Measurement Suite

Measure every step across mobile, web, CTV and PC & console without blind spots

Make confident, data-driven decisions by unifying attribution, incrementality, revenue, and engagement data. AppsFlyer’s Measurement Suite delivers reliable insights across all channels and devices.

20%

Avg. increase in ROAS

62%

Avg. increase in revenue

60%

Avg. reduction in eCPI

4x

Avg. increase in ARPU

Built for marketers who need clarity to grow

Transform scattered data into a unified, trustworthy view. Measure performance across every channel and partner to uncover opportunities, compare results, and optimize campaigns with confidence.

Navigate signal loss and evolving privacy frameworks without losing visibility. AppsFlyer ensures accurate, compliant measurement so you can keep optimizing effectively.

Connect to thousands of partners, networks, and BI tools with ease. AppsFlyer removes technical complexity, letting your team focus on analysis and decision-making instead of setup.

Move beyond guesswork with measurement you can trust. From attribution to incrementality testing, get the complete picture of what truly drives growth so you can invest where it matters most.

We deliver winning results

Attribution success comes in all shapes and sizes

“AppsFlyer is a true leader in this ecosystem. For us, AppsFlyer is the single source of truth.”

Ly Luu Ly

User Acquisition Team Leader, ABI Game Studio

17% Increase in marketing ROI, 1.2M events measured monthly

“Our confidence in mobile performance data has increased dramatically since switching to AppsFlyer.”

Richard Fenning

Digital Marketing Manager, Recarga Pay

89% Reduction in ad fraud, 2X Increase in non-organic growth in the first month

2X increase in non-organic growth within 1 month

“AppsFlyer is a true leader in this ecosystem. For us, AppsFlyer is the single source of truth.”

Ly Luu Ly

User Acquisition Team Leader, ABI Game Studio

17% Increase in marketing ROI, 1.2M events measured monthly

“Our confidence in mobile performance data has increased dramatically since switching to AppsFlyer.”

Richard Fenning

Digital Marketing Manager, Recarga Pay

89% Reduction in ad fraud, 2X Increase in non-organic growth in the first month

2X increase in non-organic growth within 1 month

“AppsFlyer is a true leader in this ecosystem. For us, AppsFlyer is the single source of truth.”

Ly Luu Ly

User Acquisition Team Leader, ABI Game Studio

17% Increase in marketing ROI, 1.2M events measured monthly

“Our confidence in mobile performance data has increased dramatically since switching to AppsFlyer.”

Richard Fenning

Digital Marketing Manager, Recarga Pay

89% Reduction in ad fraud, 2X Increase in non-organic growth in the first month

2X increase in non-organic growth within 1 month

Boost your ROAS with the market’s most innovative products

Measure every app interaction with privacy-safe precision. Get actionable insights to drive smarter campaign decisions.

Frequently asked questions about the Measurement Suite

We deduplicate overlapping data, prevent fraud, and ensure integrity, giving you a single source of truth to optimize campaigns.

AppsFlyer can help you with more

Discover how our comprehensive suites work together to drive measurable results.

Ready to use your attribution data to drive meaningful growth?