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08c9602 | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250 251 252 253 254 255 256 257 258 259 260 261 262 263 264 265 266 267 268 269 270 271 272 273 274 275 276 277 278 279 280 281 282 283 284 285 286 287 288 289 290 291 292 293 294 295 296 297 298 299 300 301 302 303 304 305 306 307 308 309 310 311 312 313 314 315 316 317 318 319 320 321 322 323 324 325 326 327 328 329 330 331 332 333 334 335 336 337 338 339 340 341 342 343 344 345 346 347 348 349 350 351 352 353 354 355 356 357 358 359 360 361 362 363 364 365 366 367 368 369 370 371 372 373 374 375 376 377 378 379 380 381 382 383 384 385 386 387 388 389 390 391 392 393 394 395 396 397 398 399 400 401 402 403 404 405 406 407 408 409 410 411 412 413 414 415 416 417 418 419 420 421 422 423 424 425 426 427 428 429 430 431 432 433 434 435 436 437 438 439 440 441 442 443 444 445 446 447 448 449 450 451 452 453 454 455 456 457 458 459 460 461 462 463 464 465 466 467 | import re
def _quote_identifier(identifier: str) -> str:
"""Quote SQL identifiers that contain special characters."""
def quote_part(part: str) -> str:
if re.match(r"^[A-Za-z_][A-Za-z0-9_]*$", part):
return part
return f'"{part}"'
return ".".join(quote_part(p) for p in identifier.split("."))
def get_main_query(
table,
start_datetime,
end_datetime,
message_filter,
campaign_id,
integration_filter=None,
ad_format_filter=None,
):
"""Returns the main impression count query filtered by integration and ad format."""
table = _quote_identifier(table)
# Build optional filters to apply after the CTE union.
# Filtering on the calculated aliases (Integration/Ad_Format)
# in the CTE `WHERE` clause would force Snowflake to interpret
# those names as existing columns and attempt type coercion,
# which triggered errors like:
# Numeric value 'bciq1rts' is not recognized
# Instead we apply the filters on the outer SELECT where the
# aliases are available.
post_union_filter = ""
if integration_filter:
post_union_filter += f" AND Integration = '{integration_filter}'"
if ad_format_filter:
post_union_filter += f" AND Ad_Format = '{ad_format_filter}'"
return f"""
WITH today AS (
SELECT
to_date(convert_timezone('UTC','America/New_York',datetime)) AS EST_DATE,
extract(hour FROM convert_timezone('UTC','America/New_York',datetime)) AS EST_HOUR,
extract(minute FROM convert_timezone('UTC','America/New_York',datetime)) AS EST_MINUTE,
CASE
WHEN body[0]:yieldGroupIds[0]::varchar IN ('397722') THEN 'HBT_OB'
WHEN body[0]:campaignId::varchar = '2204701358' THEN 'House'
WHEN b.name LIKE '%Prebid%' THEN 'Prebid'
WHEN b.name LIKE '%TAM%' OR b.name LIKE '%Amazon%' THEN 'TAM'
WHEN b.name LIKE '%AdX%' THEN 'AdX'
WHEN len(body[0]:lineItemId::varchar) > 10 THEN 'AdX'
WHEN c.name LIKE '%TAM%' OR c.name LIKE '%Amazon%' THEN 'TAM'
WHEN c.name LIKE '%AdX%' THEN 'AdX'
WHEN c.name LIKE '%CS%' OR c.name LIKE '%S2S%' THEN 'Prebid'
WHEN b.name LIKE '39_%_%' THEN 'Direct'
WHEN b.name LIKE '38_%_%' THEN 'Direct'
WHEN b.name LIKE '8_%_%_%' AND b.name LIKE '%IX%' THEN 'Prebid'
WHEN b.name LIKE '8_%_%_%' THEN 'Ignore - House, Test, Pub Deal'
WHEN b.name LIKE '7_%_%_%' THEN 'PG'
WHEN b.name LIKE '5_%_%_%' THEN 'PG'
WHEN LEFT(b.name,1) = '4'
AND RIGHT(LEFT(b.name,2),1) BETWEEN '0' AND '9'
AND RIGHT(LEFT(b.name,3),1) BETWEEN '0' AND '9'
AND RIGHT(LEFT(b.name,4),1) BETWEEN '0' AND '9'
AND RIGHT(LEFT(b.name,5),1) = '_' THEN 'Affiliate'
WHEN b.name LIKE '0_%_%_%' THEN 'Ignore'
WHEN (body[0]:campaignId IS NULL
AND body[0]:slotTargeting:hb_bidder[0]::varchar IS NOT NULL)
THEN 'Prebid'
WHEN body[0]:companyIds IS NOT NULL THEN 'OB'
WHEN c.id IS NOT NULL THEN 'Prebid'
ELSE 'OB'
END AS Integration,
CASE
WHEN split(body[0]['adUnitPath'],'/')[2]::varchar LIKE '%Outstream%' THEN 'Display'
WHEN split(body[0]['adUnitPath'],'/')[2]::varchar LIKE '%Video%' THEN 'Video'
ELSE 'Display'
END AS Ad_Format,
COUNT(*) AS CNT,
'Today' AS timeframe
FROM {table} a
LEFT JOIN ANALYTICS.GAM360.ORDERS b
ON a.body[0]:campaignId::VARCHAR = b.ID::VARCHAR
LEFT JOIN ANALYTICS.GAM360.LINEITEM c
ON c.id::VARCHAR = a.body[0]:lineItemId::VARCHAR
WHERE convert_timezone('UTC','America/New_York',datetime)
BETWEEN '{start_datetime}' AND '{end_datetime}'
AND message = 'SlotRenderEnded::adImpression'
GROUP BY ALL
),
prev1 AS (
-- 1 Week Ago
SELECT
to_date(convert_timezone('UTC','America/New_York',datetime)) AS EST_DATE,
extract(hour FROM convert_timezone('UTC','America/New_York',datetime)) AS EST_HOUR,
extract(minute FROM convert_timezone('UTC','America/New_York',datetime)) AS EST_MINUTE,
CASE
WHEN body[0]:yieldGroupIds[0]::varchar IN ('397722') THEN 'HBT_OB'
WHEN body[0]:campaignId::varchar = '2204701358' THEN 'House'
WHEN b.name LIKE '%Prebid%' THEN 'Prebid'
WHEN b.name LIKE '%TAM%' OR b.name LIKE '%Amazon%' THEN 'TAM'
WHEN b.name LIKE '%AdX%' THEN 'AdX'
WHEN len(body[0]:lineItemId::varchar) > 10 THEN 'AdX'
WHEN c.name LIKE '%TAM%' OR c.name LIKE '%Amazon%' THEN 'TAM'
WHEN c.name LIKE '%AdX%' THEN 'AdX'
WHEN c.name LIKE '%CS%' OR c.name LIKE '%S2S%' THEN 'Prebid'
WHEN b.name LIKE '39_%_%' THEN 'Direct'
WHEN b.name LIKE '38_%_%' THEN 'Direct'
WHEN b.name LIKE '8_%_%_%' AND b.name LIKE '%IX%' THEN 'Prebid'
WHEN b.name LIKE '8_%_%_%' THEN 'Ignore - House, Test, Pub Deal'
WHEN b.name LIKE '7_%_%_%' THEN 'PG'
WHEN b.name LIKE '5_%_%_%' THEN 'PG'
WHEN LEFT(b.name,1) = '4'
AND RIGHT(LEFT(b.name,2),1) BETWEEN '0' AND '9'
AND RIGHT(LEFT(b.name,3),1) BETWEEN '0' AND '9'
AND RIGHT(LEFT(b.name,4),1) BETWEEN '0' AND '9'
AND RIGHT(LEFT(b.name,5),1) = '_' THEN 'Affiliate'
WHEN b.name LIKE '0_%_%_%' THEN 'Ignore'
WHEN (body[0]:campaignId IS NULL
AND body[0]:slotTargeting:hb_bidder[0]::varchar IS NOT NULL)
THEN 'Prebid'
WHEN body[0]:companyIds IS NOT NULL THEN 'OB'
WHEN c.id IS NOT NULL THEN 'Prebid'
ELSE 'OB'
END AS Integration,
CASE
WHEN split(body[0]['adUnitPath'],'/')[2]::varchar LIKE '%Outstream%' THEN 'Display'
WHEN split(body[0]['adUnitPath'],'/')[2]::varchar LIKE '%Video%' THEN 'Video'
ELSE 'Display'
END AS Ad_Format,
COUNT(*) AS CNT,
'1 Week Ago' AS timeframe
FROM {table} a
LEFT JOIN ANALYTICS.GAM360.ORDERS b
ON a.body[0]:campaignId::VARCHAR = b.ID::VARCHAR
LEFT JOIN ANALYTICS.GAM360.LINEITEM c
ON c.id::VARCHAR = a.body[0]:lineItemId::VARCHAR
WHERE convert_timezone('UTC','America/New_York',datetime)
BETWEEN dateadd(DAY,-7,'{start_datetime}') AND dateadd(DAY,-7,'{end_datetime}')
AND message = 'SlotRenderEnded::adImpression'
GROUP BY ALL
),
prev2 AS (
-- 2 Weeks Ago
SELECT
to_date(convert_timezone('UTC','America/New_York',datetime)) AS EST_DATE,
extract(hour FROM convert_timezone('UTC','America/New_York',datetime)) AS EST_HOUR,
extract(minute FROM convert_timezone('UTC','America/New_York',datetime)) AS EST_MINUTE,
CASE
WHEN body[0]:yieldGroupIds[0]::varchar IN ('397722') THEN 'HBT_OB'
WHEN body[0]:campaignId::varchar = '2204701358' THEN 'House'
WHEN b.name LIKE '%Prebid%' THEN 'Prebid'
WHEN b.name LIKE '%TAM%' OR b.name LIKE '%Amazon%' THEN 'TAM'
WHEN b.name LIKE '%AdX%' THEN 'AdX'
WHEN len(body[0]:lineItemId::varchar) > 10 THEN 'AdX'
WHEN c.name LIKE '%TAM%' OR c.name LIKE '%Amazon%' THEN 'TAM'
WHEN c.name LIKE '%AdX%' THEN 'AdX'
WHEN c.name LIKE '%CS%' OR c.name LIKE '%S2S%' THEN 'Prebid'
WHEN b.name LIKE '39_%_%' THEN 'Direct'
WHEN b.name LIKE '38_%_%' THEN 'Direct'
WHEN b.name LIKE '8_%_%_%' AND b.name LIKE '%IX%' THEN 'Prebid'
WHEN b.name LIKE '8_%_%_%' THEN 'Ignore - House, Test, Pub Deal'
WHEN b.name LIKE '7_%_%_%' THEN 'PG'
WHEN b.name LIKE '5_%_%_%' THEN 'PG'
WHEN LEFT(b.name,1) = '4'
AND RIGHT(LEFT(b.name,2),1) BETWEEN '0' AND '9'
AND RIGHT(LEFT(b.name,3),1) BETWEEN '0' AND '9'
AND RIGHT(LEFT(b.name,4),1) BETWEEN '0' AND '9'
AND RIGHT(LEFT(b.name,5),1) = '_' THEN 'Affiliate'
WHEN b.name LIKE '0_%_%_%' THEN 'Ignore'
WHEN (body[0]:campaignId IS NULL
AND body[0]:slotTargeting:hb_bidder[0]::varchar IS NOT NULL)
THEN 'Prebid'
WHEN body[0]:companyIds IS NOT NULL THEN 'OB'
WHEN c.id IS NOT NULL THEN 'Prebid'
ELSE 'OB'
END AS Integration,
CASE
WHEN split(body[0]['adUnitPath'],'/')[2]::varchar LIKE '%Outstream%' THEN 'Display'
WHEN split(body[0]['adUnitPath'],'/')[2]::varchar LIKE '%Video%' THEN 'Video'
ELSE 'Display'
END AS Ad_Format,
COUNT(*) AS CNT,
'2 Weeks Ago' AS timeframe
FROM {table} a
LEFT JOIN ANALYTICS.GAM360.ORDERS b
ON a.body[0]:campaignId::VARCHAR = b.ID::VARCHAR
LEFT JOIN ANALYTICS.GAM360.LINEITEM c
ON c.id::VARCHAR = a.body[0]:lineItemId::VARCHAR
WHERE convert_timezone('UTC','America/New_York',datetime)
BETWEEN dateadd(DAY,-14,'{start_datetime}')
AND dateadd(DAY,-14,'{end_datetime}')
AND message = 'SlotRenderEnded::adImpression'
GROUP BY ALL
),
prev3 AS (
-- 3 Weeks Ago
SELECT
to_date(convert_timezone('UTC','America/New_York',datetime)) AS EST_DATE,
extract(hour FROM convert_timezone('UTC','America/New_York',datetime)) AS EST_HOUR,
extract(minute FROM convert_timezone('UTC','America/New_York',datetime)) AS EST_MINUTE,
CASE
WHEN body[0]:yieldGroupIds[0]::varchar IN ('397722') THEN 'HBT_OB'
WHEN body[0]:campaignId::varchar = '2204701358' THEN 'House'
WHEN b.name LIKE '%Prebid%' THEN 'Prebid'
WHEN b.name LIKE '%TAM%' OR b.name LIKE '%Amazon%' THEN 'TAM'
WHEN b.name LIKE '%AdX%' THEN 'AdX'
WHEN len(body[0]:lineItemId::varchar) > 10 THEN 'AdX'
WHEN c.name LIKE '%TAM%' OR c.name LIKE '%Amazon%' THEN 'TAM'
WHEN c.name LIKE '%AdX%' THEN 'AdX'
WHEN c.name LIKE '%CS%' OR c.name LIKE '%S2S%' THEN 'Prebid'
WHEN b.name LIKE '39_%_%' THEN 'Direct'
WHEN b.name LIKE '38_%_%' THEN 'Direct'
WHEN b.name LIKE '8_%_%_%' AND b.name LIKE '%IX%' THEN 'Prebid'
WHEN b.name LIKE '8_%_%_%' THEN 'Ignore - House, Test, Pub Deal'
WHEN b.name LIKE '7_%_%_%' THEN 'PG'
WHEN b.name LIKE '5_%_%_%' THEN 'PG'
WHEN LEFT(b.name,1) = '4'
AND RIGHT(LEFT(b.name,2),1) BETWEEN '0' AND '9'
AND RIGHT(LEFT(b.name,3),1) BETWEEN '0' AND '9'
AND RIGHT(LEFT(b.name,4),1) BETWEEN '0' AND '9'
AND RIGHT(LEFT(b.name,5),1) = '_' THEN 'Affiliate'
WHEN b.name LIKE '0_%_%_%' THEN 'Ignore'
WHEN (body[0]:campaignId IS NULL
AND body[0]:slotTargeting:hb_bidder[0]::varchar IS NOT NULL)
THEN 'Prebid'
WHEN body[0]:companyIds IS NOT NULL THEN 'OB'
WHEN c.id IS NOT NULL THEN 'Prebid'
ELSE 'OB'
END AS Integration,
CASE
WHEN split(body[0]['adUnitPath'],'/')[2]::varchar LIKE '%Outstream%' THEN 'Display'
WHEN split(body[0]['adUnitPath'],'/')[2]::varchar LIKE '%Video%' THEN 'Video'
ELSE 'Display'
END AS Ad_Format,
COUNT(*) AS CNT,
'3 Weeks Ago' AS timeframe
FROM {table} a
LEFT JOIN ANALYTICS.GAM360.ORDERS b
ON a.body[0]:campaignId::VARCHAR = b.ID::VARCHAR
LEFT JOIN ANALYTICS.GAM360.LINEITEM c
ON c.id::VARCHAR = a.body[0]:lineItemId::VARCHAR
WHERE convert_timezone('UTC','America/New_York',datetime)
BETWEEN dateadd(DAY,-21,'{start_datetime}')
AND dateadd(DAY,-21,'{end_datetime}')
AND message = 'SlotRenderEnded::adImpression'
GROUP BY ALL
)
SELECT * FROM (
SELECT * FROM today
UNION ALL SELECT * FROM prev1
UNION ALL SELECT * FROM prev2
UNION ALL SELECT * FROM prev3
)
WHERE 1=1 {post_union_filter}
"""
def get_bidder_query(
table,
start_datetime,
end_datetime,
message_filter,
campaign_id,
integration_filter=None,
ad_format_filter=None,
):
base = get_main_query(
table,
start_datetime,
end_datetime,
message_filter,
campaign_id,
integration_filter,
ad_format_filter,
)
# inject hb_bidder field
return base.replace(
"COUNT(*) AS CNT",
"COUNT(*) AS CNT, body[0]:slotTargeting:hb_bidder[0]::varchar AS hb_bidder",
)
def get_flex_bucket_query(
table,
start_datetime,
end_datetime,
message_filter,
campaign_id,
integration_filter=None,
ad_format_filter=None,
):
base = get_main_query(
table,
start_datetime,
end_datetime,
message_filter,
campaign_id,
integration_filter,
ad_format_filter,
)
return base.replace("COUNT(*) AS CNT", "COUNT(*) AS CNT, bucket")
def get_device_query(
table,
start_datetime,
end_datetime,
message_filter,
campaign_id,
integration_filter=None,
ad_format_filter=None,
):
base = get_main_query(
table,
start_datetime,
end_datetime,
message_filter,
campaign_id,
integration_filter,
ad_format_filter,
)
# inject device case
device_case = (
"CASE "
"WHEN useragent LIKE '%iPad%' OR useragent LIKE '%Tablet%' THEN 'tablet' "
"WHEN useragent LIKE '%Windows%' OR useragent LIKE '%Macintosh%' THEN 'desktop' "
"WHEN useragent LIKE '%Android%' OR useragent LIKE '%iPhone%' OR useragent LIKE '%Mobi%' THEN 'phone' "
"ELSE 'other' END AS device"
)
return base.replace("COUNT(*) AS CNT", f"COUNT(*) AS CNT, {device_case}")
def get_ad_unit_query(
table,
start_datetime,
end_datetime,
message_filter,
campaign_id,
integration_filter=None,
ad_format_filter=None,
):
base = get_main_query(
table,
start_datetime,
end_datetime,
message_filter,
campaign_id,
integration_filter,
ad_format_filter,
)
ad_unit_case = (
"CASE "
"WHEN body[0]:slotElementId::varchar LIKE '%Content%' THEN 'Content' "
"WHEN body[0]:slotElementId::varchar LIKE '%Footer%' THEN 'Footer' "
"WHEN body[0]:slotElementId::varchar LIKE '%Recipe%' THEN 'Recipe' "
"WHEN body[0]:slotElementId::varchar LIKE '%Sidebar%' THEN 'Sidebar' "
"WHEN body[0]:slotElementId::varchar LIKE '%Header%' THEN 'Header' "
"WHEN body[0]:slotElementId::varchar LIKE '%Below_Post%' THEN 'Below_Post' "
"WHEN body[0]:slotElementId::varchar LIKE '%Outstream%' THEN 'Sticky Outstream' "
"WHEN body[0]:slotElementId::varchar LIKE '%Video%' THEN 'Video' "
"ELSE 'Other' END AS ad_unit_group"
)
return base.replace("COUNT(*) AS CNT", f"COUNT(*) AS CNT, {ad_unit_case}")
def get_refresh_query(
table,
start_datetime,
end_datetime,
message_filter,
campaign_id,
integration_filter=None,
ad_format_filter=None,
):
base = get_main_query(
table,
start_datetime,
end_datetime,
message_filter,
campaign_id,
integration_filter,
ad_format_filter,
)
refresh_field = "body[0]:slotTargeting:refresh[0]::varchar AS Refresh"
return base.replace("COUNT(*) AS CNT", f"COUNT(*) AS CNT, {refresh_field}")
def get_main_int_sov_query(
table,
start_datetime,
end_datetime,
message_filter,
campaign_id,
# integration_filter no longer used for SOV
ad_format_filter=None,
):
"""
Returns the share-of-voice query filtered only by ad format.
"""
table = _quote_identifier(table)
# Only apply Ad_Format filtering after the CTE so that the alias
# can be referenced safely.
post_union_filter = ""
if ad_format_filter:
post_union_filter = f" AND Ad_Format = '{ad_format_filter}'"
return f"""
WITH today AS (
SELECT
to_date(convert_timezone('UTC','America/New_York',datetime)) AS EST_DATE,
extract(hour FROM convert_timezone('UTC','America/New_York',datetime)) AS EST_HOUR,
extract(minute FROM convert_timezone('UTC','America/New_York',datetime)) AS EST_MINUTE,
CASE
WHEN body[0]:yieldGroupIds[0]::varchar IN ('397722') THEN 'HBT_OB'
WHEN body[0]:campaignId::varchar = '2204701358' THEN 'House'
WHEN b.name LIKE '%Prebid%' THEN 'Prebid'
WHEN b.name LIKE '%TAM%' OR b.name LIKE '%Amazon%' THEN 'TAM'
WHEN b.name LIKE '%AdX%' THEN 'AdX'
WHEN len(body[0]:lineItemId::varchar) > 10 THEN 'AdX'
WHEN c.name LIKE '%TAM%' OR c.name LIKE '%Amazon%' THEN 'TAM'
WHEN c.name LIKE '%AdX%' THEN 'AdX'
WHEN c.name LIKE '%CS%' OR c.name LIKE '%S2S%' THEN 'Prebid'
WHEN b.name LIKE '39_%_%' THEN 'Direct'
WHEN b.name LIKE '38_%_%' THEN 'Direct'
WHEN b.name LIKE '8_%_%_%' AND b.name LIKE '%IX%' THEN 'Prebid'
WHEN b.name LIKE '8_%_%_%' THEN 'Ignore - House, Test, Pub Deal'
WHEN b.name LIKE '7_%_%_%' THEN 'PG'
WHEN b.name LIKE '5_%_%_%' THEN 'PG'
WHEN LEFT(b.name,1) = '4'
AND RIGHT(LEFT(b.name,2),1) BETWEEN '0' AND '9'
AND RIGHT(LEFT(b.name,3),1) BETWEEN '0' AND '9'
AND RIGHT(LEFT(b.name,4),1) BETWEEN '0' AND '9'
AND RIGHT(LEFT(b.name,5),1) = '_' THEN 'Affiliate'
WHEN b.name LIKE '0_%_%_%' THEN 'Ignore'
WHEN (body[0]:campaignId IS NULL
AND body[0]:slotTargeting:hb_bidder[0]::varchar IS NOT NULL)
THEN 'Prebid'
WHEN body[0]:companyIds IS NOT NULL THEN 'OB'
WHEN c.id IS NOT NULL THEN 'Prebid'
ELSE 'OB'
END AS Integration,
CASE
WHEN split(body[0]['adUnitPath'],'/')[2]::varchar LIKE '%Outstream%' THEN 'Display'
WHEN split(body[0]['adUnitPath'],'/')[2]::varchar LIKE '%Video%' THEN 'Video'
ELSE 'Display'
END AS Ad_Format,
COUNT(*) AS CNT,
'Today' AS timeframe
FROM {table} a
LEFT JOIN ANALYTICS.GAM360.ORDERS b
ON a.body[0]:campaignId::VARCHAR = b.ID::VARCHAR
LEFT JOIN ANALYTICS.GAM360.LINEITEM c
ON c.id::VARCHAR = a.body[0]:lineItemId::VARCHAR
WHERE convert_timezone('UTC','America/New_York',datetime)
BETWEEN '{start_datetime}' AND '{end_datetime}'
AND message = 'SlotRenderEnded::adImpression'
GROUP BY ALL
)
SELECT * FROM today
WHERE 1=1 {post_union_filter}
"""
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