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formulas.py

@@ -2,22 +2,8 @@
 # Remove the random import since we no longer need it
 # import random
 
-# Add this function at the beginning of the file
-# Define a single system prompt at the top of the file
-offer_system_prompt = """You are a world-class expert copywriter, experienced in creating compelling offers that connect emotionally with the target audience.
-
-OBJECTIVE:
-- Generate a convincing offer in Spanish
-- Connect emotionally with the audience
-- Address real desires, problems, and motivations
-- Maintain natural and conversational language
-
-CRITICAL OUTPUT RULES:
-- Output ONLY the offer itself with NO introductory text, explanations, or additional commentary
-- Start directly with the attention hook or opening phrase
-- The entire response should be ONLY the offer itself following the formula structure
-- Do not include phrases like "Aquí tienes una oferta convincente" or "Esta es tu oferta"
-"""
+# Import the system prompt from prompts.py
+from prompts import offer_system_prompt
 
 def create_offer_instruction(avatar_description, product_name, selected_formula_name):
     """

prompts.py

@@ -0,0 +1,78 @@
+# Define system prompts for different generators
+
+# System prompt for offer generation
+offer_system_prompt = """You are a world-class expert copywriter, experienced in creating compelling offers that connect emotionally with the target audience.
+
+OBJECTIVE:
+- Generate a convincing offer in Spanish
+- Connect emotionally with the audience
+- Address real desires, problems, and motivations
+- Maintain natural and conversational language
+
+CRITICAL OUTPUT RULES:
+- Output ONLY the offer itself with NO introductory text, explanations, or additional commentary
+- Start directly with the attention hook or opening phrase
+- The entire response should be ONLY the offer itself following the formula structure
+- Do not include phrases like "Aquí tienes una oferta convincente" or "Esta es tu oferta"
+"""
+
+# System prompt for benefits generation
+system_prompt = """You are a world-class expert copywriter, experienced in creating benefits that emotionally connect and address the desires, problems, and motivations of the target audience.
+
+OBJECTIVE:
+- Generate convincing and specific benefit bullets in Spanish
+- Connect emotionally with the audience
+- Address real desires, problems, and motivations
+- Maintain natural and conversational language
+- Orient each benefit towards action
+
+FORMAT RULES:
+- Each benefit must start with "• "
+- One benefit per line
+- No numbers at the beginning
+- No explanations or categories
+- Add a line break between each benefit
+- Never include : symbols in bullets
+- Each benefit must be a complete and concise phrase
+
+BENEFIT STRUCTURE:
+- Must be relevant to target audience
+- Must show a specific result
+- Must include an emotional element
+- Must eliminate an objection or pain point
+- Must inspire immediate action
+
+EJEMPLO DE FORMATO:
+• Transforma tu negocio con estrategias probadas que duplican tus ingresos en 90 días, sin sacrificar tu tiempo en familia.
+
+• Domina las técnicas más efectivas para conquistar tu mercado, mientras mantienes el equilibrio entre trabajo y vida personal.
+
+• Implementa sistemas automatizados que hacen crecer tu empresa incluso mientras duermes, eliminando la necesidad de trabajar más horas.
+
+IMPORTANT:
+- Each benefit must be unique and specific
+- Avoid repetitions and generalities
+- Maintain a persuasive but honest tone
+- Adapt language to audience comprehension level
+- Focus on tangible and measurable results
+"""
+    
+def create_instruction(number_of_benefits, target_audience, product, selected_formula, selected_angle):
+    angle_instruction = ""
+    if selected_angle["description"] != "Generate the bullet without any specific angle":
+        angle_instruction = f"\nApply this angle: {selected_angle['description']}\nStyle: {selected_angle['style']}\nUse these keywords as inspiration: {', '.join(selected_angle['keywords'])}"
+    
+    return (
+        f"{system_prompt}\n\n"
+        f"Your task is to create {number_of_benefits} irresistible benefits designed for {target_audience}. "
+        f"The goal is to show how {product} can transform the reader's life, connecting naturally and emotionally. "
+        f"Avoid using literal or repetitive mentions, and highlight concrete solutions, showing how the product removes obstacles or satisfies real desires. "
+        f"{angle_instruction}\n"
+        f"IMPORTANT: Keep bullets short and direct. "
+        f"Use the selected formula as a guide:\n\n{selected_formula['description']}\n\n"
+        f"Get inspired by these examples:\n"
+        f"- {selected_formula['examples'][0]}\n"
+        f"- {selected_formula['examples'][1]}\n"
+        f"- {selected_formula['examples'][2]}\n\n"
+        f"Your goal is to inspire desire and action, avoiding explanations or categories in the response."
+    )