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import streamlit as st
import time
import pandas as pd
import plotly.express as px
import snowflake.connector
import base64
from datetime import timedelta, datetime
from cryptography.hazmat.primitives import serialization
from cryptography.hazmat.backends import default_backend
import concurrent.futures
# Import SQL query functions
from delivery_queries import (
get_main_query,
get_main_int_sov_query,
get_bidder_query,
get_flex_bucket_query,
get_device_query,
get_ad_unit_query,
get_refresh_query,
)
from delivery_section_utils import update_section_generic_drop
# Import the NEXT_STEPS_INSTRUCTIONS for delivery drops
from delivery_instructions import NEXT_STEPS_INSTRUCTIONS
# Initialize session state
st.session_state.setdefault("query_run", False)
st.session_state.setdefault("findings_messages", [])
st.session_state.setdefault("query_df", None)
st.session_state.setdefault("agg_df", None)
st.session_state.setdefault("top_level_drop_time", None)
st.session_state.setdefault("key_findings_output", None)
@st.cache_data(show_spinner=False)
def cached_run_query(
query,
private_key_b64: str,
user: str,
account_identifier: str,
warehouse: str,
database: str,
schema: str,
role: str,
):
"""Run a Snowflake query and return a DataFrame."""
der = base64.b64decode(private_key_b64)
conn = snowflake.connector.connect(
user=user,
account=account_identifier,
warehouse=warehouse,
database=database,
schema=schema,
role=role,
private_key=der,
)
cs = conn.cursor()
cs.execute("ALTER SESSION SET STATEMENT_TIMEOUT_IN_SECONDS = 1800")
cs.execute(query)
rows = cs.fetchall()
cols = [c[0] for c in cs.description]
df = pd.DataFrame(rows, columns=cols)
cs.close()
conn.close()
return df
def run_drop_query(
table,
start_datetime,
end_datetime,
message_filter,
campaign_id,
private_key_str,
user,
account_identifier,
warehouse,
database,
schema,
role,
client,
integration_filter=None,
ad_format_filter=None,
):
"""
Universal drop analysis for any Integration + Ad_Format.
"""
# 1) Build SQL statements with filters
main_sql = get_main_query(
table,
start_datetime,
end_datetime,
message_filter,
campaign_id,
integration_filter,
ad_format_filter,
)
flex_sql = get_flex_bucket_query(
table,
start_datetime,
end_datetime,
message_filter,
campaign_id,
integration_filter,
ad_format_filter,
)
bidder_sql = get_bidder_query(
table,
start_datetime,
end_datetime,
message_filter,
campaign_id,
integration_filter,
ad_format_filter,
)
device_sql = get_device_query(
table,
start_datetime,
end_datetime,
message_filter,
campaign_id,
integration_filter,
ad_format_filter,
)
ad_unit_sql = get_ad_unit_query(
table,
start_datetime,
end_datetime,
message_filter,
campaign_id,
integration_filter,
ad_format_filter,
)
refresh_sql = get_refresh_query(
table,
start_datetime,
end_datetime,
message_filter,
campaign_id,
integration_filter,
ad_format_filter,
)
# 2) Run top-level query once
if not st.session_state["query_run"]:
try:
t0 = time.time()
with st.spinner("Running top-level impressions query..."):
df = cached_run_query(
main_sql,
private_key_str,
user,
account_identifier,
warehouse,
database,
schema,
role,
)
elapsed = time.time() - t0
mins, secs = divmod(elapsed, 60)
st.info(f"Query ran in {int(mins)}m {secs:.2f}s")
# Normalize timestamps
df.columns = [c.upper() for c in df.columns]
df = df.sort_values(["EST_HOUR", "EST_MINUTE"])
df["timestamp"] = pd.to_datetime(
df["EST_DATE"].astype(str)
+ " "
+ df["EST_HOUR"].astype(str).str.zfill(2)
+ ":"
+ df["EST_MINUTE"].astype(str).str.zfill(2)
)
df["5min"] = df["timestamp"].dt.floor("5T")
base_date = (
df[df["TIMEFRAME"] == "TODAY"]["5min"].iloc[0].normalize()
if not df[df["TIMEFRAME"] == "TODAY"].empty
else pd.Timestamp("today").normalize()
)
start_hour = int(st.session_state.get("start_hour", 23))
def norm(ts):
return ts + pd.Timedelta(hours=24) if ts.hour < start_hour else ts
df["normalized_time"] = (
base_date + (df["5min"] - df["5min"].dt.normalize())
).apply(norm)
# Aggregate
agg_df = df.groupby(["TIMEFRAME", "normalized_time"], as_index=False)[
"CNT"
].sum()
# Save to state
st.session_state.update(
query_df=df, agg_df=agg_df, query_run=True, top_level_drop_time=None
)
except Exception as e:
st.error(f"Main query error: {e}")
return
else:
df = st.session_state["query_df"]
agg_df = st.session_state["agg_df"]
# 3) Display top-level
st.header("Top-Level Impressions Data")
drop_time = None
for ts in sorted(agg_df["normalized_time"].unique()):
today_cnt = agg_df[
(agg_df["normalized_time"] == ts) & (agg_df["TIMEFRAME"] == "TODAY")
]["CNT"]
other_cnt = agg_df[
(agg_df["normalized_time"] == ts) & (agg_df["TIMEFRAME"] != "TODAY")
]["CNT"]
if (
not today_cnt.empty
and not other_cnt.empty
and today_cnt.values[0] <= 0.9 * other_cnt.mean()
):
drop_time = ts
break
if drop_time:
msg = f"Top-Level: Delivery drop detected at {drop_time.strftime('%I:%M %p')}."
st.warning(msg)
else:
msg = "Top-Level: No significant delivery drop detected."
st.info(msg)
# Append message once
findings_messages = st.session_state.setdefault("findings_messages", [])
if msg not in findings_messages:
findings_messages.append(msg)
st.session_state["top_level_drop_time"] = drop_time
with st.expander("Raw Data"):
st.dataframe(df)
with st.expander("Aggregated Data"):
st.dataframe(agg_df)
fig = px.line(
agg_df,
x="normalized_time",
y="CNT",
color="TIMEFRAME",
labels={"normalized_time": "Time of Day", "CNT": "Impressions"},
)
fig.update_xaxes(tickformat="%I:%M %p")
st.plotly_chart(fig, use_container_width=True)
# 4) Share-of-Voice
st.markdown("<hr>", unsafe_allow_html=True)
st.header("Share of Voice Analysis")
sov_sql = get_main_int_sov_query(
table,
start_datetime,
end_datetime,
message_filter,
campaign_id,
ad_format_filter=ad_format_filter,
)
try:
with st.spinner("Running SOV query..."):
sov_df = cached_run_query(
sov_sql,
private_key_str,
user,
account_identifier,
warehouse,
database,
schema,
role,
)
# Normalize same as above
sov_df["timestamp"] = pd.to_datetime(
sov_df["EST_DATE"].astype(str)
+ " "
+ sov_df["EST_HOUR"].astype(str).str.zfill(2)
+ ":"
+ sov_df["EST_MINUTE"].astype(str).str.zfill(2)
)
sov_df["5min"] = sov_df["timestamp"].dt.floor("5T")
base = pd.Timestamp("today").normalize()
sov_df["normalized_time"] = (
base + (sov_df["5min"] - sov_df["5min"].dt.normalize())
).apply(lambda ts: ts + pd.Timedelta(hours=24) if ts.hour < start_hour else ts)
# Group, exclude, percent, order
sov_grp = sov_df.groupby(["normalized_time", "INTEGRATION"], as_index=False)[
"CNT"
].sum()
sov_grp = sov_grp[~sov_grp["INTEGRATION"].str.contains("Ignore|Affiliate|PG")]
sov_grp["share"] = sov_grp["CNT"] / sov_grp.groupby("normalized_time")[
"CNT"
].transform("sum")
order = (
sov_grp.groupby("INTEGRATION")["share"]
.sum()
.sort_values(ascending=False)
.index.tolist()
)
fig2 = px.line(
sov_grp,
x="normalized_time",
y="share",
color="INTEGRATION",
category_orders={"INTEGRATION": order},
labels={"share": "Share of Total Impressions"},
)
fig2.update_xaxes(tickformat="%I:%M %p")
fig2.update_yaxes(tickformat=".2%")
st.plotly_chart(fig2, use_container_width=True)
except Exception as e:
st.error(f"SOV error: {e}")
# 5) Key Findings via OpenAI <-- CUT starts here
st.markdown("<hr>", unsafe_allow_html=True)
st.header("Key Findings and Next Steps")
key_findings_container = st.container()
with key_findings_container:
if st.session_state.get("key_findings_output"):
st.markdown(
st.session_state.get("key_findings_output"),
unsafe_allow_html=True,
)
else:
st.info(
"Key findings will appear here once additional queries have finished."
)
def generate_key_findings_callback():
findings = "\n".join(st.session_state.get("findings_messages", []))
flex_jira_info = st.session_state.get("flex_jira_info", "")
jira_section = (
f"\nJira Ticket Information from Flex Bucket section:\n{flex_jira_info}\n"
if flex_jira_info
else ""
)
prompt = (
"You are a helpful analyst investigating a drop in ad delivery. "
"A delivery drop detection dashboard has compiled a list of findings "
"showing potential drops across different dimensions. Below are the detailed findings "
"from the dashboard, along with any flagged Jira ticket information. "
"The NEXT_STEPS_INSTRUCTIONS file contains recommended next steps for each section "
"depending on the drop(s) flagged in the dashboard:\n\n"
f"Findings:\n{findings}\n"
f"{jira_section}\n"
"Next Steps Instructions:\n"
f"{NEXT_STEPS_INSTRUCTIONS}\n\n"
"Using the Findings, Jira section information, and Next Steps Instructions as helpful context, "
"create a concise summary that identifies the likely cause/causes of any detected delivery drops "
"and recommends actionable next steps. The summary should be a few sentences long followed by bullet points "
"with the main findings and recommended next steps. Please output the summary in Markdown format with each bullet "
"point on a new line, and indent sub-bullets properly. Ensure that each bullet point is on its own line. "
"There is no need to explicitly mention the Instructions file in the summary; just use it to inform your analysis."
)
st.session_state["key_findings"] = prompt
try:
response = client.responses.create(
model="o3-mini",
instructions="You are a helpful analyst who provides insights and recommends next steps.",
input=prompt,
)
st.session_state["key_findings_output"] = response.output_text.strip()
except Exception as e:
st.session_state["key_findings_output"] = f"Error calling OpenAI API: {e}"
# Once additional queries complete (below), automatically generate key findings:
generate_key_findings_callback()
# 6) Breakdown dimensions
st.markdown("<hr>", unsafe_allow_html=True)
st.header("Specific Dimensions Data")
st.info("Running breakdown queries...")
queries = {
"flex_bucket": flex_sql,
"bidder": bidder_sql,
"device": device_sql,
"ad_unit": ad_unit_sql,
"refresh": refresh_sql,
}
with st.spinner("Running additional queries..."):
with concurrent.futures.ThreadPoolExecutor() as ex:
futures = {
k: ex.submit(
cached_run_query,
q,
private_key_str,
user,
account_identifier,
warehouse,
database,
schema,
role,
)
for k, q in queries.items()
}
start_ts = {k: time.time() for k in queries}
conts = {k: st.container() for k in queries}
while futures:
done, _ = concurrent.futures.wait(
futures.values(),
timeout=0.5,
return_when=concurrent.futures.FIRST_COMPLETED,
)
for fut in done:
key = next(k for k, v in futures.items() if v is fut)
df_res = fut.result()
update_section_generic_drop(
key, df_res, start_ts, conts[key], drop_time
)
del futures[key]
# Update the key findings container with the new output.
with key_findings_container:
st.markdown(
st.session_state.get("key_findings_output", ""),
unsafe_allow_html=True,
)
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