad last month in terms of conversions? \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group.name, campaign.name, campaign.status, ad_group.status, ad_group_ad.status, metrics.conversions FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC LIMIT 1 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns have the lowest CTR this month? \nGAQL: SELECT campaign.name, campaign.status, metrics.ctr FROM campaign WHERE segments.date DURING THIS_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.ctr ASC LIMIT 5 PARAMETERS omit_unselected_resource_names=true",
"statistics_text_generation_0": {
"input_tokens": 1363,
"output_tokens": 855
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
Which campaigns generate the most clicks or impressions?
|
SELECT campaign.name, campaign.status,metrics.clicks, metrics.impressions FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' ORDER BY metrics.clicks DESC, metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true
|
NLQ: Which keywords in my account had the highest conversion rate in the last 30 days?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversion_rate, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.conversion_rate DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups have the lowest cost per click this month?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.average_cpc FROM ad_group WHERE segments.date DURING THIS_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.average_cpc ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Show me all paused campaigns in my account.
GAQL: SELECT campaign.name, campaign.status FROM campaign WHERE campaign.status = 'PAUSED' ORDER BY campaign.name PARAMETERS omit_unselected_resource_names=true
NLQ: Which ads received the most conversions last week?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.conversions, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE segments.date DURING LAST_WEEK_SUN_SAT AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: List all responsive search ads currently enabled in my account.
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE ad_group_ad.type = 'RESPONSIVE_SEARCH_AD' AND ad_group_ad.status = 'ENABLED' AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY ad_group_ad.name PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns spent more than ₹50,000 last month?
GAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND metrics.cost_micros > 50000000000 AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true
NLQ: What is the average CTR of my account for the last 14 days?
GAQL: SELECT metrics.ctr FROM customer WHERE segments.date DURING LAST_14_DAYS ORDER BY metrics.ctr DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which keywords are triggering ads on mobile devices most often in the last month?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.impressions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.device = 'MOBILE' AND segments.date DURING LAST_MONTH ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups have zero impressions in the last 30 days?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.impressions FROM ad_group WHERE segments.date DURING LAST_30_DAYS AND metrics.impressions = 0 AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY ad_group.name PARAMETERS omit_unselected_resource_names=true
NLQ: Find all campaigns with “Sale” in their name that are currently enabled.
GAQL: SELECT campaign.name, campaign.status FROM campaign WHERE campaign.name LIKE '%Sale%' AND campaign.status = 'ENABLED' ORDER BY campaign.name PARAMETERS omit_unselected_resource_names=true
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nWhich campaigns generate the most clicks or impressions?\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: Which keywords in my account had the highest conversion rate in the last 30 days? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversion_rate, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.conversion_rate DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups have the lowest cost per click this month? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.average_cpc FROM ad_group WHERE segments.date DURING THIS_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.average_cpc ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me all paused campaigns in my account. \nGAQL: SELECT campaign.name, campaign.status FROM campaign WHERE campaign.status = 'PAUSED' ORDER BY campaign.name PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ads received the most conversions last week? \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.conversions, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE segments.date DURING LAST_WEEK_SUN_SAT AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List all responsive search ads currently enabled in my account. \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE ad_group_ad.type = 'RESPONSIVE_SEARCH_AD' AND ad_group_ad.status = 'ENABLED' AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY ad_group_ad.name PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns spent more than ₹50,000 last month? \nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND metrics.cost_micros > 50000000000 AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What is the average CTR of my account for the last 14 days? \nGAQL: SELECT metrics.ctr FROM customer WHERE segments.date DURING LAST_14_DAYS ORDER BY metrics.ctr DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which keywords are triggering ads on mobile devices most often in the last month? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.impressions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.device = 'MOBILE' AND segments.date DURING LAST_MONTH ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups have zero impressions in the last 30 days? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.impressions FROM ad_group WHERE segments.date DURING LAST_30_DAYS AND metrics.impressions = 0 AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY ad_group.name PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Find all campaigns with “Sale” in their name that are currently enabled. \nGAQL: SELECT campaign.name, campaign.status FROM campaign WHERE campaign.name LIKE '%Sale%' AND campaign.status = 'ENABLED' ORDER BY campaign.name PARAMETERS omit_unselected_resource_names=true",
"statistics_text_generation_0": {
"input_tokens": 1360,
"output_tokens": 889
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
Which devices (desktop, mobile, tablet) perform best?
|
SELECT metrics.clicks, metrics.conversions, metrics.conversions_value, metrics.impressions, segments.device FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC PARAMETERS omit_unselected_resource_names=true
|
NLQ: Which locations bring in the most conversions for my ads in the last month?
GAQL: SELECT segments.geo_target_city, metrics.conversions FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: What is the click-through rate (CTR) of my top performing ad groups last week?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.ctr FROM ad_group WHERE segments.date DURING LAST_WEEK_SUN_SAT AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.ctr DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Show me the keywords with the lowest cost per conversion in the past 30 days.
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.cost_per_conversion, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.cost_per_conversion ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns had the most impressions on mobile devices this month?
GAQL: SELECT campaign.name, campaign.status, metrics.impressions, segments.device FROM campaign WHERE segments.date DURING THIS_MONTH AND segments.device = 'MOBILE' AND campaign.status != 'REMOVED' ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: What is the average cost per click for my ads in Bangalore last month?
GAQL: SELECT metrics.average_cpc, segments.geo_target_city FROM campaign WHERE segments.date DURING LAST_MONTH AND segments.geo_target_city = 'Bangalore' AND campaign.status != 'REMOVED' ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad headlines received the highest conversion rate last week?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group.name, campaign.name, campaign.status, ad_group.status, ad_group_ad.status, metrics.conversion_rate FROM ad_group_ad WHERE segments.date DURING LAST_WEEK_SUN_SAT AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.conversion_rate DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: List paused ad groups from all campaigns.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE ad_group.status = 'PAUSED' AND campaign.status != 'REMOVED' ORDER BY ad_group.name PARAMETERS omit_unselected_resource_names=true
NLQ: Which keywords triggered the most impressions for my ads in Delhi during the last month?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.impressions, ad_group.name, ad_group.status, campaign.name, campaign.status, segments.geo_target_city FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH AND segments.geo_target_city = 'Delhi' ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: What was the total ad spend for my campaigns this week?
GAQL: SELECT metrics.cost_micros FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups have no active ads?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE ad_group.status = 'ENABLED' AND campaign.status != 'REMOVED' AND ad_group.id NOT IN (SELECT ad_group.id FROM ad_group_ad WHERE ad_group_ad.status = 'ENABLED') ORDER BY ad_group.name PARAMETERS omit_unselected_resource_names=true
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nWhich devices (desktop, mobile, tablet) perform best?\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: Which locations bring in the most conversions for my ads in the last month? \nGAQL: SELECT segments.geo_target_city, metrics.conversions FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What is the click-through rate (CTR) of my top performing ad groups last week? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.ctr FROM ad_group WHERE segments.date DURING LAST_WEEK_SUN_SAT AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.ctr DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me the keywords with the lowest cost per conversion in the past 30 days. \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.cost_per_conversion, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.cost_per_conversion ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns had the most impressions on mobile devices this month? \nGAQL: SELECT campaign.name, campaign.status, metrics.impressions, segments.device FROM campaign WHERE segments.date DURING THIS_MONTH AND segments.device = 'MOBILE' AND campaign.status != 'REMOVED' ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What is the average cost per click for my ads in Bangalore last month? \nGAQL: SELECT metrics.average_cpc, segments.geo_target_city FROM campaign WHERE segments.date DURING LAST_MONTH AND segments.geo_target_city = 'Bangalore' AND campaign.status != 'REMOVED' ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad headlines received the highest conversion rate last week? \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group.name, campaign.name, campaign.status, ad_group.status, ad_group_ad.status, metrics.conversion_rate FROM ad_group_ad WHERE segments.date DURING LAST_WEEK_SUN_SAT AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.conversion_rate DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List paused ad groups from all campaigns. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE ad_group.status = 'PAUSED' AND campaign.status != 'REMOVED' ORDER BY ad_group.name PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which keywords triggered the most impressions for my ads in Delhi during the last month? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.impressions, ad_group.name, ad_group.status, campaign.name, campaign.status, segments.geo_target_city FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH AND segments.geo_target_city = 'Delhi' ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was the total ad spend for my campaigns this week? \nGAQL: SELECT metrics.cost_micros FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups have no active ads? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE ad_group.status = 'ENABLED' AND campaign.status != 'REMOVED' AND ad_group.id NOT IN (SELECT ad_group.id FROM ad_group_ad WHERE ad_group_ad.status = 'ENABLED') ORDER BY ad_group.name PARAMETERS omit_unselected_resource_names=true",
"statistics_text_generation_0": {
"input_tokens": 1363,
"output_tokens": 903
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
Which headlines and descriptions achieve the highest CTR?
|
SELECT ad_group_ad_asset_view.field_type, ad_group_ad_asset_view.pinned_field, metrics.ctr, asset.text_asset.text, ad_group_ad.ad.name, ad_group_ad.ad.id,ad_group_ad.status, ad_group.name, campaign.name,campaign.status,ad_group.status FROM ad_group_ad_asset_view WHERE ad_group_ad_asset_view.field_type = 'HEADLINE' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.ctr DESC PARAMETERS omit_unselected_resource_names=true
|
NLQ: Which keywords generated the most conversions for my business in the last 30 days?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups have the lowest average CPC this month?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.average_cpc FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.average_cpc ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: What are the top 5 campaigns by impressions in the last 14 days?
GAQL: SELECT campaign.name, campaign.status, metrics.impressions FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_14_DAYS ORDER BY metrics.impressions DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
NLQ: List paused ad groups with zero clicks in the last month.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.clicks FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status = 'PAUSED' AND segments.date DURING LAST_MONTH AND metrics.clicks = 0 ORDER BY ad_group.name ASC PARAMETERS omit_unselected_resource_names=true
NLQ: Which ads had the highest conversion rate last week?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.conversion_rate, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_WEEK_SUN_SAT ORDER BY metrics.conversion_rate DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Show me all keywords with broad match type in enabled ad groups.
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND ad_group_criterion.keyword.match_type = 'BROAD' AND campaign.status!='REMOVED' AND ad_group.status='ENABLED' ORDER BY ad_group_criterion.keyword.text ASC PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns spent more than ₹10,000 last month?
GAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH AND metrics.cost_micros > 10000000000 ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Find active ad groups with no impressions this week.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.impressions FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status = 'ENABLED' AND segments.date DURING THIS_WEEK_MON_TODAY AND metrics.impressions = 0 ORDER BY ad_group.name ASC PARAMETERS omit_unselected_resource_names=true
NLQ: Which headlines received the most clicks in the last 7 days?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.clicks, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_7_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: What is my average cost per conversion for enabled campaigns this month?
GAQL: SELECT campaign.name, campaign.status, metrics.cost_per_conversion FROM campaign WHERE campaign.status = 'ENABLED' AND segments.date DURING THIS_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nWhich headlines and descriptions achieve the highest CTR?\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: Which keywords generated the most conversions for my business in the last 30 days? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups have the lowest average CPC this month? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.average_cpc FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.average_cpc ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What are the top 5 campaigns by impressions in the last 14 days? \nGAQL: SELECT campaign.name, campaign.status, metrics.impressions FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_14_DAYS ORDER BY metrics.impressions DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List paused ad groups with zero clicks in the last month. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.clicks FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status = 'PAUSED' AND segments.date DURING LAST_MONTH AND metrics.clicks = 0 ORDER BY ad_group.name ASC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ads had the highest conversion rate last week? \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.conversion_rate, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_WEEK_SUN_SAT ORDER BY metrics.conversion_rate DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me all keywords with broad match type in enabled ad groups. \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND ad_group_criterion.keyword.match_type = 'BROAD' AND campaign.status!='REMOVED' AND ad_group.status='ENABLED' ORDER BY ad_group_criterion.keyword.text ASC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns spent more than ₹10,000 last month? \nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH AND metrics.cost_micros > 10000000000 ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Find active ad groups with no impressions this week. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.impressions FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status = 'ENABLED' AND segments.date DURING THIS_WEEK_MON_TODAY AND metrics.impressions = 0 ORDER BY ad_group.name ASC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which headlines received the most clicks in the last 7 days? \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.clicks, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_7_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What is my average cost per conversion for enabled campaigns this month? \nGAQL: SELECT campaign.name, campaign.status, metrics.cost_per_conversion FROM campaign WHERE campaign.status = 'ENABLED' AND segments.date DURING THIS_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true",
"statistics_text_generation_0": {
"input_tokens": 1360,
"output_tokens": 949
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
list landing pages in the descending order of clicks?
|
SELECT landing_page_view.unexpanded_final_url, metrics.clicks FROM landing_page_view ORDER BY metrics.clicks DESC PARAMETERS omit_unselected_resource_names=true
|
NLQ: Which search keywords brought in the most conversions last month?
GAQL: SELECT ad_group_criterion.keyword.text, ad_group_criterion.keyword.match_type, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Show me ad groups with the lowest average CPC in the last 30 days.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.average_cpc FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.average_cpc ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns have the highest click-through rate this week?
GAQL: SELECT campaign.name, campaign.status, metrics.ctr FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.ctr DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
NLQ: List all paused ad groups in my account.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status = 'PAUSED' ORDER BY ad_group.name ASC PARAMETERS omit_unselected_resource_names=true
NLQ: Which ads received zero impressions last month?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.impressions, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_MONTH AND metrics.impressions = 0 ORDER BY ad_group_ad.id ASC PARAMETERS omit_unselected_resource_names=true
NLQ: What landing pages had the highest conversion rate in the last 7 days?
GAQL: SELECT segments.final_url, metrics.conversion_rate FROM click_view WHERE segments.date DURING LAST_7_DAYS ORDER BY metrics.conversion_rate DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Give me a list of enabled campaigns with no conversions in the last month.
GAQL: SELECT campaign.name, campaign.status, metrics.conversions FROM campaign WHERE campaign.status = 'ENABLED' AND segments.date DURING LAST_MONTH AND metrics.conversions = 0 ORDER BY campaign.name ASC PARAMETERS omit_unselected_resource_names=true
NLQ: Which keywords are using phrase match but have not generated any clicks in the last 30 days?
GAQL: SELECT ad_group_criterion.keyword.text, ad_group_criterion.keyword.match_type, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND ad_group_criterion.keyword.match_type = 'PHRASE' AND metrics.clicks = 0 AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY ad_group_criterion.keyword.text ASC PARAMETERS omit_unselected_resource_names=true
NLQ: List campaigns sorted by the highest cost per conversion last month.
GAQL: SELECT campaign.name, campaign.status, metrics.cost_per_conversion FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups are currently active and have spent more than ₹5000 this month?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.cost_micros FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status = 'ENABLED' AND segments.date DURING THIS_MONTH AND metrics.cost_micros > 5000000000 ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nlist landing pages in the descending order of clicks?\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: Which search keywords brought in the most conversions last month? \nGAQL: SELECT ad_group_criterion.keyword.text, ad_group_criterion.keyword.match_type, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me ad groups with the lowest average CPC in the last 30 days. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.average_cpc FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.average_cpc ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns have the highest click-through rate this week? \nGAQL: SELECT campaign.name, campaign.status, metrics.ctr FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.ctr DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List all paused ad groups in my account. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status = 'PAUSED' ORDER BY ad_group.name ASC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ads received zero impressions last month? \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.impressions, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_MONTH AND metrics.impressions = 0 ORDER BY ad_group_ad.id ASC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What landing pages had the highest conversion rate in the last 7 days? \nGAQL: SELECT segments.final_url, metrics.conversion_rate FROM click_view WHERE segments.date DURING LAST_7_DAYS ORDER BY metrics.conversion_rate DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Give me a list of enabled campaigns with no conversions in the last month. \nGAQL: SELECT campaign.name, campaign.status, metrics.conversions FROM campaign WHERE campaign.status = 'ENABLED' AND segments.date DURING LAST_MONTH AND metrics.conversions = 0 ORDER BY campaign.name ASC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which keywords are using phrase match but have not generated any clicks in the last 30 days? \nGAQL: SELECT ad_group_criterion.keyword.text, ad_group_criterion.keyword.match_type, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND ad_group_criterion.keyword.match_type = 'PHRASE' AND metrics.clicks = 0 AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY ad_group_criterion.keyword.text ASC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List campaigns sorted by the highest cost per conversion last month. \nGAQL: SELECT campaign.name, campaign.status, metrics.cost_per_conversion FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups are currently active and have spent more than ₹5000 this month? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.cost_micros FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status = 'ENABLED' AND segments.date DURING THIS_MONTH AND metrics.cost_micros > 5000000000 ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true",
"statistics_text_generation_0": {
"input_tokens": 1361,
"output_tokens": 909
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
Which devices (mobile vs. desktop vs. tablet) yield the best CVR and ROAS?
|
SELECT metrics.conversions_value, metrics.cost_micros, metrics.conversions_from_interactions_rate, segments.device FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_from_interactions_rate DESC PARAMETERS omit_unselected_resource_names=true
|
NLQ: Which locations generated the highest number of conversions for my campaigns in the last 30 days?
GAQL: SELECT segments.geo_target_city, campaign.name, campaign.status, metrics.conversions FROM campaign WHERE segments.date DURING LAST_30_DAYS AND campaign.status != 'REMOVED' ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which keywords have the lowest cost per conversion this month?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.cost_per_conversion, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.cost_per_conversion ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups have the highest CTR for enabled campaigns in the last week?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.ctr FROM ad_group WHERE segments.date DURING LAST_WEEK_SUN_SAT AND campaign.status = 'ENABLED' AND ad_group.status = 'ENABLED' ORDER BY metrics.ctr DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which search terms triggered my ads most frequently last month?
GAQL: SELECT search_term_view.search_term, campaign.name, campaign.status, ad_group.name, ad_group.status, metrics.impressions FROM search_term_view WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: What is the average CPC for each device type in the last 14 days?
GAQL: SELECT segments.device, metrics.average_cpc FROM campaign WHERE segments.date DURING LAST_14_DAYS AND campaign.status != 'REMOVED' ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns received zero conversions last month?
GAQL: SELECT campaign.name, campaign.status, metrics.conversions FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND metrics.conversions = 0 ORDER BY campaign.name PARAMETERS omit_unselected_resource_names=true
NLQ: What are the top 5 ads with the highest conversion value this week?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.conversions_value, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE segments.date DURING THIS_WEEK_SUN_TODAY AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.conversions_value DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns have the most paused ad groups currently?
GAQL: SELECT campaign.name, campaign.status, ad_group.name, ad_group.status FROM ad_group WHERE ad_group.status = 'PAUSED' AND campaign.status != 'REMOVED' ORDER BY campaign.name PARAMETERS omit_unselected_resource_names=true
NLQ: Which keywords have never received a click?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.clicks = 0 ORDER BY ad_group_criterion.keyword.text PARAMETERS omit_unselected_resource_names=true
NLQ: What is the conversion rate for each age group segment this month?
GAQL: SELECT segments.age_range, metrics.conversion_rate FROM campaign WHERE segments.date DURING THIS_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.conversion_rate DESC PARAMETERS omit_unselected_resource_names=true
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nWhich devices (mobile vs. desktop vs. tablet) yield the best CVR and ROAS?\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: Which locations generated the highest number of conversions for my campaigns in the last 30 days? \nGAQL: SELECT segments.geo_target_city, campaign.name, campaign.status, metrics.conversions FROM campaign WHERE segments.date DURING LAST_30_DAYS AND campaign.status != 'REMOVED' ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which keywords have the lowest cost per conversion this month? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.cost_per_conversion, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.cost_per_conversion ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups have the highest CTR for enabled campaigns in the last week? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.ctr FROM ad_group WHERE segments.date DURING LAST_WEEK_SUN_SAT AND campaign.status = 'ENABLED' AND ad_group.status = 'ENABLED' ORDER BY metrics.ctr DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which search terms triggered my ads most frequently last month? \nGAQL: SELECT search_term_view.search_term, campaign.name, campaign.status, ad_group.name, ad_group.status, metrics.impressions FROM search_term_view WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What is the average CPC for each device type in the last 14 days? \nGAQL: SELECT segments.device, metrics.average_cpc FROM campaign WHERE segments.date DURING LAST_14_DAYS AND campaign.status != 'REMOVED' ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns received zero conversions last month? \nGAQL: SELECT campaign.name, campaign.status, metrics.conversions FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND metrics.conversions = 0 ORDER BY campaign.name PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What are the top 5 ads with the highest conversion value this week? \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.conversions_value, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE segments.date DURING THIS_WEEK_SUN_TODAY AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.conversions_value DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns have the most paused ad groups currently? \nGAQL: SELECT campaign.name, campaign.status, ad_group.name, ad_group.status FROM ad_group WHERE ad_group.status = 'PAUSED' AND campaign.status != 'REMOVED' ORDER BY campaign.name PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which keywords have never received a click? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.clicks = 0 ORDER BY ad_group_criterion.keyword.text PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What is the conversion rate for each age group segment this month? \nGAQL: SELECT segments.age_range, metrics.conversion_rate FROM campaign WHERE segments.date DURING THIS_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.conversion_rate DESC PARAMETERS omit_unselected_resource_names=true",
"statistics_text_generation_0": {
"input_tokens": 1371,
"output_tokens": 871
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
How many view-through conversions (Display, Video) are you getting?
|
SELECT metrics.view_through_conversions FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.view_through_conversions DESC PARAMETERS omit_unselected_resource_names=true
|
NLQ: Which ad groups generated the most conversions from mobile devices last month?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversions, segments.device FROM ad_group WHERE segments.device = 'MOBILE' AND segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: List keywords with the highest conversion rate in Search campaigns during the last 30 days.
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversion_rate, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND campaign.advertising_channel_type='SEARCH' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.conversion_rate DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns had the lowest cost per click last month?
GAQL: SELECT campaign.name, campaign.status, metrics.average_cpc FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.average_cpc ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Show me the top 5 ads with the highest click-through rate in the last week.
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.ctr, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE segments.date DURING LAST_WEEK_SUN_SAT AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.ctr DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
NLQ: Which keywords in my Shopping campaigns have zero impressions this month?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.impressions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND campaign.advertising_channel_type='SHOPPING' AND metrics.impressions=0 AND segments.date DURING THIS_MONTH ORDER BY ad_group_criterion.keyword.text ASC LIMIT 20 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups are currently paused in my account?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE ad_group.status = 'PAUSED' AND campaign.status != 'REMOVED' ORDER BY ad_group.name ASC PARAMETERS omit_unselected_resource_names=true
NLQ: What is the total spend on Video campaigns in the last 14 days?
GAQL: SELECT metrics.cost_micros FROM campaign WHERE campaign.advertising_channel_type='VIDEO' AND segments.date DURING LAST_14_DAYS AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true
NLQ: Which ads received the most impressions on tablets last month?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.impressions, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE segments.device='TABLET' AND segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: List the top 5 keywords that triggered the most conversions in the last business week.
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_BUSINESS_WEEK ORDER BY metrics.conversions DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns have the highest impression share this month?
GAQL: SELECT campaign.name, campaign.status, metrics.search_impression_share FROM campaign WHERE segments.date DURING THIS_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.search_impression_share DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nHow many view-through conversions (Display, Video) are you getting?\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: Which ad groups generated the most conversions from mobile devices last month? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.conversions, segments.device FROM ad_group WHERE segments.device = 'MOBILE' AND segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List keywords with the highest conversion rate in Search campaigns during the last 30 days. \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversion_rate, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND campaign.advertising_channel_type='SEARCH' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.conversion_rate DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns had the lowest cost per click last month? \nGAQL: SELECT campaign.name, campaign.status, metrics.average_cpc FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.average_cpc ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me the top 5 ads with the highest click-through rate in the last week. \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.ctr, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE segments.date DURING LAST_WEEK_SUN_SAT AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.ctr DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which keywords in my Shopping campaigns have zero impressions this month? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.impressions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND campaign.advertising_channel_type='SHOPPING' AND metrics.impressions=0 AND segments.date DURING THIS_MONTH ORDER BY ad_group_criterion.keyword.text ASC LIMIT 20 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups are currently paused in my account? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group WHERE ad_group.status = 'PAUSED' AND campaign.status != 'REMOVED' ORDER BY ad_group.name ASC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What is the total spend on Video campaigns in the last 14 days? \nGAQL: SELECT metrics.cost_micros FROM campaign WHERE campaign.advertising_channel_type='VIDEO' AND segments.date DURING LAST_14_DAYS AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ads received the most impressions on tablets last month? \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.impressions, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE segments.device='TABLET' AND segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List the top 5 keywords that triggered the most conversions in the last business week. \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_BUSINESS_WEEK ORDER BY metrics.conversions DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns have the highest impression share this month? \nGAQL: SELECT campaign.name, campaign.status, metrics.search_impression_share FROM campaign WHERE segments.date DURING THIS_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.search_impression_share DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true",
"statistics_text_generation_0": {
"input_tokens": 1365,
"output_tokens": 1020
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
What CPMS and view-through conversion rates are you seeing on video?
|
SELECT metrics.average_cpm, metrics.view_through_conversions, campaign.advertising_channel_type, campaign.name, campaign.status FROM campaign WHERE campaign.status != 'REMOVED' AND campaign.advertising_channel_type = 'VIDEO' AND segments.date DURING LAST_MONTH ORDER BY metrics.average_cpm DESC, metrics.view_through_conversions DESC PARAMETERS omit_unselected_resource_names=true
|
NLQ: Which keywords had the highest conversion rate in the last 14 days?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversion_rate, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_14_DAYS ORDER BY metrics.conversion_rate DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: List ad groups with lowest average cost per click last month.
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.average_cpc FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.average_cpc ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns drove the most phone calls last week?
GAQL: SELECT campaign.name, campaign.status, metrics.calls FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_WEEK_SUN_SAT ORDER BY metrics.calls DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
NLQ: Show me active ads with the highest click-through rate this month.
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.ctr, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status = 'ENABLED' AND segments.date DURING THIS_MONTH ORDER BY metrics.ctr DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which search keywords triggered the most impressions for my store campaign last month?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.impressions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND campaign.name LIKE '%store%' AND segments.date DURING LAST_MONTH ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which video campaigns had the highest view-through conversions last 30 days?
GAQL: SELECT campaign.name, campaign.status, metrics.view_through_conversions FROM campaign WHERE campaign.status != 'REMOVED' AND campaign.advertising_channel_type = 'VIDEO' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.view_through_conversions DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
NLQ: What are the top performing ad headlines in terms of conversions this month?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, ad_group_ad.ad.headline, metrics.conversions, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups have paused status but still received impressions last week?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.impressions FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status = 'PAUSED' AND segments.date DURING LAST_WEEK_SUN_SAT AND metrics.impressions > 0 ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: List all keywords with phrase match type in enabled ad groups.
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND ad_group_criterion.keyword.match_type = 'PHRASE' AND campaign.status!='REMOVED' AND ad_group.status='ENABLED' ORDER BY ad_group_criterion.keyword.text ASC LIMIT 20 PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns received zero clicks in the last month?
GAQL: SELECT campaign.name, campaign.status, metrics.clicks FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH AND metrics.clicks = 0 ORDER BY campaign.name ASC LIMIT 20 PARAMETERS omit_unselected_resource_names=true
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nWhat CPMS and view-through conversion rates are you seeing on video?\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: Which keywords had the highest conversion rate in the last 14 days? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversion_rate, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_14_DAYS ORDER BY metrics.conversion_rate DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List ad groups with lowest average cost per click last month. \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.average_cpc FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.average_cpc ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns drove the most phone calls last week? \nGAQL: SELECT campaign.name, campaign.status, metrics.calls FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_WEEK_SUN_SAT ORDER BY metrics.calls DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me active ads with the highest click-through rate this month. \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.ctr, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status = 'ENABLED' AND segments.date DURING THIS_MONTH ORDER BY metrics.ctr DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which search keywords triggered the most impressions for my store campaign last month? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.impressions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND campaign.name LIKE '%store%' AND segments.date DURING LAST_MONTH ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which video campaigns had the highest view-through conversions last 30 days? \nGAQL: SELECT campaign.name, campaign.status, metrics.view_through_conversions FROM campaign WHERE campaign.status != 'REMOVED' AND campaign.advertising_channel_type = 'VIDEO' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.view_through_conversions DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What are the top performing ad headlines in terms of conversions this month? \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, ad_group_ad.ad.headline, metrics.conversions, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups have paused status but still received impressions last week? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.impressions FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status = 'PAUSED' AND segments.date DURING LAST_WEEK_SUN_SAT AND metrics.impressions > 0 ORDER BY metrics.impressions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List all keywords with phrase match type in enabled ad groups. \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND ad_group_criterion.keyword.match_type = 'PHRASE' AND campaign.status!='REMOVED' AND ad_group.status='ENABLED' ORDER BY ad_group_criterion.keyword.text ASC LIMIT 20 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns received zero clicks in the last month? \nGAQL: SELECT campaign.name, campaign.status, metrics.clicks FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH AND metrics.clicks = 0 ORDER BY campaign.name ASC LIMIT 20 PARAMETERS omit_unselected_resource_names=true",
"statistics_text_generation_0": {
"input_tokens": 1365,
"output_tokens": 1020
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
|
Which asset groups and individual assets (images, headlines, descriptions) deliver top conversion value?
|
SELECT asset_group_asset.field_type, asset_group_asset.status, metrics.conversions, asset.text_asset.text, asset_group.name FROM asset_group_asset WHERE asset_group_asset.status != 'REMOVED' AND WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC PARAMETERS omit_unselected_resource_names=true
|
NLQ: Which keywords in my campaigns generated the most conversions in the last 14 days?
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_14_DAYS ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups have the highest click-through rate (CTR) this month?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.ctr FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.ctr DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: List all paused campaigns and their total spend last month.
GAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE campaign.status = 'PAUSED' AND segments.date DURING LAST_MONTH ORDER BY metrics.cost_micros DESC LIMIT 20 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ads received the lowest number of impressions in the last 30 days?
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.impressions, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.impressions ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: What is the average cost per click (CPC) for each campaign this week?
GAQL: SELECT campaign.name, campaign.status, metrics.average_cpc FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.average_cpc DESC LIMIT 20 PARAMETERS omit_unselected_resource_names=true
NLQ: Which asset groups had the highest conversion rate last month?
GAQL: SELECT asset_group.name, campaign.name, campaign.status, metrics.conversion_rate FROM asset_group WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversion_rate DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
NLQ: List all keywords with broad match type and their click performance last week.
GAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.keyword.match_type = 'BROAD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_WEEK_SUN_SAT ORDER BY metrics.clicks DESC LIMIT 20 PARAMETERS omit_unselected_resource_names=true
NLQ: Which ad groups are currently enabled but have not received any clicks this month?
GAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.clicks FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status = 'ENABLED' AND segments.date DURING THIS_MONTH AND metrics.clicks = 0 ORDER BY ad_group.name ASC LIMIT 20 PARAMETERS omit_unselected_resource_names=true
NLQ: Show me the top 5 headlines from responsive search ads with the highest impressions last month.
GAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, ad_group_ad.headline, metrics.impressions, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.impressions DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
NLQ: Which campaigns had the lowest cost per conversion in the last 30 days?
GAQL: SELECT campaign.name, campaign.status, metrics.cost_per_conversion FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.cost_per_conversion ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
|
{
"raw_input_text_generation_0": [
{
"content": "CONTEXT (Google Ads synthetic dataset generation)\n\nYou are a Google Ads Query Language (GAQL) expert. You answer a given natural-language question only with GAQL, on a single line, with no other comments.\n\nGAQL output must follow this grammar and order:\n\nQuery skeleton: SELECT Clause FROM Clause WHERE Clause ORDER BY Clause LIMIT Clause PARAMETERS Clause\n\nSelectClause: SELECT FieldName (, FieldName)*\n\nFromClause: FROM ResourceName\n\nWhereClause: WHERE Condition (AND Condition)*\n\nOrderByClause: ORDER BY Ordering (, Ordering)*\n\nLimitClause: LIMIT Positive Integer\n\nParametersClause: PARAMETERS ...\n\nCondition: FieldName Operator Value\n\nOperator: = | != | > | >= | < | <= | IN | NOT IN | LIKE | NOT LIKE | CONTAINS ANY | CONTAINS ALL | CONTAINS NONE | IS NULL | IS NOT NULL | DURING | BETWEEN | REGEXP_MATCH | NOT REGEXP_MATCH\n\nValue: Literal | LiteralList | Number | NumberList | String | StringList | Function\n\nOrdering: FieldName (ASC | DESC)?\n\nFieldName: [a-z]([a-zA-Z0-9._])*\n\nResourceName: [a-z]([a-zA-Z_])*\n\nFunction: LAST_14_DAYS | LAST_30_DAYS | LAST_7_DAYS | LAST_BUSINESS_WEEK | LAST_MONTH | LAST_WEEK_MON_SUN | LAST_WEEK_SUN_SAT | THIS_MONTH | THIS_WEEK_MON_TODAY | THIS_WEEK_SUN_TODAY | TODAY | YESTERDAY\n\nResponse rules:\n\nIf the SELECT contains any metrics.* field and no date filter is present, add: WHERE segments.date DURING LAST_MONTH.\n\nWhen metrics are selected, use ORDER BY <that metric> DESC unless the question explicitly asks for the “lowest” value.\n\nIf the query has no metrics in SELECT, do not add any date filter.\n\nIf the query has no metrics, sort by a meaningful non-metric field already in SELECT (e.g., campaign.name, ad_group.name).\n\nUse only campaign.name (do not include campaign.id).\n\nUse only ad_group.name (do not include ad_group.id).\n\nFor ads-level questions, include both ad_group_ad.id and ad_group_ad.name.\n\nWhen an ad_group is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED'—unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen an ad/ad_group_ad is referenced, include ad_group.name,campaign.name, campaign.status, ad_group.status, and in WHERE add: campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' —unless the question specifically asks for enabled/active/paused states, in which case use those states exactly.\n\nWhen keyword is referenced use ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' by default\n(example for keyword questions: NLQ:List out 10 keywords with highest number of clicks in the last 30 days. GAQL:SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true)\n\nKeep queries concise, realistic, non-repetitive, and relevant to Google Ads reporting/analysis.\n\nFavor complex, human-like questions; include at least a few that are uncommon/rarely asked.\n\nConsider the perspective of small/medium Indian business owners and craft questions that reflect their likely concerns.\n\nYou may consult internet understanding of owner needs, but generated questions must remain GAQL-answerable.\n\nDo not repeat questions.\n\nExamples:\n\nNLQ: How many impressions did my ads receive this month?\nGAQL: SELECT ad_group_ad.ad.id, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE segments.date DURING THIS_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What was my total revenue this week?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nRule example:\nNLQ: What is my total revenue?\nGAQL: SELECT metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true\n\nOrdering rule:\nNLQ: What is our overall Cost Per Conversion (CPA) for the last month?\nGAQL: SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true\n\nStatus/filters at campaign level:\nNLQ: Which campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true\n\nActive-only variant:\nNLQ: Which active campaigns had the highest spend last month?\nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true.\nRefer Google ads api documentation to include all types of questions and write queries. ",
"role": "system"
},
{
"content": "Examples:\nWhich asset groups and individual assets (images, headlines, descriptions) deliver top conversion value?\n\nYou are a Google Ads expert. You are given some examples of user question on Google Ads and google ads query language required to answer that question. You are also provided with the questions and valid query(GAQL). You are supposed to generate synthetic user questions and query(GAQL) needed to answer that question.The query should be listed in a single line without any new lines or extra spaces.",
"role": "user"
}
],
"raw_output_text_generation_0": "NLQ: Which keywords in my campaigns generated the most conversions in the last 14 days? \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.conversions, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_14_DAYS ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups have the highest click-through rate (CTR) this month? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.ctr FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND segments.date DURING THIS_MONTH ORDER BY metrics.ctr DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List all paused campaigns and their total spend last month. \nGAQL: SELECT campaign.name, campaign.status, metrics.cost_micros FROM campaign WHERE campaign.status = 'PAUSED' AND segments.date DURING LAST_MONTH ORDER BY metrics.cost_micros DESC LIMIT 20 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ads received the lowest number of impressions in the last 30 days? \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.impressions, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.impressions ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: What is the average cost per click (CPC) for each campaign this week? \nGAQL: SELECT campaign.name, campaign.status, metrics.average_cpc FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING THIS_WEEK_SUN_TODAY ORDER BY metrics.average_cpc DESC LIMIT 20 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which asset groups had the highest conversion rate last month? \nGAQL: SELECT asset_group.name, campaign.name, campaign.status, metrics.conversion_rate FROM asset_group WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversion_rate DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: List all keywords with broad match type and their click performance last week. \nGAQL: SELECT ad_group_criterion.keyword.match_type, ad_group_criterion.keyword.text, ad_group_criterion.status, ad_group_criterion.type, metrics.clicks, ad_group.name, ad_group.status, campaign.name, campaign.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.keyword.match_type = 'BROAD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_WEEK_SUN_SAT ORDER BY metrics.clicks DESC LIMIT 20 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which ad groups are currently enabled but have not received any clicks this month? \nGAQL: SELECT ad_group.name, campaign.name, campaign.status, ad_group.status, metrics.clicks FROM ad_group WHERE campaign.status != 'REMOVED' AND ad_group.status = 'ENABLED' AND segments.date DURING THIS_MONTH AND metrics.clicks = 0 ORDER BY ad_group.name ASC LIMIT 20 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Show me the top 5 headlines from responsive search ads with the highest impressions last month. \nGAQL: SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, ad_group_ad.headline, metrics.impressions, ad_group.name, campaign.name, campaign.status, ad_group.status FROM ad_group_ad WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.impressions DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true\n\nNLQ: Which campaigns had the lowest cost per conversion in the last 30 days? \nGAQL: SELECT campaign.name, campaign.status, metrics.cost_per_conversion FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.cost_per_conversion ASC LIMIT 10 PARAMETERS omit_unselected_resource_names=true",
"statistics_text_generation_0": {
"input_tokens": 1369,
"output_tokens": 968
}
}
|
gpt-4.1
|
[] |
{
"input_tokens": 0,
"output_tokens": 0
}
|
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