Update formulas.py

formulas.py

@@ -351,165 +351,158 @@ INSTRUCCIONES ESPECÍFICAS PARA EL CONTRASTE REVELADOR:
             }
         }
     },
-    "Fórmula Sueño-Obstáculo": {
+    "Propuesta Única de Valor": {
         "description": """
-Formula: [Type + Name + Dream + Obstacle]
-
-This formula connects directly with the client's desires and concerns, adapting to the market sophistication level ({sophistication_level}):
-
-1. Type: The solution type (training, product, or service)
-2. Name: Your solution's name
-3. Dream: The big dream or result the client wants to achieve
-4. Obstacle: The obstacle that would normally prevent achieving that dream
-
-### **Adaptation by Sophistication Level ({sophistication_level}):**
-
-#### **Level 1 - New Market:**
-- Type: Use simple and straightforward language
-- Dream: Focus on basic and direct benefits
-- Obstacle: Mention universal and common obstacles
-
-#### **Level 2 - Initial Competition:**
-- Type: Add differentiators to the solution type
-- Dream: Include specific metrics and results
-- Obstacle: Contrast with existing solutions
-
-#### **Level 3 - Saturated Market:**
-- Type: Introduce proprietary terminology
-- Dream: Emphasize unique mechanisms
-- Obstacle: Highlight innovative approaches
-
-#### **Level 4 - Skeptical Market:**
-- Type: Use data-backed terms
-- Dream: Include proofs and case studies
-- Obstacle: Address deep objections with evidence
-
-#### **Level 5 - Desensitized Market:**
-- Type: Focus on transformation and movement
-- Dream: Connect with values and higher purpose
-- Obstacle: Address emotional and philosophical barriers
-
-**Suggested solution types:**
-- Online course
-- Webinar
-- Training
-- Program
-- Workshop
-- Mentorship
-- Consulting
-- Membership
-- System
-- Method
-- Service
-- Product
-- Application
-- Community
-- Masterclass
-
-**Suggested opening variations:**
-- "Se trata de un..."
-- "Presentamos un..."
-- "Te ofrecemos un..."
-- "Descubre nuestro..."
-- "Conoce el..."
-- "Hemos creado un..."
-- "Imagina tener acceso a un..."
-- "Por fin existe un..."
-- "Ahora puedes acceder a un..."
-- "Tenemos para ti un..."
-- "Disfruta de un..."
-
-**Structure Format (Classic example):**
-"Se trata de un (training, product or service) llamado ("name of your solution") que te va a permitir (big dream) aún y cuando (big obstacle)"
+Formula: [TRANSFORMACIÓN EN MAYÚSCULAS + objeciones/preocupaciones en minúsculas]
+
+This formula creates a powerful two-part value proposition that clearly communicates transformation while addressing objections:
+
+### **Elements of the Unique Value Proposition:**
+
+#### **TRANSFORMATION STATEMENT**  
+The first line, always in capital letters for visual emphasis, that clearly states the ambitious but achievable transformation:
+- Begins with a powerful action verb (SELL, ACHIEVE, BUILD, EARN, GENERATE, LEARN)
+- Clearly states what the client will accomplish (Point A to Point B)
+- Includes a specific timeframe when possible
+- Focuses on concrete, measurable results
+- Creates a clear vision of the destination
+
+#### **Objections/Concerns Statement**  
+The second line, in lowercase, that addresses fears, doubts, or limiting beliefs:
+- Begins with "even if" or similar connector
+- Acknowledges the client's current situation (Point A)
+- Addresses key objections about reaching the destination
+- Eliminates concerns about maintaining the new reality (Point B)
+- Validates the client's worries in a way that increases credibility
+
+### **Structure:**  
+"[POWERFUL VERB + SPECIFIC TRANSFORMATION + TIMEFRAME + CLEAR DESTINATION]  
+
+[even if + current situation + objections about the journey + concerns about maintaining results]"  
+
+### **Step-by-Step Creation Process:**
+
+1. **Client Analysis**
+   - Identify their current situation (Point A)
+   - Determine their desired destination (Point B)
+   - Understand the specific transformation they seek
+   - Analyze their main objections and concerns
+
+2. **Transformation Statement Design**
+   - Select the most appropriate action verb (SELL, ACHIEVE, BUILD, EARN, GENERATE, LEARN)
+   - Craft a clear, ambitious but achievable transformation
+   - Include specific metrics when possible (time, money, results)
+   - Ensure it creates a compelling vision of the destination
+
+3. **Objections Statement Development**
+   - Begin with "even if" or similar phrase
+   - Address their current starting point honestly
+   - Include their main doubts about the journey
+   - Acknowledge concerns about maintaining results
+   - Validate their worries in a way that builds trust
+
+4. **Refinement and Optimization**
+   - Verify that both parts connect coherently
+   - Ensure the transformation is specific and measurable
+   - Check that objections are addressed authentically
+   - Adjust language for clarity and impact
+   - Test different versions with your target audience
 """,
         "examples": [
-            # Example 1 - Sales Training
-            """Se trata de mi exclusivo entrenamiento llamado "Venta Express 3.0" con el que te convertirás en todo un Rockstar de las ventas con el que conectarás con tus clientes para inspirarlos al cierre de una forma fácil y divertida aún y cuando sea la primera vez que escuchen de ti.""",
-            
-            # Example 2 - Fitness Program
-            """Presentamos un programa de transformación física llamado "Metabolismo Activado" que te permitirá perder hasta 10 kilos en 8 semanas aún y cuando hayas intentado todas las dietas sin éxito.""",
-            
-            # Example 3 - Digital Marketing
-            """Descubre nuestro sistema de marketing digital llamado "Tráfico Convertidor" que te ayudará a multiplicar tus ventas online sin necesidad de gastar fortunas en publicidad aún y cuando no tengas experiencia previa en marketing.""",
-            
-            # Example 4 - Personal Finance
-            """Tenemos para ti un método financiero llamado "Libertad Financiera Acelerada" que te permitirá generar ingresos pasivos y construir patrimonio aún y cuando partas desde cero o tengas deudas actualmente.""",
-            
-            # Example 5 - Language Learning
-            """Imagina tener acceso a un curso de idiomas llamado "Inglés Sin Barreras Pro" con el que dominarás el inglés conversacional en solo 90 días aún y cuando hayas fracasado con métodos tradicionales en el pasado.""",
-            
-            # Example 6 - Productivity
-            """Hemos creado un workshop intensivo llamado "Productividad Imparable" que te enseñará a duplicar tus resultados trabajando menos horas aún y cuando tengas una agenda completamente saturada.""",
-            
-            # Example 7 - Relationships
-            """Por fin existe un programa de coaching llamado "Conexiones Profundas" que te ayudará a encontrar y mantener relaciones saludables y satisfactorias aún y cuando hayas tenido experiencias dolorosas en el pasado."""
-        ],        
+            """CONSTRUYE UN NEGOCIO DIGITAL RENTABLE EN 6 MESES, SIN DEPENDER DE UN JEFE.
+incluso si hoy no tienes idea de por dónde empezar y te preocupa fracasar en el intento.""",
+
+            """LOGRA EL CUERPO FUERTE Y DEFINIDO QUE SIEMPRE HAS QUERIDO EN 90 DÍAS.
+sin pasar hambre, sin entrenar horas al día y sin renunciar a tus comidas favoritas.""",
+
+            """GANA TUS PRIMEROS $10,000 INVIERTIENDO, AUNQUE NUNCA LO HAYAS HECHO ANTES.
+sin miedo a perder dinero, sin necesidad de ser un experto y sin depender de consejos dudosos.""",
+
+            """APRENDE A HABLAR EN PÚBLICO CON CONFIANZA Y SIN MIEDO EN SOLO 4 SEMANAS.
+aunque hoy te tiemble la voz, sientas nervios al hablar y creas que no naciste para esto.""",
+
+            """VENDE TUS SERVICIOS A PRECIOS PREMIUM EN 60 DÍAS, DUPLICANDO TUS INGRESOS ACTUALES.
+incluso si ahora luchas por conseguir clientes y temes que nadie pague lo que realmente vales.""",
+
+            """CONSTRUYE UNA STARTUP RENTABLE EN 12 MESES, PARTIENDO SOLO DE UNA IDEA.
+incluso si no tienes experiencia previa en negocios, contactos influyentes o grandes inversiones iniciales.""",
+
+            """APRENDE A CREAR APLICACIONES WEB PROFESIONALES EN 90 DÍAS Y CONSIGUE TU PRIMER CLIENTE PAGADO.
+incluso si nunca has escrito una línea de código y crees que la programación es demasiado compleja para ti.""",
+
+            """GENERA UN INGRESO PASIVO DE $2,000 MENSUALES EN 6 MESES CON INVERSIONES SEGURAS.
+incluso si ahora vives mes a mes, tienes miedo al riesgo y crees que necesitas mucho dinero para empezar a invertir."""
+        ],
         "instructions": """
-SPECIFIC INSTRUCTIONS FOR THIS FORMULA:
-
-1. PRODUCT/SERVICE NAME HANDLING:
-   - CRITICAL: If a product name is provided, YOU MUST USE THAT EXACT NAME. This is non-negotiable.
-   - If the product name is not empty, use it EXACTLY as provided with no modifications
-   - Only create a new name if no product name is provided or it contains generic placeholders
-
-2. ANALYZE ALL AVAILABLE INFORMATION:
-   - Consider the market sophistication level ({sophistication_level})
-   - Product/service name (use the name provided)
-   - Target audience description
-   - Content from uploaded files (if any)
-
-3. DETERMINE THE MOST APPROPRIATE TYPE:
-   - Based on any type mentioned in product_name
-   - Consider the nature of the solution described
-   - Choose the most suitable format for the target audience's needs
-   - Adapt according to market sophistication level
-
-4. CREATE A COMPREHENSIVE OFFER BY COMBINING:
-   - The appropriate type (determined in step 3)
-   - The EXACT product name as provided (if available)
-   - A compelling dream based on target audience description
-   - A relevant obstacle based on audience challenges
-
-5. DREAM DEVELOPMENT:
-   - Should be ambitious but believable
-   - Incorporate target audience desires
-   - Include explicit goals from provided content
-   - Match the sophistication level expectations
-
-6. OBSTACLE IDENTIFICATION:
-   - Reflect real problems mentioned in audience description
-   - Address challenges that would prevent dream achievement
-   - Scale complexity based on market sophistication
-
-7. OPENING VARIATION:
-   Use different Spanish openings from the provided list to maintain variety and engagement
-   [Keep existing Spanish opening variations]
-
-8. SOPHISTICATION LEVEL ADAPTATION:
-   Level 1 (New Market):
-   - Use educational and straightforward language
-   - Focus on basic benefits and common obstacles
-   - Keep the promise simple and direct
-
-   Level 2 (Initial Competition):
-   - Add specific differentiators
-   - Include measurable results
-   - Compare indirectly with alternatives
-
-   Level 3 (Saturated Market):
-   - Use proprietary terminology
-   - Focus on unique mechanisms
-   - Highlight innovative approaches
-
-   Level 4 (Skeptical Market):
-   - Include data and research
-   - Add proof elements
-   - Address deep objections
-
-   Level 5 (Desensitized Market):
-   - Focus on emotional transformation
-   - Connect with deeper values
-   - Create movement-based messaging
+SPECIFIC INSTRUCTIONS FOR THE UNIQUE VALUE PROPOSITION:
+
+1. CLIENT ANALYSIS:
+   - Identify the client's current situation (Point A)
+   - Determine their desired destination (Point B)
+   - Understand the specific transformation they seek
+   - Analyze their main objections and concerns about the journey
+
+2. TRANSFORMATION STATEMENT CREATION:
+   - Begin with one of these powerful verbs: SELL, ACHIEVE, BUILD, EARN, GENERATE, LEARN
+   - Craft a clear, ambitious but achievable transformation
+   - Include specific metrics when possible (time, money, results)
+   - Ensure it creates a compelling vision of the destination
+   - Write this entire first line in ALL CAPS for visual emphasis
+   - Make sure the transformation is specific and measurable
+   - Include a timeframe whenever possible (in X days, within Y months)
+   - Focus on concrete results the client will achieve
+
+3. OBJECTIONS STATEMENT DEVELOPMENT:
+   - Begin with "even if" or similar connector phrase
+   - Address their current starting point honestly (Point A)
+   - Include their main doubts about the journey
+   - Acknowledge concerns about maintaining results (Point B)
+   - Write this entire second line in lowercase
+   - Use "without" or "no need for" to eliminate common objections
+   - Validate their worries in a way that builds trust and credibility
+   - Keep this section concise but comprehensive
+
+4. FORMAT RESTRICTIONS:
+   - First line MUST be in ALL CAPS
+   - Second line MUST be in lowercase
+   - First line should begin with one of the specified verbs
+   - Second line should begin with "even if," "without," or similar phrase
+   - Keep each line focused and concise
+   - Ensure both lines work together coherently
+
+5. STEP-BY-STEP CREATION PROCESS:
+   a) RESEARCH:
+      - Identify the client's current pain points and challenges
+      - Determine their desired end result (both practical and emotional)
+      - List the main objections they might have about the journey
+      - Understand their concerns about maintaining results
+
+   b) TRANSFORMATION STATEMENT CREATION:
+      - Select the most appropriate action verb from the provided list
+      - Craft a clear statement of transformation from Point A to Point B
+      - Include specific metrics and timeframes when possible
+      - Ensure the transformation is ambitious but believable
+
+   c) OBJECTIONS STATEMENT DEVELOPMENT:
+      - Begin with an appropriate connector phrase
+      - Address 2-3 key objections or concerns
+      - Validate their current situation without being negative
+      - Acknowledge common fears about the process
+
+   d) REVIEW AND OPTIMIZATION:
+      - Verify that both parts connect coherently
+      - Ensure the transformation is specific and measurable
+      - Check that objections are addressed authentically
+      - Adjust language for clarity and impact
+      - Test different versions with your target audience
+
+6. KEY ELEMENTS TO INCLUDE:
+   - Destination: What specific achievement will the client reach?
+   - Timeframe: How long will it take to achieve the result?
+   - Point A: What is the client's current situation?
+   - Point B: What will their new reality look like?
+   - Objection (Destination): What doubts might they have about reaching that destination?
+   - Objection (Point B): What concerns might they have about maintaining that new reality?
 """
     }
 }