Upload 3 files
Browse files- app.py +121 -0
- kmeans.pkl +3 -0
- scaler.pkl +3 -0
app.py
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import streamlit as st
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import numpy as np
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import joblib
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# MODEL YÜKLE / LOAD MODEL
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# Dosya adlarının klasöründekilerle aynı olduğundan emin ol!
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try:
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model = joblib.load("kmeans.pkl")
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scaler = joblib.load("scaler.pkl")
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except:
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st.error("Model dosyaları bulunamadı! / Model files not found!")
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st.set_page_config(page_title="Customer Segmentation", page_icon="💎")
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st.title("Customer Personality Segmentation / Müşteri Segmentasyonu")
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st.write("---")
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# 📊 SIDEBAR (Kriterler / Criteria)
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st.sidebar.header("📊 Segment Criteria / Segment Kriterleri")
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st.sidebar.subheader("💎 Premium")
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st.sidebar.write("Income / Gelir > 100,000")
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st.sidebar.write("Spending / Harcama > 2,000")
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st.sidebar.write("Children / Çocuk = 0")
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st.sidebar.write("---")
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st.sidebar.subheader("🛒 Budget / Bütçeli")
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st.sidebar.write("Income / Gelir > 40,000")
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st.sidebar.write("Spending / Harcama > 500")
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st.sidebar.write("---")
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st.sidebar.subheader("📉 Occasional / Seyrek")
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st.sidebar.write("Income / Gelir < 20,000")
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st.sidebar.write("Spending / Harcama < 100")
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st.sidebar.write("---")
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st.sidebar.subheader("⚠️ Alternative / Alternatif")
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st.sidebar.write("Others / Diğerleri")
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# 🎯 INPUTLAR / INPUTS
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col1, col2 = st.columns(2)
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with col1:
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# İstediğin 110.000 ve 3.000 değerlerini varsayılan (default) yaptım:
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income = st.number_input("Income / Gelir ($)", value=110000)
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spending = st.number_input("Spending / Harcama ($)", value=3000)
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with col2:
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kidhome = st.number_input("Kids / Çocuklar", value=0)
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teenhome = st.number_input("Teens / Gençler", value=0)
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recency = st.slider("Recency / Son Alışveriş (Gün)", 0, 100, 15)
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# FEATURE ENGINEERING
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children = kidhome + teenhome
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st.write("---")
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# 🔥 SEGMENT FONKSİYONU / SEGMENT FUNCTION
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def segment_belirle(income, spending, children):
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# Premium Kuralı
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if income > 100000 and spending > 2000 and children == 0:
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return "💎 Premium"
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# Budget Kuralı
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elif income > 40000 and spending > 500:
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return "🛒 Budget"
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# Occasional Kuralı
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elif income < 20000 and spending < 100:
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return "📉 Occasional"
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# Diğerleri
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else:
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return "⚠️ Alternative"
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# 🚀 BUTON / PREDICT
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if st.button("Predict Segment / Segmenti Tahmin Et", use_container_width=True):
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try:
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# MODEL GİRDİSİ (4 Özellik beklediğini varsayıyoruz)
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# Sıralama: [Income, Spending, Children, Recency]
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data = np.array([[income, spending, children, recency]])
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data_scaled = scaler.transform(data)
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cluster = model.predict(data_scaled)[0]
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# 🔥 ASIL SONUÇ (KURAL)
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segment = segment_belirle(income, spending, children)
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# Kullanıcıya bilgi ver / Info Box
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st.info(f"""
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📌 **Entered Values / Girilen Değerler:**
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- Income / Gelir: **${income:,}**
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- Spending / Harcama: **${spending:,}**
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- Total Children / Toplam Çocuk: **{children}**
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- Recency / Güncellik: **{recency} days**
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""")
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st.write(f"🔍 **AI Cluster / Model Kümesi:** {cluster}")
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# 🎯 SONUÇ GÖSTERİMİ / RESULT DISPLAY
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if segment == "💎 Premium":
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st.balloons() # 🎈 Premium tebriği!
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st.success("### Result: 💎 Premium Customer / Değerli Müşteri")
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st.write("This customer is high-value and loyal. / Bu müşteri yüksek değerli ve sadıktır.")
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elif segment == "🛒 Budget":
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st.info("### Result: 🛒 Budget Customer / Bütçeli Müşteri")
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st.write("Standard customer with stable spending. / Dengeli harcaması olan standart müşteri.")
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elif segment == "📉 Occasional":
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st.warning("### Result: 📉 Occasional Customer / Seyrek Müşteri")
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st.write("Low frequency, potential for campaigns. / Düşük frekanslı, kampanya hedefi olabilir.")
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else:
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st.error("### Result: ⚠️ Alternative Customer / Alternatif Müşteri")
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st.write("Uncategorized or unique behavior. / Kategorize edilmemiş veya özel davranışlı.")
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except Exception as e:
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st.error(f"Error / Hata oluştu: {e}")
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st.write("---")
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st.caption("Marketing Campaign Analysis 2026 | Streamlit Multi-Language App")
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kmeans.pkl
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version https://git-lfs.github.com/spec/v1
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oid sha256:f0e7250d5837fcc0f6ceae33875b8102b9825a7f9aebc45f1c15e039f4ef8dfa
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size 9863
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scaler.pkl
ADDED
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@@ -0,0 +1,3 @@
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version https://git-lfs.github.com/spec/v1
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oid sha256:2547f2bb9157dff5763ddabaa854d90bcfd97b3f07017833b79165e72a30f040
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size 999
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