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BlackMonsterMedia commited on Sep 23, 2025

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Cria a página geral - Follow Up Deployment

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prompts.txt +2 -1

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+<!DOCTYPE html>
+<html lang="pt">
+<head>
+  <meta charset="UTF-8" />
+  <meta name="viewport" content="width=device-width, initial-scale=1.0" />
+  <title>Relatório Geral 2025 - Universidade de Coimbra</title>
+  <script src="https://cdn.tailwindcss.com"></script>
+  <link href="https://unpkg.com/aos@2.3.1/dist/aos.css" rel="stylesheet" />
+  <script src="https://unpkg.com/aos@2.3.1/dist/aos.js"></script>
+  <script src="https://unpkg.com/feather-icons"></script>
+  <script src="https://cdn.jsdelivr.net/npm/feather-icons/dist/feather.min.js"></script>
+  <style>
+    .card {
+      transition: all 0.3s ease;
+    }
+    .card:hover {
+      transform: translateY(-3px);
+      box-shadow: 0 10px 15px -3px rgba(0, 0, 0, 0.1);
+    }
+    .bg-uc-blue {
+      background-color: #003366;
+    }
+    .text-uc-gold {
+      color: #ffd700;
+    }
+    .border-uc-gold {
+      border-color: #ffd700;
+    }
+    .badge {
+      background: #f3f4f6;
+      border-radius: 9999px;
+      padding: 0.25rem 0.75rem;
+      font-size: 0.75rem;
+      font-weight: 500;
+      display: flex;
+      align-items: center;
+      gap: 0.25rem;
+      color: #374151;
+    }
+  </style>
+</head>
+<body class="bg-gray-50">
+  <!-- Header -->
+  <header class="bg-uc-blue text-white shadow-lg">
+    <div class="container mx-auto px-6 py-6">
+      <div class="flex justify-between items-center">
+        <div>
+          <h1 class="text-xl font-bold">Universidade de Coimbra</h1>
+          <p class="text-gray-300 text-sm">
+            Relatório Geral 2025 - Black Monster Media
+          </p>
+        </div>
+        <a
+          href="index.html"
+          class="text-uc-gold hover:text-yellow-400 font-medium flex items-center"
+        >
+          <i data-feather="home" class="mr-2"></i> Voltar ao Início
+        </a>
+      </div>
+    </div>
+  </header>
+  <!-- Hero -->
+  <section
+    class="relative bg-gradient-to-br from-indigo-600 via-blue-700 to-uc-blue text-white py-20"
+  >
+    <div class="absolute inset-0">
+      <div
+        class="absolute inset-0 bg-gradient-to-r from-indigo-600/20 to-blue-800/30"
+      ></div>
+      <div
+        class="absolute inset-0 bg-[url('http://static.photos/education/1200x630/3')] bg-cover bg-center mix-blend-overlay opacity-10"
+      ></div>
+    </div>
+    <div class="container mx-auto px-6 relative z-10 text-center">
+      <h1 class="text-4xl md:text-5xl font-bold mb-6" data-aos="fade-down">
+        Relatório Geral 2025
+      </h1>
+      <p
+        class="text-xl md:text-2xl mb-8 max-w-3xl mx-auto"
+        data-aos="fade-down"
+        data-aos-delay="100"
+      >
+        Análise integrada de todas as redes da Universidade de Coimbra – 1 Jan a
+        22 Set 2025
+      </p>
+    </div>
+  </section>
+  <!-- Metrics -->
+  <section class="py-12 bg-white">
+    <div class="container mx-auto px-6">
+      <div class="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-2 gap-8 mb-12">
+        <!-- Instagram -->
+        <div
+          class="bg-white rounded-xl shadow-md border border-gray-100 p-6 card"
+          data-aos="fade-up"
+        >
+          <div class="flex items-center justify-between mb-4">
+            <h3 class="text-lg font-semibold">Instagram</h3>
+            <span class="badge"><i data-feather="camera"></i> Alcance forte</span>
+          </div>
+          <div class="grid grid-cols-2 gap-4 metrics">
+            <div>
+              <div class="text-gray-500 text-sm">Alcance</div>
+              <div class="text-xl font-bold">4 884 994</div>
+              <div class="text-xs text-green-600">+34,7% vs 2024</div>
+            </div>
+            <div>
+              <div class="text-gray-500 text-sm">Impressões</div>
+              <div class="text-xl font-bold">10 614 934</div>
+              <div class="text-xs text-green-600">+225,7% vs 2024</div>
+            </div>
+            <div>
+              <div class="text-gray-500 text-sm">Engagement</div>
+              <div class="text-xl font-bold">280 737</div>
+              <div class="text-xs text-red-500">-20,3% vs 2024</div>
+            </div>
+            <div>
+              <div class="text-gray-500 text-sm">Seguidores ganhos</div>
+              <div class="text-xl font-bold">13 550</div>
+              <div class="text-xs text-gray-400">2024: 13 139</div>
+            </div>
+          </div>
+          <div class="mt-4 text-sm text-gray-700 leading-relaxed">
+            Crescimento sólido em <strong>alcance</strong> e
+            <strong>impressões</strong>, com menor investimento pago. O
+            engagement baixou, reflexo de estratégia mais diversificada (menos
+            “caça likes”). Melhor performam conteúdos de
+            <strong>proximidade e orgulho estudantil</strong>. Conteúdos
+            institucionais dão <strong>credibilidade</strong>.
+          </div>
+        </div>
+        <!-- TikTok -->
+        <div
+          class="bg-white rounded-xl shadow-md border border-gray-100 p-6 card"
+          data-aos="fade-up"
+          data-aos-delay="100"
+        >
+          <div class="flex items-center justify-between mb-4">
+            <h3 class="text-lg font-semibold">TikTok</h3>
+            <span class="badge"><i data-feather="compass"></i> Reajustar ritmo</span>
+          </div>
+          <div class="grid grid-cols-2 gap-4 metrics">
+            <div>
+              <div class="text-gray-500 text-sm">Alcance</div>
+              <div class="text-xl font-bold">1 740 808</div>
+            </div>
+            <div>
+              <div class="text-gray-500 text-sm">Impressões</div>
+              <div class="text-xl font-bold">5 417 829</div>
+            </div>
+            <div>
+              <div class="text-gray-500 text-sm">Engagement</div>
+              <div class="text-xl font-bold">63 121</div>
+            </div>
+            <div>
+              <div class="text-gray-500 text-sm">Seguidores</div>
+              <div class="text-xl font-bold">26 500</div>
+            </div>
+          </div>
+          <div class="mt-4 text-sm text-gray-700 leading-relaxed">
+            Quebra de alcance num mercado competitivo. Mantém-se
+            <strong>canal jovem</strong>: reforçar cadência, UGC com
+            embaixadores, humor académico, “vida UC” e trends adaptados.
+          </div>
+        </div>
+        <!-- Facebook -->
+        <div
+          class="bg-white rounded-xl shadow-md border border-gray-100 p-6 card"
+          data-aos="fade-up"
+        >
+          <div class="flex items-center justify-between mb-4">
+            <h3 class="text-lg font-semibold">Facebook</h3>
+            <span class="badge"
+              ><i data-feather="target"></i> Menos investimento
+              (intencional)</span
+            >
+          </div>
+          <div class="grid grid-cols-2 gap-4 metrics">
+            <div>
+              <div class="text-gray-500 text-sm">Alcance</div>
+              <div class="text-xl font-bold">10 648 063</div>
+              <div class="text-xs text-gray-400">2024: 24 709 811</div>
+            </div>
+            <div>
+              <div class="text-gray-500 text-sm">Impressões</div>
+              <div class="text-xl font-bold">27 331 198</div>
+              <div class="text-xs text-gray-400">2024: 75 487 699</div>
+            </div>
+            <div>
+              <div class="text-gray-500 text-sm">Engagement</div>
+              <div class="text-xl font-bold">877 360</div>
+              <div class="text-xs text-gray-400">2024: 953 221</div>
+            </div>
+            <div>
+              <div class="text-gray-500 text-sm">Seguidores</div>
+              <div class="text-xl font-bold">230 582</div>
+              <div class="text-xs text-gray-400">2024: 221 918</div>
+            </div>
+          </div>
+          <div class="mt-4 text-sm text-gray-700 leading-relaxed">
+            O menor alcance resulta de <strong>redução intencional de
+            investimento</strong>, dado que o
+            <strong>público prioritário</strong> está sobretudo em
+            <strong>Instagram</strong> e <strong>LinkedIn</strong>. Orçamento
+            foi gerido de forma mais <strong>objetiva</strong>, mantendo FB como
+            <strong>comunidade</strong> (tradição, nostalgia, histórias
+            humanas).
+          </div>
+        </div>
+        <!-- LinkedIn -->
+        <div
+          class="bg-white rounded-xl shadow-md border border-gray-100 p-6 card"
+          data-aos="fade-up"
+          data-aos-delay="100"
+        >
+          <div class="flex items-center justify-between mb-4">
+            <h3 class="text-lg font-semibold">LinkedIn</h3>
+            <span class="badge"><i data-feather="briefcase"></i> Reputação</span>
+          </div>
+          <div class="grid grid-cols-2 gap-4 metrics">
+            <div>
+              <div class="text-gray-500 text-sm">Alcance</div>
+              <div class="text-xl font-bold">695 999</div>
+              <div class="text-xs text-green-600">+542,5% vs 2024</div>
+            </div>
+            <div>
+              <div class="text-gray-500 text-sm">Impressões</div>
+              <div class="text-xl font-bold">1 365 604</div>
+              <div class="text-xs text-green-600">+526,6% vs 2024</div>
+            </div>
+            <div>
+              <div class="text-gray-500 text-sm">Engagement</div>
+              <div class="text-xl font-bold">2 623</div>
+              <div class="text-xs text-green-600">vs 162 em 2024</div>
+            </div>
+            <div>
+              <div class="text-gray-500 text-sm">Engagement Rate</div>
+              <div class="text-xl font-bold">15,13%</div>
+              <div class="text-xs text-red-500">-37% vs 2024</div>
+            </div>
+          </div>
+          <div class="mt-4 text-sm text-gray-700 leading-relaxed">
+            Crescimento exponencial com aposta em
+            <strong>vídeo</strong> + início de investimento pago. Engagement
+            absoluto disparou, embora taxa tenha descido pela audiência mais
+            larga. Consolida UC como <strong>player institucional</strong>.
+          </div>
+        </div>
+      </div>
+      <!-- Investimento -->
+      <div
+        class="bg-white rounded-xl p-8 shadow-md border border-gray-200"
+        data-aos="fade-up"
+      >
+        <h2 class="text-2xl font-bold mb-4">Investimento Pago</h2>
+        <ul class="space-y-2 text-gray-700">
+          <li><strong>Google Ads:</strong> €9 181,39 (2024: €8 660,80)</li>
+          <li><strong>Meta Ads:</strong> €10 986,55 (2024: €11 431,72)</li>
+          <li><strong>TikTok Ads:</strong> €3 323,89 (2024: €3 500)</li>
+          <li><strong>LinkedIn Ads:</strong> €1 017,90 (2024: €0)</li>
+        </ul>
+        <p class="text-xs text-gray-500 mt-3">
+          Contexto: subida estrutural de CPM/CPC em 2025 ⇒ menor alcance pago
+          por €. UC reduziu intencionalmente o investimento em
+          <strong>Facebook</strong> e reforçou
+          <strong>Instagram/LinkedIn</strong>, tornando o orçamento mais
+          <strong>objetivo</strong>.
+        </p>
+      </div>
+    </div>
+  </section>
+  <!-- Footer -->
+  <footer class="bg-gray-800 text-white py-12">
+    <div class="container mx-auto px-6 text-center">
+      <p class="text-gray-400">
+        &copy; 2025 Black Monster Media. Todos os direitos reservados.
+      </p>
+    </div>
+  </footer>
+  <script>
+    AOS.init({ duration: 800, easing: "ease-in-out", once: true });
+    feather.replace();
+  </script>
+</body>
+</html>

prompts.txt CHANGED Viewed

@@ -1156,4 +1156,5 @@ https://www.diariocoimbra.pt/2025/06/02/universidade-de-coimbra-provoca-futuros-
 https://marketeer.sapo.pt/a-universidade-de-coimbra-ja-nao-e-o-que-era-e-esta-campanha-mostra-porque/
 https://www.briefing.pt/noticias/a-universidade-de-coimbra-faz-pressao-para-o-futuro/
 https://www.premioslusofonos.com/vencedores-3%C2%BA-quadrimestre
-não me aparece nada

 https://marketeer.sapo.pt/a-universidade-de-coimbra-ja-nao-e-o-que-era-e-esta-campanha-mostra-porque/
 https://www.briefing.pt/noticias/a-universidade-de-coimbra-faz-pressao-para-o-futuro/
 https://www.premioslusofonos.com/vencedores-3%C2%BA-quadrimestre
+não me aparece nada
+Cria a página geral