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<html lang="en">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width,initial-scale=1.0">
<title>HCP Segmentation Dashboard — Pfizer UC</title>
<meta name="description"
content="Longitudinal behavioral analysis for Ulcerative Colitis HCP segmentation — powered by 191-column deep analytics">
<link rel="stylesheet" href="styles.css">
<link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/font-awesome/6.5.1/css/all.min.css">
<script src="https://cdn.jsdelivr.net/npm/chart.js@4.4.1/dist/chart.umd.min.js"></script>
<script src="https://cdn.jsdelivr.net/pyodide/v0.26.0/full/pyodide.js"></script>
</head>
<body>
<!-- Top Header -->
<header class="top-header">
<div class="top-header-left">
<img src="Pfizer_Logo_Color_RGB.png" alt="Pfizer">
<h1>HCP Segmentation Insights</h1>
<span>Ulcerative Colitis — 191-Feature Deep Analytics</span>
</div>
<div><span class="header-badge">Pipeline Stable</span></div>
</header>
<!-- Tab Navigation -->
<nav class="tab-nav">
<button class="tab-btn active" data-tab="tab-overview"><i class="fas fa-chart-pie"></i> Executive
Summary</button>
<button class="tab-btn" data-tab="tab-segments"><i class="fas fa-layer-group"></i> Segment Deep-Dive</button>
<button class="tab-btn" data-tab="tab-adoption"><i class="fas fa-rocket"></i> Brand Adoption</button>
<button class="tab-btn" data-tab="tab-competitive"><i class="fas fa-chess"></i> Competitive Intel</button>
<button class="tab-btn" data-tab="tab-engagement"><i class="fas fa-handshake"></i> Rep Engagement</button>
<button class="tab-btn" data-tab="tab-opportunity"><i class="fas fa-crosshairs"></i> Unlabeled
Opportunity</button>
<button class="tab-btn" data-tab="tab-specialty"><i class="fas fa-stethoscope"></i> Specialty Mix</button>
</nav>
<!-- ==================== TAB 1: EXECUTIVE SUMMARY ==================== -->
<div id="tab-overview" class="tab-content active">
<div class="section-header">
<div class="section-icon"><i class="fas fa-chart-pie"></i></div>
<div>
<div class="section-title">Executive Summary</div>
<div class="section-subtitle">Real KPIs from 20,931 HCPs across 86-week longitudinal panel</div>
</div>
</div>
<div class="grid-5">
<div class="card kpi-card">
<div class="kpi-top"><span class="kpi-label">Total HCPs</span>
<div class="kpi-icon" style="background:#f1f5f9;color:#64748b"><i class="fas fa-users"></i></div>
</div>
<div class="kpi-value" data-count="20931">0</div>
<div class="kpi-sub">86-week longitudinal panel</div>
</div>
<div class="card kpi-card">
<div class="kpi-top"><span class="kpi-label">Labeled Cohort</span>
<div class="kpi-icon" style="background:#eef6fc;color:var(--pfizer-blue)"><i class="fas fa-tag"></i>
</div>
</div>
<div class="kpi-value" data-count="11899">0</div>
<div class="kpi-sub">56.9% of total market</div>
</div>
<div class="card kpi-card">
<div class="kpi-top"><span class="kpi-label">Unlabeled Pool</span>
<div class="kpi-icon" style="background:#f5f3ff;color:var(--seg-unlabeled)"><i
class="fas fa-search"></i></div>
</div>
<div class="kpi-value" data-count="633">0</div>
<div class="kpi-sub">Pending classification</div>
</div>
<div class="card kpi-card">
<div class="kpi-top"><span class="kpi-label">Feature Columns</span>
<div class="kpi-icon" style="background:#ecfaff;color:var(--pfizer-sky)"><i
class="fas fa-database"></i></div>
</div>
<div class="kpi-value" data-count="191">0</div>
<div class="kpi-sub">7 feature blocks engineered</div>
</div>
<div class="card kpi-card">
<div class="kpi-top"><span class="kpi-label">Deep Learning Recall</span>
<div class="kpi-icon" style="background:#ecfdf5;color:var(--accent-green)"><i
class="fas fa-brain"></i></div>
</div>
<div class="kpi-value" data-count="75" data-suffix="%">0</div>
<div class="kpi-sub">On minority class (SEG_C)</div>
</div>
</div>
<div class="alert-box alert-info" style="margin-top:20px"><i class="fas fa-info-circle"></i><span><strong>Data
Source:</strong> All metrics are computed from <code>hcp_analysis_clean.parquet</code> (20,931 HCPs
× 191 columns). KPIs reflect real aggregated prescribing, engagement, and market share data across the
86-week observation window.</span></div>
<div class="grid-2" style="margin-top:24px">
<div class="card">
<div class="chart-title">Population Distribution</div>
<div class="chart-container" style="height:300px"><canvas id="chart-funnel"></canvas></div>
</div>
<div class="card">
<div class="chart-title">Labeled Target Breakdown</div>
<div class="chart-container" style="height:300px"><canvas id="chart-doughnut"></canvas></div>
</div>
</div>
<div class="card" style="margin-top:24px">
<div class="chart-title">Key Metrics by Segment (Labeled Cohort)</div>
<div class="chart-container" style="height:340px"><canvas id="chart-heatmap"></canvas></div>
</div>
</div>
<!-- ==================== TAB 2: SEGMENT DEEP-DIVE ==================== -->
<div id="tab-segments" class="tab-content">
<div class="section-header">
<div class="section-icon"><i class="fas fa-layer-group"></i></div>
<div>
<div class="section-title">Segment Deep-Dive</div>
<div class="section-subtitle">Behavioral profiling from actual 191-column feature engineering</div>
</div>
</div>
<div class="grid-3">
<!-- Seg A -->
<div class="card segment-card seg-a">
<div class="segment-name" style="color:var(--seg-a)">Segment A — Traditional</div>
<div class="segment-desc">Lowest prescribing volume (0.17 UC TRx/wk). Only 3.8% show Pfizer growth.
Highest rep effort per Rx (0.94 details/TRx). Status-quo prescribers resistant to new therapies.
</div>
<div class="segment-stats">
<div class="segment-stat"><span class="segment-stat-label">Population</span><span
class="segment-stat-value">6,406 (53.8%)</span></div>
<div class="segment-stat"><span class="segment-stat-label">UC TRx/week</span><span
class="segment-stat-value">0.171</span></div>
<div class="segment-stat"><span class="segment-stat-label">Pfizer Share of UC</span><span
class="segment-stat-value" style="color:var(--accent-coral)">0.36%</span></div>
<div class="segment-stat"><span class="segment-stat-label">Active Weeks</span><span
class="segment-stat-value">46.1%</span></div>
<div class="segment-stat"><span class="segment-stat-label">Details per Rx</span><span
class="segment-stat-value" style="color:var(--accent-coral)">0.94</span></div>
<div style="margin-top:8px"><span class="badge badge-amber">Low Priority — Baseline</span></div>
</div>
</div>
<!-- Seg B -->
<div class="card segment-card seg-b">
<div class="segment-name" style="color:var(--seg-b)">Segment B — Relationship</div>
<div class="segment-desc">Highest Pfizer growth signal (9.6% growing). Most efficient rep conversion
(0.44 details/TRx). Broadest promo engagement (2.56 channels). The primary commercial target.</div>
<div class="segment-stats">
<div class="segment-stat"><span class="segment-stat-label">Population</span><span
class="segment-stat-value">3,349 (28.2%)</span></div>
<div class="segment-stat"><span class="segment-stat-label">UC TRx/week</span><span
class="segment-stat-value">0.517</span></div>
<div class="segment-stat"><span class="segment-stat-label">Pfizer Share of UC</span><span
class="segment-stat-value" style="color:var(--seg-b)">0.48%</span></div>
<div class="segment-stat"><span class="segment-stat-label">Active Weeks</span><span
class="segment-stat-value">73.3%</span></div>
<div class="segment-stat"><span class="segment-stat-label">Details per Rx</span><span
class="segment-stat-value" style="color:var(--accent-green)">0.44</span></div>
<div style="margin-top:8px"><span class="badge badge-green">High Priority — Target</span></div>
</div>
</div>
<!-- Seg C -->
<div class="card segment-card seg-c">
<div class="segment-name" style="color:var(--seg-c)">Segment C — Didactic</div>
<div class="segment-desc">Highest UC volume (0.71 TRx/wk) and strongest biologic loyalty (11.3% IL-23
share). Most efficient rep relationship (0.38 details/TRx). Protocol-driven, evidence-based HCPs.
</div>
<div class="segment-stats">
<div class="segment-stat"><span class="segment-stat-label">Population</span><span
class="segment-stat-value">2,144 (18.0%)</span></div>
<div class="segment-stat"><span class="segment-stat-label">UC TRx/week</span><span
class="segment-stat-value">0.711</span></div>
<div class="segment-stat"><span class="segment-stat-label">Pfizer Share of UC</span><span
class="segment-stat-value" style="color:var(--seg-c)">0.31%</span></div>
<div class="segment-stat"><span class="segment-stat-label">Active Weeks</span><span
class="segment-stat-value">76.8%</span></div>
<div class="segment-stat"><span class="segment-stat-label">Details per Rx</span><span
class="segment-stat-value" style="color:var(--accent-green)">0.38</span></div>
<div style="margin-top:8px"><span class="badge badge-sky">Upsell Target — Deep Learning Focus</span>
</div>
</div>
</div>
</div>
<div class="grid-2" style="margin-top:24px">
<div class="card">
<div class="chart-title">UC TRx Volume by Segment</div>
<div class="chart-container" style="height:300px"><canvas id="chart-segment-bars"></canvas></div>
</div>
<div class="card">
<div class="chart-title">Medication Mix by Segment</div>
<div class="chart-container" style="height:300px"><canvas id="chart-med-mix"></canvas></div>
</div>
</div>
<!-- HCP 86-Week Timelines (restored from V1) -->
<div class="section-header" style="margin-top:32px">
<div class="section-icon"><i class="fas fa-chart-line"></i></div>
<div>
<div class="section-title">HCP Longitudinal Journeys</div>
<div class="section-subtitle">Visualizing the 86-week sequential data fed into the tensors</div>
</div>
</div>
<div class="sub-tabs">
<button class="sub-tab active" data-subtab="sub-pb">Dr. James Chen (SEG_B)</button>
<button class="sub-tab" data-subtab="sub-pc">Dr. Sarah Williams (SEG_C)</button>
<button class="sub-tab" data-subtab="sub-pa">Dr. Maria Lopez (SEG_A)</button>
</div>
<!-- Dr. Chen (SEG_B) -->
<div id="sub-pb" class="sub-panel active">
<div class="card persona-card">
<div class="persona-header">
<div class="persona-avatar" style="background:var(--pfizer-light)">JC</div>
<div>
<div class="persona-name">Dr. James Chen</div>
<div class="persona-role">San Francisco, CA — Relationship-Centric</div>
<div class="persona-seg" style="color:var(--pfizer-light)">Segment B</div>
</div>
</div>
<div class="persona-detail-grid" style="margin-top:0;margin-bottom:24px">
<div class="persona-metric">
<div class="persona-metric-label">Avg Weekly TRx Volume</div>
<div class="persona-metric-value">14.2</div>
</div>
<div class="persona-metric">
<div class="persona-metric-label">86-Week Interactions</div>
<div class="persona-metric-value">High</div>
</div>
</div>
<div class="chart-container" style="height:320px"><canvas id="chart-pb-main"></canvas></div>
</div>
</div>
<!-- Dr. Williams (SEG_C) -->
<div id="sub-pc" class="sub-panel">
<div class="card persona-card">
<div class="persona-header">
<div class="persona-avatar" style="background:var(--pfizer-deep)">SW</div>
<div>
<div class="persona-name">Dr. Sarah Williams</div>
<div class="persona-role">Chicago, IL — Didactic / Cautious</div>
<div class="persona-seg" style="color:var(--pfizer-deep)">Segment C</div>
</div>
</div>
<div class="persona-detail-grid" style="margin-top:0;margin-bottom:24px">
<div class="persona-metric">
<div class="persona-metric-label">Avg Weekly TRx Volume</div>
<div class="persona-metric-value">6.8</div>
</div>
<div class="persona-metric">
<div class="persona-metric-label">86-Week Interactions</div>
<div class="persona-metric-value">Moderate</div>
</div>
</div>
<div class="chart-container" style="height:320px"><canvas id="chart-pc-main"></canvas></div>
</div>
</div>
<!-- Dr. Lopez (SEG_A) -->
<div id="sub-pa" class="sub-panel">
<div class="card persona-card">
<div class="persona-header">
<div class="persona-avatar" style="background:var(--pfizer-blue)">ML</div>
<div>
<div class="persona-name">Dr. Maria Lopez</div>
<div class="persona-role">Houston, TX — Traditional Prescriber</div>
<div class="persona-seg" style="color:var(--pfizer-blue)">Segment A</div>
</div>
</div>
<div class="persona-detail-grid" style="margin-top:0;margin-bottom:24px">
<div class="persona-metric">
<div class="persona-metric-label">Avg Weekly TRx Volume</div>
<div class="persona-metric-value">12.0</div>
</div>
<div class="persona-metric">
<div class="persona-metric-label">86-Week Interactions</div>
<div class="persona-metric-value">Low</div>
</div>
</div>
<div class="chart-container" style="height:320px"><canvas id="chart-pa-main"></canvas></div>
</div>
</div>
</div>
<!-- ==================== TAB 3: BRAND ADOPTION ==================== -->
<div id="tab-adoption" class="tab-content">
<div class="section-header">
<div class="section-icon"><i class="fas fa-rocket"></i></div>
<div>
<div class="section-title">Brand1 Adoption & Trajectory</div>
<div class="section-subtitle">Adoption funnel, growth signals, and recency trends from real data</div>
</div>
</div>
<div class="grid-3" style="margin-bottom:24px">
<div class="card metric-highlight">
<div class="metric-highlight-value" style="color:var(--accent-coral)">91.4%</div>
<div class="metric-highlight-label">Never Tried Brand1</div>
</div>
<div class="card metric-highlight">
<div class="metric-highlight-value" style="color:var(--accent-green)">5.0%</div>
<div class="metric-highlight-label">Currently Active</div>
</div>
<div class="card metric-highlight">
<div class="metric-highlight-value" style="color:var(--accent-amber)">2.6%</div>
<div class="metric-highlight-label">Trialed Then Lapsed</div>
</div>
</div>
<div class="grid-2">
<div class="card">
<div class="chart-title">Adoption Funnel by Segment (% of each segment)</div>
<div class="chart-container" style="height:300px"><canvas id="chart-adoption-pct"></canvas></div>
</div>
<div class="card">
<div class="chart-title">Adoption Funnel by Segment (Absolute Count)</div>
<div class="chart-container" style="height:300px"><canvas id="chart-adoption-abs"></canvas></div>
</div>
</div>
<div class="grid-2" style="margin-top:24px">
<div class="card">
<div class="chart-title">Growth Signals: Who Is Accelerating?</div>
<div class="chart-container" style="height:300px"><canvas id="chart-growth-signals"></canvas></div>
</div>
<div class="card">
<div class="chart-title">Pfizer TRx: 86-Week Average vs. Recent 8 Weeks</div>
<div class="chart-container" style="height:300px"><canvas id="chart-trend-bars"></canvas></div>
</div>
</div>
</div>
<!-- ==================== TAB 4: COMPETITIVE INTELLIGENCE ==================== -->
<div id="tab-competitive" class="tab-content">
<div class="section-header">
<div class="section-icon"><i class="fas fa-chess"></i></div>
<div>
<div class="section-title">Competitive Intelligence</div>
<div class="section-subtitle">Pfizer vs Brand2 market dynamics across segments</div>
</div>
</div>
<div class="grid-3" style="margin-bottom:24px">
<div class="card metric-highlight">
<div class="metric-highlight-value" style="color:var(--seg-a)">3.90×</div>
<div class="metric-highlight-label">Brand2/Pfizer — SEG_A</div>
</div>
<div class="card metric-highlight">
<div class="metric-highlight-value" style="color:var(--seg-b)">4.43×</div>
<div class="metric-highlight-label">Brand2/Pfizer — SEG_B</div>
</div>
<div class="card metric-highlight">
<div class="metric-highlight-value" style="color:var(--seg-c)">4.29×</div>
<div class="metric-highlight-label">Brand2/Pfizer — SEG_C</div>
</div>
</div>
<div class="alert-box alert-warning"><i class="fas fa-exclamation-triangle"></i><span><strong>Competitive
Pressure:</strong> Brand2 outprescribes Pfizer by 3.9–4.4× across all segments. The gap is widest in
SEG_B (4.43×), the very segment with the highest Pfizer growth trajectory — indicating an active
battleground for share.</span></div>
<div class="grid-2" style="margin-top:24px">
<div class="card">
<div class="chart-title">Pfizer vs Brand2: Market Share of UC (%) by Segment</div>
<div class="chart-container" style="height:300px"><canvas id="chart-comp-share"></canvas></div>
</div>
<div class="card">
<div class="chart-title">Brand2/Pfizer Prescribing Ratio by Segment</div>
<div class="chart-container" style="height:300px"><canvas id="chart-comp-ratio"></canvas></div>
</div>
</div>
<div class="card" style="margin-top:24px">
<div class="chart-title">UC TRx Volume vs Pfizer Market Share (Labeled HCPs)</div>
<div class="chart-container" style="height:420px"><canvas id="chart-scatter-uc"></canvas></div>
</div>
</div>
<!-- ==================== TAB 5: REP ENGAGEMENT ==================== -->
<div id="tab-engagement" class="tab-content">
<div class="section-header">
<div class="section-icon"><i class="fas fa-handshake"></i></div>
<div>
<div class="section-title">Rep Engagement ROI</div>
<div class="section-subtitle">Measuring commercial efficiency: visits, channels, and prescribing impact
</div>
</div>
</div>
<div class="grid-4" style="margin-bottom:24px">
<div class="card metric-highlight">
<div class="metric-highlight-value" style="color:var(--seg-a)">0.94</div>
<div class="metric-highlight-label">Details/Rx — SEG_A</div>
</div>
<div class="card metric-highlight">
<div class="metric-highlight-value" style="color:var(--seg-b)">0.44</div>
<div class="metric-highlight-label">Details/Rx — SEG_B</div>
</div>
<div class="card metric-highlight">
<div class="metric-highlight-value" style="color:var(--seg-c)">0.38</div>
<div class="metric-highlight-label">Details/Rx — SEG_C</div>
</div>
<div class="card metric-highlight">
<div class="metric-highlight-value" style="color:var(--accent-green)">2.1×</div>
<div class="metric-highlight-label">SEG_B is 2.1× more efficient than SEG_A</div>
</div>
</div>
<div class="grid-2">
<div class="card">
<div class="chart-title">Engagement Metrics by Segment</div>
<div class="chart-container" style="height:300px"><canvas id="chart-engagement"></canvas></div>
</div>
<div class="card">
<div class="chart-title">Rep Visits vs Pfizer Prescribing (Scatter)</div>
<div class="chart-container" style="height:300px"><canvas id="chart-scatter-eng"></canvas></div>
</div>
</div>
</div>
<!-- ==================== TAB 6: UNLABELED OPPORTUNITY ==================== -->
<div id="tab-opportunity" class="tab-content">
<div class="section-header">
<div class="section-icon"><i class="fas fa-crosshairs"></i></div>
<div>
<div class="section-title">Unlabeled HCP Opportunity</div>
<div class="section-subtitle">Prioritizing 633 unclassified HCPs for commercial outreach</div>
</div>
</div>
<div class="grid-2" style="align-items: start; margin-bottom: 24px;">
<div>
<div class="grid-3" style="margin-bottom: 24px;">
<div class="card tier-card tier-1">
<div class="tier-value" style="color:var(--accent-green)">39</div>
<div class="tier-label">Tier 1 — Immediate</div>
<div class="tier-desc">Score ≥ 0.60. Highest prescribing + growth signals.</div>
</div>
<div class="card tier-card tier-2">
<div class="tier-value" style="color:var(--accent-amber)">14</div>
<div class="tier-label">Tier 2 — Validate</div>
<div class="tier-desc">Score 0.35–0.60. Moderate opportunity, needs validation.</div>
</div>
<div class="card tier-card tier-3">
<div class="tier-value" style="color:var(--text-muted)">580</div>
<div class="tier-label">Tier 3 — Monitor</div>
<div class="tier-desc">Score < 0.35. Low activity, monitor for emergence.</div>
</div>
</div>
<div class="alert-box alert-warning">
<i class="fas fa-exclamation-triangle"></i>
<span><strong>Coverage Gap:</strong> 347 of 633 unlabeled HCPs (54.8%) have zero rep visits. Among
Tier 1 (high-opportunity) HCPs, many prescribe actively but have never been contacted by a sales
representative.</span>
</div>
</div>
<div class="card" id="inference-card" style="height: 100%;">
<div class="chart-title">Live Model Prediction: Segment Classification</div>
<div class="chart-container" style="height: auto; padding: 15px 0;">
<p style="font-size: 14px; color: var(--text-secondary); margin-bottom: 25px;">
Test the live Hugging Face model (SEG_A vs SEG_BC) with sample HCP data.
</p>
<button id="btn-predict"
style="width: 100%; justify-content: center; border-radius: 8px; padding: 12px; background: var(--pfizer-blue); color: white; border: none; cursor: pointer; font-weight: 600; font-size: 14px; display: flex; align-items: center; gap: 8px; transition: opacity 0.2s;"
onmouseover="this.style.opacity=0.9" onmouseout="this.style.opacity=1">
<i class="fas fa-brain"></i> Run Live Prediction
</button>
<div id="prediction-result"
style="margin-top: 20px; font-weight: 600; color: var(--pfizer-deep); font-size: 16px; background: var(--bg-active); padding: 12px; border-radius: 8px; display: none;">
</div>
</div>
</div>
</div>
<div class="grid-2" style="margin-top:24px">
<div class="card">
<div class="chart-title">Opportunity Score Distribution (633 Unlabeled HCPs)</div>
<div class="chart-container" style="height:300px"><canvas id="chart-opp-hist"></canvas></div>
</div>
<div class="card">
<div class="chart-title">Click a red point to identify the HCP below ↓</div>
<div class="chart-container" style="height:300px"><canvas id="chart-opp-scatter"></canvas></div>
</div>
</div>
<div id="hcp-detail-panel" class="card"
style="margin-top:24px;display:none;border-left:4px solid var(--accent-coral)">
<div class="section-header" style="margin-bottom:16px">
<div class="section-icon" style="background:#fef2f2;color:var(--accent-coral)">
<i class="fas fa-user-md"></i>
</div>
<div>
<div class="section-title" id="hcp-detail-title">HCP Selected</div>
<div class="section-subtitle">Zero rep visits — high opportunity for outreach</div>
</div>
</div>
<div class="grid-5" id="hcp-detail-grid"></div>
<div class="alert-box alert-warning" style="margin-top:16px">
<i class="fas fa-bullhorn"></i>
<span><strong>Action Required:</strong> This HCP has never been visited by a sales representative yet
shows significant UC prescribing activity. Recommend scheduling an initial detail call.</span>
</div>
</div>
</div> ```
<!-- ==================== TAB 7: SPECIALTY MIX ==================== -->
<div id="tab-specialty" class="tab-content">
<div class="section-header">
<div class="section-icon"><i class="fas fa-stethoscope"></i></div>
<div>
<div class="section-title">Specialty & Demographics</div>
<div class="section-subtitle">HCP specialty distribution across segments</div>
</div>
</div>
<div class="grid-2">
<div class="card">
<div class="chart-title">HCPs by Specialty and Segment (Stacked)</div>
<div class="chart-container" style="height:300px"><canvas id="chart-spec-stack"></canvas></div>
</div>
<div class="card">
<div class="chart-title">Specialty Composition (% within each specialty)</div>
<div class="chart-container" style="height:300px"><canvas id="chart-spec-pct"></canvas></div>
</div>
</div>
</div>
<script src="app.js"></script>
</body>
</html> |