AUDIENCE MANAGEMENT TOOLS
Personalize every customer interaction with precise audience segmentation
Mailchimp’s audience tools help you store, segment, and understand your customers to deliver the most relevant personalized experiences.
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#1
email and marketing automation platform*
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8 million
data-backed recommendations with AI-powered features*
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500 million
emails sent each day on average
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>99%
deliverability rate (average)
Put your audience at the heart of your marketing
Leverage data to understand your customers
Identify patterns among your most valuable contacts with real-time insights into behavior, interests, engagement, and purchase activity.
Personalize marketing campaigns with segments based on customer data
Send the right message every time with targeted segmentation that leverages your contacts’ engagement and behavioral data.
Use predicted insights to drive customer loyalty
Drive repeat business by targeting contacts based on predicted demographics and e-commerce behavior.
"Segmentation in Mailchimp is pretty straightforward, and using it has allowed us to better target groups with different campaigns. Better targeting has allowed us to achieve improved results."
Lauren Korus, Content Manager, Vacation Races US
Reach the right customers at the right times
Drive engagement with customer segmentation tools
Mailchimp's email platform helps predict customer behavior. See up to 2x more revenue with Predictive Segments*, available on Standard and Premium plans.*
Integrate customer data to power campaigns
Connect your store and take advantage of data-driven
e-commerce features to help you understand your audience, generate purchases, and create lasting customer relationships.
Get up and running easily with personalized onboarding services
Get guided support from an onboarding specialist—available with a Standard or Premium plan.
Before you start
Here are some terms to know before you begin creating audience segments—and what you can do with them.
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Audience
Your audience is where you can store, organize, and manage all your contact data.
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Tags
Tags are labels for your contacts that you can use to organize your audience based on what you know about them.
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Segments
Segments let you send to targeted lists based on contacts’ real-time engagement, shopping, and website data.
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Groups
Use sign-up forms to ask your contacts about what they're interested in, and to organize them into groups.
Get started today
Premium
Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.
Save 15% on 10,000+ contacts
$297.50 per month for 12 months
Then, starts at $350 per month†
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Standard
Sell even more with personalization, optimization tools, and enhanced automations.
Free for 14 days
Then, starts at $20 per month†
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Essentials
Send the right content at the right time with testing and scheduling features.
Free for 14 days
Then, starts at $13 per month†
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Personalized Onboarding
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Predictive Segmentation
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Behavioral Targeting
Free
Easily create email campaigns and learn more about your customers.
Contact limit exceeded You've selected more contacts than this plan allows
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A/B Testing
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Onboarding
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Behavioral Targeting
†See Free Trial Terms and Offer Terms.
apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded. Learn more.
Learn more about audience management
FAQs
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*Disclaimers
- #1 email marketing platform: Based on December 2023 publicly available data on competitors' number of customers.
- 8 million+ data-backed recommendations: Based on 2022 data for the following products: Product recommendations, Send Time Optimization, A/B testing, CLV segmentation, Likelihood to Purchase Segmentation, and PBJ.
- 2x More Revenue with Predictive Segments: Standard and Premium users saw 2x more revenue (266%) on average for their connected ecommerce stores using predictive segmented emails versus non-predictive segmented emails for Jan 2023 - Dec 2024 period. Predictive segments available on Standard or Premium plans only.
- Personalized onboarding: Onboarding services differ per plan and are available for new or upgraded users with a Standard or Premium plan for the first 90 days after account creation or upgrade. Onboarding services are currently offered in English, Spanish and Portuguese for Premium plans, and in English for Standard plans.
- Popup forms (beta): Very limited availability to new and existing Mailchimp users and on web browsers only. Features may be more broadly available soon, but represents no obligation and should not be relied on in making a purchasing decision. Availability of features and functionality varies by plan type. For details, view plans and pricing.
- Availability of features and functionality varies by plan type. For details, view plans and pricing.
†Free Trial Terms No Credit Card Free Trial: If you are on a Free Trial of the Standard or Essentials plan (each a “Paid Marketing Plan”) that did not require a credit card at sign up, you can send up to 500 emails including bulk sends and automation sends. Adding your credit card during your Free Trial unlocks your plan’s full email sending limits based on your contact tier. Once your Free Trial ends, your credit card will be charged monthly at the current rate for your chosen Paid Marketing Plan (based on your contact tier and email sends) unless you delete your Mailchimp account, change plans, or change to a Free Marketing Plan. Adding SMS Marketing to your marketing plan during your Free Trial requires a credit card and also unlocks your plan’s full email sending limits based on your contact tier for the duration of your Free Trial. SMS Marketing fees are not included in the Free Trial and you will be charged for the SMS credits you purchase once your SMS application is approved during your Free Trial. See full offer terms. Terms, conditions, pricing, special features, and service and support options subject to change without notice.