{
  "pricing": {
    "hourly_rate": 450000,
    "page_effort_hours": { "min": 3, "max": 5 },
    "default_per_page": 1800000,
    "base_build": 9000000,
    "base_build_includes": "12 months SG green hosting + WordPress + Brizy IO + 1 landing page",
    "copywriting": {
      "homepage_1000w": 500000,
      "other_page_300_500w": 250000
    },
    "brand_identity_kit_starting": 12000000,
    "organic_retainer": {
      "standard_monthly": 15000000,
      "prepay_3mo_monthly": 10500000,
      "prepay_discount_pct": 30,
      "contract_months": 12
    }
  },
  "tiers": {
    "T1": {
      "name": "BUILD",
      "label_en": "Tier 1 — BUILD",
      "label_id": "Tier 1 — BANGUN",
      "includes_en": "Website + hosting + basic on-page SEO + 60-day maintenance",
      "includes_id": "Website + hosting + SEO on-page dasar + 60 hari maintenance"
    },
    "T2": {
      "name": "BUILD + GROW",
      "label_en": "Tier 2 — BUILD + GROW",
      "label_id": "Tier 2 — BANGUN + TUMBUH",
      "includes_en": "Tier 1 + 12-month organic retainer (AIO + LLMO + GEO + AEO)",
      "includes_id": "Tier 1 + retainer organik 12 bulan (AIO + LLMO + GEO + AEO)"
    },
    "T3": {
      "name": "ECOSYSTEM",
      "label_en": "Tier 3 — ECOSYSTEM",
      "label_id": "Tier 3 — EKOSISTEM",
      "includes_en": "Tier 2 + AI agents, AI training, workflows",
      "includes_id": "Tier 2 + AI agents, pelatihan AI, otomasi workflow"
    },
    "Audit": {
      "name": "NUTSHELL AUDIT",
      "label_en": "Nutshell Audit",
      "label_id": "Audit Ringkas",
      "price": 3000000,
      "refundable": true,
      "includes_en": "Digital presence snapshot + visibility score + actionable recommendations",
      "includes_id": "Snapshot kehadiran digital + skor visibilitas + rekomendasi actionable"
    }
  },
  "payment_terms": {
    "milestones": [
      {
        "id": "milestone_1",
        "label_en": "60% upfront after proposal acceptance & contract signature",
        "label_id": "60% DP setelah proposal disetujui & kontrak ditandatangani",
        "percent": 60
      },
      {
        "id": "milestone_2",
        "label_en": "40% before go-live (staging to live domain)",
        "label_id": "40% sebelum go-live (staging ke domain live)",
        "percent": 40
      }
    ]
  },
  "stages": [
    { "id": "Pre-Project", "label_en": "Pre-Project / Proposal", "label_id": "Pra-Proyek / Proposal", "week": "0" },
    { "id": "Confirmed", "label_en": "Project Confirmation", "label_id": "Konfirmasi Proyek", "week": "0" },
    { "id": "Kickoff", "label_en": "Onboarding & Kickoff", "label_id": "Onboarding & Kickoff", "week": "1" },
    { "id": "Discovery", "label_en": "Discovery & Architecture", "label_id": "Discovery & Arsitektur", "week": "1-3" },
    { "id": "Design", "label_en": "Design & Content", "label_id": "Desain & Konten", "week": "1-3" },
    { "id": "Build", "label_en": "Build & Integrations", "label_id": "Build & Integrasi", "week": "3-6" },
    { "id": "Review", "label_en": "Review & Launch", "label_id": "Review & Peluncuran", "week": "6-8" },
    { "id": "Optimization", "label_en": "Post-Launch & Optimization", "label_id": "Pasca-Launch & Optimasi", "week": "8+" }
  ],
  "lqs_signals": [
    { "signal": "existing_website", "points": 2, "description": "Client has an existing website URL" },
    { "signal": "clear_business_goals", "points": 2, "description": "Clear business goals (leads/branding/recruitment/visibility)" },
    { "signal": "corporate_b2b", "points": 2, "description": "Corporate/B2B client" },
    { "signal": "budget_timeline", "points": 2, "description": "Explicit budget/timeline mention" },
    { "signal": "tor_sow_attached", "points": 1, "description": "TOR/SOW document attached" },
    { "signal": "multi_page", "points": 1, "description": "Multi-page scope (>= 5 pages)" }
  ]
}