Update app.py

app.py

@@ -1,326 +1,311 @@
-from dotenv import load_dotenv
-import streamlit as st
-import os
-import google.generativeai as genai
-from puv_formulas import puv_formulas
-from styles import apply_styles, format_creative_response
-from options import tone_options, creative_approaches
-import PyPDF2
-import docx
-from PIL import Image
-import datetime  # Add this import for timestamp
-
-# Cargar variables de entorno
-load_dotenv()
-
-# Configurar API de Google Gemini
-genai.configure(api_key=os.getenv("GOOGLE_API_KEY"))
-
-# Función para obtener la respuesta del modelo Gemini
-def get_gemini_response(product_service, target_audience, main_benefit, tone_of_voice, temperature, 
-                       file_content="", image_parts=None, creative_approach=""):
-    # Check if we have at least one source of information
-    has_file_content = bool(file_content.strip())
-    has_image = image_parts is not None
-    has_text_input = target_audience or product_service or main_benefit
-    
-    if not (has_file_content or has_image or has_text_input):
-        return "Debes proporcionar al menos un tipo de información: público objetivo, producto/servicio, beneficio principal o un archivo de referencia."
-    
-    # If we only have file content but no other inputs, we can proceed
-    if (has_file_content or has_image) and not has_text_input:
-        # File-only mode
-        business_info = "Analyze the provided reference material to extract business information.\n"
-    else:
-        # Regular mode with validation
-        if not target_audience:
-            return "El campo de público objetivo es obligatorio cuando no se proporciona un archivo de referencia completo."
-        
-        if not product_service:
-            return "Debes proporcionar tu producto/servicio cuando no se proporciona un archivo de referencia completo."
-        
-        if not main_benefit:
-            return "Debes proporcionar el beneficio principal cuando no se proporciona un archivo de referencia completo."
-        
-        # Adjust prompt based on what's provided
-        business_info = f"Target Audience: {target_audience}\n"
-        business_info += f"Product/Service: {product_service}\n"
-        business_info += f"Main Benefit: {main_benefit}\n"
-        
-        if tone_of_voice:
-            business_info += f"Brand Tone of Voice: {tone_of_voice}\n"
-    
-    # Add file content if available
-    reference_info = ""
-    if file_content:
-        reference_info = f"\nREFERENCE MATERIAL:\n{file_content}\n"
-    
-    model = genai.GenerativeModel('gemini-2.0-flash')
-    full_prompt = f"""
-    You are a Creative Concept expert. Analyze (internally only, do not output the analysis) the following information:
-    BUSINESS INFORMATION:
-    {business_info}
-    {reference_info}
-    
-    A Creative Idea is a set of pieces created to sell a brand, product, or service, united by the same idea that is transmitted through a creative concept.
-    
-    First, analyze (but don't output) these points:
-    1. TARGET AUDIENCE ANALYSIS:
-       - What everyday concepts are they familiar with?
-       - What TV shows, movies, or cultural references resonate with them?
-       - What emotions and experiences are meaningful to them?
-       - What mental images would be easy for them to recall?
-    
-    2. PRODUCT/SERVICE ANALYSIS:
-       - What is the main benefit or promise?
-       - What makes it unique or different?
-       - What transformation does it offer?
-       - What process or journey does the customer go through?
-    
-    Based on your internal analysis, create THREE different Creative Concepts in Spanish language.
-    Each concept should be a DIRECT ANALOGY or METAPHOR that connects your product/service to something completely different but familiar.
-    
-    Examples of good creative concepts:
-    - "Escribir copy es como cocinar tu plato favorito porque necesitas los ingredientes correctos para que todos quieran probarlo"
-    - "Tu negocio es como un equipo de fútbol: necesita buenos jugadores (productos) y una estrategia clara para ganar clientes"
-    - "Tu curso es como Netflix: ofrece contenido que engancha y soluciones que la gente realmente quiere ver"
-    
-    For each concept, include:
-    
-    CONCEPT: A clear statement of the main benefit
-    CREATIVITY: A direct analogy or metaphor connecting your product to something completely different but familiar
-    
-    CRITICAL INSTRUCTIONS:
-    - Each concept MUST use a direct "X es como Y porque Z" structure
-    - Use SIMPLE, EVERYDAY language that anyone can understand
-    - Avoid technical jargon, complex words, or business terminology
-    - Write as if you're explaining to a friend in a casual conversation
-    - Use everyday objects, activities, movies, TV shows or cultural references everyone knows
-    - Make the connection SURPRISING and UNEXPECTED - connect things that normally wouldn't be connected
-    - Challenge conventional thinking by finding parallels between your product and something completely different
-    - Create analogies that make people say "I never thought of it that way!"
-    - Focus on the main benefit
-    - Create clear mental images
-    - Be easy to remember
-    - Use the brand's tone of voice if provided
-    - Format with proper spacing between sections
-    
-    Output EXACTLY in this format (no additional text) in Spanish language:
-    
-    CONCEPTO CREATIVO 1:
-    
-    Concepto:
-    [Main message/benefit in simple, conversational language]
-    
-    Creatividad:
-    [Direct analogy using everyday language: "X es como Y porque Z"]
-    
-    
-    CONCEPTO CREATIVO 2:
-    
-    Concepto:
-    [Main message/benefit]
-    
-    Creatividad:
-    [Direct analogy: "X es como Y porque Z"]
-    
-    
-    CONCEPTO CREATIVO 3:
-    
-    Concepto:
-    [Main message/benefit]
-    
-    Creatividad:
-    [Direct analogy: "X es como Y porque Z"]
-    """
-    
-    # Handle text-only or text+image requests
-    if image_parts:
-        response = model.generate_content([full_prompt, image_parts], generation_config={"temperature": temperature})
-    else:
-        response = model.generate_content([full_prompt], generation_config={"temperature": temperature})
-    
-    return response.parts[0].text if response and response.parts else "Error generating content."
-
-# Configurar la aplicación Streamlit
-st.set_page_config(page_title="Generador de Ideas Creativas", page_icon="💡", layout="wide")
-
-# Aplicar estilos
-st.markdown(apply_styles(), unsafe_allow_html=True)
-
-# Título de la app
-st.markdown("<h1>Generador de Ideas Creativas</h1>", unsafe_allow_html=True)
-st.markdown("<h3>Crea conceptos creativos poderosos que conecten con tu audiencia y transmitan el valor de tu marca de manera memorable.</h3>", unsafe_allow_html=True)
-
-# Sidebar manual
-with open("manual.md", "r", encoding="utf-8") as file:
-    manual_content = file.read()
-st.sidebar.markdown(manual_content)
-
-# Crear dos columnas
-col1, col2 = st.columns([1, 1])
-
-# Columna izquierda para inputs
-# In the app.py file, update the main_benefit field label and create an accordion for tone options
-with col1:
-    product_service = st.text_area(
-        "¿Cuál es tu producto o servicio?",
-        placeholder="Ejemplo: Curso de copywriting con IA, Programa de coaching..."
-    )
-    
-    main_benefit = st.text_area(
-        "¿Cuál es tu Oferta Dorada/PUV?",
-        placeholder="Ejemplo: Aprender copywriting a través de transformaciones reales de textos..."
-    )
-    
-    target_audience = st.text_area(
-        "¿Cuál es tu público objetivo?",
-        placeholder="Ejemplo: Emprendedores que quieren mejorar sus textos comerciales..."
-    )
-    
-    # Generate button after main inputs
-    generate_button = st.button("Generar Ideas Creativas")
-    
-    with st.expander("Opciones avanzadas"):
-        # Replace nested expanders with a selectbox for tone selection
-        st.write("Tono de voz de la marca (opcional)")
-        
-        # Use selectbox for tone selection
-        selected_tone = st.selectbox(
-            "Selecciona un tono:",
-            options=list(tone_options.keys()),
-            index=0,
-            key="tone_selectbox"
-        )
-        
-        # Display the description of the selected tone
-        if selected_tone != "Ninguno":
-            st.info(tone_options[selected_tone])
-            # Store the selected tone
-            st.session_state.selected_tone = selected_tone
-        else:
-            # Clear any previously selected tone
-            if "selected_tone" in st.session_state:
-                del st.session_state.selected_tone
-        
-        # Use the stored tone or empty string
-        tone_of_voice = st.session_state.get("selected_tone", "")
-        
-        # Añadir cargador de archivos
-        uploaded_file = st.file_uploader("📄 Archivo o imagen de referencia", 
-                                        type=['txt', 'pdf', 'docx', 'jpg', 'jpeg', 'png'])
-        
-        file_content = ""
-        is_image = False
-        image_parts = None
-        
-        if uploaded_file is not None:
-            file_type = uploaded_file.name.split('.')[-1].lower()
-            
-            # Manejar archivos de texto
-            if file_type in ['txt', 'pdf', 'docx']:
-                if file_type == 'txt':
-                    try:
-                        file_content = uploaded_file.read().decode('utf-8')
-                    except Exception as e:
-                        st.error(f"Error al leer el archivo TXT: {str(e)}")
-                        file_content = ""
-                    
-                elif file_type == 'pdf':
-                    try:
-                        pdf_reader = PyPDF2.PdfReader(uploaded_file)
-                        file_content = ""
-                        for page in pdf_reader.pages:
-                            file_content += page.extract_text() + "\n"
-                    except Exception as e:
-                        st.error(f"Error al leer el archivo PDF: {str(e)}")
-                        file_content = ""
-                        
-                elif file_type == 'docx':
-                    try:
-                        doc = docx.Document(uploaded_file)
-                        file_content = "\n".join([para.text for para in doc.paragraphs])
-                    except Exception as e:
-                        st.error(f"Error al leer el archivo DOCX: {str(e)}")
-                        file_content = ""
-            
-            # Manejar archivos de imagen
-            elif file_type in ['jpg', 'jpeg', 'png']:
-                try:
-                    image = Image.open(uploaded_file)
-                    image_bytes = uploaded_file.getvalue()
-                    image_parts = {
-                        "mime_type": uploaded_file.type,
-                        "data": image_bytes
-                    }
-                    is_image = True
-                except Exception as e:
-                    st.error(f"Error al procesar la imagen: {str(e)}")
-                    is_image = False
-        
-
-        # Add creative approach selector (moved outside nested expander)
-        selected_approach = st.selectbox(
-            "Enfoque creativo:",
-            options=list(creative_approaches.keys()),
-            index=0,
-            key="approach_selectbox"
-        )
-        
-        # Display the description of the selected approach
-        st.info(creative_approaches[selected_approach])
-        
-        # Store the selected approach
-        st.session_state.selected_approach = selected_approach
-        
-        # Temperature slider
-        temperature = st.slider(
-            "Nivel de creatividad:",
-            min_value=0.0,
-            max_value=2.0,
-            value=1.0,
-            step=0.1,
-            help="Valores más altos generan ideas más creativas pero menos predecibles."
-        )
-
-with col2:
-    if generate_button:
-        # Store the response in session state so it persists across reruns
-        with st.spinner("Creando tus ideas creativas..."):
-            st.session_state.creative_response = get_gemini_response(
-                product_service,
-                target_audience,
-                main_benefit,
-                tone_of_voice,
-                temperature,
-                file_content,
-                image_parts,
-                st.session_state.get("selected_approach", "")
-                # Removed contrast_level parameter
-            )
-    
-    # Display the response if it exists in session state
-    if 'creative_response' in st.session_state:
-        st.write("### Conceptos Creativos")
-        
-        # Format the response with custom styling
-        formatted_response = format_creative_response(st.session_state.creative_response)
-        
-        # Use markdown with HTML to display the formatted response
-        st.markdown(formatted_response, unsafe_allow_html=True)
-        
-        # Add download button if we have a valid response
-        if st.session_state.creative_response and not st.session_state.creative_response.startswith("Error") and not st.session_state.creative_response.startswith("Debes"):
-            # Get current timestamp for the filename
-            timestamp = datetime.datetime.now().strftime("%Y%m%d_%H%M%S")
-            
-            # Prepare content for download (use the original unformatted response)
-            download_content = st.session_state.creative_response
-            
-            # Download button
-            st.download_button(
-                label="DESCARGAR IDEAS CREATIVAS",
-                data=download_content,
-                file_name=f"conceptos_creativos_{timestamp}.txt",
-                mime="text/plain"
+from dotenv import load_dotenv
+import streamlit as st
+import os
+import google.generativeai as genai
+from puv_formulas import puv_formulas
+from styles import apply_styles, format_creative_response
+from options import tone_options, creative_approaches
+import PyPDF2
+import docx
+from PIL import Image
+import datetime  # Add this import for timestamp
+
+# Cargar variables de entorno
+load_dotenv()
+
+# Configurar API de Google Gemini
+genai.configure(api_key=os.getenv("GOOGLE_API_KEY"))
+
+# Función para obtener la respuesta del modelo Gemini
+def get_gemini_response(product_service, target_audience, main_benefit, tone_of_voice, temperature, file_content="", image_parts=None, creative_approach=""):
+    # Adjust prompt based on what's provided
+    business_info = f"Target Audience: {target_audience}\n"
+    business_info += f"Product/Service: {product_service}\n"
+    business_info += f"Main Benefit: {main_benefit}\n"
+    
+    if tone_of_voice:
+        business_info += f"Brand Tone of Voice: {tone_of_voice}\n"
+    
+    # Add creative approach to business info if provided
+    if creative_approach:
+        # Get the description from the dictionary
+        from options import creative_approaches
+        approach_description = creative_approaches.get(creative_approach, "")
+        business_info += f"\nCREATIVE APPROACH: {creative_approach}\n"
+        business_info += f"Description: {approach_description}\n"
+        business_info += f"IMPORTANT: Please follow this creative approach strictly when generating concepts.\n"
+    
+    # Add file content if available
+    reference_info = ""
+    if file_content:
+        reference_info = f"\nREFERENCE MATERIAL:\n{file_content}\n"
+    
+    model = genai.GenerativeModel('gemini-2.0-flash')
+    full_prompt = f"""
+    You are a Creative Concept expert. Analyze (internally only, do not output the analysis) the following information:
+    BUSINESS INFORMATION:
+    {business_info}
+    {reference_info}
+    
+    A Creative Idea is a set of pieces created to sell a brand, product, or service, united by the same idea that is transmitted through a creative concept.
+    
+    First, analyze (but don't output) these points:
+    1. TARGET AUDIENCE ANALYSIS:
+       - What everyday concepts are they familiar with?
+       - What TV shows, movies, or cultural references resonate with them?
+       - What emotions and experiences are meaningful to them?
+       - What mental images would be easy for them to recall?
+    
+    2. PRODUCT/SERVICE ANALYSIS:
+       - What is the main benefit or promise?
+       - What makes it unique or different?
+       - What transformation does it offer?
+       - What process or journey does the customer go through?
+    
+    Based on your internal analysis, create THREE different Creative Concepts in Spanish language.
+    Each concept should be a DIRECT ANALOGY or METAPHOR that connects your product/service to something completely different but familiar.
+    
+    Examples of good creative concepts:
+    - "Escribir copy es como cocinar tu plato favorito porque necesitas los ingredientes correctos para que todos quieran probarlo"
+    - "Tu negocio es como un equipo de fútbol: necesita buenos jugadores (productos) y una estrategia clara para ganar clientes"
+    - "Tu curso es como Netflix: ofrece contenido que engancha y soluciones que la gente realmente quiere ver"
+    
+    For each concept, include:
+    
+    CONCEPT: A clear statement of the main benefit
+    CREATIVITY: A direct analogy or metaphor connecting your product to something completely different but familiar
+    
+    CRITICAL INSTRUCTIONS:
+    - Each concept MUST use a direct "X es como Y porque Z" structure
+    - Use SIMPLE, EVERYDAY language that anyone can understand
+    - Avoid technical jargon, complex words, or business terminology
+    - Write as if you're explaining to a friend in a casual conversation
+    - Use everyday objects, activities, movies, TV shows or cultural references everyone knows
+    - Make the connection SURPRISING and UNEXPECTED - connect things that normally wouldn't be connected
+    - Challenge conventional thinking by finding parallels between your product and something completely different
+    - Create analogies that make people say "I never thought of it that way!"
+    - Focus on the main benefit
+    - Create clear mental images
+    - Be easy to remember
+    - Use the brand's tone of voice if provided
+    - Format with proper spacing between sections
+    
+    Output EXACTLY in this format (no additional text) in Spanish language:
+    
+    CONCEPTO CREATIVO 1:
+    
+    Concepto:
+    [Main message/benefit in simple, conversational language]
+    
+    Creatividad:
+    [Direct analogy using everyday language: "X es como Y porque Z"]
+    
+    
+    CONCEPTO CREATIVO 2:
+    
+    Concepto:
+    [Main message/benefit]
+    
+    Creatividad:
+    [Direct analogy: "X es como Y porque Z"]
+    
+    
+    CONCEPTO CREATIVO 3:
+    
+    Concepto:
+    [Main message/benefit]
+    
+    Creatividad:
+    [Direct analogy: "X es como Y porque Z"]
+    """
+    
+    # Handle text-only or text+image requests
+    if image_parts:
+        response = model.generate_content([full_prompt, image_parts], generation_config={"temperature": temperature})
+    else:
+        response = model.generate_content([full_prompt], generation_config={"temperature": temperature})
+    
+    return response.parts[0].text if response and response.parts else "Error generating content."
+
+# Configurar la aplicación Streamlit
+st.set_page_config(page_title="Generador de Ideas Creativas", page_icon="💡", layout="wide")
+
+# Aplicar estilos
+st.markdown(apply_styles(), unsafe_allow_html=True)
+
+# Título de la app
+st.markdown("<h1>Generador de Ideas Creativas</h1>", unsafe_allow_html=True)
+st.markdown("<h3>Crea conceptos creativos poderosos que conecten con tu audiencia y transmitan el valor de tu marca de manera memorable.</h3>", unsafe_allow_html=True)
+
+# Sidebar manual
+with open("manual.md", "r", encoding="utf-8") as file:
+    manual_content = file.read()
+st.sidebar.markdown(manual_content)
+
+# Crear dos columnas
+col1, col2 = st.columns([1, 1])
+
+# Columna izquierda para inputs
+# In the app.py file, update the main_benefit field label and create an accordion for tone options
+with col1:
+    product_service = st.text_area(
+        "¿Cuál es tu producto o servicio?",
+        placeholder="Ejemplo: Curso de copywriting con IA, Programa de coaching..."
+    )
+    
+    main_benefit = st.text_area(
+        "¿Cuál es tu Oferta Dorada/PUV?",
+        placeholder="Ejemplo: Aprender copywriting a través de transformaciones reales de textos..."
+    )
+    
+    target_audience = st.text_area(
+        "¿Cuál es tu público objetivo?",
+        placeholder="Ejemplo: Emprendedores que quieren mejorar sus textos comerciales..."
+    )
+    
+    # Generate button after main inputs
+    generate_button = st.button("Generar Ideas Creativas")
+    
+    with st.expander("Opciones avanzadas"):
+        # Replace nested expanders with a selectbox for tone selection
+        st.write("Tono de voz de la marca (opcional)")
+        
+        # Use selectbox for tone selection
+        selected_tone = st.selectbox(
+            "Selecciona un tono:",
+            options=list(tone_options.keys()),
+            index=0,
+            key="tone_selectbox"
+        )
+        
+        # Display the description of the selected tone
+        if selected_tone != "Ninguno":
+            st.info(tone_options[selected_tone])
+            # Store the selected tone
+            st.session_state.selected_tone = selected_tone
+        else:
+            # Clear any previously selected tone
+            if "selected_tone" in st.session_state:
+                del st.session_state.selected_tone
+        
+        # Use the stored tone or empty string
+        tone_of_voice = st.session_state.get("selected_tone", "")
+        
+        # Añadir cargador de archivos
+        uploaded_file = st.file_uploader("📄 Archivo o imagen de referencia", 
+                                        type=['txt', 'pdf', 'docx', 'jpg', 'jpeg', 'png'])
+        
+        file_content = ""
+        is_image = False
+        image_parts = None
+        
+        if uploaded_file is not None:
+            file_type = uploaded_file.name.split('.')[-1].lower()
+            
+            # Manejar archivos de texto
+            if file_type in ['txt', 'pdf', 'docx']:
+                if file_type == 'txt':
+                    try:
+                        file_content = uploaded_file.read().decode('utf-8')
+                    except Exception as e:
+                        st.error(f"Error al leer el archivo TXT: {str(e)}")
+                        file_content = ""
+                    
+                elif file_type == 'pdf':
+                    try:
+                        pdf_reader = PyPDF2.PdfReader(uploaded_file)
+                        file_content = ""
+                        for page in pdf_reader.pages:
+                            file_content += page.extract_text() + "\n"
+                    except Exception as e:
+                        st.error(f"Error al leer el archivo PDF: {str(e)}")
+                        file_content = ""
+                        
+                elif file_type == 'docx':
+                    try:
+                        doc = docx.Document(uploaded_file)
+                        file_content = "\n".join([para.text for para in doc.paragraphs])
+                    except Exception as e:
+                        st.error(f"Error al leer el archivo DOCX: {str(e)}")
+                        file_content = ""
+            
+            # Manejar archivos de imagen
+            elif file_type in ['jpg', 'jpeg', 'png']:
+                try:
+                    image = Image.open(uploaded_file)
+                    image_bytes = uploaded_file.getvalue()
+                    image_parts = {
+                        "mime_type": uploaded_file.type,
+                        "data": image_bytes
+                    }
+                    is_image = True
+                except Exception as e:
+                    st.error(f"Error al procesar la imagen: {str(e)}")
+                    is_image = False
+        
+
+        # Add creative approach selector (moved outside nested expander)
+        selected_approach = st.selectbox(
+            "Enfoque creativo:",
+            options=list(creative_approaches.keys()),
+            index=0,
+            key="approach_selectbox"
+        )
+        
+        # Display the description of the selected approach
+        st.info(creative_approaches[selected_approach])
+        
+        # Store the selected approach
+        st.session_state.selected_approach = selected_approach
+        
+        # Temperature slider
+        temperature = st.slider(
+            "Nivel de creatividad:",
+            min_value=0.0,
+            max_value=2.0,
+            value=1.0,
+            step=0.1,
+            help="Valores más altos generan ideas más creativas pero menos predecibles."
+        )
+
+with col2:
+    if generate_button:
+        # Store the response in session state so it persists across reruns
+        with st.spinner("Creando tus ideas creativas..."):
+            st.session_state.creative_response = get_gemini_response(
+                product_service,
+                target_audience,
+                main_benefit,
+                tone_of_voice,
+                temperature,
+                file_content,
+                image_parts,
+                st.session_state.get("selected_approach", "")
+                # Removed contrast_level parameter
+            )
+    
+    # Display the response if it exists in session state
+    if 'creative_response' in st.session_state:
+        st.write("### Conceptos Creativos")
+        
+        # Format the response with custom styling
+        formatted_response = format_creative_response(st.session_state.creative_response)
+        
+        # Use markdown with HTML to display the formatted response
+        st.markdown(formatted_response, unsafe_allow_html=True)
+        
+        # Add download button if we have a valid response
+        if st.session_state.creative_response and not st.session_state.creative_response.startswith("Error") and not st.session_state.creative_response.startswith("Debes"):
+            # Get current timestamp for the filename
+            timestamp = datetime.datetime.now().strftime("%Y%m%d_%H%M%S")
+            
+            # Prepare content for download (use the original unformatted response)
+            download_content = st.session_state.creative_response
+            
+            # Download button
+            st.download_button(
+                label="DESCARGAR IDEAS CREATIVAS",
+                data=download_content,
+                file_name=f"conceptos_creativos_{timestamp}.txt",
+                mime="text/plain"
             )