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| FAIRVALUE: HIGH-PRIORITY RECRUITMENT LEAD LIST | |
| ========================================== | |
| TARGET PERSONAS: | |
| 1. Directors of Football (DOFs) | |
| 2. Sporting Directors | |
| 3. Heads of Recruitment / Chief Scouts | |
| 4. CFOs / PSR Compliance Managers | |
| THE "BIG 6" HIT LIST (2025/26 Season): | |
| -------------------------------------- | |
| CLUB: Arsenal | |
| NAME: Richard Garlick | |
| ROLE: Director of Football Operations | |
| EMAIL PATTERN: richard.garlick@arsenal.com | |
| CLUB: Manchester City | |
| NAME: Txiki Begiristain | |
| ROLE: Director of Football | |
| EMAIL PATTERN: txikibegiristain@mancity.com | |
| CLUB: Manchester United | |
| NAME: Dan Ashworth | |
| ROLE: Sporting Director | |
| EMAIL PATTERN: dan.ashworth@mufc.co.uk | |
| CLUB: Liverpool | |
| NAME: Richard Hughes | |
| ROLE: Sporting Director | |
| EMAIL PATTERN: richard.hughes@liverpoolfc.com | |
| CLUB: Chelsea | |
| NAME: Paul Winstanley / Laurence Stewart | |
| ROLE: Co-Sporting Directors | |
| EMAIL PATTERN: paul.winstanley@chelseafc.com | |
| CLUB: Aston Villa | |
| NAME: Monchi (Ramón Rodríguez Verdejo) | |
| ROLE: President of Football Operations | |
| EMAIL PATTERN: monchi@avfc.co.uk | |
| CLUB: Tottenham Hotspur | |
| NAME: Johan Lange | |
| ROLE: Technical Director | |
| EMAIL PATTERN: johan.lange@tottenhamhotspur.com | |
| VALIDATED CLUB EMAIL PATTERNS: | |
| ------------------------------ | |
| - [first].[last]@arsenal.com | |
| - [first].[last]@chelseafc.com | |
| - [first].[last]@liverpoolfc.com | |
| - [first][last]@mancity.com | |
| - [first].[last]@mufc.co.uk | |
| - [first].[last]@tottenhamhotspur.com | |
| - [first].[last]@avfc.co.uk | |
| - [first].[last]@nufc.co.uk (Newcastle) | |
| THE "SNIPER" OUTREACH METHOD: | |
| ----------------------------- | |
| 1. CROSS-DEPARTMENT ATTACK: | |
| - Send the 'PSR Advisor' email to the CFO/Finance Dept. | |
| - Send the 'Negotiation Leverage' email to the Sporting Director. | |
| - Purpose: Force a conversation between Finance and Recruitment where YOUR tool is the solution. | |
| 2. LINKEDIN VALIDATION: | |
| - Search: "[Club Name] Head of Recruitment" | |
| - Use Hunter.io or RocketReach to verify the email against the patterns above. | |
| 3. DEADLINE DAY PRESSURE: | |
| - Send the 'Rapid Valuation' email 48 hours before the window closes. | |
| - This is when the "Hype Gap" is most dangerous and decision-makers are most desperate. | |
| 4. ONE-OFF BAIT: | |
| - Always offer to run a "Free Intrinsic Audit" on one specific high-stakes player they are currently linked with in the press. | |