scripts/train_promotion_strategy.py

import pandas as pd
from sklearn.linear_model import LogisticRegression
from sklearn.model_selection import train_test_split
from sklearn.metrics import accuracy_score
import joblib
from utils.preprocessing import preprocess_data
from huggingface_hub import HfApi, login
import os

def train_promotion_strategy():
    """Train the promotion strategy model."""
    # Load data
    df = pd.read_json("data/raw/engagement_metrics.json")
    df = preprocess_data(df)

    # Train promotion strategy model
    promotion_threshold = df['engagement_rate'].quantile(0.8)
    df['promote'] = df['engagement_rate'].apply(lambda x: 1 if x >= promotion_threshold else 0)

    X = df[['caption_length', 'hashtag_count', 'sentiment']]
    y = df['promote']
    X_train, X_test, y_train, y_test = train_test_split(X, y, test_size=0.2, random_state=42)

    promotion_model = LogisticRegression(random_state=42)
    promotion_model.fit(X_train, y_train)
    y_pred = promotion_model.predict(X_test)
    accuracy = accuracy_score(y_test, y_pred)
    print(f"Promotion Prediction Model Accuracy: {accuracy:.4f}")

    # Save the model locally
    joblib.dump(promotion_model, "promotion_strategy_model.pkl")