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{
  "warning": "Synthetic demonstration experiments. No real traffic, participants, interventions, or measured outcomes are represented.",
  "schema_version": "1.0",
  "experiments": [
    {"id":"DEMO-1001","name":"Checkout simplification","sector":"E-commerce","metric":"Paid orders","hypothesis":"A shorter checkout increases paid orders per visitor.","nA":12000,"kA":720,"nB":11900,"kB":830,"unitValue":45,"costPerTreatment":0.04,"status":"Completed","owner":"Demo / synthetic","notes":"Illustrative exercise only. Conversion events are fabricated."},
    {"id":"DEMO-1002","name":"Multilingual onboarding","sector":"Education","metric":"Completed onboarding","hypothesis":"Localized onboarding improves first-session activation.","nA":8200,"kA":1968,"nB":8160,"kB":2175,"unitValue":8,"costPerTreatment":0.12,"status":"Completed","owner":"Demo / synthetic","notes":"Synthetic and not representative of real learners."},
    {"id":"DEMO-1003","name":"Subscription pricing page","sector":"SaaS","metric":"Plan purchases","hypothesis":"Presenting annual savings improves purchase conversion.","nA":3100,"kA":186,"nB":3210,"kB":204,"unitValue":120,"costPerTreatment":0,"status":"Analyzing","owner":"Demo / synthetic","notes":"Synthetic results; no claim of significance by default."},
    {"id":"DEMO-1004","name":"Customer support routing","sector":"Operations","metric":"Resolved requests","hypothesis":"Priority triage improves resolution within 24 hours.","nA":5100,"kA":3720,"nB":4990,"kB":3788,"unitValue":5,"costPerTreatment":0.2,"status":"Completed","owner":"Demo / synthetic","notes":"Synthetic counts; check guardrail outcomes before deployment."},
    {"id":"DEMO-1005","name":"Donation form copy","sector":"Nonprofit","metric":"Completed donations","hypothesis":"Impact-focused language raises donation completion.","nA":900,"kA":39,"nB":920,"kB":47,"unitValue":35,"costPerTreatment":0.01,"status":"Draft","owner":"Demo / synthetic","notes":"Small synthetic sample. Interpret uncertainty carefully."}
  ]
}