Refine Bread Studio organization profile

README.md

@@ -9,12 +9,12 @@ pinned: false
 
 # Bread Studio
 
-Bread Studio works with experienced writers to make creative judgment visible and usable for language-model training.
+Bread Studio is a team of professional writers and science communicators, bringing together experience in original storytelling and communicating complex ideas.
 
-We are interested in the part of writing that finished work usually hides: how a writer notices a problem, weighs alternatives, and decides what to change.
+We turn expert creative judgment—the reasoning behind what works, what fails, and what should change—into traceable data for language-model post-training, evaluation, and research.
 
-Our work begins with creative writing and expert knowledge elicitation. We document those conversations carefully, then prepare them as training and evaluation materials for research and commercial collaboration.
+Our work begins with creative writing and science communication, where we document real creative decisions, preserve their context and evidence, and develop them into research previews, evaluation resources, and licensable data products.
 
-**Focus:** Creative Writing · Expert Knowledge Elicitation · Text Generation · Training Data · Evaluation
+**Focus:** Creative Writing · Science Communication · Expert Creative Decision Data · Post-Training · Evaluation
 
-Contact: [bo@BreadMedia.com](mailto:bo@BreadMedia.com)
+**Contact:** [bo@BreadMedia.com](mailto:bo@BreadMedia.com)