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1 Parent(s): 9310f06

Update formulas/webinar_formulas.py

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  1. formulas/webinar_formulas.py +79 -89
formulas/webinar_formulas.py CHANGED
@@ -7,12 +7,12 @@ webinar_formulas = {
7
  "The Stack: Presenting a highly valuable and irresistible offer by stacking together numerous bonuses, features, and benefits, ultimately increasing the perceived worth far beyond the price.",
8
  "The Close: A structured closing sequence that includes addressing potential objections, creating scarcity/urgency, and providing a clear call to action."
9
  ],
10
- "instructions": [
 
11
  {
12
- "step": 1,
13
- "title": "Audience and Unique Mechanism Analysis",
14
  "description": "Before creating your webinar, deeply understand your audience and the unique way your product solves their problems.",
15
- "actionable_steps": [
16
  "Define your ideal customer with detailed demographics, pain points, and aspirations.",
17
  "Identify their most pressing problems and unmet needs.",
18
  "Analyze what makes your product different from all other solutions (your unique mechanism).",
@@ -20,10 +20,9 @@ webinar_formulas = {
20
  ]
21
  },
22
  {
23
- "step": 2,
24
- "title": "Define Your Big Domino",
25
  "description": "Identify the single most important belief that will make all other objections irrelevant. This belief should connect directly to your unique mechanism.",
26
- "actionable_steps": [
27
  "List all potential objections your audience might have.",
28
  "Identify the core belief that fuels those objections.",
29
  "Craft a clear statement of your Big Domino belief.",
@@ -31,10 +30,9 @@ webinar_formulas = {
31
  ]
32
  },
33
  {
34
- "step": 3,
35
- "title": "Craft Your Four Stories",
36
  "description": "Create four compelling stories that build trust, demonstrate value, and address objections. Each story should highlight your unique mechanism.",
37
- "actionable_steps": [
38
  "Origin Story: Share your journey to discovering the problem and solution.",
39
  "Vehicle Story: Describe how your method or product helped overcome the problem.",
40
  "Internal Belief Story: Share a limiting belief you had to overcome to succeed.",
@@ -42,10 +40,9 @@ webinar_formulas = {
42
  ]
43
  },
44
  {
45
- "step": 4,
46
- "title": "Build Your Stack",
47
  "description": "Create an irresistible offer by stacking valuable components. The perceived value should far exceed the price.",
48
- "actionable_steps": [
49
  "List all core components of your offer (product, service, training).",
50
  "Add valuable bonuses that enhance the main offer (guides, templates, community access).",
51
  "Define the specific benefit of each component, highlighting your unique mechanism.",
@@ -53,82 +50,75 @@ webinar_formulas = {
53
  ]
54
  },
55
  {
56
- "step": 5,
57
- "title": "Structure Your Webinar",
58
- "description": "Organize your presentation with specific time allocations to maintain engagement and flow.",
59
- "segments": [
60
- {
61
- "segment": "Introduction and Welcome (5 minutes)",
62
- "goals": [
63
- "Establish credibility and rapport with the audience.",
64
- "Set expectations for the webinar's content and value.",
65
- "Engage the audience with a compelling hook or question related to the core problem."
66
- ],
67
- "elements": [
68
- "Personal introduction (briefly highlighting expertise).",
69
- "Webinar agenda overview.",
70
- "Icebreaker question or poll to encourage participation.",
71
- "Introduce the pain points your audience is experiencing."
72
- ]
73
- },
74
- {
75
- "segment": "Problem Identification and Big Domino Revelation (5 minutes)",
76
- "goals": [
77
- "Clearly define the problem the audience is facing.",
78
- "Introduce the 'Big Domino' belief that, if addressed, solves or mitigates the problem significantly.",
79
- "Create a sense of urgency and desire for a solution."
80
- ],
81
- "elements": [
82
- "Statistics or data illustrating the problem's impact.",
83
- "Personal anecdote or relatable example of the problem.",
84
- "Introduce the 'Big Domino' and explain its significance.",
85
- "Reveal your Unique Mechanism as the one thing that will help them achieve their dreams."
86
- ]
87
- },
88
- {
89
- "segment": "Storytelling Based on the Four Stories (30 minutes)",
90
- "goals": [
91
- "Build trust and connection with the audience through relatable narratives.",
92
- "Demonstrate the effectiveness of the framework or solution through personal experience and client success stories.",
93
- "Address internal and external objections by showing how they were overcome."
94
- ],
95
- "elements": [
96
- "Origin Story: Share your journey and the challenges you faced before discovering the framework.",
97
- "Vehicle Story: Explain how the 'vehicle' (your coaching program) helped you achieve success.",
98
- "Internal Belief Story: Describe the limiting belief you had to overcome to achieve your goals.",
99
- "External Belief Story: Share a story of how someone else (ideal client) overcame their pain points using your coaching program."
100
- ]
101
- },
102
- {
103
- "segment": "Offer Presentation and Closing (10 minutes)",
104
- "goals": [
105
- "Present a clear and compelling offer that directly addresses the audience's needs.",
106
- "Increase the perceived value of the offer by 'stacking' bonuses and features.",
107
- "Create a sense of urgency and scarcity to encourage immediate action."
108
- ],
109
- "elements": [
110
- "Clearly outline the benefits and features of your 8-week coaching program.",
111
- "Visually present the 'Stack' of bonuses and added value.",
112
- "State the price and explain its justification in relation to the value provided.",
113
- "Create urgency by limiting the offer's availability or adding time-sensitive bonuses.",
114
- "Provide a clear call to action that emphasizes this is the only way to access your unique mechanism."
115
- ]
116
- },
117
- {
118
- "segment": "Questions and Answers (10 minutes)",
119
- "goals": [
120
- "Address any remaining questions or concerns from the audience.",
121
- "Reinforce the value of the offer and the benefits of taking action.",
122
- "Provide a final opportunity for attendees to convert into customers."
123
- ],
124
- "elements": [
125
- "Select and answer relevant questions from the audience.",
126
- "Address common objections or hesitations about joining a coaching program.",
127
- "Restate the core value proposition of the offer and how it solves their pain points.",
128
- "Remind them of your unique mechanism and reinforce the call to action.",
129
- "Provide contact information for follow-up inquiries."
130
- ]
131
- }
132
  ]
133
  }
134
  ],
 
7
  "The Stack: Presenting a highly valuable and irresistible offer by stacking together numerous bonuses, features, and benefits, ultimately increasing the perceived worth far beyond the price.",
8
  "The Close: A structured closing sequence that includes addressing potential objections, creating scarcity/urgency, and providing a clear call to action."
9
  ],
10
+ # Changed "instructions" to "structure" to match the expected key
11
+ "structure": [
12
  {
13
+ "segment": "Audience and Unique Mechanism Analysis",
 
14
  "description": "Before creating your webinar, deeply understand your audience and the unique way your product solves their problems.",
15
+ "elements": [
16
  "Define your ideal customer with detailed demographics, pain points, and aspirations.",
17
  "Identify their most pressing problems and unmet needs.",
18
  "Analyze what makes your product different from all other solutions (your unique mechanism).",
 
20
  ]
21
  },
22
  {
23
+ "segment": "Define Your Big Domino",
 
24
  "description": "Identify the single most important belief that will make all other objections irrelevant. This belief should connect directly to your unique mechanism.",
25
+ "elements": [
26
  "List all potential objections your audience might have.",
27
  "Identify the core belief that fuels those objections.",
28
  "Craft a clear statement of your Big Domino belief.",
 
30
  ]
31
  },
32
  {
33
+ "segment": "Craft Your Four Stories",
 
34
  "description": "Create four compelling stories that build trust, demonstrate value, and address objections. Each story should highlight your unique mechanism.",
35
+ "elements": [
36
  "Origin Story: Share your journey to discovering the problem and solution.",
37
  "Vehicle Story: Describe how your method or product helped overcome the problem.",
38
  "Internal Belief Story: Share a limiting belief you had to overcome to succeed.",
 
40
  ]
41
  },
42
  {
43
+ "segment": "Build Your Stack",
 
44
  "description": "Create an irresistible offer by stacking valuable components. The perceived value should far exceed the price.",
45
+ "elements": [
46
  "List all core components of your offer (product, service, training).",
47
  "Add valuable bonuses that enhance the main offer (guides, templates, community access).",
48
  "Define the specific benefit of each component, highlighting your unique mechanism.",
 
50
  ]
51
  },
52
  {
53
+ "segment": "Introduction and Welcome (5 minutes)",
54
+ "goals": [
55
+ "Establish credibility and rapport with the audience.",
56
+ "Set expectations for the webinar's content and value.",
57
+ "Engage the audience with a compelling hook or question related to the core problem."
58
+ ],
59
+ "elements": [
60
+ "Personal introduction (briefly highlighting expertise).",
61
+ "Webinar agenda overview.",
62
+ "Icebreaker question or poll to encourage participation.",
63
+ "Introduce the pain points your audience is experiencing."
64
+ ]
65
+ },
66
+ {
67
+ "segment": "Problem Identification and Big Domino Revelation (5 minutes)",
68
+ "goals": [
69
+ "Clearly define the problem the audience is facing.",
70
+ "Introduce the 'Big Domino' belief that, if addressed, solves or mitigates the problem significantly.",
71
+ "Create a sense of urgency and desire for a solution."
72
+ ],
73
+ "elements": [
74
+ "Statistics or data illustrating the problem's impact.",
75
+ "Personal anecdote or relatable example of the problem.",
76
+ "Introduce the 'Big Domino' and explain its significance.",
77
+ "Reveal your Unique Mechanism as the one thing that will help them achieve their dreams."
78
+ ]
79
+ },
80
+ {
81
+ "segment": "Storytelling Based on the Four Stories (30 minutes)",
82
+ "goals": [
83
+ "Build trust and connection with the audience through relatable narratives.",
84
+ "Demonstrate the effectiveness of the framework or solution through personal experience and client success stories.",
85
+ "Address internal and external objections by showing how they were overcome."
86
+ ],
87
+ "elements": [
88
+ "Origin Story: Share your journey and the challenges you faced before discovering the framework.",
89
+ "Vehicle Story: Explain how the 'vehicle' (your coaching program) helped you achieve success.",
90
+ "Internal Belief Story: Describe the limiting belief you had to overcome to achieve your goals.",
91
+ "External Belief Story: Share a story of how someone else (ideal client) overcame their pain points using your coaching program."
92
+ ]
93
+ },
94
+ {
95
+ "segment": "Offer Presentation and Closing (10 minutes)",
96
+ "goals": [
97
+ "Present a clear and compelling offer that directly addresses the audience's needs.",
98
+ "Increase the perceived value of the offer by 'stacking' bonuses and features.",
99
+ "Create a sense of urgency and scarcity to encourage immediate action."
100
+ ],
101
+ "elements": [
102
+ "Clearly outline the benefits and features of your 8-week coaching program.",
103
+ "Visually present the 'Stack' of bonuses and added value.",
104
+ "State the price and explain its justification in relation to the value provided.",
105
+ "Create urgency by limiting the offer's availability or adding time-sensitive bonuses.",
106
+ "Provide a clear call to action that emphasizes this is the only way to access your unique mechanism."
107
+ ]
108
+ },
109
+ {
110
+ "segment": "Questions and Answers (10 minutes)",
111
+ "goals": [
112
+ "Address any remaining questions or concerns from the audience.",
113
+ "Reinforce the value of the offer and the benefits of taking action.",
114
+ "Provide a final opportunity for attendees to convert into customers."
115
+ ],
116
+ "elements": [
117
+ "Select and answer relevant questions from the audience.",
118
+ "Address common objections or hesitations about joining a coaching program.",
119
+ "Restate the core value proposition of the offer and how it solves their pain points.",
120
+ "Remind them of your unique mechanism and reinforce the call to action.",
121
+ "Provide contact information for follow-up inquiries."
 
 
 
 
 
 
 
122
  ]
123
  }
124
  ],