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make this block an accordion that can expand upon being clicked to show the full copy - Follow Up Deployment

make this block an accordion that can expand upon being clicked to show the full copy - Follow Up Deployment

add these sections under the Goals text, add as two columns: CORE TACTICS (every year): Leverage university & community activities, and create new platforms that enhance trust and affinity Optimize owned, earned and paid media channels Develop and support high-impact institutional creative projects and priorities Develop and execute against quarterly plans for presidential marcom in partnership with OOP Optimize retail presence to build brand affinity INITIATIVES (this year): Complete our brand strategy and creative strategy Begin redesign of arizona.edu Optimize Social Listening to align with brand strategy (social media plan) Complete biannual market survey in summer 2026 Develop a mechanism for measuring affinity more regularly and across specific audiences Develop new brand creative Create a centralized omni-channel content calendar - Follow Up Deployment

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Please add a short paragraph under the 'social media' tab that tells stakeholders to go to this report link to view the social media report for FY25 - Follow Up Deployment

Please add a short paragraph under the 'social media' tab that tells stakeholders to go to this report link to view the social media report for FY25 - Follow Up Deployment

Add a 'Highlights' section at the top for each section to cover things like adding a chatbot to a website - Follow Up Deployment

Add a 'Highlights' section at the top for each section to cover things like adding a chatbot to a website - Follow Up Deployment

Add a 'Highlights' section at the top for each section to cover things like adding a chatbot to a website - Follow Up Deployment

Add a 'Highlights' section at the top for each section to cover things like adding a chatbot to a website - Follow Up Deployment

Add a 'Highlights' section at the top for each section to cover things like adding a chatbot to a website - Follow Up Deployment

Add a 'Highlights' section at the top for each section to cover things like adding a chatbot to a website - Follow Up Deployment

move the Key Projects content to the Marketing Goals tab - Follow Up Deployment

move the Key Projects content to the Marketing Goals tab - Follow Up Deployment

move the Key Projects content to the Marketing Goals tab - Follow Up Deployment

move the Key Projects content to the Marketing Goals tab - Follow Up Deployment

move the Key Projects content to the Marketing Goals tab - Follow Up Deployment

move the Key Projects content to the Marketing Goals tab - Follow Up Deployment

move the Key Projects content to the Marketing Goals tab - Follow Up Deployment

move the Key Projects content to the Marketing Goals tab - Follow Up Deployment

move the Key Projects content to the Marketing Goals tab - Follow Up Deployment

move the Key Projects content to the Marketing Goals tab - Follow Up Deployment

move the Key Projects content to the Marketing Goals tab - Follow Up Deployment

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move the 'Quarterly Overview' headline and 'Web Performance by Quarter' section to the top of the 'Quarterly Overview' tab - Follow Up Deployment

undefined - Follow Up Deployment

Please add in this information under the 'Web Performance' tab for Q4, styled the same way Q1, Q2 and Q3 are: Q4 Web Performance Highlights Brand Web Portfolio - Arizona.edu Arizona.edu had an increase in sessions YOY (up 21%), while new users were down 33% YOY. The launch of generative search over the summer through Google and Chat GPT is a confirmed reason for much of these declines, as engagement metrics and conversions are holding strong, and increasing in some areas. The FY25 brand campaign was in-market from 1/6 through 5/31, with a quarterly spend of $373,866 (9% less YOY). Metric Performance YOY Sessions 957K ⬆up 21% News Users 306K ⬇down 33% Device Breakdown 67% Desktop, 33% Mobile Avg. Session Duration 3:34 ⬆up 23% Session Default Channel by Users Organic Search (54% of total) $ Spend: Brand Campaign $373,866 ⬇down 9% AZO Web Portfolio - Online.arizona.edu With the AZO campaign spend being down 33% YOY with a total quarterly spend of $1,817,209, the AZO website traffic was down 54% in sessions, and had 32% fewer RFI submissions YOY. Though, the engagement rate increased 20%. Traffic: Sessions were down 54% YOY, New Users down 56% Sources were more evenly distributed than other clients, with Paid Social accounting for 29% of total users (91K users), followed by Paid Search at 27%, and Organic Search at 24%. Engagement: The engagement rate increased 20% YOY (51.4%) The RFI CVR decreased 32% YOY (9.8K total RFIs, 2.1% CVR) Average session duration (02:40) increased 32% YOY Device breakdown is 57% Mobile, 39% Desktop Quarterly spend (AmAZe campaign): $1,817,209 total Q3 spend, which decreased 54% YOY EMC Web Portfolio - Arizona.edu/admissions The Admissions pages saw a decline in sessions YOY (down 9%), while new users were up 17% YOY. Majority of traffic went to the Admissions Overview page (48% of pageviews). Traffic: Sessions of 303,456 were down 9% YOY, New Users of 82,942 up 17% Majority of Session Default Channel by Users was organic search (51%), followed by Paid Search (24%) and Direct (17%) Engagement: The engagement rate decreased by 3% YOY (83.1%) Average session duration (02:15) increased 10% YOY Device breakdown is 57% Desktop, 42% Mobile - Follow Up Deployment

Please add in this information under the 'Web Performance' tab for Q4, styled the same way Q1, Q2 and Q3 are: Q4 Web Performance Highlights Brand Web Portfolio - Arizona.edu Arizona.edu had an increase in sessions YOY (up 21%), while new users were down 33% YOY. The launch of generative search over the summer through Google and Chat GPT is a confirmed reason for much of these declines, as engagement metrics and conversions are holding strong, and increasing in some areas. The FY25 brand campaign was in-market from 1/6 through 5/31, with a quarterly spend of $373,866 (9% less YOY). Metric Performance YOY Sessions 957K ⬆up 21% News Users 306K ⬇down 33% Device Breakdown 67% Desktop, 33% Mobile Avg. Session Duration 3:34 ⬆up 23% Session Default Channel by Users Organic Search (54% of total) $ Spend: Brand Campaign $373,866 ⬇down 9% AZO Web Portfolio - Online.arizona.edu With the AZO campaign spend being down 33% YOY with a total quarterly spend of $1,817,209, the AZO website traffic was down 54% in sessions, and had 32% fewer RFI submissions YOY. Though, the engagement rate increased 20%. Traffic: Sessions were down 54% YOY, New Users down 56% Sources were more evenly distributed than other clients, with Paid Social accounting for 29% of total users (91K users), followed by Paid Search at 27%, and Organic Search at 24%. Engagement: The engagement rate increased 20% YOY (51.4%) The RFI CVR decreased 32% YOY (9.8K total RFIs, 2.1% CVR) Average session duration (02:40) increased 32% YOY Device breakdown is 57% Mobile, 39% Desktop Quarterly spend (AmAZe campaign): $1,817,209 total Q3 spend, which decreased 54% YOY EMC Web Portfolio - Arizona.edu/admissions The Admissions pages saw a decline in sessions YOY (down 9%), while new users were up 17% YOY. Majority of traffic went to the Admissions Overview page (48% of pageviews). Traffic: Sessions of 303,456 were down 9% YOY, New Users of 82,942 up 17% Majority of Session Default Channel by Users was organic search (51%), followed by Paid Search (24%) and Direct (17%) Engagement: The engagement rate decreased by 3% YOY (83.1%) Average session duration (02:15) increased 10% YOY Device breakdown is 57% Desktop, 42% Mobile - Follow Up Deployment

Please add in this information under the 'Web Performance' tab for Q4, styled the same way Q1, Q2 and Q3 are: Q4 Web Performance Highlights Brand Web Portfolio - Arizona.edu Arizona.edu had an increase in sessions YOY (up 21%), while new users were down 33% YOY. The launch of generative search over the summer through Google and Chat GPT is a confirmed reason for much of these declines, as engagement metrics and conversions are holding strong, and increasing in some areas. The FY25 brand campaign was in-market from 1/6 through 5/31, with a quarterly spend of $373,866 (9% less YOY). Metric Performance YOY Sessions 957K ⬆up 21% News Users 306K ⬇down 33% Device Breakdown 67% Desktop, 33% Mobile Avg. Session Duration 3:34 ⬆up 23% Session Default Channel by Users Organic Search (54% of total) $ Spend: Brand Campaign $373,866 ⬇down 9% AZO Web Portfolio - Online.arizona.edu With the AZO campaign spend being down 33% YOY with a total quarterly spend of $1,817,209, the AZO website traffic was down 54% in sessions, and had 32% fewer RFI submissions YOY. Though, the engagement rate increased 20%. Traffic: Sessions were down 54% YOY, New Users down 56% Sources were more evenly distributed than other clients, with Paid Social accounting for 29% of total users (91K users), followed by Paid Search at 27%, and Organic Search at 24%. Engagement: The engagement rate increased 20% YOY (51.4%) The RFI CVR decreased 32% YOY (9.8K total RFIs, 2.1% CVR) Average session duration (02:40) increased 32% YOY Device breakdown is 57% Mobile, 39% Desktop Quarterly spend (AmAZe campaign): $1,817,209 total Q3 spend, which decreased 54% YOY EMC Web Portfolio - Arizona.edu/admissions The Admissions pages saw a decline in sessions YOY (down 9%), while new users were up 17% YOY. Majority of traffic went to the Admissions Overview page (48% of pageviews). Traffic: Sessions of 303,456 were down 9% YOY, New Users of 82,942 up 17% Majority of Session Default Channel by Users was organic search (51%), followed by Paid Search (24%) and Direct (17%) Engagement: The engagement rate decreased by 3% YOY (83.1%) Average session duration (02:15) increased 10% YOY Device breakdown is 57% Desktop, 42% Mobile - Follow Up Deployment

Please add in this information under the 'Web Performance' tab for Q4, styled the same way Q1, Q2 and Q3 are: Q4 Web Performance Highlights Brand Web Portfolio - Arizona.edu Arizona.edu had an increase in sessions YOY (up 21%), while new users were down 33% YOY. The launch of generative search over the summer through Google and Chat GPT is a confirmed reason for much of these declines, as engagement metrics and conversions are holding strong, and increasing in some areas. The FY25 brand campaign was in-market from 1/6 through 5/31, with a quarterly spend of $373,866 (9% less YOY). Metric Performance YOY Sessions 957K ⬆up 21% News Users 306K ⬇down 33% Device Breakdown 67% Desktop, 33% Mobile Avg. Session Duration 3:34 ⬆up 23% Session Default Channel by Users Organic Search (54% of total) $ Spend: Brand Campaign $373,866 ⬇down 9% AZO Web Portfolio - Online.arizona.edu With the AZO campaign spend being down 33% YOY with a total quarterly spend of $1,817,209, the AZO website traffic was down 54% in sessions, and had 32% fewer RFI submissions YOY. Though, the engagement rate increased 20%. Traffic: Sessions were down 54% YOY, New Users down 56% Sources were more evenly distributed than other clients, with Paid Social accounting for 29% of total users (91K users), followed by Paid Search at 27%, and Organic Search at 24%. Engagement: The engagement rate increased 20% YOY (51.4%) The RFI CVR decreased 32% YOY (9.8K total RFIs, 2.1% CVR) Average session duration (02:40) increased 32% YOY Device breakdown is 57% Mobile, 39% Desktop Quarterly spend (AmAZe campaign): $1,817,209 total Q3 spend, which decreased 54% YOY EMC Web Portfolio - Arizona.edu/admissions The Admissions pages saw a decline in sessions YOY (down 9%), while new users were up 17% YOY. Majority of traffic went to the Admissions Overview page (48% of pageviews). Traffic: Sessions of 303,456 were down 9% YOY, New Users of 82,942 up 17% Majority of Session Default Channel by Users was organic search (51%), followed by Paid Search (24%) and Direct (17%) Engagement: The engagement rate decreased by 3% YOY (83.1%) Average session duration (02:15) increased 10% YOY Device breakdown is 57% Desktop, 42% Mobile - Follow Up Deployment

Please add in this information under the 'Web Performance' tab for Q4, styled the same way Q1, Q2 and Q3 are: Q4 Web Performance Highlights Brand Web Portfolio - Arizona.edu Arizona.edu had an increase in sessions YOY (up 21%), while new users were down 33% YOY. The launch of generative search over the summer through Google and Chat GPT is a confirmed reason for much of these declines, as engagement metrics and conversions are holding strong, and increasing in some areas. The FY25 brand campaign was in-market from 1/6 through 5/31, with a quarterly spend of $373,866 (9% less YOY). Metric Performance YOY Sessions 957K ⬆up 21% News Users 306K ⬇down 33% Device Breakdown 67% Desktop, 33% Mobile Avg. Session Duration 3:34 ⬆up 23% Session Default Channel by Users Organic Search (54% of total) $ Spend: Brand Campaign $373,866 ⬇down 9% AZO Web Portfolio - Online.arizona.edu With the AZO campaign spend being down 33% YOY with a total quarterly spend of $1,817,209, the AZO website traffic was down 54% in sessions, and had 32% fewer RFI submissions YOY. Though, the engagement rate increased 20%. Traffic: Sessions were down 54% YOY, New Users down 56% Sources were more evenly distributed than other clients, with Paid Social accounting for 29% of total users (91K users), followed by Paid Search at 27%, and Organic Search at 24%. Engagement: The engagement rate increased 20% YOY (51.4%) The RFI CVR decreased 32% YOY (9.8K total RFIs, 2.1% CVR) Average session duration (02:40) increased 32% YOY Device breakdown is 57% Mobile, 39% Desktop Quarterly spend (AmAZe campaign): $1,817,209 total Q3 spend, which decreased 54% YOY EMC Web Portfolio - Arizona.edu/admissions The Admissions pages saw a decline in sessions YOY (down 9%), while new users were up 17% YOY. Majority of traffic went to the Admissions Overview page (48% of pageviews). Traffic: Sessions of 303,456 were down 9% YOY, New Users of 82,942 up 17% Majority of Session Default Channel by Users was organic search (51%), followed by Paid Search (24%) and Direct (17%) Engagement: The engagement rate decreased by 3% YOY (83.1%) Average session duration (02:15) increased 10% YOY Device breakdown is 57% Desktop, 42% Mobile - Follow Up Deployment

Please add in this information under the 'Web Performance' tab for Q4, styled the same way Q1, Q2 and Q3 are: Q4 Web Performance Highlights Brand Web Portfolio - Arizona.edu Arizona.edu had an increase in sessions YOY (up 21%), while new users were down 33% YOY. The launch of generative search over the summer through Google and Chat GPT is a confirmed reason for much of these declines, as engagement metrics and conversions are holding strong, and increasing in some areas. The FY25 brand campaign was in-market from 1/6 through 5/31, with a quarterly spend of $373,866 (9% less YOY). Metric Performance YOY Sessions 957K ⬆up 21% News Users 306K ⬇down 33% Device Breakdown 67% Desktop, 33% Mobile Avg. Session Duration 3:34 ⬆up 23% Session Default Channel by Users Organic Search (54% of total) $ Spend: Brand Campaign $373,866 ⬇down 9% AZO Web Portfolio - Online.arizona.edu With the AZO campaign spend being down 33% YOY with a total quarterly spend of $1,817,209, the AZO website traffic was down 54% in sessions, and had 32% fewer RFI submissions YOY. Though, the engagement rate increased 20%. Traffic: Sessions were down 54% YOY, New Users down 56% Sources were more evenly distributed than other clients, with Paid Social accounting for 29% of total users (91K users), followed by Paid Search at 27%, and Organic Search at 24%. Engagement: The engagement rate increased 20% YOY (51.4%) The RFI CVR decreased 32% YOY (9.8K total RFIs, 2.1% CVR) Average session duration (02:40) increased 32% YOY Device breakdown is 57% Mobile, 39% Desktop Quarterly spend (AmAZe campaign): $1,817,209 total Q3 spend, which decreased 54% YOY EMC Web Portfolio - Arizona.edu/admissions The Admissions pages saw a decline in sessions YOY (down 9%), while new users were up 17% YOY. Majority of traffic went to the Admissions Overview page (48% of pageviews). Traffic: Sessions of 303,456 were down 9% YOY, New Users of 82,942 up 17% Majority of Session Default Channel by Users was organic search (51%), followed by Paid Search (24%) and Direct (17%) Engagement: The engagement rate decreased by 3% YOY (83.1%) Average session duration (02:15) increased 10% YOY Device breakdown is 57% Desktop, 42% Mobile - Follow Up Deployment

Under the 'Quarterly Projects' tab, add in this information for Q4 quarterly projects and tasks: Q4 Projects & Tasks (April - June) Project Task Deadline Status Work with UITS / CWS / AZ Digital Bootstrap 4 to Bootstrap 5 component audit with CWS Ongoing Work with UITS / CWS / AZ Digital Add new ‘Ranking’ content type(s) to Quickstart 2 Requested changes with CWS Not complete / rollover New Quickstart Navigation Add new navigation design and functionality into Arizona.edu Blocked - TBD pending CWS Not complete / rollover New Quickstart Navigation Add new navigation design and functionality into MarCom Blocked - TBD pending CWS Not complete / rollover Optimize digital marketing ecosystem: email, social, web, brand marquee, paid campaigns Publish new ‘Rankings’ page on MarCom Not complete / rollover Optimize digital marketing ecosystem: email, social, web, brand marquee, paid campaigns Current Students page: Content gap analysis and content outline Apr 8, 2025 Completed Optimize digital marketing ecosystem: email, social, web, brand marquee, paid campaigns Current Students page: Design mockups and user-testing May 14, 2025 Completed Optimize digital marketing ecosystem: email, social, web, brand marquee, paid campaigns Current Students page: web development, QA and launch Jun 30, 2025 Not complete / rollover Optimize digital marketing ecosystem: email, social, web, brand marquee, paid campaigns Strategic Imperatives page on President.arizona.edu 4/16/2025 Completed Optimize digital marketing ecosystem: email, social, web, brand marquee, paid campaigns Near You Network migration into Quickstart 2 5/19/2025 Completed Optimize digital marketing ecosystem: email, social, web, brand marquee, paid campaigns New pages on MarCom; ‘Promotional Items’ and ‘Partnerships & Co-Branding’ Blocked - waiting on content from Janice Not complete / rollover Leverage user-testing and experimentation tools. Userlytics and Optimizely, to inform web updates and redesigns AZO: mobile RFI conversion rate A/B multivaraiant test on program pages Ongoing Leverage user-testing and experimentation tools. Userlytics and Optimizely, to inform web updates and redesigns AZO: Featured Grad Programs Optimizations Ongoing Leverage user-testing and experimentation tools. Userlytics and Optimizely, to inform web updates and redesigns AZO: Featured Undergrad Programs Optimizations Ongoing Health and Water "microsite" pages on Arizona.edu Design mockups and approval May 23, 2025 Completed Health and Water "microsite" pages on Arizona.edu Web development, QA and launch Jun 18, 2025 Completed Trademarks & Licensing website redesign R&D: Competitive analysis Jun 10, 2025 Not complete / rollover Trellis and Marketing Cloud Onboarding / training Ongoing Admissions Annual Content Review Kickoff & GA4 web audit May 7, 2025 Completed Admissions Annual Content Review Design mockups for 7+ pages July 17, 2025 Ongoing Admissions Annual Content Review Web development for 7+ pages July 31, 2025 Ongoing Arizona.edu R&D for FY26 Redesign Kickoff 4/28/2025 Completed Arizona.edu R&D for FY26 Redesign Competitive analysis, heuristic analysis, content audit 6/25 Completed Arizona.edu R&D for FY26 Redesign Qualtrics surveys and user feedback June 25, 2025 Ongoing Arizona.edu R&D for FY26 Redesign Present R&D work to leadership July 22, 2025 Not complete / rollover - Follow Up Deployment

Under the 'Quarterly Projects' tab, add in this information for Q4 quarterly projects and tasks: Q4 Projects & Tasks (April - June) Project Task Deadline Status Work with UITS / CWS / AZ Digital Bootstrap 4 to Bootstrap 5 component audit with CWS Ongoing Work with UITS / CWS / AZ Digital Add new ‘Ranking’ content type(s) to Quickstart 2 Requested changes with CWS Not complete / rollover New Quickstart Navigation Add new navigation design and functionality into Arizona.edu Blocked - TBD pending CWS Not complete / rollover New Quickstart Navigation Add new navigation design and functionality into MarCom Blocked - TBD pending CWS Not complete / rollover Optimize digital marketing ecosystem: email, social, web, brand marquee, paid campaigns Publish new ‘Rankings’ page on MarCom Not complete / rollover Optimize digital marketing ecosystem: email, social, web, brand marquee, paid campaigns Current Students page: Content gap analysis and content outline Apr 8, 2025 Completed Optimize digital marketing ecosystem: email, social, web, brand marquee, paid campaigns Current Students page: Design mockups and user-testing May 14, 2025 Completed Optimize digital marketing ecosystem: email, social, web, brand marquee, paid campaigns Current Students page: web development, QA and launch Jun 30, 2025 Not complete / rollover Optimize digital marketing ecosystem: email, social, web, brand marquee, paid campaigns Strategic Imperatives page on President.arizona.edu 4/16/2025 Completed Optimize digital marketing ecosystem: email, social, web, brand marquee, paid campaigns Near You Network migration into Quickstart 2 5/19/2025 Completed Optimize digital marketing ecosystem: email, social, web, brand marquee, paid campaigns New pages on MarCom; ‘Promotional Items’ and ‘Partnerships & Co-Branding’ Blocked - waiting on content from Janice Not complete / rollover Leverage user-testing and experimentation tools. Userlytics and Optimizely, to inform web updates and redesigns AZO: mobile RFI conversion rate A/B multivaraiant test on program pages Ongoing Leverage user-testing and experimentation tools. Userlytics and Optimizely, to inform web updates and redesigns AZO: Featured Grad Programs Optimizations Ongoing Leverage user-testing and experimentation tools. Userlytics and Optimizely, to inform web updates and redesigns AZO: Featured Undergrad Programs Optimizations Ongoing Health and Water "microsite" pages on Arizona.edu Design mockups and approval May 23, 2025 Completed Health and Water "microsite" pages on Arizona.edu Web development, QA and launch Jun 18, 2025 Completed Trademarks & Licensing website redesign R&D: Competitive analysis Jun 10, 2025 Not complete / rollover Trellis and Marketing Cloud Onboarding / training Ongoing Admissions Annual Content Review Kickoff & GA4 web audit May 7, 2025 Completed Admissions Annual Content Review Design mockups for 7+ pages July 17, 2025 Ongoing Admissions Annual Content Review Web development for 7+ pages July 31, 2025 Ongoing Arizona.edu R&D for FY26 Redesign Kickoff 4/28/2025 Completed Arizona.edu R&D for FY26 Redesign Competitive analysis, heuristic analysis, content audit 6/25 Completed Arizona.edu R&D for FY26 Redesign Qualtrics surveys and user feedback June 25, 2025 Ongoing Arizona.edu R&D for FY26 Redesign Present R&D work to leadership July 22, 2025 Not complete / rollover - Follow Up Deployment

Under the 'Quarterly Projects' tab, add in this information for Q4 quarterly projects and tasks: Q4 Projects & Tasks (April - June) Project Task Deadline Status Work with UITS / CWS / AZ Digital Bootstrap 4 to Bootstrap 5 component audit with CWS Ongoing Work with UITS / CWS / AZ Digital Add new ‘Ranking’ content type(s) to Quickstart 2 Requested changes with CWS Not complete / rollover New Quickstart Navigation Add new navigation design and functionality into Arizona.edu Blocked - TBD pending CWS Not complete / rollover New Quickstart Navigation Add new navigation design and functionality into MarCom Blocked - TBD pending CWS Not complete / rollover Optimize digital marketing ecosystem: email, social, web, brand marquee, paid campaigns Publish new ‘Rankings’ page on MarCom Not complete / rollover Optimize digital marketing ecosystem: email, social, web, brand marquee, paid campaigns Current Students page: Content gap analysis and content outline Apr 8, 2025 Completed Optimize digital marketing ecosystem: email, social, web, brand marquee, paid campaigns Current Students page: Design mockups and user-testing May 14, 2025 Completed Optimize digital marketing ecosystem: email, social, web, brand marquee, paid campaigns Current Students page: web development, QA and launch Jun 30, 2025 Not complete / rollover Optimize digital marketing ecosystem: email, social, web, brand marquee, paid campaigns Strategic Imperatives page on President.arizona.edu 4/16/2025 Completed Optimize digital marketing ecosystem: email, social, web, brand marquee, paid campaigns Near You Network migration into Quickstart 2 5/19/2025 Completed Optimize digital marketing ecosystem: email, social, web, brand marquee, paid campaigns New pages on MarCom; ‘Promotional Items’ and ‘Partnerships & Co-Branding’ Blocked - waiting on content from Janice Not complete / rollover Leverage user-testing and experimentation tools. Userlytics and Optimizely, to inform web updates and redesigns AZO: mobile RFI conversion rate A/B multivaraiant test on program pages Ongoing Leverage user-testing and experimentation tools. Userlytics and Optimizely, to inform web updates and redesigns AZO: Featured Grad Programs Optimizations Ongoing Leverage user-testing and experimentation tools. Userlytics and Optimizely, to inform web updates and redesigns AZO: Featured Undergrad Programs Optimizations Ongoing Health and Water "microsite" pages on Arizona.edu Design mockups and approval May 23, 2025 Completed Health and Water "microsite" pages on Arizona.edu Web development, QA and launch Jun 18, 2025 Completed Trademarks & Licensing website redesign R&D: Competitive analysis Jun 10, 2025 Not complete / rollover Trellis and Marketing Cloud Onboarding / training Ongoing Admissions Annual Content Review Kickoff & GA4 web audit May 7, 2025 Completed Admissions Annual Content Review Design mockups for 7+ pages July 17, 2025 Ongoing Admissions Annual Content Review Web development for 7+ pages July 31, 2025 Ongoing Arizona.edu R&D for FY26 Redesign Kickoff 4/28/2025 Completed Arizona.edu R&D for FY26 Redesign Competitive analysis, heuristic analysis, content audit 6/25 Completed Arizona.edu R&D for FY26 Redesign Qualtrics surveys and user feedback June 25, 2025 Ongoing Arizona.edu R&D for FY26 Redesign Present R&D work to leadership July 22, 2025 Not complete / rollover - Follow Up Deployment

Under the 'Quarterly Projects' tab, add in this information for Q4 quarterly projects and tasks: Q4 Projects & Tasks (April - June) Project Task Deadline Status Work with UITS / CWS / AZ Digital Bootstrap 4 to Bootstrap 5 component audit with CWS Ongoing Work with UITS / CWS / AZ Digital Add new ‘Ranking’ content type(s) to Quickstart 2 Requested changes with CWS Not complete / rollover New Quickstart Navigation Add new navigation design and functionality into Arizona.edu Blocked - TBD pending CWS Not complete / rollover New Quickstart Navigation Add new navigation design and functionality into MarCom Blocked - TBD pending CWS Not complete / rollover Optimize digital marketing ecosystem: email, social, web, brand marquee, paid campaigns Publish new ‘Rankings’ page on MarCom Not complete / rollover Optimize digital marketing ecosystem: email, social, web, brand marquee, paid campaigns Current Students page: Content gap analysis and content outline Apr 8, 2025 Completed Optimize digital marketing ecosystem: email, social, web, brand marquee, paid campaigns Current Students page: Design mockups and user-testing May 14, 2025 Completed Optimize digital marketing ecosystem: email, social, web, brand marquee, paid campaigns Current Students page: web development, QA and launch Jun 30, 2025 Not complete / rollover Optimize digital marketing ecosystem: email, social, web, brand marquee, paid campaigns Strategic Imperatives page on President.arizona.edu 4/16/2025 Completed Optimize digital marketing ecosystem: email, social, web, brand marquee, paid campaigns Near You Network migration into Quickstart 2 5/19/2025 Completed Optimize digital marketing ecosystem: email, social, web, brand marquee, paid campaigns New pages on MarCom; ‘Promotional Items’ and ‘Partnerships & Co-Branding’ Blocked - waiting on content from Janice Not complete / rollover Leverage user-testing and experimentation tools. Userlytics and Optimizely, to inform web updates and redesigns AZO: mobile RFI conversion rate A/B multivaraiant test on program pages Ongoing Leverage user-testing and experimentation tools. Userlytics and Optimizely, to inform web updates and redesigns AZO: Featured Grad Programs Optimizations Ongoing Leverage user-testing and experimentation tools. Userlytics and Optimizely, to inform web updates and redesigns AZO: Featured Undergrad Programs Optimizations Ongoing Health and Water "microsite" pages on Arizona.edu Design mockups and approval May 23, 2025 Completed Health and Water "microsite" pages on Arizona.edu Web development, QA and launch Jun 18, 2025 Completed Trademarks & Licensing website redesign R&D: Competitive analysis Jun 10, 2025 Not complete / rollover Trellis and Marketing Cloud Onboarding / training Ongoing Admissions Annual Content Review Kickoff & GA4 web audit May 7, 2025 Completed Admissions Annual Content Review Design mockups for 7+ pages July 17, 2025 Ongoing Admissions Annual Content Review Web development for 7+ pages July 31, 2025 Ongoing Arizona.edu R&D for FY26 Redesign Kickoff 4/28/2025 Completed Arizona.edu R&D for FY26 Redesign Competitive analysis, heuristic analysis, content audit 6/25 Completed Arizona.edu R&D for FY26 Redesign Qualtrics surveys and user feedback June 25, 2025 Ongoing Arizona.edu R&D for FY26 Redesign Present R&D work to leadership July 22, 2025 Not complete / rollover - Follow Up Deployment

it's missing the Q3 projects and tasks under the 'quarterly projects' tab. Please include these - Follow Up Deployment

it's missing the Q3 projects and tasks under the 'quarterly projects' tab. Please include these - Follow Up Deployment

without changing anything else, please visually group the tasks by project under the 'quarterly projects' tab - Follow Up Deployment

without changing anything else, please visually group the tasks by project under the 'quarterly projects' tab - Follow Up Deployment

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