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<title>Atratividade - Relatórios UC</title>
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<!-- Header -->
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<h1 class="text-xl font-bold">Universidade de Coimbra</h1>
<p class="text-gray-300 text-sm">Relatórios de Advertising 2025 - Black Monster Media</p>
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<i data-feather="home" class="mr-2"></i> Voltar ao Início
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<h1 class="text-3xl md:text-4xl font-bold">Atratividade</h1>
</div>
<p class="text-xl mb-8 max-w-3xl mx-auto" data-aos="fade-up">
Campanha realizada entre <strong>21 de maio</strong> e <strong>22 de setembro de 2025</strong>
</p>
</div>
</section>
<!-- Overview Section -->
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<div class="container mx-auto px-6">
<div class="grid grid-cols-1 md:grid-cols-3 gap-8 mb-12">
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<h3 class="text-2xl font-bold text-gray-800 mb-2">€13.959,02</h3>
<p class="text-gray-600">Investimento Total</p>
</div>
<!-- Total Impressions -->
<div class="stat-card bg-white rounded-xl shadow-lg p-6 text-center border-l-4 border-blue-500" data-aos="fade-up" data-aos-delay="100">
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<i data-feather="eye" class="text-blue-600"></i>
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<h3 class="text-2xl font-bold text-gray-800 mb-2">13.141.268</h3>
<p class="text-gray-600">Total de Impressões</p>
</div>
<!-- Total Clicks -->
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<i data-feather="mouse-pointer" class="text-green-600"></i>
</div>
<h3 class="text-2xl font-bold text-gray-800 mb-2">118.245</h3>
<p class="text-gray-600">Total de Cliques</p>
</div>
</div>
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<h2 class="text-xl font-bold text-gray-800 leading-tight">LinkedIn</h2>
</div>
<dl class="metrics space-y-3">
<div class="metric">
<dt>Período:</dt>
<dd>21 mai – 22 set 2025</dd>
</div>
<div class="metric">
<dt>Investimento:</dt>
<dd>€1.017,90</dd>
</div>
<div class="metric">
<dt>Impressões:</dt>
<dd>82.572</dd>
</div>
<div class="metric">
<dt>CPM:</dt>
<dd>€12,33</dd>
</div>
<div class="metric">
<dt>Cliques:</dt>
<dd>610</dd>
</div>
<div class="metric">
<dt>CTR:</dt>
<dd class="text-green-600">0,74%</dd>
</div>
</dl>
</div>
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<h2 class="text-xl font-bold text-gray-800 leading-tight">Google Ads</h2>
</div>
<dl class="metrics space-y-3">
<div class="metric"><dt>Período:</dt><dd>21 mai – 22 set 2025</dd></div>
<div class="metric"><dt>Investimento:</dt><dd>€5.431,42</dd></div>
<div class="metric"><dt>Impressões:</dt><dd>3.988.565</dd></div>
<div class="metric"><dt>Cliques:</dt><dd>71.605</dd></div>
<div class="metric"><dt>CPC:</dt><dd>€0,08</dd></div>
<div class="metric"><dt>CTR:</dt><dd class="text-green-600">1,79%</dd></div>
</dl>
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<h2 class="text-xl font-bold text-gray-800 leading-tight">Meta (Facebook + Instagram)</h2>
</div>
<dl class="metrics space-y-3">
<div class="metric"><dt>Período:</dt><dd>21 mai – 22 set 2025</dd></div>
<div class="metric"><dt>Investimento:</dt><dd>€5.320,96</dd></div>
<div class="metric"><dt>Alcance:</dt><dd>1.596.922</dd></div>
<div class="metric"><dt>Impressões:</dt><dd>5.399.160</dd></div>
<div class="metric"><dt>Link Clicks:</dt><dd>29.223</dd></div>
<div class="metric"><dt>CTR:</dt><dd class="text-green-600">1,82%</dd></div>
<div class="metric"><dt>CPC:</dt><dd>€0,18</dd></div>
</dl>
</div>
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<i data-feather="video" class="text-white"></i>
</div>
<h2 class="text-xl font-bold text-gray-800 leading-tight">TikTok</h2>
</div>
<dl class="metrics space-y-3">
<div class="metric"><dt>Período:</dt><dd>21 mai – 22 set 2025</dd></div>
<div class="metric"><dt>Investimento:</dt><dd>€2.188,74</dd></div>
<div class="metric"><dt>Impressões:</dt><dd>3.670.971</dd></div>
<div class="metric"><dt>Alcance:</dt><dd>301.516</dd></div>
<div class="metric"><dt>Cliques:</dt><dd>16.807</dd></div>
<div class="metric"><dt>CPC:</dt><dd>€0,13</dd></div>
<div class="metric"><dt>CTR:</dt><dd class="text-green-600">0,46%</dd></div>
</dl>
</div>
</div>
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<i data-feather="alert-circle" class="text-white"></i>
</div>
<h2 class="text-2xl font-bold text-gray-800">Observações</h2>
</div>
<div class="space-y-4 text-gray-700">
<p>📊 <strong>Investimento diversificado:</strong> Campanha abrangente em 4 plataformas diferentes.</p>
<p>🎯 <strong>Alto alcance:</strong> Mais de 13 milhões de impressões alcançadas.</p>
<p>💰 <strong>CPC eficiente:</strong> Custos por clique muito competitivos em todas as plataformas.</p>
<p>📈 <strong>CTR sólido:</strong> Taxas de click-through consistentes, especialmente no Google Ads e Meta.</p>
</div>
</div>
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<h2 class="text-2xl font-bold text-gray-800">Clipping</h2>
</div>
<div class="grid grid-cols-1 md:grid-cols-2 gap-6">
<a href="https://marketeer.sapo.pt/a-universidade-de-coimbra-nao-e-vidente-mas-agora-mostra-o-futuro/" target="_blank" rel="noopener noreferrer"
class="block group rounded-xl border border-gray-200 bg-white p-6 shadow-sm hover:shadow-md transition">
<div class="flex items-start">
<div class="bg-gray-100 rounded-full p-2 mr-3">
<i data-feather="external-link"></i>
</div>
<div>
<p class="text-sm text-gray-500">Marketeer</p>
<h3 class="mt-1 font-semibold text-gray-800 group-hover:text-uc-blue">
A Universidade de Coimbra não é vidente, mas agora mostra o futuro
</h3>
</div>
</div>
</a>
<a href="https://www.diariocoimbra.pt/2025/06/02/universidade-de-coimbra-provoca-futuros-alunos/" target="_blank" rel="noopener noreferrer"
class="block group rounded-xl border border-gray-200 bg-white p-6 shadow-sm hover:shadow-md transition">
<div class="flex items-start">
<div class="bg-gray-100 rounded-full p-2 mr-3">
<i data-feather="external-link"></i>
</div>
<div>
<p class="text-sm text-gray-500">Diário de Coimbra</p>
<h3 class="mt-1 font-semibold text-gray-800 group-hover:text-uc-blue">
Universidade de Coimbra provoca futuros alunos
</h3>
</div>
</div>
</a>
<a href="https://marketeer.sapo.pt/a-universidade-de-coimbra-ja-nao-e-o-que-era-e-esta-campanha-mostra-porque/" target="_blank" rel="noopener noreferrer"
class="block group rounded-xl border border-gray-200 bg-white p-6 shadow-sm hover:shadow-md transition">
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<div class="bg-gray-100 rounded-full p-2 mr-3">
<i data-feather="external-link"></i>
</div>
<div>
<p class="text-sm text-gray-500">Marketeer</p>
<h3 class="mt-1 font-semibold text-gray-800 group-hover:text-uc-blue">
A Universidade de Coimbra já não é o que era – e esta campanha mostra porquê
</h3>
</div>
</div>
</a>
<a href="https://www.briefing.pt/noticias/a-universidade-de-coimbra-faz-pressao-para-o-futuro/" target="_blank" rel="noopener noreferrer"
class="block group rounded-xl border border-gray-200 bg-white p-6 shadow-sm hover:shadow-md transition">
<div class="flex items-start">
<div class="bg-gray-100 rounded-full p-2 mr-3">
<i data-feather="external-link"></i>
</div>
<div>
<p class="text-sm text-gray-500">Briefing</p>
<h3 class="mt-1 font-semibold text-gray-800 group-hover:text-uc-blue">
A Universidade de Coimbra faz pressão para o futuro
</h3>
</div>
</div>
</a>
<a href="https://www.premioslusofonos.com/vencedores-3%C2%BA-quadrimestre" target="_blank" rel="noopener noreferrer"
class="block group rounded-xl border border-gray-200 bg-white p-6 shadow-sm hover:shadow-md transition md:col-span-2">
<div class="flex items-start">
<div class="bg-gray-100 rounded-full p-2 mr-3">
<i data-feather="award"></i>
</div>
<div>
<p class="text-sm text-gray-500">Prémios Lusófonos</p>
<h3 class="mt-1 font-semibold text-gray-800 group-hover:text-uc-blue">
Vencedores – 3.º Quadrimestre
</h3>
<p class="text-sm text-gray-500 mt-1">Listagem oficial de vencedores.</p>
</div>
</div>
</a>
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<h3 class="text-xl font-bold mb-4">Universidade de Coimbra</h3>
<p class="text-gray-400">Análise de dados e relatórios de marketing institucional.</p>
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