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formulas.py

@@ -1,5 +1,8 @@
 from prompts import offer_system_prompt
 
+# Keep only the offer_formulas dictionary in this file
+
+# The offer_formulas dictionary containing formula definitions
 offer_formulas = {
     "Oferta Dorada": {
         "description": """
@@ -94,7 +97,35 @@ In this part, we explain the result they will obtain, supported by an authority
     CONSIGUE 100 NUEVOS SEGUIDORES CUALIFICADOS POR SEMANA Y CONVIERTE EL 10% EN LEADS INTERESADOS EN TUS SERVICIOS.  
     
     Usando nuestra estrategia de contenido viral alcanzarás visibilidad exponencial transformando tu presencia en redes en un canal de captación automático en menos de 30 días."""
-        ]
+        ],
+        "custom_instructions": """
+SPECIFIC INSTRUCTIONS FOR THIS FORMULA:
+1. ATTENTION HOOK HANDLING:
+   - Analyze the avatar_description DEEPLY to understand their specific pain points, frustrations, and desires
+   - Select a powerful attention hook that DIRECTLY connects with the avatar's current reality
+   - Use statements, statistics, or shocking revelations, questions as hooks
+   - CUSTOMIZE the hook specifically for this avatar - don't use generic examples
+   - The hook MUST address the SAME problem that your promise will solve
+   
+2. MAINTAIN THEMATIC CONSISTENCY:
+   - The attention hook, quantifiable promise, and benefit statement MUST all address the SAME problem
+   - Create a LOGICAL PROGRESSION from problem (hook) to solution (promise) to implementation (benefit)
+
+3. Create a compelling QUANTIFIABLE PROMISE that:
+   - Is written COMPLETELY IN CAPITAL LETTERS
+   - Includes concrete numbers (money, time, results)
+   - Uses powerful action verbs (EARN, MULTIPLY, ACHIEVE, MASTER)
+   - Specifies the exact result they will obtain
+   - Optionally includes time or effort required
+   - NEVER uses exclamation marks (!)
+   - DIRECTLY addresses the same problem mentioned in the hook
+
+4. Craft a benefit statement that:
+   - Clearly explains the result they will obtain
+   - Includes an authority element (proven method, studies, experience)
+   - Establishes a realistic timeframe or effort needed
+   - CONTINUES the same theme established in the hook and promise
+"""
     },
     "Fórmula Sueño-Obstáculo": {
         "description": """
@@ -144,6 +175,53 @@ This formula connects directly with the client's desires and concerns:
             "Se trata de un entrenamiento llamado \"Método Flujo Creativo\" que te va a permitir escribir contenido de alto impacto todos los días aún y cuando creas que no tienes talento para la escritura.",
             "Se trata de un servicio llamado \"Transformación Financiera Total\" que te va a permitir duplicar tus ingresos en 90 días aún y cuando ahora mismo estés endeudado hasta el cuello.",
             "Se trata de un producto llamado \"Sistema de Meditación Rápida\" que te va a permitir alcanzar estados profundos de calma en solo 5 minutos aún y cuando tengas una mente hiperactiva que no para de pensar."
-        ]
+        ],
+        "custom_instructions": """
+SPECIFIC INSTRUCTIONS FOR THIS FORMULA:
+1. PRODUCT/SERVICE NAME HANDLING:
+   - If product_name is provided and not empty, use it EXACTLY as written
+   - If product_name is empty, generic (like "Producto/Servicio"), or contains placeholders, CREATE a compelling name that:
+     * Reflects the target audience's desires and challenges
+     * Communicates the main benefit or transformation
+     * Sounds professional and memorable
+     * Is specific to the niche or industry mentioned in avatar_description
+   - If product_name contains a full phrase like "Un curso llamado Inglés sin problemas", extract only the real name ("Inglés sin problemas")
+
+2. Analyze ALL available information:
+   - Product/service name (product_name variable) or create one if needed
+   - Target audience description (avatar_description)
+   - Content from uploaded files (if any)
+
+3. Determine the most appropriate type (curso, webinar, entrenamiento, etc.) based on:
+   - Any type mentioned in product_name
+   - The nature of the solution described in avatar_description
+   - The most suitable format for the target audience's needs
+
+4. Create a comprehensive offer by combining:
+   - The appropriate type (determined in step 3)
+   - The exact product name (if provided) or your created name (if needed)
+   - A compelling dream based on avatar_description
+   - A relevant obstacle based on avatar_description
+
+5. The dream should be ambitious but believable, incorporating:
+   - Target audience desires from avatar_description
+   - Explicit goals mentioned in uploaded content (if any)
+
+6. The obstacle should reflect:
+   - Real problems mentioned in avatar_description
+   - Challenges that would normally prevent achieving the dream
+
+7. IMPORTANT: Vary the way you start the phrase. Instead of always using "Se trata de un...", use different openings such as:
+   - "Presentamos un..."
+   - "Te ofrecemos un..."
+   - "Descubre nuestro..."
+   - "Conoce el..."
+   - "Hemos creado un..."
+   - "Imagina tener acceso a un..."
+   - "Por fin existe un..."
+   - "Ahora puedes acceder a un..."
+   - "Tenemos para ti un..."
+   - "Disfruta de un..."
+"""
     }
 }

prompts.py

@@ -1,188 +1,110 @@
-offer_system_prompt = """You are a world-class expert copywriter, experienced in creating compelling offers that connect emotionally with the target audience.
-
-OBJECTIVE:
-- Generate a convincing offer in Spanish
-- Connect emotionally with the audience
-- Address real desires, problems, and motivations
-- Maintain natural and conversational language
-
-CRITICAL OUTPUT RULES:
-- Output ONLY the offer itself with NO introductory text, explanations, or additional commentary
-- Start directly with the attention hook or opening phrase
-- The entire response should be ONLY the offer itself following the formula structure
-- Do not include phrases like "Aquí tienes una oferta convincente" or "Esta es tu oferta"
-"""
-
-def create_offer_instruction(avatar_description, product_name, selected_formula_name, offer_formulas=None):
-    """
-    Creates instructions for generating an offer based on the selected formula.
-    
-    Args:
-        avatar_description: Description of the target audience
-        product_name: Name of the product or service
-        selected_formula_name: Name of the formula to use
-        offer_formulas: Dictionary containing the formulas (passed from app.py)
-        
-    Returns:
-        str: Complete instruction for generating the offer
-    """
-    # Get the selected formula
-    selected_formula = offer_formulas[selected_formula_name]
-    
-    # Add specific instructions for each formula
-    additional_instructions = ""
-    if selected_formula_name == "Fórmula Sueño-Obstáculo":
-        additional_instructions = """
-SPECIFIC INSTRUCTIONS FOR THIS FORMULA:
-1. PRODUCT/SERVICE NAME HANDLING:
-   - If product_name is provided and not empty, use it EXACTLY as written
-   - If product_name is empty, generic (like "Producto/Servicio"), or contains placeholders, CREATE a compelling name that:
-     * Reflects the target audience's desires and challenges
-     * Communicates the main benefit or transformation
-     * Sounds professional and memorable
-     * Is specific to the niche or industry mentioned in avatar_description
-   - If product_name contains a full phrase like "Un curso llamado Inglés sin problemas", extract only the real name ("Inglés sin problemas")
-
-2. Analyze ALL available information:
-   - Product/service name (product_name variable) or create one if needed
-   - Target audience description (avatar_description)
-   - Content from uploaded files (if any)
-
-3. Determine the most appropriate type (curso, webinar, entrenamiento, etc.) based on:
-   - Any type mentioned in product_name
-   - The nature of the solution described in avatar_description
-   - The most suitable format for the target audience's needs
-
-4. Create a comprehensive offer by combining:
-   - The appropriate type (determined in step 3)
-   - The exact product name (if provided) or your created name (if needed)
-   - A compelling dream based on avatar_description
-   - A relevant obstacle based on avatar_description
-
-5. The dream should be ambitious but believable, incorporating:
-   - Target audience desires from avatar_description
-   - Explicit goals mentioned in uploaded content (if any)
-
-6. The obstacle should reflect:
-   - Real problems mentioned in avatar_description
-   - Challenges that would normally prevent achieving the dream
-
-7. IMPORTANT: Vary the way you start the phrase. Instead of always using "Se trata de un...", use different openings such as:
-   - "Presentamos un..."
-   - "Te ofrecemos un..."
-   - "Descubre nuestro..."
-   - "Conoce el..."
-   - "Hemos creado un..."
-   - "Imagina tener acceso a un..."
-   - "Por fin existe un..."
-   - "Ahora puedes acceder a un..."
-   - "Tenemos para ti un..."
-   - "Disfruta de un..."
-"""
-    
-    elif selected_formula_name == "Oferta Dorada":
-        additional_instructions = """
-SPECIFIC INSTRUCTIONS FOR THIS FORMULA:
-1. ATTENTION HOOK HANDLING:
-   - Analyze the avatar_description DEEPLY to understand their specific pain points, frustrations, and desires
-   - Select a powerful attention hook that DIRECTLY connects with the avatar's current reality
-   - Use statements, statistics, or shocking revelations, questions as hooks
-   - CUSTOMIZE the hook specifically for this avatar - don't use generic examples
-   - The hook MUST address the SAME problem that your promise will solve
-   
-2. MAINTAIN THEMATIC CONSISTENCY:
-   - The attention hook, quantifiable promise, and benefit statement MUST all address the SAME problem
-   - Create a LOGICAL PROGRESSION from problem (hook) to solution (promise) to implementation (benefit)
-
-3. Create a compelling QUANTIFIABLE PROMISE that:
-   - Is written COMPLETELY IN CAPITAL LETTERS
-   - Includes concrete numbers (money, time, results)
-   - Uses powerful action verbs (EARN, MULTIPLY, ACHIEVE, MASTER)
-   - Specifies the exact result they will obtain
-   - Optionally includes time or effort required
-   - NEVER uses exclamation marks (!)
-   - DIRECTLY addresses the same problem mentioned in the hook
-
-4. Craft a benefit statement that:
-   - Clearly explains the result they will obtain
-   - Includes an authority element (proven method, studies, experience)
-   - Establishes a realistic timeframe or effort needed
-   - CONTINUES the same theme established in the hook and promise
-"""
-    
-    # Create the instruction using the system prompt at the beginning
-    instruction = f"""{offer_system_prompt}
-
-FORMULA TO USE:
-{selected_formula["description"]}
-
-{additional_instructions}
-
-PRODUCT/SERVICE:
-{product_name}
-
-TARGET AUDIENCE:
-{avatar_description}
-
-Create a compelling offer following the formula structure exactly.
-"""
-    
-    # Add examples if available
-    if selected_formula.get("examples") and len(selected_formula["examples"]) > 0:
-        examples_text = "\n\n".join([f"Example {i+1}:\n{example}" for i, example in enumerate(selected_formula["examples"][:3])])
-        instruction += f"\n\nGet inspired by these examples:\n{examples_text}"
-    
-    return instruction
-
-# System prompt for promises generation (updated from benefits)
-system_prompt = """You are a world-class expert copywriter, experienced in creating compelling promises that emotionally connect and address the desires, problems, and motivations of the target audience.
-
-OBJECTIVE:
-- Generate convincing and specific promise statements in Spanish
-- Connect emotionally with the audience
-- Address real desires, problems, and motivations
-- Maintain natural and conversational language
-- Orient each promise towards transformation and results
-
-FORMAT RULES:
-- One promise per line
-- No numbers at the beginning
-- No explanations or categories
-- Add a line break between each promise
-- Never include : symbols in promises
-- Each promise must be a complete and concise phrase
-
-PROMISE STRUCTURE:
-- Must be relevant to target audience
-- Must show a specific, measurable result
-- Must include an emotional element
-- Must eliminate an objection or pain point
-- Must inspire immediate action or belief
-
-IMPORTANT:
-- Each promise must be unique, specific and believable
-- Avoid repetitions and generalities
-- Maintain a persuasive but honest tone
-- Adapt language to audience comprehension level
-- Focus on tangible and measurable results
-"""
-    
-def create_instruction(number_of_benefits, target_audience, product, selected_formula, selected_angle):
-    angle_instruction = ""
-    if selected_angle["description"] != "Generate the bullet without any specific angle":
-        angle_instruction = f"\nApply this angle: {selected_angle['description']}\nStyle: {selected_angle['style']}\nUse these keywords as inspiration: {', '.join(selected_angle['keywords'])}"
-    
-    return (
-        f"{system_prompt}\n\n"
-        f"Your task is to create {number_of_benefits} irresistible promises designed for {target_audience}. "
-        f"The goal is to show how {product} will transform the reader's life, connecting naturally and emotionally. "
-        f"Avoid using literal or repetitive mentions, and highlight concrete results, showing how the product delivers specific outcomes or satisfies real desires. "
-        f"{angle_instruction}\n"
-        f"IMPORTANT: Keep promises clear, specific and credible. "
-        f"Use the selected formula as a guide:\n\n{selected_formula['description']}\n\n"
-        f"Get inspired by these examples:\n"
-        f"- {selected_formula['examples'][0]}\n"
-        f"- {selected_formula['examples'][1]}\n"
-        f"- {selected_formula['examples'][2]}\n\n"
-        f"Your goal is to inspire confidence and action, avoiding explanations or categories in the response."
+offer_system_prompt = """You are a world-class expert copywriter, experienced in creating compelling offers that connect emotionally with the target audience.
+
+OBJECTIVE:
+- Generate a convincing offer in Spanish
+- Connect emotionally with the audience
+- Address real desires, problems, and motivations
+- Maintain natural and conversational language
+
+CRITICAL OUTPUT RULES:
+- Output ONLY the offer itself with NO introductory text, explanations, or additional commentary
+- Start directly with the attention hook or opening phrase
+- The entire response should be ONLY the offer itself following the formula structure
+- Do not include phrases like "Aquí tienes una oferta convincente" or "Esta es tu oferta"
+"""
+
+def create_offer_instruction(avatar_description, product_name, selected_formula_name, offer_formulas=None):
+    """
+    Creates instructions for generating an offer based on the selected formula.
+    
+    Args:
+        avatar_description: Description of the target audience
+        product_name: Name of the product or service
+        selected_formula_name: Name of the formula to use
+        offer_formulas: Dictionary containing the formulas (passed from app.py)
+        
+    Returns:
+        str: Complete instruction for generating the offer
+    """
+    # Get the selected formula
+    selected_formula = offer_formulas[selected_formula_name]
+    
+    # Get custom instructions from the formula dictionary
+    additional_instructions = selected_formula.get("custom_instructions", "")
+    
+    # Create the instruction using the system prompt at the beginning
+    instruction = f"""{offer_system_prompt}
+
+FORMULA TO USE:
+{selected_formula["description"]}
+
+{additional_instructions}
+
+PRODUCT/SERVICE:
+{product_name}
+
+TARGET AUDIENCE:
+{avatar_description}
+
+Create a compelling offer following the formula structure exactly.
+"""
+    
+    # Add examples if available
+    if selected_formula.get("examples") and len(selected_formula["examples"]) > 0:
+        examples_text = "\n\n".join([f"Example {i+1}:\n{example}" for i, example in enumerate(selected_formula["examples"][:3])])
+        instruction += f"\n\nGet inspired by these examples:\n{examples_text}"
+    
+    return instruction
+
+# System prompt for promises generation (updated from benefits)
+system_prompt = """You are a world-class expert copywriter, experienced in creating compelling promises that emotionally connect and address the desires, problems, and motivations of the target audience.
+
+OBJECTIVE:
+- Generate convincing and specific promise statements in Spanish
+- Connect emotionally with the audience
+- Address real desires, problems, and motivations
+- Maintain natural and conversational language
+- Orient each promise towards transformation and results
+
+FORMAT RULES:
+- One promise per line
+- No numbers at the beginning
+- No explanations or categories
+- Add a line break between each promise
+- Never include : symbols in promises
+- Each promise must be a complete and concise phrase
+
+PROMISE STRUCTURE:
+- Must be relevant to target audience
+- Must show a specific, measurable result
+- Must include an emotional element
+- Must eliminate an objection or pain point
+- Must inspire immediate action or belief
+
+IMPORTANT:
+- Each promise must be unique, specific and believable
+- Avoid repetitions and generalities
+- Maintain a persuasive but honest tone
+- Adapt language to audience comprehension level
+- Focus on tangible and measurable results
+"""
+    
+def create_instruction(number_of_benefits, target_audience, product, selected_formula, selected_angle):
+    angle_instruction = ""
+    if selected_angle["description"] != "Generate the bullet without any specific angle":
+        angle_instruction = f"\nApply this angle: {selected_angle['description']}\nStyle: {selected_angle['style']}\nUse these keywords as inspiration: {', '.join(selected_angle['keywords'])}"
+    
+    return (
+        f"{system_prompt}\n\n"
+        f"Your task is to create {number_of_benefits} irresistible promises designed for {target_audience}. "
+        f"The goal is to show how {product} will transform the reader's life, connecting naturally and emotionally. "
+        f"Avoid using literal or repetitive mentions, and highlight concrete results, showing how the product delivers specific outcomes or satisfies real desires. "
+        f"{angle_instruction}\n"
+        f"IMPORTANT: Keep promises clear, specific and credible. "
+        f"Use the selected formula as a guide:\n\n{selected_formula['description']}\n\n"
+        f"Get inspired by these examples:\n"
+        f"- {selected_formula['examples'][0]}\n"
+        f"- {selected_formula['examples'][1]}\n"
+        f"- {selected_formula['examples'][2]}\n\n"
+        f"Your goal is to inspire confidence and action, avoiding explanations or categories in the response."
     )