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Sri-Vigneshwar-DJ 
posted an update 17 days ago
Post
1373
🦅 Introducing Hawky AI H1 Mini 4B: A Domain-Specific Model for Performance Marketing

Hey HuggingFace community! 👋

We're excited to share our first open-source release: **Hawky AI H1 Mini 4B Experimental** - a Gemma 3 4B model fine-tuned specifically for Meta advertising and performance marketing strategy.

🎯 Why We Built This

At [Hawky.ai](https://hawky.ai), we build AI-powered creative intelligence tools for performance marketers. We work with major agencies (WPP, Madison, GroupM) and brands (TVS Motors, Tanishq, Bajaj Finserv) on campaign optimization.

We wanted to explore: Can a small, domain-specific model provide expert-level guidance on performance marketing?

Specifically, we focused on Meta's Andromeda algorithm - the AI system that now powers ad delivery across Facebook and Instagram. Understanding Andromeda is crucial for modern media buying, but the knowledge is scattered and constantly evolving.

🧠 What Makes This Different

Chain-of-Thought Reasoning
The model doesn't just answer - it **thinks through problems** step-by-step:

Sri-Vigneshwar-DJ/hawky-ai-h1-mini-4b-experimental