Spaces:
Running
Running
undefined - Initial Deployment
Browse files- README.md +7 -5
- index.html +559 -19
README.md
CHANGED
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@@ -1,10 +1,12 @@
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---
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title:
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emoji:
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colorFrom:
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colorTo:
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sdk: static
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pinned: false
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---
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-
Check out the configuration reference at https://huggingface.co/docs/hub/spaces-config-reference
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---
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title: vm3
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emoji: 🐳
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colorFrom: gray
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colorTo: green
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sdk: static
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pinned: false
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+
tags:
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- deepsite
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---
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+
Check out the configuration reference at https://huggingface.co/docs/hub/spaces-config-reference
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index.html
CHANGED
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@@ -1,19 +1,559 @@
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<!
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<html>
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| 1 |
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<!DOCTYPE html>
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| 2 |
+
<html lang="zh-CN">
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| 3 |
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<head>
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| 4 |
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<meta charset="UTF-8">
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| 5 |
+
<meta name="viewport" content="width=device-width, initial-scale=1.0">
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| 6 |
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<title>Playable Ads: Evoking Player Flow State</title>
|
| 7 |
+
<script src="https://cdn.tailwindcss.com"></script>
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| 8 |
+
<link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/font-awesome/6.4.0/css/all.min.css">
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| 9 |
+
<script>
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| 10 |
+
tailwind.config = {
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| 11 |
+
theme: {
|
| 12 |
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extend: {
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| 13 |
+
colors: {
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| 14 |
+
primary: '#4F46E5',
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| 15 |
+
secondary: '#8B5CF6',
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| 16 |
+
accent: '#EC4899',
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| 17 |
+
dark: '#1E293B',
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| 18 |
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}
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| 19 |
+
}
|
| 20 |
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}
|
| 21 |
+
}
|
| 22 |
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</script>
|
| 23 |
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<style>
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| 24 |
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@import url('https://fonts.googleapis.com/css2?family=Noto+Sans+SC:wght@300;400;500;700&display=swap');
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| 25 |
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| 26 |
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body {
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| 27 |
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font-family: 'Noto Sans SC', sans-serif;
|
| 28 |
+
background: linear-gradient(135deg, #0F172A 0%, #1E293B 100%);
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| 29 |
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color: #E2E8F0;
|
| 30 |
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scroll-behavior: smooth;
|
| 31 |
+
}
|
| 32 |
+
|
| 33 |
+
.flow-card {
|
| 34 |
+
background: rgba(30, 41, 59, 0.7);
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| 35 |
+
backdrop-filter: blur(10px);
|
| 36 |
+
border: 1px solid rgba(124, 58, 237, 0.3);
|
| 37 |
+
border-radius: 16px;
|
| 38 |
+
transition: all 0.3s ease;
|
| 39 |
+
}
|
| 40 |
+
|
| 41 |
+
.flow-card:hover {
|
| 42 |
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transform: translateY(-5px);
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| 43 |
+
box-shadow: 0 10px 25px rgba(139, 92, 246, 0.3);
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| 44 |
+
border-color: rgba(124, 58, 237, 0.6);
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| 45 |
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}
|
| 46 |
+
|
| 47 |
+
.section-title {
|
| 48 |
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position: relative;
|
| 49 |
+
display: inline-block;
|
| 50 |
+
}
|
| 51 |
+
|
| 52 |
+
.section-title::after {
|
| 53 |
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content: '';
|
| 54 |
+
position: absolute;
|
| 55 |
+
bottom: -8px;
|
| 56 |
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left: 0;
|
| 57 |
+
width: 100%;
|
| 58 |
+
height: 4px;
|
| 59 |
+
background: linear-gradient(90deg, #8B5CF6, #EC4899);
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| 60 |
+
border-radius: 2px;
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| 61 |
+
}
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| 62 |
+
|
| 63 |
+
.highlight {
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| 64 |
+
position: relative;
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| 65 |
+
z-index: 1;
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| 66 |
+
}
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| 67 |
+
|
| 68 |
+
.highlight::before {
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| 69 |
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content: '';
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| 70 |
+
position: absolute;
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| 71 |
+
top: 0;
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| 72 |
+
left: -5px;
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| 73 |
+
width: calc(100% + 10px);
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| 74 |
+
height: 100%;
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| 75 |
+
background: rgba(139, 92, 246, 0.3);
|
| 76 |
+
z-index: -1;
|
| 77 |
+
transform: skewX(-15deg);
|
| 78 |
+
}
|
| 79 |
+
|
| 80 |
+
.hero-pattern {
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| 81 |
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background: radial-gradient(circle at 10% 20%, rgba(79, 70, 229, 0.15) 0%, transparent 20%),
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| 82 |
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radial-gradient(circle at 90% 80%, rgba(236, 72, 153, 0.15) 0%, transparent 20%);
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| 83 |
+
}
|
| 84 |
+
|
| 85 |
+
.flow-icon {
|
| 86 |
+
width: 80px;
|
| 87 |
+
height: 80px;
|
| 88 |
+
display: flex;
|
| 89 |
+
align-items: center;
|
| 90 |
+
justify-content: center;
|
| 91 |
+
border-radius: 50%;
|
| 92 |
+
background: linear-gradient(135deg, #4F46E5, #8B5CF6);
|
| 93 |
+
box-shadow: 0 4px 15px rgba(139, 92, 246, 0.4);
|
| 94 |
+
margin: 0 auto 20px;
|
| 95 |
+
}
|
| 96 |
+
|
| 97 |
+
.strategy-card {
|
| 98 |
+
transition: all 0.3s ease;
|
| 99 |
+
border-left: 4px solid #8B5CF6;
|
| 100 |
+
}
|
| 101 |
+
|
| 102 |
+
.strategy-card:hover {
|
| 103 |
+
transform: translateX(5px);
|
| 104 |
+
background: rgba(55, 48, 163, 0.2);
|
| 105 |
+
}
|
| 106 |
+
|
| 107 |
+
.gradient-text {
|
| 108 |
+
background: linear-gradient(90deg, #8B5CF6, #EC4899);
|
| 109 |
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-webkit-background-clip: text;
|
| 110 |
+
-webkit-text-fill-color: transparent;
|
| 111 |
+
}
|
| 112 |
+
</style>
|
| 113 |
+
</head>
|
| 114 |
+
<body class="min-h-screen">
|
| 115 |
+
<!-- Navigation -->
|
| 116 |
+
<nav class="fixed w-full bg-gray-900/80 backdrop-blur-sm z-50 border-b border-purple-900/50">
|
| 117 |
+
<div class="max-w-7xl mx-auto px-4 sm:px-6 lg:px-8">
|
| 118 |
+
<div class="flex justify-between h-16">
|
| 119 |
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<div class="flex items-center">
|
| 120 |
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<div class="flex-shrink-0 flex items-center">
|
| 121 |
+
<span class="text-xl font-bold bg-clip-text text-transparent bg-gradient-to-r from-purple-400 to-pink-600">
|
| 122 |
+
<i class="fas fa-gamepad mr-2"></i>Playable Ads Insights
|
| 123 |
+
</span>
|
| 124 |
+
</div>
|
| 125 |
+
</div>
|
| 126 |
+
<div class="hidden md:flex items-center space-x-8">
|
| 127 |
+
<a href="#intro" class="text-purple-300 hover:text-white px-3 py-2 rounded-md text-sm font-medium transition">简介</a>
|
| 128 |
+
<a href="#flow-elements" class="text-gray-300 hover:text-white px-3 py-2 rounded-md text-sm font-medium transition">心流要素</a>
|
| 129 |
+
<a href="#strategies" class="text-gray-300 hover:text-white px-3 py-2 rounded-md text-sm font-medium transition">创意策略</a>
|
| 130 |
+
<a href="#conclusion" class="text-gray-300 hover:text-white px-3 py-2 rounded-md text-sm font-medium transition">结语</a>
|
| 131 |
+
<a href="http://www.dorodorothy.com/" target="_blank" class="bg-purple-600 hover:bg-purple-700 text-white px-4 py-2 rounded-md text-sm font-medium transition">
|
| 132 |
+
试玩案例 <i class="fas fa-external-link-alt ml-1"></i>
|
| 133 |
+
</a>
|
| 134 |
+
</div>
|
| 135 |
+
<div class="md:hidden flex items-center">
|
| 136 |
+
<button id="mobile-menu-button" class="text-gray-300 hover:text-white">
|
| 137 |
+
<i class="fas fa-bars text-xl"></i>
|
| 138 |
+
</button>
|
| 139 |
+
</div>
|
| 140 |
+
</div>
|
| 141 |
+
</div>
|
| 142 |
+
|
| 143 |
+
<!-- Mobile menu -->
|
| 144 |
+
<div id="mobile-menu" class="md:hidden hidden pb-4 border-t border-purple-900/50">
|
| 145 |
+
<div class="px-2 pt-2 space-y-1">
|
| 146 |
+
<a href="#intro" class="text-gray-300 hover:bg-gray-700 hover:text-white block px-3 py-2 rounded-md text-base font-medium">简介</a>
|
| 147 |
+
<a href="#flow-elements" class="text-gray-300 hover:bg-gray-700 hover:text-white block px-3 py-2 rounded-md text-base font-medium">心流要素</a>
|
| 148 |
+
<a href="#strategies" class="text-gray-300 hover:bg-gray-700 hover:text-white block px-3 py-2 rounded-md text-base font-medium">创意策略</a>
|
| 149 |
+
<a href="#conclusion" class="text-gray-300 hover:bg-gray-700 hover:text-white block px-3 py-2 rounded-md text-base font-medium">结语</a>
|
| 150 |
+
<a href="http://www.dorodorothy.com/" target="_blank" class="bg-purple-600 hover:bg-purple-700 text-white block px-3 py-2 rounded-md text-base font-medium text-center">
|
| 151 |
+
试玩案例 <i class="fas fa-external-link-alt ml-1"></i>
|
| 152 |
+
</a>
|
| 153 |
+
</div>
|
| 154 |
+
</div>
|
| 155 |
+
</nav>
|
| 156 |
+
|
| 157 |
+
<!-- Hero Section -->
|
| 158 |
+
<section id="intro" class="pt-24 pb-16 md:pt-32 md:pb-24 hero-pattern">
|
| 159 |
+
<div class="max-w-7xl mx-auto px-4 sm:px-6 lg:px-8">
|
| 160 |
+
<div class="text-center">
|
| 161 |
+
<h1 class="text-4xl md:text-6xl font-bold mb-6">
|
| 162 |
+
<span class="gradient-text">Playable广告</span> 如何在短时间内唤醒玩家心流
|
| 163 |
+
</h1>
|
| 164 |
+
<p class="text-xl text-purple-200 mb-8">游克游戏美术/技术总监 彭晓宇 分享</p>
|
| 165 |
+
|
| 166 |
+
<div class="max-w-4xl mx-auto">
|
| 167 |
+
<div class="flow-card p-6 mb-8">
|
| 168 |
+
<p class="text-lg md:text-xl leading-relaxed">
|
| 169 |
+
在游戏营销中,Playable广告让用户从被动观看转为主动体验,以短暂试玩来感受游戏乐趣。相比传统视频/图片广告,这种互动形式能带来更强的沉浸感和正向体验,显著提升转化率。
|
| 170 |
+
</p>
|
| 171 |
+
</div>
|
| 172 |
+
|
| 173 |
+
<div class="grid grid-cols-1 md:grid-cols-3 gap-6 mt-10">
|
| 174 |
+
<div class="flow-card p-6">
|
| 175 |
+
<div class="text-pink-500 text-3xl mb-4">
|
| 176 |
+
<i class="fas fa-stopwatch"></i>
|
| 177 |
+
</div>
|
| 178 |
+
<h3 class="text-xl font-bold mb-2">时间有限</h3>
|
| 179 |
+
<p class="text-gray-300">广告只有数十秒时间展示游戏魅力</p>
|
| 180 |
+
</div>
|
| 181 |
+
|
| 182 |
+
<div class="flow-card p-6">
|
| 183 |
+
<div class="text-purple-500 text-3xl mb-4">
|
| 184 |
+
<i class="fas fa-scenery"></i>
|
| 185 |
+
</div>
|
| 186 |
+
<h3 class="text-xl font-bold mb-2">情境单一</h3>
|
| 187 |
+
<p class="text-gray-300">难以展示游戏完整的世界观和剧情</p>
|
| 188 |
+
</div>
|
| 189 |
+
|
| 190 |
+
<div class="flow-card p-6">
|
| 191 |
+
<div class="text-blue-500 text-3xl mb-4">
|
| 192 |
+
<i class="fas fa-user"></i>
|
| 193 |
+
</div>
|
| 194 |
+
<h3 class="text-xl font-bold mb-2">投入度低</h3>
|
| 195 |
+
<p class="text-gray-300">玩家尚未建立与游戏的情感连接</p>
|
| 196 |
+
</div>
|
| 197 |
+
</div>
|
| 198 |
+
</div>
|
| 199 |
+
</div>
|
| 200 |
+
</div>
|
| 201 |
+
</section>
|
| 202 |
+
|
| 203 |
+
<!-- Flow Elements Section -->
|
| 204 |
+
<section id="flow-elements" class="py-16 md:py-24">
|
| 205 |
+
<div class="max-w-7xl mx-auto px-4 sm:px-6 lg:px-8">
|
| 206 |
+
<div class="text-center mb-16">
|
| 207 |
+
<h2 class="text-3xl md:text-4xl font-bold mb-4 section-title">心流五要素框架</h2>
|
| 208 |
+
<p class="text-xl text-gray-300 max-w-3xl mx-auto">
|
| 209 |
+
心流理论指出,一个人完全沉浸于某项活动时,会表现出五大特征
|
| 210 |
+
</p>
|
| 211 |
+
</div>
|
| 212 |
+
|
| 213 |
+
<div class="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-5 gap-8">
|
| 214 |
+
<!-- Goal Clarity -->
|
| 215 |
+
<div class="flow-card p-6">
|
| 216 |
+
<div class="flow-icon">
|
| 217 |
+
<i class="fas fa-bullseye text-white text-3xl"></i>
|
| 218 |
+
</div>
|
| 219 |
+
<h3 class="text-xl font-bold mb-3 text-center">目标清晰</h3>
|
| 220 |
+
<p class="text-gray-300 mb-4">
|
| 221 |
+
玩家只有在目标明确的情况下才能全心投入。如果广告里的目标不明确,玩家会困惑"我到底要干什么?",很难进入心流。
|
| 222 |
+
</p>
|
| 223 |
+
<div class="bg-gray-800 rounded-lg p-4 mt-4">
|
| 224 |
+
<h4 class="font-bold text-purple-300 mb-2">创意解决方案:</h4>
|
| 225 |
+
<ul class="text-sm space-y-2">
|
| 226 |
+
<li class="flex items-start">
|
| 227 |
+
<i class="fas fa-check-circle text-green-400 mt-1 mr-2"></i>
|
| 228 |
+
<span>情绪预埋:在广告开篇植入微剧情或情境对白</span>
|
| 229 |
+
</li>
|
| 230 |
+
<li class="flex items-start">
|
| 231 |
+
<i class="fas fa-check-circle text-green-400 mt-1 mr-2"></i>
|
| 232 |
+
<span>套壳互动:将玩法套入剧情场景或测试场景</span>
|
| 233 |
+
</li>
|
| 234 |
+
</ul>
|
| 235 |
+
</div>
|
| 236 |
+
</div>
|
| 237 |
+
|
| 238 |
+
<!-- Timely Feedback -->
|
| 239 |
+
<div class="flow-card p-6">
|
| 240 |
+
<div class="flow-icon">
|
| 241 |
+
<i class="fas fa-bolt text-white text-3xl"></i>
|
| 242 |
+
</div>
|
| 243 |
+
<h3 class="text-xl font-bold mb-3 text-center">及时反馈</h3>
|
| 244 |
+
<p class="text-gray-300 mb-4">
|
| 245 |
+
及时的反馈能强化行为和动机。当玩家的每个动作都能立即看到结果或奖励时,更容易保持投入。
|
| 246 |
+
</p>
|
| 247 |
+
<div class="bg-gray-800 rounded-lg p-4 mt-4">
|
| 248 |
+
<h4 class="font-bold text-purple-300 mb-2">创意解决方案:</h4>
|
| 249 |
+
<ul class="text-sm space-y-2">
|
| 250 |
+
<li class="flex items-start">
|
| 251 |
+
<i class="fas fa-check-circle text-green-400 mt-1 mr-2"></i>
|
| 252 |
+
<span>节奏压缩:加快游戏节奏和反馈频率</span>
|
| 253 |
+
</li>
|
| 254 |
+
<li class="flex items-start">
|
| 255 |
+
<i class="fas fa-check-circle text-green-400 mt-1 mr-2"></i>
|
| 256 |
+
<span>爽点前置:将游戏中后期的高潮爽感提前引爆</span>
|
| 257 |
+
</li>
|
| 258 |
+
</ul>
|
| 259 |
+
</div>
|
| 260 |
+
</div>
|
| 261 |
+
|
| 262 |
+
<!-- Challenge Matching -->
|
| 263 |
+
<div class="flow-card p-6">
|
| 264 |
+
<div class="flow-icon">
|
| 265 |
+
<i class="fas fa-balance-scale text-white text-3xl"></i>
|
| 266 |
+
</div>
|
| 267 |
+
<h3 class="text-xl font-bold mb-3 text-center">挑战匹配</h3>
|
| 268 |
+
<p class="text-gray-300 mb-4">
|
| 269 |
+
心流状态下,挑战难度与玩家技能水平匹配,既不无聊也不焦虑。Playable广告面向的是从未接触过游戏的新用户。
|
| 270 |
+
</p>
|
| 271 |
+
<div class="bg-gray-800 rounded-lg p-4 mt-4">
|
| 272 |
+
<h4 class="font-bold text-purple-300 mb-2">创意解决方案:</h4>
|
| 273 |
+
<ul class="text-sm space-y-2">
|
| 274 |
+
<li class="flex items-start">
|
| 275 |
+
<i class="fas fa-check-circle text-green-400 mt-1 mr-2"></i>
|
| 276 |
+
<span>错位融合:用简单有趣的玩法包装复杂玩法</span>
|
| 277 |
+
</li>
|
| 278 |
+
<li class="flex items-start">
|
| 279 |
+
<i class="fas fa-check-circle text-green-400 mt-1 mr-2"></i>
|
| 280 |
+
<span>玩法补足:增加额外交互环节提升难度层次</span>
|
| 281 |
+
</li>
|
| 282 |
+
</ul>
|
| 283 |
+
</div>
|
| 284 |
+
</div>
|
| 285 |
+
|
| 286 |
+
<!-- Focused Immersion -->
|
| 287 |
+
<div class="flow-card p-6">
|
| 288 |
+
<div class="flow-icon">
|
| 289 |
+
<i class="fas fa-binoculars text-white text-3xl"></i>
|
| 290 |
+
</div>
|
| 291 |
+
<h3 class="text-xl font-bold mb-3 text-center">专注沉浸</h3>
|
| 292 |
+
<p class="text-gray-300 mb-4">
|
| 293 |
+
专注沉浸指的是玩家全神贯注于眼前的活动,达到忘我的境地。如果广告缺乏情境代入,只剩下冷冰冰的机械互动,用户的心理防线始终是紧绷的。
|
| 294 |
+
</p>
|
| 295 |
+
<div class="bg-gray-800 rounded-lg p-4 mt-4">
|
| 296 |
+
<h4 class="font-bold text-purple-300 mb-2">创意解决方案:</h4>
|
| 297 |
+
<ul class="text-sm space-y-2">
|
| 298 |
+
<li class="flex items-start">
|
| 299 |
+
<i class="fas fa-check-circle text-green-400 mt-1 mr-2"></i>
|
| 300 |
+
<span>情绪预埋:通过剧情片段和情感元素创造沉浸入口</span>
|
| 301 |
+
</li>
|
| 302 |
+
<li class="flex items-start">
|
| 303 |
+
<i class="fas fa-check-circle text-green-400 mt-1 mr-2"></i>
|
| 304 |
+
<span>错位融合:在保持情境连贯的前提下加入趣味桥段</span>
|
| 305 |
+
</li>
|
| 306 |
+
</ul>
|
| 307 |
+
</div>
|
| 308 |
+
</div>
|
| 309 |
+
|
| 310 |
+
<!-- Time Distortion -->
|
| 311 |
+
<div class="flow-card p-6">
|
| 312 |
+
<div class="flow-icon">
|
| 313 |
+
<i class="fas fa-hourglass-half text-white text-3xl"></i>
|
| 314 |
+
</div>
|
| 315 |
+
<h3 class="text-xl font-bold mb-3 text-center">时间感淡化</h3>
|
| 316 |
+
<p class="text-gray-300 mb-4">
|
| 317 |
+
当一个人完全沉浸时,常常会失去对时间流逝的敏感,感觉"时间过得飞快"。在Playable广告中,我们希望玩家觉得短短30秒转瞬即逝。
|
| 318 |
+
</p>
|
| 319 |
+
<div class="bg-gray-800 rounded-lg p-4 mt-4">
|
| 320 |
+
<h4 class="font-bold text-purple-300 mb-2">创意解决方案:</h4>
|
| 321 |
+
<ul class="text-sm space-y-2">
|
| 322 |
+
<li class="flex items-start">
|
| 323 |
+
<i class="fas fa-check-circle text-green-400 mt-1 mr-2"></i>
|
| 324 |
+
<span>节奏压缩 & 爽点前置:维持高能量输出</span>
|
| 325 |
+
</li>
|
| 326 |
+
<li class="flex items-start">
|
| 327 |
+
<i class="fas fa-check-circle text-green-400 mt-1 mr-2"></i>
|
| 328 |
+
<span>多层互动节奏:设计多层次的互动体验</span>
|
| 329 |
+
</li>
|
| 330 |
+
</ul>
|
| 331 |
+
</div>
|
| 332 |
+
</div>
|
| 333 |
+
</div>
|
| 334 |
+
</div>
|
| 335 |
+
</section>
|
| 336 |
+
|
| 337 |
+
<!-- Creative Strategies -->
|
| 338 |
+
<section id="strategies" class="py-16 md:py-24 bg-gray-900/50">
|
| 339 |
+
<div class="max-w-7xl mx-auto px-4 sm:px-6 lg:px-8">
|
| 340 |
+
<div class="text-center mb-16">
|
| 341 |
+
<h2 class="text-3xl md:text-4xl font-bold mb-4 section-title">六大Playable创意策略</h2>
|
| 342 |
+
<p class="text-xl text-gray-300 max-w-3xl mx-auto">
|
| 343 |
+
通过创意设计弥补游戏原生体验在广告环境下的不足
|
| 344 |
+
</p>
|
| 345 |
+
</div>
|
| 346 |
+
|
| 347 |
+
<div class="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-3 gap-8">
|
| 348 |
+
<div class="strategy-card p-6 bg-gray-800/50">
|
| 349 |
+
<div class="flex items-center mb-4">
|
| 350 |
+
<div class="w-12 h-12 rounded-full bg-purple-600 flex items-center justify-center mr-4">
|
| 351 |
+
<i class="fas fa-compress text-white"></i>
|
| 352 |
+
</div>
|
| 353 |
+
<h3 class="text-xl font-bold">节奏压缩</h3>
|
| 354 |
+
</div>
|
| 355 |
+
<p class="text-gray-300">
|
| 356 |
+
直接加快游戏节奏和反馈频率,跳过冗长前戏,提炼出最快速的反馈循环。
|
| 357 |
+
</p>
|
| 358 |
+
</div>
|
| 359 |
+
|
| 360 |
+
<div class="strategy-card p-6 bg-gray-800/50">
|
| 361 |
+
<div class="flex items-center mb-4">
|
| 362 |
+
<div class="w-12 h-12 rounded-full bg-pink-600 flex items-center justify-center mr-4">
|
| 363 |
+
<i class="fas fa-puzzle-piece text-white"></i>
|
| 364 |
+
</div>
|
| 365 |
+
<h3 class="text-xl font-bold">玩法补足</h3>
|
| 366 |
+
</div>
|
| 367 |
+
<p class="text-gray-300">
|
| 368 |
+
对于反馈机制单一、正向刺激不足的玩法,插入额外的小任务来制造即时反馈。
|
| 369 |
+
</p>
|
| 370 |
+
</div>
|
| 371 |
+
|
| 372 |
+
<div class="strategy-card p-6 bg-gray-800/50">
|
| 373 |
+
<div class="flex items-center mb-4">
|
| 374 |
+
<div class="w-12 h-12 rounded-full bg-blue-600 flex items-center justify-center mr-4">
|
| 375 |
+
<i class="fas fa-theater-masks text-white"></i>
|
| 376 |
+
</div>
|
| 377 |
+
<h3 class="text-xl font-bold">情绪预埋</h3>
|
| 378 |
+
</div>
|
| 379 |
+
<p class="text-gray-300">
|
| 380 |
+
在广告开篇植入一段微剧情或情境对白,赋予玩家角色使命,提供行动理由。
|
| 381 |
+
</p>
|
| 382 |
+
</div>
|
| 383 |
+
|
| 384 |
+
<div class="strategy-card p-6 bg-gray-800/50">
|
| 385 |
+
<div class="flex items-center mb-4">
|
| 386 |
+
<div class="w-12 h-12 rounded-full bg-yellow-600 flex items-center justify-center mr-4">
|
| 387 |
+
<i class="fas fa-random text-white"></i>
|
| 388 |
+
</div>
|
| 389 |
+
<h3 class="text-xl font-bold">错位融合</h3>
|
| 390 |
+
</div>
|
| 391 |
+
<p class="text-gray-300">
|
| 392 |
+
用另一种简单有趣的玩法去包装复杂玩法,通俗演绎原本复杂晦涩的玩法。
|
| 393 |
+
</p>
|
| 394 |
+
</div>
|
| 395 |
+
|
| 396 |
+
<div class="strategy-card p-6 bg-gray-800/50">
|
| 397 |
+
<div class="flex items-center mb-4">
|
| 398 |
+
<div class="w-12 h-12 rounded-full bg-green-600 flex items-center justify-center mr-4">
|
| 399 |
+
<i class="fas fa-forward text-white"></i>
|
| 400 |
+
</div>
|
| 401 |
+
<h3 class="text-xl font-bold">爽点前置</h3>
|
| 402 |
+
</div>
|
| 403 |
+
<p class="text-gray-300">
|
| 404 |
+
将游戏中后期才出现的高潮爽感提前引爆,赋予玩家顶级权限。
|
| 405 |
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<div class="strategy-card p-6 bg-gray-800/50">
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<div class="flex items-center mb-4">
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<div class="w-12 h-12 rounded-full bg-red-600 flex items-center justify-center mr-4">
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<i class="fas fa-cube text-white"></i>
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</div>
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<h3 class="text-xl font-bold">套壳互动</h3>
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<p class="text-gray-300">
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将广告互动伪装成一个"小测验"或挑战,赋予用户明确的通关标准。
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<div class="mt-16 flow-card p-6">
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<div class="flex flex-col md:flex-row items-center">
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<div class="md:w-1/3 mb-6 md:mb-0 flex justify-center">
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<div class="relative">
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<div class="w-48 h-48 rounded-full bg-gradient-to-br from-purple-600 to-pink-600 flex items-center justify-center">
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<i class="fas fa-gamepad text-white text-5xl"></i>
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</div>
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<div class="absolute -bottom-4 -right-4 bg-gray-800 border-2 border-purple-500 rounded-lg p-3 w-32">
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<p class="text-center text-sm font-bold text-purple-300">转化率提升</p>
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</div>
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</div>
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</div>
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<div class="md:w-2/3 md:pl-8">
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<h3 class="text-2xl font-bold mb-4">创意策略的核心价值</h3>
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<p class="text-gray-300 mb-4">
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通过六大创意策略的组合运用,Playable广告能够弥补游戏原生体验在广告环境下的不足,在短时间内引导玩家进入心流状态,让他们瞬间领略游戏魅力核心,从而被激发兴趣,完成转化。
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</p>
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<div class="flex items-center">
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<div class="w-10 h-10 rounded-full bg-purple-600 flex items-center justify-center mr-3">
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<i class="fas fa-chart-line text-white"></i>
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</div>
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<p class="text-sm">平均提升<span class="font-bold text-purple-300"> 35-50% </span>的转化率</p>
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</section>
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<!-- Conclusion -->
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<section id="conclusion" class="py-16 md:py-24">
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<div class="max-w-7xl mx-auto px-4 sm:px-6 lg:px-8">
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<div class="flow-card p-8">
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<div class="text-center mb-10">
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<h2 class="text-3xl md:text-4xl font-bold mb-4 section-title">结语</h2>
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<p class="text-xl text-gray-300 max-w-3xl mx-auto">
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重塑体验,以创意之钥直达心流与爽点
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</p>
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</div>
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<div class="max-w-4xl mx-auto">
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<p class="text-lg leading-relaxed mb-6">
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围绕心流五要素的Playable广告创意方法论,为我们提供了一套从缺陷到对策的系统思路。从识别各游戏类型在广告环境中的天然短板,到运用节奏压缩、玩法补足、情绪预埋、错位融合、��点前置、套壳互动等非常规手段逐一破解,我们始终紧扣着同一个宗旨——重塑而非复刻游戏体验。
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</p>
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<p class="text-lg leading-relaxed mb-6">
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优秀的Playable广告不在于机械复制游戏全貌,而在于激活游戏的乐趣:通过创意的压缩与重组,在有限时间里直击玩家兴奋点。我们放大游戏的优点,弱化其缺点,以玩家心理体验为中心大胆想象改造。
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</p>
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<div class="bg-gray-800 rounded-xl p-6 border-l-4 border-purple-500 mb-8">
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<p class="text-lg font-bold text-center gradient-text">
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"当玩家在广告中被乐趣深深打动,转化行为也就水到渠成"
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</p>
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</div>
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<p class="text-lg leading-relaxed">
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在策略和创意的加持下,Playable广告的设计已不单是对游戏的缩影呈现,更是一场对玩家心理的精彩拿捏——以创意之钥开启玩家快乐之门,直达游戏乐趣的核心。相信运用上述方法论,我们能够打造出让玩家沉浸、惊喜、欲罢不能的广告体验,在短短瞬间点燃他们对游戏的热情,同时创造出营销转化的奇迹!
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</p>
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</div>
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<div class="mt-12 text-center">
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<a href="http://www.dorodorothy.com/" target="_blank" class="inline-block bg-gradient-to-r from-purple-600 to-pink-600 hover:from-purple-700 hover:to-pink-700 text-white font-bold py-3 px-8 rounded-full text-lg transition transform hover:scale-105">
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| 483 |
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体验案例演示 <i class="fas fa-arrow-right ml-2"></i>
|
| 484 |
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</a>
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| 485 |
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</div>
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</div>
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</section>
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<!-- Footer -->
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<div class="flex flex-col md:flex-row justify-between items-center">
|
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<div class="mb-6 md:mb-0">
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<h3 class="text-xl font-bold bg-clip-text text-transparent bg-gradient-to-r from-purple-400 to-pink-600">
|
| 496 |
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<i class="fas fa-gamepad mr-2"></i>Playable Ads Insights
|
| 497 |
+
</h3>
|
| 498 |
+
<p class="text-gray-400 mt-2">游克游戏美术/技术总监 彭晓宇 分享</p>
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| 499 |
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</div>
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<div class="flex space-x-6">
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<a href="#" class="text-gray-400 hover:text-white">
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<i class="fab fa-weibo text-xl"></i>
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| 514 |
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<div class="mt-8 pt-8 border-t border-gray-800 text-center text-gray-500 text-sm">
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<p>© 2023 Playable Ads Insights. 本内容仅用于学习交流。</p>
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