action_id,description,customer_satisfaction_delta,cost_inr,recurring_cost_inr,order_processing_capacity_delta
1,Shelf placement upgrade,1,800,0,20
2,Barcode billing / POS setup,3,12000,150,50
3,Loyalty points program,5,2000,250,0
4,Neighborhood WhatsApp ordering,4,1500,100,15
5,Milk and dairy display fridge,5,25000,120,10
6,Storage rack expansion,0,7000,0,30
7,Local delivery partner tie-up,5,5000,600,40
8,Referral rewards,3,1800,150,0
9,Slow-mover clearance shelf reset,-2,500,0,6
10,Staff merchandising training,2,2500,0,25
11,Open second branch (deposit + fit-out),12,750000,3000,350
12,Simple ordering website + catalog,6,60000,400,60
13,Hire one delivery rider + scooter,6,45000,900,50
14,Lease nearby stockroom / pickup counter,2,120000,1500,75
15,Always-on targeted social ads,3,4000,1200,0