| import streamlit as st |
| from numerize.numerize import numerize |
| import numpy as np |
| from functools import partial |
| from collections import OrderedDict |
| from plotly.subplots import make_subplots |
| import plotly.graph_objects as go |
| from utilities import ( |
| format_numbers, |
| load_local_css, |
| set_header, |
| initialize_data, |
| load_authenticator, |
| send_email, |
| channel_name_formating, |
| ) |
| from classes import class_from_dict, class_to_dict |
| import pickle |
| import streamlit_authenticator as stauth |
| import yaml |
| from yaml import SafeLoader |
| import re |
| import pandas as pd |
| import plotly.express as px |
|
|
|
|
| st.set_page_config(layout="wide") |
| load_local_css("styles.css") |
| set_header() |
|
|
| for k, v in st.session_state.items(): |
| if k not in ["logout", "login", "config"] and not k.startswith("FormSubmitter"): |
| st.session_state[k] = v |
| |
| |
| |
|
|
|
|
| def optimize(key, status_placeholder): |
| """ |
| Optimize the spends for the sales |
| """ |
|
|
| channel_list = [ |
| key for key, value in st.session_state["optimization_channels"].items() if value |
| ] |
|
|
| if len(channel_list) > 0: |
| scenario = st.session_state["scenario"] |
| if key.lower() == "media spends": |
| with status_placeholder: |
| with st.spinner("Optimizing"): |
| result = st.session_state["scenario"].optimize( |
| st.session_state["total_spends_change"], channel_list |
| ) |
| |
| else: |
| with status_placeholder: |
| with st.spinner("Optimizing"): |
|
|
| result = st.session_state["scenario"].optimize_spends( |
| st.session_state["total_sales_change"], channel_list |
| ) |
| for channel_name, modified_spends in result: |
|
|
| st.session_state[channel_name] = numerize( |
| modified_spends * scenario.channels[channel_name].conversion_rate, |
| 1, |
| ) |
| prev_spends = ( |
| st.session_state["scenario"].channels[channel_name].actual_total_spends |
| ) |
| st.session_state[f"{channel_name}_change"] = round( |
| 100 * (modified_spends - prev_spends) / prev_spends, 2 |
| ) |
|
|
|
|
| def save_scenario(scenario_name): |
| """ |
| Save the current scenario with the mentioned name in the session state |
| |
| Parameters |
| ---------- |
| scenario_name |
| Name of the scenario to be saved |
| """ |
| if "saved_scenarios" not in st.session_state: |
| st.session_state = OrderedDict() |
|
|
| |
| st.session_state["saved_scenarios"][scenario_name] = class_to_dict( |
| st.session_state["scenario"] |
| ) |
| st.session_state["scenario_input"] = "" |
| |
| with open("../saved_scenarios.pkl", "wb") as f: |
| pickle.dump(st.session_state["saved_scenarios"], f) |
|
|
|
|
| if "allow_spends_update" not in st.session_state: |
| st.session_state["allow_spends_update"] = True |
|
|
| if "allow_sales_update" not in st.session_state: |
| st.session_state["allow_sales_update"] = True |
|
|
|
|
| def update_sales_abs_slider(): |
| actual_sales = _scenario.actual_total_sales |
| if validate_input(st.session_state["total_sales_change_abs_slider"]): |
| modified_sales = extract_number_for_string( |
| st.session_state["total_sales_change_abs_slider"] |
| ) |
| st.session_state["total_sales_change"] = round( |
| ((modified_sales / actual_sales) - 1) * 100 |
| ) |
| st.session_state["total_sales_change_abs"] = numerize(modified_sales, 1) |
|
|
|
|
| def update_sales_abs(): |
| if ( |
| st.session_state["total_sales_change_abs"] |
| in st.session_state["total_sales_change_abs_slider_options"] |
| ): |
| st.session_state["allow_sales_update"] = True |
| else: |
| st.session_state["allow_sales_update"] = False |
|
|
| actual_sales = _scenario.actual_total_sales |
| if ( |
| validate_input(st.session_state["total_sales_change_abs"]) |
| and st.session_state["allow_sales_update"] |
| ): |
| modified_sales = extract_number_for_string( |
| st.session_state["total_sales_change_abs"] |
| ) |
| st.session_state["total_sales_change"] = round( |
| ((modified_sales / actual_sales) - 1) * 100 |
| ) |
| st.session_state["total_sales_change_abs_slider"] = numerize(modified_sales, 1) |
|
|
|
|
| def update_sales(): |
| st.session_state["total_sales_change_abs"] = numerize( |
| (1 + st.session_state["total_sales_change"] / 100) |
| * _scenario.actual_total_sales, |
| 1, |
| ) |
| st.session_state["total_sales_change_abs_slider"] = numerize( |
| (1 + st.session_state["total_sales_change"] / 100) |
| * _scenario.actual_total_sales, |
| 1, |
| ) |
|
|
|
|
| def update_all_spends_abs_slider(): |
| actual_spends = _scenario.actual_total_spends |
| if validate_input(st.session_state["total_spends_change_abs_slider"]): |
| modified_spends = extract_number_for_string( |
| st.session_state["total_spends_change_abs_slider"] |
| ) |
| st.session_state["total_spends_change"] = round( |
| ((modified_spends / actual_spends) - 1) * 100 |
| ) |
| st.session_state["total_spends_change_abs"] = numerize(modified_spends, 1) |
|
|
| update_all_spends() |
|
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|
|
| def update_all_spends_abs(): |
| if ( |
| st.session_state["total_spends_change_abs"] |
| in st.session_state["total_spends_change_abs_slider_options"] |
| ): |
| st.session_state["allow_spends_update"] = True |
| else: |
| st.session_state["allow_spends_update"] = False |
|
|
| actual_spends = _scenario.actual_total_spends |
| if ( |
| validate_input(st.session_state["total_spends_change_abs"]) |
| and st.session_state["allow_spends_update"] |
| ): |
| modified_spends = extract_number_for_string( |
| st.session_state["total_spends_change_abs"] |
| ) |
| st.session_state["total_spends_change"] = ( |
| (modified_spends / actual_spends) - 1 |
| ) * 100 |
| st.session_state["total_spends_change_abs_slider"] = st.session_state[ |
| "total_spends_change_abs" |
| ] |
|
|
| update_all_spends() |
|
|
|
|
| def update_spends(): |
| st.session_state["total_spends_change_abs"] = numerize( |
| (1 + st.session_state["total_spends_change"] / 100) |
| * _scenario.actual_total_spends, |
| 1, |
| ) |
| st.session_state["total_spends_change_abs_slider"] = numerize( |
| (1 + st.session_state["total_spends_change"] / 100) |
| * _scenario.actual_total_spends, |
| 1, |
| ) |
|
|
| update_all_spends() |
|
|
|
|
| def update_all_spends(): |
| """ |
| Updates spends for all the channels with the given overall spends change |
| """ |
| percent_change = st.session_state["total_spends_change"] |
|
|
| for channel_name in st.session_state["channels_list"]: |
| channel = st.session_state["scenario"].channels[channel_name] |
| current_spends = channel.actual_total_spends |
| modified_spends = (1 + percent_change / 100) * current_spends |
| st.session_state["scenario"].update(channel_name, modified_spends) |
| st.session_state[channel_name] = numerize( |
| modified_spends * channel.conversion_rate, 1 |
| ) |
| st.session_state[f"{channel_name}_change"] = percent_change |
|
|
|
|
| def extract_number_for_string(string_input): |
| string_input = string_input.upper() |
| if string_input.endswith("K"): |
| return float(string_input[:-1]) * 10**3 |
| elif string_input.endswith("M"): |
| return float(string_input[:-1]) * 10**6 |
| elif string_input.endswith("B"): |
| return float(string_input[:-1]) * 10**9 |
|
|
|
|
| def validate_input(string_input): |
| pattern = r"\d+\.?\d*[K|M|B]$" |
| match = re.match(pattern, string_input) |
| if match is None: |
| return False |
| return True |
|
|
|
|
| def update_data_by_percent(channel_name): |
| prev_spends = ( |
| st.session_state["scenario"].channels[channel_name].actual_total_spends |
| * st.session_state["scenario"].channels[channel_name].conversion_rate |
| ) |
| modified_spends = prev_spends * ( |
| 1 + st.session_state[f"{channel_name}_change"] / 100 |
| ) |
| st.session_state[channel_name] = numerize(modified_spends, 1) |
| st.session_state["scenario"].update( |
| channel_name, |
| modified_spends |
| / st.session_state["scenario"].channels[channel_name].conversion_rate, |
| ) |
|
|
|
|
| def update_data(channel_name): |
| """ |
| Updates the spends for the given channel |
| """ |
|
|
| if validate_input(st.session_state[channel_name]): |
| modified_spends = extract_number_for_string(st.session_state[channel_name]) |
| prev_spends = ( |
| st.session_state["scenario"].channels[channel_name].actual_total_spends |
| * st.session_state["scenario"].channels[channel_name].conversion_rate |
| ) |
| st.session_state[f"{channel_name}_change"] = round( |
| 100 * (modified_spends - prev_spends) / prev_spends, 2 |
| ) |
| st.session_state["scenario"].update( |
| channel_name, |
| modified_spends |
| / st.session_state["scenario"].channels[channel_name].conversion_rate, |
| ) |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
|
|
|
|
| def select_channel_for_optimization(channel_name): |
| """ |
| Marks the given channel for optimization |
| """ |
| st.session_state["optimization_channels"][channel_name] = st.session_state[ |
| f"{channel_name}_selected" |
| ] |
|
|
|
|
| def select_all_channels_for_optimization(): |
| """ |
| Marks all the channel for optimization |
| """ |
| for channel_name in st.session_state["optimization_channels"].keys(): |
| st.session_state[f"{channel_name}_selected"] = st.session_state[ |
| "optimze_all_channels" |
| ] |
| st.session_state["optimization_channels"][channel_name] = st.session_state[ |
| "optimze_all_channels" |
| ] |
|
|
|
|
| def update_penalty(): |
| """ |
| Updates the penalty flag for sales calculation |
| """ |
| st.session_state["scenario"].update_penalty(st.session_state["apply_penalty"]) |
|
|
|
|
| def reset_scenario(panel_selected, file_selected, updated_rcs): |
| |
| |
| |
| |
| |
|
|
| if panel_selected == "Total Market": |
| initialize_data( |
| panel=panel_selected, |
| target_file=file_selected, |
| updated_rcs=updated_rcs, |
| metrics=metrics_selected, |
| ) |
| panel = None |
| else: |
| initialize_data( |
| panel=panel_selected, |
| target_file=file_selected, |
| updated_rcs=updated_rcs, |
| metrics=metrics_selected, |
| ) |
|
|
| for channel_name in st.session_state["channels_list"]: |
| st.session_state[f"{channel_name}_selected"] = False |
| st.session_state[f"{channel_name}_change"] = 0 |
| st.session_state["optimze_all_channels"] = False |
|
|
| st.session_state["total_sales_change"] = 0 |
|
|
| update_spends() |
| update_sales() |
|
|
| reset_inputs() |
|
|
| |
|
|
|
|
| def format_number(num): |
| if num >= 1_000_000: |
| return f"{num / 1_000_000:.2f}M" |
| elif num >= 1_000: |
| return f"{num / 1_000:.0f}K" |
| else: |
| return f"{num:.2f}" |
|
|
|
|
| def summary_plot(data, x, y, title, text_column): |
| fig = px.bar( |
| data, |
| x=x, |
| y=y, |
| orientation="h", |
| title=title, |
| text=text_column, |
| color="Channel_name", |
| ) |
|
|
| |
| data[text_column] = pd.to_numeric(data[text_column], errors="coerce") |
|
|
| |
| fig.update_traces( |
| texttemplate="%{text:.2s}", |
| textposition="outside", |
| hovertemplate="%{x:.2s}", |
| ) |
|
|
| fig.update_layout(xaxis_title=x, yaxis_title="Channel Name", showlegend=False) |
| return fig |
|
|
|
|
| def s_curve(x, K, b, a, x0): |
| return K / (1 + b * np.exp(-a * (x - x0))) |
|
|
|
|
| def find_segment_value(x, roi, mroi): |
| start_value = x[0] |
| end_value = x[len(x) - 1] |
|
|
| |
| green_condition = (roi > 1) & (mroi > 1) |
| left_indices = np.where(green_condition)[0] |
| left_value = x[left_indices[0]] if left_indices.size > 0 else x[0] |
|
|
| right_indices = np.where(green_condition)[0] |
| right_value = x[right_indices[-1]] if right_indices.size > 0 else x[0] |
|
|
| return start_value, end_value, left_value, right_value |
|
|
|
|
| def calculate_rgba( |
| start_value, end_value, left_value, right_value, current_channel_spends |
| ): |
| |
| alpha = None |
|
|
| |
| if start_value <= current_channel_spends <= left_value: |
| color = "yellow" |
| relative_position = (current_channel_spends - start_value) / ( |
| left_value - start_value |
| ) |
| alpha = 0.8 - (0.6 * relative_position) |
|
|
| elif left_value < current_channel_spends <= right_value: |
| color = "green" |
| relative_position = (current_channel_spends - left_value) / ( |
| right_value - left_value |
| ) |
| alpha = 0.8 - (0.6 * relative_position) |
|
|
| elif right_value < current_channel_spends <= end_value: |
| color = "red" |
| relative_position = (current_channel_spends - right_value) / ( |
| end_value - right_value |
| ) |
| alpha = 0.2 + (0.6 * relative_position) |
|
|
| else: |
| |
| return "rgba(136, 136, 136, 0.5)" |
|
|
| |
| alpha = max(0.2, min(alpha, 0.8)) |
|
|
| |
| color_codes = { |
| "yellow": "255, 255, 0", |
| "green": "0, 128, 0", |
| "red": "255, 0, 0", |
| } |
|
|
| rgba = f"rgba({color_codes[color]}, {alpha})" |
| return rgba |
|
|
|
|
| def debug_temp(x_test, power, K, b, a, x0): |
| print("*" * 100) |
| |
| count_lower_bin = sum(1 for x in x_test if x <= 2524) |
| count_center_bin = sum(1 for x in x_test if x > 2524 and x <= 3377) |
| count_ = sum(1 for x in x_test if x > 3377) |
|
|
| print( |
| f""" |
| lower : {count_lower_bin} |
| center : {count_center_bin} |
| upper : {count_} |
| """ |
| ) |
|
|
|
|
| |
| def plot_response_curves(): |
| cols = 4 |
| rows = ( |
| len(channels_list) // cols |
| if len(channels_list) % cols == 0 |
| else len(channels_list) // cols + 1 |
| ) |
| rcs = st.session_state["rcs"] |
| shapes = [] |
| fig = make_subplots(rows=rows, cols=cols, subplot_titles=channels_list) |
| for i in range(0, len(channels_list)): |
| col = channels_list[i] |
| x_actual = st.session_state["scenario"].channels[col].actual_spends |
| |
|
|
| power = np.ceil(np.log(x_actual.max()) / np.log(10)) - 3 |
|
|
| K = rcs[col]["K"] |
| b = rcs[col]["b"] |
| a = rcs[col]["a"] |
| x0 = rcs[col]["x0"] |
|
|
| x_plot = np.linspace(0, 5 * x_actual.sum(), 50) |
|
|
| x, y, marginal_roi = [], [], [] |
| for x_p in x_plot: |
| x.append(x_p * x_actual / x_actual.sum()) |
|
|
| for index in range(len(x_plot)): |
| y.append(s_curve(x[index] / 10**power, K, b, a, x0)) |
|
|
| for index in range(len(x_plot)): |
| marginal_roi.append( |
| a * y[index] * (1 - y[index] / np.maximum(K, np.finfo(float).eps)) |
| ) |
|
|
| x = ( |
| np.sum(x, axis=1) |
| * st.session_state["scenario"].channels[col].conversion_rate |
| ) |
| y = np.sum(y, axis=1) |
| marginal_roi = ( |
| np.average(marginal_roi, axis=1) |
| / st.session_state["scenario"].channels[col].conversion_rate |
| ) |
|
|
| roi = y / np.maximum(x, np.finfo(float).eps) |
|
|
| fig.add_trace( |
| go.Scatter( |
| x=x, |
| y=y, |
| name=col, |
| customdata=np.stack((roi, marginal_roi), axis=-1), |
| hovertemplate="Spend:%{x:$.2s}<br>Sale:%{y:$.2s}<br>ROI:%{customdata[0]:.3f}<br>MROI:%{customdata[1]:.3f}", |
| line=dict(color="blue"), |
| ), |
| row=1 + (i) // cols, |
| col=i % cols + 1, |
| ) |
|
|
| x_optimal = ( |
| st.session_state["scenario"].channels[col].modified_total_spends |
| * st.session_state["scenario"].channels[col].conversion_rate |
| ) |
| y_optimal = st.session_state["scenario"].channels[col].modified_total_sales |
|
|
| |
| |
|
|
| fig.add_trace( |
| go.Scatter( |
| x=[x_optimal], |
| y=[y_optimal], |
| name=col, |
| legendgroup=col, |
| showlegend=False, |
| marker=dict(color=["black"]), |
| ), |
| row=1 + (i) // cols, |
| col=i % cols + 1, |
| ) |
|
|
| shapes.append( |
| go.layout.Shape( |
| type="line", |
| x0=0, |
| y0=y_optimal, |
| x1=x_optimal, |
| y1=y_optimal, |
| line_width=1, |
| line_dash="dash", |
| line_color="black", |
| xref=f"x{i+1}", |
| yref=f"y{i+1}", |
| ) |
| ) |
|
|
| shapes.append( |
| go.layout.Shape( |
| type="line", |
| x0=x_optimal, |
| y0=0, |
| x1=x_optimal, |
| y1=y_optimal, |
| line_width=1, |
| line_dash="dash", |
| line_color="black", |
| xref=f"x{i+1}", |
| yref=f"y{i+1}", |
| ) |
| ) |
|
|
| start_value, end_value, left_value, right_value = find_segment_value( |
| x, |
| roi, |
| marginal_roi, |
| ) |
|
|
| |
| y_max = y.max() * 1.3 |
|
|
| |
| shapes.append( |
| go.layout.Shape( |
| type="rect", |
| x0=start_value, |
| y0=0, |
| x1=left_value, |
| y1=y_max, |
| line=dict(width=0), |
| fillcolor="rgba(255, 255, 0, 0.3)", |
| layer="below", |
| xref=f"x{i+1}", |
| yref=f"y{i+1}", |
| ) |
| ) |
|
|
| |
| shapes.append( |
| go.layout.Shape( |
| type="rect", |
| x0=left_value, |
| y0=0, |
| x1=right_value, |
| y1=y_max, |
| line=dict(width=0), |
| fillcolor="rgba(0, 255, 0, 0.3)", |
| layer="below", |
| xref=f"x{i+1}", |
| yref=f"y{i+1}", |
| ) |
| ) |
|
|
| |
| shapes.append( |
| go.layout.Shape( |
| type="rect", |
| x0=right_value, |
| y0=0, |
| x1=end_value, |
| y1=y_max, |
| line=dict(width=0), |
| fillcolor="rgba(255, 0, 0, 0.3)", |
| layer="below", |
| xref=f"x{i+1}", |
| yref=f"y{i+1}", |
| ) |
| ) |
|
|
| fig.update_layout( |
| |
| |
| title_text=f"Response Curves (X: Spends Vs Y: {target})", |
| showlegend=False, |
| shapes=shapes, |
| ) |
| fig.update_annotations(font_size=10) |
| |
| |
| fig.update_yaxes( |
| gridcolor="rgba(136, 136, 136, 0.5)", gridwidth=0.5, griddash="dash" |
| ) |
|
|
| return fig |
|
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|
|
| def generate_spending_header(heading): |
| return st.markdown( |
| f"""<h2 class="spends-header">{heading}</h2>""", unsafe_allow_html=True |
| ) |
|
|
|
|
| |
| |
| |
|
|
| with open("config.yaml") as file: |
| config = yaml.load(file, Loader=SafeLoader) |
| st.session_state["config"] = config |
|
|
| authenticator = stauth.Authenticate( |
| config["credentials"], |
| config["cookie"]["name"], |
| config["cookie"]["key"], |
| config["cookie"]["expiry_days"], |
| config["preauthorized"], |
| ) |
| st.session_state["authenticator"] = authenticator |
| name, authentication_status, username = authenticator.login("Login", "main") |
| auth_status = st.session_state.get("authentication_status") |
|
|
| import os |
| import glob |
|
|
|
|
| def get_excel_names(directory): |
| |
| last_portions = [] |
|
|
| |
| patterns = [ |
| os.path.join(directory, "*@#*.xlsx"), |
| os.path.join(directory, "*@#*.xls"), |
| ] |
|
|
| |
| for pattern in patterns: |
| files = glob.glob(pattern) |
|
|
| |
| for file in files: |
| base_name = os.path.basename(file) |
| last_portion = base_name.split("@#")[-1] |
| last_portion = last_portion.replace(".xlsx", "").replace( |
| ".xls", "" |
| ) |
| last_portions.append(last_portion) |
|
|
| return last_portions |
|
|
|
|
| def name_formating(channel_name): |
| |
| name_mod = channel_name.replace("_", " ") |
|
|
| |
| name_mod = name_mod.title() |
|
|
| return name_mod |
|
|
|
|
| @st.cache_resource(show_spinner=False) |
| def panel_fetch(file_selected): |
| raw_data_mmm_df = pd.read_excel(file_selected, sheet_name="RAW DATA MMM") |
|
|
| if "Panel" in raw_data_mmm_df.columns: |
| panel = list(set(raw_data_mmm_df["Panel"])) |
| else: |
| raw_data_mmm_df = None |
| panel = None |
|
|
| return panel |
|
|
|
|
| def reset_inputs(): |
| if "total_spends_change_abs" in st.session_state: |
| del st.session_state.total_spends_change_abs |
| if "total_spends_change" in st.session_state: |
| del st.session_state.total_spends_change |
| if "total_spends_change_abs_slider" in st.session_state: |
| del st.session_state.total_spends_change_abs_slider |
|
|
| if "total_sales_change_abs" in st.session_state: |
| del st.session_state.total_sales_change_abs |
| if "total_sales_change" in st.session_state: |
| del st.session_state.total_sales_change |
| if "total_sales_change_abs_slider" in st.session_state: |
| del st.session_state.total_sales_change_abs_slider |
|
|
| st.session_state["initialized"] = False |
|
|
|
|
| if auth_status == True: |
| authenticator.logout("Logout", "main") |
|
|
| st.header("Simulation") |
| with st.expander('Optimized Spends Overview'): |
| if st.button('Refresh'): |
| st.rerun() |
|
|
| import plotly.graph_objects as go |
| from plotly.subplots import make_subplots |
|
|
| |
| import plotly.graph_objects as go |
| from plotly.subplots import make_subplots |
|
|
| st.empty() |
| |
| spends_data=pd.read_excel('Overview_data_test.xlsx') |
|
|
| with open('summary_df.pkl', 'rb') as file: |
| summary_df_sorted = pickle.load(file) |
| |
|
|
| |
| summary_df_sorted=summary_df_sorted.sort_values(by=['Optimized_spend'],ascending=False) |
| summary_df_sorted['old_roi']=summary_df_sorted['Old_sales']/summary_df_sorted['Actual_spend'] |
| summary_df_sorted['new_roi']=summary_df_sorted['New_sales']/summary_df_sorted['Optimized_spend'] |
|
|
| total_actual_spend = summary_df_sorted['Actual_spend'].sum() |
| total_optimized_spend = summary_df_sorted['Optimized_spend'].sum() |
|
|
| actual_spend_percentage = (summary_df_sorted['Actual_spend'] / total_actual_spend) * 100 |
| optimized_spend_percentage = (summary_df_sorted['Optimized_spend'] / total_optimized_spend) * 100 |
|
|
|
|
|
|
| light_blue = 'rgba(0, 31, 120, 0.7)' |
| light_orange = 'rgba(0, 181, 219, 0.7)' |
| light_green = 'rgba(240, 61, 20, 0.7)' |
| light_red = 'rgba(250, 110, 10, 0.7)' |
| light_purple = 'rgba(255, 191, 69, 0.7)' |
|
|
|
|
| |
| fig = make_subplots(rows=1, cols=3, subplot_titles=("Actual vs. Optimized Spend", "Actual vs. Optimized Contribution", "Actual vs. Optimized ROI")) |
|
|
| |
|
|
| |
| fig.add_trace(go.Bar(y=summary_df_sorted['Channel_name'], x=summary_df_sorted['Actual_spend'], name='Actual', |
| text=summary_df_sorted['Actual_spend'].apply(format_number) + ' '+' (' + actual_spend_percentage.round(2).astype(str) + '%)', |
| marker_color=light_blue, orientation='h'), |
| row=1, |
| col=1) |
| |
| |
| fig.add_trace(go.Bar(y=summary_df_sorted['Channel_name'], x=summary_df_sorted['Optimized_spend'], name='Optimized', |
| text=summary_df_sorted['Optimized_spend'].apply(format_number) + ' (' + optimized_spend_percentage.round(2).astype(str) + '%)', |
| marker_color=light_orange, |
| orientation='h'), |
| row=1, |
| col=1) |
| |
| fig.update_xaxes(title_text="Amount", row=1, col=1) |
|
|
| |
| fig.add_trace(go.Bar(y=summary_df_sorted['Channel_name'], x=summary_df_sorted['New_sales'], |
| name='Optimized Contribution',text=summary_df_sorted['New_sales'].apply(format_number), |
| marker_color=light_orange, orientation='h',showlegend=False), row=1, col=2) |
| |
| fig.add_trace(go.Bar(y=summary_df_sorted['Channel_name'], x=summary_df_sorted['Old_sales'], |
| name='Actual Contribution',text=summary_df_sorted['Old_sales'].apply(format_number), |
| marker_color=light_blue, orientation='h',showlegend=False), row=1, col=2) |
| |
| |
| fig.update_xaxes(title_text="Contribution", row=1, col=2) |
|
|
| |
| |
| fig.add_trace(go.Bar(y=summary_df_sorted['Channel_name'], x=summary_df_sorted['new_roi'], |
| name='Optimized ROI',text=summary_df_sorted['new_roi'].apply(format_number) , |
| marker_color=light_orange, orientation='h',showlegend=False), row=1, col=3) |
| |
| fig.add_trace(go.Bar(y=summary_df_sorted['Channel_name'], x=summary_df_sorted['old_roi'], |
| name='Actual ROI', text=summary_df_sorted['old_roi'].apply(format_number) , |
| marker_color=light_blue, orientation='h',showlegend=False), row=1, col=3) |
|
|
| fig.update_xaxes(title_text="ROI", row=1, col=3) |
|
|
| |
| fig.update_layout(title_text="Actual vs. Optimized Metrics for Media Channels", |
| showlegend=True, yaxis=dict(title='Media Channels', autorange="reversed")) |
|
|
| st.plotly_chart(fig,use_container_width=True) |
|
|
| |
|
|
| |
| |
| |
| |
|
|
| |
| |
| |
| |
|
|
| |
| |
|
|
| |
| |
|
|
| |
|
|
| |
| directory = "metrics_level_data" |
| metrics_list = get_excel_names(directory) |
| |
| |
| |
| |
| |
| |
| |
| |
|
|
| metrics_selected='revenue' |
| |
| target = name_formating(metrics_selected) |
|
|
| file_selected = ( |
| f"Overview_data_test_panel@#{metrics_selected}.xlsx" |
| ) |
|
|
| |
| panel_list = panel_fetch(file_selected) |
| |
| panel_list=[val for val in panel_list if str(val) !='nan'] |
|
|
| |
| |
| panel_selected = st.selectbox( |
| "Markets", |
| ["Total Market"] + panel_list, |
| index=0, |
| on_change=reset_inputs, |
| ) |
| |
| st.session_state['selected_markets']=panel_selected |
|
|
| if "update_rcs" in st.session_state: |
| updated_rcs = st.session_state["update_rcs"] |
| else: |
| updated_rcs = None |
|
|
| if "first_time" not in st.session_state: |
| st.session_state["first_time"] = True |
|
|
| |
| is_state_initiaized = st.session_state.get("initialized", False) |
| if not is_state_initiaized or st.session_state["first_time"]: |
| |
| if panel_selected == "Total Market": |
| initialize_data( |
| panel=panel_selected, |
| target_file=file_selected, |
| updated_rcs=updated_rcs, |
| metrics=metrics_selected, |
| ) |
| panel = None |
| else: |
| initialize_data( |
| panel=panel_selected, |
| target_file=file_selected, |
| updated_rcs=updated_rcs, |
| metrics=metrics_selected, |
| ) |
| st.session_state["initialized"] = True |
| st.session_state["first_time"] = False |
|
|
| |
| channels_list = st.session_state["channels_list"] |
|
|
| |
| |
| |
|
|
| |
| main_header = st.columns((2, 2)) |
| sub_header = st.columns((1, 1, 1, 1)) |
| _scenario = st.session_state["scenario"] |
|
|
| if "total_spends_change" not in st.session_state: |
| st.session_state.total_spends_change = 0 |
|
|
| if "total_sales_change" not in st.session_state: |
| st.session_state.total_sales_change = 0 |
|
|
| if "total_spends_change_abs" not in st.session_state: |
| st.session_state["total_spends_change_abs"] = numerize( |
| _scenario.actual_total_spends, 1 |
| ) |
|
|
| if "total_sales_change_abs" not in st.session_state: |
| st.session_state["total_sales_change_abs"] = numerize( |
| _scenario.actual_total_sales, 1 |
| ) |
|
|
| if "total_spends_change_abs_slider" not in st.session_state: |
| st.session_state.total_spends_change_abs_slider = numerize( |
| _scenario.actual_total_spends, 1 |
| ) |
|
|
| if "total_sales_change_abs_slider" not in st.session_state: |
| st.session_state.total_sales_change_abs_slider = numerize( |
| _scenario.actual_total_sales, 1 |
| ) |
|
|
| with main_header[0]: |
| st.subheader("Actual") |
|
|
| with main_header[-1]: |
| st.subheader("Simulated") |
|
|
| with sub_header[0]: |
| st.metric(label="Spends", value=format_numbers(_scenario.actual_total_spends)) |
|
|
| with sub_header[1]: |
| st.metric( |
| label=target, |
| value=format_numbers( |
| float(_scenario.actual_total_sales) |
| ), |
| ) |
|
|
| with sub_header[2]: |
| st.metric( |
| label="Spends", |
| value=format_numbers(_scenario.modified_total_spends), |
| delta=numerize(_scenario.delta_spends, 1), |
| ) |
|
|
| with sub_header[3]: |
| st.metric( |
| label=target, |
| value=format_numbers( |
| float(_scenario.modified_total_sales) |
| ), |
| delta=numerize(_scenario.delta_sales, 1), |
| ) |
|
|
| with st.expander("Channel Spends Simulator", expanded=True): |
| _columns1 = st.columns((2, 2, 1, 1)) |
| with _columns1[0]: |
| optimization_selection = st.selectbox( |
| "Optimize", options=["Media Spends", target], key="optimization_key" |
| ) |
|
|
| with _columns1[1]: |
| st.markdown("#") |
| |
| |
| |
| |
| |
| |
| |
|
|
| st.checkbox( |
| label="Optimize all Channels", |
| key="optimze_all_channels", |
| value=False, |
| on_change=select_all_channels_for_optimization, |
| ) |
|
|
| with _columns1[2]: |
| st.markdown("#") |
| |
| |
| |
| |
| |
| |
|
|
| optimize_placeholder = st.empty() |
|
|
| with _columns1[3]: |
| st.markdown("#") |
| st.button( |
| "Reset", |
| on_click=reset_scenario, |
| args=(panel_selected, file_selected, updated_rcs), |
| use_container_width=True, |
| ) |
|
|
| _columns2 = st.columns((2, 2, 2)) |
| if st.session_state["optimization_key"] == "Media Spends": |
| with _columns2[0]: |
| spend_input = st.text_input( |
| "Absolute", |
| key="total_spends_change_abs", |
| |
| on_change=update_all_spends_abs, |
| ) |
|
|
| with _columns2[1]: |
| st.number_input( |
| "Percent Change", |
| key="total_spends_change", |
| min_value=-50, |
| max_value=50, |
| step=1, |
| on_change=update_spends, |
| ) |
|
|
| with _columns2[2]: |
| min_value = round(_scenario.actual_total_spends * 0.5) |
| max_value = round(_scenario.actual_total_spends * 1.5) |
| st.session_state["total_spends_change_abs_slider_options"] = [ |
| numerize(value, 1) |
| for value in range(min_value, max_value + 1, int(1e4)) |
| ] |
|
|
| |
| |
| |
| |
| |
| |
|
|
| elif st.session_state["optimization_key"] == target: |
| with _columns2[0]: |
| sales_input = st.text_input( |
| "Absolute", |
| key="total_sales_change_abs", |
| on_change=update_sales_abs, |
| ) |
|
|
| with _columns2[1]: |
| st.number_input( |
| "Percent Change", |
| key="total_sales_change", |
| min_value=-50, |
| max_value=50, |
| step=1, |
| on_change=update_sales, |
| ) |
| with _columns2[2]: |
| min_value = round(_scenario.actual_total_sales * 0.5) |
| max_value = round(_scenario.actual_total_sales * 1.5) |
| st.session_state["total_sales_change_abs_slider_options"] = [ |
| numerize(value, 1) |
| for value in range(min_value, max_value + 1, int(1e5)) |
| ] |
|
|
| st.select_slider( |
| "Absolute Slider", |
| options=st.session_state["total_sales_change_abs_slider_options"], |
| key="total_sales_change_abs_slider", |
| on_change=update_sales_abs_slider, |
| ) |
|
|
| if ( |
| not st.session_state["allow_sales_update"] |
| and optimization_selection == target |
| ): |
| st.warning("Invalid Input") |
|
|
| if ( |
| not st.session_state["allow_spends_update"] |
| and optimization_selection == "Media Spends" |
| ): |
| st.warning("Invalid Input") |
|
|
| status_placeholder = st.empty() |
|
|
| |
| |
| |
|
|
| optimize_placeholder.button( |
| "Optimize", |
| on_click=optimize, |
| args=(st.session_state["optimization_key"], status_placeholder), |
| use_container_width=True, |
| ) |
|
|
| st.markdown("""<hr class="spends-heading-seperator">""", unsafe_allow_html=True) |
| _columns = st.columns((2.5, 2, 1.5, 1.5, 1)) |
| with _columns[0]: |
| generate_spending_header("Channel") |
| with _columns[1]: |
| generate_spending_header("Spends Input") |
| with _columns[2]: |
| generate_spending_header("Spends") |
| with _columns[3]: |
| generate_spending_header(target) |
| with _columns[4]: |
| generate_spending_header("Optimize") |
|
|
| st.markdown("""<hr class="spends-heading-seperator">""", unsafe_allow_html=True) |
|
|
| if "acutual_predicted" not in st.session_state: |
| st.session_state["acutual_predicted"] = { |
| "Channel_name": [], |
| "Actual_spend": [], |
| "Optimized_spend": [], |
| "Delta": [], |
| "New_sales":[], |
| "Old_sales":[] |
| } |
| for i, channel_name in enumerate(channels_list): |
| _channel_class = st.session_state["scenario"].channels[channel_name] |
| _columns = st.columns((2.5, 1.5, 1.5, 1.5, 1)) |
| with _columns[0]: |
| st.write(channel_name_formating(channel_name)) |
| bin_placeholder = st.container() |
|
|
| with _columns[1]: |
| channel_bounds = _channel_class.bounds |
| channel_spends = float(_channel_class.actual_total_spends) |
| min_value = float((1 + channel_bounds[0] / 100) * channel_spends) |
| max_value = float((1 + channel_bounds[1] / 100) * channel_spends) |
| |
| spend_input = st.text_input( |
| channel_name, |
| key=channel_name, |
| label_visibility="collapsed", |
| on_change=partial(update_data, channel_name), |
| ) |
| if not validate_input(spend_input): |
| st.error("Invalid input") |
|
|
| channel_name_current = f"{channel_name}_change" |
|
|
| st.number_input( |
| "Percent Change", |
| key=channel_name_current, |
| step=1, |
| on_change=partial(update_data_by_percent, channel_name), |
| ) |
|
|
| with _columns[2]: |
| |
| current_channel_spends = float( |
| _channel_class.modified_total_spends |
| * _channel_class.conversion_rate |
| ) |
| actual_channel_spends = float( |
| _channel_class.actual_total_spends * _channel_class.conversion_rate |
| ) |
| spends_delta = float( |
| _channel_class.delta_spends * _channel_class.conversion_rate |
| ) |
| st.session_state["acutual_predicted"]["Channel_name"].append( |
| channel_name |
| ) |
| st.session_state["acutual_predicted"]["Actual_spend"].append( |
| actual_channel_spends |
| ) |
| st.session_state["acutual_predicted"]["Optimized_spend"].append( |
| current_channel_spends |
| ) |
| st.session_state["acutual_predicted"]["Delta"].append(spends_delta) |
| |
| st.metric( |
| "Spends", |
| format_numbers(current_channel_spends), |
| delta=numerize(spends_delta, 1), |
| label_visibility="collapsed", |
| ) |
|
|
| with _columns[3]: |
| |
| current_channel_sales = float(_channel_class.modified_total_sales) |
| actual_channel_sales = float(_channel_class.actual_total_sales) |
| sales_delta = float(_channel_class.delta_sales) |
| st.session_state["acutual_predicted"]["Old_sales"].append(actual_channel_sales) |
| st.session_state["acutual_predicted"]["New_sales"].append(current_channel_sales) |
| |
|
|
| st.metric( |
| target, |
| format_numbers(current_channel_sales, include_indicator=False), |
| delta=numerize(sales_delta, 1), |
| label_visibility="collapsed", |
| ) |
|
|
| with _columns[4]: |
|
|
| |
| |
| |
| |
| |
| |
| |
| |
|
|
| st.checkbox( |
| label="select for optimization", |
| key=f"{channel_name}_selected", |
| value=False, |
| on_change=partial(select_channel_for_optimization, channel_name), |
| label_visibility="collapsed", |
| ) |
|
|
| st.markdown( |
| """<hr class="spends-child-seperator">""", |
| unsafe_allow_html=True, |
| ) |
|
|
| |
| col = channels_list[i] |
| x_actual = st.session_state["scenario"].channels[col].actual_spends |
| x_modified = st.session_state["scenario"].channels[col].modified_spends |
|
|
| x_total = x_modified.sum() |
| power = np.ceil(np.log(x_actual.max()) / np.log(10)) - 3 |
|
|
| updated_rcs_key = f"{metrics_selected}#@{panel_selected}#@{channel_name}" |
|
|
| if updated_rcs and updated_rcs_key in list(updated_rcs.keys()): |
| K = updated_rcs[updated_rcs_key]["K"] |
| b = updated_rcs[updated_rcs_key]["b"] |
| a = updated_rcs[updated_rcs_key]["a"] |
| x0 = updated_rcs[updated_rcs_key]["x0"] |
| else: |
| K = st.session_state["rcs"][col]["K"] |
| b = st.session_state["rcs"][col]["b"] |
| a = st.session_state["rcs"][col]["a"] |
| x0 = st.session_state["rcs"][col]["x0"] |
|
|
| x_plot = np.linspace(0, 5 * x_actual.sum(), 200) |
|
|
| |
| x_plot = np.append(x_plot, current_channel_spends) |
|
|
| x, y, marginal_roi = [], [], [] |
| for x_p in x_plot: |
| x.append(x_p * x_actual / x_actual.sum()) |
|
|
| for index in range(len(x_plot)): |
| y.append(s_curve(x[index] / 10**power, K, b, a, x0)) |
|
|
| for index in range(len(x_plot)): |
| marginal_roi.append( |
| a * y[index] * (1 - y[index] / np.maximum(K, np.finfo(float).eps)) |
| ) |
|
|
| x = ( |
| np.sum(x, axis=1) |
| * st.session_state["scenario"].channels[col].conversion_rate |
| ) |
| y = np.sum(y, axis=1) |
| marginal_roi = ( |
| np.average(marginal_roi, axis=1) |
| / st.session_state["scenario"].channels[col].conversion_rate |
| ) |
|
|
| roi = y / np.maximum(x, np.finfo(float).eps) |
|
|
| |
|
|
| roi_current, marginal_roi_current = roi[-1], marginal_roi[-1] |
| x, y, roi, marginal_roi = ( |
| x[:-1], |
| y[:-1], |
| roi[:-1], |
| marginal_roi[:-1], |
| ) |
|
|
| start_value, end_value, left_value, right_value = find_segment_value( |
| x, |
| roi, |
| marginal_roi, |
| ) |
|
|
| |
|
|
| rgba = calculate_rgba( |
| start_value, |
| end_value, |
| left_value, |
| right_value, |
| current_channel_spends, |
| ) |
|
|
| with bin_placeholder: |
| st.markdown( |
| f""" |
| <div style=" |
| border-radius: 12px; |
| background-color: {rgba}; |
| padding: 10px; |
| text-align: center; |
| color: #006EC0; |
| "> |
| <p style="margin: 0; font-size: 20px;">ROI: {round(roi_current,1)}</p> |
| <p style="margin: 0; font-size: 20px;">Marginal ROI: {round(marginal_roi_current,1)}</p> |
| </div> |
| """, |
| unsafe_allow_html=True, |
| ) |
|
|
| with st.expander("See Response Curves", expanded=True): |
| fig = plot_response_curves() |
| st.plotly_chart(fig, use_container_width=True) |
|
|
| _columns = st.columns(2) |
| |
| st.subheader("Save Scenario") |
| scenario_name = st.text_input( |
| "Scenario name", |
| key="scenario_input", |
| placeholder="Scenario name", |
| label_visibility="collapsed", |
| ) |
| st.button( |
| "Save", |
| on_click=lambda: save_scenario(scenario_name), |
| disabled=len(st.session_state["scenario_input"]) == 0,use_container_width=True |
| ) |
|
|
| summary_df = pd.DataFrame(st.session_state["acutual_predicted"]) |
| summary_df.drop_duplicates(subset="Channel_name", keep="last", inplace=True) |
|
|
| summary_df_sorted = summary_df.sort_values(by="Delta", ascending=False) |
| summary_df_sorted["Delta_percent"] = np.round( |
| ((summary_df_sorted["Optimized_spend"] / summary_df_sorted["Actual_spend"]) - 1) |
| * 100, |
| 2, |
| ) |
|
|
| with open("summary_df.pkl", "wb") as f: |
| pickle.dump(summary_df_sorted, f) |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
|
|
|
|
| elif auth_status == False: |
| st.error("Username/Password is incorrect") |
|
|
| if auth_status != True: |
| try: |
| username_forgot_pw, email_forgot_password, random_password = ( |
| authenticator.forgot_password("Forgot password") |
| ) |
| if username_forgot_pw: |
| st.session_state["config"]["credentials"]["usernames"][username_forgot_pw][ |
| "password" |
| ] = stauth.Hasher([random_password]).generate()[0] |
| send_email(email_forgot_password, random_password) |
| st.success("New password sent securely") |
| |
| elif username_forgot_pw == False: |
| st.error("Username not found") |
| except Exception as e: |
| st.error(e) |
|
|