Update prompts.py

prompts.py

@@ -1,34 +1,156 @@
-# Define a unified system prompt for copywriting tasks
-system_prompt = """You are a world-class expert copywriter, experienced in creating compelling content that connects emotionally with the target audience.
+from formulas import offer_formulas
+
+offer_system_prompt = """You are a world-class expert copywriter, experienced in creating compelling offers that connect emotionally with the target audience.
 
 OBJECTIVE:
-- Generate convincing content in Spanish
+- Generate a convincing offer in Spanish
 - Connect emotionally with the audience
 - Address real desires, problems, and motivations
 - Maintain natural and conversational language
-- Orient content towards transformation and results
 
 CRITICAL OUTPUT RULES:
-- Output ONLY the requested content with NO introductory text, explanations, or additional commentary
-- Start directly with the content
-- Do not include phrases like "Aquí tienes..." or "Esta es tu..."
-- Follow the specified format and structure exactly
+- Output ONLY the offer itself with NO introductory text, explanations, or additional commentary
+- Start directly with the attention hook or opening phrase
+- The entire response should be ONLY the offer itself following the formula structure
+- Do not include phrases like "Aquí tienes una oferta convincente" or "Esta es tu oferta"
+- Do not use any special formatting, markdown, or HTML tags
+- Do not add any characters that could trigger text box formatting
 """
 
-def create_offer_instruction(avatar_description, product_name, selected_formula_name, offer_formulas=None):
+def create_offer_instruction(avatar_description, product_name, selected_formula_name):
     """
     Creates instructions for generating an offer based on the selected formula.
+    
+    Args:
+        avatar_description: Description of the target audience
+        product_name: Name of the product or service
+        selected_formula_name: Name of the formula to use
+        
+    Returns:
+        str: Complete instruction for generating the offer
     """
     # Get the selected formula
     selected_formula = offer_formulas[selected_formula_name]
     
-    # Get custom instructions from the formula dictionary
-    additional_instructions = selected_formula.get("custom_instructions", "")
+    # Add specific instructions for each formula
+    additional_instructions = ""
+    if selected_formula_name == "Fórmula Sueño-Obstáculo":
+        additional_instructions = """
+SPECIFIC INSTRUCTIONS FOR THIS FORMULA:
+1. PRODUCT/SERVICE NAME HANDLING:
+   - CRITICAL: If a product name is provided, YOU MUST USE THAT EXACT NAME. This is non-negotiable.
+   - If the product name is not empty, use it EXACTLY as provided with no modifications
+   - Only create a new name if no product name is provided or it contains generic placeholders
+
+2. Analyze ALL available information:
+   - Product/service name (use the name provided)
+   - Target audience description (avatar_description)
+   - Content from uploaded files (if any)
+
+3. Determine the most appropriate type (curso, webinar, entrenamiento, etc.) based on:
+   - Any type mentioned in product_name
+   - The nature of the solution described in avatar_description
+   - The most suitable format for the target audience's needs
+
+4. Create a comprehensive offer by combining:
+   - The appropriate type (determined in step 3)
+   - The EXACT product name as provided (if available)
+   - A compelling dream based on avatar_description
+   - A relevant obstacle based on avatar_description
+
+5. The dream should be ambitious but believable, incorporating:
+   - Target audience desires from avatar_description
+   - Explicit goals mentioned in uploaded content (if any)
+
+6. The obstacle should reflect:
+   - Real problems mentioned in avatar_description
+   - Challenges that would normally prevent achieving the dream
+
+7. IMPORTANT: Vary the way you start the phrase. Instead of always using "Se trata de un...", use different openings such as:
+   - "Presentamos un..."
+   - "Te ofrecemos un..."
+   - "Descubre nuestro..."
+   - "Conoce el..."
+   - "Hemos creado un..."
+   - "Imagina tener acceso a un..."
+   - "Por fin existe un..."
+   - "Ahora puedes acceder a un..."
+   - "Tenemos para ti un..."
+   - "Disfruta de un..."
+"""
     
-    # Create the instruction using the system prompt at the beginning
-    instruction = f"""{system_prompt}
+    elif selected_formula_name == "Oferta Dorada":
+        additional_instructions = """
+SPECIFIC INSTRUCTIONS FOR THIS FORMULA:
+1. PRODUCT/SERVICE NAME HANDLING:
+   - CRITICAL: If a product name is provided, YOU MUST USE THAT EXACT NAME in one of the three lines of the offer.
+   - If a product name is provided, use it EXACTLY as provided with no modifications
+   - If no product name is provided, DO NOT create or add ANY name
+   - DO NOT invent names like "ProExpert", "Sistema Profesional", "método XYZ", etc.
+   - DO NOT add product names like "curso", "programa", etc. unless they were explicitly provided
+   - For the third line, use generic terms like "Con nuestra metodología", "Mediante este sistema", 
+     "Gracias a este método", etc. when no specific name is provided
+
+2. FOLLOW THE 6-STEP PROCESS FOR CREATING AN IRRESISTIBLE OFFER:
+
+   STEP 1: IDENTIFY THE MAIN PROBLEM (ATTENTION HOOK)
+   - Analyze the avatar_description DEEPLY to understand their specific pain points
+   - Create a powerful hook that directly addresses their biggest frustration or anxiety
+   - Use statements that make them think "this person understands my situation exactly"
+   - Focus on the emotional impact of their problem, not just the practical aspects
+   - The hook must create an immediate emotional connection
+   - IMPORTANT: Be creative and varied in your approach
+   
+   STEP 2: CRAFT A QUANTIFIABLE VALUE PROMISE
+   - Write a promise COMPLETELY IN CAPITAL LETTERS that includes:
+     * Concrete numbers (money, time, results)
+     * Powerful action verbs (EARN, MULTIPLY, ACHIEVE, MASTER)
+     * Specific timeframes (EN 30 DÍAS, EN SOLO 2 SEMANAS)
+     * Clear effort indicators (CON SOLO 15 MINUTOS DIARIOS)
+   - Follow this structure: CÓMO [LOGRAR RESULTADO DESEADO] SIN [OBJECIÓN O CREENCIA LIMITANTE]
+   - NEVER use exclamation marks (!) in this section
+   - Make the promise both ambitious and believable
+   - AVOID GENERIC PHRASES like "al otro nivel", "en tiempo récord", "como nunca antes", "revolucionario"
+   - Instead, use SPECIFIC, MEASURABLE language that clearly states the exact benefit
 
-CONTENT TYPE: OFFER
+   STEP 3: DEMONSTRATE TRUST AND AUTHORITY
+   - Include elements that prove your system works:
+     * Personal results ("Así como he vendido más de $250,000 USD")
+     * Client results ("Mis clientes han vendido más de $5,000,000")
+     * Social proof (testimonials, case studies)
+   - Establish credibility through specific numbers and verifiable claims
+   - Connect your authority directly to the promised result
+
+   STEP 4: REDUCE DELIVERY TIME
+   - Clearly state how quickly they will see results
+   - Make the timeframe specific and believable
+   - Emphasize speed without sacrificing quality
+   - Use phrases like "en solo X días" or "desde la primera semana"
+   - IMPORTANT: This refers to when they'll see RESULTS, not how long they need to work
+   - Examples: "verás resultados en 30 días", "transformación completa en 8 semanas"
+
+   STEP 5: MINIMIZE CLIENT EFFORT
+   - Address the fear of complicated processes
+   - CLEARLY specify the exact effort required from the client:
+     * Time commitment: "con solo 15 minutos al día"
+     * Frequency: "practicando 3 veces por semana"
+     * Complexity: "siguiendo 5 pasos sencillos"
+     * Prerequisites: "sin necesidad de experiencia previa"
+   - Make the implementation process seem accessible and straightforward
+   - Emphasize the low effort-to-results ratio
+   - Examples: "dedicando solo 20 minutos diarios", "con 3 ejercicios simples"
+
+   STEP 6: COMBINE ALL ELEMENTS INTO A COHESIVE OFFER
+   - Ensure all elements address the SAME core problem
+   - Create a LOGICAL PROGRESSION from problem to solution to implementation
+   - Maintain thematic consistency throughout the entire offer
+   - Be SPECIFIC and CONCRETE - avoid generic superlatives and clichés
+   - Use PRECISE language that creates a clear mental image
+   - BANNED PHRASES: "al otro nivel", "en tiempo récord", "como nunca antes", 
+     "revolucionario", "increíble", "asombroso", "el mejor", "único"
+"""
+    # Create the instruction using the system prompt at the beginning
+    instruction = f"""{offer_system_prompt}
 
 FORMULA TO USE:
 {selected_formula["description"]}
@@ -49,43 +171,4 @@ Create a compelling offer following the formula structure exactly.
         examples_text = "\n\n".join([f"Example {i+1}:\n{example}" for i, example in enumerate(selected_formula["examples"][:3])])
         instruction += f"\n\nGet inspired by these examples:\n{examples_text}"
     
-    return instruction
-
-def create_promise_instruction(number_of_promises, target_audience, product, selected_formula, selected_angle):
-    """
-    Creates instructions for generating promises based on the selected formula and angle.
-    """
-    angle_instruction = ""
-    if selected_angle["description"] != "Generate the bullet without any specific angle":
-        angle_instruction = f"\nApply this angle: {selected_angle['description']}\nStyle: {selected_angle['style']}\nUse these keywords as inspiration: {', '.join(selected_angle['keywords'])}"
-    
-    format_rules = """
-FORMAT RULES:
-- One promise per line
-- No numbers at the beginning
-- No explanations or categories
-- Add a line break between each promise
-- Never include : symbols in promises
-- Each promise must be a complete and concise phrase
-
-PROMISE STRUCTURE:
-- Must be relevant to target audience
-- Must show a specific, measurable result
-- Must include an emotional element
-- Must eliminate an objection or pain point
-- Must inspire immediate action or belief
-"""
-    
-    return (
-        f"{system_prompt}\n\n"
-        f"CONTENT TYPE: PROMISES\n\n"
-        f"{format_rules}\n\n"
-        f"Your task is to create {number_of_promises} irresistible promises designed for {target_audience}. "
-        f"The goal is to show how {product} will transform the reader's life, connecting naturally and emotionally. "
-        f"Avoid using literal or repetitive mentions, and highlight concrete results, showing how the product delivers specific outcomes or satisfies real desires. "
-        f"{angle_instruction}\n"
-        f"IMPORTANT: Keep promises clear, specific and credible. "
-        f"Use the selected formula as a guide:\n\n{selected_formula['description']}\n\n"
-        f"Get inspired by these examples:\n"
-        + '\n'.join([f"- {example}" for example in selected_formula['examples']]) + "\n\n"
-        f"Your goal is to inspire confidence and action, avoiding explanations or categories in the response."
+    return instruction