fairvalue-api / recruitment_leads.txt
FairValue
feat: implement professional PDF negotiation reports and terminology refinement
7dff677
FAIRVALUE: HIGH-PRIORITY RECRUITMENT LEAD LIST
==========================================
TARGET PERSONAS:
1. Directors of Football (DOFs)
2. Sporting Directors
3. Heads of Recruitment / Chief Scouts
4. CFOs / PSR Compliance Managers
THE "BIG 6" HIT LIST (2025/26 Season):
--------------------------------------
CLUB: Arsenal
NAME: Richard Garlick
ROLE: Director of Football Operations
EMAIL PATTERN: richard.garlick@arsenal.com
CLUB: Manchester City
NAME: Txiki Begiristain
ROLE: Director of Football
EMAIL PATTERN: txikibegiristain@mancity.com
CLUB: Manchester United
NAME: Dan Ashworth
ROLE: Sporting Director
EMAIL PATTERN: dan.ashworth@mufc.co.uk
CLUB: Liverpool
NAME: Richard Hughes
ROLE: Sporting Director
EMAIL PATTERN: richard.hughes@liverpoolfc.com
CLUB: Chelsea
NAME: Paul Winstanley / Laurence Stewart
ROLE: Co-Sporting Directors
EMAIL PATTERN: paul.winstanley@chelseafc.com
CLUB: Aston Villa
NAME: Monchi (Ramón Rodríguez Verdejo)
ROLE: President of Football Operations
EMAIL PATTERN: monchi@avfc.co.uk
CLUB: Tottenham Hotspur
NAME: Johan Lange
ROLE: Technical Director
EMAIL PATTERN: johan.lange@tottenhamhotspur.com
VALIDATED CLUB EMAIL PATTERNS:
------------------------------
- [first].[last]@arsenal.com
- [first].[last]@chelseafc.com
- [first].[last]@liverpoolfc.com
- [first][last]@mancity.com
- [first].[last]@mufc.co.uk
- [first].[last]@tottenhamhotspur.com
- [first].[last]@avfc.co.uk
- [first].[last]@nufc.co.uk (Newcastle)
THE "SNIPER" OUTREACH METHOD:
-----------------------------
1. CROSS-DEPARTMENT ATTACK:
- Send the 'PSR Advisor' email to the CFO/Finance Dept.
- Send the 'Negotiation Leverage' email to the Sporting Director.
- Purpose: Force a conversation between Finance and Recruitment where YOUR tool is the solution.
2. LINKEDIN VALIDATION:
- Search: "[Club Name] Head of Recruitment"
- Use Hunter.io or RocketReach to verify the email against the patterns above.
3. DEADLINE DAY PRESSURE:
- Send the 'Rapid Valuation' email 48 hours before the window closes.
- This is when the "Hype Gap" is most dangerous and decision-makers are most desperate.
4. ONE-OFF BAIT:
- Always offer to run a "Free Intrinsic Audit" on one specific high-stakes player they are currently linked with in the press.