sync: automatic content update from github

README.md

@@ -1,10 +1,12 @@
 ---
 title: Sales Toolkit
-emoji: 🚀
-colorFrom: gray
-colorTo: purple
-sdk: static
+emoji: 🦀
+colorFrom: purple
+colorTo: pink
+sdk: streamlit
+sdk_version: 1.45.0
+app_file: app.py
 pinned: false
 ---
 
-Check out the configuration reference at https://huggingface.co/docs/hub/spaces-config-reference
+Check out the configuration reference at https://huggingface.co/docs/hub/spaces-config-reference

Universal%20Media%20Plan%20-%20Input%20Table (1).csv

@@ -0,0 +1,298 @@
+Product,Placement,Text,Package Exist,Package Elements,Unit,PMP Rate,PG Rate,Direct IO Rate,Rate Type,Site(s),Ad Size,Start Date,End Date,Rate,Units,Cost,SOV,Notes,Desktop,Tablet,Mobile,Available PG,Available PMP,Third Party Creative
+Creator Content+ - Written,# Pieces of Creator Content+ [Article(s)/Recipes] & # Social Posts_Package,Written,Yes,,,-,-,1.15,CPPV,Raptive,PKG,Insert,Insert,See rate card,,,100%,"No third party tracking on post or social; page views listed; must bill off of first party numbers
+ 
+ Non-cancellable",x,x,x,No,No,N
+Creator Content+ - Written,Creator Content+ Sponsorship_Surrounding Newly Created Content_Leaderboard,Written,Yes,Leaderboard,,-,-,-,-,Raptive,728x90,-,-,-,-,-,-,,x,x,,-,-,Y
+Creator Content+ - Written,Creator Content+ Sponsorship_Surrounding Newly Created Content_Medium Rectangle,Written,Yes,Medium Rectangle,,-,-,-,-,Raptive,300x250,-,-,-,-,-,-,,x,x,x,-,-,Y
+Creator Content+ - Written,Creator Content+ Sponsorship_Surrounding Newly Created Content_Mobile Banner,Written,Yes,Mobile Banner,,-,-,-,-,Raptive,320x50,-,-,-,-,-,-,,,,x,-,-,Y
+Creator Content+ - Video,# Pieces of Creator Content+ [Videos] + # Social Posts,Video,No,,# Pieces of Creator Content+ [Videos] + # Social Posts,-,-,0.05,CPV,Raptive,n/a,Insert,Insert,See rate card,,,100%,"No third party tracking; social views listed (3s); must bill off of first party numbers
+ 
+ Non-cancellable",x,x,x,No,No,N
+Creator Content+ - In-Feed Social,Creator Content+_# Creators_Each doing # In-feed Social Post(s) [total of # posts],In-Feed Social,No,,Creator Content+_# Creators_Each doing # In-feed Social Post(s) [total of # posts],-,-,8,CPM,Raptive,n/a,Insert,Insert,See rate card,,,100%,"No third party tracking; must bill off of first party numbers
+ 
+ Non-cancellable",x,x,x,No,No,N
+Creator Content Social Amplifier+,Creator Content Social Amplifier+ [# Articles]_Package,Articles,Yes,,,-,-,8,CPM,Raptive,PKG,Insert,Insert,See rate card,,,100%,"No third party tracking on social; must bill off of first party numbers
+
+On-site roabdlock will appear when the user enters from social
+ 
+ Non-cancellable",x,x,x,No,No,N
+Creator Content Social Amplifier+,Creator Content Social Amplifier+ Roadblock_Leaderboard,Articles,Yes,Leaderboard,,-,-,-,-,Raptive,728x90,-,-,-,-,-,-,,x,x,,-,-,Y
+Creator Content Social Amplifier+,Creator Content Social Amplifier+ Roadblock_Medium Rectangle,Articles,Yes,Medium Rectangle,,-,-,-,-,Raptive,300x250,-,-,-,-,-,-,,x,x,x,-,-,Y
+Creator Content Social Amplifier+,Creator Content Social Amplifier+ Roadblock_Mobile Banner,Articles,Yes,Mobile Banner,,-,-,-,-,Raptive,320x50,-,-,-,-,-,-,,,,x,-,-,Y
+Creator Social Video Amplifier+,Creator Social Video Amplifier+ [# Videos],Videos,Yes,,,-,-,8,CPM,Raptive,PKG,Insert,Insert,See rate card,,,100%,"No third party tracking on social; must bill off of first party numbers
+ 
+ Non-cancellable",x,x,x,No,No,N
+Newsletters (featuring creators included in Creator Content+),Newsletter Sponsorship Package_# Sponsored Email Newsletters per Creator (with Creator Content + Content Distribution) - Creator with ~#k - #k Subscribers (# Email Newsletters Total),,No,,Newsletter Sponsorship Package_# Sponsored Email Newsletters per Creator (with Creator Content + Content Distribution) - Creator with ~#k - #k Subscribers (# Email Newsletters Total),-,-,25,CPM,Raptive,n/a,Insert,Insert,See rate card,,,100%,"Clicks from Email Newsletter to Creator Content+ Will Not Count Toward CPPV Goal
+
+No third party tracking; sends listed; must bill off first party numbers
+
+Non-cancellable
+
+If the creators selected for this program do not have newsletters, we will shift that budget into other placements.",x,x,x,No,No,N
+Content Sponsorships,[Insert Topic] Creator Content Sponsorship_Package,,Yes,,,-,-,17,CPM,Raptive,PKG,Insert (1 week min),Insert (1 week min),CPM,,,100%,"Guaranteed placement for first 60s of user session
+
+Package delivery may include related content impressions
+
+Package will go live at 9am eastern",PKG,PKG,PKG,No,No,PKG
+Content Sponsorships,[Insert Topic] Creator Content Sponsorship_Leaderboard,,Yes,Leaderboard,,-,-,-,-,Raptive,728x90,-,-,-,-,-,-,,x,x,,-,-,Y
+Content Sponsorships,[Insert Topic] Creator Content Sponsorship_Medium Rectangle,,Yes,Medium Rectangle,,-,-,-,-,Raptive,300x250,-,-,-,-,-,-,,x,x,x,-,-,Y
+Content Sponsorships,[Insert Topic] Creator Content Sponsorship_Mobile Banner,,Yes,Mobile Banner,,-,-,-,-,Raptive,320x50,-,-,-,-,-,-,,,,x,-,-,Y
+Content Sponsorships,[Insert Topic] Creator Content Sponsorship_Sponsorship Tile,,Yes,Sponsorship Tile,,-,-,-,-,Raptive,Logo,-,-,-,-,-,-,"OPTIONAL
+No third party tracking",x,x,x,-,-,N
+Content Sponsorships,[Insert Topic] Creator Content Sponsorship_Package,Food Product Advertisers Only,Yes,,,-,-,17,CPM,Raptive,PKG,Insert (1 week min),Insert (1 week min),CPM,,,100%,"Guaranteed placement for first 60s of user session (728x90, 300x250, 320x50)
+
+Package delivery may include related content impressions
+
+Package will go live at 9am eastern",PKG,PKG,PKG,No,No,PKG
+Content Sponsorships,[Insert Topic] Creator Content Sponsorship_Leaderboard,Food Product Advertisers Only,Yes,Leaderboard,,-,-,-,-,Raptive,728x90,-,-,-,-,-,-,,x,x,,-,-,Y
+Content Sponsorships,[Insert Topic] Creator Content Sponsorship_Medium Rectangle,Food Product Advertisers Only,Yes,Medium Rectangle,,-,-,-,-,Raptive,300x250,-,-,-,-,-,-,,x,x,x,-,-,Y
+Content Sponsorships,[Insert Topic] Creator Content Sponsorship_Mobile Banner,Food Product Advertisers Only,Yes,Mobile Banner,,-,-,-,-,Raptive,320x50,-,-,-,-,-,-,,,,x,-,-,Y
+Content Sponsorships,[Insert Topic] Creator Content Sponsorship_In-Recipe Product Recommendation Unit,Food Product Advertisers Only,Yes,In-Recipe Product Recommendation Unit,,-,-,-,-,Raptive,1x1,-,-,-,-,-,-,Persistent,x,x,x,-,-,N
+Content Sponsorships,[Insert Topic] Creator Content Sponsorship_Sponsorship Tile,Food Product Advertisers Only,Yes,Sponsorship Tile,,-,-,-,-,Raptive,Logo,-,-,-,-,-,-,"OPTIONAL
+No third party tracking",x,x,x,-,-,N
+Roadblocks,First Impression Roadblock Targeted to [Insert Channel]_Package,,Yes,,,-,-,16,CPM,Raptive,PKG,Insert,Insert,See rate card,,,<10%,"Impressions are delivered on a first non-sponsored view. Brand does not have permanent roadblocks on qualifying content.
+
+Package will go live at 9am eastern",PKG,PKG,PKG,No,No,PKG
+Roadblocks,First Impression Roadblock Targeted to [Insert Channel]_Leaderboard,,Yes,Leaderboard,,-,-,-,-,Raptive,728x90,-,-,-,-,-,-,,x,x,,-,-,Y
+Roadblocks,First Impression Roadblock Targeted to [Insert Channel]_Medium Rectangle,,Yes,Medium Rectangle,,-,-,-,-,Raptive,300x250,-,-,-,-,-,-,,x,x,x,-,-,Y
+Roadblocks,First Impression Roadblock Targeted to [Insert Channel]_Mobile Banner,,Yes,Mobile Banner,,-,-,-,-,Raptive,320x50,-,-,-,-,-,-,,,,x,-,-,Y
+Roadblocks,First Impression Roadblock with Video_Targeted to [Insert Channel]_Package,,Yes,,,-,-,18,CPM,Raptive,PKG,Insert,Insert,See rate card,,,<10%,"Impressions are delivered on a first non-sponsored view. Brand does not have permanent roadblocks on qualifying content.
+
+Package will go live at 9am eastern",PKG,PKG,PKG,No,No,PKG
+Roadblocks,First Impression Roadblock with Video_Targeted to [Insert Channel]_Leaderboard,,Yes,Leaderboard,,-,-,-,-,Raptive,728x90,-,-,-,-,-,-,,x,x,,-,-,Y
+Roadblocks,First Impression Roadblock with Video_Targeted to [Insert Channel]_Medium Rectangle,,Yes,Medium Rectangle,,-,-,-,-,Raptive,300x250,-,-,-,-,-,-,,x,x,x,-,-,Y
+Roadblocks,First Impression Roadblock with Video_Targeted to [Insert Channel]_Mobile Banner,,Yes,Mobile Banner,,-,-,-,-,Raptive,320x50,-,-,-,-,-,-,,,,x,-,-,Y
+Roadblocks,First Impression Roadblock with Video_Targeted to [Insert Channel]_Pre-roll,,Yes,Pre-roll,,-,-,-,-,Raptive,"16:9 Aspect Ratio, :06s, :15s, :30s",-,-,-,-,-,-,,x,x,x,-,-,Y
+Roadblocks,Recipe Recommendation First Impression Roadblock [Insert Channel]_Package,???,Yes,,,-,-,16,CPM,Raptive,PKG,Insert,Insert,See rate card,,,<10%,"Impressions are delivered on a first non-sponsored view. Brand does not have permanent roadblocks on qualifying content.
+
+Package will go live at 9am eastern",PKG,PKG,PKG,Yes,No,PKG
+Roadblocks,Recipe Recommendation First Impression Roadblock [Insert Channel]_Leaderboard,,Yes,Leaderboard,,-,-,-,-,Raptive,728x90,-,-,-,-,-,-,,x,x,,-,-,Y
+Roadblocks,Recipe Recommendation First Impression Roadblock [Insert Channel]_Medium Rectangle,,Yes,Medium Rectangle,,-,-,-,-,Raptive,300x250,-,-,-,-,-,-,,x,x,x,-,-,Y
+Roadblocks,Recipe Recommendation First Impression Roadblock [Insert Channel]_Mobile Banner,,Yes,Mobile Banner,,-,-,-,-,Raptive,320x50,-,-,-,-,-,-,,,,x,-,-,Y
+Roadblocks,Recipe Recommendation First Impression Roadblock [Insert Channel]_In-Recipe Product Recommendation Unit,,Yes,In-Recipe Product Recommendation Unit,,-,-,-,-,Raptive,1x1,-,-,-,-,-,-,,x,x,x,-,-,N
+Roadblocks,Recipe Box First Impression Roadblock [Insert Channel]_Package,???,Yes,,,-,-,16,CPM,Raptive,PKG,Insert,Insert,See rate card,,,<10%,"Impressions are delivered on a first non-sponsored view. Brand does not have permanent roadblocks on qualifying content.
+
+Package will go live at 9am eastern",PKG,PKG,PKG,Yes,No,PKG
+Roadblocks,Recipe Box First Impression Roadblock [Insert Channel]_Medium Rectangle,,Yes,Medium Rectangle,,-,-,-,-,Raptive,300x250,-,-,-,-,-,-,,x,x,x,-,-,Y
+Roadblocks,Recipe Box First Impression Roadblock [Insert Channel]_In-Recipe Product Recommendation Unit,,Yes,In-Recipe Product Recommendation Unit,,-,-,-,-,Raptive,1x1,-,-,-,-,-,-,,x,x,x,-,-,N
+Roadblocks,Beyond Banner First Impression Roadblock Targeted to [Insert Channel]_Package,,Yes,,,-,-,17,CPM,Raptive,PKG,Insert,Insert,See rate card,,,<10%,"Impressions are delivered on a first non-sponsored view. Brand does not have permanent roadblocks on qualifying content.
+
+Package will go live at 9am eastern",PKG,PKG,PKG,No,No,PKG
+Roadblocks,Beyond Banner First Impression Roadblock Targeted to [Insert Channel]_Beyond Banner,,Yes,Beyond Banner,,-,-,-,-,Raptive,1x1,-,-,-,-,-,-,,x,x,x,-,-,N
+Roadblocks,Beyond Banner First Impression Roadblock Targeted to [Insert Channel]_Medium Rectangle,,Yes,Medium Rectangle,,-,-,-,-,Raptive,300x250,-,-,-,-,-,-,,x,x,x,-,-,Y
+Roadblocks,Mural First Impression Roadblock Targeted to [Insert Channel]_Package,???,Yes,,,-,-,16,CPM,Raptive,PKG,Insert,Insert,See rate card,,,<10%,"Impressions are delivered on a first non-sponsored view. Brand does not have permanent roadblocks on qualifying content.
+
+Package will go live at 9am eastern",PKG,PKG,PKG,Yes,No,PKG
+Roadblocks,Mural First Impression Roadblock Targeted to [Insert Channel]_Leaderboard,,Yes,Leaderboard,,-,-,-,-,Raptive,728x90,-,-,-,-,-,-,,x,x,,-,-,Y
+Roadblocks,Mural First Impression Roadblock Targeted to [Insert Channel]_Medium Rectangle,,Yes,Medium Rectangle,,-,-,-,-,Raptive,300x250,-,-,-,-,-,-,,x,x,x,-,-,Y
+Roadblocks,Mural First Impression Roadblock Targeted to [Insert Channel]_Mural,,Yes,Mural,,-,-,-,-,Raptive,1x1,-,-,-,-,-,-,,x,x,x,-,-,N
+Product Recommendation Units,In-Recipe Product Recommendation Unit Targeted to [Insert Recipe Type],,No,,In-Recipe Product Recommendation Unit Targeted to [Insert Recipe Type],-,8,8,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,Yes,No,N
+Product Recommendation Units,In-Recipe Digital Circular Unit Targeted to [Insert Recipe Type],,No,,In-Recipe Digital Circular Unit Targeted to [Insert Recipe Type],-,8,8,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,Yes,No,N
+Product Recommendation Units,Product Recommendation Unit Targeted to [Insert Content Type],,No,,Product Recommendation Unit Targeted to [Insert Content Type],-,-,9,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,Yes,No,N
+High-Impact Media,Frame Targeted to [Insert Channel],,No,,Frame Targeted to [Insert Channel],7,8,8,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,Yes,Yes,N
+High-Impact Media,Frame 360 View Targeted to [Insert Channel],,No,,Frame 360 View Targeted to [Insert Channel],8,9,9,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Frame Carousel Targeted to [Insert Channel],,No,,Frame Carousel Targeted to [Insert Channel],7,8,8,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Frame Cart Connect Targeted to [Insert Channel],,No,,Frame Cart Connect Targeted to [Insert Channel],-,10,10,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Frame Content Collection Targeted to [Insert Channel],,No,,Frame Content Collection Targeted to [Insert Channel],8,9,9,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Frame Countdown Targeted to [Insert Channel],,No,,Frame Countdown Targeted to [Insert Channel],7,8,8,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Frame Digital Circular Targeted to [Insert Channel],,No,,Frame Digital Circular Targeted to [Insert Channel],-,9,9,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Frame Dynamic Creative Targeted to [Insert Channel],,No,,Frame Dynamic Creative Targeted to [Insert Channel],7,8,8,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Frame Glider Targeted to [Insert Channel],,No,,Frame Glider Targeted to [Insert Channel],8,9,9,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Frame Hotspot Targeted to [Insert Channel],,No,,Frame Hotspot Targeted to [Insert Channel],8,9,9,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Frame Retail Connect Targeted to [Insert Channel],,No,,Frame Retail Connect Targeted to [Insert Channel],7,8,8,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Frame Scratch Off/Wipe Away Targeted to [Insert Channel],,No,,Frame Scratch Off/Wipe Away Targeted to [Insert Channel],8,9,9,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Frame Scroll Reactive Animation Targeted to [Insert Channel],,No,,Frame Scroll Reactive Animation Targeted to [Insert Channel],7,8,8,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Frame Visualizer Targeted to [Insert Channel],,No,,Frame Visualizer Targeted to [Insert Channel],8,9,9,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Panorama Targeted to [Insert Channel],,No,,Panorama Targeted to [Insert Channel],8,11,11,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,Yes,Yes,N
+High-Impact Media,Panorama 360 View Targeted to [Insert Channel],,No,,Panorama 360 View Targeted to [Insert Channel],9,12,12,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Panorama Carousel Targeted to [Insert Channel],,No,,Panorama Carousel Targeted to [Insert Channel],8,11,11,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Panorama Cart Connect Targeted to [Insert Channel],,No,,Panorama Cart Connect Targeted to [Insert Channel],-,13,13,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Panorama Content Collection Targeted to [Insert Channel],,No,,Panorama Content Collection Targeted to [Insert Channel],9,12,12,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Panorama Countdown Targeted to [Insert Channel],,No,,Panorama Countdown Targeted to [Insert Channel],8,11,11,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Panorama Creator Endorsement Targeted to [Insert Channel],,No,,Panorama Creator Endorsement Targeted to [Insert Channel],-,15,15,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,Non-cancellable,x,x,x,,,
+High-Impact Media,Panorama Creator Product Curation Targeted to [Insert Channel],,No,,Panorama Creator Product Curation Targeted to [Insert Channel],-,15,15,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,Non-cancellable,x,x,x,,,
+High-Impact Media,Panorama Digital Circular Targeted to [Insert Channel],,No,,Panorama Digital Circular Targeted to [Insert Channel],-,12,12,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Panorama Dynamic Creative Targeted to [Insert Channel],,No,,Panorama Dynamic Creative Targeted to [Insert Channel],8,11,11,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Panorama Glider Targeted to [Insert Channel],,No,,Panorama Glider Targeted to [Insert Channel],9,12,12,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Panorama Hotspot Targeted to [Insert Channel],,No,,Panorama Hotspot Targeted to [Insert Channel],9,12,12,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Panorama Interactive Shopper Targeted to [Insert Channel],,No,,Panorama Interactive Shopper Targeted to [Insert Channel],9,12,12,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Panorama Quiz Targeted to [Insert Channel],,No,,Panorama Quiz Targeted to [Insert Channel],10,13,13,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Panorama Retail Connect Targeted to [Insert Channel],,No,,Panorama Retail Connect Targeted to [Insert Channel],8,11,11,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Panorama Scratch Off/Wipe Away Targeted to [Insert Channel],,No,,Panorama Scratch Off/Wipe Away Targeted to [Insert Channel],9,12,12,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Panorama Scroll Reactive Animation Targeted to [Insert Channel],,No,,Panorama Scroll Reactive Animation Targeted to [Insert Channel],8,11,11,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Panorama Shoppable Video Targeted to [Insert Channel],,No,,Panorama Shoppable Video Targeted to [Insert Channel],10,13,13,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Panorama Video Targeted to [Insert Channel],,No,,Panorama Video Targeted to [Insert Channel],10,13,13,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Panorama Visualizer Targeted to [Insert Channel],,No,,Panorama Visualizer Targeted to [Insert Channel],9,12,12,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Mural Targeted to [Insert Channel],,No,,Mural Targeted to [Insert Channel],-,14,14,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,Yes,No,N
+High-Impact Media,Mural 360 View Targeted to [Insert Channel],,No,,Mural 360 View Targeted to [Insert Channel],-,15,15,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Mural Carousel Targeted to [Insert Channel],,No,,Mural Carousel Targeted to [Insert Channel],-,14,14,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Mural Cart Connect Targeted to [Insert Channel],,No,,Mural Cart Connect Targeted to [Insert Channel],-,16,16,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Mural Cart View Targeted to [Insert Channel],,No,,Mural Cart View Targeted to [Insert Channel],-,16,16,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Mural Content Collection Targeted to [Insert Channel],,No,,Mural Content Collection Targeted to [Insert Channel],-,15,15,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Mural Countdown Targeted to [Insert Channel],,No,,Mural Countdown Targeted to [Insert Channel],-,14,14,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Mural Creator Endorsement Targeted to [Insert Channel],,No,,Mural Creator Endorsement Targeted to [Insert Channel],-,18,18,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,Non-cancellable,x,x,x,,,
+High-Impact Media,Mural Creator Product Curation Targeted to [Insert Channel],,No,,Mural Creator Product Curation Targeted to [Insert Channel],-,18,18,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,Non-cancellable,x,x,x,,,
+High-Impact Media,Mural Digital Circular Targeted to [Insert Channel],,No,,Mural Digital Circular Targeted to [Insert Channel],-,15,15,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Mural Dynamic Creative Targeted to [Insert Channel],,No,,Mural Dynamic Creative Targeted to [Insert Channel],-,14,14,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Mural Glider Targeted to [Insert Channel],,No,,Mural Glider Targeted to [Insert Channel],-,15,15,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Mural Hotspot Targeted to [Insert Channel],,No,,Mural Hotspot Targeted to [Insert Channel],-,15,15,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Mural Interactive Shopper Targeted to [Insert Channel],,No,,Mural Interactive Shopper Targeted to [Insert Channel],-,15,15,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Mural Quiz Targeted to [Insert Channel],,No,,Mural Quiz Targeted to [Insert Channel],-,16,16,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Mural Retail Connect Targeted to [Insert Channel],,No,,Mural Retail Connect Targeted to [Insert Channel],-,14,14,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Mural Scratch Off/Wipe Away Targeted to [Insert Channel],,No,,Mural Scratch Off/Wipe Away Targeted to [Insert Channel],-,15,15,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Mural Scroll Reactive Animation Targeted to [Insert Channel],,No,,Mural Scroll Reactive Animation Targeted to [Insert Channel],-,14,14,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Mural Shoppable Video Targeted to [Insert Channel],,No,,Mural Shoppable Video Targeted to [Insert Channel],-,16,16,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Mural Video Targeted to [Insert Channel],,No,,Mural Video Targeted to [Insert Channel],-,16,16,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Mural Visualizer Targeted to [Insert Channel],,No,,Mural Visualizer Targeted to [Insert Channel],-,15,15,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Backdrop Targeted to [Insert Channel],,No,,Backdrop Targeted to [Insert Channel],-,12,12,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,,,x,Yes,No,N
+High-Impact Media,Backdrop Dynamic Creative Targeted to [Insert Channel],,No,,Backdrop Dynamic Creative Targeted to [Insert Channel],-,12,12,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,,,x,,,
+High-Impact Media,Backdrop Retail Connect Targeted to [Insert Channel],,No,,Backdrop Retail Connect Targeted to [Insert Channel],-,12,12,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,,,x,,,
+High-Impact Media,Beyond Banner Targeted to [Insert Channel],,No,,Beyond Banner Targeted to [Insert Channel],8,11,11,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,Yes,Yes,N
+High-Impact Media,Beyond Banner Carousel Targeted to [Insert Channel],,No,,Beyond Banner Carousel Targeted to [Insert Channel],8,11,11,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Beyond Banner Cart Connect Targeted to [Insert Channel],,No,,Beyond Banner Cart Connect Targeted to [Insert Channel],-,13,13,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Beyond Banner Countdown Targeted to [Insert Channel],,No,,Beyond Banner Countdown Targeted to [Insert Channel],8,11,11,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Beyond Banner Digital Circular Targeted to [Insert Channel],,No,,Beyond Banner Digital Circular Targeted to [Insert Channel],-,12,12,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Beyond Banner Dynamic Creative Targeted to [Insert Channel],,No,,Beyond Banner Dynamic Creative Targeted to [Insert Channel],8,11,11,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Beyond Banner Expandable Targeted to [Insert Channel],,No,,Beyond Banner Expandable Targeted to [Insert Channel],-,13,13,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Beyond Banner Expandable Content Collection Targeted to [Insert Channel],,No,,Beyond Banner Expandable Content Collection Targeted to [Insert Channel],-,13,13,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Beyond Banner Expandable Hotspot Targeted to [Insert Channel],,No,,Beyond Banner Expandable Hotspot Targeted to [Insert Channel],-,13,13,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Beyond Banner Expandable Interactive Shopper Targeted to [Insert Channel],,No,,Beyond Banner Expandable Interactive Shopper Targeted to [Insert Channel],-,13,13,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Beyond Banner Expandable Video Targeted to [Insert Channel],,No,,Beyond Banner Expandable Video Targeted to [Insert Channel],-,13,13,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Beyond Banner Expandable Visualizer Targeted to [Insert Channel],,No,,Beyond Banner Expandable Visualizer Targeted to [Insert Channel],-,13,13,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Beyond Banner Retail Connect Targeted to [Insert Channel],,No,,Beyond Banner Retail Connect Targeted to [Insert Channel],-,11,11,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Social Display Ad Targeted to [Insert Channel],,No,,Social Display Ad Targeted to [Insert Channel],-,10,10,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,Yes,No,N
+High-Impact Media,Sticker Targeted to [Insert Channel],,No,,Sticker Targeted to [Insert Channel],-,12,12,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,Yes,No,N
+High-Impact Media,Sticker Dynamic Creative Targeted to [Insert Channel],,No,,Sticker Dynamic Creative Targeted to [Insert Channel],-,12,12,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Sticker Expandable Targeted to [Insert Channel],,No,,Sticker Expandable Targeted to [Insert Channel],-,14,14,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Sticker Expandable Content Collection Targeted to [Insert Channel],,No,,Sticker Expandable Content Collection Targeted to [Insert Channel],-,14,14,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Sticker Expandable Hotspot Targeted to [Insert Channel],,No,,Sticker Expandable Hotspot Targeted to [Insert Channel],-,14,14,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Sticker Expandable Interactive Shopper Targeted to [Insert Channel],,No,,Sticker Expandable Interactive Shopper Targeted to [Insert Channel],-,14,14,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Sticker Expandable Video Targeted to [Insert Channel],,No,,Sticker Expandable Video Targeted to [Insert Channel],-,14,14,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Sticker Expandable Visualizer Targeted to [Insert Channel],,No,,Sticker Expandable Visualizer Targeted to [Insert Channel],-,14,14,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Sticker Mini Expandable Carousel Targeted to [Insert Channel],,No,,Sticker Mini Expandable Carousel Targeted to [Insert Channel],-,13,13,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Sticker Retail Connect Targeted to [Insert Channel],,No,,Sticker Retail Connect Targeted to [Insert Channel],-,12,12,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+High-Impact Media,Lens Free Fall Game Targeted to [Insert Channel],,No,,Lens Free Fall Game Targeted to [Insert Channel],-,10,10,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,,,x,Yes,No,N
+High-Impact Media,Lens Story Spotlight Targeted to [Insert Channel],,No,,Lens Story Spotlight Targeted to [Insert Channel],-,9,9,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,,,x,,,
+High-Impact Media,Lens Swipe Navigator Targeted to [Insert Channel],,No,,Lens Swipe Navigator Targeted to [Insert Channel],8,9,9,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,,,x,,,
+High-Impact Media,Tower Banner Targeted to [Insert Channel],,No,,Tower Banner Targeted to [Insert Channel],9,12,12,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,,,x,Yes,Yes,N
+High-Impact Media,Tower Banner 360 View Targeted to [Insert Channel],,No,,Tower Banner 360 View Targeted to [Insert Channel],10,13,13,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,,,x,,,
+High-Impact Media,Tower Banner Carousel Targeted to [Insert Channel],,No,,Tower Banner Carousel Targeted to [Insert Channel],9,12,12,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,,,x,,,
+High-Impact Media,Tower Banner Countdown Targeted to [Insert Channel],,No,,Tower Banner Countdown Targeted to [Insert Channel],9,12,12,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,,,x,,,
+High-Impact Media,Tower Banner Digital Circular Targeted to [Insert Channel],,No,,Tower Banner Digital Circular Targeted to [Insert Channel],10,13,13,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,,,x,,,
+High-Impact Media,Tower Banner Dynamic Creative Targeted to [Insert Channel],,No,,Tower Banner Dynamic Creative Targeted to [Insert Channel],9,12,12,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,,,x,,,
+High-Impact Media,Tower Banner Glider Targeted to [Insert Channel],,No,,Tower Banner Glider Targeted to [Insert Channel],10,13,13,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,,,x,,,
+High-Impact Media,Tower Banner Hotspot Targeted to [Insert Channel],,No,,Tower Banner Hotspot Targeted to [Insert Channel],10,13,13,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,,,x,,,
+High-Impact Media,Tower Banner Interactive Shopper Targeted to [Insert Channel],,No,,Tower Banner Interactive Shopper Targeted to [Insert Channel],10,13,13,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,,,x,,,
+High-Impact Media,Tower Banner Retail Connect Targeted to [Insert Channel],,No,,Tower Banner Retail Connect Targeted to [Insert Channel],9,12,12,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,,,x,,,
+High-Impact Media,Tower Banner Scratch Off/Wipe Away Targeted to [Insert Channel],,No,,Tower Banner Scratch Off/Wipe Away Targeted to [Insert Channel],10,13,13,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,,,x,,,
+High-Impact Media,Tower Banner Visualizer Targeted to [Insert Channel],,No,,Tower Banner Visualizer Targeted to [Insert Channel],10,13,13,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,,,x,,,
+High-Impact Media,Video Ribbon Targeted to [Insert Channel],,No,,Video Ribbon Targeted to [Insert Channel],11,13,13,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,,,x,Yes,Yes,N
+High-Impact Media,Skyline Targeted to [Insert Channel],,No,,Skyline Targeted to [Insert Channel],-,-,17,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,,,No,No,N
+High-Impact Media,Skyline 360 View Targeted to [Insert Channel],,No,,Skyline 360 View Targeted to [Insert Channel],-,-,18,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,,,,,
+High-Impact Media,Skyline Carousel Targeted to [Insert Channel],,No,,Skyline Carousel Targeted to [Insert Channel],-,-,17,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,,,,,
+High-Impact Media,Skyline Countdown Targeted to [Insert Channel],,No,,Skyline Countdown Targeted to [Insert Channel],-,-,17,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,,,,,
+High-Impact Media,Skyline Dynamic Creative Targeted to [Insert Channel],,No,,Skyline Dynamic Creative Targeted to [Insert Channel],-,-,17,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,,,,,
+High-Impact Media,Skyline Glider Targeted to [Insert Channel],,No,,Skyline Glider Targeted to [Insert Channel],-,-,18,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,,,,,
+High-Impact Media,Skyline Interactive Shopper Targeted to [Insert Channel],,No,,Skyline Interactive Shopper Targeted to [Insert Channel],-,-,18,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,,,,,
+High-Impact Media,Skyline Retail Connect Targeted to [Insert Channel],,No,,Skyline Retail Connect Targeted to [Insert Channel],-,-,17,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,,,,,
+High-Impact Media,Skyline Shoppable Video Targeted to [Insert Channel],,No,,Skyline Shoppable Video Targeted to [Insert Channel],-,-,19,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,,,,,
+High-Impact Media,Skyline Video Targeted to [Insert Channel],,No,,Skyline Video Targeted to [Insert Channel],-,-,19,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,,,,,
+High-Impact Media,Skyline Visualizer Targeted to [Insert Channel],,No,,Skyline Visualizer Targeted to [Insert Channel],-,-,18,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,,,,,
+High-Impact Media Packages,High-Impact Package Targeted to [Insert Channel]_Package,,Yes,,,-,-,12.5,CPM,Raptive,PKG,Insert,Insert,See rate card,,,< 10%,,PKG,PKG,PKG,No,No,PKG
+High-Impact Media Packages,Mural Targeted to [Insert Channel],,Yes,,,-,-,-,CPM,Raptive,1x1,-,-,-,-,-,-,,x,x,x,-,-,N
+High-Impact Media Packages,Beyond Banner Targeted to [Insert Channel],,Yes,,,-,-,-,CPM,Raptive,1x1,-,-,-,-,-,-,,x,x,x,-,-,N
+Native Units,Recipe Recommendation Ad Targeted to [Insert Channel],,No,,Recipe Recommendation Ad Targeted to [Insert Channel],6,9,9,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,Yes,Yes,N
+Native Units,Content Recommendation Ad Targeted to [Insert Channel],,No,,Content Recommendation Ad Targeted to [Insert Channel],6,9,9,CPM,Raptive,1x1,Insert,Insert,See rate card,,,< 10%,,x,x,x,Yes,Yes,N
+Video,Pre-Roll Video (²15 Sec) Targeted to [Insert Targeting Type],,No,,Pre-Roll Video (²15 Sec) Targeted to [Insert Targeting Type],12,14,14,CPM,Raptive,"16:9 Aspect Ratio, :06s, :15s",Insert,Insert,See rate card,,,< 10%,,x,x,x,Yes,Yes,N
+Video,Pre-Roll Video (30 Sec) Targeted to [Insert Targeting Type],,No,,Pre-Roll Video (30 Sec) Targeted to [Insert Targeting Type],12,22,22,CPM,Raptive,"16:9 Aspect Ratio, :30s",Insert,Insert,See rate card,,,< 10%,,x,x,x,Yes,Yes,N
+Video,Pre-Roll Video (Click to Play) Targeted to [Insert Targeting Type],,No,,Pre-Roll Video (Click to Play) Targeted to [Insert Targeting Type],20,22.5,22.5,CPM,Raptive,"16:9 Aspect Ratio, :06s, :15s, :30s",Insert,Insert,See rate card,,,< 10%,,x,x,x,,,
+Video,Outstream Video Targeted to [Insert Targeting Type],,No,,Outstream Video Targeted to [Insert Targeting Type],5,9.5,-,CPM,Raptive,640x480 or 640x360 or 300x250,Insert,Insert,See rate card,,,< 10%,"Ads must be at least 256px in both width and height with the exception of 300x250, 16:9 or 4:3 aspect ratios",x,x,x,No,Yes,N
+Video,YouTube Network Bumper Ad (06 Sec) Targeted to [Insert Targeting Type],,No,,YouTube Network Bumper Ad (06 Sec) Targeted to [Insert Targeting Type],-,12,12,CPM,Raptive,"16:9,9:16, 1:1, 4:3 or 2:3 Aspect Ratio, :06s",Insert,Insert,See rate card,,,< 10%,"Must be purchased with Raptive on-site pre-roll
+
+Impressions are estimated. If actual impressions exceed or fall short of the goal, budget will be shifted between this line and the Raptive on-site preroll line.
+
+YouTube does not accept VPAID tags. We can accept site-served video and a 1x1 OR 3P VAST tags.
+
+Raptive cannot accept 3P tracking tags. Please provide the following IDs for Raptive to implement in order to enable tracking.
+
+DoubleVerify:
++Viewability Client ID
++Viewability Reporting ID
+
+Dynata, Intage (JP only), or Kantar:
++Publisher Viewability Client ID
++Publisher Viewability Reporting ID
+
+Raptive can also accept the ID's from the following partners: 
+
++Viewability: MOAT, IAS
++Reach: comScore, Nielsen, VideoAmp (US only), iSpotTV (US only), Video Research (JP only), Gemius SA (DE only), AudienceProject (UK)
++Other vendors integrated with Ads Data Hub: Adform, AdRiver, AudienceProject, C3 Metrics, Extreme Reach, Exactag, Flashtalking, Innovid, Weborama
+
+Pixels allowed:
++Google (including Campaign Manager 360)",x,x,x,"Yes
+
+DV360 only",No,N
+Video,YouTube Network Non-Skippable Video (15 Sec) Targeted to [Insert Targeting Type],,No,,YouTube Network Non-Skippable Video (15 Sec) Targeted to [Insert Targeting Type],-,23,23,CPM,Raptive,"16:9,9:16, 1:1, 4:3 or 2:3 Aspect Ratio, :15s",Insert,Insert,See rate card,,,< 10%,"Must be purchased with Raptive on-site pre-roll
+
+Impressions are estimated. If actual impressions exceed or fall short of the goal, budget will be shifted between this line and the Raptive on-site preroll line.
+
+YouTube does not accept VPAID tags. We can accept site-served video and a 1x1 OR 3P VAST tags.
+
+Raptive cannot accept 3P tracking tags. Please provide the following IDs for Raptive to implement in order to enable tracking.
+
+DoubleVerify:
++Viewability Client ID
++Viewability Reporting ID
+
+Dynata, Intage (JP only), or Kantar:
++Publisher Viewability Client ID
++Publisher Viewability Reporting ID
+
+Raptive can also accept the ID's from the following partners: 
+
++Viewability: MOAT, IAS
++Reach: comScore, Nielsen, VideoAmp (US only), iSpotTV (US only), Video Research (JP only), Gemius SA (DE only), AudienceProject (UK)
++Other vendors integrated with Ads Data Hub: Adform, AdRiver, AudienceProject, C3 Metrics, Extreme Reach, Exactag, Flashtalking, Innovid, Weborama
+
+Pixels allowed:
++Google (including Campaign Manager 360)",x,x,x,"Yes
+
+DV360 only",No,N
+Video,"YouTube Network Skippable Video (30 Sec+, Skippable at 05 Sec) Targeted to [Insert Targeting Type]",,No,,"YouTube Network Skippable Video (30 Sec+, Skippable at 05 Sec) Targeted to [Insert Targeting Type]",-,18,18,CPM,Raptive,"16:9,9:16, 1:1, 4:3 or 2:3 Aspect Ratio, :30s+",Insert,Insert,See rate card,,,< 10%,"Must be purchased with Raptive on-site pre-roll
+
+Impressions are estimated. If actual impressions exceed or fall short of the goal, budget will be shifted between this line and the Raptive on-site preroll line.
+
+YouTube does not accept VPAID tags. We can accept site-served video and a 1x1 OR 3P VAST tags.
+
+Raptive cannot accept 3P tracking tags. Please provide the following IDs for Raptive to implement in order to enable tracking.
+
+DoubleVerify:
++Viewability Client ID
++Viewability Reporting ID
+
+Dynata, Intage (JP only), or Kantar:
++Publisher Viewability Client ID
++Publisher Viewability Reporting ID
+
+Raptive can also accept the ID's from the following partners: 
+
++Viewability: MOAT, IAS
++Reach: comScore, Nielsen, VideoAmp (US only), iSpotTV (US only), Video Research (JP only), Gemius SA (DE only), AudienceProject (UK)
++Other vendors integrated with Ads Data Hub: Adform, AdRiver, AudienceProject, C3 Metrics, Extreme Reach, Exactag, Flashtalking, Innovid, Weborama
+
+Pixels allowed:
++Google (including Campaign Manager 360)",x,x,x,"Yes
+
+DV360 only",No,N
+Targeted Media,[Insert Targeting Type] Media_Package,,Yes,,,4,7,7,CPM,Raptive,PKG,Insert,Insert,See rate card,,,< 10%,,PKG,PKG,PKG,Yes,Yes,PKG
+Targeted Media,[Insert Targeting Type] Media_Leaderboard,,Yes,Leaderboard,,-,-,-,-,Raptive,728x90,-,-,-,-,-,-,,x,,x,-,-,Y
+Targeted Media,[Insert Targeting Type] Media_Medium Rectangle,,Yes,Medium Rectangle,,-,-,-,-,Raptive,300x250,-,-,-,-,-,-,,x,x,x,-,-,Y
+Targeted Media,[Insert Targeting Type] Media_Mobile Banner,,Yes,Mobile Banner,,-,-,-,-,Raptive,320x50,-,-,-,-,-,-,,,,x,-,-,Y
+Added Value,AV Media [Insert Targeting Type] _Package,,Yes,,,0,0,0,Added Value,Raptive,PKG,Insert,Insert,Added Value,,$0,< 10%,"Value = $x,xxx",PKG,PKG,PKG,No,No,PKG
+Added Value,AV Media [Insert Targeting Type] _Leaderboard,,Yes,Leaderboard,,-,-,-,-,Raptive,728x90,-,-,-,-,-,-,,x,,x,-,-,Y
+Added Value,AV Media [Insert Targeting Type] _Medium Rectangle,,Yes,Medium Rectangle,,-,-,-,-,Raptive,300x250,-,-,-,-,-,-,,x,x,x,-,-,Y
+Added Value,AV Media [Insert Targeting Type] _Mobile Banner,,Yes,Mobile Banner,,-,-,-,-,Raptive,320x50,-,-,-,-,-,-,,,,x,-,-,Y
+Added Value,AV [Insert Name] Study,,No,,AV [Insert Name] Study,0,0,0,Added Value,Raptive,n/a,Insert,Insert,Added Value,n/a,$0,n/a,"Value = $x,xxx
+
+Once study starts, entire program becomes non-cancellable",n/a,n/a,n/a,TBD,TBD,n/a

app.py

@@ -0,0 +1,72 @@
+import os
+import json
+import pandas as pd
+import streamlit as st
+import snowflake.connector
+from cryptography.hazmat.primitives import serialization
+
+from comscore_site_list import render as render_comscore_site_list
+from media_plan_templater import render as render_media_plan_templater
+
+
+st.set_page_config(layout="wide", page_title="Sales Toolkit", page_icon="📊")
+
+
+# ─── Snowflake Helpers ───────────────────────────────────────
+def get_conn():
+    raw_key = os.getenv("snowflake_private_key")
+    priv_key = serialization.load_pem_private_key(raw_key.encode(), password=None)
+    return snowflake.connector.connect(
+        user=os.getenv("snowflake_user"),
+        account=os.getenv("snowflake_account_identifier"),
+        private_key=priv_key,
+        role=os.getenv("snowflake_role"),
+        warehouse=os.getenv("snowflake_warehouse"),
+        database=os.getenv("snowflake_database"),
+    )
+
+
+@st.cache_data
+def get_lookup_table():
+    conn = get_conn()
+    cs = conn.cursor()
+    database = os.getenv("snowflake_database")  # e.g. ANALYTICS
+    schema = "SIGMA_SCRATCH"
+    view = "VIEW_NEW_DATASET_FROM_SQL_3B3605DCE9F84DBC8F8508F33C4364FF"
+
+    cs.execute(
+        f"""
+        SELECT
+          "ENTITY"      AS entity,
+          "SITE ID"     AS site_id,
+          "SITE NAME"   AS site_name,
+          "STATUS"      AS status,
+          "AD OPTIONS"  AS ad_options
+        FROM {database}.{schema}.{view}
+    """
+    )
+    cols = [d[0].lower() for d in cs.description]
+    rows = cs.fetchall()
+    cs.close()
+    conn.close()
+    return pd.DataFrame(rows, columns=cols)
+
+
+def extract_pmp(ad_opts):
+    """Parse the JSON in `ad_options` and return the top-level 'pmp' boolean."""
+    try:
+        obj = json.loads(ad_opts)
+        return obj.get("pmp")
+    except Exception:
+        return None
+
+
+# ─── App Layout ───────────────────────────────────────────────
+st.title("Sales Toolkit")
+tab1, tab2 = st.tabs(["📊 Comscore Site List", "Media Plan Templater"])
+
+with tab1:
+    render_comscore_site_list(get_conn, get_lookup_table, extract_pmp)
+
+with tab2:
+    render_media_plan_templater(get_conn)

changelog.md

@@ -0,0 +1,9 @@
+# Changelog
+
+- 2025-08-07 14:28 UTC: Initialized changelog to track project updates.
+- 2025-08-09 00:00 UTC: Explode bulleted Details in Media Plan Templater for package Products.
+- 2025-08-07 18:44 UTC: Display full placement names in Details column of Media Plan Templater.
+- 2025-08-08 13:31 UTC: Deduplicate package rows in Media Plan Templater.
+- 2025-08-11 17:27 UTC: Split tabs into separate modules for easier maintenance.
+- 2025-08-13 20:35 UTC: Reload Excel data when switching sheets in Media Plan Templater.
+- 2025-08-13 21:10 UTC: Unmerge target columns to prevent 'MergedCell' Excel download errors.

comscore_site_list.py

@@ -0,0 +1,199 @@
+import csv
+import pandas as pd
+import streamlit as st
+
+
+def render(get_conn, get_lookup_table, extract_pmp):
+    st.header("📊 Comscore Site List")
+
+    # 1) Composition Index Threshold input
+    threshold = st.number_input(
+        "Composition Index Threshold",
+        min_value=0.0,
+        step=1.0,
+        value=150.0,
+        help="Show only rows where Composition Index UV ≥ this value",
+    )
+
+    # 2) Exclude Codes selector
+    # ── Fetch all distinct Codes for the dropdown
+    conn_codes = get_conn()
+    cs_codes = conn_codes.cursor()
+    cs_codes.execute(
+        """
+        SELECT DISTINCT Codes
+        FROM ANALYTICS.SIGMA_SCRATCH.VIEW_GAMLOG_AGG_SITE_CODE_VOLUME_188E5F89A6FD42C7994D0F012A2EECD5
+        ORDER BY Codes
+    """
+    )
+    all_codes = [row[0] for row in cs_codes.fetchall()]
+    cs_codes.close()
+    conn_codes.close()
+
+    exclude_codes = st.multiselect(
+        "Exclude Codes",
+        options=all_codes,
+        default=["bsopt_23"] if "bsopt_23" in all_codes else [],
+        help="Select Codes whose SITEIDs you want to filter out of the main table",
+    )
+
+    # 3) File uploader
+    upload = st.file_uploader(
+        "Upload your Comscore CSV", type="csv", key="comscore_uploader"
+    )
+    if not upload:
+        st.info("Please upload your file from Comscore.")
+    else:
+        try:
+            # ─── Parse the raw into rows ───────────────────────────────────────
+            raw_text = upload.read().decode("latin-1")
+            lines = raw_text.splitlines()
+            reader = csv.reader(lines, skipinitialspace=True)
+            rows = list(reader)
+
+            # ─── Locate your three headers anywhere in the first N lines ───────
+            required = ["Media", "Target Audience (000)", "Composition Index UV"]
+            header_pos = {}
+            for i, row in enumerate(rows[:30]):
+                cleaned = [cell.strip() for cell in row]
+                for col in required:
+                    if col not in header_pos and col in cleaned:
+                        header_pos[col] = i
+                if len(header_pos) == len(required):
+                    break
+
+            missing = [c for c in required if c not in header_pos]
+            if missing:
+                st.error(f"Missing required column(s): {', '.join(missing)}")
+                st.stop()
+
+            # map header names → column indices
+            idx_map = {}
+            for col, prow in header_pos.items():
+                cleaned = [cell.strip() for cell in rows[prow]]
+                idx_map[col] = cleaned.index(col)
+
+            # data starts right after the bottom header row
+            data_start = max(header_pos.values()) + 1
+            data_rows = rows[data_start:]
+
+            # pull out exactly those three columns
+            data = []
+            for row in data_rows:
+                if not row:
+                    continue
+                vals = []
+                for col in required:
+                    idx = idx_map[col]
+                    vals.append(row[idx].strip() if idx < len(row) else None)
+                data.append(vals)
+
+            # build dataframe & coerce types
+            df_clean = pd.DataFrame(data, columns=required)
+            df_clean["Target Audience (000)"] = pd.to_numeric(
+                df_clean["Target Audience (000)"], errors="coerce"
+            )
+            df_clean["Composition Index UV"] = pd.to_numeric(
+                df_clean["Composition Index UV"], errors="coerce"
+            )
+
+            # ─── ORIGINAL Snowflake lookup & merge ───────────────────────────
+            df_lookup = (
+                get_lookup_table()
+            )  # DISCUSSION: this still uses your SIGMA_SCRATCH view
+            lookup_small = df_lookup[
+                ["entity", "site_id", "site_name", "status", "ad_options"]
+            ]
+            df_merged = pd.merge(
+                df_clean,
+                lookup_small,
+                how="left",
+                left_on="Media",
+                right_on="entity",
+            ).drop(columns=["entity"])
+            df_merged["pmp"] = (
+                df_merged["ad_options"]
+                .astype(str)
+                .apply(extract_pmp)
+                .map({True: "Yes", False: "No"})
+                .fillna("No")
+            )
+
+            # ─── NEW: fetch SITEIDs to exclude based on Codes ────────────────
+            if exclude_codes:
+                conn_ex = get_conn()
+                cs_ex = conn_ex.cursor()
+                quoted = ", ".join(f"'{c}'" for c in exclude_codes)
+                cs_ex.execute(
+                    f"""
+                    SELECT DISTINCT SITEID
+                    FROM ANALYTICS.SIGMA_SCRATCH.VIEW_GAMLOG_AGG_SITE_CODE_VOLUME_188E5F89A6FD42C7994D0F012A2EECD5
+                    WHERE Codes IN ({quoted})
+                """
+                )
+                excluded_site_ids = {row[0] for row in cs_ex.fetchall()}
+                cs_ex.close()
+                conn_ex.close()
+            else:
+                excluded_site_ids = set()
+
+            # ─── Combined filter ─────────────────────────────────────────────
+            df_filtered = df_merged[
+                (df_merged["Composition Index UV"] >= threshold)
+                & (df_merged["site_name"].notna())
+                & (df_merged["status"] != "Dropped")
+                & (df_merged["pmp"] == "Yes")
+                & (~df_merged["site_id"].isin(excluded_site_ids))
+            ]
+
+            # ─── drop extras, sort, display & export ──────────────────────────
+            df_display = (
+                df_filtered.drop(columns=["ad_options"])
+                .sort_values("Target Audience (000)", ascending=False)
+                .reset_index(drop=True)
+            )
+
+            if df_display.empty:
+                st.warning("No rows meet the criteria.")
+            else:
+                st.success(f"Showing {len(df_display)} rows after filtering")
+                st.dataframe(df_display)
+
+                # Export – GAM
+                site_ids = df_display["site_id"].dropna().astype(str)
+                gam_str = ",".join(site_ids)
+                gam_df = pd.DataFrame({"site_ids": [gam_str]})
+                gam_csv = gam_df.to_csv(index=False, header=False)
+                st.download_button(
+                    label="Export - GAM",
+                    data=gam_csv,
+                    file_name="gam_export.csv",
+                    mime="text/csv",
+                )
+
+                # Export – Client Facing
+                client_df = df_display[["site_name", "Media"]].rename(
+                    columns={"Media": "Domain"}
+                )
+                client_csv = client_df.to_csv(index=False)
+                st.download_button(
+                    label="Export - Client Facing",
+                    data=client_csv,
+                    file_name="client_facing_export.csv",
+                    mime="text/csv",
+                )
+
+                # Export – Site Names
+                site_names = df_display["site_name"].dropna().astype(str)
+                names_str = ",".join(site_names)
+                names_df = pd.DataFrame({"site_names": [names_str]})
+                names_csv = names_df.to_csv(index=False, header=False)
+                st.download_button(
+                    label="Export - Site Names",
+                    data=names_csv,
+                    file_name="site_names_export.csv",
+                    mime="text/csv",
+                )
+
+        except Exception as e:
+            st.error(f"Could not parse, merge, or export file: {e}")

index.html

@@ -1,19 +0,0 @@
-<!doctype html>
-<html>
-	<head>
-		<meta charset="utf-8" />
-		<meta name="viewport" content="width=device-width" />
-		<title>My static Space</title>
-		<link rel="stylesheet" href="style.css" />
-	</head>
-	<body>
-		<div class="card">
-			<h1>Welcome to your static Space!</h1>
-			<p>You can modify this app directly by editing <i>index.html</i> in the Files and versions tab.</p>
-			<p>
-				Also don't forget to check the
-				<a href="https://huggingface.co/docs/hub/spaces" target="_blank">Spaces documentation</a>.
-			</p>
-		</div>
-	</body>
-</html>

media_plan_templater.py

@@ -0,0 +1,633 @@
+import io
+import os
+import re
+import json
+import hashlib
+import numpy as np
+import pandas as pd
+import streamlit as st
+from docx import Document
+from openpyxl import Workbook, load_workbook
+from openpyxl.styles import numbers
+from datetime import date, timedelta
+
+
+def render(get_conn):
+    st.header("📊 Media Plan Templater")
+
+    # ─────────────────────────────────────────────────────────────────────────────
+    # 1) Upload and process Word document
+    # ─────────────────────────────────────────────────────────────────────────────
+    upload_doc = st.file_uploader(
+        "1. Upload Word document (.docx) with media placements table",
+        type=["docx"],
+        key="media_plan_docx_uploader",
+    )
+
+    if "df_word" not in st.session_state:
+        if not upload_doc:
+            st.info(
+                "Please upload a Word (.docx) file to extract the media placements table."
+            )
+            st.stop()
+
+        # Parse Word tables → DataFrame
+        doc = Document(io.BytesIO(upload_doc.getvalue()))
+        dfs = []
+        for table in doc.tables:
+            rows = [[cell.text.strip() for cell in row.cells] for row in table.rows]
+            if len(rows) < 2:
+                continue
+            header, *data = rows
+            dfs.append(pd.DataFrame(data, columns=header))
+
+        if not dfs:
+            st.error("No valid tables found in the Word document.")
+            st.stop()
+
+        df_word = pd.concat(dfs, ignore_index=True)
+        df_word.columns = df_word.columns.str.strip()
+
+        # Normalize Details: remove newlines → split bullets → explode
+        if "Details" in df_word.columns:
+            df_word["Details"] = (
+                df_word["Details"].astype(str).str.replace("\n", " ").str.strip()
+            )
+            df_word["Details"] = (
+                df_word["Details"]
+                .fillna("")
+                .str.split("•")
+                .apply(lambda parts: [p.strip() for p in parts if str(p).strip()])
+            )
+            df_word = df_word.explode("Details")
+        else:
+            df_word["Details"] = ""
+
+        # Ensure required columns exist
+        for col in [
+            "Media Plan",
+            "Budget",
+            "Product",
+            "Targeting",
+            "Notes",
+            "Rate",
+            "Rate_Type",
+            "Ad Size",
+        ]:
+            if col not in df_word.columns:
+                df_word[col] = ""
+
+        # ── Pull rate card from Snowflake
+        conn = get_conn()
+        cs = conn.cursor()
+        cs.execute(
+            """
+            SELECT
+              Package AS Product,
+              Placement,
+              PLACEMENT_EXTRACTION,
+              RATE_CARD_LOOKUP_Concat,
+              Rate_Type,
+              Ad_Size,
+              PMP_Rate,
+              PG_Rate,
+              Direct_IO_Rate
+            FROM ANALYTICS.SIGMA_SCRATCH.UNIVERSAL_MEDIA_PLAN_WITH_RATE_CARD_VALUES
+            """
+        )
+        rows, cols = cs.fetchall(), [d[0] for d in cs.description]
+        cs.close()
+        conn.close()
+
+        df_rate = pd.DataFrame(rows, columns=cols)
+        df_rate.columns = [c.strip().upper() for c in df_rate.columns]
+        df_rate = df_rate.rename(
+            columns={
+                "PRODUCT": "Product",
+                "PLACEMENT": "Placement",
+                "PLACEMENT_EXTRACTION": "Details_key",
+                "RATE_CARD_LOOKUP_CONCAT": "LookupKey_sql",
+                "RATE_TYPE": "Rate_Type",
+                "AD_SIZE": "Ad Size",
+                "PMP_RATE": "PMP_Rate",
+                "PG_RATE": "PG_Rate",
+                "DIRECT_IO_RATE": "Direct_IO_Rate",
+            }
+        )
+
+        # Build exact concat from Word doc
+        df_word["Details_fixed"] = df_word["Details"].astype(str)
+        mask_pkg = df_word["Details_fixed"].str.strip().str.lower().eq("_package")
+        df_word.loc[mask_pkg, "Details_fixed"] = "Package"
+        if "Product" not in df_word.columns:
+            df_word["Product"] = ""
+
+        df_word["LookupKey_word"] = (
+            df_word["Product"].astype(str) + " - " + df_word["Details_fixed"].astype(str)
+        )
+
+        # Merge on LookupKey
+        df_word = df_word.merge(
+            df_rate,
+            left_on="LookupKey_word",
+            right_on="LookupKey_sql",
+            how="left",
+            suffixes=("", "_sql"),
+        )
+
+        # Prefer SQL-standardized fields when present
+        def _pick_sql_fallback(df, base_col):
+            sql_col = f"{base_col}_sql"
+            if sql_col in df.columns:
+                df[base_col] = np.where(
+                    df[sql_col].notna() & (df[sql_col].astype(str).str.strip() != ""),
+                    df[sql_col],
+                    df[base_col],
+                )
+            return df
+
+        df_word = _pick_sql_fallback(df_word, "Ad Size")
+        df_word = _pick_sql_fallback(df_word, "Rate_Type")
+        df_word = _pick_sql_fallback(df_word, "Product")
+
+        # Remove now-redundant columns
+        df_word = df_word.drop(
+            columns=["Ad Size_sql", "Rate_Type_sql", "Product_sql"], errors=True
+        )
+
+        # Display: prefer SQL concat (Product - PLACEMENT_EXTRACTION) if matched
+        df_word["Details"] = np.where(
+            df_word["Placement"].notna(),
+            df_word["LookupKey_sql"],
+            df_word["LookupKey_word"],
+        )
+
+        # Rate_Value chosen ONLY from Word 'Rate' column
+        if "Rate" not in df_word.columns:
+            df_word["Rate"] = ""
+
+        def pick_rate(r):
+            key = (r.get("Rate") or "").strip().lower()
+            if "pmp" in key:
+                return r.get("PMP_Rate")
+            if "pg" in key or "programmatic guaranteed" in key or "programmatic-guaranteed" in key:
+                return r.get("PG_Rate")
+            if "direct io" in key or "direct-io" in key or key == "direct" or key.startswith("direct"):
+                return r.get("Direct_IO_Rate")
+            return None
+
+        df_word["Rate_Value"] = df_word.apply(pick_rate, axis=1)
+
+        # Calculate Impressions = (Budget / Rate_Value) * 1000
+        budget = pd.to_numeric(df_word["Budget"], errors="coerce")
+        rate = pd.to_numeric(df_word["Rate_Value"], errors="coerce")
+        df_word["Budget"] = budget.round(2)
+        df_word["Rate_Value"] = rate.round(2)
+        df_word["Impressions"] = np.where(rate > 0, (budget / rate) * 1000, np.nan)
+        df_word["Impressions"] = df_word["Impressions"].round()
+
+        # Ensure true numeric dtypes
+        df_word["Budget"] = pd.to_numeric(df_word["Budget"], errors="coerce").astype(float)
+        df_word["Rate_Value"] = pd.to_numeric(df_word["Rate_Value"], errors="coerce").astype(float)
+        # keep Impressions as float for editor (avoids %d errors on NaN), cast to int on export
+        df_word["Impressions"] = pd.to_numeric(df_word["Impressions"], errors="coerce").astype(float)
+
+        # Tidy df_word exposed to mapping
+        df_word = df_word.drop(
+            columns=[
+                "PMP_Rate",
+                "PG_Rate",
+                "Direct_IO_Rate",
+                "Details_key",
+                "Details_fixed",
+                "LookupKey_word",
+                "LookupKey_sql",
+                "Placement",
+            ],
+            errors=True,
+        )
+
+        final_cols = [
+            "Media Plan",
+            "Budget",
+            "Product",
+            "Details",
+            "Targeting",
+            "Notes",
+            "Rate_Value",
+            "Rate_Type",
+            "Ad Size",
+            "Impressions",
+        ]
+        remaining = [c for c in df_word.columns if c not in final_cols]
+        df_word = df_word[final_cols + remaining].drop_duplicates().reset_index(drop=True)
+
+        st.session_state["df_word"] = df_word
+
+    df_word = st.session_state["df_word"]
+
+    # Preview (Word doc table) — show $ with commas and no decimals for Budget,
+    # $ with 2 decimals for Rate_Value, and comma-separated Impressions.
+    st.subheader("Extracted table from Word document")
+    
+    df_word_preview = df_word.copy()
+    
+    def _fmt_money0(x):
+        return "" if pd.isna(x) else f"${x:,.0f}"
+    
+    def _fmt_money2(x):
+        return "" if pd.isna(x) else f"${x:,.2f}"
+    
+    def _fmt_int(x):
+        return "" if pd.isna(x) else f"{int(round(float(x))):,}"
+    
+    df_word_preview["Budget"] = df_word["Budget"].map(_fmt_money0)
+    df_word_preview["Rate_Value"] = df_word["Rate_Value"].map(_fmt_money2)
+    df_word_preview["Impressions"] = df_word["Impressions"].map(_fmt_int)
+    
+    editor = st.data_editor if hasattr(st, "data_editor") else st.experimental_data_editor
+    _ = editor(
+        df_word_preview,
+        num_rows="dynamic",
+        use_container_width=True,
+        disabled=True,  # read-only preview so numeric df_word stays intact
+    )
+
+
+    # ─────────────────────────────────────────────────────────────────────────────
+    # 2) Upload and load template (Excel/CSV)
+    # ─────────────────────────────────────────────────────────────────────────────
+    upload_plan = st.file_uploader(
+        "2. Upload Media Plan template (.csv, .xls, .xlsx)",
+        type=["csv", "xls", "xlsx"],
+        key="media_plan_template_uploader",
+    )
+    if "plan_bytes" not in st.session_state:
+        if not upload_plan:
+            st.info("Please upload a CSV or Excel file to load the media plan template.")
+            st.stop()
+        st.session_state["plan_bytes"] = upload_plan.getvalue()
+        st.session_state["plan_ext"] = os.path.splitext(upload_plan.name)[1].lower()
+        st.session_state["plan_name"] = upload_plan.name
+
+    plan_bytes = st.session_state["plan_bytes"]
+    plan_ext = st.session_state["plan_ext"]
+    plan_name = st.session_state.get("plan_name", "template.xlsx")
+
+    if plan_ext in [".xls", ".xlsx"]:
+        xls = pd.ExcelFile(io.BytesIO(plan_bytes), engine="openpyxl")
+        sheet = st.selectbox("Select sheet to load from", xls.sheet_names, key="sheet")
+    else:
+        sheet = None
+
+    # ─────────────────────────────────────────────────────────────────────────────
+    # 3) Detect header & keep ALL headered columns
+    # ─────────────────────────────────────────────────────────────────────────────
+    if "df_slice" not in st.session_state:
+        if plan_ext in [".xls", ".xlsx"]:
+            df_all = pd.read_excel(
+                io.BytesIO(plan_bytes), sheet_name=sheet, header=None, engine="openpyxl"
+            )
+        else:
+            df_all = pd.read_csv(
+                io.BytesIO(plan_bytes), header=None, dtype=str, keep_default_na=False
+            )
+
+        # Heuristic: pick row with most non-blank cells among first 30 rows
+        max_cnt, hdr = 0, None
+
+        def _notblank(v):
+            s = "" if pd.isna(v) else str(v).strip()
+            return s != ""
+
+        for idx, row in df_all.head(30).iterrows():
+            cnt = sum(1 for v in row if _notblank(v))
+            if cnt > max_cnt:
+                max_cnt, hdr = cnt, idx
+
+        if hdr is None or max_cnt < 1:
+            st.error("Could not detect header row.")
+            st.stop()
+
+        row = df_all.iloc[hdr]
+        keep_idx = [i for i, v in enumerate(row) if _notblank(v)]
+        header_cols = [str(row[i]).strip() for i in keep_idx]
+
+        df_slice = df_all.iloc[hdr + 1 :, keep_idx].reset_index(drop=True)
+        df_slice.columns = header_cols
+
+        st.session_state["hdr_idx"] = hdr
+        st.session_state["df_slice"] = df_slice
+        st.session_state["header_cols"] = header_cols
+        st.session_state["keep_idx"] = keep_idx
+
+    df_slice = st.session_state["df_slice"]
+    header_cols = st.session_state["header_cols"]
+    keep_idx = st.session_state.get("keep_idx", list(range(len(header_cols))))
+
+    # ─────────────────────────────────────────────────────────────────────────────
+    # 4) Mapping UI (NO FUZZY)
+    # ─────────────────────────────────────────────────────────────────────────────
+    def canon(s: str) -> str:
+        if s is None:
+            return ""
+        s = re.sub(r"\s+", " ", str(s)).strip().lower()
+        s = re.sub(r"[^a-z0-9]+", " ", s)
+        return re.sub(r"\s+", " ", s).strip()
+
+    word_cols = df_word.columns.tolist()
+
+    ALIASES = {
+        "media plan": ["media plan", "plan", "campaign id", "mp", "line id"],
+        "budget": ["budget", "cost", "net cost", "amount", "spend"],
+        "product": ["product", "package", "pkg name"],
+        "details": [
+            "details",
+            "placement",
+            "tactic/placement description",
+            "description",
+            "line item",
+            "line name",
+        ],
+        "targeting": ["targeting", "audience", "segment", "geo", "demo"],
+        "notes": ["notes", "comments", "remark"],
+        "rate value": ["rate value", "rate", "price", "cpm value", "cppv value"],
+        "rate type": ["rate type", "unit", "rate unit", "cpm", "cppv", "cpv"],
+        "ad size": ["ad size", "size", "dimensions", "adsize"],
+        "impressions": ["impressions", "imps", "imp", "units (impressions)"],
+    }
+    WORD_COLS = {
+        "media plan": "Media Plan",
+        "budget": "Budget",
+        "product": "Product",
+        "details": "Details",
+        "targeting": "Targeting",
+        "notes": "Notes",
+        "rate value": "Rate_Value",
+        "rate type": "Rate_Type",
+        "ad size": "Ad Size",
+        "impressions": "Impressions",
+    }
+
+    alias_index = {}
+    for key, examples in ALIASES.items():
+        target = WORD_COLS.get(key)
+        if not target or target not in word_cols:
+            continue
+        for ex in examples:
+            alias_index[canon(ex)] = target
+
+    mapping = st.session_state.get("mapping", {})
+    for h in header_cols:
+        hc = canon(h)
+        suggested = alias_index.get(hc, "<leave blank>")
+        mapping.setdefault(h, suggested)
+
+    st.subheader("Map Excel headers to Word columns")
+    cols_ui = st.columns(4)
+    opts = ["<leave blank>"] + word_cols
+
+    def status_badge(is_filled: bool) -> str:
+        bg = "#198754" if is_filled else "#DC3545"
+        text = "mapped" if is_filled else "blank"
+        return (
+            f'<span style="display:inline-block; background:{bg}; color:white; '
+            f"padding:2px 8px; border-radius:999px; font-size:12px; "
+            f'line-height:18px; margin-left:6px;">{text}</span>'
+        )
+
+    for i, excel_col in enumerate(header_cols):
+        default = mapping.get(excel_col, "<leave blank>")
+        idx = opts.index(default) if default in opts else 0
+        col = cols_ui[i % 4]
+        current_value = st.session_state.get(f"map_{i}", default)
+        is_filled = current_value != "<leave blank>"
+        col.markdown(
+            f'<div style="font-weight:600;">{excel_col}{status_badge(is_filled)}</div>',
+            unsafe_allow_html=True,
+        )
+        sel = col.selectbox(
+            label="",
+            options=opts,
+            index=idx,
+            key=f"map_{i}",
+            label_visibility="collapsed",
+        )
+        mapping[excel_col] = sel
+
+    st.session_state["mapping"] = mapping
+
+    # ─────────────────────────────────────────────────────────────────────────────
+    # Extra inputs – campaign date range
+    # ─────────────────────────────────────────────────────────────────────────────
+    st.subheader("Campaign Dates")
+    default_start = date.today()
+    default_end = default_start + timedelta(days=30)
+    st.date_input(
+        "Select campaign start and end dates",
+        value=(default_start, default_end),
+        key="campaign_dates",
+    )
+
+    # ─────────────────────────────────────────────────────────────────────────────
+    # 5) Fill template columns
+    # ─────────────────────────────────────────────────────────────────────────────
+    if st.button("Fill Template Columns", key="fill_btn"):
+        combined = df_slice.copy()
+        used = set()
+        duplicates = []
+
+        # Apply mapping, enforcing uniqueness
+        for excel_col in header_cols:
+            word_col = mapping.get(excel_col, "<leave blank>")
+            if word_col == "<leave blank>":
+                continue
+            if word_col in used:
+                duplicates.append(word_col)
+                continue
+            if word_col == "Budget":
+                # Only fill Budget on rows that have a Rate_Value
+                if excel_col not in combined.columns:
+                    continue
+            
+                src_budget = pd.to_numeric(df_word["Budget"], errors="coerce")
+                rv = pd.to_numeric(df_word["Rate_Value"], errors="coerce")
+            
+                # rows with a non-null, non-zero rate_value
+                has_rate_idx = df_word.index[rv.notna()]
+                # restrict to rows that exist in the combined DF
+                has_rate_idx = [i for i in has_rate_idx if i < len(combined)]
+            
+                # clear the entire target column, then fill only those rows
+                combined[excel_col] = np.nan
+                if has_rate_idx:
+                    combined.loc[has_rate_idx, excel_col] = src_budget.loc[has_rate_idx].values
+            else:
+                if excel_col in combined.columns:
+                    combined[excel_col] = df_word[word_col].reset_index(drop=True)
+            
+            # mark as used for BOTH branches
+            used.add(word_col)
+
+
+
+        if duplicates:
+            st.warning(
+                "The following Word columns were selected more than once and were ignored for duplicates: "
+                f"{sorted(set(duplicates))}"
+            )
+
+        # Fill Start/End Date columns if present
+        campaign_dates = st.session_state.get("campaign_dates")
+        if campaign_dates and len(campaign_dates) == 2:
+            start_date, end_date = campaign_dates
+            start_aliases = {"start date", "flight start", "flight start date"}
+            end_aliases = {"end date", "flight end", "flight end date"}
+            start_col = next((c for c in header_cols if canon(c) in start_aliases), None)
+            end_col = next((c for c in header_cols if canon(c) in end_aliases), None)
+            if start_col and start_col in combined.columns:
+                combined[start_col] = start_date
+            if end_col and end_col in combined.columns:
+                combined[end_col] = end_date
+
+        # Format numeric columns based on mapping (strict numerics for export)
+        for col in header_cols:
+            word_col = mapping.get(col)
+            if word_col == "Budget" and col in combined.columns:
+                combined[col] = pd.to_numeric(combined[col], errors="coerce").round(2).astype(float)
+            elif word_col == "Impressions" and col in combined.columns:
+                # keep as float for editor (no %d/NaN issue); export will coerce to int
+                combined[col] = pd.to_numeric(combined[col], errors="coerce").round(0).astype(float)
+            elif word_col == "Rate_Value" and col in combined.columns:
+                combined[col] = pd.to_numeric(combined[col], errors="coerce").round(2).astype(float)
+
+        st.session_state["combined"] = combined
+
+    # ─────────────────────────────────────────────────────────────────────────────
+    # 6) Show + Download
+    # ─────────────────────────────────────────────────────────────────────────────
+    if "combined" in st.session_state:
+        # Filled Media Plan Template (formatted preview)
+        st.subheader("Filled Media Plan Template")
+        
+        combined = st.session_state["combined"]
+        combined_preview = combined.copy()
+        mapping = st.session_state.get("mapping", {})  # Excel col name -> Word col name
+        
+        def _fmt_money0(x):
+            return "" if pd.isna(x) else f"${float(x):,.0f}"
+        
+        def _fmt_money2(x):
+            return "" if pd.isna(x) else f"${float(x):,.2f}"
+        
+        def _fmt_int(x):
+            if pd.isna(x):
+                return ""
+            try:
+                return f"{int(round(float(x))):,}"
+            except Exception:
+                return ""
+        
+        # Helper: find the Excel column that was mapped to a given Word column
+        def _excel_col_for(word_col: str):
+            for excel_col, mapped in mapping.items():
+                if mapped == word_col and excel_col in combined_preview.columns:
+                    return excel_col
+            return None
+        
+        budget_col = _excel_col_for("Budget")
+        rate_col = _excel_col_for("Rate_Value")
+        imps_col = _excel_col_for("Impressions")
+        
+        # Apply formatting ONLY to columns that exist
+        if budget_col:
+            combined_preview[budget_col] = combined_preview[budget_col].map(_fmt_money0)
+        if rate_col:
+            combined_preview[rate_col] = combined_preview[rate_col].map(_fmt_money2)
+        if imps_col:
+            combined_preview[imps_col] = combined_preview[imps_col].map(_fmt_int)
+        
+        editor = st.data_editor if hasattr(st, "data_editor") else st.experimental_data_editor
+        _ = editor(
+            combined_preview,
+            num_rows="dynamic",
+            use_container_width=True,
+            disabled=True,  # keeps numeric types intact in st.session_state["combined"]
+        )
+        
+
+
+        # Export filled template as Excel, preserving original workbook formatting
+        try:
+            if plan_ext in [".xls", ".xlsx"]:
+                wb = load_workbook(io.BytesIO(plan_bytes))
+                ws = wb[sheet]
+            else:
+                wb = Workbook()
+                ws = wb.active
+        
+            hdr_idx = st.session_state.get("hdr_idx", 0)
+            keep_idx = st.session_state.get("keep_idx", list(range(len(header_cols))))
+        
+            # Clear existing data below header for mapped columns
+            for r in range(hdr_idx + 2, ws.max_row + 1):
+                for c in keep_idx:
+                    ws.cell(row=r, column=c + 1).value = None
+        
+            # Accounting formats: 0-decimals for Budget, 2-decimals for Rate_Value
+            acct_usd_0 = '_($* #,##0_);_($* (#,##0);_($* "-"_);_(@_)'
+            acct_usd_2 = '_($* #,##0.00_);_($* (#,##0.00);_($* "-"??_);_(@_)'
+        
+            mapping = st.session_state.get("mapping", {})
+            cols = st.session_state["combined"].columns.tolist()
+        
+            def _to_excel_numeric(v):
+                if pd.isna(v):
+                    return None
+                if isinstance(v, (np.floating,)):
+                    return float(v)
+                if isinstance(v, (np.integer,)):
+                    return int(v)
+                return v
+        
+            # Write data while retaining styles
+            for r_offset, row in enumerate(
+                st.session_state["combined"].itertuples(index=False), start=0
+            ):
+                for c_offset, val in enumerate(row):
+                    excel_row = hdr_idx + 2 + r_offset
+                    excel_col_idx = keep_idx[c_offset] + 1
+                    excel_col_name = cols[c_offset]
+                    word_col = mapping.get(excel_col_name)
+        
+                    py_val = _to_excel_numeric(val)
+        
+                    # Impressions should be integer for "#,##0"
+                    if word_col == "Impressions" and py_val is not None:
+                        try:
+                            py_val = int(round(float(py_val)))
+                        except Exception:
+                            pass
+        
+                    cell = ws.cell(row=excel_row, column=excel_col_idx, value=py_val)
+        
+                    # Number formats
+                    if word_col == "Impressions":
+                        cell.number_format = "#,##0"
+                    elif word_col == "Budget":
+                        cell.number_format = acct_usd_0   # Accounting, no decimals
+                    elif word_col == "Rate_Value":
+                        cell.number_format = acct_usd_2   # Accounting, 2 decimals
+        
+            out = io.BytesIO()
+            wb.save(out)
+            out.seek(0)
+            st.download_button(
+                "Download Filled Excel",
+                out.read(),
+                file_name=f"filled_{os.path.splitext(plan_name)[0]}.xlsx",
+                mime="application/vnd.openxmlformats-officedocument.spreadsheetml.sheet",
+            )
+        except Exception as e:
+            st.error(f"Excel download error: {e}")
+

requirements.txt

@@ -0,0 +1,10 @@
+altair
+streamlit
+pandas
+gspread
+google-auth
+openai
+snowflake-connector-python[pandas]
+cryptography
+openpyxl
+python-docx

style.css

@@ -1,28 +0,0 @@
-body {
-	padding: 2rem;
-	font-family: -apple-system, BlinkMacSystemFont, "Arial", sans-serif;
-}
-
-h1 {
-	font-size: 16px;
-	margin-top: 0;
-}
-
-p {
-	color: rgb(107, 114, 128);
-	font-size: 15px;
-	margin-bottom: 10px;
-	margin-top: 5px;
-}
-
-.card {
-	max-width: 620px;
-	margin: 0 auto;
-	padding: 16px;
-	border: 1px solid lightgray;
-	border-radius: 16px;
-}
-
-.card p:last-child {
-	margin-bottom: 0;
-}