quiz_data.py

# quiz_data.py

PROFILES = {
    "time_saver": {
        "key": "time_saver",
        "label": "The Time Saver",
        "result_title": "You’re The Time Saver",
        "result_body": """Efficiency = freedom.
You believe productivity is about removing noise, not adding pressure.
Agentic AI becomes your backstage teammate, handling repetitive work so your people focus on what moves the business.
✨ Every second saved becomes strategy gained.
☕ Coffee match: Espresso, short, strong, gets things done.

Next Steps
Your goal: Free your team from repetitive work so they can focus on the real value.
What to do next
1. Identify your top 5 repetitive tasks: Think: customer replies, routing, summaries, case creation, meeting notes.
2. Prioritise tasks using a “time vs. impact” grid: Start with high-frequency, low-complexity processes.
3. Set time-saving KPIs: e.g. reduce response time, reduce manual workload, or improve tickets processed per hour.
✨ Your AI agent isn’t replacing people, it’s returning time to them.""",
        "email_subject": "Interested in exploring time saving AI solutions",
        "email_template": """Dear Merkle Team,
I completed the Agentic AI Personality Quiz and my result was The Time Saver. This describes our situation well as our teams are spending a lot of time on manual and repetitive tasks. I would like to understand how agentic AI could help us simplify our workflows and free up more time for higher value work.
Would it be possible to schedule a conversation or a short exploration session to discuss this further

Kind regards,
{{FirstName}}
{{Email}}"""
    },
    "voice_amplifier": {
        "key": "voice_amplifier",
        "label": "The Voice Amplifier",
        "result_title": "You’re The Voice Amplifier",
        "result_body": """Your brand’s voice is its signature, and consistency is gold.
You want every message, every reply, every touchpoint to feel unmistakably “you.”
Agentic AI helps you scale your personality without losing authenticity.
✨ Your tone speaks louder than words.
☕ Coffee match: Flat white, smooth, balanced, perfectly blended.

Next Steps
Your goal: Make every touchpoint feel unmistakably on-brand.
What to do next
1. Document your brand voice in 6 bullets: Tone, vocabulary, pacing, personality, forbidden phrases, emotional goals.
2. Document “voice exemplars”: Upload your best emails, social posts, pitch lines, customer replies.
3. Create templates for key conversations: Sales outreach, support replies, brand stories, microcopy.
✨ Your AI doesn’t just speak — it speaks like you.""",
        "email_subject": "Interested in exploring AI for brand voice consistency",
        "email_template": """Dear Merkle Team,
I took the Agentic AI Personality Quiz and my result was The Voice Amplifier. Maintaining a consistent brand voice across channels is a key challenge for us and I would like to understand how AI could help us improve tone, coherence and message quality across our teams.
Would you be available for a deeper discussion or an initial exploration session

Thank you,
{{FirstName}}
{{Email}}"""
    },
    "insight_alchemist": {
        "key": "insight_alchemist",
        "label": "The Insight Alchemist",
        "result_title": "You’re The Insight Alchemist",
        "result_body": """You see value where others see noise.
Data, conversations, behaviours, you want to transform all of it into intelligence.
Agentic AI helps you uncover patterns, decode signals, and turn insight into action.
✨ Because hidden value deserves the spotlight.
☕ Coffee match: Filter brew, slow, deep, full of complexity.

Next Steps
Your goal: Turn raw information into intelligence and action.
What to do next
1. List the 3 datasets you want clarity on: Conversations, CRM, web behaviour, support logs, product usage.
2. Define your “core questions”: e.g. "What frustrates our customers most?", "What predicts churn?", "Which messages trigger conversion?"
3. Create monthly “Insight Drops”: Share new discoveries with the team or leadership.
✨ Your AI agent becomes your spotlight, revealing what others overlook.""",
        "email_subject": "Interested in insight driven AI exploration",
        "email_template": """Dear Merkle Team,
I completed the Agentic AI Personality Quiz and received The Insight Alchemist as my profile. We generate a significant amount of data but often struggle to transform it into actionable insights. I would like to explore how agentic AI could help us uncover patterns, analyse conversations and turn information into decisions.
Could we arrange a conversation to discuss this in more detail

Best regards,
{{FirstName}}
{{Email}}"""
    },
    "revenue_uplifter": {
        "key": "revenue_uplifter",
        "label": "The Revenue Uplifter",
        "result_title": "You’re The Revenue Uplifter",
        "result_body": """You connect marketing to metrics and insight to outcome.
For you, AI is not a toy, it’s a growth engine.
Every interaction becomes signal, and every signal becomes opportunity.
✨ You turn intelligence into measurable uplift.
☕ Coffee match: Cappuccino, bold, optimistic, full of lift.

Next Steps 
Your goal: Turn every interaction into growth.
What to do next
1. Map your key revenue moments: Lead qualification, first touch, nurture, objection handling, and retention.
2. Define your “profit-driving behaviours”: Upsell cues, abandon triggers, buying signals, high-value intents.
3. Track uplift with clear metrics: e.g. improve conversion rate, improve average order value, improve pipeline velocity or improve retention or repeat-buying.
✨ Your AI becomes your revenue multiplier — quietly pushing numbers upward.""",
        "email_subject": "Interested in exploring AI for revenue acceleration",
        "email_template": """Dear Merkle Team,
I took the Agentic AI Personality Quiz and my result was The Revenue Uplifter. We are interested in understanding how AI could help us identify opportunities earlier, personalise engagement and support measurable improvements in conversion or retention.
Would it be possible to schedule a discussion to explore potential use cases for our organisation

Warm regards,
{{FirstName}}
{{Email}}"""
    },
}

QUESTIONS = [
    {
        "id": "q1",
        "text": "Q1. When your team faces a busy week, what’s the biggest challenge?",
        "options": [
            ("Too many manual tasks, not enough time.", "time_saver"),
            ("Inconsistent communication or tone across channels.", "voice_amplifier"),
            ("We’re sitting on data but can’t make sense of it.", "insight_alchemist"),
            ("Converting engagement into actual sales or measurable ROI.", "revenue_uplifter"),
        ],
    },
    {
        "id": "q2",
        "text": "Q2. If your AI assistant could only do one thing for you, what would you choose?",
        "options": [
            ("Handle repetitive actions so my team can focus on creativity.", "time_saver"),
            ("Write or respond exactly like our best brand ambassador.", "voice_amplifier"),
            ("Spot insights or patterns we’d never see ourselves.", "insight_alchemist"),
            ("Turn every conversation into a business opportunity.", "revenue_uplifter"),
        ],
    },
    {
        "id": "q3",
        "text": "Q3. How does your company currently measure success?",
        "options": [
            ("Tasks completed faster, fewer bottlenecks.", "time_saver"),
            ("Customer satisfaction and brand perception.", "voice_amplifier"),
            ("Number of new insights or optimisations discovered.", "insight_alchemist"),
            ("Pipeline growth, conversion rates, or revenue.", "revenue_uplifter"),
        ],
    },
    {
        "id": "q4",
        "text": "Q4. Your ideal AI agent should feel most like…",
        "options": [
            ("A hyper-efficient teammate who never sleeps.", "time_saver"),
            ("A brand ambassador who always says it just right.", "voice_amplifier"),
            ("A detective uncovering clues in your data.", "insight_alchemist"),
            ("A strategist turning insight into profit.", "revenue_uplifter"),
        ],
    },
    {
        "id": "q5",
        "text": "Q5. If you could unlock one “magic ROI” with AI, it would be…",
        "options": [
            ("Fewer hours lost to repetitive work.", "time_saver"),
            ("Customers who instantly recognise our brand personality.", "voice_amplifier"),
            ("Actionable insights from every customer interaction.", "insight_alchemist"),
            ("A measurable boost in sales, loyalty, or efficiency.", "revenue_uplifter"),
        ],
    },
]