{
  "generated_at": "2026-03-11T20:09:19.207367+00:00",
  "states": [
    {
      "slug": "louisiana",
      "label": "Louisiana",
      "source": "reports/louisiana.md",
      "title": "BHS Behavioral Intelligence Report: Accelerating FORTIFIED Adoption in Louisiana",
      "plays": [
        "Play 1: The Predictable Journey (Turnkey Path)",
        "Play 2: Benefit Legibility & The \"Net Cost\" Reveal",
        "Play 3: Assisted Action for Incentives (Grant Friction)",
        "Play 4: Lifecycle Targeting & The \"Forever Home\" Nurture",
        "Play 5: Leverage Existing Inertia (In-Channel Prompts)",
        "Play 6: The \"Near-Miss\" Salience Capture & Hassle Aversion",
        "Play 7: Community-Cohort Norm Building",
        "Play 8: The Credibility Bridge & Contractor Defaults",
        "Play 9: Third-Party Validation (Institutional Scaffolding)",
        "Play 10: The Certainty Guarantee & Claims Upgrade"
      ]
    }
  ]
}