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<h1 class="text-4xl md:text-5xl font-bold mb-6 leading-tight text-white">
<strong>Value-Centric</strong>
<span class="bg-gradient-to-r from-primary to-secondary bg-clip-text text-[#C43BFF]">Method</span>
</h1>
<p class="text-xl mb-8 text-white dark:text-white font-light max-w-3xl mx-auto">
Enabling sales to <span class="bg-gradient-to-r from-primary to-secondary bg-clip-text text-[#DB87FF]">QUALIFY</span>, <span class="bg-gradient-to-r from-primary to-secondary bg-clip-text text-[#DB87FF]">QUANTIFY</span> and <span class="bg-gradient-to-r from-primary to-secondary bg-clip-text text-[#DB87FF]">JUSTIFY</span> a unique value proposition.
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<strong>"Why, why, why?"</strong>
</p>
<p class="text-xl mb-8 text-white dark:text-white font-light max-w-3xl mx-auto">
<strong>Qualifying the <strong>"the 3 whys"</strong> step-by-step enables us to align our innovative and industry leading solutions to our customer's most critical business objectives</strong>
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<h3 class="text-xl font-bold mb-3 text-white">Why Buy?</h3>
<p class="text-gray-300">Systematic approach to assess deal viability and strategic fit using our Value-Centric methodology</p>
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<h3 class="text-xl font-bold mb-3 text-white">Why Now?</h3>
<p class="text-gray-300">How to map strategic accounts and engage key decision makers, influencers, and economic buyers</p>
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<h3 class="text-xl font-bold mb-3 text-white">Why Us?</h3>
<p class="text-gray-300">Clearly communicate differentiated value and attach it to customer verified objectives</p>
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<h2 class="text-2xl font-bold mb-6 text-white border-b pb-4 border-white/20">Core Methodology</h2>
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<span class="text-2xl font-bold text-sky-400">1</span>
</div>
<div>
<h3 class="text-xl font-bold mb-2 text-white">Discovery & Pain Identification</h3>
<p class="text-gray-300">Use our industry-specific discovery questions to uncover key business challenges, pains and priorities. Customers care more about solving problems than buying products, so should you</p>
</div>
</div>
<div class="flex flex-col md:flex-row gap-6">
<div class="flex-shrink-0 w-16 h-16 bg-secondary/20 rounded-lg flex items-center justify-center">
<span class="text-2xl font-bold text-sky-400">2</span>
</div>
<div>
<h3 class="text-xl font-bold mb-2 text-white">Value Mapping</h3>
<p class="text-gray-300">Every buyer, in every every industry has different needs. Start strong by aligning "likely" customer needs with our core value propositions using the Value Mapper tool</p>
</div>
</div>
<div class="flex flex-col md:flex-row gap-6">
<div class="flex-shrink-0 w-16 h-16 bg-primary/20 rounded-lg flex items-center justify-center">
<span class="text-2xl font-bold text-sky-400">3</span>
</div>
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<h3 class="text-xl font-bold mb-2 text-white">Quantification</h3>
<p class="text-gray-300">Remember, going slow builds momentum and urgency that helps drive deal progression. Use MEDDICC to quantify business outcomes and ROI using our scorecard approach</p>
</div>
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<span class="text-2xl font-bold text-sky-400">4</span>
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<h3 class="text-xl font-bold mb-2 text-white">Decision Process Alignment</h3>
<p class="text-gray-300">It takes a village to win a new customer. Map and influence stakeholders, buying criteria and timeline during each step of the decision-making process. Expect delays, blockers and last-minute changes in high value deals</p>
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<p class="subtitle">
<strong>Value-centric</strong> selling is <strong>DELIBERATE</strong>.
</p>
<p class="subtitle">
We intentionally identify and attach our offering to <strong>CUSTOMER VERIFIED</strong> value.
</p>
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<ul class="framework-list">
<li class="text-center text-xl"><strong>6 Steps to Value</strong> = <strong class="text-[#8F1CC2]">I.L.L.I.A.D</strong>.</li>
<li><strong>I</strong>DENTIFY: Uncover existing priorities, pain and strategic challenges existing in the customer's <strong>current state</strong>.</li>
<li><strong>L</strong>ISTEN: Actively listen to understand the negative <strong>business impact</strong> these pains create for the customer.</li>
<li><strong>L</strong>EARN: Go beyond the pain & uncover the strategic objectives their desired <strong>future state</strong> will deliver.</li>
<li><strong>I</strong>NVESTIGATE: the <strong>quantifiable</strong> impact and consequences of this pain, what is the cost of <strong>inaction</strong>?</li>
<li><strong>A</strong>SSESS: Map the path from their <strong>current state</strong> to their <strong>future State</strong> and quantify the strategic value of the change.</li>
<li><strong>D</strong>ELIVER: Present a tailored Scaleway solution that delivers the specific, <strong>customer verified</strong> value and outcomes they need to achieve.</li>
</ul>
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<a href="https://scaleway.360learning.com/group/66fbe9a4f3281e47975115a2/stats/courses/mine/active" class="cta-button">Enroll in the Sales Academy Now</a>
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