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ad_objectives.py

@@ -9,36 +9,136 @@ ad_objectives = {
         "name": "Reconocimiento",
         "description": "Increase your brand visibility and reach people more likely to remember it",
         "key_metrics": ["Reach", "Impressions", "Ad recall lift", "Video plays"],
-        "copy_strategy": "Use memorable messages that highlight brand identity, create content with visual and emotional impact, and emphasize what makes the brand unique"
+        "copy_strategy": "Use memorable messages that highlight brand identity, create content with visual and emotional impact, and emphasize what makes the brand unique",
+        "headline_examples": [
+            "¿Sabías que 7 de cada 10 personas luchan con...?",
+            "La verdad sobre [tema] que nadie te cuenta",
+            "Descubre por qué [problema] afecta a tantos [público objetivo]"
+        ],
+        "avoid": [
+            "Plazas limitadas",
+            "Oferta por tiempo limitado",
+            "Únete ahora",
+            "No te lo pierdas",
+            "Exclusividad o acceso restringido",
+            "Urgencia para comprar"
+        ],
+        "recommended_ctas": [
+            "Descubre más",
+            "Conoce cómo",
+            "Aprende sobre",
+            "Explora las posibilidades"
+        ],
+        "tone": "Educativo, informativo, conversacional - sin presión de venta"
     },
     "Tráfico": {
         "name": "Tráfico",
         "description": "Direct people to a specific destination such as website, Facebook page, Instagram store or app",
         "key_metrics": ["Link clicks", "Page views", "Daily unique reach", "Impressions"],
-        "copy_strategy": "Include clear and direct CTAs, create urgency to visit the destination, highlight the value they'll find when clicking, and use language that invites immediate action"
+        "copy_strategy": "Include clear and direct CTAs, create urgency to visit the destination, highlight the value they'll find when clicking, and use language that invites immediate action",
+        "headline_examples": [
+            "Cómo [producto/servicio] está cambiando la forma en que [público objetivo] aborda [problema]",
+            "3 razones por las que deberías conocer más sobre [tema/producto]",
+            "Descubre la solución que está transformando [industria/actividad]"
+        ],
+        "avoid": [
+            "Lenguaje de venta agresivo",
+            "Enfoque excesivo en compra inmediata"
+        ],
+        "recommended_ctas": [
+            "Visita nuestra página",
+            "Descubre más aquí",
+            "Haz clic para ver",
+            "Conoce todos los detalles"
+        ],
+        "tone": "Curioso, interesante, que genere interés sin presionar a la compra"
     },
     "Interacción": {
         "name": "Interacción",
         "description": "Promote interactions with your page, posts, videos or start conversations in Messenger",
         "key_metrics": ["Page interactions", "Post interactions", "Video plays", "Messages"],
-        "copy_strategy": "Ask intriguing questions, invite people to share opinions, create content that generates discussion, and use a conversational tone that encourages participation"
+        "copy_strategy": "Ask intriguing questions, invite people to share opinions, create content that generates discussion, and use a conversational tone that encourages participation",
+        "headline_examples": [
+            "¿Qué opinas sobre [tema controversial relacionado]?",
+            "¿Te has preguntado alguna vez por qué [pregunta intrigante]?",
+            "Comparte tu experiencia con [tema/situación]"
+        ],
+        "avoid": [
+            "Contenido que no invite a comentar o participar",
+            "Mensajes unidireccionales sin preguntas"
+        ],
+        "recommended_ctas": [
+            "Comparte tu opinión",
+            "Cuéntanos tu experiencia",
+            "¿Estás de acuerdo?",
+            "Comenta qué piensas"
+        ],
+        "tone": "Conversacional, abierto al diálogo, que invite a la participación"
     },
     "Clientes potenciales": {
         "name": "Clientes potenciales",
         "description": "Collect contact information from people interested in your business through forms",
         "key_metrics": ["Lead generation", "Messages", "Conversions", "Cost per lead"],
-        "copy_strategy": "Offer clear value in exchange for contact information, highlight exclusive benefits, minimize risk perception, and create a sense of limited opportunity"
+        "copy_strategy": "Offer clear value in exchange for contact information, highlight exclusive benefits, minimize risk perception, and create a sense of limited opportunity",
+        "headline_examples": [
+            "Descarga gratis: [recurso valioso] para [público objetivo]",
+            "Accede a [beneficio específico] - Solo necesitamos tu email",
+            "[Número] consejos exclusivos para [resolver problema] - Regístrate ahora"
+        ],
+        "avoid": [
+            "No mencionar el valor que recibirán",
+            "Solicitar demasiada información personal"
+        ],
+        "recommended_ctas": [
+            "Descarga gratis",
+            "Obtén acceso",
+            "Regístrate ahora",
+            "Recibe tu [recurso/guía/informe]"
+        ],
+        "tone": "Generoso, que ofrezca valor claro, con moderada sensación de oportunidad"
     },
     "Promoción de la app": {
         "name": "Promoción de la app",
         "description": "Increase installations and specific actions within your mobile application",
         "key_metrics": ["App installations", "App actions", "Cost per installation"],
-        "copy_strategy": "Highlight the app's unique features, emphasize ease of use, show attractive screenshots, and clearly communicate the problem the app solves"
+        "copy_strategy": "Highlight the app's unique features, emphasize ease of use, show attractive screenshots, and clearly communicate the problem the app solves",
+        "headline_examples": [
+            "La app que está revolucionando cómo [público objetivo] [actividad/problema]",
+            "Simplifica tu [actividad diaria] con esta app - Descárgala gratis",
+            "[Beneficio principal] en la palma de tu mano - Nueva app para [público objetivo]"
+        ],
+        "avoid": [
+            "No mostrar la interfaz o beneficios visuales",
+            "Complicar el proceso de descarga"
+        ],
+        "recommended_ctas": [
+            "Descarga ahora",
+            "Pruébala gratis",
+            "Instala la app",
+            "Disponible en App Store/Google Play"
+        ],
+        "tone": "Práctico, enfocado en beneficios, que destaque la facilidad de uso"
     },
     "Ventas": {
         "name": "Ventas",
         "description": "Maximize conversions and sales on your website, app, or Facebook or Instagram store",
         "key_metrics": ["Conversions", "Catalog sales", "Average order value", "ROAS"],
-        "copy_strategy": "Emphasize irresistible offers, create a sense of scarcity or urgency, highlight testimonials from satisfied customers, and eliminate purchase objections with clear guarantees"
+        "copy_strategy": "Emphasize irresistible offers, create a sense of scarcity or urgency, highlight testimonials from satisfied customers, and eliminate purchase objections with clear guarantees",
+        "headline_examples": [
+            "Solo quedan 5 plazas: Transforma tu [beneficio principal] en solo [tiempo]",
+            "Última oportunidad: [Oferta específica] termina esta semana",
+            "[Resultado específico] garantizado o te devolvemos tu dinero"
+        ],
+        "avoid": [
+            "Mensajes vagos sin oferta clara",
+            "Falta de prueba social o testimonios"
+        ],
+        "recommended_ctas": [
+            "Compra ahora",
+            "Asegura tu plaza",
+            "Aprovecha esta oferta",
+            "Añadir al carrito"
+        ],
+        "tone": "Persuasivo, con sentido de urgencia, enfocado en la acción inmediata"
     }
-}
+}

app.py

@@ -193,8 +193,6 @@ with col1:
         )
         selected_objective = ad_objectives[ad_objective_key] if ad_objective_key != "ninguno" else None
 
-        # Removed language selector
-
         ad_temperature = st.slider(
             "Nivel de creatividad",
             min_value=0.0, 

prompts.py

@@ -48,9 +48,44 @@ def create_fb_ad_instruction(target_audience, product, selected_formula, selecte
         Key metrics to optimize for:
         - {', '.join(ad_objective['key_metrics'])}
         
-        Adapt your copy to specifically support this objective by:
+        Copy strategy:
         - {ad_objective['copy_strategy']}
         """
+        
+        # Add headline examples if available
+        if 'headline_examples' in ad_objective:
+            headline_examples = "\n- ".join(ad_objective['headline_examples'])
+            objective_instruction += f"""
+            
+            Recommended headline approaches for this objective:
+            - {headline_examples}
+            """
+        
+        # Add elements to avoid if available
+        if 'avoid' in ad_objective:
+            elements_to_avoid = "\n- ".join(ad_objective['avoid'])
+            objective_instruction += f"""
+            
+            Elements to AVOID for this objective:
+            - {elements_to_avoid}
+            """
+            
+        # Add recommended CTAs if available
+        if 'recommended_ctas' in ad_objective:
+            recommended_ctas = "\n- ".join(ad_objective['recommended_ctas'])
+            objective_instruction += f"""
+            
+            Recommended CTAs for this objective:
+            - {recommended_ctas}
+            """
+            
+        # Add tone guidance if available
+        if 'tone' in ad_objective:
+            objective_instruction += f"""
+            
+            Recommended tone for this objective:
+            {ad_objective['tone']}
+            """
     
     # Create story prompt instruction if provided
     story_instruction = ""