scripts/analyze_engagement.py

import pandas as pd
from utils.visualization import plot_engagement_heatmap, plot_engagement_over_time
from utils.preprocessing import preprocess_data

def analyze_engagement():
    """Analyze engagement data."""
    # Load data
    df = pd.read_json("data/raw/engagement_metrics.json")
    df = preprocess_data(df)

    # Group by hour for heatmap
    df['hour'] = df['posting_time'].dt.hour
    engagement_by_hour = df.groupby('hour')['engagement_rate'].mean().reset_index()
    plot_engagement_heatmap(engagement_by_hour)

    # Plot engagement over time
    engagement_summary = df.groupby('posting_time').agg({'engagement_rate': 'mean'}).reset_index()
    plot_engagement_over_time(engagement_summary)