Update org card with AI focus areas and brand colors

README.md

@@ -1,12 +1,46 @@
 ---
 title: README
-emoji: 🏃
+emoji: 🧠
 colorFrom: yellow
 colorTo: gray
 sdk: static
 pinned: true
 license: mit
-short_description: ITCare llc AI ecosystem
+short_description: ITCare AI - Domain-Specific LLM Fine-tuning
 ---
 
-Edit this `README.md` markdown file to author your organization card.
+# ITCare AI
+
+> Fine-tuned language models for content management systems
+
+## Focus Areas
+
+### Domain-Specific Fine-tuning
+Specialized models trained on real-world CMS data to assist content editors with component selection, page building, and content structure decisions.
+
+### Training Methodology
+
+| Approach | Description |
+|----------|-------------|
+| **Surgical LoRA** | Train upper reasoning layers while preserving base model capabilities |
+| **Multi-format Datasets** | Flat, embedded, hierarchical, and conversational training formats |
+| **Data Augmentation** | Query paraphrasing for linguistic diversity |
+| **Thought Anchors** | Structured `<think>` reasoning in responses |
+
+### Privacy-First Pipeline
+- PII obfuscation in training data
+- Local inference via LM Studio
+- No customer data leaves the machine
+
+### Platform
+Optimized for Apple Silicon using the [MLX framework](https://ml-explore.github.io/mlx/).
+
+## Use Cases
+
+- **Component Recommendations** - Suggest appropriate blocks for page sections
+- **Page Structure** - Design complete page layouts from requirements
+- **Content Assistance** - Help editors with mission-aligned content
+
+---
+
+*Building AI tools for the nonprofit sector*