Update formulas.py

formulas.py

@@ -1,100 +1,125 @@
-# Dictionary of offer formulas with their descriptions and examples
 offer_formulas = {
     "Oferta Dorada": {
-        "description": """
-Formula: [Attention Hook + QUANTIFIABLE PROMISE IN ALL CAPS + Benefit + Authority + Time or Effort]
-
-This formula is designed to speak directly to the avatar, capturing their attention immediately, reflecting their current situation, and showing the transformation they desire.
-
-### **How to apply it?**
-
-#### 1 **Attention Hook**  
-The first step is to capture the avatar's attention can be a shocking revelation, an unexpected question, or a dramatic fact. IMPORTANT: CUSTOMIZE THE HOOK BASED ON THE AVATAR AND THEIR SPECIFIC PROBLEMS. Don't use generic examples, but adapt them to the client's situation.
-
-Analyze first:
-- What is the avatar's biggest pain or frustration?
-- What are they trying to achieve without success?
-- What limiting beliefs do they have?
-
----
-
-#### 2 **QUANTIFIABLE PROMISE IN ALL CAPS**  
-This is the most important part. You must create a specific, quantifiable promise written COMPLETELY IN CAPITAL LETTERS that immediately captures attention. It must include:
-- Concrete numbers (money, time, results)
-- Powerful action verbs (EARN, MULTIPLY, ACHIEVE, MASTER)
-- The specific result they will obtain
-- Optionally, the time or effort required
-- IMPORTANT: DO NOT USE EXCLAMATION MARKS (!) IN THIS SECTION UNDER ANY CIRCUMSTANCES
-
-**Incorrect example:**  
-"Improve your sales with our system." (Vague, no numbers, no impact).  
-"¡MULTIPLY YOUR SALES IN RECORD TIME!" (Uses exclamation marks, NEVER use them).
-
-**Correct example:**  
-"FACTURA MAS DE $1.000 USD USANDO 15 EMAILS ESCRITOS EN 15 MINUTOS CADA UNO" (Specific, quantifiable, impactful).
-"MULTIPLICA POR 3 TUS INTERACCIONES EN REDES SOCIALES EN SOLO 2 SEMANAS" (Clear, measurable, with defined time).
-
----
-
-#### 3 **Benefit + Authority + Time or Effort**  
-In this part, we explain the result they will obtain, supported by an authority factor (proven method, studies, experience, validations) and establishing a time frame or necessary effort to achieve it.  
-
-**Incorrect example:**  
-"Grow your business with our strategy." (Doesn't say how long it will take or how reliable the strategy is).  
-
-**Correct examples:**  
-"El Sistema de emails persuasivos para que puedas convertir lectores en clientes con lo que multiplicarás tus ventas en solo 30 días."
-"Con nuestra metodología de copywriting podrás crear ofertas irresistibles permitiéndote aumentar tu tasa de conversión en un 200% con solo 15 minutos al día."
-"Gracias a nuestro framework de contenido lograrás posicionarte como autoridad haciendo que tu audiencia te busque a ti en lugar de a tu competencia."
-"Mediante nuestro sistema de automatización conseguirás generar ventas mientras duermes lo que significa libertad financiera real en menos de 90 días."
-"Usando nuestra estrategia de redes sociales alcanzarás 10.000 seguidores cualificados transformando tu presencia digital en una máquina de generación de leads."
-
----
-
-### **Fixed structure:**  
-"[Varied Attention Hook]  
-
-[QUANTIFIABLE PROMISE IN ALL CAPS]  
-
-[Choose one of the 5 structure formats for Benefit + Authority + Time or Effort]"  
-""",
-        "examples": [
-            # Example 1 - Question format (updated with more variety)
-            """¿Por qué sigues perdiendo oportunidades de venta a pesar de tener prospectos interesados?
-    
-    DESCUBRE CÓMO VENDER CON UNA SOLA LLAMADA PRODUCTOS DE MÁS DE $1,000 USD SIN MANIPULAR, MENTIR O FORZAR LA VENTA.
-    
-    Con nuestro proceso de venta persuasiva lograrás convertir objeciones en ventas, como ya han hecho más de 500 emprendedores en menos de 30 días.""",
-    
-            # Example 2 - Statistic format
-            """El 78% de los emprendedores luchan cada mes para llegar a fin de mes, ¿eres uno de ellos?
-    
-    MULTIPLICA TUS INGRESOS POR 3 EN LOS PRÓXIMOS 90 DÍAS SIN TRABAJAR MÁS HORAS NI CONTRATAR PERSONAL ADICIONAL.
-    
-    Mediante nuestro sistema de optimización de negocios alcanzarás la rentabilidad que 327 emprendedores ya disfrutan en menos de un trimestre.""",
-    
-            # Example 3 - Bold statement format with clear time/effort distinction
-            """La mayoría de dietas fallan porque atacan el síntoma y no la causa real del sobrepeso.
-    
-    PIERDE ENTRE 5 Y 8 KILOS EN 30 DÍAS SIN DIETAS RESTRICTIVAS, SIN PASAR HAMBRE Y SIN EFECTO REBOTE.
-    
-    Gracias a nuestro método de reprogramación metabólica activarás tu quema natural de grasa, avalado por estudios clínicos con 94% de efectividad. Verás los primeros resultados en solo 7 días, dedicando apenas 15 minutos diarios a los ejercicios metabólicos.""",
-    
-            # Example 4 - Contrast format
-            """Mientras otros influencers consiguen miles de seguidores cada semana, tú sigues creando contenido que nadie ve.
-    
-    CONSIGUE 100 NUEVOS SEGUIDORES CUALIFICADOS POR SEMANA Y CONVIERTE EL 10% EN CLIENTES PAGANDO CON SOLO 3 PUBLICACIONES SEMANALES.
-    
-    Usando nuestra estrategia de contenido de alto impacto transformarás tu presencia en redes en un canal de ventas automático en menos de 30 días.""",
-    
-            # Example 5 - Empathetic format
-            """Sé lo frustrante que es despertarse sin energía día tras día, sintiendo que nunca hay suficientes horas.
-    
-    AUMENTA TU ENERGÍA UN 65% Y RECUPERA 2 HORAS PRODUCTIVAS AL DÍA CON SOLO 15 MINUTOS DE RUTINA MATUTINA.
-    
-    El Sistema de activación bioenergética optimizará tu rendimiento físico y mental desde la primera semana, usado por los CEOs más exitosos del mundo."""
-        ]
+        "description": "...",  # Existing description
+        "examples": [...],     # Existing examples
+        "instructions": """
+SPECIFIC INSTRUCTIONS FOR THIS FORMULA:
+1. PRODUCT/SERVICE NAME HANDLING:
+   - CRITICAL: If a product name is provided, YOU MUST USE THAT EXACT NAME in one of the three lines of the offer.
+   - If a product name is provided, use it EXACTLY as provided with no modifications
+   - If no product name is provided, DO NOT create or add ANY name
+   - DO NOT invent names like "ProExpert", "Sistema Profesional", "método XYZ", etc.
+   - DO NOT add product names like "curso", "programa", etc. unless they were explicitly provided
+   - For the third line, use generic terms like "Con nuestra metodología", "Mediante este sistema", 
+     "Gracias a este método", etc. when no specific name is provided
+
+2. FOLLOW THE 6-STEP PROCESS FOR CREATING AN IRRESISTIBLE OFFER:
+
+   STEP 1: IDENTIFY THE MAIN PROBLEM (ATTENTION HOOK)
+   - Analyze the avatar_description DEEPLY to understand their specific pain points
+   - Create a powerful hook that directly addresses their biggest frustration or anxiety
+   - Use statements that make them think "this person understands my situation exactly"
+   - Focus on the emotional impact of their problem, not just the practical aspects
+   - The hook must create an immediate emotional connection
+   - IMPORTANT: Be creative and varied in your approach
+   
+   STEP 2: CRAFT A QUANTIFIABLE VALUE PROMISE
+   - Write a promise COMPLETELY IN CAPITAL LETTERS that includes:
+     * Concrete numbers (money, time, results)
+     * Powerful action verbs (EARN, MULTIPLY, ACHIEVE, MASTER)
+     * Specific timeframes (EN 30 DÍAS, EN SOLO 2 SEMANAS)
+     * Clear effort indicators (CON SOLO 15 MINUTOS DIARIOS)
+   - Follow this structure: CÓMO [LOGRAR RESULTADO DESEADO] SIN [OBJECIÓN O CREENCIA LIMITANTE]
+   - NEVER use exclamation marks (!) in this section
+   - Make the promise both ambitious and believable
+   - AVOID GENERIC PHRASES like "al otro nivel", "en tiempo récord", "como nunca antes", "revolucionario"
+   - Instead, use SPECIFIC, MEASURABLE language that clearly states the exact benefit
+
+   STEP 3: DEMONSTRATE TRUST AND AUTHORITY
+   - Include elements that prove your system works:
+     * Personal results ("Así como he vendido más de $250,000 USD")
+     * Client results ("Mis clientes han vendido más de $5,000,000")
+     * Social proof (testimonials, case studies)
+   - Establish credibility through specific numbers and verifiable claims
+   - Connect your authority directly to the promised result
+
+   STEP 4: REDUCE DELIVERY TIME
+   - Clearly state how quickly they will see results
+   - Make the timeframe specific and believable
+   - Emphasize speed without sacrificing quality
+   - Use phrases like "en solo X días" or "desde la primera semana"
+   - IMPORTANT: This refers to when they'll see RESULTS, not how long they need to work
+   - Examples: "verás resultados en 30 días", "transformación completa en 8 semanas"
+
+   STEP 5: MINIMIZE CLIENT EFFORT
+   - Address the fear of complicated processes
+   - CLEARLY specify the exact effort required from the client:
+     * Time commitment: "con solo 15 minutos al día"
+     * Frequency: "practicando 3 veces por semana"
+     * Complexity: "siguiendo 5 pasos sencillos"
+     * Prerequisites: "sin necesidad de experiencia previa"
+   - Make the implementation process seem accessible and straightforward
+   - Emphasize the low effort-to-results ratio
+   - Examples: "dedicando solo 20 minutos diarios", "con 3 ejercicios simples"
+
+   STEP 6: COMBINE ALL ELEMENTS INTO A COHESIVE OFFER
+   - Ensure all elements address the SAME core problem
+   - Create a LOGICAL PROGRESSION from problem to solution to implementation
+   - Maintain thematic consistency throughout the entire offer
+   - Be SPECIFIC and CONCRETE - avoid generic superlatives and clichés
+   - Use PRECISE language that creates a clear mental image
+   - BANNED PHRASES: "al otro nivel", "en tiempo récord", "como nunca antes", 
+     "revolucionario", "increíble", "asombroso", "el mejor", "único"
+"""
     },
+    "Fórmula Sueño-Obstáculo": {
+        "description": "...",  # Existing description
+        "examples": [...],     # Existing examples
+        "instructions": """
+SPECIFIC INSTRUCTIONS FOR THIS FORMULA:
+1. PRODUCT/SERVICE NAME HANDLING:
+   - CRITICAL: If a product name is provided, YOU MUST USE THAT EXACT NAME. This is non-negotiable.
+   - If the product name is not empty, use it EXACTLY as provided with no modifications
+   - Only create a new name if no product name is provided or it contains generic placeholders
+
+2. Analyze ALL available information:
+   - Product/service name (use the name provided)
+   - Target audience description (avatar_description)
+   - Content from uploaded files (if any)
+
+3. Determine the most appropriate type (curso, webinar, entrenamiento, etc.) based on:
+   - Any type mentioned in product_name
+   - The nature of the solution described in avatar_description
+   - The most suitable format for the target audience's needs
+
+4. Create a comprehensive offer by combining:
+   - The appropriate type (determined in step 3)
+   - The EXACT product name as provided (if available)
+   - A compelling dream based on avatar_description
+   - A relevant obstacle based on avatar_description
+
+5. The dream should be ambitious but believable, incorporating:
+   - Target audience desires from avatar_description
+   - Explicit goals mentioned in uploaded content (if any)
+
+6. The obstacle should reflect:
+   - Real problems mentioned in avatar_description
+   - Challenges that would normally prevent achieving the dream
+
+7. IMPORTANT: Vary the way you start the phrase. Instead of always using "Se trata de un...", use different openings such as:
+   - "Presentamos un..."
+   - "Te ofrecemos un..."
+   - "Descubre nuestro..."
+   - "Conoce el..."
+   - "Hemos creado un..."
+   - "Imagina tener acceso a un..."
+   - "Por fin existe un..."
+   - "Ahora puedes acceder a un..."
+   - "Tenemos para ti un..."
+   - "Disfruta de un..."
+"""
+    }
+},
     "Fórmula Sueño-Obstáculo": {
         "description": """
 Formula: [Type + Name + Dream + Obstacle]
@@ -160,6 +185,50 @@ This formula connects directly with the client's desires and concerns:
             
             # Example 7 - Relationships
             """Por fin existe un programa de coaching llamado "Conexiones Profundas" que te ayudará a encontrar y mantener relaciones saludables y satisfactorias aún y cuando hayas tenido experiencias dolorosas en el pasado."""
+        
+        "instructions": """
+SPECIFIC INSTRUCTIONS FOR THIS FORMULA:
+1. PRODUCT/SERVICE NAME HANDLING:
+   - CRITICAL: If a product name is provided, YOU MUST USE THAT EXACT NAME. This is non-negotiable.
+   - If the product name is not empty, use it EXACTLY as provided with no modifications
+   - Only create a new name if no product name is provided or it contains generic placeholders
+
+2. Analyze ALL available information:
+   - Product/service name (use the name provided)
+   - Target audience description (avatar_description)
+   - Content from uploaded files (if any)
+
+3. Determine the most appropriate type (curso, webinar, entrenamiento, etc.) based on:
+   - Any type mentioned in product_name
+   - The nature of the solution described in avatar_description
+   - The most suitable format for the target audience's needs
+
+4. Create a comprehensive offer by combining:
+   - The appropriate type (determined in step 3)
+   - The EXACT product name as provided (if available)
+   - A compelling dream based on avatar_description
+   - A relevant obstacle based on avatar_description
+
+5. The dream should be ambitious but believable, incorporating:
+   - Target audience desires from avatar_description
+   - Explicit goals mentioned in uploaded content (if any)
+
+6. The obstacle should reflect:
+   - Real problems mentioned in avatar_description
+   - Challenges that would normally prevent achieving the dream
+
+7. IMPORTANT: Vary the way you start the phrase. Instead of always using "Se trata de un...", use different openings such as:
+   - "Presentamos un..."
+   - "Te ofrecemos un..."
+   - "Descubre nuestro..."
+   - "Conoce el..."
+   - "Hemos creado un..."
+   - "Imagina tener acceso a un..."
+   - "Por fin existe un..."
+   - "Ahora puedes acceder a un..."
+   - "Tenemos para ti un..."
+   - "Disfruta de un..."
+"""
         ]
     }
 }